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Manual De Procedimentos Manual de Procedimentos Volume 8 – Área de Comunicação e Imagem Área de Comunicação e Imagem Volume: 8 - ACI MANUAL DE PROCEDIMENTOS Revisão n.º 01-14 Data: set.2014 Índice Princípios Gerais ................................................................................................................. 4 Abreviaturas e Acrónimos .................................................................................................... 6 Legislação Aplicável ............................................................................................................ 7 Mapa de Atualização do Documento ................................................................................... 8 Capítulo 1 – Gabinete de Comunicação e Relações Públicas ............................................. 9 Processo 1 - Marketing e Comunicação ...................................................................................... 9 Subprocesso 1.1 – Gestão da divulgação de notícias e eventos ............................................................. 9 Subprocesso 1.2 - E-mails enviados à comunidade Técnico ................................................................. 10 Subprocesso 1.3 – Gestão de pedidos inclusão de Banners no Website .............................................. 11 Subprocesso 1.4 – Plano de Meios ........................................................................................................ 11 Subprocesso 1.5. - Produção de Conteúdos .......................................................................................... 12 Processo 2 – Media .................................................................................................................. 13 Subprocesso 2.1 - Promoção e divulgação de notícias nos media ........................................................ 13 Subprocesso 2.2 - Promoção de entrevistas .......................................................................................... 14 Subprocesso 2.3 – Clipping .................................................................................................................... 14 Processo 3 – Projeto Alumni ..................................................................................................... 14 Subprocesso 3.1 – Gestão do Portal Alumni .......................................................................................... 15 Subprocesso 3.2 – Análise das estratégias de comunicação e divulgação de informação ................... 16 Subprocesso 3.3 – Atualização de conteúdos ........................................................................................ 16 Subprocesso 3.4 – Coordenação de atividades com alumni ................................................................. 17 Processo 4 – Relações Públicas ............................................................................................... 18 Subprocesso 4.1 – Organização de Eventos ......................................................................................... 18 Subprocesso 4.2 – Merchandising.......................................................................................................... 19 MAPAS DOS PROCESSOS ..................................................................................................... 20 Capítulo 2 – Núcleo de Gestão do Museu e Centro de Congressos ................................. 24 Processo 1 – Preservação de coleções e espólios .................................................................... 24 Subprocesso 1.1 – Espólios ................................................................................................................... 24 Subprocesso 1.2 – Coleções .................................................................................................................. 25 Processo 2 – Eventos no Centro de Congressos ...................................................................... 26 Subprocesso 2.1 – Marcações de eventos ............................................................................................. 26 Subprocesso 2.2 – Marcações de videoconferências ............................................................................ 28 Subprocesso 2.3 – Aprovisionamentos .................................................................................................. 28 Subprocesso 2.4 – Preparação e montagem de espaços ...................................................................... 29 Subprocesso 2.5 – Realizações ............................................................................................................. 29 Versão 01-14 Elaborado por: Maria José Ferrão Data: set.2014 Verificado: Palmira Silva Página: 2 Aprovado: CG Área de Comunicação e Imagem Volume: 8 - ACI MANUAL DE PROCEDIMENTOS Revisão n.º 01-14 Data: set.2014 Processo 3 – Contabilização de custos ..................................................................................... 30 Subprocesso 3.1 – Emissão de apuramento final de custos .................................................................. 30 Subprocesso 3.2 – Envios à Área Contabilística e arquivamento .......................................................... 30 Processo 4 – Manutenções ....................................................................................................... 30 Processo 5 – Aquisições ........................................................................................................... 31 MAPAS DOS PROCESSOS ..................................................................................................... 32 Capítulo 3 – Núcleo de Apoio ao Estudante ...................................................................... 38 Processo 1 – Matrículas e Inscrições no Técnico ...................................................................... 38 Subprocesso 1.1 – Organização dos processos e Apoio às matrículas ................................................ 38 Processo 2 – Programa de Mentorado ...................................................................................... 39 Subprocesso 2.1 – Seleção e atividades dos Mentores ......................................................................... 40 Subprocesso 2.2 – Sessão de Boas-Vindas .......................................................................................... 41 Subprocesso 2.3 – O International Café ................................................................................................. 42 Subprocesso 2.4 – Athens ...................................................................................................................... 43 Processo 3 – Divulgação ........................................................................................................... 43 Subprocesso 3.1 – Visitas às escolas .................................................................................................... 44 Subprocesso 3.2 – Visitas de estudo ao Técnico ................................................................................... 45 Processo 4 – Parcerias Culturais .............................................................................................. 46 MAPA DOS PROCESSOS ........................................................................................................ 48 Versão 01-14 Elaborado por: Maria José Ferrão Data: set.2014 Verificado: Palmira Silva Página: 3 Aprovado: CG Área de Comunicação e Imagem Volume: 8 - ACI MANUAL DE PROCEDIMENTOS Revisão n.º 01-14 Data: set.2014 Princípios Gerais A Área de Comunicação e Imagem (ACI) tem como missão promover a imagem institucional do Instituto Superior Técnico (Técnico), assegurar a sua divulgação no exterior e implementar uma política de comunicação interna, incorporando um Gabinete e dois Núcleos: 1. Gabinete de Comunicação e Relações Públicas (GCRP); 2. Núcleo de Gestão do Museu e Centro de Congressos (NGMCC); 3. Núcleo de Apoio ao Estudante (NAPE). A realização deste volume advém da necessidade de esclarecer questões relacionadas com os procedimentos a executar e regras a ter em consideração na Área de Comunicação e Imagem (ACI) e, de um modo mais lato, nos Núcleos e Gabinete que a ela pertencem, nas suas diferentes competências. Serve ainda como divulgação do trabalho efetuado ou para consulta. A Área de Comunicação e Imagem é dirigida por um coordenador de área, cargo de direção intermédia de 2.º grau, equiparado para todos os efeitos legais a Chefe de Divisão, ou por um Técnico superior, que reporta hierarquicamente ao Vice-Presidente do Conselho de Gestão, responsável pela Comunicação e Imagem do Técnico. O Gabinete de Comunicação e Relações Públicas tem por missão prestar o apoio necessário à promoção das atividades desenvolvidas no Técnico, através da criação e manutenção de canais de comunicação que facilitem a sua divulgação. O GCRP tem como objetivos gerais a promoção e divulgação da imagem do Técnico e é dirigido por um coordenador equiparado, para todos os efeitos legais, a cargo de direção intermédia de 4.º grau ou por um Técnico superior, que reporta hierarquicamente ao coordenador de área respetivo. Ao Núcleo de Gestão do Museu e Centro de Congressos compete, em termos gerais, assegurar e preservar o acervo do Técnico e promover a realização de eventos de carácter científico. Versão 01-14 Elaborado por: Maria José Ferrão Data: set.2014 Verificado: Palmira Silva Página: 4 Aprovado: CG Área de Comunicação e Imagem Volume: 8 - ACI MANUAL DE PROCEDIMENTOS Revisão n.º 01-14 Data: set.2014 O Núcleo de Apoio ao Estudante tem como objetivos apoiar e promover a integração dos estudantes no Técnico bem como divulgar o Técnico
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