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Television Sub-Panel

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Television Sub-Panel W&S online market research is one of the top online market research service provider in Vietnam. In 2011, we established our actively managed panel "Vinaresearch" which has reached the number of over 105,291 members in January, 2013. TELEVISION SUB-PANEL The "Television (TV)" sub-panel is conducted with 4,695 respondents (Vinaresearch members). Statistical results go through: 1. TV owned status 2. Frequency of watching TV shows 3. Number TV you own 4. Average time of watching TV shows 5. Time for watching TV shows 6. Favourite TV shows 7. Type of favourite TV programs 8. Frequency of searching related information about TV shows 9. TV channels you often watch 10. Search related information about TV shows 1. TV owned status [SA] (N=5,412) Frequency Percent Total 5,412 100% Do not own TV 609 11.3% Own TV 4,803 88.7% 2. Frequency of watching TV shows [SA] (N=4,803) Frequency Percent Total 4,803 100% Seldom / never watch TV 108 2.2% Watching TV 4,695 97.8% 3. Number TV you own [SA] (N = 4,695) Frequency Percent Total 4,695 100% 1 1,823 38.8% 2 1,821 38.8% 3 702 15.0% 4 241 5.1% 5 79 1.7% Over 5 29 0.6% 4. Average time of watching TV shows [SA] (N = 4,695) Frequency Percent Total 4,695 100% 5 hours / day or more 884 18.8% 3 - 4 hours /day 1,903 40.5% 1 - 2 hours /day 1,528 32.5% 30 minutes - under 1 hours /day 280 6.0% 15 - under 30 minutes / day 64 1.4% Under 15 minutes / day 23 0.5% Sometimes I watch TV 13 0.3% 5. Time for watching TV shows [MA] (N=4,695) Frequency Percent Total 4,695 100% 5:00 - 7:00 am 595 12.7% 7:00 - 9:00 am 813 17.3% 9:00 - 11:00 am 463 9.9% 11:00 am - 1:00 pm 953 20.3% 1:00 - 4:00 pm 172 3.7% 4:00 - 6:00 pm 447 9.5% 6:00 - 8:00 pm 2283 48.6% 8:00 - 10:00 pm 2513 53.5% 10:00 - 12:00 pm 817 17.4% 12:00 pm - 5:00 am 62 1.3% 6. Favourite TV shows [MA] (N = 4,695) Frequency Percent Total 4,695 100% TV shows of VTV station VTV News 3,333 71.0% Ai la trieu phu 2,043 43.5% Duong len dinh Olympia 1,559 33.2% Giong hat Viet (The Voice) 1,430 30.5% Dau truong 100 1,427 30.4% Nguoi mau Viet Nam (Vietnam's Next Top Model) 1,322 28.2% Tim kiem tai nang Viet Nam (Vietnam's Got Talent) 1,169 24.9% Than tuong am nhac Viet Nam (Viet Nam Idol) 1,116 23.8% Rung chuong vang 923 19.7% Chao buoi sang 918 19.6% Ai thong minh hon hoc sinh lop nam 877 18.7% Hay chon gia dung 843 18.0% Buoc nhay Hoan Vu 841 17.9% 360 do the thao 823 17.5% Chiec non ki dieu 769 16.4% Chung toi la chien si 745 15.9% Tro choi am nhac 679 14.5% Do re mi 680 14.5% Sieu dau bep 606 12.9% Thoi trang va cuoc song 586 12.5% Bai hat Viet 427 9.1% Robocon 396 8.4% Tre em luon dung 374 8.0% Tro chuyen am nhac 360 7.7% Voi khan gia VTV3 318 6.8% An toan giao thong 321 6.8% Diem hen van hoa 301 6.4% Sao mai diem hen 297 6.3% Bai hat yeu thich 244 5.2% Van hoa Su kien va Nhan vat 179 3.8% Qua mien dat nuoc 148 3.2% Chuyen nha nong 127 2.7% Chap canh thuong hieu 123 2.6% Ket noi tre 115 2.4% Noi mang y tuong 81 1.7% Hop ca tranh tai 63 1.3% Uoc mo cho em 61 1.3% Van tay (Ime) 32 0.7% Movies 24 0.5% Others 22 0.5% Frequency Percent Total 4,695 100% TV shows of HTV station Vuot len chinh minh 1,812 38.6% Ban tin kinh te - Tai chinh 1,092 23.3% Mon ngon moi ngay 1,005 21.4% Con da lon khon 832 17.7% Du lich & cuoc song 826 17.6% Thay loi muon noi 739 15.7% Thoi trang va cuoc song 580 12.4% Ngoi nha mo uoc 582 12.4% Chung suc 534 11.4% Lu khach 24h 510 10.9% Di tim an so 491 10.5% Hanh trinh ket noi trai tim (Love Bus) 427 9.1% Thu thach cung buoc nhay (So You Think You can) 415 8.8% Gia dinh tai tu 411 8.8% Tai tieu tuyet 343 7.3% Mot phut de chien thang 297 6.3% Chuyen nho 260 5.5% Kinh da trong 227 4.8% Nhip song Sai Gon 220 4.7% Tieu lam bach nghe 170 3.6% Toi la nguoi dan dau 93 2.0% Movies 31 0.7% Others 18 0.4% TV shows of other station Duoi hinh bat chu 1,306 27.8% Vitamin 461 9.8% Vo toi la so 1 453 9.6% Hanh trinh kham pha 450 9.6% Chuyen xe nhan ai 325 6.9% Mai am tinh nguoi 301 6.4% Chuyen phiem 180 3.8% Bi quyet giu chang 159 3.4% Mui ten vang 139 3.0% Movies 59 1.3% Duoc - mat 56 1.2% Others 37 0.8% 7. Type of favourite TV programs [MA] (N = 4,695) Frequency Percent Total 4,695 100% Movies 3342 71.2% News 3177 67.7% Game shows 2398 51.1% Music 2048 43.6% Reality TV programs 1820 38.8% Sport 1790 38.1% Technology 1567 33.4% Cartoon 1539 32.8% Health 1314 28.0% Fashion 1302 27.7% Travel 1154 24.6% Enjoy life 999 21.3% Family 977 20.8% Community programs 965 20.6% Education 755 16.1% Children's programs 722 15.4% Documentary 666 14.2% Seminar / Forum 310 6.6% TVC 287 6.1% Others 5 0.1% 8. Frequency of searching related information about TV shows [SA] (N = 4,695) Frequency Percent Total 4,695 100% Never 564 12.0% Rarely 1389 29.6% Sometimes 2305 49.1% Regular 371 7.9% Very regular 66 1.4% 9. TV channels you often watch [MA] (N = 4,695) Frequency Percent Total 4,695 100% Viet Nam TV Station VTV3 4,014 85.5% VTV1 2,937 62.6% VTV2 1,544 32.9% VTV6 909 19.4% VTV9 514 10.9% K+1 436 9.3% VTV4 326 6.9% VCTV1 283 6.0% VCTV3 240 5.1% VCTV2 206 4.4% VCTV7 205 4.4% VCTV6 160 3.4% K+NS 125 2.7% K+PC 114 2.4% VTV5 94 2.0% VCTV8 73 1.6% Ho Chi Minh City TV Station HTV7 2,160 46.0% HTV9 1,910 40.7% HTV3 953 20.3% HTVC - PHIM 847 18.0% HTV2 799 17.0% HTV1 602 12.8% HTVC - THUAN VIET HD 551 11.7% HTVC - CA NHAC 534 11.4% HTVC - GIA ĐINH 532 11.3% HTVC - PHU NU 439 9.4% HTVC - THE THAO 410 8.7% HTVC - DU LICH 313 6.7% HTV - MUA SAM, TIEU DUNG 249 5.3% HTV4 202 4.3% HTVC+ 90 1.9% HTVC - FBNC 89 1.9% HTV - Coop 52 1.1% Hanoi TV Station Ha Noi 1 1,521 32.4% Ha Noi 2 626 13.3% Frequency Percent Total 4,695 100% VTC TV Station VTC7 - TodayTV 1,206 25.7% VTC9 - Let's Viet 861 18.3% VTC3 721 15.4% VTC4 - Yeah1 family 638 13.6% VTC2 625 13.3% VTC13 - iTV 375 8.0% VTC6 - Saigon Channel 268 5.7% VTC11 - Kids TV 268 5.7% VTC10 - NetViet 181 3.9% VTC14 146 3.1% VTC5 - VBC 103 2.2% VTC16 103 2.2% VTC8 - VITV 91 1.9% VTC12 89 1.9% Binh Duong TV Station BTV1 815 17.4% BTV2 588 12.5% BTV3 241 5.1% BTV4 147 3.1% BTV5 81 1.7% Other stations Vinh Long 123 2.6% SCTV 57 1.2% Da Nang 22 0.5% Hai Phong 16 0.3% HBO 13 0.3% Long An 16 0.3% Dong Nai 14 0.3% Others 123 2.6% 10. Search related information about TV shows [MA] (N = 4695) Frequency Percent Total 4,695 100% There is no special reason 524 11.2% This program's idea is unique 2552 54.4% Suitable for my time 2497 53.2% Compelling dramatic content 2294 48.9% Because it is my favorite kind 1256 26.8% Cared by my friends / relatives too much 1202 25.6% Having community nature (Charity, donation, humanitarity, …) 1150 24.5% Advertised on TV / Media too many 1082 23.0% Large amount of audiences 938 20.0% Advertised on print medias 851 18.1% Hight interactive with audience (Vote / predict …) 791 16.8% Monumental scale organization 745 15.9% Shown in large TV channels 740 15.8% Suitable editing with Vietnam culture 700 14.9% Attractive awards for participants 692 14.7% International 673 14.3% Nationalistic 665 14.2% Guests are famous in Vietnam 614 13.1% Experienced Master of Caremonies 591 12.6% TV Shows have foreign script 565 12.0% Guests are famous in overseas 427 9.1% New Master of Ceremonies (MC) 256 5.5% Large companies hold programes 210 4.5% Others 19 0.4% RESPONDENT PROFILE Male Female North Central Sourth 33.8% 51.1% 48.9% 53.3% 12.9% 34.9% 83.1% 29.6% 16.2% 8.2% 5.7% 5.5% 4.6% 6.6% 5.8% 16 - 19 20 - 24 25 - 29 30 - 34 35 - 39 Over years years years years years 40 old old old old old years old 38.0% 25.0% 10.3% 8.9% 7.9% 6.5% 1.4% 1.4% 0.6% Others Unemployment / Unemployment Executive Executive / Junior Students / CEO Director/ Officier Housewife Private business business Private Self Self Retirement Manager Executive owners - Employment CONTACT INFORMATION W&S Company, Limited Address: Floor 10, 40 Pham Ngoc Thach St., District 3, HCMC.
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