July 1, 2018 - June 30, 2019

endowment.org Chairman’s Message Dear Industry Friends,

My first year as Chairman of the Board was an exciting one to say the least. As always, the floral industry has experienced growth and change over the last year and AFE Career Center AFE works consistently to help industry Connecting Talent with Opportunity members adapt.

We are excited to bring you our annual report that gives updates on not only AFE’s financials and funding reports from the 2018-2019 fiscal year, but new programs and resources. Successes like new videos, marketing research, new scholarships Connecting Industry, Talent, and Opportunity. and a new retail grant were all products of the past year. The AFE Board of Trustees has committed funding and EMPLOYERS: Attract top talent. Hire for success. Having a hard time finding talent? We’re here to help. Unlike other job boards who resources to address our industry’s most critical challenges. cater to the masses, we provide a direct line to qualified candidates who are inter- The funding and resources go towards identifying solutions ested in our beautiful and fast-paced industry. What are you waiting for? Get started! through research and programs that will assist the industry in JOB SEEKERS: Find the right job. Make your career bloom. We know the job search can be overwhelming and daunting. We can help you find the greatest way possible. AFE’s special research fund created to the right position in horticulture or floriculture. The best part: Flowers and plants are scientifically proven to improve our emotional health and well-being – which means address losses from Thrips and Botrytis is producing results in you’ll be working in an industry that makes a difference in peoples’ lives. Get started its early stages, funding for national educational programs has on your next career move! increased, and AFE is launching a new Career Center in 2020 to connect talent and industry. It’s all very exciting.

All of these important programs and resources are only possible due to industry contributions. If you are contributing to AFE through an annual tax-deductible contribution, we thank you. If you aren’t, I ask you to consider making an annual pledge to the Endowment to expand on these important programs and Floral Designer Omaha, NE do even more.

An industry without research, educational funding, and Head Grower NEW IN 2020 Denver, CO AFEcareercenter.com resources providing for the future is an industry that will surely see more challenges than successes. Visit our website and make a gift to the floral industry today – endowment.org.

Sincerely,

Jim Daly Chairman, American Floral Endowment VP of Smither-Oasis/Floralife®

endowment.org | 3 2020 Executive Committee American Floral Endowment Audited Financial Statement Jim Daly Laura Shinall Randy Tagawa July 1, 2018 - June 30, 2019 Chairman Chairman-Elect Treasurer/Secretary Floralife/Smithers- Syndicate Sales, Inc. Tagawa Assets 6/30/19 Oasis Kokomo, IN Greenhouses Walterboro, SC Brighton, CO Investments $20,610,575 Greg Royer Other Assets $1,307,136 Dwight Larimer Royer’s Flowers & Total Net Assets $21,917,711 Past-Chairman Gifts Net Change in Assets $720,411 DESIGN MASTER Lebanon, PA color tool, inc. Receipts Boulder, CO Capital Gains (Losses) $538,787 Interest and Dividends $544,911 Contributions $926,127 2020 Board of Trustees Total $2,009,825

David Boulton Steve Frye Michael A. Disbursements Flowers by George, Baisch & Skinner Mellano, Ph.D. Grants $867,888 Inc. St. Louis, MO Mellano & Supporting Services $378,709 Arlington, WA Company Total $1,246,597 David Garcia San Luis Rey, CA Megan Bowman, The Pete Garcia Co. Ph.D. Atlanta, GA Juan Carlos Ball Horticultural Gonzalez Uribe Co. Gustavo Gilchrist G.R. Chia ONLINE NOW! West Chicago, IL Kennicott Brothers Colombia, S.A. Company Pat Dahlson Chicago, IL Art van Wingerden Mayesh Wholesale Metrolina Florist, Inc. Cindy Hanauer Greenhouses Los Angeles, CA Grand Central Floral Huntersville, NC Jacksonville, FL Floriculture Bill Fernandez Ken Young InfoSearch Engine Continental Flowers Mauricio Jaramillo Phoenix Flower and American Miami, FL Solé Farms Shops Floral Endowment Miami, FL Scottsdale, AZ The industry’s only free Library Bill Foster floral search engine, BioWorks Victor, NY featuring information dating back to the early-1800s. Containing “This project is a AFE Staff materials from: wonderful example of • AFE what can be done when Debi Chedester Candice Musgrove Terril A. Nell, Ph.D. • NC State Executive Director Program Research several groups work • Scientific journals Coordinator Coordinator together to benefit the • Trade publications floriculture industry.” John Dole, Ph.D., project leader and NCSU Associate Dean & Director

floricultureinfosearch.ces.ncsu.edu

4 | American Floral Endowment endowment.org | 5 Thrips and Botrytis Research Campaign Research Projects In 2018-2019, AFE funded the following projects: Plant Breeding and Genetic Engineering

„ Developing Seed-Propagated Downy Mildew Resistant Impa- tiens Dr. Mark Bridgen, Cornell University

Disease Management

„ Finding Solutions to Pre-Harvest Botrytis Infection and Thrips Infestation of Cut Roses Drs. James Faust/JC Chong, Clemson AFE’s important research initiative tackles University industry problems. Insect Management For nearly 60 years, AFE has been the leading source for tackling „ A Novel Approach to Fungal-based Thrips Management with critical industry problems by funding research and providing Marigold Guardian Plants Dr. Margaret Skinner, University of solutions to produce healthier and longer-lasting flower and plants. Vermont In 2017, a special research campaign was established to address the „ Distinction of Arthropod-induced Stressors of Chrysanthemum control and management of Botrytis and thrips. Losses from these Using Hyperspectral Imaging Technologies Dr. Christian Nansen, University of California, Davis pests affect all segments of the industry every day. Botrytis and thrips are challenging to control using currently available pesticides „ Integrated Management of Thrips Using New Generation Bioin- and management strategies. secticides and Commercially-Reared Natural Enemies Dr. Kevin M. Heinz, Texas A&M AgriLife Research In 2019, AFE reached its goal to raise $1.5 million through industry „ Successful IPM of Western Flower Thrips Starts with Clean Cut- support to conduct new and innovative research leading to effective tings Dr. Rose Buitenhuis, Vineland Research and Innovation Centre control procedures and management strategies. The funding „ Ultraviolet Light for Integrated Pest Management of Western currently supports twelve research projects. The research will lead to Flower Thrips Dr. Bruce Parker, University of Vermont reduced losses and higher quality flowers and plants. You can increase the funding for projects like these by making a Post Production pledge or donation. „ Economic and Postharvest Quality Analysis of Floriculture Crops The following organizations are supporting this important Produced at Substrate Moisture Content Dr. Terri Starman, Texas A&M University initiative: „ Inhibitors of Ethylene Action for Improving Cut Flower Longev- „ Altman Plants „ Fresca Farms „ Metrolina ity Dr. Rasika Dias, University of Texas at Arlington „ Ball S.B. „ Golden Flowers Greenhouses „ Bouquet Collection, „ Jardines de los „ Passion Growers Production Technology/Protocols Inc. Andes „ Royal Flowers „ CalFlowers „ Joseph H. Hill „ Tagawa „ Adaptive Supplemental Lighting to Reduce Energy Costs in „ Colombia Flower Memorial Greenhouses Greenhouses Dr. Marc van Iersel, University of Georgia Council by Foundation, Inc. „ The Elite Flower Asocolflores & AFIF „ Kee Kitayama Company „ Development of Sole-Source Lighting Guidelines for the Produc- „ Continental Flowers Research „ The Queen’s tion of Floriculture Transplants Dr. Erik Runkle, Michigan State Foundation University „ Equiflor Corp. – Rio Flowers Corp. „ Len Busch Roses Roses „ Solé Farms „ Smartphone-Based Rapid, Inexpensive, and Accurate Estimation „ „ Falcon Farms, Inc. Mayesh Wholesale „ Sunshine Bouquet of Plant Nitrogen Status in Floriculture Production Dr. Krishna Florist „ FlorExpo, LLC Company Nemali, Purdue University

*While results will be shared industry-wide, supporters of this special research fund receive exclusive first-access research updates and progress reports. Support the initiative today! (as of 1/1/20) 6 | American Floral Endowment endowment.org | 7 Gus Poesch Research Fund Student Internships & Opportunities

Renowned floriculture researcher Gus Poesch left an indelible mark on the industry, specifically as a mentor to students. The Gus Poesch Business Internship Program Research Fund was created to help recruit high quality floriculture Established through a significant gift graduate students and fund floriculture research projects at The from Del Demaree in 2016, this Business Ohio State University. Internship Program provides internships n Two Gus Poesch Student Travel Grants, $3,000 to top collegiate talent with a concen- n Use of Beneficial Microbes to Enhance Plant Growth, Decrease tration in business, while introducing Disease Severity and Improve Stress Tolerance in Ornamentals them to the floriculture industry. Dr. Michelle Jones, $27,357 The program provides a 10-12 week paid internship in business manage- Education and Travel Grants ment working for prominent floral organizations. This internship offers students real-world experience working in and becoming Arizona Retail Florist Education Travel Grant familiar with the business side of floriculture. Internships in the following areas will allow undergraduate and A new travel grant was established for retail florists in graduate students alike to actually see themselves choosing a Arizona to pursue national floral industry educational career in the floral industry: or design events. n Management n Logistics Each year, one recipient will be selected by AFE’s n Technology n Graphic Design/Creative Education Committee to receive the travel grant of n Marketing/Communications n Human Resources up to $1,000 to help cover the cost of attending an out-of-state n Accounting n Analytics, and more! industry educational event. The grant is open to owners, managers and employees of traditional retail florists with a brick and mortar n Sales storefront in Arizona. The application deadline is October 1 each year (for travel in the following year). The 2019 recipient is Bre Sign Up Today! Schindler, AIFD of PJ’s Flowers and Events in Phoenix, Arizona, who will attend the AIFD Symposium event in Chicago, Illinois. Importers, manufacturers, wholesalers, retail floral shops and growing operations are encouraged to sign up with AFE to Educational Grants become host employers and provide internship opportunities to bright, ambitious students.

„ National Floriculture Fo- „ The Collegiate Plant Initia- AFE developed an electronic Employer Resource Guide to help rum Annual Meeting tive: Connecting College you build a successful internship program and show what the Students to Horticulture „ Society of American Flo- benefits are for you and your company. rists Annual Convention „ Clemson University – STEM „ E-Gro Alert and Webinars It Up Program „ Michigan State and North „ WUMFA Annual Conven- Carolina State – Nutrient tion Monitoring Portal „ Great Lakes Floral Expo *Download the FREE „ America In Bloom 2020 „ American Society for Hor- Employer Resource Symposium ticultural Sciences Educa- Guide and sign up to „ Seed Your Future National tion and Career Day become a host at Movement to Promote „ University of Florida – endowment.org/biz. Horticulture Greenhouse Training On- „ American Institute of line Course Development Floral Designers – Bringing FFA to AIFD

8 | American Floral Endowment endowment.org | 9 Mosmiller Intern Scholarship Program

The Mosmiller Intern Scholarship Program was created in 1975 with earnings from a bequest by the late Colonel and Mrs. Walter E. Mosmiller Jr. The program provides floriculture and environmental horticulture students with an opportunity for a 10-16 week professional experience in retail, wholesale or allied trade settings. All Mosmiller scholars receive $2,000. n Kelsey Brazelton, University of Arkansas Internship at Dr. Delphinium, Dallas, TX „ Keri Knott, Virginia Tech Videos promote career opportunities Internship at Longwood Gardens, Kennett Square, PA „ Sabrina Morris, University of Missouri through internship and scholarship Internship at Tiger Garden, Columbia, MO programs Vic & Margaret Ball Intern n The student video shares students' successful internship Scholarship Program experiences. n The employer video encourages companies to Established in 1992, this program was made possible with a participate in the program by generous donation from Vic and Margaret Ball. The program was becoming a host employer. designed to give floriculture students an opportunity to gain n The parent video explains to parents hands-on work experience at a commercial production greenhouse what an internship can do for their or nursery away from home. Upon successful completion of their children's future. paid internship, interns receive a scholarship in the amount of $1,500 (three-month internship), $3,000 (four months) or Students must apply for these internships by the $6,000 (six months). March 1 or October 1 deadline, but interested companies „ Sarah Chance, University of Georgia can apply anytime to become a host employer. Six months at Northcreek Nurseries, Landenberg, PA „ Katelynn Clark, Kansas State University Six months at Tagawa Greenhouses, Brighton, CO More information about the program and „ Renata Goossen, Kansas State University online applications are available at Four months at Green Circle Growers, Oberlin, OH „ Lael Helen Mathis, Colorado State University endowment.org/internships. Six months at Sun Valley Floral Group, Arcata, CA Kade Fizzel, Kansas State University Six months at Metrolina Greenhouses, Huntersville, NC „ Katherine Myres, University of Arkansas Three months at Neal Mast Greenhouses, Grand Rapids, MI „ Justin Pruess, Colorado State University Three months at Green Circle Growers, Oberline, OH „ Erin Sparkman, Mississippi State University Three months at Neal Mast Greenhouses, Grand Rapids, MI „ Elizabeth Tanner, University of Idaho Four months at Ocean View Flowers, Lompo, CA „ Austin Vonkutzleben, University of Georgia Six months at Skagit Horticulture, LLC in Mt. Vernon, WA

10 | American Floral Endowment endowment.org | 11 „ Earl Dedman Memorial Scholarship — $2,000 James and Helen Phillip Floral Design Recipient: Gergely Motolai, Kansas State University Scholarship Grant „ Long Island Flower Growers Association (LIFGA) Scholarship Established with a — $1,400 $500,000 donation Recipient: Cassandra Castano, Farmingdale State College in 2008 by their „ Long Island Flower Growers Association Bob Gunther daughter Lee Phillip Scholarship – $1,000 Bell, this Scholarship Recipient: Cassandra Castano, Farmingdale State College Fund honors James „ Richard T. Meister Scholarship — $4,000 and Helen Phillip, Recipient: Emily Teng, University of Hawaii at Manoa founders of Phillip’s „ National Greenhouse Manufacturers Association (NGMA) Flowers in Chicago. Scholarship — $500 Recipient: Gergely Motolai, Kansas State University This scholarship James and Helen Phillip „ Mike and Flo Novovesky Scholarship — $2,700 provides annual Recipient: Alexis Ramstine, Colorado State University grants to floral design „ schools to offer to students interested in the retail sector of the Lawrence “Bud” Ohlman Memorial Scholarship — $2,500 Recipient: Krishna Bhattarai, University of Florida floral industry. While most institutions receiving grants are located in the Great Lakes region, these grants are available to design „ Seed Companies Scholarship — $2,500 schools throughout the country. Recipient: Erin Pfarr, Rutgers University „ John L. Tomasovic Sr. Scholarship — $1,200 Institutions receiving a grant: Recipient: Keslie Robbins, Mississippi State University „ Kishwaukee College — $7,000 „ Edward Tuinier Memorial Scholarship — $4,600 „ Mississippi State University — $8,000 Recipient: Caleb Spall, Michigan State University „ The Ohio State University ATI — $7,000 „ Jacob and Rita Van Namen Marketing Scholarship — $1,200 „ Texas A&M University — $7,000 Recipient: Kelly Pohlman, University of Kentucky „ Vocational (Bettinger, Holden and Perry) Scholarship – $1,500 Scholarships Recipient: Armando DeLoera – City College of San Francisco

AFE annually administers scholarships to assist students pursuing Total Amount Awarded: $42,300 a career in floriculture/horticultor. „ American Florists’ Exchange Scholarship — $2,400 Recipient: Armando DeLoera – City College of San Francisco „ Julio and Sarah Armellini Scholarship — $2,200 Recipient: Abigail Keairns – Murray State University „ Ball Horticultural Company Scholarship — $1,100 Recipient: Caleb Spall, Michigan State University „ Harold Bettinger Scholarship — $2,000 Recipient: Rhiannon Newton, West Virginia University „ BioWorks IPM/Sustainable Practices Scholarship — $1,200 Recipient: Sage Drohan, Orange Coast College „ James Bridenbaugh Memorial Scholarship — $500 Recipient: Alexis Ramstine, Colorado State University „ CalFlowers Scholarship — $5,800 Recipient: Helene Dondero, California Polytechnic State University, San Luis Obispo „ John Carew Memorial Scholarship — $2,000 Recipient: Mary Lewis, University of Georgia

12 | American Floral Endowment endowment.org | 13 Altman Family Scholarship and Young Professionals Council Paul Ecke Jr. Scholarship The Young Professionals Council (YPC) was established to enable students and young industry professionals to contribute to AFE's These two prestigious, merit-based scholarships have been funded efforts, collaborate with influential industry veterans, and interact by contributions from two industry families to assist in funding the with others like them who have similar interests and career goals. education of floriculture graduate students (MS or Ph.D.). The Endowment gives YPC members leadership and networking opportunities to become future leaders in the floral industry.

The YPC has more than 53 members and is continuously growing, with many new projects and events currently underway.

If you or someone you know is between 21 and 35 years old and has what it takes to be a YPC member, please contact AFE!

Deena and Ken Altman Paul Ecke Jr.

The Altman Family The Paul Ecke Jr. Scholarship Scholarship was created by Ken honors the late Paul Ecke and Deena Altman – owners of Jr. who made significant Altman Plants – who support contributions to the industry efforts to improve education and and believed strongly in the research for the industry. This importance of research and scholarship awards $5,000 to education. This scholarship recipients. awards $10,000 ($5,000 for two years) to students who will Application Deadline: become leading scientists and February 1 each year! educators in the floriculture Join the YPC at endowment.org/ypc industry.

2019 Altman recipient 2019 Altman recipient Paul Cockson Yiyun Lin North Carolina State Ohio State University University

2019 Altman recipient 2019 Ecke recipient David Tork Mary Lewis University of University of Georgia Find out what the YPC is up to at Minnesota, Twin Cities facebook.com/groups/AFEYPC

14 | American Floral Endowment endowment.org | 15 2019 New Named Funds! Two new named funds were established in 2019.

AFE Trustees established the Floral Marketing Research Fund The Retail Florist’s Continued (FMRF) in 2008 to focus on funding consumer research projects Education Fund was established by to advance the floriculture industry and increase consumption of Bob and Carol Sharpe from Frederick, floral products. Maryland.

Results from previous studies including Marketing to Millennials, Bob and Carol want to help floral Purchasing Barriers to Flower Buying, Generations of Flowers, and businesses succeed so they worked more are available now. with AFE to create the Retail Florist’s To download any of the FMRF reports, log in or create a free Continued Education Fund. account at FMRF.org. This new fund will provide reimbursement grants to retail florists in the Maryland, Virginia and DC area to brick and mortar retail New Projects Currently Underway floral owners to continue their education through in-person industry events, community courses or webinar classes.

Consumer Preferences for Floral Designs Selection with The goal is to encourage retail florists to never stop learning, Eye-Tracking whether it’s computer classes, social media classes, accounting, Conducted jointly by AFE and the marketing or floral design…all with the end result of continued Produce Marketing Association (PMA), researchers determine learning. which of the design elements are truly important to consumers The Garcia Family Scholarship Fund joins the more than and drive their purchase behavior. The study results can be 25 other AFE scholarships in promoting and assisting young used by florists, suppliers, retailers, and bouquet makers to professionals in joining the floral and horticultural industries. increase sales. Research was conducted at Texas A&M. The Garcia Consumer Valuation of Plants Family The project conducted by researchers at Vineland Research Cen- Scholarship tre determines factors that moderate consumers’ perceived value Fund is of plants. Put more simply, when a consumer sees a price tag, intended how do they decide if the plant features (e.g., perceived cost of for students production, expected longevity, plant architecture, pot size, care attending a two- convenience) make it worth the cost. year college, or Junior or Seniors Floral E-Commerce Research attending This joint study with the Produce Marketing Association provides a four-year institution with a career focus on the marketing flower members with critical buying information about the floral or distribution of floral products, including retail, wholesale, e-commerce industry. manufacturing and/or floral business ownership/operations. The Garcia Family has proudly served the floral industry since Understanding How Advertising Can Lead to Increased 1965. Owned by the Garcia family, Garcia Group, Inc. operates six Demand and Satisfaction Among Consumers in the different divisions: Floral-Pak® Company; Plus One Imports™; Gar- Floral Industry cia Group Glass—Floraglas® and G3® brand products; Vase D'Lite® This project conducted at University of Georgia examines and and Premium Wood Picks. All are represented exclusively by the makes recommendations for several of the Floral Marketing Pete Garcia Company™ THE BEST LINES IN THE WORLD®. Research Fund marketing priorities. Notably, this project will help Establishing a named fund is a great way to leave a lasting tribute firms put the right product in the right place at the right time. to the floral industry for years to come. Any fund can be established with a donation or pledge of $25,000 or more. Other Free Reports Available at FMRF.org

16 | American Floral Endowment endowment.org | 17 CalFlowers Scholarship Jacob & Rita Van Namen Undesignated Named Funds $153,674 Scholarship AFE named funds — some designated and some undesignated Edward Tuinier Scholarship $31,085 — help provide funding for research, scholarships and other $121,902 LIFGA Bob Guenther important issues, while forever recognizing industry leaders and Scholarship Richard T. Meister Scholarship organizations. $30,535 $107,300 Named funds designated for a particular program or scholarship Carlson-Johnson Scholarship James Rathmell Scholarship are highlighted throughout the annual report. $31,261 $94,889 Ball Horticultural Scholarship Blackmore Family Fund Mike & Flo Novovesky AFE Named Funds $27,822 $106,386 Scholarship Teleflora Fund The Scotts Miracle-Gro Company $72,702 National Greenhouse Manufacturing Association $1,417,973 Fund Seed Company Scholarship $83,044 Scholarship FTD Fund $64,907 $14,488 $640,466 BioWorks Fund American Florists’ Exchange $48,010 James Bridenbaugh The Todd Bachman Scholarship Scholarship Memorial Fund Sunlet Nursery, Inc. Fund $62,376 $10,857 $416,149 $31,363 Julio and Sarah Armellini Bud Ohlman Scholarship Scholarship The Ecke Family Fund The Peter Ullrich/Esmeralda $2,988 $392,093 Farms Fund $58,299 Garcia Family Scholarship Fund $25,698 Markham-Colegrave Int’l Ball Horticultural Company $31,200 $359,441 Scholarship Student Internship Funds $60,518 Smithers-Oasis/Floralife Fund Grant Funds John Carew Scholarship $292,361 Vic & Margaret Ball Internship $53,185 James & Helen Phillip Floral Yoshimi “Shimi” & Grace Shibata Scholarship Fund Design Grant Family Fund $1,448,892 Harold Bettinger Scholarship $52,532 $926,751 $270,518 The Del Demaree Family Retail Florist’s Continued Herman and LaDonna Meinders Business Internship Fund Earl Dedman Scholarship Education Fund Fund $295,148 $52,122 $50,000 $250,797 Vocational Scholarship Voit & Todd Grant Fund Egon & Laina Molbak Fund Research Funds $39,562 $39,515 $190,106 Long Island Flower Grower Assn Gus Poesch Research Fund Arizona Retail Florist Travel The Pennock Company Fund (LIFGA) Scholarship $867,957 Grant Fund $160,041 $36,128 Christian B. Nissen Research $28,000 Hortica Insurance Fund Fund BioWorks Scholarship $152,823 $74,801 $32,409 Mellano & Company Fund John Tomasovic Scholarship $145,819 Scholarship Funds $33,228 *Balances as of Nov. 30, 2019 Tom Butler Family Fund Paul Ecke Jr. MS/PHD $119,032 Scholarship Olive Hill Greenhouses Fund $330,414 To join this list and create a $116,593 Altman Family Scholarship Tagawa Greenhouses Fund $270,856 named fund contact AFE today! $94,901

18 | American Floral Endowment endowment.org | 19 Memorial Tributes Paul Thomas Paul was a renowned researcher, The Endowment has more than 300 tributes (living, memorial and prolific speaker and champion of corporate). Tributes are a way to remember and honor industry budding horticulturists. He devoted members, family and friends in a special and lasting manner. his life to the study of horticulture. His numerous accomplishments included publishing more than Krissy Doyle 350 peer-reviewed scientific and Krissy worked for nearly two outreach articles, receiving 41 decades as SAF’s manager of academic awards and giving more than 600 presentations to Member and Data Services industry groups. He also received SAF’s Alex Laurie Award for before passing away in the outstanding achievement in research just last year. summer of 2019 at the age Paul especially loved mentoring students and helping them of 49 after a valiant fight with embark on horticultural careers. For more than 20 years, he cancer. was a professor at the University of Georgia, where he taught Born in San Diego, California, Krissy was the daughter of a U.S. greenhouse management, horticultural business practices and Naval Submarine Master Chief. She lived in many different parts of interiorscaping classes. A key component of his program was the country before settling in Northern Virginia and discovering facilitating experiential learning through industry internships. her first and lasting passion for drama. After high school, she Thomas served as the State Extension Specialist in floriculture. performed professionally at many theatres in the greater In this position, he planned and implemented regional and Washington, D.C., area. She was known for her dynamic and state programs involving greenhouses and the florist industry. powerful singing voice, irresistible charm and vivacious energy on He had recently retired from UGA and, just this month, started the stage. work as the American Floral Endowment’s ambassador for In 2000, Krissy segued that energy into her successful career internships and scholarships. He was traveling between at SAF. As a primary force in the association’s membership universities when he passed away. Prior to his new position, he department, she interacted daily with SAF members from all reviewed research grants and scholarship applications for AFE over the country and around the globe. She was well known for and also helped coordinate internship promotional videos the her mastery of database technology and used that expertise to organization still uses today. help SAF communicate with targeted audiences of floral industry business owners. Most of all, Krissy was recognized and embraced by all corners of the floral industry for her warmth, generosity and giving spirit.

Michael Kraft Contribute to these funds at endowment.org/donate Michael was a treasured member of the floral industry from the age of 22 when A complete list of AFE Living, Memorial and Corporate he joined the family business. Alongside Tributes can be found at endowment.org. To make a his two brothers, for over 30 years, he co- donation to a tribute, visit endowment.org/donate and owned Nanz & Kraft Florists in Louisville, specify the tribute in the "description" box. Kentucky, founded in 1850.

Along with buying as many flowers and plants as were available from local Kentucky and Indiana farms, Michael traveled from South America to California to build grower relationships and procure the freshest flowers for his customers. With the goal of always improving Nanz & Kraft, he traveled 2-3 times a year for peer group meetings, learning what other shops did best and bringing those ideas home.

20 | American Floral Endowment endowment.org | 21 Bob Maddux Charles Pennock Jacob Van Namen Past AFE Trustees & Chairmen Krueger-Maddux Pennock Co. Vans Inc. AFE has been lucky enough to have had so many dedicated past Greenhouses Samuel Pennock Tom Van Trustees and Chairmen who have served the Endowment and its Gurney Mann III Wingerden mission and represented many different industry segments. Their E.G. Hill Company Pennock Co. Metrolina top duties were fundraising and responsibility for the wise and Jacob Mast Jim Phillip Greenhouses prudent use of money contributed to the Endowment. Thank you! Henry Mast Phillip's Flowers Ernesto Velez Greenhouses, Inc. Asocolflores Vincent Adamo Robert Dewey Edward Goeppner Walter Preston Conner Park Florist Pennock Co. Dave Mears Manatee Fruit Charles Walton Carl Gortzig Mears Floral Company Smithers-Oasis Ken Altman John E. Dramm Cornell University Products Altman Plants Koehler & Dramm, Kenneth Royer Don Weder William Gouldin Herman Meinders Royer's Flowers Highland Supply Felix Ankele Inc. Strange's Florist, American Floral Yoshimi Shibata Corporation Gordon Boswell John Henry Greenhouse & Services/Teleflora Flowers, Inc. Dudley Garden Center Mt. Eden Floral Wanda Weder H. Michael Company Highland Supply Paul Bachman The John Henry Granville Gude Company Mellano Mabel Simmons Corporation Bachman's Inc. Gude Brothers Mellano & James Durio Company The Claprood Olin Wetzel Stanley Bachman Company Companies Florists Mutual Bachman's Inc. Jim Durio Florist, Jo Lynn Gustin Inc. Marvin Miller, John Smith, Jr. Insurance Company Todd Bachman Jones the Florist Ph.D. Mike Duvall Knud Nielsen Norman White Bachman's Inc. O. Ben Haley, Jr. Ball Horticultural Company White's Nursery & Home Depot Denver Wholesale Co. Gabriel Becerra Mike Suyeyasu Greenhouses, Inc. Golden Flowers Paul Ecke Jr. Florist, Inc. Gustavo Moreno Paul Ecke Ranch Bill Suyeyasu Bob Wilkins William Belden Billy Hardin, Jr. Multiflora/Vistaflora Wholesale Florist, Delaware Valley Oscar G. Carlstedt PJ Ellison Hardin Global Corporation Inc. Wholesale Florist, Co. Ellison's Donald Hook Col. Walter Inc. Greenhouse Kenneth Tagawa Kenneth Benjamin Pittsburgh Cut Mosmiller, Jr. Tagawa George Wolfe Cenflo, Inc. Alvaro Ferro Flower Company Mosmiller Floral Greenhouses, Inc. Wolfe the Florist, Flores de Funza Tom Butler Kristi Huffman David Niklas Harry Tayama Inc. Teleflora Tony Fiannaca The John Henry Clackamas Ohio State Harold Yoder Sparks Florist, Inc. Company Greenhouses Bob Carbone University Eiichi Yoshida R.J. Carbone Fred Flipse James Irwin Eric Nissen Hero Tsukushi Sunnyside Nursery, Company Fields of Flowers Irwin Greenhouses, Sunshine State Inc. Inc. Carnations, Inc. Everett Conklin Don Flowers Conklin’s, Inc. Don Flowers Florist, Harrison (Red) Ole Nissen Inc. Kennicott Sunshine State P.S. Cook Kennicott Brothers Carnations, Inc. Norfolk Wholesale Chuck Gainan Florist Gainan's Flowers Paul Kirk G.R. Kirk Company Sten Crissey Pete Garcia Crissey Flowers, Inc. Pete Garcia Charles Kremp 3rd Company Kremp Florist William DeLoache DeLoache, Inc. Ramon Garcia James Leider Pete Garcia Leider Horticultural Del Demaree Company Companies, Inc. Syndicate Sales Shahriar Eric Levy Interested in serving on the Lane DeVries Ghoddousi Hillcrest Gardens AFE Board? Contact us! The Sun Valley The John Henry Group Company

22 | American Floral Endowment endowment.org | 23 

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 AFE would like to thank the individuals and businesses below that   Flowers should be at the correct stage of openness, pre-treated with anti-ethylene products and free of insects and diseases.   made a contribution to the Endowment in 2019. Hydration and ower food solutions keep water clean and water owing up the stem. And, ower foods contain sugars that provide energy for ower opening Care and and increased ower life.    Cut owers arrive thirsty. Upon arrival, inspect owers for Handling Poster insects and diseases. Then, process by cutting 1 – 2 inches from the lower stem and placing them in clean container  Accent Decor Berkeley Florist Supply with a storage solution (wholesaler) or feeding solution All owers, except tropical owers, should be held at (retailer) and place into a cooler. Use an injector for proper 34 – 38 ºF. Keeping owers cold slows the aging process dilution with water. Cutting stems will not be necessary if reduces the sensitivity to ethylene (a colorless using a specially developed no-cut ower solution. In gas that kills owers.) and Company, Inc. either case, remove leaves that may be in the solution. and odorless Alaska Perfect Peony

   Carma Bertran White  Thomas & Maryann Alders Daily Light Use clean ower buckets and vases and clippers. Sweep oors and clean design tables several times daily. Clean  cooler monthly.   Elaine Bialecki Always provide care instructions to your Ashley Alexander Integral Maps for so their owers last. And, be sure to give them The American Floral Endowment (AFE) works to advance the industry by funding research and ower food. customers scholarships in oriculture and environmental horticulture for the benet of growers, wholesalers, Billy Heroman's retailers, allied industry organizations and the general public. For more information and how to Alexandra Farms the U.S. get involved visit us at www.endowment.org Special thanks to the team at Floralife® for their help in preparing this poster. All My Thyme BioWorks, Inc. Allan's Flowers & More Joe Bischoff, PhD Allied Hort Sales, Inc. Blackmore Co., Inc Altman Family BloomNet, Inc. America's Florist Inc. Blossoms on Monroe American Institute of Floral Jeanne Boes Designers, Inc. Joost Bongaerts Americangrownflowers.org David and Stacy Boulton AmericanHort Bouquet Collection, Inc. Teresita Amore Boven's Quality Plants To get your copy of the Care and Handling poster or Daily Light Integral Map, please contact [email protected]. Sally Anderson Boyd's Flowers Anytime Flowers Erin Brotherton Arizona Family Florist Busch's Florist & Greenhouse William Armellini Katie Butler Armellini Logistics CalFlowers Asocolflores California Pajarosa Paul Bachman Candle Artisans Inc. Bachman's, Inc. Chaim Casper Baisch & Skinner Wholesale Mary Cavanagh Florist Cedar Grove Gardens #FlowerMarketing- Ball Horticultural Company Debi Chedester Monday Videos Ball SB L.C. City Line Florist Banner Greenhouses Coggins Flower Shop AFE Career Center Steven Bartfield Connecting Talent with Opportunity Colombia Flower Council AFE Career Center Bartz-Viviano Flowers (new in 2020!) Ross Como Bradley Beck Conner Park Florist, Inc. Bell Nursery USA Continental Flowers, Inc. Connecting Industry, Talent, and Opportunity. continued on next page EMPLOYERS: Attract top talent. Hire for success. Having a hard time finding talent? We’re here to help. Unlike other job boards who 24cater | to the masses, we provide a direct line to qualified candidates who are inter- American Floral Endowment endowment.org | 25 ested in our beautiful and fast-paced industry. What are you waiting for? Get started!

JOB SEEKERS: Find the right job. Make your career bloom. We know the job search can be overwhelming and daunting. We can help you find the right position in horticulture or floriculture. The best part: Flowers and plants are scientifically proven to improve our emotional health and well-being – which means you’ll be working in an industry that makes a difference in peoples’ lives. Get started on your next career move!

Floral Designer Omaha, NE

Head Grower NEW IN 2020 Denver, CO AFEcareercenter.com Friends of the Endowment Alice Gomez Jamie Kitz Manuel Gonzales Koen Pack Colombia continued from previous page GravityFree Studios Suzanne Kostick Cosentino Florist & Equiflor/Rio Roses Griffin's Floral Design David Kraft Greenhouse Esprit Miami, Inc. Lisa Groger Ramsey Kraft Costa Farms Exotic Flowers Rodi Groot Scott Kremp Cemantha Crain Farrell Florist Growing Green Kremp Florist Richard Criley James Faust Drew Gruenburg Kube-Pak Corporation Rodney Crittenden Ferris Brothers, Inc. Charlie Hall Sarah Kummeth Edward Cronin Ron and Terry Ferriss Cindy Hanauer Joyce Kyne Curate Thomas Figueroa Kim Hardin Lafayette Florist & Greenhouses, Inc. Rebecca Currin Flamingo Holland, Inc. Heart of Florida Greenhouses, Inc. Diane Lagerstedt Janet Czubaj Floral Boutique Hillcrest Garden Inc. Landscape & Nursery D.S. Cole Growers Floral Finance Business Association of Greater St. Jim Daly Services John Hodapp Louis Dandelions Flowers & Gifts Florexpo Holland America Flowers, LLC Jeff Lanman LLC FLORISTWARE Patricia Holloway Dwight and Dawn Larimer Rick Davis Flower Shop Network, Inc. Hortica Dave Legge Mary De Hertogh Flowers 'N' Ferns Jack Howard James Leider Lori De Hertogh Flowers by Dick & Son, Inc. John Howard Nikki Lemier DeJong Greenhouses, Inc. Flowers by George, Inc. Kristin Howkins Len Busch Roses, Inc. Jim DelPrince Flowers from Sky's the Limit, Kristin Howkins Livetrends DESIGN MASTER color tool, Inc. Charles Ingrum inc. Thomas Logue Karen Fountain Jardines De Los Andes Long Island Flower Growers Darin Dewberry Four Seasons Flowers Karl Jens Association Dillon Floral Corporation Paul Fowle Jet Fresh Flower Distributors Los Angeles Flower Market John Dole Fresca Farms, LC Chuck Johnson of the American Florists' Traci Dooley Fresh Bloomers Flowers and Joseph H. Hill Memorial Exchange Ltd. Susan Doyle Gifts Foundation Lubbock Wholesale Florist, Inc. Dramm and Echter, Inc. Kelvin Frye Lesley Judd Shirley Lyons DV Flora FTD, LLC. Vicki & Jeffrey Kaufman Robert Lyons DWF Wholesale Florists Chuck Gainan Kendall's Flowers & Gifts Robert Maddux Eason Horticultural Marta Garcia Kennicott Brothers Company Madeline's Flowers Resources, Inc. Ramon and Brenda Garcia Kern Park Flower Shoppe Sonja Maki Eclipse Flowers GEMS Group, Inc. Robin Kilbride Masterpiece Flower Co. Egan's Gardens, Inc. Georgia State Floral Dist. Kitayama Brothers/Greenleaf Matlack Florist, Inc. Miu Eng Laura Gerhold Wholesale Florist, Inc. Maximum Nursery, Inc. Ensign Wholesale Florist, Inc. Golden Flowers, Inc. Kittelberger Florist

continued on next page 26 | American Floral Endowment endowment.org | 27 Friends of the Endowment Schneider's Florist Michael Trogdon Seagroatt Riccardi, Ltd. Maryke Tromp continued from previous page Sense Ecuador SA F.J. Trzuskowski Robert and Carol Mayer Ellen Paparozzi Robert and Carol Sharpe University of Georgia - Department of Horticulture Mayesh Wholesale Florist, Inc. Laura Parker Shelley's Flowers & Gifts Michael Valade McNamara Florist, LLC - Passion Growers LLC Laura Shinall Van Dyk Brothers Wholesale Design Center Kate Penn Sally & David Sloop Florists McShan Florist, Inc. Pennock Company Smithers-Oasis Company/ Floralife Jack & Carolyn Van Namen Michael Mellano Pete Garcia Company/Garcia John and Barbara Mellano & Company Group Soderbergs Floral and Gift Vandenbergh Metrolina Greenhouses, Inc. Jim and Gwen Phillip Renato Sogueco Vanessa's Flowers Michigan Floral Association Phoenix Flower Shops Sole Farms Vogt's Flowers, Inc. Helen Miller Pikes Peak of Texas Glenn Splieth James and Sue Vosters Chad Miller Plaza Flowers Lindsay Squires Chrisp Lenny Walker Marvin Miller Dinesh Popat Anne Stewart John and Mary Wallace Egon Molbak Lisa Pritchett Teresa Sufczynski Charles and April Walton Monday Morning Flowers Pugh's Flowers Susan Sullivan Washington Bulb Company, and Balloon Company Pyramid Flowers Sunshine Bouquet Company Inc. James and Carla Moytnihan Kaitlin Radebaugh Suntracker Technologies Laura Weaver Mt. Eden Floral Company Radebaugh Florist & Michele Sutton Eileen Weber Mueller Brothers, Inc. Greenhouses Bert Swanson Mary Westbrook Multi Packaging Company Ramone's Flowers Syndicate Sales, Inc. Elizabeth Westerback Murrieta VIP Florist Rebel Hill Florist Syngenta Flowers Anne Whealy Nanz & Kraft Florist Willie Reed Tagawa Greenhouses, Inc. Lori Wheat Neal Mast & Sons Travis Rigby Alan Tanouye Whiz Strip Greenhouses, Inc. Alicia Rihn Teleflora Harold Wilkins Terril and Cathy Nell Robertson's Brian Tenney Willamette Evergreen, Inc. Neubauer's Flowers, Inc. Kevin Roethle Texas Specialty Cut Flowers Robert Williams Ninomiya-Koda Foundation Daniel L. Romanow & The Elite Flower Company Lance Williams Tim Noble B. Andrew Zelermyer The Queens Flowers L Wilson Northern Trust Roses are Red & Violets in Corporation Bloom Florists Harold Wolfson Norton's Flowers & Gifts Rex Thompson Royal Flowers Wollam Grove Management James & Brenda O'Brien Manfred Tidor Royer's Flower Shop World Flower Council Ocean View Flowers Tillie's Flower Shop Sakata Seed America Ken Young Karen Oie Tipton & Hurst, Inc. Rod Saline Kenneth Zutz Olive Hill Greenhouses Tomasovic Greenhouses & Oregon Flowers, Inc. San Francisco Flower Mart Nursery, Inc. Janet Oxman Lin Schmale-Tate David Torres

continued on next page 28 | American Floral Endowment endowment.org | 29 Heritage Circle Members Stay Connected! AFE’s Heritage Circle is an endowment.org honorary organization of individuals who have made AFE's main hub of information contains research findings, provisions for a planned gift educational opportunities, past Bulletins, annual reports dating to AFE through a bequest, back to the 1980s, a complete list of AFE donors, and much more. life insurance policy, trust or retirement plan beneficiary designation. It was established as a way for AFE to recognize 2020 • ISSUE ONE QUARTERLY NEWS FOR ENDOWMENT SUPPORTERS Strengthening Bonds with and appreciate those who Floral Funding Agencies Target Millennials With Social Media wish to make thoughtful By Dr. Terril Nell, AFE Research Coordinator contributions that will support Continual improvement is an important part Learn how to use social media to win over young customers of successful businesses. In the flower industry, developing new practices that extend the life of for life. the future of the industry. cut flowers is a high priority. AFE has funded post- By Julie Martens Forney harvest projects at several universities for more Flowers make everyone – including millennials – happy. than 30 years. Sadly, many of these programs have vanished due to retirements and university No one can deny the power of social media to command attention. The budget restrictions. USDA-ARS coordinates fund- siren song plays everywhere you go. At the gym, in the checkout line and ing for the Floral and Nursery Research Initiative even at tra?c lights, it’s tough not to find someone with his or her eyes (FNRI), a federally funded program dedicated to glued to a screen. Social media is here to stay, with the average person Your support can provide vital assistance to AFE in our efforts to floriculture, nursery and landscape research. currently spending 142 minutes a day on social networking and messaging platforms, according to Digital Information World. That’s more time than is AFE had the opportunity to spend a day show- spent on daily grooming routines or eating and drinking. ing Tim Reinhardt, National Program Leader for USDA-ARS and Coordinator of the FNRI funding, Social networks are the strongest influence for consumer purchases. the size, complexity and importance of fresh According to Sprout Social, a social-media management company, fund critical research and scholarships. By becoming a member cut flowers to the entire floral industry. AFE, in Reprinted with permission from coordination with SAF, works with Dr. Reinhardt Florists’ Review, May 2019 continued on page 4 by identifying the research needs and priorities for the floral industry and recommends projects and researchers to receive FNRI funding. The of the Heritage Circle, you help fund a stronger Endowment for a importance of proper care and handling is best The AFE Bulletin is proudly sponsored understood by seeing the handling of flowers by The Todd Bachman Memorial Fund. first-hand and talking with industry leaders who face the challenges of maximizing flower quality Todd Bachman served as Chairman and CEO of stronger industry. and longevity daily. Bachman’s before his untimely death in 2008. Todd was Jim Daly, AFE Chairman, and Terril Nell, AFE a past chairman of the American Floral Endowment Research Coordinator, accompanied Dr. and was very active in many state and national industry Reinhardt on the tour. The tour was arranged organizations. Those who knew him will always and coordinated by Steven Daum, Floralife remember what a great communicator he was and his outstanding leadership and devotion to work and family. His wife and daughters are continued on page 3 honored to carry on his legacy. Ken and Deena Altman Michael Novovesky & Family Paul and Barbara Bachman (to Novovesky Scholarship AFE Bulletin* Fund) Gabriel and Maria Becerra AFE publishes a quarterly print and monthly electronic newsletter, Herman and LaDonna which helps keep donors and industry members informed. The Tom* and Becky Butler Meinders (to Herman & Bulletin highlights relevant industry news and helps the industry Debi Chedester LaDonna Meinders Fund) stay abreast of Endowment projects. Sten and Maryann Crissey Terril and Cathy Nell Email AFE at [email protected] to receive the electronic August* and Mary Belle De Jim and Gwen Phillip Bulletin. Hertogh J.R.* and Mary* Phillip Contact AFE if you're a grower and want to receive our electronic The Del Demaree Family Russell G. Phillip Grower Newsletter, which contains news and resources (to Del Demaree Family Fund) Darlene Piazza* exclusively for growers. John R. De Winter* Walter Preston* Jim and Ellen Ellison Follow Us! Dennis Puppel PJ Ellison Mel* and Joey Schwanke Tim Galea and Nancy Hooper (to Tom Butler Family Fund) Bob and Carol Sharpe Brenda and Pete Garcia Jack and Carolynn Van Namen *The AFE Bulletin is proudly sponsored (to Van Namen Scholarship Red and Katie Kennicott by The Todd Bachman Memorial Fund. Fund) Todd Bachman served as Chairman and John and Janet Kister Jacob* and Rita Van Namen CEO of Bachman's before his death in 2008. Charles and Gina Kremp Charles and April Walton He was a past AFE Chairman and was very Dwight and Dawn Larimer active in many state and national industry Wanda M. Weder organizations. Those who knew him will always remember what a James and Peggy* Leider Robert Wilkens great communicator he was and his outstanding leadership and Shirley and Terry Lyons Anonymous devotion to work and family. His wife and daughters are honored to Robert and Charee Maddux carry on his legacy. *Deceased

30 | American Floral Endowment endowment.org | 31 Your contributions support: n Research – producing healthier, longer-lasting flowers and plants to boost profits for everyone! n Scholarships and Internships – providing tomorrow's industry leaders with the experience they need, and supporting the next generation of growers, wholesalers, retailers, importers, allied industry workers and educators. n Educational Grants – funding educational programs for the advancement of the industry.

Support the future of the industry you love with a tax-deductible contribution today. endowment.org/donate

Funding Generations of Progress Through Research and Scholarships

American Floral Endowment 1001 N. Fairfax Street, Suite 201, Alexandria, VA 22314 tel: 703.838.5211 | fax: 703.838.5212 endowment.org