Community Enhancement Plan 2015 Abbeyfeale, Co. Limerick
Abbeyfeale Community Development Association
Abbeyfeale Community Enhancement
Plan 2015 Project Promoters: Abbeyfeale Community Development Association
Author: Tom O’Leary, O’Leary & Associates
Sponsored By: The Abbeyfeale Community Enhancement Plan was part funded by West Limerick Resources and the Department of Envir onment, Community and Local Government
Acknowledgements
We would like to thank the individuals, groups, organisations, businesses, agencies and the local community who participated in the consultation process and public meetings.
Disclaimer and Copyright
The information, analysis and recommendations provided here are for the purposes of the Abbeyfeale Community Enhancement Plan as per the original planning brief. This document does not intend to act as a planning document or to replace existing or future planning documents to be prepared by Limerick County Council or other state or non-state agencies.
O’Leary & Associates seeks to ensure that information contained in this plan is accurate at the time of research and drafting. However, no liability or responsibility is accepted arising from reliance upon the information contained in this plan.
Legal, Financial and where applicable structural/technical advice should be sought before making any decisions relating to any capital works recommended in this plan.
This plan is the copyright of the Abbeyfeale Community Development Association. Any use of elements of this plan for commercial or non-commercial purposes must be sought from the Abbeyfeale Community Development Association. .
Section: 1. Section: & Planning Introduction
Ballybunion Town Development Plan 2013 (First Draft) 2 1
Table of Contents
1. Introduction & Planning ...... 3 4. Infrastructure ...... 24 7. Tidy Towns ...... 45 1.1 Introduction ...... 3 4.1 Access ...... 24 7.1 Tidy Towns Performance ...... 45 1.2 Purpose of the plan ...... 3 4.2 Traffic Flow ...... 24 7.2 Tidy Town Plan Recommendations ..... 45 1.3 The Process ...... 4 4.3 Movement and accessibility ...... 24 4.4 Car Parking ...... 26 8. Plan Implementation & Structures ...... 50 2. Town Context ...... 5 4.5 Community Facilities...... 28 8.1 Structures ...... 50 2.1 Town Setting ...... 5 4.6 Angling ...... 29 8.2 Finance ...... 52 2.2 Urban Form & Development ...... 5 4.7 Youth Facilities ...... 32 8.3 Governance ...... 53 2.3 History ...... 6 4.8 Education Facilities ...... 32 8.4 Marketing ...... 53 2.4 Demographics ...... 6 4.9 Sports Facilities ...... 33 8.5 Evaluation ...... 55 2.5 Socio Economic Profile ...... 7 4.10 Cultural Facilities ...... 35 8.6 Future Planning ...... 56 2.6 Services ...... 9 2.7 Planning Context ...... 9 5. Tourism ...... 37 Summary Action Plan ...... 58 5.1 Strategic Context ...... 37 5.2 Product Development ...... 37 3. Public Consultation Process ...... 13 5.3 Developing the Tourism Strategy ...... 39 3.1 Consultation Process ...... 13 3.2 Critical Issues Public Consultation ...... 14
3.3 Critical Issues from Business Surveys . 19 6 Enterprise Development ...... 41
3.4 SWOT Analysis ...... 20 6.1 Overview ...... 41 3.5 Strategy Development ...... 21 6.2 Strategic Context ...... 41 6.3 Indigenous Enterprise Sectors ...... 42 6.4 Funding & Support ...... 43
1 Abbeyfeale Community Enhancement Plan 2015
Introduction & Planning Process
2 Abbeyfeale Community Enhancement Plan 2015 1. Introduction & Planning
1.1 Introduction The following aims were agreed with the planning The underlying purpose of this Plan is to promote committee: community involvement in the development of the The following Community Enhancement Plan was Town and to allow community members to feel commissioned by the Abbeyfeale Community ownership of the subsequent implementation Development Association. The consultation process process. • Carry out an analysis of the Strengths, and the preparation of the plan was carried out by Weaknesses, Opportunities and Threats Tom O’Leary of O’Leary & Associates Training & The initial brief was to complete a Development (SWOT) in the area Consultancy, a Tralee based company which Plan to meet the challenges of the community going provides consultancy to non-profit community based forward and to ensure all future development is • Assess the existing built environment and identify areas/buildings in need of renewal organisations. carried out in a well planned and sustainable manner that will complement the overall development of the parish and meet the needs of The plan was part-funded by West Limerick • Evaluate ‘best practice’ approaches to town the community. renewal in Ireland and establish which Resources under the Rural Development approaches hold the most relevance for Programme. The plan will be a blueprint for the planned and Abbeyfeale. sustainable development of Abbeyfeale to the West Limerick Resources is a community based benefit of the community . • Identify potential sites for amenity and local development company operating in the west of commercial development based on the County Limerick. The Company is responsible for Specifically the Plan will address a number of principles of sustainable development and managing the Rural Development Programme. specific areas including: review existing planning guidelines and necessary infrastructure provision. This plan was funded under the Village Renewal • Tidy Towns – with recommendations regarding improvements to infrastructure and natural and and Development budget. • Identify ways of marketing Abbeyfeale as a built environment, and implementation of place to do business in and visit. recommended actions. The plan was co-financed by the Abbeyfeale
• Highlight areas in need of improvement and Community Development Association. Tourism & Cultural Strategy – with • outline recommendations for such recommendations re product development, improvements. 1.2 Purpose of the plan financing, marketing and management.
• Consult with all relevant agencies that can This Plan has been commissioned by the • Leisure and Recreation Policy – Analysis of existing facilities and recommendations for the contribute to the implementation of the plan. Abbeyfeale Development Association in order to provide an outlet for the local community to express development of new facilities and activities. • Identify sources of funding for new initiatives their vision of how they would like the Town to and recommend financial strategies for the develop. In so doing, the community will set in • Public Services Policy – Analysis of existing sustainability of existing and new facilities and motion the steps necessary to attain this vision for public infrastructure and services and the services operated by community based the future. requirement for new infrastructure and services organisations and the upgrading of what exists.
3 Abbeyfeale Community Enhancement Plan 2015 1.3 The Process
A key element of the success of any development plan for a community in either a rural or urban area is ‘buy in’ from the local community i.e. people living in the community and businesses based within the community.
Another key element is the support to the plan from the outset by Local Development Companies, Local Authorities and relevant local, regional and where applicable national agencies.
To achieve this, the consultants facilitated a parallel consultation process with the community, local businesses, and external relevant agencies. Full details of the consultation process are provided in Section 3.
Desk Research provided the baseline data and information to make assumptions and influenced the strategies developed based on feedback from the consultation process.
4 Abbeyfeale Community Enhancement Plan 2015 2. Town Context 1
2.1 Town Setting
Abbeyfeale is located approximately 65km south west of Limerick city and is 20km west of the town of Newcastle West. Its hinterland is the rural area defined by the Limerick County Development Plan 2010 – 2016 as an area of Strong Agricultural Base. The town is located just inside the Limerick/Kerry county boundary, on the Limerick to Killarney National Primary Road (N21), which is the main tourist and traffic route serving the southwest. The western edge of Abbeyfeale is defined by the River Feale and the town is located at the junction of two converging river basins, the Feale and the Allaghaun.
2.2 Urban Form & Development
The town has developed in a linear fashion along the N21 and the R-524, Regional road which serves Athea to the north. The topography of the area rises steeply to the south of the town forming the western end of the Mullaghareirk Mountains which straddles the county Limerick, Cork and Kerry boundaries.
1 Abbeyfeale Local Area Plan 2014-2020
5 Abbeyfeale Community Enhancement Plan 2015 2.3 History
Westropp 2 (1904-05, 404) states that ‘Feil’ is Nicholas Lillies' property contained a mill 4 mentioned in the Book of Rights before 902 and (Simington, R. 1938, 270). again in 1116 at the Synod of Rathbreasil. Abbeyfeale, however, owes its name to a Cistercian William Casey, who is commemorated in the town abbey founded in Abbeyfeale in 1188 and the square, was associated with Abbeyfeale from 1871 adjoining river Feale. The foundation is credited to until his death in 1907; he continued the struggle to Brien O’Brien. It may have been colonised from get rights for tenant farmers, forming a branch of the Abbeydorney or Monasteranenagh, however, by Land League in Abbeyfeale. 1209 it had become a cell of Monasteranenagh 3 (Gwynn & Hadcock 1988, 123). 2.4 Demographics
Population The church at ‘Feell’ was recorded as destroyed in war in the Papal Taxations of 1302 and was The total population of Abbeyfeale town according mentioned again in 1410 (Westropp 1904-05,404). It to the 2011 census was 2007. This represented a is suggested that Abbeyfeale may have become a 3.45% increase in population from the 2006 figure normal residential grange and been leased to which was 1940. The rate of population increase in laymen by circa 1350 and that the Carmelite Friars the town has slowed significantly when compared to may have obtained possession at a much later date, the 2002 census and 2006 census which showed an possibly 1639 (Gwynn & Hadcock 1988, 123). It was average increase of over 14%. depicted in the Down Survey (1655-7) “as roofless, with a lofty tower, and pointed spire at north-west angle. It had a nave with a south door and two west Table 1 Total Population of Abbeyfeale town windows, a chancel with two south windows” ( ibid .). The Civil Survey contains entries for two landowners (Nicholas Lillies and James Bourke) Unveiling of the Statue of Father William Casey in Year Population Population % whose lands adjoined the Abbey at the south; 1910 change 1991 1501
1996 1486 -1.00% 2002 1683 +13.25% 2006 1940 +15.27% 2011 2007 +3.45% Source: CSO Census 2 Westropp, T.J. 1904-05 ‘A survey of the ancient churches in the county of Limerick’ PRIA XXV , 327-479 3 4 Gwynn, A. and Hadcock, R.N. 1970 Medieval religious Simington, R.C. 1938 The civil survey AD 1654-1656, County houses: Ireland , London of Limerick Vol IV Dublin
6 Abbeyfeale Community Enhancement Plan 2015 The following graph indicates the total population Age and Gender 2.5 Socio Economic Profile trend experienced by Abbeyfeale town over the period 1991 to 2011. The largest increase in the The following data was extracted from the Trutz population of the town was in the early to mid The population at the April 2011 Census consisted Haase 2011 Pobal HP Deprivation Index for Small Areas (SA) Datasets ED 5 2000’s which is reflective of the housing boom in of 970 males and 1,037 females. The Data presented in the graph is for the Electoral that decade . The population of pre-school age (0-4) was 151, of District of Abbeyfeale
primary school going age (5-12) was 227 and of The Absolute Index Scores measure the actual secondary school going age (13-18) was 154. There affluence/deprivation of each area on a single fixed were 272 persons aged 65 years and over. The scale which has a mean of zero and standard number of persons aged 18 years or over deviation of ten. was 1,492.
The absolute Index Score for Abbeyfeale is -14.7 which is below the national average.
For targeting resources towards disadvantaged
areas, the relative position of each area at a specific
point in time is of greater importance. This is
represented by the Relative Index Scores, which
have been rescaled so as to have a mean of zero
and standard deviation of ten at each census wave
According to Trutz Haase the underlying
Dimensions of Social Disadvantage include:
• Demographic Decline (predominantly rural)
- Population loss and the social and
demographic effects of emigration (age
dependency, low education of adult
population)
Population trend experienced in Abbeyfeale town, 1991 – 2011
5 http://trutzhaase.eu/deprivation-index/the-2011-pobal-hp- deprivation-index-for-small-areas/
7 Abbeyfeale Community Enhancement Plan 2015 5 Year change in for male unemployment and 103.7% for female 5 year no, with unemployment. 2011 2011 change in primary Absolute Relative 2006 Total 2011 Total Pop Age no. lone education Of the 627 persons aged 15 years and over who Index Index Pop Pop Change Dependency parents only were outside the labour force, 23.9 per cent were -14.7 -5.2 2,508 2,528 .8 34.6 16.6 students, 27.6 -17.6 per cent were looking after the home/family and 36.2 per cent were retired.
The following chart depicts the employment in the different broad industrial groups in 2011. The 5 Year change is greatest numbers were employed in the commerce/trade sector, while manufacturing and 5 Year semi 5 Year Change in 5 Year skilled change in 5 year 5 year professional services sectors also absorbed a no. with change in and low 5 year change 5 year change local change in change in considerable amount of the local workforce. higher higher lower skilled in male in female authority private house education professionals workers unemployment unemployment renting renting ownership The graph shows a very high proportion of women -18.2 -10.7 7.0 125.3 73.5 -1.5 52.7employed -10.1in the professional services sector and a high proportion of men employed in the
manufacturing sector. The majority of the • Social Class Deprivation (applying in rural and The population from 2006 to 2011 only increased by manufacturing sector can be accounted for by urban areas) 0.8%. The age dependency is 34.6 (percentage of - social class composition, education, population under 15 and over 64) is close to the Kostal, a car components company which currently housing quality average for the County. employs approximately 650 people at their plant in the town. • Labour Market Deprivation (predominantly The 5 year increase in the number of lone parents urban) (16.6%) as a percentage of the population is high In Abbeyfeale the numbers in the workforce have - unemployment, lone parents, low skills compared to the County increase of just 8.0%. remained relatively static, being 951 in 2011 and base 927 in 2006, an increase of only 2.5%. However the As at the 2011 Census there were 951 persons numbers of those working has decreased aged 15 years and over in the labour force and of significantly, from 769 to 644 in that period, these, 67.7percent (644 persons) were at work. The suggesting a substantial decrease in the supply of unemployment rate for this area was 32.3 per cent jobs. Of the 289 persons unemployed, 189 are compared with a national average rate of 19.0 per male and 100 are female. cent. The change from house ownership to private and The increase in male and female unemployment local authority rented housing are substantially although high (as with every other ED within the lower than County Level. Country) is lower than the County total of 209.2%
8 Abbeyfeale Community Enhancement Plan 2015 engineering services, 2 professional printers and shop fitters and an undertakers
Apart from the main commercial core, employment is concentrated in a small number of manufacturing outlets, the largest being Kostal, a German owned car components company. This company employs approximately 650 persons at their plant in the Abbeyfeale Business Park and plays a significant role in terms of local economic activity. Other businesses located in the Abbeyfeale Business Park include Component Inter-Technologies Ireland Ltd, Gerard Daniels Worldwide Cloth Wire, and Feale Fit Health and Fitness.
Abbeyfeale does offer the range and number of retailing facilities that is expected for a town of its size. However in recent years a number of premises in the town centre have closed and these vacant buildings impact on the physical appearance of the town.
A preliminary assessment carried out by Limerick In an index of the Economic Strength of Rural Abbeyfeale has a credit union, two banks, two large County Council in November 2013 found that along convenience retailers (Supervalu and Tesco), a Main Street there are approximately 15 vacant Towns in Ireland published in April 2014, Teagasc number of smaller convenience shops/newsagents commercial buildings (ground floor) and 7 vacant deemed Abbeyfeale to be in the top 10 and a wide range of comparison retailers. residential buildings. unemployment blackspots in Rural Ireland. The study used an index based on unemployment rate The town also has a wide range of pubs and 2.7 Planning Context and inward migration figures restaurants/takeaways as well as a post office, funeral home, hardware stores, two bookmakers, a The settlement structure for County Limerick which 2.6 Services number of hair dressers/barbers/beauty salons, 3 is set out in the County Development Plan 2010- service stations at the edge of the town and 2016 designates Abbeyfeale as a Tier 3 settlement. professional services including accountancy, Tier 3 settlements are generally located on major Abbeyfeale town is a service centre for its own auctioneering and veterinary services. Educational, transport corridors and are promoted as secondary community and the hinterland. There is a diverse health and community facilities include a community development centres for significant future range of businesses and services in the town that health clinic, a library, two primary schools, a development. They provide a wide range of services include retail, food and drink sectors, secondary school, 3 preschools, a community and their functions are complementary to the accommodation, community services, banking and education and training centre, a Fire station and a Limerick Gateway, the Key Service Centres and professional services. Garda station. each other. They also have an important regional
employment function within their surrounding Most of the local economic activity is located on The town also has 3 pharmacies, 4 medical GP catchment areas. Main Street, Bridge Street and The Square. surgeries, HSE physiotherapy, 4 law firms,
9 Abbeyfeale Community Enhancement Plan 2015 Abbeyfeale Local Area Plan 2014-2020 6 • Ensuring that the town develops in a way It is the long term vision of the Council that that protects and enhances the richness Abbeyfeale functions efficiently as a place where and integrity of the town’s natural, built and people can and want to live, work, and visit, and cultural heritage. which fosters an authentic sense of place. • Ensuring that the growth of the town is S1 Sustainable Development accompanied by adequate infrastructure. It is the policy of the Council to support the sustainable development of Abbeyfeale.
S2 Compliance with the Limerick County Development Plan
It is the policy of the Council to ensure all proposals shall comply with the policies, objectives and development management standards of the Limerick County Development Plan 2010 – 2016 and the objectives of this Plan.
In order to achieve strategic policy S1 this LAP focuses on:
• Rationalising the residential land use in the town to comply with the population targets as set out in the County Development Plan core strategy. • Ensuring development accommodates envisaged housing need and diversity to sustain vibrant, socially balanced communities.
• Ensuring that land use zones and objectives provide for adequate social and recreational facilities, in tandem with the growth of Abbeyfeale.
• Enhancement and development of the town centre.
6 Limerick County Council – Abbeyfeale Local Area Plan
10 Abbeyfeale Community Enhancement Plan 2015
11 Abbeyfeale Community Enhancement Plan 2015
.
Consultation Process
12 Abbeyfeale Community Enhancement Plan 2015 3. Public Consultation Process
3.1 Consultation Process
Key Thematic Areas
• Parking and Traffic Management • Developing Recreation and Amenity Space • Developing Enterprise/Employment Opportunities • Rejuvenate the Town Square • Developing destination tourism product • Develop Culture and Craft Sectors • Promoting Abbeyfeale as a destination for retail, culture, activities • Enhancing the Town Park
The consultation process included:
• Online Public Survey distributed via email, website and through committee members. 36 surveys were returned.
• Open Public Meeting held in the Fr. Caseys GAA club approximately 50 people attended the meeting.
• Business Surveys (online surveys) Poor Response (approximately 12 returned)
13 Abbeyfeale Community Enhancement Plan 2015 3.2 Critical Issues from Public Consultation
Recreational Facilities The community were asked to make suggestions on how sports and recreational facilities in Abbeyfeale could be improved: Results from the public survey indicate that the majority of the community do not feel that there are adequate all weather sport and recreation facilities in Abbeyfeale. • Clean up and modernise rugby club
Respondents were asked what sport and recreation facilities are • Refurbish racket ball hall and snooker hall currently available in Abbeyfeale: • Resurface basket ball court • Sports Complex • Basket Ball • Provision of a flood lit multipurpose facility • Football Club • Handball Alley • Indoor year round training facility • Hurling Club • Great Southern Trail • Provision of a public gym • Soccer Club • Badminton • Rugby Club • Angling • Swimming pool • Golf range • Tennis courts • Improve outdoor park amenities i.e. Zipline, orienteering, tree/wall climbing • More advertising and information for activities/facilities
• More recreational opportunities other than main sporting activities • Indoor basketball
• Athletics training track • Cinema
14 Abbeyfeale Community Enhancement Plan 2015 Community Facilities Youth Facilities
62% of respondents felt that there were adequate community What facilities and supports for young people are required in the facilities for meetings within Abbeyfeale. community?
• Youth Cafe / Indoor Recreation Facilities/ Social Centre • Cinema • Bowling Alley • Pool Table/Computers • Youth Clubs • Parent And Toddler Groups • Internet Cafe • Children Clubs • Special Needs Facilities. • Mentors And Supervisors • Boys/Girls Shed
Commercial & Enterprise
The survey asked respondents if they felt there was a demand for more retail or commercial/office space for small businesses in the town.
• Utilise existing empty units • Encourage new start-ups with reduced rent incentives • Enterprise Centre i.e. food/local artisan produce • More town parking • Facilitate pop-up shops • Old Convent for small business/craft centre • Improve parking to increase demand • Improve Main Street, currently dull and uninviting
15 Abbeyfeale Community Enhancement Plan 2015 Tourism
Respondents of the survey were asked what they thought the way forward for Respondents were then asked what type of tourism products or tourism in and around the area was: initiatives can be developed in Abbeyfeale E.g. Improved signage, Walks, Historical sites etc. • Improved Signage
• Marketing and Advertising (brochure, website, social media, central • Improve lighting on public walkways • Improve signage information point, mobile phone app) • Modernisation • Points of interest board • Tidy towns – improve appearance of buildings and landscape. Planting on • Clean up Purt Castle approach roads • Highlight unique plasterwork • Eco Tourism • Tidy towns • Promote and improve River Feale, river walks, picnic areas etc • Town Twinning
• Railway walk • Great Southern Trail • Gateway to Kerry and many tourist attractions. Build packages to retain tourist in area provide easy access/transport to other destinations i.e. Killarney, Tralee, Ballybunion, Adare etc • Central point – craft/heritage centre, information, history, ticket office • Farmers Market • Cycling/Pedestrian route • Easy access food and drink stops
• Car parking and coach park • Visitor centre coffee shop • Bike rental • Liaise with agencies e.g. Fáilte Ireland
16 Abbeyfeale Community Enhancement Plan 2015
Crime and Anti-social Behaviour
Crime and Safety
62% of people surveyed felt that crime and/or anti-social behaviour was an issue within Abbeyfeale
66% of respondents were of the opinion that there was a requirement for more policing in the area.
When asked why the need for more policing
• Garda presence limited to 2 hours per week.
• Next point of call Newcastlewest Garda station. This leads to long response times • Loitering can often feel threatening
• Weekend vandalism is a problem
• Difficult to get documentation signed e.g. passport forms when limited presence at barracks • Robbery is becoming more prevalent in particular garden and
household items • Elderly are vulnerable
17 Abbeyfeale Community Enhancement Plan 2015 Town Infrastructure, Aesthetics and Appearance
Comments from respondents regarding Abbeyfeale’s infrastructure, aesthetics and appearance
• Footpaths to be improved and maintained
• Provide access roads for businesses
• Bus/coach stops
• Improve storm water/drainage
• Provision of public toilets
• Better lighting
• Provide better located and more car park space
• More public seating
More litter bins •
• More and better signage
• Window boxes and hanging baskets would make a difference
• Prizes to best kept shop/business
18 Abbeyfeale Community Enhancement Plan 2015 3.3 Critical Issues from Business availed of within the county, awareness was low and Respondents were asked what in their opinion can Surveys few had availed of any of the supports mentioned. be done to improve the environment to do business in Abbeyfeale and encourage new businesses to Respondents were asked what in their opinion can The number of surveys returned from the town’s locate in the town: be done to improve the image of Abbeyfeale to businesses was poor; however from the responses attract customers and visitors: • Reduced Rates Scheme we received in excess 80% of businesses have been in operation for 10 years or more and there is • More support from local agencies • Improve traffic flow only a little over 15% of new businesses of 5 years • Better Parking • Improve approach roads(first impressions) or less. • Cohesive group to best represent the interests • Improve general appearance of town in of Abbeyfeale The majority of the businesses that responded particular empty shops/units • More emphasis on Abbeyfeale as a destination employ a mixture of full and part-time employees • Improve traffic calming signage to something • Creation/development of a strong town centre with only 16% engaging seasonal staff. Over 90% of more attractive that will draw people into the town employees are local and 33% commute. • Improve bridge • Improve footpaths The survey revealed that 75% of businesses own • Develop riverside walk their premises with 25% renting. • Collective marketing of town Please indicate to which degree your Very Much Somewhat Not Much Not at all 42% of respondents felt that their business was business experiences the following growing, 42% felt their business remained constant challenges and 16% said their business was in decline. 50% of Recruiting or retaining 8.33% 25.00% 41.67% 25.00% businesses said they had plans to expand the employees business in the coming 3 years. Expensive employee wages 16.67% 25.00% 50.00% 8.33% When asked whether the businesses customers were local, national, regional or international 92% Expensive rent 0.00% 20.00% 50.00% 30 .00% were local, 75% regional, 58% national and 42% Poor building condition 8.33% 8.33% 50.00% 33.33% were international customers. Insufficient parking 16.67% 16.67% 41.67% 25.00% The table opposite shows the degree of various challenges that businesses experience. The survey High operational costs 25.00% 50.00% 16.67% 8.33% revealed that business owners felt high commercial rates and insurance costs to be their biggest High Commercial Rates 50.00% 33.33% 8.33% 8.33% challenges Insurance Costs 50.00% 50.00% 0.00% 0.00%
When respondents were asked to indicate what Outsid e competition 25.00% 50.00% 16.67% 8.33% business supports they were aware of or have Lack of local support (custom) 9.09% 36.36% 45.45% 9.09%
Poor location to operate a 8.33% 16.67% 25.00% 50.00% business from 19 Abbeyfeale Community Enhancement Plan 2015 3.4 SWOT Analysis
Strengths Weaknesses Opportunities Threats
• Good community spirit • Limited parking • Passing trade • Closure of adult education centre • Great Southern Trail • Traffic congestion • River/Fishing • Closure of men’s sheds
• River Feale • Poor youth facilities • Hub town • Declining young population • Location/Gateway to Kerry/Nearby • Approach to town poor • Great Southern Trail/Walking • Anti-social behaviour
airports • Poor town footfall • Vacant properties e.g. Convent • Tralee Manor Shopping Centre • Near international airports • Lack of employment • Sports complex • Nearby out of town shopping
• Near large cities • Poor signage • Forestry plantation and renewable centres • Culture/heritage/music/ • Disjointed community fuel associated businesses • Closure of Kostal
• Glórach Theatre • No established group to represent • Improve signage • Invasive species in river • Vibrant voluntary community/Sports town • Relocate fire brigade • Emigration
groups • No public toilets • Town Park • Good existing outdoor sports • Lack of daytime business • Good location/low housing costs
facilities • Dependent on Kostal • Sports/ Activity tourism/Golf • Town Park and it’s amenities • Limited recreation opportunities for • All weather sports facilities
• Good architecture non sporting people • Craft centre/exhibitions • Good social housing • Limited resources for elderly • Business centre
• Low housing costs • Commuter route • Landscape area • Excellent school • No bus stop in town centre • Establish group to represent town
• Well know crafts people /Master • Limited training facilities for growing and lobby group wood turner/potters/artists athletics group • Public toilets
• No all-weather sports facility • Invite Diaspora to support town • Limited choice of fashionable retail • GAA land to extend pitch
• High rates • Green/eco tourism • Too much social housing • Up-skill community
• Lack of pedestrian crossings • Theatre • Decline in fish stock on the Feale • Integrate minority groups
• Limited communication/information • EU funding and other funding of events in town • Traffic calming/flow/ring rd
• Unmatched skills to opportunities • Collective town marketing • Poor broadband. /website/information point
• Package tourism products • Tidy towns/new landscaping
• Farmers markets • Park and ride from Tesco New signage and landscaping • Golf range/karting track
20 Abbeyfeale Community Enhancement Plan 2015 3.5 Strategy Development Planning Development Process
The overall aim of this plan is to provide a blueprint through which future projects, facilities and services can be planned for, funded, implemented, managed and sustained within the community.
The overall vision for the people living and working within the community could be described as follows:
A clean, natural, vibrant, safe, attractive Town where people are encouraged to visit, live and create business opportunities.
The overall plan to achieve this vision is broken into specific strategic themes. The objectives and actions under each theme are based on an analysis of the feedback from the public consultation process, an analysis of existing and previous planning guidelines impacting on the area and an analysis of the current funding environment to develop projects.
The plan is also developed around the potential opportunities for Abbeyfeale as a Cultural Tourism destination.
THEMES
Infrastructure Tourism Enterprise Tidy Towns
21 Abbeyfeale Community Enhancement Plan 2015
22 Abbeyfeale Community Enhancement Plan 2015
Strategic Theme – Infrastructure
23 Abbeyfeale Community Enhancement Plan 2015 4. Infrastructure
4.1 Access
Bus Eireann runs a daily service from Limerick to the south of Main Street through the possible Convent Street. This would take cars travelling from Killarney and Limerick to Tralee which stops in provision of a pedestrian link from Main Street. This North Kerry and Athea to Limerick away from the Abbeyfeale town. Maintaining and improving the bus was proposed in 2014. junction of The N21 and R-524. connections between Abbeyfeale and Limerick city is a key objective to ensuring that the town develops The Council also proposed the installation of traffic in an efficient and sustainable manner and an lights on the N21 R-524 Junction and a number of 4.3 Movement and accessibility alternative to the car as a choice of travel is pedestrian crossings on Main Street and Convent promoted. Rural bus, the community bus company Street. According to the Local Area Plan, The Council is operates a weekly service in the Abbeyfeale and the committed to the development of a network of wider west Limerick area. The Council have also included in the Local Area access routes reflecting the requirements of Plan an objective to seek the provision of a personal safety, choice, and convenience to vehicular link road between Pound Lane/Hill Road services and amenities. 4.2 Traffic Flow and the Killarney Road (refer to Abbeyfeale Area Plan Zoning Map on P.11) An objective of the Area Plan is to develop a The N21 Limerick to Killarney road passes through footpath/cycleway along Railway road from the the centre of Abbeyfeale causing traffic congestion This would reduce traffic congestion in Main Street Great Southern Trail car park to connect with the issues throughout the year, but particularly in the and the Market Square. existing footpath on New Street. This would help to summer months with tourist traffic to and from the attract pedestrians and cyclists using the Great southwest. The junction of the N21 and R-524 at 4.2.1 Recommendations Southern Trail into the town centre. Main Street experiences congestion problems with the absence of traffic lights and left turning lane at The Community needs to review the proposals 4.3.1 Recommendations the Junction. There is an alternative route using submitted by Limerick County Council in 2014 and Colbert Terrace but this road is currently unsuitable address any concerns in relation to the proposals. The Development Association should discuss with for two way traffic at the junction of Colbert Terrace Preparing a detailed traffic management plans is the County Council re progressing the development and the R-524. outside of the scope of this enhancement plan so of a walking/cycle lane linking the Great Southern therefore it is recommended that the Development Trail to New Street along Railway Road. Also because of on-street parking on both sides of Association engages with an Engineer to develop Main Street and Bridge Street, trucks have an alternative proposal to the County Councils. It should also progress the development of a river particular difficulty passing each other. This can walk linking Pairc Cois Feile and the Market Square. only be resolved by removing some on street Based on feedback from the consultation process it parking spaces at particular points. However this will was suggested to look at the provision of pedestrian inconvenience business owners using these spaces crossings at the entrance to Market Square and also for their employees and customers. at the location proposed by Limerick County Council on Main Street. In order to address the traffic management in the town centre, Limerick County Council proposed a Part of the traffic management study should include traffic management plan on Main Street as well as investigating the potential of developing a relief road promoting the use of the council owned car park to using Colbert Terrace linking the R-524 and
24 Abbeyfeale Community Enhancement Plan 2015
25 Abbeyfeale Community Enhancement Plan 2015 4.4 Car Parking
One of the key issues raised during the consultation Additional car parking space could be provided process was the issues with car parking in the town. on County Council property near the entrance
From our observation the issue is not with the lack to Tesco and the Handball Alley. of car parking but rather the location of the car parking
There are both public and private car parking areas within or close to Abbeyfeale town centre. Approximately 57 car spaces are provided in the Market Square. The Council owned car park to the south of Main Street and accessed off Pound Lane provides for 100 car spaces.
Private car parking areas within the town include the Church car park on Convent Road, the Tesco car park off Main Street and the Supervalu car park on Bridge Street
4.4.1 Recommendations
As outlined in the area plan the development of a direct pedestrian link from Main street to the council car park would make it more amenable to visitors to the town and would also help to open up the existing under-utilised back-land areas to the Main street.
The pedestrian access would be limited to day-light hours to protect the security of adjoining business premises and for the safety of pedestrians.
The introduction of CCTV cameras at the car park and on the pedestrian access would also reduce potential crime and vandalism.
Improved car signage for car parks on approach roads and on Main Street is critical.
Both of these objectives need to be pursued by the community through local representatives, Proposed Redevelopment South of Main Street adjacent to existing public car park businesses and the Development Association. Limerick County Council
26 Abbeyfeale Community Enhancement Plan 2015
The proposed developments to the South and North of Main Street as outlined in the diagrams would provide many opportunities for Abbeyfeale. It would assist in developing more opportunities for retail development and other services. It would provide more car spaces and also go some way to removing some traffic from Main Street if the through road is also developed.
The businesses and property owners should look at all possible options and solutions to develop the areas. A working group/task group should be set up to develop a study on the developments in consultation with Limerick county Council.
Potential to Developing Back-lands North of Main Street Limerick County Council
27 Abbeyfeale Community Enhancement Plan 2015
4.5 Community Facilities
4.5.1 Pairc Cois Feile
The Riverside Community Park (Pairc Cois Féile) located to the southwest of the town is a great asset for the residents of the town and surrounding areas.
The Park consists of a number of walks, natural habitats, and play areas including all weather pitch, playground and basketball court.
Anneke Vrieling produced an excellent Nature Guide to the Town Park in 2012. The book was funded by West Limerick Resources. The information provided in the guide should be used as part of a programme targeted at schools and groups where they get to attend workshops and site visits to the park.
28 Abbeyfeale Community Enhancement Plan 2015 Recommendations • Construct a timber framed building within the park that would provide a space for training and • Develop interpretative signage identifying the work shops and also provide a simple various flora, fauna and habitats in the park. interpretative centre on the bio-diversity, culture The majority of the work has been done thanks and heritage of the area. to the excellent guide produced by Anneke Vrieling. • This building would also provide a space for the Angling Hub discussed below. • An app could also be developed for the park which also could incorporate other parts of • Identify possible funding for an outdoor gym to Abbeyfeale such as the Great Southern Trail be located next to the playground or all weather and Purt Castle. pitch.
• QR Codes can be put on interpretative signs or cleverly put onto wood, rocks etc. The QR Codes would open applications with information on what is in the area.
4.6 Angling
The river Feale is mainly a salmon and sea trout river. The Abbeyfeale Anglers club is a thriving fishing club, with up to 125 active members, both senior and junior.
Club members have had a number of meetings with Minister Fergus O Dowd over the last three years with a view to improving fishing regulations on the river. This has borne some fruit. Both nets and rods have had their catch curtailed in 2013 and there is a
29 Abbeyfeale Community Enhancement Plan 2015 similar curtailment in 2014. The length of the season who have requested us to take on the task of The car park at the current site of the Mart is an has been shortened and the number of salmon getting the slab removed. ideal location for disabled angling points either at taken has been reduced. This can only be of value the other side of the bridge or further down the river to the salmon population in the river and may in time • Plans have been submitted to Limerick County bank near the entrance to the treatment plant. lead to a healthier stock of salmon and sea trout. It Council and planning permission received for the project. goes without saying that this would result in an There is sufficient space on the river bank to increase in catch numbers for nets and rods alike. construct a platform similar to those shown in the The plans have gone to tender and a • images below. successful bidder chosen. Finance is now There is scope to develop the river in consultation required to complete it with the Anglers Club, Limerick County Council and Inland Fisheries Ireland has produced a comprehensive guide to the Design of Accessible Inland Fisheries. Development of the River Walks • A further wish list for the club is the construction would provide increased access to the. Accessible of angling facilities for disabled anglers. Angling Stands. It lays out specifications not only for platforms for disabled anglers should also be Permission for these facilities has been got the angling stand but also for car-parking, signage, introduced. from the owner of the land at the mart site. pathway surfacing and provision of accessible toilet facilities. The following objectives were outlined by some • Securing the bank and financing the project is members of the club: the current aim.
• The club wishes to form a Hub under the • To increase the spawning capacity of the Feale auspices of the Angling Council of Ireland. The and thus boost the salmon and sea trout club needs the use of a room to hold classes in returns to the river. This would hopefully lead to angling disciplines and safekeeping of angling an increase in angling tourism in the area, equipment. something that has been lost in the last 50 years These three objectives – bridge, disabled facilities and Hub room – are the immediate needs of the The primary objective in increasing fish • club. Their completion would go a long way towards numbers is to remove the concrete slab on the improving angling for young, old and disabled in the Oolagh and replace it with a bridge capable of area and beyond. This could, in turn, lead to a carrying motorised transport return of tourist angling.
• The bridge is necessary as four families use the slab as a crossing point on the Oolagh.This Accessible Angling slab, put in position by the council in the late eighties, is a major blockage to salmon and There is a growing demand for accessible angling trout going upstream to spawn Available to download at: www.fisheriesireland.ie locations across the Country. Many of our waterways are not accessible for people in • The slab requires the physical removal by net of salmon and trout trying to go upstream. This wheelchairs or with limited mobility. Many clubs are now constructing accessible platforms that allow work is done by Inland Fisheries Ireland staff access to riverbanks for wheel chair users.
30 Abbeyfeale Community Enhancement Plan 2015
31 Abbeyfeale Community Enhancement Plan 2015 Angling for Young People 4.8 Education Facilities A potential location for the hub would be in the town In 2012 Inland Fisheries Ireland contacted all the park. The building would also be used as a training Abbeyfeale has two primary schools, St Mary’s angling representative bodies as part of their room for courses on bio-diversity, displays etc. Boys National School on Church Street and Scoil stakeholder engagement process. Following the Mháthair Dé on Convent Street. process it was agreed to identify how youth angling 4.7 Youth Facilities might be prioritised and developed through A new second level school Coláiste Íde agus Iosef coaching and development programmes located on Convent Street was opened in Lack of multi-purpose recreational space (non- September 2011 and is an amalgamation of 3 Fishing for Answers is a report by the Social and sports related) is a typical weakness in many urban former secondary schools in the town. Community Benefits of Angling Research Project in and rural areas. Engaging with young people and UK which summarises the key findings from three providing them with activities and opportunities for years of research on the benefits angling delivers There is an adult education centre managed by for people and their communities. It focuses on more participation within their communities is Limerick and Clare Educations and Training board. angling's contribution to six key areas: sports always a struggle. Abbeyfeale has good structures There are a number of adult and community participation, health and well-being, the natural for young people with 4 different youth groups. They education courses rum from the centre. The centre environment, community development, tourism and are currently using facilities such as St. Ita’s Hall is located in the grounds of the former vocational rural communities and young people. and the GAA Club. school. Part of its recommendations is to develop ‘hubs’ Recommendations which would be operated by volunteers from a Programmes delivered at the centre have been diverse cross section of the community, many of designed to provide learners with essential Identify opportunities to develop a dedicated youth whom are passionate anglers. According to Inland experience, knowledge and qualifications in their café in Abbeyfeale. This would require the various Fisheries Ireland, apart from the community based chosen field. Programmes are FETAC accredited clubs to work together in partnership to plan, setting and focus on social responsibility there is thus allowing individuals the opportunity to gain also an academic path way which can be adopted to develop and sustain a facility. accreditation through a variety of programmes and Irish curriculum for HETEC/FETEC awards. Develop a Youth Arts Programme in the Glorach levels The Hub programme adopted will require the focusing on all elements of the Arts (Drama, Dance, It is important for the community that enrolment on participation of qualified coaches to give a good Music, Design etc.). There is ample availability introduction to Angling and also ensure the safety of courses offered by the centre are supported so as within the Glorach Theatre and also possibilities of the children involved. Each hub would be expected the centre can be sustained within Abbeyfeale. to have at least one qualified coach (Level 2 or developing some of the existing pre-fab buildings equivalent) to act as Team Leader. Coaching next to the Glorach. There is also opportunities to The Limerick and Clare ETB should also be Ireland is working with the various Federations and develop a new ‘arts’ space on the grounds, that approached with proposals to utilise any vacant to ensure that the standard of each of the angling would be used for workshops and courses. space on site for community purposes such as coach qualifications available in Ireland at present is community meeting space in existing buildings or consistent with their needs for their sport. alotments on external available grounds. This would be achieved through the ETB leasing some of the The programme should also involve working with the local schools and clubs and youth organisations. property to a community based organisation following a need analysis and a feasibility study into developing various options.
32 Abbeyfeale Community Enhancement Plan 2015 4.9 Sports Facilities Recommendations GAA The remit of this company would be to identify a site Established in 1884 by Father William Casey, Fr. There is a need identifed for an all weather and then plan, fund and develop a multi-purpose Caseys GAA Club has been one of the most training/playing pitch. This need is common to all sports facility. successful clubs in the history of Limerick Gaelic clubs in Abbeyfeale. The GAA and Soccer pitches Games. The club have won the County Senior are liable to flooding and the pitch is very often One potential site is what is locally known as the Football Championship on a remarkable 8 unplayable. ‘Tech Field’ which is currently in the ownership of occasions and contributed many great players to Limerick Clare ETB. County teams over the years. In addition to their Following consultation with the 3 clubs it is A site master plan would need to be developed in Senior triumphs Fr. Caseys have also enjoyed recommended that a consortium be established consultation with Limerick Clare ETB to identify numerous Intermediate, Junior, U21, Minor and made up of the GAA, Football and Rugby clubs as options on how the site could be developed. The Underage Gaelic Football successes during their well as the Community Games and Athletics. Legal site is currently zoned for residential so this would proud history. and financial advice (specifically in relation to their own clubs constitutions and parameters) should be also need to be changed. The club has an excellent club house and good sought. One possible option is to set up a quality grass pitches. However, located on the standalone company made up of the representative banks of the River Feale results in the pitches been clubs within the town. flooded each year.
Rugby
Abbeyfeale Rugby Club was established in 1959 and has a junior adult team and youth and mini rugby section. The clubhouse is located centrally near to the town and has a small clubhouse and a number of pitches. #
Soccer
Abbeyfeale United FC was established in 1984, the club has been extremely successful in its short history. Winning the Ladies FAI Junior Cup in 2008 plus winning the Desmond Junior League in 2000, 2007 and 2011 are the clubs greatest achievements.
33 Abbeyfeale Community Enhancement Plan 2015
It is also recommended to look at the option of developing the basketball court located in the town park into a multi-purpose court for basketball, tennis, 5- a-side football, hockey etc. (as in the sample image below)
The above indicative site plan shows how a facility could be developed which would incorporate 2 playing pitches, athletics track, cross country training track. Facilities on site would also need to include car parking, and adequate dressing rooms to cope with the demands on a multi-purpose facility. Source: www.hylandsports.ie
34 Abbeyfeale Community Enhancement Plan 2015 4.10 Cultural Facilities Recommendations • Develop a series of arts programmes and training workshops in areas such as drama, • Review the existing Company Structure and dance, music, story-telling, art, traditional crafts hold elections to recruit new members from (e.g. weaving) across the community with members from an Arts, Finance and Marketing/business • Develop a summer school similar to the Willie development background. Clancy Summer School in Miltown Malbay, Blás Summer School in University of Limerick and • Establish 3 sub committees with responsibility Scoil Acla in Achill to name a few. for finance and governance (executive committee), artistic production and youth • Utilise the foyer of the Glorach as a gallery area theatre. for exhibitions and craft fairs.
• Develop theatre production programmes to • Utilise the Glorach for corporate and community include a mix of in-house/low budget events such as launches, fundraisers, public productions, purchased acts and touring. meetings etc.
• Develop tourism initiatives including shows, • Improve signage to the building in both Source: google images workshops, heritage and retail. directions on Convent Road.
Glorach Theatre • Maintain a sustainable cost structure and • Develop and promote the Glorach brand generate a mix of revenue from ticket sales, through a marketing plan incorporating online The Glorach Theatre Group is affiliated to workshops, programmes, retail and fundraising marketing (web and social media) and offline Abbeyfeale Folk Limited, a company limited by to achieve a minimum breakeven. marketing through PR and traditional print guarantee to which charitable status has been media. granted. • Develop an annual programme of events made up of in-house productions and purchased • A local Cinema/Film Clubs should be Glorach is the Abbeyfeale Community Theatre shows. established. managed by the Glorach Theatre Group on a not for profit basis, promoting the performing arts. In, • Develop the Glorach Youth Theatre by working • This facility would complement the other addition, the Glorach Youth Theatre run their own closely with schools and youth groups in the products such as the educational programmes, programme catering for children and young adults. area. and resource centre. Short films on music, culture, history, heritage etc.
The Glorach Theatre was opened in 2003 • Investigate options to develop a small arts centre for workshops and classes by removing
all or some of the prefabricated buildings and replacing it with a new building.
35 Abbeyfeale Community Enhancement Plan 2015
Strategic Theme - Tourism
36 Abbeyfeale Community Enhancement Plan 2015 visitors might expect. Those visitors who do come four, with three in five overall expressing some level 5. Tourism and experience what is on offer tend to leave of interest. Contemporary Culture, incorporating satisfied. performing and visual arts, film, literature, architecture, etc. appeared to have the least appeal 5.1 Strategic Context In addition, tourists in major markets are well- with two in five interested to some extent, but one in disposed to visiting Ireland, viewing culture in its four uninterested. broadest sense as being a major element of ‘what 5.1.1 Abbeyfeale Local Area Plan Ireland is about’. International trends towards ‘softer Across the markets North Americans showed the culture’ and more authentic ‘experience-based keenest interest in these various aspects, with the It is the objective of the Council to: tourism’ play to our strengths in this regard. possible exception of Contemporary Culture. a) Enhance the tourism potential of the town The essence of the strategy as outlined in the report 5.2 Product Development including the promotion of new tourism products in is that Cultural Tourism has a key role in delivering an environmentally sustainable manner in on the national tourism agenda, and the overlap 5.2.1 The Great Southern Trail partnership with other agencies and the local between the Cultural Tourism product and our community. overall, national tourism product is significant. Ireland's rolling green landscape, much of it b) Encourage new development for the tourist It recommends that Fáilte Ireland must support untouched by development, makes it an ideal industry to be located within the LAP boundary to other stakeholders and the industry by leading the location for Walking, Cycling or Hiking for the enthusiast and casual walkers, cyclers' or hikers maximise existing services. development and promotion of Culture and Heritage related offerings that ‘deliver on the promise’ of alike. Numerous signed walking, Cycling or Hiking Tourism Brand Ireland to mainstream and niche routes of note have been developed over the last c) Protect the natural, built and cultural heritage decade for the specialists in self-guided walking, features from unwarranted encroachment of visitors in core geographical markets. In Fáilte cycling holidays (hiking tours) in Ireland. unsuitable development. Ireland visitor surveys, distinguishing advantages spontaneously identified are our cultural and The Great Southern Trail (GST) is a unique 85km 5.1.2 Fáilte Ireland Cultural Tourism Strategy historical heritage, particularly significant for North stretch of countryside in West Limerick/North American visitors. Kerry. It is the route taken by the Limerick - Tralee 7 According to the cultural tourism strategy railway line, which opened in 1867/1880 and commissioned by Fáilte Ireland, it is clear that Covering historic houses and castles, monuments closed in 1975/1977. Cultural Tourism represents a major area of and historic sites, gardens, heritage/interpretative opportunity for Ireland. It states that broadly centres and museums and art galleries, these Today the Great Southern Trail is suitable for speaking, the ‘building blocks’ for success are there. constitute an important feature of the holiday, with walking and cycling off road along a approximately Ireland has a lot to offer Cultural tourists – including over three in every five (62%) visiting any of these 40km route. Sections of the trail Trailheads, which a range and diversity of locations, sites and attractions. have been developed for walking, cycling and hiking are ideal for short breaks with interest in experiences that is considerably in excess of what walking, cycling or hiking. Traditional Culture drew the next strongest level of interest, closely followed by Historic Ireland. Our The Great Southern Trail Action Group are a non- 7 Cultural tourism making it work for you a new strategy for Christian heritage was of strong interest to one in Cultural tourism in Ireland –Fáilte Ireland profit group working to develop the Limerick to
37 Abbeyfeale Community Enhancement Plan 2015 Tralee section of the trail so that everyone can taking place in Abbeyfeale has increased, some ‘Learn to’ Tourism explore this beautiful region in a safe, leisurely examples of current festivals are: way by foot or bicycle. The ‘learn to’ market is an increasing market and • Fleadh by the Feale which is been focused on by Failte Ireland. This Greenways like the Great Southern Trail are major • Garry Mcmahon Singing Weekend market is visiting with the aim of learning something tourist attractions and have the potential to • Gather by the Feale new or improving on their existing knowledge. generate expenditures on lodgings, food and recreation related services such as: These festivals should be coordinated and planned Key areas that are included in this segment would for in advance each year and marketed as part of an be Irish Language, Irish music, Gastronomy, Irish • Bike Hire annual event guide. Literature, Irish Dance, Irish Crafts, Natural • Caravan/Camping sites Environment. • Guiding/information services Festivals and events should be centrally • Equipment rental coordinated to avoid duplication and competition Abbeyfeale is well positioned to target this market • Cafés/restaurants between events. given its tradition in music, culture and crafts and • Accommodation with established eco trails in the Town Park, The Where practical and possible an annual fundraising River and the Great Southern Trail. 5.2.2 Fishing and Angling strategy should be adopted to contribute matching funds for the marketing of all the festivals. Abbeyfeale is also an excellent base to explore the The river Feale is mainly a salmon and sea trout different historical and heritage sites of North Kerry river. The Abbeyfeale Anglers club is a thriving The recommendations and guidelines set out in and West Limerick. fishing club, with up to 125 active members, both Failte Irelands Guide to running and managing senior and junior. Festivals and Events provide an excellent best As already outlined the Glorach Theatre would be
practice guide for all Festival and Event organisers. an ideal location for an arts and cultural centre There is scope to develop the river in consultation promoting traditional Irish Music. Also stated earlier with the Anglers Club, Limerick County Council and a small nature interpretative area and angling hub Inland Fisheries. Development of the River Walks located in the Town Park would also act as a venue would provide increased access to the. Accessible for learning and exploration. platforms for disabled anglers should also be introduced. There is scope to develop programmes around music, acting and Irish Language. 5.2.3 Culture & Heritage
Music Festivals
Abbeyfeale is well known for its Feadh by the Feale festival bringing international and domestic visitors to the town. Over the years the number of festivals
38 Abbeyfeale Community Enhancement Plan 2015 5.3 Developing the Tourism Strategy • Develop one website for Abbeyfeale that is all inclusive of every business and service provider in Abbeyfeale. • Set clear terms of reference for the Tourism Sub Committee as the main structure • Develop and manage a strong Social Media responsible for developing the Tourism product campaign alongside the development of the in Abbeyfeale and for the marketing of website. Abbeyfeale nationally and overseas. • Develop an app with information on • Abbeyfeale is a brand and like any other brand Abbeyfeale. needs to be developed managed and sold. • Liaise with Failte Ireland and Tourism Ireland re • Carry out a comprehensive analysis of the the promotion of Abbeyfeale as a destination. potential tourism initiatives recommended in this plan and identify other initiatives. • Develop an advertising campaign and ‘roadshow’ targeting the key overseas market. • Prepare a detailed marketing plan in consultation with all key stakeholders in • Develop added value propositions for the Abbeyfeale and externally to include the visitors such as discount cards, package deals, planning and budgeting for existing grouped meal, accommodation, activity deals. programmes and the development and (e.g. Youghal Voucher Scheme through budgeting for new programmes. Youghal Chamber of Tourism and Development) • Recruit a marketing graduate and intern to assist with Market Research, Planning and • A sub-group should be established and seek administration of the marketing programme. support through mentoring by becoming a member of AOIFE (association of Irish Festivals • Identify funding or fundraise (i.e. through and Events) contributions of local business and sponsors) to employ or contract a coordinator to develop and • Under the last LEADER programme there was grow the current and future opportunities for funding for animation support for Festival tourism in Abbeyfeale. Organisers. This should be sought if available under the next LEADER programme. • Develop a clear brand and marketing strategy for Abbeyfeale that everyone accepts and supports.
39 Abbeyfeale Community Enhancement Plan 2015
Strategic Theme - Enterprise
40 Abbeyfeale Community Enhancement Plan 2015 6 Enterprise Development
6.1 Overview a) a general policy to complement the aims of the Limerick County Development Plan, 2010 - 2016 settlement strategy by facilitating a hierarchy of incorporates the policy recommendations from the The Abbeyfeale Business Park site takes up employment centres; Retail Strategy as they apply to County Limerick. approximately 7.62 hectares in size and is home to b) a commitment to work pro-actively with Kostal, Component Inter-Technologies Ireland Ltd, development agencies to secure an adequate The Strategy's primary purpose is to ensure that Gerard Daniels Worldwide Cloth Wire and Feale Fit range of locations for enterprise at key locations adequate provision is made for new retail Health and Fitness. throughout the County; development in the most appropriate locations and that excessive provision of retail space is avoided in Located further east is Abbey Speedway Karts and c) an objective to support small manufacturing the county. The central key objective arising from Race Circuits which takes up an area of businesses through the Business Support Unit; a approximately 2.42ha. The remainder of the land development company set up by the Limerick the Retail Strategy is to support the "town centre has not been released for the purposes of Local Enterprise Office for this purpose, and first” approach in the context of the retail hierarchy, enterprise and employment and remains in d) an objective to assist in area based renewal and to promote the vitality and viability of existing agricultural use. This zoning is to remain in the projects in urban and rural areas selected for centres. Abbeyfeale is identified in the Mid West Abbeyfeale LAP. their potential for renewal and sustainable Retail Strategy as a tier 3 level 1 centre, which is an attractive historic market town with a good range of A smaller area of industrial zoned land is located on development. both convenience and comparison goods retailing both sides of Railway Road to the north of the town. These sites take up approximately 2ha and are 6.2.2 ‘Enterprise and Employment’ Zoned with the potential for future enhancement. home to the Golden Vale Mart, National Car Testing Land Centre and Pakie Mulcahy car sales and servicing. Policy ED 14 of the County Development Plan is A total of 34 hectares of land was zoned for applicable to Abbeyfeale. The town is served by two main retailers, Tesco and ‘industrial’ in the 2008 Abbeyfeale LAP. The Super Valu. The town has a number of smaller retail majority of these lands are located on the Limerick The policy seeks to ‘support the improvement of shops, service businesses and pubs, restaurants. side of the town, adjacent to the N21 and include retail facilities so as to improve the service they The town has one hotel. the Abbeyfeale Business Park. Reflecting the provide to their local catchment population.’ existing commercial uses the majority of this zoning The main focus of employment within the town is on is to remain in this Abbeyfeale LAP. Abbeyfeale has significant potential for retail Kostal which is a potential weakness as the town is reliant on one major employer. expansion by developing back land locations and by 6.2.3 Retail and Commercial Development occupying existing vacant units in the town centre. 6.2 Strategic Context The Market Square still functions on designated days during the week. (LAP) In 2010 a retail strategy for the Mid West Region,
2010 – 2016 was prepared on behalf of counties 6.2.1 County Development Plan Objectives Limerick and Clare and Limerick City Council. The Policies and objectives in the County Development Plan 2010 – 2016 of relevance to land use planning in relation to economic activity in Abbeyfeale, include:
41 Abbeyfeale Community Enhancement Plan 2015 6.3 Indigenous Enterprise Sectors This type of facility would require high speed demand for affordable office space and small broadband access to be viable. workshop, production space. Craft and Design Food Sector An enterprise centre targeted at new and existing Abbeyfeale has a tradition of producing craft small businesses could be developed with a mix of designers. The option of developing a hub for craft Food businesses are developing each year across small fully serviced office space and hot-desking workers and designers by providing shared facilities Rural Towns with many setting up from their own options. Short to mid-term leases are normally could be developed alongside a retail outlet for the homes and supplying the many farmers markets. provided and there is also the option of shared designers. The outlet store would be specifically for services on site. West Limerick Based Designers, similar to Project With tighter controls in relation to planning 51 in Dublin which is an Irish Designer Collective guidelines and food safety, many producers cannot Store. Project 51 is an Irish design collective located sustain their business working from home and need on South William Street, in Dublin’s Creative to locate to commercial units which have been Quarter. The boutique, which boasts some of approved for food units. Ireland’s best jewellery designers, milliners and The individual cost is high therefore it is more fashion designers, opened its doors in September practical to develop a large food production unit with 2011 and has since established itself as a creative shared services and individual work space. The hub to showcase Irish design while providing the food unit could also incorporate a retail unit similar designers with the opportunity to offer unique to a market. projects to the public. An example of a food incubation unit can be A craft and design centre would also be used as a downloaded from the following link retail outlet for designers targeting the local and http://www.cafre.ac.uk/fbic-brochure.pdf tourism market. The old convent currently in the ownership of A similar food incubation unit Kitchen Incubators Workshop space for classes and tutorials would Limerick Clare ETB is one potential derelict building Kerry ( www.kik.ie ) was opened in Farranfore in Co. also be incorporated into the facility. that could have potential to develop as a community Kerry with much success. owned enterprise centre for Micro and SME Possible Locations – Adult Education Centre, Old Incubation Space for Start Ups businesses. Cinema Building The need for incubation space similar to the It is recommended that a sub group consult with IT Sector successful models at the Tom Crean Centre in Limerick Clare ETB and West Limerick Resources re undertaking a feasibility study into the potential Develop a hub similar to the Digital Hub in Dublin Tralee (www.creancentre.com ) and the KTI Centre use of the building factoring in a structural study of ( in Killarney should be researched. www.digitalhub.ie ) targeting technology and media the building and any conservation issues. businesses e.g. software developers, online media, Many more people are looking at self employment animation, gaming etc. as an option given the current jobs crisis. Although many are setting up from home, there is a growing
42 Abbeyfeale Community Enhancement Plan 2015 6.4 Funding & Support
Funding in the past for Enterprise Space would have been secured through Enterprise Ireland Community Enterprise Centre Scheme. This programme is not currently open for new projects.
Under the previous Rural Development Programme managed by West Limerick Resources there was a category of funding for the development of rural enterprise space. It is highly probable that the development of rural enterprise space will also be priority under the next programme.
Capital grant aid from Limerick Local Enterprise Office could also be investigated.
Social Loan Finance from organisations such as Clann Credo could be used to match any grant or private finance raised.
Options around the Employment Incentive Investment Scheme could also be investigated.
For food incubation units Bord Bia, Teagasc and Food Safety Authority Ireland should also be consulted with.
43 Abbeyfeale Community Enhancement Plan 2015
Strategic Theme – Tidy Towns & Bio-Diversity
44 Abbeyfeale Community Enhancement Plan 2015 7. Tidy Towns would be an improvement. Hill View had a lot of It is recommended that the accessibility car parking 7.1 Tidy Towns Performance dead plants at the base of the trees around this spaces opposite the Golden Scissors might be area. At Radharc na Feile quite a lot of litter was painted blue to improve visibility. The Tidy Towns Committee through its dedicated observed and it looked as if it had been strimmed or volunteers strives to maintain Abbeyfeales image as weed killer applies in the area. 7.2 Tidy Town Plan Recommendations a clean and tidy place to live, work and visit. Some fields on the approach roads have boundaries The following table provides an analysis of the score of wire fencing that may look better and could 7.2.1 Structure and planning awarded to AbbeyfealeTidy Towns in 2014. provide excellent wildlife shelter and food if these were replaced with native hedging 1. Strengthen the structure of the Tidy Towns Tidy Towns Report Group by increasing membership and
identifying people with key skills which will contribute to the overall development of the
Tidy Towns Structure and Plan.
2. Carry out a skills/interests audit of the volunteers and assign tasks accordingly.
3. Identify possible support for maintenance work through existing or new CE schemes, Rural Social Schemes or TÚS workers.
4. Identify any training supports that may be available and make the volunteers/workers
aware of any training programmes.
Main Recommendations from the report 5. Develop an annual work programme with key time frames, allocation of resources and A sign with Kostal’s name would be nice to have at workers/volunteers and an estimate budget and the entrance of the premises. The road by the Currently, arriving into Abbeyfeale from the main potential source of finance for each action. Garda Station towards Kostal is not completely N21 Kerry road there were a number of commercial paved once you reach Fern Valley Plant Hire. And signs and advertisement wagons which detract from 6. Maintain a record or log of all work completed, some potholes are also an issue in this area. The the town itself. Some cable ties were also noted on deferred and evaluate on an ongoing basis the chain mail fencing topped with barbed wire is the poles on the approach road here. success or otherwise of work completed. This disappointing for a major factory at the middle of the will allow for a more accurate report to be used town. Information detailing what the company is
45 Abbeyfeale Community Enhancement Plan 2015 as the basis for the annual entry to the National 13. Write to all businesses and organisations with a possible assistance through the Green Home finals summary of the annual work programme and Programme run by An Taisce. seek their support and assistance. If every (www.greenhome.ie ) 7. Where practical and possible maintain a video business and organisations and resident diary and a photographic record of all actions. looked after their own space it would reduce 22. Ensure that no weed-killer is used to destroy This would be useful for judging purposes and the voluntary effort involved, the cost and weeds and use alternative method for weed also for inclusion in grant or sponsorship packs. would increase the overall appearance and control. Place warning signs at strategic areas impression. to warn against the use of sprays and 8. Develop an annual funding strategy based on a pesticides. mix of fundraising, identified grant aid, in-kind 7.2.3 Environment support and sponsorship. 14. Identify signage options raising awareness with 7.2.4 Infrastructure visitors about the locations of litter bins, 9. Put in place a communications strategy within recycling centres etc. 23. Undertake a complete inventory of derelict the town and wider community through buildings and sites and present to Limerick community notes, a dedicated Tidy Towns 15. Undertake an information campaign through County Council with recommendations to website, facebook page, text alerts for housing estates re waste management and upgrade at a minimum the visual appearance. volunteers, posters campaign around clean up litter reduction. Through the County Council identify the owners days etc. Try to minimise the use of paper of the property and seek for external works, e.g. based correspondence such as flyers, leaflets 16. Undertake a Reduce Re-use Recycle painting, repairs to windows, permission to use etc. Campaign within schools and with local boarding on windows for murals and empty businesses through the Tidy Towns. window space for displays. Seek immediate 7.2.2 Networking and Partnership repair to damaged and dangerous (risk to the 17. Identify key areas for interpretative signs public) structures (e.g., roofs, balconies, 10. Liaise with both the primary school, secondary particularly on great southern trail and town canopies etc.) school, and youth club committees in relation to park. getting young people involved in clean ups and 24. Seek for the restoration of traditional building in protecting the environment. 18. Include interpretative signage on all areas fronts on Main Street. developed as part of the bio-diversity plan. 11. The students from both schools could also take 25. Consult with land and property owners and part in planting days and could possibly grow 19. Develop a plan to preserve the identified Limerick County Council on the repair and some plants for transplanting within the school habitats in the area. maintenance of fences, walls, entrances, or at home. signage, hedgerows and footpaths. 20. Develop wildlife trails. 12. Organise competitions within schools for poster 26. Work closely with residents of housing estates campaigns and awareness campaigns around 21. Investigate potential projects under waste to encourage maintenance of green areas and littering, waste management, dog litter, minimisation with the Environmental awareness buildings. Support through voluntary effort recycling, grow your schemes etc. officer in Limerick County Council and with coordinated planting days.
46 Abbeyfeale Community Enhancement Plan 2015
27. Consult with land and property owners and Limerick County Council re improvements to the approach roads to the town i.e. planting, grass verges, and welcome signage, information signage and treatment of derelict buildings.
28. Apply for the Dulux ‘Lets Paint Scheme’ to fund the materials for painting community buildings.
Documents such as the one below ‘Conserving and Enhancing Wildlife in Towns and Villages’ should be used to guide the Tidy Towns Committee in developing their bio-diversity programme Utilise derelict site and construction hoarding for information and display purposes using removable pvc printed signage.
Improve welcome signage on approach roads 7.2.5 Financing the projects outlining what Abbeyfeale has to offer (see samples below) Typically Tidy Towns groups are funded through a mix of local fundraising, sponsorship, grant aid, awards and specific funding programmes such as Local Agenda 21 funding.
Further information on support schemes is available from Tidy Towns:
http://www.tidytowns.ie/interior.php?id=73&pid=3
It is recommended that an annual budget is set aside for ongoing maintenance and new projects.
Where practical local business should contribute to a central fund to cover the costs for maintaining the town and contributing to the overall appearance for both locals and visitors.
47 Abbeyfeale Community Enhancement Plan 2015 Specific projects could be sponsored such as the ecology trail, planting programmes, information signage etc.
Research should be undertaken on all possible sourced of grant aid and funding supports (awards etc.) and a planner with key dates such as opening dates for applications and deadlines should be recorded. A committee should be set up to prepare the grant applications.
48 Abbeyfeale Community Enhancement Plan 2015
Plan Implementation & Structures
49 Abbeyfeale Community Enhancement Plan 2015 8. Plan Implementation & Alliance was set up to unite to present a positive sub group. The Chairs would act as a convenor on picture about Tralee and to work on the strengths the board of Directors. Structures and overcome the weaknesses . 8.1 Structures Project teams would be established to develop and A similar structure in Abbeyfeale would provide a manage projects or events throughout the year. This study has been commissioned by the forum under which projects could be discussed, and Abbeyfeale Community Development Association to joint fund raising initiatives developed. It would provide a blue print as to the future development of prevent duplication and would lead to improved Indicative Representation on the Board: Abbeyfeale as a Town and Community. Although consultation re potential projects. It would also make the Development Association are overseeing the the development of community projects more 1. Tidy Towns preparation of this plan, the implementation of the efficient, offer added value and make funding 2. Business Representatives recommendations in the plan is the responsibility of applications more appealing to funding 3. Festivals Representative the various groups and organisations with organisations. A key consideration going forward for 4. Cultural Representative responsibility for the various projects and funding projects is a focus on multi-purpose or multi- 5. Representative from the National School programmes within the community. group applications for funding within communities. 6. Representative from Secondary School 7. Representative from Youth Group 8.1.1 Recommended Structure For the purposes of this plan a working title of 8. Representative from Active Retired Group ‘Abbeyfeale Community & Business Network’ 9. Representative from GAA The new structure would be similar to the newly (ACBN) is used. 10. Representative from Rugby Club formed Tralee Chamber Alliance which addressed 11. Representative from Soccer Club some of the issues in Tralee resulting from the The existing structures in Abbeyfeale would operate 12. Min 3 Representative from Community disparity of the various groups and development independently but with have a reporting function to Sector bodies working in the town. the Abbeyfeale Community & Business Network as 13. Representative from West Limerick the umbrella group. Each group would have a clear Resources Tralee Chamber Alliance comprises of the former Terms of References and would operate 14. Representative from Gardai Chamber of Commerce, Tralee Task Force and independently but with the same strategic aims to 15. Elected Limerick County Councillor(s) Holiday Tralee. The primary aim is to focus efforts to develop Abbeyfeale as an attractive place to live, develop the town through the work of a single body. work and visit. The latter 3 representatives may only be able to sit on the Board in an advisory capacity. The Board is made up of twenty business and Membership of the new company would be open to community leaders of the town and is divided into anyone within the community and a Board of four separate teams to work on various initiatives - Directors would be democratically elected although Tourism, Culture & Marketing; Retail, Parking & would ideally be represented by Business, Tourism, Planning; Enterprise & Employment; Town Image Community, Sport, Youth, Older Persons. and Community Pride Nominations to each sub group would be taken at Their key aim is develop tourism, a positive attitude each AGM and a chair would be elected for each and pride within the town of Tralee. The Chamber
50 Abbeyfeale Community Enhancement Plan 2015 8.1.2 Proposed Organisational Structure Core Sectoral Groups responsibilities:
The following are guidelines only, the specific functions of each sub-group will need to be agreed jointly so as to avoid duplication.
Enterprise & Development Development Sub- Group:
• Liaise with Limerick County Council for maintenance grants and for infrastructure improvements, upgrades required.
• Work with Tourism Sub Group and Limerick
County Council re signage requirements, car parking facilities, upgrade to various walks and
other infrastructure requirements resulting from future tourism plans. • Work with Limerick County Council and local Enterprise Agencies to promote Abbeyfeale as a place to set up a business.
Abbeyfeale Tidy Towns:
• Implement annual Tidy Towns Plan. • Implement and manage bio-diversity plan
• Coordinate community clean ups.
• Liaise with local business and property owners regarding building maintenance, painting and landscaping. • Identify funding and sponsors to finance ongoing maintenance works, landscaping and planting.
• Liaise with National Tidy Towns re annual competition,
• Liaise with Limerick County Council re Pride of
Place and other community initiatives.
51 Abbeyfeale Community Enhancement Plan 2015 Tourism & Culture Sub-Group: applications, sponsorship programme and fee 8.2 Finance income from events. • Overall responsibility for developing and The strategic themes and actions previously implementing a tourism strategy and plan for Legal Status outlined will require some level of finance. Within Abbeyfeale. each action plan a source of possible funding has been identified. • Liaising with local businesses and services to The Network would be registered as a limited company by Guarantee without Share Capital. develop a comprehensive product offering for It is a key role of community based groups to only people visiting Abbeyfeale i.e. Accommodation, plan and develop initiatives that can be core funded Any funding applications will be made by Food and Drink, Transport, Activities (Walking, and that will not require debt only in circumstances independent sub-groups either directly or where Culture, Cycling, Sports etc.) where this debt can be sustained through some applicable under the auspices of the Network. • Marketing and Promoting Abbeyfeale through level of income generation.
existing tourism channels nationally and It would be recommended that the Board meet bi- Financial Planning should be undertaken annually to overseas. monthly and an AGM would be held in October identify the operational costs of existing and • Liaising with individual festival and event November each year. planned future projects. promoters and developing new events specifically in the shoulder season. The proposed company would act as a forum Full financial analysis including cost-benefit analysis and value for money appraisals should be carried • Developing a coordinated annual programme of through which projects would be planned and out on all new initiatives. activities in consultation with businesses, developed. The existing groups and clubs i.e. festival and event promoters and external would: The ideal financial model for any community group agencies. is that each project should be self sustaining • Management of marketing materials and • Continue as separate entities but would be through initial grant aid, specific fundraising or Abbeyfeale Web Site. represented on and report to the new sponsorship for that project or in some cases association. income generated through the project.
• Will operate independently and will retain their A fundraising strategy and plan outlining timelines It is recommended that the new Company recruit a existing committee structures and legal status. for various fundraising activities should be prepared part time Development Manager and employ a • Will have clear terms of reference and annual annually. This plan and the income raised should be marketing graduate through the Job Bridge action plans. evaluated at year end to determine if targets were Programme or through the Graduate Placement • Will be financially independent of the achieved and if fundraising could be improved. office in Limerick Institute of Technology. association and will be in a position to fundraise 8.2.1 Financial Procedures and draw down grant aid and/or loan finance Further internships would be offered during the peak independent of the association. seasonal months. Community Organisations with responsibility for financing projects must adhere to the contractual A clear memorandum of understanding would be Funding for the position of a Development Manager arrangements and conditions of all grant aid established with clear terms of reference for each to and operational costs would be generated through awarded. The lead organisation in future projects avoid duplication. membership fees to the Association, allowable will need to carry out all reporting functions and financial returns as outlined by Funding administration costs as part of future grant Organisations and any Government Department.
52 Abbeyfeale Community Enhancement Plan 2015 All matters in relation to purchasing, procurement of • Identifying and complying with all relevant legal • Understanding, declaring and managing services should be done in accordance with the and regulatory requirements. conflicts of interest and conflicts of loyalties. public tendering procedures. All such procedures • Making sure that there are appropriate internal • Safeguarding and promoting our organisation's should be done in an open and transparent way. financial and management controls. reputation. • Identifying major risks for our organisation and Full guidelines on grant criteria, draw down deciding ways of managing the risks. procedures, tendering policies and dual funding 8.4 Marketing restrictions (di-minimis funding) should be sought 3. Being transparent and accountable by: from all potential funding organisations. Marketing within the Community & Voluntary Sector • Identifying those who have a legitimate interest has a number of purposes: Financial and tax advice should be sought from in the work of our organisation (stakeholders) qualified accountants before making any financial and making sure that there is regular and • Communicate with the wider community and decisions regarding capital projects and the effective communication with them about our the people within the area affected by the purchasing of lands and buildings. organisation. actions of the Community Council and other • Responding to queries or views of stakeholders organisations. 8.3 Governance about the work of our organisation and its governance. • Communicate to external stakeholders such as It is important for all community organisations to • Encouraging and enabling the engagement of Funding Organisations, Local Authorities and implement good governance policies within the those who benefit from our organisation in the Government Departments and agencies. planning and decision-making of the organisation. A new website outlining the new • Identify and attract sponsors and donors. organisation. governance code is an excellent resource to assist • Promote the area for Enterprise and as a place in developing policies and procedures within the 4. Working effectively by: to live. Company. The 5 key principles outlined in the Code are provided below for reference and should be • Ensuring that our governing body, individual • Promote community facilities and services. adopted by the Community Council. The complete board members, sub-committees, staff and volunteers, where applicable, understand their draft code and guidelines can be downloaded from role, their legal duties and their delegated http://www.governancecode.ie/code.php responsibility for decision-making. • Making sure that as a board we exercise our 1. Providing leadership for our organisation by collective responsibility through board meetings
that are efficient and effective. • Agreeing our purpose, vision and values and • Making sure that there is suitable board ensuring that they remain relevant and valid. development, recruitment and retirement • Developing, resourcing, monitoring and processes in place. evaluating a plan to make sure that our organisation achieves its stated purpose. • Managing, supporting and holding to account 5. Behaving with integrity by: staff, volunteers and all who act on behalf of the organisation. • Adhering to high standards of honesty, fairness and independence 2. Exercising control over our organisation by:
53 Abbeyfeale Community Enhancement Plan 2015 Typically the following marketing tools are used with together to ensure the product is not only meeting Promoting Abbeyfeale Online communities: the visitor expectations but is exceeding them.
A dedicated well designed website promoting Residents and the • Community Newsletter The responsibility of the Tidy Towns Group is to Abbeyfeale should be developed as a priority. A wider Community: • Community Notes oversee that Abbeyfeale is an attractive community • Community Website mobile app accompanying the site should also be to visit. The Development Sub Group’s responsibility • Facebook Page developed. • Public Meetings is to ensure that public facilities are maintained to high quality, with support from the County Council. The following examples highlight the impact of a External • Direct mailings Local businesses (accommodation, restaurants, town website used as a promotional tool. Stakeholders and • Invitations to attend open pubs, retailers and services) are responsible for Agencies days, community events their individual product offering and to insure it is of extended to external a high standard and that there is focus on value for stakeholders • Community Website the customer. • Facebook page Abbeyfeale needs to develop and promote its unique selling points to the domestic and overseas Potential • Brochure providing an visitor: Sponsors/Donors overview of the area, achievements, details of • Location the projects to be • Culture supported and the key benefits to them if they • Family Focus get involved. • Range of outdoor activities • Community Website • Value for the visitor • Facebook Page Abbeyfeale also needs to be promoted positively externally to Limerick County Council, Failte Ireland,
West Limerick Resources, Government 7.4.1 Marketing Recommendations Departments, and other existing and future stakeholders the general public. It is imperative to The responsibility of marketing Abbeyfeale as a securing future support that the groups within destination for Tourism will be the responsibility of Abbeyfeale work together in promoting Abbeyfeale the Tourism Sub Group. The tourism marketing at a local, regional, national and international level. strategy recommendations are outlined in previous sections. It is essential that the product Abbeyfeale has to offer is focused on as this is the key to every successful marketing campaign and will also result in greater visitor satisfaction and repeat business year on year. Therefore everyone has to work
54 Abbeyfeale Community Enhancement Plan 2015 A full social media campaign should also be On Street Promotion It is recommended to introduce a voucher scheme launched to include Facebook, you tube for Abbeyfeale which can be used in participating (promotional videos) and Instagram. Abbeyfeale has a huge amount of passing traffic retailers, pubs and restaurants. Purchases of the given its location between Kerry and Limerick. vouchers would also receive a loyalty card which Both the website and social media platform would However it is difficult for the passing motorist to would give them further discounts and access to be used to publicise the festivals and other know what is in Abbeyfeale. Businesses need to promotions, special offers, prizes etc. initiatives to attract visitors. It would also be used as promote themselves more with clear signage, a guide to what is going on in the community. attractive and welcoming shop fronts and 8.5 Evaluation advertising. The implementation of the actions recommended in There is also a requirement for an information this plan should be managed and evaluated on an point/boards (as below) at Market Square. A ongoing basis. Individual projects which are grant aided will require specific evaluation by the funding community notice board should be erected in an organisation. identified vacant shop window. By undertaking an evaluation the organisations responsible can identify areas that need to be addressed, identify needs within the community, and respond accordingly.
By evaluating the work done organisations can measure results against its objectives and promote the achievements to the community and external stakeholders.
The aims of the ongoing evaluation will be to:
• Measure performance against stated objectives • Identify needs within the community as they arise • To maintain a high level of quality and Promoting ‘Shop Local’ service • To communicate achievements to all A number of towns across the Country are stakeholders
encouraging people to shop local by offering loyalty Evaluation will be ongoing and will be quantitative discounts or vouchers to people shopping in the and qualitative. towns. For example, the ‘All for Youghal’ Voucher Scheme. The recommended new structure of the Abbeyfeale Community & Business Network should provide a
55 Abbeyfeale Community Enhancement Plan 2015 monitoring role in relation to projects planned and • Identify the costs of developing the project. - Relevant number of quotations received. implemented. • Identify possible sources of funding for the - Matching finance must be in place. project. - Other conditions met e.g. ownership/lease 8.5.1 Evaluation Methodologies • Identify the costs of operating the project once arrangement, insurance, tax clearance,
started. planning permission etc. • Reporting at relevant group committee • If successful review conditions and adhere to meetings • Identify the operations and management • Financial reporting by relevant group requirement of the project long term. draw down requirements. finance committee • Is the project viable and can it be sustained • Remember where grant aid is awarded all • Community Surveys (financially, resources and staffing/volunteers) expenditure must be incurred first (after grant • Project Beneficiary/Participant Surveys has been approved) and invoices, receipts and o • In projects involving more than one group a Postal Surveys and door to door bank statements approved before the grant is surveys clear set of terms of reference and a released. o Online Surveys memorandum of understanding between o Focus Groups groups should be prepared outlining the roles • Therefore bridging finance may be required to and responsibilities, and expectations of each cover the initial expenditure. • External Evaluation of projects group. • Loan Finance • Review of outcomes of projects by new - When applying for loans the banks association. 8.6.2 Project Financing (commercial and social) will seek a
business plan and financial projections The following guidelines in relation to grants are outlining the repayment capacity on the 8.6 Future Planning relevant for most grants. Always research the loan.
criteria relating to the grant and the conditions The following points refer to a set of generic associated with the grant draw down before 8.6.3 Project Management guidelines to follow when planning, developing, applying. financing and managing community based projects. • The necessary structures must be in place These are only to act as a general guide; all projects • Identify grants that are relevant and suitable to before a project can be successfully developed being developed should meet the necessary criteria the work the organisation is currently or is and managed. and procedures laid out by the agency/organisation planning to do. • In some cases external consultants are and/or department which will be financing the contracted to manage projects i.e. capital • Research the grant criteria, guidelines and project. projects (construction management) conditions. • Annual budgets should be prepared based on Consult with the relevant grant authority re 8.6.1 Project Planning • the running costs of a project and an annual application process, deadlines, requirements fundraising strategy and plan should be
etc. developed. • Needs analysis to identify the need for any • Research other similar projects. • It is important to identify at the planning stage project must be completed and all relevant the long term commitment required in • Meet all necessary pre-application groups/individuals must be consulted with. sustaining community projects. requirements: • Identify at an early stage and agree the - Needs analysis completed. structure under which the project will be - Proposal and application form completed. developed.
56 Abbeyfeale Community Enhancement Plan 2015
Action Plan
57 Abbeyfeale Community Enhancement Plan 2015 Summary Action Plan
Strategic Theme: Infrastructure
Objectives Actions Responsibility External Support Time Frame Potential Source of Funding
Traffic and Car Parking
To improve traffic management in Engage the services of an engineer to Infrastructure Limerick County Short Term to No specific funding. Abbeyfeale develop a proposal to alleviate traffic Committee of Council identify a congestion in Market Square and Main Abbeyfeale suitably qualified Identify options to get Street Community & NRA person. Mid to this work completed Business Network long term to see pro-bono. (ACBN) proposals acted upon if applicable
To improve parking in Abbeyfeale Negotiate with the County Council re ACBN Limerick County Medium (subject Limerick County purchasing and demolishing the building on Council to Limerick Council New Street to open a pedestrian access to Business County Council the public car park. Representatives Funding)
Improve directional signage identifying and promoting the public car park
Provide more car spaces in available areas near the entrance to Tesco
To develop a river walk linking the Town Consult with Limerick County Council and Town Park Limerick County Mid Term Limerick County Park to Market Square relevant landowners re the development of Committee Council Council the walkway Angling Club LEADER LEADER
To develop a walking/cycle lane linking Consult with Limerick County Council re the ACBN Limerick County Mid Term Limerick County the Great Southern Trail with the town development of the walking/cycle lane Council Council Great Southern Rail Group
58 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Infrastructure
Objectives Actions Responsibility External Support Time Frame Potential Funding
Pairc Cois Feile
To promote the park as an amenity for Develop interpretative signage for around the Town Park Limerick County Mid Term LEADER the local community and as a natural park. Committee Council Heritage Council habitat for torus and individuals. Develop a mobile app that will have information Tidy Towns/Bio- LEADER To identify and promote the flora and on the flora and fauna in the park. Diversity fauna in the park Heritage Council Develop QR Codes to be printed on the signs and on materials that provide easy links to the Irish Wildlife Trust app.
Identify funding for the development of an outdoor gym in the park.
Erect improved signage at the entrance or just before the park, creating awareness.
Construct a timber framed resource room that would act as an interpretative area and workshops space for programmes
Angling
To restore angling in Abbeyfeale Progress with work on the removal of the Angling Club Limerick County Short to Mid Limerick County Council concrete slab on the Oolagh and construct new Council Term bridge Limerick County Inland Fisheries Council Inland Fisheries Fundraising
Bank Finance
59 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Infrastructure
Objectives Actions Responsibility External Support Time Frame Potential Funding
Develop accessible angling points on Identify funding to construct an accessible angling Angling Club Inland Fisheries Mid to long LEADER the river platform on the river bank near the treatment plant Term Inland Fisheries
Loan Finance
Fundraising
Accessibility Grants
Develop an angling Hub to promote and Consult with Town Park Committee re developing Angling Club Inland Fisheries Mid to long Inland Fisheries teach angling to young people the timber frame interpretative building jointly to be term shared as the location for the Angling Hub Town Park LEADER Committee
Sports
Develop a multi-purpose all weather The local sports clubs form a stand-alone consortium GAA Club Land Owner Long Term Fundraising facility in the town to be utilised by all to plan, seek funding, develop and sustain this clubs and groups project Soccer Club Limerick County Sponsors Council Identify possible land and negotiate with the Rugby Club Sports Capital Funding landowner following a detailed cost benefit analysis Limerick Sports Community Games Partnership LEADER (subject to applicable criteria under LEADER the proposed programme) Governing Bodies (e.g. GAA/FAI/IRFU)
Dept. Transport, Tourism and Sport
Renovate the existing basketball court Investigate the potential to redevelop the court with a Town Park LEADER Long Term LEADER in the town park to accommodate multi- suitable rubber based surface for use for a range of Committee
sports facility court based sports (basketball, tennis, 5-a-side, Dept. Transport, Sports Capital
netball, and volleyball Sports Clubs Tourism and Sport
60 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Infrastructure
Objectives Actions Responsibility External Support Time Frame Potential Funding
Glorach
To develop the Glorach as a centre • Review the existing Company Structure Board of the Arts Council Short Term Arts Council for Theatre and promotion of the Arts to recruit new members and establish 3 Theatre and Culture sub committees with responsibility for Company Heritage Council Heritage Council finance and governance (executive committee), artistic production and youth Limerick County Ireland Funds theatre. Council LEADER
• Develop theatre production programmes Failte Ireland
to include a mix of in-house/low budget Annually Fundraising
productions, purchased acts and Comhaltas
touring. Sponsors
Annually • Maintain a sustainable cost structure
and generate a mix of revenue from
ticket sales, workshops, programmes, retail and fundraising to achieve a
minimum breakeven. Annually • Develop an annual programme of events made up of in-house productions
and purchased shows. Shorty to Mid • Develop the Glorach Youth Theatre by Term working closely with schools and youth groups in the area.
• Investigate options to develop a small Mid Term arts centre for workshops and classes by removing all or some of the prefabricated buildings and replacing it with a new building.
• Develop a series of arts programmes Mid Term and training workshops in areas such as drama, dance, music, art, traditional crafts.
61 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Infrastructure
Objectives Actions Responsibility External Support Time Frame Potential Funding
Glorach
To develop the Glorach as a centre • Develop a summer school similar to the Board of the Arts Council Summer 2016 for Theatre and promotion of the Willie Clancy Summer School in Theatre Arts and Culture Miltown Malbay, and Scoil Acla in Company Heritage Council Achill. Limerick County • Utilise the foyer of the Glorach as a Council Short to Mid gallery area for exhibitions and craft Term fairs. Failte Ireland
• Utilise the Glorach for corporate and Comhaltas Annually community events such as launches, fundraisers, public meetings etc.
• Improve signage to the building in both Short Term directions on Convent Road.
• Develop and promote the Glorach brand through a marketing plan Short To Mid incorporating online marketing (web Term and social media) and offline marketing through PR and traditional print media.
• A local Cinema/Film Clubs should be established. This facility would Mid Term complement the other products such as the educational programmes, and resource centre. Short films on music, culture, history, heritage etc.
62 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Tourism
Objectives Actions Responsibility External Support Time Frame Potential Funding
To restore the tourism potential of Work on initiatives that will see stocking Angling Club Limerick County Short to Mid Limerick County Council
angling on the River Feale levels increase Council Term for capital
works LEADER
Inland Fisheries
Inland Fisheries
To develop accessible angling points Commence work on clearing the bank. Angling Club Inland Fisheries Mid Term LEADER at the mart site to promote
Abbeyfeale as Consult with site owners and Limerick County Inland Fisheries
Council re installation of car parking and
signage. Fundraising
Identify funding to construct accessible Sponsors
angling platform .
Develop the Abbeyfeale ‘leg’ of the Promote the trail through in association with Tourism Sub Great Southern Trail Mid to Long LEADER
Great Southern Trail the Great Southern Trail Committee. Erect Committee Group Term
signage and look at the options of providing a Limerick County Council
Limerick County walk/cycle lane to the trail from the town Council Heritage Council along Railway Road.
LEADER Identify options to purchase the derelict stores shed and renovate it as an information Failte Ireland point incorporating some element of retail/bike hire etc.
Develop a Festival Programme for Coordinate and develop existing and new Festivals Sub AOIFE Short to Mid Sponsors Abbeyfeale festivals over a 12 month period Group Term LEADER Fundraising Develop a fundraising model to support the running costs and promotion of the festivals Arts Council LEADER programme Limerick County Arts Council Council AOIFE
63 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Tourism
Objectives Actions Responsibility External Support Time Frame Potential Funding
Promote the heritage and culture of Develop the Glorach as culture and arts Gloarch Arts Council Mid to Long LEADER
Abbeyfeale centre promoting Irish Culture, Music, Arts Term
ACBN Heritage Council Arts Council
Develop a summer school for dance, drama,
music, singing and crafts Limerick County Heritage Council
Council Heritage
Develop a series or ‘learn to programmes’ in Office Community Tourism Diaspora
parallel to festivals such as Fleadh by the Fund
Failte Ireland Feale. Ireland Funds
Develop a craft hub for workshops, gallery
space and retail. Failte Ireland
(Also refer to Actions laid out under INF 11)
Promote Abbeyfeale Nature Trails Refer to Actions laid out under INF 5
Promote the Great Southern Trail as a Nature
Trail
Develop a Tourism Strategy for Set clear terms of reference for the Tourism Tourism Sub Failte Ireland Mid to Long LEADER Abbeyfeale Sub Committee as the main structure Committee Term responsible for developing the Tourism AOIFE Community Tourism Diaspora product in Abbeyfeale and for the marketing Fund of Abbeyfeale nationally and overseas. LEADER Ireland Funds Carry out a comprehensive analysis of the potential tourism initiatives recommended in Failte Ireland this plan and identify other initiatives.
Identify funding or fundraise (i.e. through contributions of local business and sponsors) to employ or contract a coordinator to develop and grow the current and future opportunities for tourism in Abbeyfeale.
64 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Tourism
Objectives Actions Responsibility External Support Time Frame Potential Funding
Develop a Tourism Strategy for Develop a clear brand and marketing strategy Abbeyfeale for Abbeyfeale that everyone accepts and supports.
Liaise with Failte Ireland and Tourism Ireland re the promotion of Abbeyfeale as a destination.
Develop an advertising campaign and ‘roadshow’ targeting the key overseas market.
Develop added value propositions for the visitors such as discount cards, package deals, grouped meal, accommodation, activity deals. (e.g. Youghal Voucher Scheme through Youghal Chamber of Tourism and Development)
A sub-group should be established and seek support through mentoring by becoming a member of AOIFE (association of Irish Festivals and Events)
65 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Enterprise
Objectives Actions Responsibility External Support Time Frame Potential Funding
Encourage people to shop local to Develop and promote an Abbeyfeale Voucher and ACBN Limerick County Short to Mid Fundraising sustain existing local businesses Loyalty Programme Council (res car Term Business Sub parking and signage) Sponsorship Develop an advertising campaign to creat Group awareness of what Abbeyfeale has to offer the passing motorist. Tidy Towns
Work closely with local business owners on improving signage and overall shop front appearance.
Advertise the car parking spaces at the public car park
Develop opportunities for business Investigate the potential to develop enterprise ACBN West Limerick Mid Term LEADER start up and enterprise creation space for the development of one or a number of Resources the following sectors: Enterprise Ireland Limerick Local Food Enterprise Office Limerick Local Enterprise Office
Craft Enterprise Ireland Social Finance
Information Technology Limerick County Ireland Funds Council Identify potential vacant premises to be utilised as Limerick County Council an Enterprise Centre for start ups and Micro Enterprises (less than 10 employees)
66 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Tidy Towns
Objectives Actions Responsibility External Support Time Frame Potential Funding
Grow and expand the Tidy Towns • Strengthen the structure of the Tidy Tidy Towns Limerick County Ongoing Limerick County Council Structure so as to continue to Towns Group by increasing membership Committee Council develop and sustain projects in the and identifying people with key skills Fundraising Community which will contribute to the overall Tidy Towns development of the Tidy Towns LEADER Structure and Plan. Sponsorship • Carry out a skills/interests audit of the volunteers and assign tasks accordingly.
• Identify possible support for maintenance work through existing or new CE schemes, Rural Social Schemes or TÚS workers.
• Identify any training supports that may be available and make the volunteers/workers aware of any training programmes.
• Develop an annual work programme with key time frames, allocation of resources and workers/volunteers and an estimate budget and potential source of finance for each action.
• Maintain a record or log of all work
completed, deferred and evaluate on an
ongoing basis the success or otherwise
of work completed.
• Develop an annual funding strategy
based on a mix of fundraising, identified
grant aid, in-kind support and
sponsorship.
67 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Tidy Towns
Objectives Actions Responsibility External Support Time Frame Potential Funding
Work in partnership with other • Put in place a communications strategy Tidy Towns organisations and schools within the town and wider community
through community notes, a dedicated
Tidy Towns website, facebook page,
text alerts for volunteers, posters
campaign around clean up days etc. Try
to minimise the use of paper based correspondence such as flyers, leaflets etc.
• Liaise with both the primary school, secondary school, and youth club committees in relation to getting young people involved in clean ups and in protecting the environment.
• The students from both schools could also take part in planting days and could possibly grow some plants for transplanting within the school or at home.
• Organise competitions within schools for poster campaigns and awareness campaigns around littering, waste management, dog litter, recycling, grow your schemes etc.
• Write to all businesses and organisations with a summary of the annual work programme and seek their support and assistance.
68 Abbeyfeale Community Enhancement Plan 2015 Strategic Theme: Tidy Towns
Objectives Actions Responsibility External Support Time Frame Potential Funding
Promote Bio-Diversity in Abbeyfeale • Identify signage options raising Tidy Towns Limerick County Short to Mid Heritage Council and surrounding countryside awareness with visitors about the Committee Council Term locations of litter bins, recycling centres Sponsorship etc. Heritage Council Fundraising • Undertake an information campaign through housing estates re waste Limerick County Council management and litter reduction.
• Undertake a Reduce Re-use Recycle Campaign within schools and with local businesses through the Tidy Towns.
• Identify key areas for interpretative signs particularly on Great Southern Trail and Town Park.
• Include interpretative signage on all
areas developed as part of the bio-
diversity plan.
• Develop a plan to preserve the identified
habitats in the area.
• Develop wildlife trails.
• Investigate potential projects under waste minimisation with the Environmental awareness officer in Limerick County Council and with possible assistance through the Green Home Programme run by An Taisce. (www.greenhome.ie )
• Ensure that no weed-killer is used to destroy weeds.
69 Abbeyfeale Community Enhancement Plan 2015
70 Abbeyfeale Community Enhancement Plan 2015