Cultural Placemaking in the Royal Borough of Kensington and Chelsea

Contents

Introduction 4VSÁPI Inside the World’s Cultural City The Royal Borough: Seizing the Opportunity Case Studies 8LI'VIEXMZI(MWXVMGX4VSÁPIV Earl’s Court Lots Road Kensal Gasworks and Surrounds Kensington and Chelsea: Cultural Motifs Cultural Interventions: A series of initial ideas for consideration Next Steps Report Partners

Introduction Councillor Nicholas Paget-Brown

This publication has arisen from a desire to explore the relationship between local ambitions for arts, culture and creativity and new property developments in the Royal Borough of Kensington and Chelsea. Culture continues to prove its key significance to our part of London in so many ways and it is heartening that developers, artists and arts organisations have in recent times been collaborating on projects much more closely.

In our desire to find the right way forward We are in an excellent position to connect for Kensington and Chelsea we wanted to developers to the creative content of the examine what has been achieved, look at borough, and thereby both to animate and emerging patterns and map out the right add value to their plans. We believe that, approach for the borough as a whole. armed with a long-term neighbourhood vision and a clear appreciation of the We are privileged to have a fabulous significance of the borough in the wider cultural mix in the borough, ranging from London context, we are in a strong internationally renowned institutions to position to broker successful partnerships creative entrepreneurs, from specialist that will benefit developers, artists, arts organisations to major creative residents, local businesses and visitors industries. The borough is also home alike. This thinking covers every stage, to more than twenty festivals and an from inception through the various phases increasing number of practising artists of development, and on to completion and are based here, sometimes working in into use. Each development potentially has studios offered by the Council and part- a different creative opportunity and, as the funded by valued partners. We believe most densely populated three square miles that our role as a local authority is to in the UK, we want to ensure we have a encourage creativity, support it where framework that has an empathetic fit with we can and ensure that all our residents the area where it is sited. have opportunities to engage creatively in ways that work for each of them individually. We are happy for culture Councillor Nicholas Paget-Brown to be a key motif for our borough as its Deputy Leader and Cabinet Member for future development is shaped. Transportation, Environment and Leisure

4VSÁPI .SLR,EQTWSR7IRMSV7XVEXIK]3JÁGIV%VXWERH Culture, Royal Borough of Kensington and Chelsea

The Royal Borough of Kensington and Chelsea is the smallest London borough, excluding the City of London. It is the most densely populated local authority in the United Kingdom and is among the most affluent areas of Western Europe.

The borough is famous for its retail offer – presentation of new work by the world- with department stores such as Harrods renowned sculptor Tony Cragg. English and Harvey Nichols, and Portobello Road, National Ballet School is located in the Royal which attracts visitors from around the Borough, as are the Royal British Society of globe. It is also home to the Notting Hill Sculptors and Christie’s the auctioneers. Carnival and the Chelsea Flower Show. The many creative businesses associated Among the borough’s many attractions with the borough include Monsoon, and landmarks are the Royal Court Accesorize and Cath Kidston from Theatre, Earl’s Court Exhibition Centre, the world of fashion; the Independent Kensington Palace, King’s Road, Leighton newspaper and Granta Books from House Museum and Saatchi Gallery. journalism and publishing; with EMI, Sony and Universal Music representing Exhibition Road is home to world- music and entertainment. renowned institutions such as the Science Museum, the Natural History The Royal Borough is famed for its spirit Museum, and the Victoria and Albert of creative independence, embodied Museum. In a multi-million pound by individuals such as Mary Quant and scheme, Exhibition Road itself has Vivienne Westwood, Mick Jones and Damon been transformed into the UK’s most Albarn, Lucien Freud and Richard Curtis. accessible cultural space. Its reopening will be celebrated in July 2012 with the (Exhibition) Road Show. In autumn 2012, Exhibition Road will host a major

Royal Borough of Kensington and Chelsea: Inside the World’s Cultural City Mark Davy, Futurecity

Kensington and Chelsea is a unique place, where a wide range of nationalities and cultures meet in a borough that is a microcosm of our world-class city. London is home to 8 million individuals, their languages and cultures, which provides the cross-fertilisation that makes the capital such a vibrant, self renewing place.

Centuries of investment, innovation, grained rich mix of uses across the borough. trade and immigration have led to We believe that successful urban places, London moving from a city traditionally however individual, have in common an defined by commerce to one defined by atmosphere that might be described as culture. There is now strong evidence ‘seductive’. They work at physical, sensory of the power of the cultural sector to and intellectual levels, offering experiences energise places and provide originality that are varied, rewarding, intriguing, and authenticity to our urban centres. unexpected and inspiring. However, with the unstoppable move towards mass urbanisation we need new When it comes to making successful thinking on how to make our cities great new places, planning in culture from the places to live in, in ways that work for start (what this report refers to as Cultural both the private and the public sectors. Placemaking) is essential for unlocking the seductive potential of urban living. Culture Planning often separates our urban can act as a catalyst for the theatre and experiences into places for living, places activity that enlivens established streets for business, retail districts for shopping and squares but which is conspicuously and leisure places for entertainment. absent from many new developments. This is a path that Kensington and Chelsea Cultural Placemaking articulates a has not followed. We believe that the best distinctive vision for new developments, urban developments are led by mixing uses helping to create real places and provide together – we have always valued the finely authenticity and local ownership.

These add value in three powerful ways: and makes them attractive to live in. Our embedded approach encourages t
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wellbeing, employment, education, leisure attracts residents, business tenants and and heritage to tourism, and technology. visitors who bring disposable income t
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The residents of Kensington and and stakeholders, which will help the Chelsea are central to successful Cultural planning of the development and to Placemaking. Residents, workers and the sustain it once complete. millions of visitors to the borough are part of the right commercial and cultural mix. We want to ensure that our new We will work with partners to ensure that redevelopment areas become places all phases of development remain true to that are attractive to our residents and their original vision, and with a range of raise the profile of the borough as a great people (from planners and project teams place to live, work and play. Our shared to politicians and local stakeholders) who ambition is for developers, investors and can champion new developments at every communities to work with us in providing level. We are searching for a new approach places that can encourage the dynamic mix to development, one that demonstrates the of people from different cultures, provide commercial viability of brokering shared opportunities for training and education, services and amenities, where costs are great architecture, animated streets and shared between the developer and local squares, new parks and public places and authority to provide facilities and amenities a varied cultural offer, whether creative (e.g. a library, gallery or cultural facility) and industries or museums and galleries. ultimately to provide real places of beauty and creative energy. Cultural Placemaking We aim to introduce new thinking, an looks to create a sustainable mix of approach that will help to provide the residential, retail, leisure and commercial creative ‘glue’ of people and ideas that uses, with high quality public realm binds successful urban places together underpinned by original thinking.

The chemistry needed for successful sector. However, we believe that this Cultural Placemaking begins with pioneering approach, applied across knowing where you are. For developers the Royal Borough, will become an it involves understanding the history exemplar for developers across the UK. and heritage of their sites in the Royal Places that offer authenticity, a real Borough. They must reference the identity and which reflect the local site’s history and heritage and look at community will add measurable value the cultural context of the site. There to residential, commercial, leisure and are many possible interventions that retail development. We appreciate that can help define a new place, from art the process of creating ‘real places’ is in the public realm, artist-designed complex and that it requires a diverse streetscapes, partnerships with festivals skills base; it has as much to do with and venues, introduction of creative risk and experiment as the cold realities workspaces and the commissioning of master planning. of architecture that responds to need, to real opportunities and to the social, The necessary dreams, visions and hopes political and cultural identity of the have to be harnessed here and now. The location. In short, designing a community Royal Borough of Kensington and Chelsea focused, commercially viable and multi- wishes to build on London’s one-world faceted public realm that combines to appeal and its connectivity to the rest realise an attractive place offering a of the world. With Cultural Placemaking range of experiences. at the heart of the borough’s plans for regeneration, London will gain new The idea of Cultural Placemaking is creative districts where communities can not yet a common term in the property trade language, ideas and culture. The Established Creative District The Organic Creative District

London is a city of villages, each with There are many organic creative districts its own identity, but gradually new in London, offering a rare degree of areas of geography have begun to take edginess and authenticity. The growth shape, which we describe as ‘creative of the organic district has evolved via districts’. Places like Soho, Covent the traditional route of low cost rents and Garden and Shaftesbury Avenue have a historic industrial buildings re-colonised long and established history of hosting by the creative community. Successful the arts. They have large numbers of creative places have retained or high quality cultural offers, opera, theatre, rediscovered their cultural identity in the cinemas, dance, museums, universities, layers left by immigration and upwardly galleries etc. supported by the fine grain mobile populations, be they Huguenots, of hotels, bars, clubs and restaurants. The West Indian, Chinese, African, east established creative district has good European, Jewish or Bangladeshi. Each transport links, an identifiable location that transient community has left cultural is easy to find and businesses that supply traces, architecture, street names, and support the cultural industries. They markets, food and festivals. attract small private sector businesses that feed off the creativity and uniqueness of A real organic creative district is visible the place. But they are also high rent, in the creative industries, the markets, dense and lack the capacity to expand. festivals, music and graffiti. It also offers authenticity through the people who live In “Albertopolis”, the capital enjoys and work in the area, the local businesses, one of the world’s most famous restaurants, hairdressers, sandwich established creative districts. It is home shops, design agencies and nightclubs. to international museums, world-class The brand of the area is original and education institutions such as Imperial independent, with local businesses using College, the Royal Colleges of Art and art and design to create a distinct and Music and cultural institutions such original identity. as the Polish Club, Goethe Institut and Ismaili Centre. We believe that there The Royal Borough’s organic creative is potential to explore “satellites” of district is centred on Portobello Road. Its Exhibition Road institutions so their effect has already been seen to resonate effect can resonate further across the across the borough with antique shops and borough. The relocation of the Design vibrant street-life springing up on Golborne Museum to the former Commonwealth Road, for instance. A well-designed Institute is a rare opportunity for a major wayfinding strategy could better join new cultural destination in the borough Portobello Road with other creative districts that will anchor the western end of across the borough; and link to currently Kensington High Street. less well connected areas and amenities like Wornington Road and the new Kensington Academy and Leisure Centre. The Emerging Creative District Case Study

The emerging creative district features A good example of a place that is working hidden pockets of creative talent and is to develop its cultural identity is Deptford waiting to be discovered. Such places in South London, which has a long and offer opportunities to find ‘big ideas’ rich history connected to the Royal Docks that can connect their people and and the Thames and the industrial history organisations under a single theme. of London. Deptford has emerged as a The Royal Borough’s main emerging thriving cultural place, its relative isolation creative district is the land close to Kensal attracting a burgeoning cultural population Gasworks. Small clusters of creative of writers, musicians, artist, designers businesses are housed in low cost and dancers. Deptford also builds on the creative industry spaces at the Grand cultural permanence represented by the Union Centre, Ladbroke Hall and the internationally renowned LABAN dance Saga Centre on Kensal Road. The cultural centre, the Albany Theatre, Goldsmiths diversity of the borough is also reflected College and the large numbers of galleries in the voluntary organisations which work and hundreds of artists and craftspeople from the Canalside building on Canal Way working in converted industrial buildings. and the area is closely associated with This is a unique cultural destination, the Royal Borough’s proud black music defined by the Deptford X visual arts history. These “green shoots” of creative festival and supported and sustained by potential should be considered in regard the community. to both the development of existing facilities, and new developments on brownfield sites such as Kensal Gasworks. For instance, by hosting Notting Hill Festival-related cultural facilities, such as music, costume, arts and crafts and fashion, or incorporating the area’s cultural heritage into the design of architecture, landscape and public realm. (See Case Study).

The Royal Borough is rich in art and culture. We host national institutions; the Victoria and Albert Museum and the Royal Court Theatre are at the heart of the Royal Borough’s cultural offer; the Saatchi Gallery opened in Chelsea in 2008 and other major cultural institutions like the Serpentine Gallery, the Albert Hall and the Louise T Blouin Institute are close by. Major cultural and creative industry businesses of the calibre of the BBC, EMI and Granta are in, or adjacent to, the Royal Borough. We are home to significant cultural events: the Chelsea Flower Show, London Fashion Week and the Notting Hill Carnival.

Royal Borough of Kensington and Chelsea Arts and Culture Policy

The Planned Creative District significance after the replacement of the Exhibition Centre. Second, the new Interest by property developers and development area around Lots Road their design teams in culture-driven Power Station, with its antiques trade regeneration is becoming more and connection to the Kings Road. mainstream. The market, investors and There are also mixed-use development purchasers require authenticity, a sense opportunities at Warwick Road and of place and an identity that responds to Kensal Gasworks. the area in which they are sited. A new approach to placemaking is emerging, Our redevelopment areas have all the one where the masterplanning process ingredients needed to make great follows a period of cultural planning, places: history, heritage, community and which in turn helps provide a vision of the wider offer of the Royal Borough’s what the place is to become. powerful cultural identity. The creative district approach offers developers, Planned Creative Districts are marked stakeholders, creative organisations and by meaningful consultation and the community an oppportunity to help engagement, and partnerships with the build places where the contemporary, local authorities, which identifies the cultural identity of the area shapes the organisations, ideas and individuals that look and feel of each development site. will help define place. This is what we want in Kensington and Chelsea. We Case Study need partnerships with developers that are positive and forward looking, that Kings Cross has the new Central Saint see the benefits of connecting people, Martins College at its centre and Kings communities and businesses through Place and Antony Gormley’s (David shared cultural goals. We need cultural Chipperfield designed) studio nearby. partnerships to help fill new commercial The developers have used the spaces, to provide ideas for the animation international profile of Saint Martins and sustainable use of the public College to offer authenticity and glamour realm, and we need to encourage great to investors and have encouraged architecture, interesting street furniture, further cultural investment from creative thoughtful public art and intelligent agencies, theatres, galleries and creative wayfinding that develops a unique visual industries, helped by the local authority. identity for the Royal Borough. A culture led approach helps attract the large commercial businesses needed to The Royal Borough’s strategic fill office space, the bars and restaurants, development sites offer opportunities the investors and purchasers, the retail for developers interested in the idea of and leisure businesses and ultimately the the Planned Creative District. First, at community who will work and play in this Earl’s Court, where plans are underway rediscovered part of London. for a wider regeneration scheme encompassing adjoining land within the London Borough of Hammersmith and Fulham, and where planning policy requires the area to retain its cultural

The Royal Borough: Seizing the Opportunity

The Royal Borough contains the greatest concentration of recognised Creative Districts in London: Exhibition Road, Chelsea, Notting Hill and Portobello Road. Other neighbourhoods are coming up fast. The borough’s cultural life is a prominent part of its appeal for residents and it brings in millions of visitors each year. Further economic benefits are realised through the 4,000 creative businesses based within the borough: the creative ambience is a major draw for them.

The Council is committed to safeguarding elsewhere in the borough – to further the borough’s cultural excellence and to enhance the borough’s cultural offer. maximising the benefits of culture for local The potential benefits of the Council quality of life and economic performance. working with developers in this way are The Arts and Culture Policy contains considerable. They include: specific objectives for regeneration, urban development and creative businesses. t
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The Culture Service works closely with cultural infrastructure over a long period the planning, neighbourhoods and town of time centres, street management and licensing t
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teams to deliver these objectives. Their content of such amenities, not merely joint work ranges from temporary uses of their existence vacant property, to long-term planning for t
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the strategic development sites within without burdening the Council taxpayer the borough. or necessarily diminishing Section 106 developer contributions The Council now has a unique t
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opportunity to engage the developers of partnerships with key arts and cultural these strategic sites – and those active organisations

Envisaging the borough as a tapestry of Ultimately, this way of working will further existing and potential Creative Districts enhance the profile and desirability of the is a simple means to bring developers borough as a cultural destination. and the Council together. In doing so, Kensington and Chelsea would be a pioneering authority – the first to take a planned, holistic, and long-term view of working with the private sector to deliver new cultural provision.

To pass up this opportunity means to risk losing inward investment and high-quality cultural infrastructure. The upcoming generation of artists and creative entrepreneurs often chooses to locate in places like Shoreditch, Deptford or Bermondsey due to their greater affordability. The Council also needs to work with developers to increase the borough’s stock of affordable workspace, if it is to remain a location of choice for the next Damien Hirst, Tweetdeck or Last FM.

The creative and cultural sector accounts for around 15 per cent of employment in the Royal Borough, within around 30 per cent of the borough’s business units. Kensington and Chelsea ranks joint-fifth in London, alongside Westminster, and behind Hammersmith and Fulham, Camden, Islington and Richmond. Numbers of creative and cultural businesses in the borough have remained relatively steady over the past few years with some fluctuation between business types.

Royal Borough of Kensington and Chelsea Arts and Culture Policy.

Case Studies Alex Homfray, BOP Consulting

This section explores how three major development sites in the Borough can be treated as Creative Districts: Earl’s Court, Kensal Gasworks and Lots Road. Our analysis draws on desk research, site visits and the Futurecity/BOP Creative District Profiler. The Profiler is a data tool designed to analyse the potential of any neighbourhood as a Creative District which pulls in visitors and investors. The Profiler scores the neighbourhood from 0 to 5, against eight factors associated with successful Creative Districts. More details on the Profiler are overleaf. 8LI'VIEXMZI(MWXVMGX4VSÁPIV

The Futurecity/BOP Creative District Profiler is a tool to identify the strengths that any neighbourhood can draw on to become a Creative District with an exciting cultural life which attracts visitors and investors. The Profiler also highlights any weaknesses. To run the Profiler, we first define the neighbourhood as a circle extending for half a mile around a central point. This is a ten minute walk. Then we score the neighbourhood from 0 to 5, against eight factors associated with successful Creative Districts. We derive the scores from robust national and London data sources.*

Creative Residents The proportion of residents who have creative jobs (Experian)

Younger Residents The proportion of residents in the key 25-34 age group (Experian)

Ethnic Diversity The proportion of residents who belong to ethnic minority groups (Experian)

Cultural Offer The number of cultural venues (Culture24 and Experian)

Retail Offer The strength of the neighbourhood’s retail offer (Venuescore)

Public Transport How good the public transport links are (Transport for London PTAL data)

Land Availability The area of land that is available for redevelopment (National Land Use Database)

Desirability The number of residents in the AB social class who have chosen to live there (Experian) CASE STUDY: SHOREDITCH AND SPITALFIELDS

CREATIVE RESIDENTS YOUNGER DESIRABILITY RESIDENTS

LAND ETHNIC AVAILABILITY DIVERSITY

PUBLIC CULTURAL TRANSPORT OFFER RETAIL OFFER

The scores are mapped onto a grid to BOP’s many years of experience with reveal the neighbourhood’s unique major regeneration projects. However: profile. This profile can be compared to other Creative Districts. For example: t
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word on any neighbourhood. It provides t
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a rapid initial analysis to kick off more – Albertopolis detailed planning. t
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– Shoreditch and Spitalfields with a walking tour of the t
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neighbourhood. This will add rich – Kings Cross Central qualitative detail. For example, the t
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Profiler assesses the strength of the local retail sector, but only a site tour The Profiler is based on robust data will reveal the unique mix of shops sources, and it draws on Futurecity/ and the experience of using them.

* The profiler uses a unique combination of commercial and government data to establish an objective indicator of creative potential. Datasets include the national Experian demographic database, the retail ranking survey Venuescore, Transport for London’s Public Transport Accessibility Level, and the Department for Communities and Local Government’s National Land Use Database. Earl’s Court

Earl’s Court creative jobs, which is way above the London average The Earl’s Court Exhibition Centres will t

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host the indoor volleyball at the 2012 age group, above the London average Olympic Games. Following this, the t

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landowners will be looking to redevelop the minority group site, together with the adjoining TfL depot, Seagrave Road carpark and two housing Likewise the Opportunity factors are estates in LBHF. The Mayor of London, firmly in place: Royal Borough of Kensington and Chelsea, and London Borough of Hammersmith and t
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Fulham are currently finalising a planning land is being brought forward and the framework to guide redevelopment in landowners share a clear vision for its this area, known as the Earl’s Court and development West Kensington Opportunity Area. This t
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planning framework envisages the vast by the AB social class, who make up 37 hectare site becoming ‘West London’s TPNF

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SFTJEFOUT New Urban Quarter offering thousands of New Homes and amenities’. Earl’s Court’s infrastructure factors are also promising. There is an established heritage As redevelopment involves the demolition and a reasonable existing cultural offer of the Earl’s Court Exhibition Centres, to build on, with the potential to partner the planning framework requires new cultural practitioners based elsewhere in development to ‘create a lively cultural the boroughs of Kensington and Chelsea destination with a variety of culture, arts and Hammersmith and Fulham. Public and creative facilitates that continues transport is good, and the current retail the Earl’s Court brand’. The planning offer will be further strengthened through framework requires that this cultural the redevelopment. destination is anchored by at least one large cultural facility and complemented t
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by a number of smaller arts and culture Centre, the Bhavan Centre, London facilities, affordable artists’ studios and Academy of Music & Dramatic Art, other creative workshop and studio and Miss Q’s space. The planning framework does not t
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prescribe the occupier of these facilities, as daytime footfall, designated as a Minor this will be subject to discussions between Retail District by Venuescore (with a the developers and GLA, RBKC and LBHF high proportion of independent shops cultural advisors. by London standards) t
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an average PTAL rating of 4.5 Earl’s Court is effectively being regarded as a Planned Creative District. This is a good fit with its existing dynamics: most of the factors associated with a successful Creative District are already in place. Investing in culture will not just put the new Earl’s Court on the map: it will unlock demand among the many cultural audiences and producers already resident locally, while attracting new residents and businesses with similar profiles from across London and beyond.

EARLS COURT CREATIVE DISTRICT PROFILE

CREATIVE RESIDENTS YOUNGER DESIRABILITY RESIDENTS

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PUBLIC CULTURAL TRANSPORT OFFER RETAIL OFFER Lots Road

Lots Road station building and will create a signature waterside restaurant, cafes, retail units and This area of contrasts sees Kings Road offices together with a leisure complex and giving way to secluded side streets and 800 new apartments. the riverside, with well-used community amenities alongside pockets of quiet Lots Road is very promising as a Creative creative energy. Dominating the area, the District. The People factors associated towers of World’s End Estate face those with a successful Creative District are of Chelsea Wharf. This area rewards the already in place: explorer with unexpected discoveries though, in urban design terms, it would t
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benefit from greater focus and connectivity. creative jobs, which is very high – way above the London average Culturally, Lots Road is a centre for t

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creative learning and production. Much age group, above the London average creative energy is contained within the t

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KCL School of Design, the Heatherley minority group School of Fine Art and the English National Ballet School. The famous Likewise the Opportunity factors are antiques trade along Lots Road is joined firmly in place: by a wider range of creative businesses including mini clusters such as the 92 t
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Lots Road complex. There are just two being brought forward for development established arts venues, the 606 Club and within Hutchison-Whampoa’s Lots Road Chelsea Theatre. Power Station mixed use development (now underway) The Power Station is an imposing t
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opportunity to provide a new focal point of local residents for the area. The approved Hutchinson- Whampoa scheme retains the power Lots Road’s Infrastructure factors are also promising. There is a modest cultural designated a Minor Retail District by offer to build on, particularly by tapping Venuescore, and the busier parts of the into the creative energy of the two art Kings Road are not too far away (both schools. Public transport is reasonably boast a high proportion of independent good, and the retail offer is to be shops by London standards) strengthened. t
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riverside is less well connected: the the Chelsea Theatre and the 606 Jazz average PTAL rating is 3.5. Club – although there is significant further creative energy contained within the three Around the area culture can play a major role arts colleges (specialising in design, fine in connecting disparate neighbourhoods, art and ballet) and in small creative industry for example through a public art trail, and clusters such as 92 Lots Road; and through by providing spaces and events to bring evening venues such as Embargo nightclub residents together. Retention of affordable t
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workspace may become an issue in daytime footfall: Fulham Road is future as regeneration gathers pace.

LOTS ROAD CREATIVE DISTRICT PROFILE

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PUBLIC CULTURAL TRANSPORT OFFER RETAIL OFFER Kensal Gasworks and Surrounds

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known to many Londoners. At present, connectivity, with a PTAL rating of the huge 17-hectare Gasworks site is 3.5. The proposed new Crossrail station isolated even from local residents. Yet, a will boost the accessibility and profile residential-led mixed-use development of the area. on this site could yield over 2,500 new homes, potentially served by a new The area will see considerable Crossrail station, and fund improvements development over coming years and there to the canal towpath. are signs that it can attract the more affluent housebuyers who will help to Using the Creative District profiler, in make the development viable: terms of People factors: t
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three residents belongs to an ethnic Kensal Gasworks would suit treatment minority group with, for example, visible as an Emerging Creative District, Caribbean, Portuguese and Iranian which celebrates the local black and communities supporting various social independent music and other cultural centres and cafes heritage, and offers new opportunities for existing practitioners. The community The Infrastructure factors are not spaces required on the Gasworks site by strong yet but new development will the borough’s Core Strategy could support help address this: outreach/expansion for arts organisations – whether already locally based or from t
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further afield. There is a particular many small creative businesses opportunity to provide a new facility to and community/arts organisations support and showcase Carnival Arts. are housed within former industrial The rich and strong associations of North buildings Kensington with the film industry provide further inspirations. The site could Key infrastructure projects at Kensal support studio spaces, fit for purpose for Gasworks could benefit from the injection the twenty-first century, accommodating of a creative spark to provide new independent producers and other industry icons for the area. For instance, a new suppliers. Such workspace could be footbridge across the canal could be complemented by teaching facilities for treated as an artwork in its own right. specialist higher education departments Likewise the proposed new Crossrail in film, and enterprise and business station presents an opportunity to development programmes. commission dramatic artist-led façade designs or public artworks.

KENSAL GASWORKS CREATIVE DISTRICT PROFILE

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Kensington and Chelsea: Cultural Motifs

The distinctive cultural identity for all regeneration sites in the Borough will be forged over time but they should form part of complementary borough-wide cultural motifs. These five snapshots suggest some cultural motifs that may be used across the strategic development sites to bring them into the mainstream of Kensington and Chelsea’s cultural character.

The West{walk}way that all new developments feature such pathways and access routes, and are Across the borough we see a contrast signposted to form part of this network. between busy main roads and secluded (almost secret) back alleyways. In a Dwelling in Unity variety of forms, these echo the diversity of the area. When signposted, the The African-Caribbean heritage of the signposting has no unified style, with no north of the borough is justly famous and indication as to the destination of each celebrated. However, there are a number path, and the proximity of other facilities of other communities in the strategic (e.g. shops, cultural or infrastructural). development areas which, to a greater These paths currently provide access only or lesser degree, define the locations, to people with local knowledge. Outsiders and would form exciting, place-specific find them by accident if at all. These starting points for a cultural masterplan. paths form the basis of a network across the borough, at a human-scale. They open For instance: up the borough to unexpected, locally specific connections. They should be The Portuguese and North African pointed out and celebrated. communities on Golborne Road, Wornington Road and round Trellick A wayfinding strategy might aim to lift Tower. Alongside shops, bars, cafes and the lid on these secret walkways to create restaurants, there are a number of cultural a West(walk)way. We would recommend organisations already in existence in that area, such as the Al Hasinya Centre, which The home of independent music works with Moroccan and Arabic-speaking women, and the Al Noor Youth Association. The area from Portobello Road, through Warwick Road, Earl’s Court and High Ladbroke Grove and beyond the Kensal Street Kensington have a visible Iranian Gasworks to Brent has been home community. This has resonance with the to some of the most important black north and south of the borough – with the music in British cultural history. North centre of the Shia Ismaili community at Kensington has a valid claim to brand the Ismaili Centre in South Kensington itself the UK’s home of black music. and with the Iranian Research & Advice Centre, based in Canalside House, in Alongside carnival, its heritage includes: North Kensington. The history, culture and traditions of these communities could t
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This cultural brand can become There are some notable examples of a powerful identifier in the North public art in the borough, particularly Kensington development areas, not only to the north, instigated by the Westway reflected in their choice of public art, but Project and its legacy. The work is of also in the choice of creative industries variable quality, but we believe that it which can inhabit new developments, should not be discarded but rather built giving vibrancy to the local area. upon. For instance, in new developments around Trellick Tower, Wornington Placemaking with public art Green and Kensal Gasworks, there is the opportunity to use existing public We believe that there are two main ways art initiatives as a basis for a North for public art to be part of the developers’ Kensington style. cultural palette: Across the borough, there is an opportunity 1. To build upon and complement to use blank walls and hoardings as a existing public art. “canvas” for art commissions. These 2. To tie new developments into the would form part of the public art strategy surrounding area with a coherent for each new development. public art strategy which resonates and finds echoes in the surrounding area.

Although there are a number of large employers in the creative and cultural sector – Associated Newspapers, the Exhibition Road museums, some record companies and architects’ firms – most creative businesses in the borough are small. The majority have always been based in the borough and are well-established.

Royal Borough of Kensington and Chelsea Arts and Culture Policy.

Cultural Interventions A series of initial ideas for consideration.

The arts are central to the identity of the Royal Borough of Kensington and Chelsea. They come alive to residents and visitors through our festivals and outdoor events, through world-class museums and galleries, and through the network of studios and creative industries that provide a cultural DNA for the borough.

We now have the opportunity to harness approach offers ideas, opportunities the creativity of our citizens and the and partnerships for the developer, and emerging cultural sector to influence connects project teams to organisations the placemaking agenda, and help and individuals who can provide an landowners, developers and their project authentic identity for redevelopment teams develop a vision for strategic areas. We believe the vision for the new development sites across the borough. development sites should be informed The present Cultural Placemaking by a cultural audit, which provides in- publication aims to meet the growing depth research into history, heritage and interest of property developers in culture- contemporary identity. Awareness of the driven regeneration, and inform decisions opportunities provided by localness will at every stage of the development help the creative application of stand- process: from masterplanning and alone artworks, art interventions, art architecture to public art; from meanwhile and architecture projects, innovative uses to cultural partnerships and the approaches to infrastructure, wayfinding, marketing and promotion of new places. signage, street furniture, lighting and the use of temporary projects to Investors and consumers are becoming animate brownfield sites. This Cultural increasingly aware of the importance of Placemaking guide offers developers real places and locations. We feel the time a toolkit for building places where the is ripe for a new approach to placemaking, contemporary, cultural and real identity of in which consultation and engagement an area genuinely influences the identity are meaningful and directed. Such an of each new development site. The introduction of arts and crafts Ten Embedded Arts Ideas into the architecture, landscape and infrastructure from the outset leads to 1 Art and Architecture a culturally rich urban landscape that engages and enhances the local area, while simultaneously creating a range of measurable values for the developer. We believe there are many opportunities for embedding culture in new developments, from the use of commercial space for the creative industries, to cultural partnerships with local, regional, arts and community organisations . We want to encourage partnerships that are positive and forward looking, that see the benefits of cultural capital generated by local communities and businesses connected by a common goal. Cultural partnerships can help fill new commercial spaces, provide ideas for the animation and sustainable use of the public realm and encourage great architecture, interesting street furniture, thoughtful public art and intelligent wayfinding, each contributing to the unique visual identity of the Royal Borough. Each of our strategic redevelopment sites has all the ingredients needed to make it a The external skin, cladding, glazing and truly great place, home to distinct and design of a building can be treated as a vibrant communities made up of people, large-scale sculpture, transforming it from traditions, customs and cultural activity mere functionality into a dramatic and iconic from across the world. work of art. Such a commission can take into account external features such as the cladding treatment, relief works or the use of colour and pattern. A temporary artwork or super graphic can enhance windows and façades, through the application of graphics or as a projection surface.

A programmable lighting scheme can help a building change colour, provide kinetic movement, and relay text or imagery. Interactive LED lighting can provide animation through programmed shifts in colour. Working in collaboration with artists and lighting engineers, the design team can create an ever-changing and evolving Key considerations include the influence work of art, which acts in response to of communication graphics, signage and changes in natural light and climate. advertising.

Essential lighting can also be Works embedded into the internal fabric incorporated, making a vital contribution of interior spaces are robust, durable and to external landscaping, illuminating easy to maintain. Temporary graphic public areas at night, outlining pedestrian works, such as hoardings, banners and route ways, and drawing in visitors to a flags, also serve both functional and focal point. aesthetic purposes. Such works can change over time, as part of an ongoing 2 Graphic Applications art programme.

3 Glass

Glass elements of a building can become canvases for artists. Imagery such as photographs, text, graphics and colour The application of graphics can be can be transferred to glass through translated onto both interior and exterior durable vinyl and etching processes. surfaces of buildings, including walls, Small-scale images, patterns and colour floors and ceilings. This creates a unique can be etched or printed repeatedly environment, which encourages the throughout a building on individual engagement of people using the space. window panels. 4 Street Furniture The use of lighting in new development areas can provide a wide range of place- making opportunities. It can accentuate routeways and entranceways, provide atmospheric lighting, creating a sense of warmth and vibrancy, illuminate buildings, infrastructure, landscape and the public realm, and provide drama and focus, safety and animation. Options include: t
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8 Communities

Wayfinding for an area can be distinct, local and original, delivered through commissioned design features with a strong visual presence. Wayfinding can be temporary, linked to flags and banners, hoardings and social media, planting and landscape. Possibilities range from specific sites or journeys and movement, which might include audio work, to a fully integrated approach linked to all aspects of the architecture, infrastructure and landscape of the site. t
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change and renew Lead artist commissions are best developed Local champions act as advocates for the by integrating artists into the design team, cultural programme. Individuals with an which then works alongside architects and interest in the long-term cultural identity landscape architects, in close collaboration of an area can provide a vital link between with curators. Lead artists are selected the professional skills of arts educational through a competitive process. bodies and the pool of talent and ideas in the community. The net result is that community leaders become familiar with the training, support and language required to make a real contribution to the cultural programme of the area.

9 Commissioning Artists for Embedded Arts Programmes

Wherever possible, public art and embedded arts projects should be developed through a shortlisting process, the presentation of ideas, and a selection process involving a curator and representative panel. The project brief should ask the artist to address issues such as: 10 Project Toolkit t
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with the site through an understanding of the history and contemporary identity of the locality.

Next Steps

To help realise the Council’s vision for cultural excellence in the Borough, developers are encouraged to:

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with residents. thinking and their proposals Meanwhile cultural organisations and The Council will support developers practitioners may wish to: in the generation and realisation of cultural proposals. t
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aim of forming partnerships on cultural elements of developments new developments.

Report Partners

The Culture Service at the Futurecity Royal Borough of Kensington and Chelsea Futurecity is the UK’s most successful culture and placemaking consultancy. ... is committed to encouraging arts and We work in partnership with property creativity, in all its forms, for the benefit of developers across the UK. We argue that for residents, and all who work in or visit the everyone involved in property development, borough. We work with a large number culture should be seen as a long-term of partners – across the Council, across a investment that builds real places through broad swathe of the business community, activity and animation, offers authenticity and with the voluntary, education and and ultimately raises values. not-for-profit sectors – to develop and enhance still further the Royal Borough’s outstanding reputation for innovation, excellence, and creativity.

For further information about this BOP Consulting document, please contact John Hampson Senior Strategy Officer, BOP Consulting specialises in culture Arts and Culture, Royal Borough and creativity – their role in social of Kensington and Chelsea. and economic development, and their impact on the environment. We use our Arts Service, Central Library, knowledge to develop public policy, and Phillimore Walk, London W8 7RX to advise clients in regeneration, property development, innovation, education and Tel: 020 7361 3204 the third sector.

Authors Disclaimer Mark Davy, Director, Futurecity © All intellectual property rights reserved. No part Alex Homfray, Director, BOP Consulting of this document may be reprinted or reproduced or utilised in any form or by electronic, mechanical Photography or other means now known or hereafter invented, All Royal Borough of Kensington and Chelsea including photocopying and recording, or in any Streetscapes © Alys Tomlinson, except Exhibition information storage or retrieval system without Road at night © Olivia Woodhouse. permission in writing from Futurecity. Public Art Commission images © Futurecity Ltd. New Design Museum CGI © Design Museum © The Royal Borough of Kensington and Chelsea (2012) Commissioned by the Royal Borough of Kensington and Chelsea (2012) www.rbkc.gov.uk

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