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www.EDUCATIONUPDATE.com AwardAward Volume IX, No. 12 • New York City • AUGUST 2004 Winner FOR PARENTS, EDUCATORS & STUDENTS White House photo by Joyce Naltchayan First Lady Laura Bush U.S. POSTAGE PAID U.S. POSTAGE VOORHEES, NJ Permit No.500 PRSRT STD. PRSRT LITERACY ADVOCATE 2 SPOTLIGHT ON SCHOOLS ■ EDUCATION UPDATE ■ AUGUST 2004 Corporate Contributions to Education - Part I This Is The First In A Series On Corporate Contributions To Education, Interviewing Leaders Who Have Changed The Face Of Education In Our Nation DANIEL ROSE, CEO, ROSE ASSOCIATES FOCUSES ON HARLEM EDUCATIONAL ACTIVITIES FUND By JOAN BAUM, Ph.D. living in tough neighborhoods and wound up concentrating on “being effective at So what does a super-dynamic, impassioned, finding themselves in overcrowded the margin.” First HEAF took under its wing articulate humanitarian from a well known phil- classrooms. Of course, Rose is a real- the lowest-ranking public school in the city and anthropic family do when he becomes Chairman ist: He knows that the areas HEAF five years later moved it from having only 9 Emeritus, after having founded and funded a serves—Central Harlem, Washington percent of its students at grade level to 2/3rds. significant venture for educational reform? If Heights, the South Bronx—are rife Then HEAF turned its attention to a minority he’s Daniel Rose, of Rose Associates, Inc., he’s with conditions that all too easily school with 100 percent at or above grade level “bursting with pride” at having a distinguished breed negative peer pressure, poor but whose students were not successful in getting new team to whom he has passed the torch— self-esteem, and low aspirations and into the city’s premier public high schools. HEAF Chair Stephen L. Gessner and Vice Chair Fern J. expectations that inevitably produce tutoring and counseling turned that around, and Khan—but he continues to talk about the Harlem low achievement. HEAF’s mission is the school went on to generate the number-one Educational Activities Fund, Inc (HEAF) with so the direct opposite. student chess players in the country. Still, with much energy and fervor that it’s clear that he’ll To the mother of a HEAF student in success at both ends, “the sad reality” was that be stoking the flame constantly to ensure that it’s his office some years ago, for whom students from the low-scoring school did not always burning bright. he had just purchased a bonsai, he continue to achieve after graduation. The other Metaphors naturally describe the activities that spoke of the difference between the finding was that students from the high-achieving intrigue Dan Rose, a visionary who instinctively small tree whose limited growth was school would have produced successes regardless invokes his own similes and metaphors to describe conditioned by its narrow root sys- of HEAF. Thus was born The Margin, the HEAF HEAF, an after-school, weekend and summer tem, and the giant Sequoia, whose niche—“the best use of limited resources”— program. Noting that it’s the smallest of the rocket reach to the sky was due to its rich working with motivated children who might not models at Cape Kennedy that makes it to the moon, and supportive external conditions. make it without HEAF but who, with HEAF sup- he analogizes that reach to the success of HEAF, He spoke of HEAF providing that port, most likely would. a relatively small operation in the world of private kind of environment so that her “Focus on what you can do” may be a kind and public funding of educational initiatives for child would grow to full poten- of “triage,” but HEAF has proved that raising disadvantaged minorities. Pause (only a slight tial. The son went on to the Bronx expectations and therefore performance can be one). Dan Rose is overflowing with enthusiasm. H.S. of Science and eventually to done. Rose is still joyously recovering from His family has always been involved in supporting the Albert Einstein Medical School a visit he just made with 12 students to visit culture and the arts and HEAF, he says, is his way where he is completing his residency Federal Judge Robert Katzman in his chambers of continuing this tradition and also of giving back. in pediatrics. Other students recount Daniel Rose at the U.S. Federal District Thurgood Marshall A Yale man, he expresses a great commitment to similar stories on video at HEAF’s Courthouse. The kids tried on the judge’s robes public education, noting that the 1937 graduating website—a Yale sophomore, whose and listened in rapt attention to career possibili- class of The City College went on to produce Dominican mother didn’t know about the univer- So what is it that sets HEAF apart? Research ties. No one could have been more thrilled, how- three Nobelists—and that at a time when stu- sity, a Columbia Journalism major whom HEAF and development. Beginning 15 years ago with ever, than Dan Rose.# dents were largely from immigrant communities, coaxed out of shyness, and so on. an experiment to see what truly worked, HEAF See www.heaf.org. AUGUST 2004 ■ EDUCATION UPDATE ■ SPOTLIGHT ON SCHOOLS 3 Corporate Contributions to Education - Part I This Is The First In A Series On Corporate Contributions To Education, Interviewing Leaders Who Have Changed The Face Of Education In Our Nation ELI BROAD: ACCELERATING THE IMPACT OF EDUCATION PHILANTHROPY By JOAN BAUM, Ph.D. ized assessments, GPAs, and graduation rates. and analysis. Central in these efforts has been the living donors who expect a return on their intel- With 85 urban districts nationwide under its pur- Overall, the Foundation concluded that these annual three-year old Broad Prize for Education, lectual and capital investment. The Fund is their view so far, The Eli and Edythe Broad Foundation four areas represented the most critical features which awards $500,000 to the winning district legacy and Katzir says, and they mean business in in only its fifth year of existence has already dis- in improving urban public education because and $125,000 to four runners-up in the form every sense of the word.# tinguished itself in the world they centered on better gov- of scholarships for high- For more information visit www.broadfounda- of corporate support for public ernance, including involve- school seniors. Kaztir is tion.org. education, K-12 by not just ini- ment of mayors and gover- delighted to point to the tiatives but follow through. As nors; management, meaning “integrity” of the compe- Dan Katzir, Managing Director senior leadership positions tition and the inclusion SMARTER TODDLER of the Foundation has written, on through; and labor rela- on its panel of judges The first thing you notice when you step inside Smarter the challenge to philanthropists tions, involving unions in a of important names from Toddler is how colorful, warm and sunny everything is. The is to “demonstrate replicability prominent way. outside education (Jack second...is happy, smiling children. Smarter Toddler Nursery and success in multiple loca- The reason for concentrat- Welch, for example). and Preschool offers hands-on learning, using all senses to maximize potential within each child. Parents love the “open tions.” Acknowledging similar ing on urban schools is obvi- The selection of finalists environment” where children of different ages learn and play philanthropic activities by pri- ous: that’s where the need is followed by weeklong together. The facility was developed around the idea that vate and not-for-profit organiza- and numbers are. What isn’t site visits and further quality childhood care and education should be homelike. tions, Katzir, himself a product Eli Broad immediately apparent is the Dan Kaztir data collection (includ- From the low height sofa to the homey lamps and individual of public school, eagerly notes choice of the “district” for ing grades, honors class- cubbies, everything was carefully designed to make children the four main interests of giving that he believes main attention. Typically, Katzir points out, when es, kinds of courses taken, etc.) in conjunction feel like they are at home. The outdoor playground allows the children to do what they like to do best . play! differentiate the Broad Foundation: (1) selecting a particular low-performing school is turned with “education partners” such as ETS and The Likewise, the experienced staff is dedicated to making your the district rather than an individual school as the around its success is not duplicated in other needy National Hispanic Scholarship Fund. child’s time full of love, learning and fun each and every day. “unit of change”; (2) ensuring that effective prac- schools in the system. “Models of [education] An essential consideration of the Broad Prizes, They teach and foster respect by allowing children to think for tices are widely disseminated, a move that will be excellence rarely travel well,” and yet in indus- Katzir emphasizes, is the criterion of awarding themselves, make decisions, work toward their own solutions augmented shortly with the hiring of a communi- try and in many areas in private, nonprofit and the grants to the districts that make the most to problems, and communicate their ideas. They encourage cations director; (3) sticking to a particular stra- government sectors, “cross fertilization” seems gains. That means that judgment is based on mul- toddlers to pour their own juice and preschoolers to become actively engaged in clean up. Smarter Toddler accepts children tegic focus or staying the course after the “sexy” to work. With admirable frankness—a remark- tiple performances and that the change from start ages 6 months to 5 years. Space is very limited but fortunately start up period (Teach for America, where Katzir able achievement in the jargon-ridden education to finish line must be “dramatic.” A high-per- an expansion is underway.

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