American Floral Endowment Fundraising Dinner August 14, 2014 Marriott Marco Island Marco Island, FL

www.endowment.org Just the Last Decade…AFE By the Numbers

Corpus increased by $4.4 million Currently at $12.5 million

$235,636 in scholarships $105,500 in $36,000 in $423,572 (since 2006, James & Helen Paul Ecke Jr. From $ 2.9 million in Ball and when AFE Phillip Floral M.S./Ph.D. 2004 - 2014 funded in Mosmiller began $225,791 in Design Grants Fellowships scientific Intern administering educational (established (established research Scholarships scholarships) grants in 2008) in 2010)

named funds online research 40 reports scholarships awarded 24 annually 250+

Living, Memorial and Corporate 330+Tributes established Funding Generations of Progress Through Research and Scholarships Welcome & Invocation Dinner and Sponsor Recognition (Music by Seaside Strings) Introduction of the AFE Board of Trustees Endowment Update Donor Recognitions New Named Fund Recognitions Passing of Gavel Closing Remarks

The American Floral Endowment (AFE) is a nonprofit organization established to secure contributions for funding research, scholarships and educational grants relevant to floriculture and environmental horticulture, the results of which will benefit the industry and the general public.

The success of the floral industry depends on the availability of healthy, long-lasting flowers and plants. Your tax-deductible donations to AFE help make that possible.

To learn more, visit AFE’s newly designed website at www.endowment.org.

American Floral Endowment • August 2014 1 AFE Sponsors

The success of the AFE Fundrasing Dinner is due largely to sponsors who graciously lend their names and financial support. Sponsorships help AFE offset the fundraising dinner expenses, allowing more funding for research, grants and scholarships.

RECEPTION SPONSOR ENTERTAINMENT SPONSOR FLORAL DONATIONS

HOSTS

INSURANCE & EMPLOYEE BENEFITS To guide and provide

SPECIAL THANKS:

2 American Floral Endowment • August 2014 SPONSORS

PRINTING SPONSORS

WINE SPONSORS

OTHER SUPPORTERS

American Floral Endowment • August 2014 3 AFE Executive Committee/Board of Trustees/Staff

EXECUTIVE COMMITTEE

Paul Bachman Gabriel Becerra Tom Butler Ken Altman Charles Kremp Dwight Larimer Chairman Chairman-Elect Past Chairman/ Treasurer/Secretary Treasurer/ DESIGN MASTER Bachman’s, Inc. Golden Flowers Emeritus Trustee Altman Plants Secretary-Elect color tool Inc. Minneapolis, MN Miami, FL Teleflora Vista, CA Kremp Florist Boulder, CO Oklahoma City, OK Philadelphia, PA

BOARD OF TRUSTEES

Jim Daly Laura Drotleff Mike Duvall PJ Ellison Bill Fernandez Ramon Garcia Floralife, Inc. Meister Media The Home Depot Ellison’s Greenhouses, Continental Flowers, The Pete Garcia Co. Walterboro, SC Worldwide Atlanta, GA Inc. Inc. Atlanta, GA Willoughby, OH Brenham, TX Miami, FL

Kristi Huffman Eric Levy Marvin Miller, Eric Nissen Laura Shinall Randy Tagawa The John Henry Co. Hillcrest Garden, Inc. Ph.D. Sunshine State Syndicate Sales, Inc. Tagawa Greenhouses Lansing, MI Paramus, NJ Ball Horticultural Co. Carnations, Inc. Kokomo, IN Brighton, CO West Chicago, IL Hobe Sound, FL

AFE STAFF

Juan Carlos Ken Young Debi Aker Suzanna Gus De Hertogh, Gonzalez Uribe Phoenix Flower Executive Director McCloskey Ph.D. G.R. Chia S.A. Shops Manager of Research Coordinator Chia, COL Scottsdale, AZ Communications and Media

4 American Floral Endowment • August 2014 Chairman’s Message

Dear Industry Friends,

What a pleasure it has been to serve as AFE chairman over the past two years. My term as chairman comes to a close with this year’s Annual Fundraising Dinner, and I am honored to share this evening with you.

Over the past 50-plus years, AFE has funded more than $14 million in research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

The past two years have been a real growing period for AFE. With the guidance of AFE Public Relations Chairman Charles Kremp, the trustees have led the charge in increasing awareness of AFE within the industry in a fun yet unconventional way. At last year’s dinner, we unveiled AFE’s “Murder, Sex and Greed” animated awareness video. I am happy to report the video has since gone on to win multiple awards and done what we as a group set out to do – increase awareness! It pays to be willing to take risks and think outside of the box.

I know murder, sex and greed are not usually words that come to mind when you think of flowers, but AFE wanted to take a shocking approach to raising awareness about how its research supports longer lasting flowers and plants to benefit the entire industry and how its educational efforts promote hands-on experience for future leaders.

Additionally, 12 new named funds have been established since 2011, raising nearly $3 million for AFE. We will announce five of those new named funds this evening! Named funds are generous ways to show your support of the industry and leave a lasting mark for years to come. Special thanks to AFE Development Chairman Tom Butler for his exceptional dedication in helping secure these new named funds.

As you look through this program, I hope you will get an even better idea of AFE’s activities and how far-reaching your contributions are. Thank you for your continued investment in the future of the industry we love.

Sincerely,

Paul Bachman Chairman, American Floral Endowment Bachman’s, Inc. Minneapolis, MN

American Floral Endowment • August 2014 5 Donors Reaching New Giving Levels

Congratulations to the following donors receiving awards tonight!

$200,000 Club Gold Club Benefactors Club AmericanHort $50,000 to $74,999 $20,000-$24,999 Tagawa Greenhouses ProFlowers Platinum Club $100,000 to $199,999 Builders Club Patrons Club Special Recognition Manatee Fruit Company $25,000 to $49,999 $15,000 to $19,999 for 15 years of floral Chrysal Americas Pikes Peak of Texas donations: Diamond Club Continental Farms $75,000 to $99,999 Malmborg’s, Inc. Founders Club Strange’s Florist and $10,000 - $14,999 Greenhouse Fresca Farms Kremp Florist The Queen’s Flowers Tributes

Living, Memorial and Corporate Recent Memorial Tributes: Tributes are a special way of honoring individuals, families and organizations. John “Jack” B. Giles A memorial tribute honoring the late John “Jack” B. Giles of Huddart A minimum contribution of Floral Company in Salt Lake City has been established within AFE by his $1,000 is required to establish family. A true believer that flowers help people feel beauty, happiness a tribute, and additional and healing, Mr. Giles passed away Feb. 19 at age 84. He got an early contributions to a tribute start in the floral industry by helping his father at Huddart Floral can be made in any amount Company, eventually joining him full time after retiring as captain at any time. The family or in the Air Force. He went on to purchase the company and become organization is always notified prominent in the industry, serving as SAF convention chairman in 1977 of contributions. and as American Academy of Floriculture (AAF) chairman in 1981-1982. He also served on the FTD Membership Committee and the FTD President’s Council on Government and Industry Affairs, and his A complete list of tributes exceptional achievement in the industry earned him FTD’s John A. Valentine Award. is available at www.endowment.org. Edmund “Ed” and Dorothy “Dot” Niklas Past AFE Trustee David Niklas and wife Zoe established a memorial tribute honoring David’s late parents. Mr. Niklas, former president of Clackamas Greenhouses, Inc. in Oregon, was a strong supporter of AFE through generous donations and as a host of numerous Vic and Margaret Ball and Mosmiller interns. He was president and general manager of Clackamas until 1986 and remained chairman for two decades after. He served as president of the Oregon Flower Growers Association, board member for the Northwest Florists’ Association and the Oregon Florist Association and on the SAF advisory board on western air cargo in the 1960s, with Mrs. Niklas accompanying him on many assignments.

6 American Floral Endowment • August 2014 New 2014 Named Funds

The Todd Bachman Memorial Fund The Pennock Company Fund Todd Bachman served as chairman The Pennock Company was founded in 1882 and CEO of Bachman’s before his and is the premier wholesaler serving the untimely death in 2008. Todd was a Eastern Seaboard with a full selection of cut past chairman of AFE and was very flowers, floral containers and supplies and active in many state and national specialty items. Today, the Pennock Company industry organizations. Those who continues to grow, with more than 200 knew him will always remember associates in eight locations. Pennock sells what a great communicator he was exclusively to retail florists and outlets and and his outstanding leadership and has been a proud supporter of AFE since the devotion to work and family. His mid-1970s. wife and daughters are honored to carry on his legacy. The Todd Bachman Memorial Fund will The Tom Butler Family Fund underwrite AFE’s quarterly print and electronic Bulletin. Teleflora Chairman Tom Butler began his distinguished career in The Del Demaree Family Fund the industry more than 44 years ago. Delmar “Del” Demaree has an unsurpassed commitment to After holding multiple prestigious the floral industry and to the positions, he joined American Floral Endowment, where he served Services (AFS) as President and CEO as chairman in the early 1990s. and in 2000 led their merger with As chairman of Syndicate Sales, Teleflora, creating the world’s largest Inc., Del has earned the utmost flowers-by-wire company. Tom is a respect of his peers and colleagues past chairman of AFE and continues throughout more than 60 years his dedication by currently serving in the industry. Del has led many as AFE development chairman and emeritus trustee. He was industry organizations over the inducted into the SAF Hall of Fame in 2012 in recognition of his years, notably as SAF president and outstanding contributions to advancing floriculture in America. as treasurer for the Wholesale Florist & Florist Supplier Association (WF&FSA). Further, he received the The Peter Ullrich/Esmeralda Farms Fund American Institute of Floral Designers (AIFD) Award of Merit for his Born in Germany in 1942, Peter support and promotion of AIFD’s educational goals and also the Ullrich moved to the U.S. in 1962 Leland T. Kintzele Distinguished Service Award from WF&FSA. The and is chairman of Esmeralda Farms. Demaree Family has been a generous AFE supporter for decades He was one of the first growers to and continues their involvement today. establish a presence in Latin America and foresaw the possibilities of its favorable climate for growing flowers. Esmeralda Farms is a market leader Establishing a named fund is a great in the floral industry, committed to way to show your support and leave breeding, growing and distributing the highest quality fresh cut flowers. a lasting tribute to the floral industry for years Based in Miami, Esmeralda is to come. AFE is grateful to all those who have dedicated to the sales, marketing and created funds through the Endowment. If you distribution of flowers and only sells are interested in creating a new named fund, flowers grown by its own operated farms in Colombia, Ecuador please contact AFE at (703) 838-5211. and Peru. Peter Ullrich and Esmeralda Farms have been proud AFE supporters since 2000.

American Floral Endowment • August 2014 7 Previously Established Undesignated Named Funds

Teleflora Fund, $1 Million (2012) Teleflora owners Stewart and Lynda Resnick established AFE’s largest undesignated named fund to provide assistance for the industry’s most critical needs. Teleflora is the world’s largest privately held floral wire service company.

FTD Fund, $450,000 (2013) FTD, in Downers Grove, Ill., supports their floral network through an innovative spirit, comprehensive education and a commitment to raising the awareness of giving flowers. For more than 100 years, FTD has stood for trust, quality, creativity and worldwide floral delivery.

The Ecke Family Fund, $275,000 (2013) Since 1976, the Ecke family has made countless and lasting contributions to AFE and the floral industry. The Ecke name is synonymous with the modern day poinsettia, as three generations of Ecke’s developed and promoted poinsettias worldwide.

Herman and LaDonna Meinders Fund, $250,000 (2011) Herman and LaDonna Meinders established AFE’s first undesignated named fund. An industry icon and past AFE Trustee, Herman founded American Floral Services, Inc., which grew to one of the world’s largest floral wire services.

Mellano & Company Fund, $100,000 (2013) Mellano & Company, headquartered at the LA Flower Market since 1925, is a leading cut flower grower, shipper and wholesaler. Now in its third generation, Mellano & Company is still plowing ahead in floriculture.

Olive Hill Greenhouses Fund, $75,000 (2013) Olive Hill Greenhouses in Fallbrook, Calif., has grown into one of the largest interior plant producers in the state since Tony and Sue Godfrey opened it in 1973. Olive Hill sets quality standards high and has the support of excellent customers who appreciate their quality plants and fantastic employees.

Sunlet Nursery, Inc. Fund, $25,000 (2013) John and Janet Kister established Sunlet Nursery, Inc. in 1985 on the premise of offering more unusual flowering plants than were typically available. Sunlet Nursery currently supplies independent garden centers, wholesale florists and supermarkets across the U.S. with an eclectic mix of flowering and foliage plants.

More information about these funds can be found at www.endowment.org

8 American Floral Endowment • August 2014 Raising Awareness with “Murder, Sex and Greed” Video

It is no secret that flowers and plants make Murder, sex and greed describe solutions people happy. However, AFE and the many AFE-funded research has unearthed, from ways it benefits the entire floral industry eliminating pests and diseases to solving “Murder, Sex and Greed” are secrets that need to be discovered breeding and genetic issues. The video is is the proud winner of a 2014 by more retailers, wholesalers, growers, intended to be shared digitally member- American Advertising Award from importers and allied organizations. The to-member to increase awareness and the DC Ad Club and a Gold Circle Board of Trustees decided to take a contributions, which can be made online Award from the American Society of surprising approach to raising awareness at www.endowment.org/donate. Association Executives (ASAE). to get noticed. For more than 50 years, the Endowment’s AFE’s custom animated short video work has benefited everyone. The hope spotlights how AFE-funded research is that the video effectively reinforces all supports healthier and longer lasting the good that has been accomplished flowers and plants. thanks to the current donor base, as well as introduces a new generation of supporters The award-winning video, accessible at to AFE. www.endowment.org/awareness or by scanning the QR code on this page with your smartphone, is the primary communications vehicle for carrying this message.

American Floral Endowment • August 2014 9 AFE Research Funding - Benefiting the Entire Industry

Who benefits from a strong floral industry? The answer is simple: everyone! 2014-2015 Funded Research: $253,000

Production and post-harvest scientific research projects provide Plant Breeding and Genetic Engineering essential knowledge for a growing and dynamic floricultural ■ Gene Mining in Impatiens for Resistance to Infection by industry. The complex and diverse structure of the industry makes the Downy Mildew Pathogen, Plasmopara Obducens it difficult for single entities or individuals to support highly – Dr. Gul Shad Ali, Dr. Aaron Palmateer and Dr. Tamer comprehensive research programs. Kahveci, University of Florida ■ Development of Petunia with Enhanced Stress The Endowment, however, allows all industry representatives, Tolerance – Dr. Nicole Waterland, West Virginia University regardless of size, to contribute to funding continuous floriculture and horticulture research. Thus, AFE maintains strong, vibrant Disease Management floriculture and environmental horticulture industries. AFE ■ Managing Pythium Species in Floriculture Irrigation research priorities are focused on all floricultural crops – fresh cut Water – Dr. Mary Hausbeck, Michigan State University flowers, fresh cut greens, flowering potted plants, foliage plants and bedding plants. Insect Management ■ Integrated Control of Western Flower Thrips – Dr. Steven Some of the many AFE research Frank, North Carolina State University (NCSU) projects that have directly ■ Beneficial Fungal Endophytes for Effective Insect benefited you and your business: Management in Floricultural Crops – Dr. Kevin Heinz, ■ Improving cut flower Texas A&M University longevity ■ Best care and handling Post Production practices ■ New and Potent Inhibitors of Ethylene Action for ■ Pest and disease management Improving Cut Flower Longevity – Dr. Rasika Dias, The ■ Production technologies University of Texas at Arlington ■ Innovative Packaging Technologies to Enhance the Find more than 150 free research reports Quality of Fresh Cut Flowers – Dr. Thomas Gianfagna, online at www.endowment.org. Rutgers University

Gus Poesch Research Fund Production Technology/Protocols The Gus Poesch Research ■ Utilization of Ultraviolet-C (UV-C) Irradiation on Ornamental Plants for Disease Suppression, Growth Fund was established in Regulation and Extended Post-Harvest Longevity – Dr. honor of Gus Poesch, a true innovator and stimulator of research, Mark Bridgen, Cornell University an influential educator and a respected businessman. ■ Post-Shipping/Storage Solutions for Recovery and Poesch was a floriculture professor at The Ohio State University Rooting of Unrooted Cuttings – Dr. John Dole, NCSU for 11 years. The Gus Poesch Fund was created to help recruit high ■ Development and Evaluation of Various Biochars as Aggregates for Increasing Substrate pH Stability – Dr. quality floriculture graduate students and fund research projects Brian Jackson, NCSU at Ohio State.

Current projects: $27,100 ■ Online Tool for Insect Forecast and Control – Dr. Luis Cañas ■ Basic and Applied Production and Post Production Training “The first grant I ever wrote was to the Endowment. It for Future Floriculture Faculty – Dr. Michelle Jones literally set my world on fire by letting me get started ■ Floriculture Industry Roundtable of Ohio – Dr. Claudio in my career and get my foot in the door. I look at my Pasian success in the industry as being a direct result of AFE.” Mike Parrella, Ph.D., UC Davis Department of Entomology Chair and Professor

10 American Floral Endowment • August 2014 AFE Funded Scholarships

Floriculture Scholarships “The AFE scholarship I received was crucial The Endowment supports the education in supplementing my financial needs. During and fostering of students entering the the pursuit of my degree in horticulture, I floriculture and horticulture industries by often didn’t know how I was going to make it providing scholarships and educational through the next semester financially. Thanks opportunities. to organizations like AFE, much of the stress of college finances was relieved.” AFE annually awards more than 20 Richard Cadwalader, Sandhills Community College scholarships ranging from $500 to $10,000, 2013 Vocational (Bettinger, Holden and Perry) this year awarding more than $50,000 in Scholarship Recipient scholarship funding.

Paul Ecke Jr. M.S./Ph.D. The scholarship honors the late Paul Ecke Jr. AFE Scholarships of Encinitas, Calif., who made indispensable Scholarship American Florists’ Exchange Scholarship contributions to the advancement of the Julio and Sarah Armellini Scholarship global floriculture industry. Among his many interests was concern for the future Ball Horticultural Company Scholarship of floriculture, as influenced by innovative Harold Bettinger Scholarship research and educational programs. BioWorks IPM/Sustainable Practices He recognized that creative scientists Scholarship and educators are required to lead the James Bridenbaugh Memorial floral industry in the 21st century and Scholarship beyond. Thus, the primary objective of John Carew Memorial Scholarship the scholarship is to assist in funding the Carlson-Johnson Scholarship for education of graduate students (M.S. or Nontraditional Students Ph.D.) who will become leading floricultural Earl Dedman Memorial Scholarship scientists and educators. Long Island Flower Growers Association Each year, one student will receive $5,000 (LIFGA) Scholarship for two consecutive years, providing they Markham-Colegrave International continue to meet requirements. However, Scholarship in 2014, two applicants were so impressive, Richard T. Meister Scholarship “This the Board of Trustees awarded two National Greenhouse Manufacturers scholarship scholarships. Association (NGMA) Scholarship motivates me Mike and Flo Novovesky Scholarship more than ever Lawrence “Bud” Ohlman Memorial to strive for Scholarship excellence in James K. Rathmell Jr. Memorial my schooling Scholarship for Horticultural Work/Study and research, Abroad in the aims Seed Companies Scholarship of ultimately John L. Tomasovic Sr. Scholarship giving back more to this industry I have become passionate about.” Edward Tuinier Memorial Scholarship Jacob and Rita Van Namen Marketing Joshua Craver Scholarship Purdue University Emma Lookabaugh Vocational (Bettinger, Holden and Perry) 2014 Ecke Scholarship Recipient North Carolina State University Scholarship 2014 Ecke Scholarship Recipient

American Floral Endowment • August 2014 11 Internships – Preparing the Next Generation of Leaders

The Vic and Margaret Ball Intern Scholarship Program In 1992, Vic and Margaret Ball made a generous donation to AFE to establish this program for students to receive critical hands-on growing experience away from home and to help establish successful future generations of horticulturalists.

Vic and Margaret Ball’s interest in student training stems from their close involvement with the DuPage Horticultural School, for which they provided leadership AFE supports opportunities focused on and direction. Having observed firsthand attracting young people to the industry, as the educational value of work-study, which well as educational endeavors to identify served as a cornerstone of that highly and solve industry needs and challenges. respected program, they established Vic and Margaret Ball This year AFE is funding more than $56,000 this internship program to help assure in internships. continuance of practical experience Internships are available for a period of AFE offers two paid internship programs opportunities. three, four or six months. encouraging students to: ■ Train at the industry’s top facilities The Mosmiller Intern ■ Develop critical skills, potentially improving employment opportunities Scholarship Program ■ Apply classroom knowledge to real and Named in honor of the Colonel and Mrs. practical situations Walter E. Mosmiller Jr., this internship is ■ Get diverse, hands-on paid experience geared toward equipping students with real experience working with leaders in floral retail, wholesale or allied trades. Internships are available for a period of 10-16 weeks.

Colonel Mosmiller, a past AFE chairman and a former retail florist in Richmond, Va., demonstrated a strong lifelong interest in professional training and encouraged young people to pursue careers in “This experience has strengthened the floral industry. The Endowment my career goals...I also think it “Before the internship, I was established this program to honor the has helped me realize my career unaware of all the intense details Mosmillers and express a meaningful goals are possible with a lot of that go into an ordinary day at a extension of their industry dedication. hard work and knowledge. My florist. I liked the fact that I learned education has only improved about so many aspects of the floral through this experience.” business. I was continuing my Joanna Kusilek education every step of the way.” University of Wisconsin-River Falls Pamela Anthony Ball internship at Bob’s Market and Brigham Young University Greenhouse Mosmiller internship at Bo-Ty Florist, Inc.

12 American Floral Endowment • August 2014 Educational Grants - Building a Stronger Floriculture Industry

The AFE Education Committee annually reviews and approves funding for educational programs to promote the industry. The majority of programs focus on attracting young people to the industry or on educational endeavors to identify and solve industry needs and challenges.

This year, AFE will fund $38,000 in educational grants, which must provide a benefit to a broad geographic area and for a broad industry constituency within the U.S. AFE is committed to the education of future leaders of the industry. James & Helen Phillip Visit www.endowment.org to learn more 2014-2015 James and Helen Phillip about educational grants, including: The James and Helen Grant Funding: ■ Floriculture InfoSearch Phillip Floral Design ■ College of Southern Nevada Engine and AFE Floriculture Scholarship Grant Library ■ Hennepin Technical College ■ Floral Plant Give Away As a Recruiting The James and Helen Phillip Scholarship ■ Joliet Junior College Tool: An Evaluation of the Impact on Fund was established to honor James and ■ Kishwaukee College Student Perception of Horticulture Helen Phillip by providing scholarship ■ Mississippi State University ■ The e-GRO (Electronic Grower assistance to people in need who are ■ The Ohio State University ATI Resources Online) Alert interested in careers in the retail sector ■ Texas A&M University ■ Many more! of the floral industry. The fund was Classi ed = 2” x 5” established by a $500,000 donation by Total: $34,000 their daughter, Lee Phillip Bell, in 2008. ONLINE NOW! The scholarship provides annual grants to institutions to distribute to students. While the majority of grants are geared toward the Great Lakes region, they are also avail- able to worthy applicants from elsewhere in the country.

Floriculture InfoSearch Engine and American Floral Endowment Library

The industry’s only free oral search engine, featuring information dating back to the early-1800s.

floricultureinfosearch.ces.ncsu.edu

American Floral Endowment • August 2014 13 Heritage Circle

AFE’s Heritage Circle is an Heritage Circle Members: honorary organization of individuals who have made Ken and Deena Altman James and Peggy Leider provisions for a planned gift Paul and Barbara Bachman Shirley and Terry Lyons to AFE through a bequest, Gabriel and Maria Becerra Robert and Charee Maddux life insurance policy, trust or Tom and Becky Butler Michael Novovesky & Family retirement plan beneficiary designation. Sten and Maryann Crissey Herman and LaDonna Meinders August and Mary Belle The Heritage Circle was De Hertogh Jim and Gwen Phillip established as a way for AFE to recognize and appreciate those who wish to make such thoughtful The Del Demaree Family J.R.* and Mary Phillip contributions that will support the future of the industry. John R. De Winter * Russell G. Phillip

Your support can provide vital assistance to AFE in our efforts to Jim and Ellen Ellison Dennis Puppel fund research and scholarships that are so critical to the industry. PJ Ellison Mel and Joey Schwanke By becoming a member of the Heritage Circle, you help fund a Brenda and Pete Garcia Jacob* and Rita Van Namen stronger Endowment for a stronger industry. Red and Katie Kennicott Charles and April Walton For more information about the AFE Heritage Circle, contact Charles and Gina Kremp Wanda M. Weder AFE at (703) 838-5211. John and Janet Kister Anonymous Dwight and Dawn Larimer *Deceased

AFE Trustees established the FMRF in 2008 to focus on funding consumer research projects to advance the floriculture industry and enhance the lives of consumers. With financial support from Asocolflores, the Flower Promotion Organization (FPO) and other industry members, the FMRF has provided more than $160,000 in funding to date.

The FMRF has funded the following studies, available for free at www.floralmarketingresearchfund.org. ■ Purchasing Barriers Tracking Study for The FMRF’s latest study on Improving Flower Use by College Non-Flower Buyers (2013) Students is underway now, and results will be posted on the FMRF ■ A Social Media Guide for Floral Retailers and website as they become available. Wholesalers (2012) ■ Consumer Preferences for Flowers as Gifts: Age, For future consumer research updates, stay connected with the FMRF on Segments, Substitutes and Perceived Risk (2010) Facebook at www.fb.com/floralmarketingresearchfund.com.

14 American Floral Endowment • August 2014 Stay Connected!

Newly Designed AFE Website

AFE has recently launched a new and improved, mobile-friendly website at www.endowment.org to serve as the hub of its activities.

The AFE website contains information on research findings, educational programs, scholarships and much more. Additionally, past AFE Bulletins, videos, annual reports and a complete list of donors are available. The site also includes an online donation option to make it easier than ever to make your tax-deductible donations.

American Floral Endowment • August 2014 15 AFE Communications

AFE Bulletin

AFE publishes a quarterly print and elec- tronic newsletter, which helps keep donors and industry members informed of projects 2014 • ISSUE TWO QUARTERLY NEWS FOR ENDOWMENT SUPPORTERS supported by AFE. If you are not receiving the electronic AFE Bulletin, please send your Solutions to Common Two Students Awarded 2014 Gerbera Concerns email to [email protected]. For satisfied floral customers, cut flowers should Paul Ecke Jr. $10,000 Scholarships have high quality and a long vase life, but bend- Not one, but two ing of the scape (stalk) is a major postharvest issue promising students that can leave flowers unmarketable and custom- have been awarded ers unsatisfied. AFE funded researchers from the a 2014 Paul Ecke University of Florida screened 14 gerbera varieties Jr. Scholarship. for scape bending, flower quality and vase life. The merit-based scholarship honors AFE Alerts the late floriculture pioneer and is awarded to M.S. or Joshua Craver Emma Lookabaugh Periodic AFE Alerts will be Ph.D. students who are on track to become exceptional researchers or educators. emailed to donors when any Joshua Craver, who will soon earn a graduate degree at Kansas State University and begin a doctoral program at Purdue University, new final research reports and Emma Lookabaugh, a doctoral student at North Carolina State University, were both awarded the $10,000 Scape bending of ‘Testarossa’ was eliminated when stems scholarship. are submitted. Help us keep were supported during hydration (left). “Generally only one Paul Ecke Jr. Scholarship Reducing Scape Bending in the Gerbera Daisy, is awarded each year, but this year AFE made you informed of where your Research Report #454 includes the following best an exception to award a scholarship to two practices to eliminate scape bending: remarkable candidates,” said Dwight Larimer, AFE Education Committee chairman and DESIGN donations are being best used n Choose varieties that are less susceptible to MASTER color tool, inc. president. “These students scape bending or that easily recover. (Most show great promise and will be strong assets to by providing us with your email susceptible varieties included Guarda, Fiction, the industry.” Pink Elegance, Primrose, Sonata, Teresa and Paul Ecke Jr. address. These final research Testarossa) continued on page 7 n Avoid storing cut gerbera and never store in reports are always available on boxes. n Unpack immediately, cut stems and place in a The AFE Bulletin is proudly sponsored by the AFE Website. freshly made hydration solution, particularly The Todd Bachman Memorial Fund. one formulated especially for gerbera. Todd Bachman served as Chairman and CEO of Bachman’s n Provide physical support to stems while hydrat- before his untimely death in 2008. Todd was a past ing. They should not touch the bottom of the chairman of the American Floral Endowment and was very active in many state and national industry organizations. container. Those who knew him will always remember what a great Find additional best practices by viewing the full communicator he was and his outstanding leadership and report online at www.endowment.org, along with devotion to work and family. His wife and daughters are 150 other free research reports. honored to carry on his legacy.

Social Media

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16 American Floral Endowment • August 2014 Friends of the Endowment

Contributions build $1 Million Club Diamond Club Bay City Flower Company, Inc. and sustain funding Asocolflores/Colombia $75,000 - 99,999 for industry research Flower Council Altman Family Bill Suyeyasu Wholesale Florist, Inc. and education. Teleflora Gertrude Bianchi BioWorks, Inc. The individual and Florafax International, Inc. $500,000 Club Blackmore Co., Inc company names Garcia Group Margaret Ball Arthur Blome Estate that follow are Olive Hill Greenhouses Lee Bell Candle Artisans, Inc. industry members Oscar G. Carlstedt Andrew L. Darbee Estate CCC Associates joining together for Company Extra Touch Florist Century Florist Supply solutions now and in Strange’s Florist, Association Greenhouse & Garden Company the future. Center Chrysal Americas $400,000 Club All individuals and organizations who have Syndicate Sales, Inc. Clackamas Greenhouse, FTD, Inc. Inc. made contributions of more than $1,000 to AFE Nancy S. Tuinier Society of American CCluband Plant & Flower as of July 1, 2014 are listed in this report, and Florists Gold Club Company a complete list of donors can be found on the $50,000 - $74,999 Continental Farms $300,000 Club AFE website. Thank you for your generosity and Sarah and Jules Armellini DESIGN MASTER color tool Ball Horticultural Company Inc. support. Armellini Express Lines, The Ecke Family Inc. Dillon Floral Corporation Contributions are cumulative and provide a practical $200,000 Club Association of Floral Earl J. Small Growers, Inc. way of building individual and organizational Importers of Florida Equiflor/Rio Roses American Floral Services, participation. Recognition plaques are presented Ball Seed Company Inc. Esmeralda Farms annually to those reaching each level beginning Berwick-Offray, Hampshire AmericanHort Fall River Florist Supply with the Founders Club. Paper and Lion Ribbon Company, Inc. Herman and LaDonna Tom and Becky Butler Meinders Floral & Nursery Times Green Glo Products Floralife, Inc. Platinum Club It’s now easier than ever to Kennicott Brothers FloraStar d Suppo ou rte $100,000 Company Pr r show your support of AFE. M. Fossum Bachman’s, Inc. & Bachman Leider Horticultural Download AFE’s “proud Families Companies, Inc. Four Farmers supporter” badges for both Albert H. Burki Foundation Meister Publishing Fred C. Gloeckner American print and online purposes Company Foundation, Inc. Delaware Valley Floral Floral Mt. Eden Floral Company Gary Gallup Endowment at www.endowment.org. Group These badges can be used DWF Wholesale Florists National PromoFlor Glass Corner Greenhouses, Council Inc. in publications, posted on websites, shared Hallmark Ole & Eleanor Nissen Joel Goldsmith on social media, etc. to show the industry you Highland Supply Gude Brothers Company stand behind AFE’s initiatives. Corporation Phillip’s Flower Shops Hortica R.J. Carbone Company Hall Affiliates, Inc. Kitayama Brothers/ Stuppy Family Foundation Henry Mast Greenhouses, Inc. Greenleaf Wholesale Sunburst Farms, Inc. Florist, Inc. Hills Floral Group Tagawa Greenhouses, Inc. Los Angeles Flower Market Ivy Acres, Inc. of the American Florists’ White’s Nursery & Jim Botsis Wholesaler’s Exchange Ltd. Greenhouses, Inc. Educational Program Manatee Fruit Company Builders Club Kamut International, Ltd. Mellano & Company $25,000 - $49,999 Knud Nielsen Company, Pennock Company A.L. Randall Co. Inc. Pete Garcia Company Allied Hort Sales, Inc. Krueger-Maddux Mabel Simmons Greenhouses Baisch & Skinner Wholesale Smithers-Oasis Company Florist Long Island Flower Growers Association The John Henry Company Ball Publishing Company Malmborg’s, Inc. Vans, Inc. Yoder Brothers, Inc. American Floral Endowment • August 2014 17 Friends of the Endowment

Builders Club Dillen Products Brand’s Nurseries, Inc. C. Raker and Sons, Inc. Jack Kaufman $25,000 - $49,999 John Henry Dudley Canadian Greenhouse C.J. Van Bourgondien, Inc. Kee Kitayama Research continued Gardens America, Inc. Conference Greenhouses Foundation Mikkelsens Incorporated Harry’s Greenhouse, Inc. Jim, Judy and John Corfield California Chrysanthemum Klepac Brothers Growers Association Greenhouses, Inc. Egon and Laina Molbak Heartland Growers Colleen Crombie Robert Dewey California Flower Market, Kremp Florist Barbara Mosmiller Irwin Greenhouses, Inc. Inc. Dosatron International, Inc. Kurt Weiss Florist, Inc. Walter Mosmiller Jr. Art & Alice Ito California Pajarosa Extra Touch Florists District Lafayette Florist & Pearlstein Family L. Piazza Wholesale Florists Will & Barb Carlson Greenhouses, Inc. Foundation 11 O + P Louisiana Lehrer’s Flowers, Inc. Coast Nurseries, Inc. Lubbock Wholesale Florist, JR and Mary Phillip Fischer USA Linda Vista S. A. Everett Conklin Inc. Pittsburgh Cut Flower Fred C. Gloeckner & Mainland Nursery, Inc. M. Adler’s Son, Inc. Company Company, Inc. Conroy Wholesale Florist Mayesh Wholesale Florist, William Maas Presbyterian Foundation Gallup & Stribling Orchids, Creative Distributors, Inc. Inc. Inc. Mast Greenhouses-Illinois Redbook Florist Services Cuthbert Greenhouses Molbak’s, LLC Gelco Internacional, SA Matsui Nursery, Inc. Royer’s Flower Shop Del Rey Plastics Corporation Northwest Florist Golden Flowers, Inc. Metrolina Greenhouses, Inc. Sakata Seed America, Inc. Association Don Flowers Florist, Inc. Gordon Boswell Flowers, Mid-American Growers Sieck Wholesale Florist ProFlowers Dos Gringos - H&L Group Inc. LLC Mischler’s Florist, Inc. Southern Floral Company Rainbow Flowers Imports, Hillcrest Garden, Inc. Inc. Dramm and Echter, Inc. Moore Paper Boxes, Inc. Sunlet Nursery, Inc. Claude Hope Reeves Floral Products, Inc. Dramm Corporation Mueller Brothers, Inc. Sunshine State Carnations, Kube-Pak Corporation Inc. Ribbon Narrow Sales, LLC East Jordan Plastics, Inc. National Floral Supply of Larry Beck Company, Inc. Maryland, Inc. Syngenta Seeds, Inc. Rockwell Farms, Inc. Maureen Ecke Layser’s Flowers, Inc. Elite Flower Services, Inc. National Greenhouse Harry Tayama Scotts Miracle-Gro Manufacturers Assoc. Lincoln Wholesale Florists Ever-Bloom, Inc. The Roy Houff Company Speedling, Inc. Co. Neal Mast & Sons Exotic Gardens The Scotts Company United Wholesale Florists, McShan Florist, Inc. Greenhouses, Inc. LLC Fairytale Foils Tomasovic Greenhouses & Michigan West Shore Neubauer’s Flowers, Inc. Nursery, Inc. Walter J. Engel, Inc. Nursery Farmers’ West Flowers & Oliver & Thompson, Inc. Bouquets Jacob & Rita Van Namen Washington Bulb Company, Ocean View Flowers Park Floral Company Inc. Fred Flipse W.F.R., Inc. Oglevee, Ltd. Paul’s Wholesale Florist Harold Wilkins, Ph.D. Floral Plant Growers, LLC Weatherford Farms & PA Floral Industry Pearlstein Family Greenhouses, Inc. Wilsey Bennett, Inc. Association Flower Trading Corporation Foundation WF&FSA Zelienople Greenhouses, Pajaro Valley Greenhouses, Flowers, Inc. Balloons Phoenix Flower Shops Inc. Inc. Frazee Flowers, Inc. Pierson Gardens, Inc. Benefactors Club Pikes Peak of Texas Fresca Farms, LC $20,000 - $24,999 Patrons Club Pinter Brothers Regency International $15,000 - $19,999 Gainan’s Floral & Pleasant View Gardens, Inc. A & W Glads, Inc. Business Corp. Greenhouses 1-800-FLOWERS Post Gardens, Inc. Albin Hagstrom & Son, Inc. Robert R. Hall, Inc. Green Point Nurseries, Inc. Bob & Betty Abrams Jack Redditt Aldershot of New Mexico, Schaefer Greenhouses, Inc. Greiling Farms, Inc. Inc. Alexander R. Masson Rojahn & Malaney Sunnyside Nurseries, Inc. David Hartley Company Paul F. & Alwina Amling Greenhouses, Inc. The Sun Valley Group, Inc. Estate American Oak Preserving Hungnong Seed America Roman J. Claprood The USA Bouquet Company Inc. Company BFG Supply Co., LLC Company, Inc. Val-Al Greenhouses, Inc. International Master Rosas Del Monte/ Bob Gilmore Company, Inc. American Takii Products Inversiones Ponte Tresa Cia Ashland Addison Florist Wanda Weder Bordine Nursery, Ltd. Ltd. Company Irene Hayes Wadley & Branch-Smith Publishing Founders Club Smythe LeMoult, Inc. Sakata Seed America, Inc. Co. Associated Cut Flower Co., Inc. $10,000 - $14,999 J. M. McConkey & Company, San Diego County Flower & Brody Company Inc. Plant Association Bartlett’s Ocean View Farm, A.L. Randall Co. Salesmen Cenflo, Inc. J. P. Freund, Inc. San Diego International Inc. Bell Nursery CFX, Inc. Jacobson Floral Supply, Inc. Floral Trade Center Bay State and Johnsons Billy Heroman’s DeJong Greenhouses, Inc. John Dramm Sales Shinoda Floral, Inc. Bill Doran Company Burnaby Lake Greenhouses Sieck - Wright Floral DeWinter’s, Inc. BloomNet, Inc. Ltd. K.W. Zellers & Sons Products, Inc.

18 American Floral Endowment • 2014 Friends of the Endowment

Sluder Floral Co. Bel-R Greenhouse, Inc. Esprit Miami, Inc. T. James Kavanagh Oregon Roses Inc. Sonny’s Texas Posies Beroske Farms & Euser’s Greenhouses, Inc. Foundation Pacific Floral Exchange, Inc. Company Greenhouses, Inc. Fairview Greenhouse, Inc. Ray Kitayama Panzer Nursery, Inc. Southern California Floral Andy Blodgett Ferris Brothers, Inc. Paul Krone Fellowship Parks Horticulture, Walt Association Fund Blumex USA, Inc. FloraCraft Corporation Disney World Southern California Flower Bodger Seeds, Ltd. Kuhn Acquistion, LLC d/b/a S. Pennock Jr. Growers, Inc. Florists’ Mutual Insurance Kuhn Flowers, Inc. Boesen the Florist Co.-Officers Penny’s Flowers Larry Teitel Lakewood Greenhouses, Bogie Lake Greenhouse, Florists’ Review Enterprises, Inc. Peoria Gardens, Inc. Tennessee Florist Supply, Inc. Inc. Inc. Landmark Plastic Corp. Perishables Research Bouldin & Lawson Foco, Inc. Organization The Queens Flowers Lansing Florists Exchange Frederick Brown Four Star Greenhouse Peterson Brothers Corporation Lederer Greenhouses, Inc. California Assn. of Flower From You Flowers, LLC Ronald and Barbara Pierre The YardenCare Company Victor Levy Grower & Shippers FTD District 14 G Plainview Growers Twin City Florist Supply, Living Plant Growers Inc. California Cut Flower FTD District 15-A - Seattle Plant Marvel Laboratories Commission Association Twyford Plant Laboratories, FTD District 2-A&B, Longfellow Greenhouse Platz Flowers & Supply, Inc. Inc. California Flower Shippers Nielsens’ Flw. Inc. Longview Fibre Co. Possum Run Greenhouses, U.S. Floral Corporation Calvert Wholesale Florists, G. A. Berlin, Inc. Inc. Inc. Lynchburg Wholesale Wadsworth Control G. R. Kirk Company Floral Corp. Premium Flowers Corp. Systems, Inc. Elaine Carbone George W Radebaugh & Maday’s Wholesale Pyramid Flowers, Inc. Jerome Wagner Carolina Nurseries Sons Greenhouses, Inc. Rhyne Floral Supply Carson & Gebel Ribbon Co. Milton M Weiss Glad-A-Way Gardens Master Tag Manufacturing Catoctin Mountain Welby Gardens Company, Golden State Bulb Growers McIntire Florist Riverdale Farms, Inc. Inc. Growers Grande Greenhouse, Inc. Mears Floral Products, Inc. Robert Mann Packaging, William Willbrandt Celebrity, Inc. Inc. Green Leaf Enterprises, Inc. Micandy Garden Cherry Creek Systems, Inc. Robert Saunders & Protectors Club Greight Marketing Greenhouse Chicago Florist Supply Concepts Company $5,000 - $9,999 Company Cloy Miller Groen Rose Company, Inc. Roman J. Claprood of A-Roo Company Conner Park Florist, Inc. Marvin Miller, Ph.D. Florida Growers Wholesale Florist AA Importing, Inc. Conroy’s, Inc. Mount Clemens Rose Ronald Jones Ferneries Growing Systems, Inc. Gardens Accent Decor Continental Floral Greens Royer’s Flower Shop Grupo Visaflor Multiflora / Vistaflora Agriflora Group Continental Flowers, Inc. Corporation San Diego Flowers by H.J. Benken Florist & Aldershot of New Mexico, Coley Craig Bachman Imports Greenhouses, Inc. Mutual Cut Flower, Ltd. Inc. San Francisco Flower Mart Sten Crissey Henry J. Seagroatt N.C Bulb Growers Aldik Artificial Flower Co. Kathleen Curtice Company, Inc. Association Seagroatt Riccardi, Ltd. American Carnation D.S. Cole Growers Donald Hook Nature’s Flowers Shady Hill Gardens Society D’Arcy Masius Benton & Hudson and Associates, Albert Neill Harry Sharp American Clay Works & Bowles, Inc. Inc. South Central Growers, Inc. Supply Co. Nelson & Holmberg Daehnfeldt, Inc. James and Iva T. Irwin Sparks Florist, Inc. American Foam Newton Greenhouse, Inc. Technologies, Inc. Delbert Smith, Inc. Iwasaki Bros., Inc. Nordlie, Inc. Spectrum Investment Company Amlings Flowerland Dominion Growers, Inc. J.B. Parks Wholesale Florist, Norfolk Wholesale Floral Inc. Stimming Flowers Amlings of California, Inc. Duamex L.L.C. Corp. J.R. Johnson Supply, Inc. Summit Plastics Company Amy’s Orchids Dunlap, Codding & Rogers Bob Norton P.C. Karl Jens Suncoast Greenhouses, B & L Greenhouse LLC Novartis Seed Company Eason Horticultural Jim Akin, Inc. Inc. Badger Wholesale Florists, Nyren Brothers of Resources, Inc. James Sykora Inc. Robert Johnson Connecticut Elmhurst Flower Growers, The Claprood Companies Richard Barrett Jones the Florist, Inc. Oglesby Plant Inc. Laboratories, Inc. The Elite Flower Company Bartz-Viviano Flowers K Drive Greenhouse Elmira Floral Products, Inc. Company Ohlman Farm & The Hiawatha Corp. Battlefield Farms Greenhouse Elzinga & Hoeksema Kalamazoo Valley Plant Timbuk Farms, Inc. Behnke Nurseries Greenhouse Growers Co-op Olson’s Greenhouses, Inc. Company Delores Todd Esbenshades’ Greenhouses Karthauser & Sons, Inc. Oregon Flowers, Inc.

American Floral Endowment • 2014 19 Friends of the Endowment

Protectors Club Al’s Garden Center Colonial Village Flowers Flowerbuyer.Com Hortus Group $5,000 - $9,999 Allied Florists Assn. of Continental Farms LLC Flowers by Dick & Son, Inc. Huddart Floral continued Baltimore Corso’s Flower & Garden Flowers by George, Inc. IF Supply Company, Inc. Toni’s Flowers & Gifts Allied Florists Assn. Of Center Frank Adams Wholesale Inglis Florists Illinois Hero Tsukushi Crofton Grower Services, Florist Inland Wholesale Flowers, Ameri-Cal Floral Ltd. Tulsa Greenhouse, Inc. Franklin China Co., Inc. Inc. American Floral Art School D & R Plants U.S. Flowers Franklin County Floral International Floral American Nurseryman Dakota Plastics Company Services Distributors Uniflora Overseas Florida, Inc. Amling Brothers / Newport Darby Greenhouses & Fred C. Gloeckner & J.P. Bartlett Co. Inc. Wholesale Floral, Inc. Farms, Inc. Company, Inc. United Floral Exchange, J.R. Johnson Supply Inc. Andy Mast Greenhouses, David L Jones Wholesale, Frey’s Greenhouse Company Inc. Ltd. US Flowers, Inc. FTD District 3-G Jacques Flower Shop, Inc. Aquatrols Corp Day One Fresh, LLC USA Floral Products FTD District 9-D Jiffy / Preforma Ball Tagawa Growers Jack de Vroomen Valent U.S.A. Corporation FTD District 10-A Jim Durio Florist, Inc. Barco Sons, Inc. DeLoache, Inc. Valley View Farms FTD District 15-I Joe Koida Florist BASF DeSantis Florist Jack & Carolynn Van G & E Greenhouses, Inc. Johnston Investments Namen Baucom’s Nursery Dickerson’s Greenhouse Gassafy Wholesale Florist, Joseph H. Hill Company Company John Van Wingerden Didier Greenhouses, Inc. Inc. Keeline-Wilcox Nurseries, Bayport Flower Houses, Van Wingerden Do Right Plant Growers Jim and Donna Gaunt Inc. Inc. Greenhouse Company Dole Fresh Flowers General Reinsurance Keller Pottery Co. Bedding Plants Veldkamp’s Flowers & Gifts, International John Dole, Ph.D. Geo. W. Radebaugh & Sons Ken’s Greenhouses, Inc. Inc. Benson’s Farm Dreisbach Wholesale George Thomas Floral Kendal Floral Supply Vosters Nurseries, Inc. Florist Berens Flower Gardens Giftwares Company, Inc. Kiyota Greenhouses W.A. Zappettini Group, Inc. Egan’s Gardens, Inc. Berthold-Grigsby of Carl Gortzig Klooster Greenhouse, Inc. Wagner Greenhouses, Inc. Kentucky, Inc. Eighteen Karat Greenhouse & Truck Klupengers Nursery, LLC Charles and April Walton International Product Gardener Bob’s Market & Sourcing, Inc. Knox Nursery, Inc. WeHoP Greenhouses Griffin Greenhouse and Elaine’s Flower Shoppe Koehler & Dramm, Inc. Wenke Greenhouses Bonnett Wholesale Florist, Nursery Supplies Elliott & Williams Roses James W. Kussow Otto Wentland Inc. Grolink, Inc. Jim And Ellen Ellison L. Ginsberg, Inc. Western Michigan Brehob Nursery, Inc. Gunther’s Greenhouse Greenhouse Association Bright’s Florist Supply, Inc. Elzerman’s Greenhouse Lakeland Florist Supply, H.L. Stansell Trucking Inc. Westview Greenhouses Broussard La Foliage Engwall Florist & Company Greenhouses, Inc. Langohr’s Flowerland Olin Wetzel Greenhouse Halifax Floral Company Erie Cut Flower & Supply Dwight Larimer William F. Kasting Buchbinder Hans Rosacker Stems and Co., Inc. Company, Inc. Buckingham Florist, Inc. Vines Philip Lavalle Falcon Farms World Commerce Online Burdette Coward & Hardin’s Wholesale Florist, Lee Wholesale Floral Flint Florist Exchange Inc. G. Ramsey Yoder Company, Inc. Leider’s Garden Greenery Floral Finance Business Hawaiian Heart, Inc. Georgia Yoder California Florida Plant Lemac Nurseries Company Services Heap Greenhouses, Inc. Renato Zappettini Norma Lineberger Callaham Wholesale Floral Greens International Heeney Company, Inc. Zeidler Floral Company, Lion Ribbon Co. Florists, Inc. Floral Resources / Hawaii, Inc. Heinz Bros. Greenhouses Lomey Manufacturing Canton Wholesale Floral, Inc. Zieger & Sons, Inc. Henry C Alders Wholesale Corp. Inc. Floranova Florist, Inc. Louisiana Wholesale Florist Cavicchio Greenhouse Florascope Guardians Club Henry F. Michell Company Lovell Farms, Inc. Center Greenhouse, Inc. Communications $2,500 - $4,999 Herman J. Heyl Florist, Inc. Ludvig Svensson, Inc. CF Greenhouses Florence Zuegel A Gude Sons Company Hill’s Imports Ludy Greenhouse Mfg. Chicago Flower Exchange, Florensis Deutschland A. B. Price, Inc. Corp. Inc. GmbH Holland America Bulb A.D. Mohr Greenhouses, Farm, Inc. Lynn Lary McLean, LLC Roman Claprood Florimex,Inc. New York Inc. Holland Flower Express M. J. Malloy Company Claymore C. Sieck, Inc. Florist Magazine Acme Engineering & Hood’s Gardens, Inc. Malborg’s Greenhouse Manufacturing Corp. CCluband Floral Flower Mart, Inc. Howard Hook Flower Transfer Master Flowers, Inc.

20 American Floral Endowment • 2014 Friends of the Endowment

McConkey Company Barbara Puppel Tennessee Wholesale Vanguards Club Bailey Nurseries, Inc. MEI Reed’s Flowers Florists, Inc. $1,000 - $2,499 Baldwin Wholesale Florist, Richard T. Meister Regional Farms, Inc. The Garden Factory, Inc. A to Z Wholesale Floral Inc. Supply Meldrum Manufacturing & Riverview Flower Farm, Inc. The Green Thumb, Inc. John Balistreri A. Caggiano, Inc. Engineering Robert J. Bennett The Haeger Foundation Ballard Blossom, Inc. Memorial Florist and Wholesale Florist, Inc. The Ivy Basket Florist A. Cavallaro & Son, Inc. Bark & Garden Center Greenhouse Roman J. Claprood of West The Minneapolis A. Dykstra Florist Steven and Sarah Bartfield Michigan Floral Virginia Foundation A. G. Beiser Wholesale Barton’s Greenhouse & Association Ron Clesen’s Ornamental The Smith Floral Company Floral Co. Nursery Michigan Peat Plants, Inc. Thompson Rose Sales, Inc. A. Nagamine Nursery, Inc. Bay State Farm Direct Miller’s Wholesale Florist, Ross Marketing Co. Tipton & Hurst, Inc. Action International Flowers Inc. Rough Brothers, Inc. Tom Johnson Investment Adelaide’s Flowers & Gifts Beall’s Roses Milton Adler Company Ruth Messmer-Florist, Inc. Management Ades and Gish Nurseries Beaverton Florists Grace Moore S & S Wholesale Florist Turkey Creek Farms, Inc. Agrexco (USA) Ltd. Bel-Air Flower Growers & Moore Greens, Inc. Shippers, Inc. S Austin S. Edgar Floral, Inc. Ulery Greenhouse Ah Sam Floral Company Mountain View Company Bennett’s Greenhouses, Saito Nurseries, Inc. Ahern’s, Inc. Greenhouse Underhill Ferneries Inc. San Francisco Flower Airborne Express Nanz & Kraft Florist Growers Association Uniflor Glenna Benton Al-Par Peat Co. Terril and Cathy Nell Betty Sapp Union Bank of California Berkley Florist Supply Albert J Lauer, Inc. Company, Inc. New Century Satake Nursery, Inc. United Flowers by Wire Transportation Canada All Seasons Flowers LLC Berns Greenhouse & Schaaf’s, Inc. Garden Center, Inc. Ninomiya Nursery Vacuum Orna-Metal, Inc. Allburn Florists Company Schmidt Bros, Inc. Berry Hill Farms, Inc. Valley Floral Company, Inc. Allcities Allstates Flowers- Norfolk Florist Schmidt’s Flowers By-Phone Newt Beugen Van Bloem, Inc. North Central Florists Assn. Schroeder’s Flowers, Inc. Alpine Floral, Inc. Biaggi’s Evergreen Schwartz’s Greenhouse, Van Dyk Brothers Company Northwest Wholesale Wholesale Florists Amato’s Wholesale Florist Florist, Inc. Inc. Bill Moore & Company, Inc. John Van Hanford Jr. America’s Florist NPI Scott’s Gladiolas Farms, Inc. Bill’s Montclaire Floral Vaughan, Inc. American Horticultural OHP, Inc. Shoch’s Wholesale Florist Society Billings Floral Victor the Florist, Inc. Pagter Innovations, Inc. Leona Short Americana Floral Blackwell Nurseries, Inc. W. H. Milikowski, Inc. Pan American Seed Sieck Floral Products, Inc. Distributor, Inc. Blanton’s Flowers, Inc. Alice Walker Company Sieck Wholesale Florist Of Americas Flower Dist., Inc. Bloom-Rite Flowers, Inc. New York Virginia Walter Paradise Candles, Inc. Amling Brothers Blue Pacific Wholesale Pell Greenhouses Sieck Wholesale Florist, Inc. Wallitsch Nursery, Inc. Anchor Hocking Florist Samuel Pennock III Silver Lerner Schwartz & Waterdale, Inc. Anchor Wholesale Flowers, Blue Sky Flower Farms, Inc. Fertel Pennsylvania Florist Assn. Weidner’s Gardens, Inc. Inc. Bluebird Nursery, Inc. Slingerland’s, Inc. Research & Ed Fund WF&FSA Annandale Florist, Inc. Bo-Ty Florist, Inc. Sole Farms Peoples Florist Whitmire Micro-Gen Apex-Neidinger, Inc. Bonnie Brae Flowers Perkins Flowers, Inc. Southern Retail Florist Research Sam Applebaum Assn., Inc. Bordine Nursery, Ltd. S. Peterson Wilhide’s Flowers, Inc. Appleway Florist & Southern Steel & Wire, Inc. Bostdorff Greenhouse Phoebe Floral Shop WoJo’s Greenhouses Greenhouse Acres Speedling, Inc. Pikes Peak Greenhouse Woodburn Nursery & Argus Controls Systems, Boulevard Florist Speight Associates Ltd. Azaleas, Inc. Ltd. Plant Island Greenhouses, Wholesale Market Inc. Sen Speroff Woodinville Garden Club Aromas Nursery, Inc. Boven’s Quality Plants Plants, Inc. Stadium Flowers, Inc. World Flowers, Inc. Assoc Florida Gladiolus Monica Bramblett Growers, Inc. Pleasant Valley Flowers, Sunnyvale Plants X.S. Smith, Inc. Briarwood Florist Atlantic Nurseries, Inc. Inc. Swiss Army Brands, Ltd. XL Group, Inc. Broadway Florist Avenue J Florist Pletschers Greenhouse, Tayama Wholesale Florists York Flowers, Inc. Brower Greenhouses Inc. B & B Greenhouses Temkin International Z. D. Blackistone/Trust Brown Wholesale Floral Powell Plant Farms, Inc. B & C Greenhouses Tennessee Florist Supply, Zywicki’s Greenhouse Company Proven Winners North Inc. B & H Flowers, Inc. Bruce Wheeler Marketing America LLC

American Floral Endowment • 2014 21 Friends of the Endowment

Vanguards Club Coy Kendall Flowers, Inc. Thomas Dudley Flora-Dec Sales, Inc. FTD District 7 I $1,000 - $2,499 Crestline Flower Shop Durban’s Greenhouses, Inc. Flora-Trop FTD District 7-D continued Crowley Brothers, Inc. Earthco, Inc. Florabundance, Inc. FTD District 8-K Buffalo Import Company Crown Floral Shop East Coast Bulb Company, Floral & Hardy dba The G. C. Chastain Co., Inc. Bundi Gardens, Inc Crown Research & Inc. Farm Bridge, Inc. G. R. Brown Company, Inc. Buning The Florist Chemical Eastern Floral and Gift Floral Acres, Inc. G. S. Grimes Seeds Shop Butterfly Garden-Lynn Ann Curtis Richardson, Inc. Floral Ave. Greenhouse G.M. Floral Company Flowers & Gifts Echter’s Greenhouses, Inc. Company Cut Flower Exchange of Galleria Farms, LLC BVM Florist Pennsylvania Ed Lenz Enterprises, Inc. Floral Supply Syndicate Garden City Floral C. J. Baker Wholesale D & L Grower Supplies, Inc. Ed Pawlak & Sons Florist, Floral Works, Inc. Gardensville Greenhouses Florists, Inc. Dahlstrom & Watt Bulb Inc. Floralies Marketing, Inc. GEMS Group, Inc. California Cut Flower Farms, Inc. Edgewood Greenhouses Floralware Display Commission Daisy Hill Greenhouses, Edward’s Florist Supply, Products, Inc. Geneva Flower Farm California Flower Farms, Inc. Inc. Florida Fern Growers Assn. Geo E. Fern Company Inc. Daisy’s Market Place Edwards Florist, Inc. Florida State Florists’ Assn. George Didden California Protea Dan & Jerry’s Greenhouse Edwards Greenhouse, Inc. Greenhouses Management Florimax, Inc. Dandelions Flowers & Gifts Eldorado Trading Corp. George’s Florist California State Floral Flower Cart LLC Georgia State Floral Dist. Association Elliott Rose Company Flower Farm, Inc. Danziger Flower Farm Gerald Stevens Christopher and Diane Ellis Floral Company, Inc. Flower Pak, Inc. Calkins Davidson-Uphoff, Inc. Elsberry Greenhouse, Inc. Germantown Flower Promotion Greenhouses, Inc. Campbell Road Nursery, Gus De Hertogh, Ph.D. Emil Yedowitz Sons, Inc. Organization Inc. Ghilarducci’s Florists, Inc. Dean’s Designs, Inc. Greenhouses Flower Shop Network, Inc. Carey’s Flowers, Inc. Barbara Gilbert Dean’s Greenhouse Emma’s Flowers & Gifts Flowers By Esther Carithers Flower Shop / Gilbertie’s Herb Gardens Delaware County Endres Floral Company Flowers by Ramon Flower Holdings LLC Wholesale Florist Gish’s Pacific Flowers, Inc. Engledow Group Flowers by Sandy, Inc. Carlton Rose Nurseries deMonye Greenhouses Golden Field Greenhouse Ensign Wholesale Florist, Flowers by Tommy Luke Cathy Cowgill Flowers, Inc. Deneweth’s Greenhouses Inc. Golden West Greenhouse & Strawberries Flowers First, Inc. Cedar Rapids Greenhouses Eric Johnson, Inc. Joan Gordon Bradley Deprez Flowers International, Inc. Central Iowa Wholesale Ernst Benary of America, Gordon’s Greenhouse, Inc. Floral, Inc. Robert Deprez Inc. Flowers, Inc. Wholesale of Bear Valley Charles Barr Company Diane Deprez-Harmon Erwin Mojonnier Focus Greenhouse Graf Growers Enterprises Management, Inc. Charlotte Florist Supply Design of the Times Robert Graham Company, Inc. Eufloria Flowers Four Seasons Greenhouse Designer Dispatch & Nursery Gramercy Park Florist Chipola Nurseries, Inc. Everflora Chicago, Inc. DeVor Nurseries, Inc. Foxpoint Plant Growers Grassmid Greenhouse City Scents, Ltd. Everflora, Inc. Dey Bros. Greenhouses, Frampton’s Greenhouses Great Lakes Greenhouse Clearview Horticultural Inc. Express Seed Company Products Fred C. Gloeckner & Green Circle Growers, Inc. Dick & Don’s Greenhouse, Extra Touch - Virginia Company, Inc. Clyde Smith & Sons Inc. District 6 H&I Green Mountain Florist Fred C. Gloeckner & Supply, Inc. Collins Flowers, Inc. Dick Adgate Florist F. Clesen & Sons, Inc. Company, Inc. Green Thumb Floral Colony Florist Dick Miller Florist Fenton Art Glass Co. Frank and Bess Greenhouse Grower Colorado Nursery & Diefenbacher Greenhouses Field of Flowers Fredenhagen Magazine Greenhouse Association Dill’s Greenhouse Figone Nursery Frederickson Greenhouse Greenstone Farm Credit Colorado Springs Dix Greenhouse, Inc. Fiksdal’s Flowers Frericks Gardens Services Wholesale Florist, Inc. Dixie Green, Inc. Fine Farms Freytag’s Northwest Florist Greenstreet Growers, Inc. Columbia Greenhouse Co., Inc. Doherty Flowers Fischer and Page, Ltd. Friesell Ranches Greenwood Greenhouses Computer Solutions, Inc. Dole Fresh Flower Fisher Florist, Inc. FTD District 1 L Greenwood Nursery Conklyn’s, Inc. Don Hahlbeck Greenhouse Flambeau Products FTD District 1-G&H Gregoire’s Flowers Corporation Cottage Gardens Nursery, Donna’s Designs, Inc. FTD District 5-A&B Drew Gruenburg Inc. Dos Pueblos Orchid Fleming Wholesale, Inc. FTD District 5-C Gulley Greenhouse Country Florist of Waldorf, Company Flora Fresh International FTD District 6-E JoLynn Gustin Inc. Hulda Dramm Flora Fresh, Inc. FTD District 6-F&G H. Nakano & Sons

22 American Floral Endowment • 2014 Friends of the Endowment

H.M. Buckley & Sons, Inc. Illinois Bronze Paint Co. Kono & Sons, Inc. Matzke Florists Obra Verde Growers H.R. Mueller Florist Ironwood Evergreens, Inc. Krismer’s Northgate Mazzoni Farms, Inc. Oelschig Nursery, Inc. Halls Flower Shop Alice and Jim Ito Greenhouses McArdle Florist & Garden Oelschig’s Wholesale Hamilton Farms Ivex Floral & Nursery Kruse Grimm Florist, Inc. Center Nursery Handy Floral Products J & L Plants, Inc. Kunz Floral McCallum Wholesale Floral OHP Service Hanford’s, Inc. Wholesale J-M Trading Corporation Frank Kuwahara Oklahoma Flower Market McHutchison Horticultural Wilja Happé J. H. Thompson, Inc. Kwantlen University Oklahoma State Florist’s College Distributors Assn. Harris’ Farms J. Mollema & Son, Inc. La Crosse Floral Company, McNamara - Broadripple Oku, Inc. Harrison Wholesale Floral, J. W. Dudley Sons Inc. Florist Inc. Company Oliver Flower Shop & La Salle Wholesale Florist, Judy Mears Greenhouses Harry H. Fukutome Jackson Florist, Inc. Inc. Measured Marketing Nursery, Inc. Orchid Isle Nursery Jacksonville Wholesale Diane Lagerstedt Meskers’ Harry Miller Flowers Floral Company Orie VanWingerden & Sons Lala Imports, Inc. Alice Metcalf Greenhouses Hartman’s Towne & Jacobsens Flowers Lamborn Floral Company Michell’s Stephen Otte Country Greenhouse, Inc. Jade Systems Lanman Flower Shop, Inc. Michigan Peat Otto Keil Florist Harts Nursery of Jefferson, James Saunoris & Sons, Inc. Inc. Roy & Darlyne Larson Mid Island Floral Supply, Pacific Coast Evergreens Javo USA, Inc. Harvey O Preuss Florists Latif Farms Ltd. Pacific Flower Shippers, Jeff Creque Farms, Inc. Hastings, Inc. M. James Leider Middle Atlantic Florists Inc. Jessup Transportation, Inc. Assn. Hauge’s Flower Store, Inc. Len Busch Roses, Inc. Pacific Plant Farm, Inc. Jetram Sales, Inc. Midwest Horticulture Palisade Greenhouse, Inc. Hausermann Orchids Leo Berbee Bulb Company Supply Company Jiffy Products of America Palm Ranch Hawkins Greenhouses Liberty Blooms Milmont Greenhouses, Inc. Joe’s Market Basket LLC Panacea Products Hayman & Lindenberg, Inc. John Liesveld Minneapolis Floral John Gernaat & Son, Inc. Corporation Hehn’s Greenhouses, Inc Lievens Bros. Farm, Inc. Company John S. Swift Charitable Parmenter & Blooms Florist Henry J Kaufman & Assoc., Linder’s Greenhouse, Inc. Minshall The Florist, Inc. Trust Michael Parrella, Ph.D. Inc. Lindskoog Florist Moehring-Woods Flowers John Schuring, Jr., Passion Growers LLC Henry Molded Products, Company Lisa Anne American Moeller Greenhouse Inc. Foliage Company/The Paul Meconi Wholesale John VanEerden Moncrief’s Wholesale Florist Hermes Floral Company, Greenhouses Allensworth Group Greenhouses, Inc. Inc. Paul Meconi, Inc. Johnston & McCallum, Inc. Lloyds Wholesale Florist Monterey Flowers, Inc. Heyl Roses, Inc. Paul Minor, Inc. Johnston The Florist Logigs/Hove Morgan’s Nursery & Plant Hicks Nurseries, Inc. Longwood Gardens Farm Pechiney Plastics Jones Wholesale Florist, Packaging Jim Hill Inc. Lopshire Flowers, Inc. Mountain State Greenhouse Penn Hill Farm Hills Floral Group Jonker’s Garden Louis B Glick & Son, Inc. Muennich Sales, Inc. Penn State Seed Company Hilltop Gardens Jost Greenhouses Loyson’s Greenhouse Napco Marketing Corp. Peter’s Flowers Hines Horticulture, Inc. Laura Kantakis Lucas Greenhouses Navlet’s Flowers & Gift Phil Gernaat & Sons, Inc. Hirt’s Wholesale Company Karen’s Floral Expressions Lucie Sable Imports, Ltd. Nancy Holden Neitzert’s Greenhouse & Plant Products Company, Kessler & Associates Lynde Greenhouse & Florist Ltd. Holex Flower B.V. Nursery, Inc. Keystone Ribbon & Floral Netcong Village Florist Plantland Garden Center Holtkamp Greenhouses, Supply Co. Lynn Doyle Flowers, Inc. Nettie’s Flower Garden, Inc. Plaza Flowers Inc. Kiko’s Flower & Gifts M & M Wholesale Florist, Nickeson Greenhouses Gustav Poesch Hoogasian Flowers, Inc. King Wholesale Flowers Inc. Hoover Fisher Florist Machiela Farms Norben Import Corp. Poinsettia Pete’s Exotici, Kitty’s Flowers Inc. Horticulturist Main Wholesale Florist Norl Schut Greenhouses, Klenke Floral Inc. Poulsen Greenhouses, Inc. Hrnak’s Flowerland, Inc. Marshall St. Greenhouses The Robert J.M. Knash Nouvette Trading Ltd. Prairie Flowers & Gifts Hub Floral Corp. Estate Mary Jane Flst/Gift Shop Novacek Greenhouses Pressell’s Florist & Hummert International Knaup Floral Inc. O.A. Matkin Greenhouses Nuckton Company Hungerford Farms Mark Knox Mattern Wholesale Florist, Preston Altman Etal Inc. Oak Grove Fernery IBC, Inc. Koetsier Greenhouse Priva Computers, Inc. Oakland Nursery IBG International Konjoian’s Floriculture Mattoon Flower Shop & Education Service Ghses. Ann O’Bleness

American Floral Endowment • 2014 23 Friends of the Endowment

Vanguards Club Roman J. Claprood of Sportel Greenhouse The Grower Talks Waukesha Floral & $1,000 - $2,499 Clarksburg Springfield Florists’ Supply, Advertisers Greenhouse continued Roman J. Claprood of Lima Inc. The Growing Place Estate of Doris N. Weberg Produce Marketing George Ross St. Cloud Floral, Inc. Thies Farm & Greenhouses Wedowee Wholesale Association Royal and Charlene Heins St. Rose Nursery Thorsen’s Greenhouse Florist, Inc. Progressive Growers Ruhlig’s Farms Stan Cassel Greenhouses, Toledo Area Flower & Weesies Brothers Farms, Inc. Prolific Plants, Inc. S.F. Brannan St. Wholesale Inc. Vegetable Growers Association Thomas Weiler PVP Industries, Inc. Safeguard Star Lake Greenhouse Tom’s Greenhouses, Inc. Welch Wholesale Florist, Quality Gladiolus Gardens, Starbright Floral Design Sakata Seed America, Inc. Inc. Inc. Stemson’s Tommy’s Wholesale Florist, Sam Bridge Nursery’N Inc. Wells Fargo Bank - Quality Wholesale Florist, Greenhouses Stimming Flowers of Carlsbad RCBO Inc. California Tremont Floral Supplies, San Diego Florist Supply Inc. West Hills Greenhouses, Quinlan-Wasserman Inc. Stokes Seeds Inc. Wholesale Florist, Inc. Tri-Mar, Inc. San Lorenzo of Texas Stonequarry Greenhouses, West Side Greenhouses R. David Adams Flowers Inc. Tropical Foliage Plants, Inc. Satow Growers, Inc. Westerlay Roses Radford City Florist, Inc. Stringer Wholesale Florist, Trudy’s Flowers Sauisa S.A. Weston Trucking Co. Rainbow Farm and Inc. Trueleaf Technologies Schaap’s Greenhouse Greenhouse Strong Lite Products Tuinstra Greenhouse, LLC Weyerhauser Tissue Scherer’s Plant Farm Culture Center Rainbow Florist Stutzman Greenhouses Twin Lake Greenhouse, LLC Lin Schmale-Tate Whistle Stop Florist Rancho Tissue Styer’s Hort. Consulting, Ulery Greenhouse Technologies, Inc. Schmidlin Produce, Inc. Inc. Company Wholesale Flower Market, Inc. Raney’s Plants Israel Schneider Suk Farms & Greenhouses Uncle John’s Plant Farm Virginia Wienhoeber Cindy Rapley Schneider’s Florist Steve Summers Union County Florist Wild Flowers Quality Raymond A Fleck, Inc. Supplies, Inc. Schundler Company Sun Gro Horticulture, Inc. Wholesale Reinecker Nursery United Floral Supply, Inc. Robert Schurke Sunderman Manufacturing J. Wilcox Reliable Glassware & Company United Flower Growers Scott’s House Of Flowers Willard DeHaan & Son Pottery Co., Inc. Co-Op. Select Ribbons, Inc. Sunflowers Florist Greenhouses Relles Florist Sunwest Wholesale Floral, United Wholesale Florists Selecta Farms, Inc. of California William F. Puckett, Inc. Riverside Wholesale Florist Inc. Semrau Greenhouses, Inc. University of Alaska William Pinchbeck, Inc. Robert Fine Associates Superior Florals, Inc. Shannon’s Flowers & Gifts Utah Roses, Inc. Willow Run Farms Robert L. Orth, Inc. Susan’s Florist Delois Shelton Value Network Service Wilson Farm, Inc. Robertson Of Chestnut Hill Sweetwater Tropicals Shemin Nurseries Windler Wholesale Floral Florist Swift Greenhouses, Inc Jim and Cyndy Van Namen Shemin Nurseries, Inc. Company Rocket Farms, Inc. Fred and Martha Swindle Van Wingerden Shenandoah Floral Mfg. Greenhouses Windmill Nursery Rod McLellan Company Syracuse Pottery, Inc. Co., Inc. Vanni Nursery, Inc. Witmers’ Greenhouses, Inc. Roman J. Claprood of Sheppard West, Inc T L C Polyform, Inc. Wolfe Wholesale Florist, Alabama Vestal Woda Farms T. Larry Jones, Inc. Inc. Sheridan Nurseries Vickery Wholesale Laura Shinall Talmage Farm Greenhouse Wooden Shoe Greenhouses, Inc. Shinoda Design Center, Bill Taylor Vinson & Fortiner Everett Wright Inc. Taylor’s Flower Shop & Vis Seed Company Greenhouse, Inc. X.S. Smith, Inc. Ken Short Viviano Flower Shop Terra Nigra, Inc. XYZ Imports, Inc. Shreveport Flower Mart, Vogt’s Flowers, Inc. Inc. Texas A&M Yoshitomi Brothers Vogue Flowers & Gifts, Ltd. Sid’s Greenhouse & Florist Texas State Florists’ Assn. Zipperer Farms, Inc. Tyrus C. Voigt Simon Hoekstra & Son, Inc. The Conard-Pyle Company W. W. McAllister Company Skinner Advertising The Country Greenery Specialties, Inc. Wagenmaker Farms, Inc. The Flower Basket, Ltd. Harry and Katherine Smith Waldo & Associates The Flower Company Smith Gardens, Inc. International Walter R. Knoll Florist Smith, Brock & Weber LLC The Greenery P. Washburn Sol Spitz Co., Inc. Waterloo Gardens, Inc.

24 American Floral Endowment • 2014 Secure the Future of Your Industry Through

Funding industry solutions for retailers, wholesalers, growers, allied organizations, academia and the general public.

1/2 horizontal Ad: 7 x 4.675 inches

Since 1961, AFE has funded more than $15 million in research, scholarships, internships and grants. AFE Research Helps: n Increase vase life n Garner customers & increase sales n Improve floral packaging & shipping n Combat pest & diseases AFE Scholarships Provide: n Hands-on training for future industry leaders Support the floriculture industry by donating at n Opportunities for students to learn the www.endowment.org/donate. trade from professionals n Skilled students for the workforce

www.endowment.org (703) 838-5211 [email protected] Through the American Floral Endowment, you are investing in the future of your industry – likewise, you are investing in your own future.

Your participation in the Endowment Dinner, your annual pledge and other support are greatly appreciated.

On behalf of the Endowment and the floral industry, our special thanks.

American Floral Endowment 1601 Duke Street, Alexandria, VA 22314 (703) 838-5211 • Fax (703) 838-5212 [email protected] • www.endowment.org

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