Shuqin (Monica) Wei

Department of Management & Marketing College of Business Administration Texas A&M University-Central Texas 1001 Leadership Place, Killeen, Texas 76549 College phone: (254) 519-5437

EDUCATION

Ph.D. in Marketing Southern Illinois University Carbondale, IL August 2014

Master of Business Administration Virginia Tech Blacksburg, VA May 2009

Bachelor of Arts in Business Administration Ukrainian-American Humanitarian Institute Kiev, Ukraine July 2006

ACADEMIC EMPLOYMENT

Assistant Professor of Marketing, 08/2014 – present Department of Management & Marketing, Texas A&M University-Central Texas

RESEARCH INTERESTS

Customer-to-Customer and Firm-Customer Interactions, particularly in Service Contexts • Customer Participation, Customer Co-Production, Customer Co-Creation, Customer Compliance, and Customer Citizenship Behavior in Services • Customer Emotions and Coping in Service Failure and Recovery

Customer-to-Customer Interactions and Firm-Customer Interactions in a Digital Setting (Digital Marketing Strategies)

Green/Sustainable Marketing Strategies

CV - Shuqin (Monica) Wei 1 RESEARCH ACTIVITY

Peer-Reviewed Publications:

Wei, S., Ang, T., & Jancenelle, V.E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation. Journal of Retailing and Consumer Services (forthcoming).

Wei, S., Ang, T., & Anaza, N.A. (2018). The power of information on customers’ social withdrawal and citizenship behavior in a crowded service environment. Journal of Service Management (forthcoming).

Ang, T., Wei, S., & Anaza, N.A. (2018). Livestreaming vs. pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions. European Journal of Marketing (forthcoming).

Ang, T., Liou, R., & Wei, S. (2017). Perceived cultural distance in intercultural service encounters: Does customer participation matter?. Journal of Services Marketing (forthcoming).

Sirgy, M.J., Grace, B.Y., Lee. D.J., Wei, S., & Huang, M.W. (2012). Does marketing activity contribute to a society’s well-being? The role of economic efficiency. Journal of Business Ethics, 107(2), 91-102.

Manuscripts Under Review:

Ang, T., Wei, S., & Eng, B. Life events and customer citizenship behavior: An empirical examination. Status: revised and resubmitted (2nd round) at Journal of Consumer Behaviour.

Jancenelle, V.E., Wei, S., & Ang, T. Market orientation heterogeneity and new joint venture formation announcements: Creating value for parent firms. Status: Under review at Journal of Strategic Marketing.

Eng, B., Wei, S., Rogner, I., York, O., Brozik, D., & McKinney, R. Partnering for impact: Designing experiential learning projects with corporate entrepreneurs to solve social challenges. Status: Under review at Entrepreneurship Education and Pedagogy.

Conference Proceedings and Presentations:

Wei, S., Ang, T., & Anaza, N.A. (2018). Whose fault is it? What happens to ethics during service co-creation. Society for Marketing Advances (SMA) Conference Proceedings, November, West Palm Beach, FL.

CV - Shuqin (Monica) Wei 2 Ang, T., & Wei, S. (2018). Does premium price impede green purchasing? Implications for managers. Society for Marketing Advances (SMA) Conference Proceedings, November, West Palm Beach, FL.

Wei, S., Ang, T., & Anaza, N.A. (2018). What happens in co-created service failures: The journey to recovery. Frontiers in Service Conference, September, Austin, TX.

Wei, S., Ang, T., & Liou, R. (2018). Global versus local cause-related marketing: Moderating effects of country-of-origin and individual cultural orientation. American Marketing Association (AMA) Summer Educators’ Conference Proceedings, August, Boston, MA.

Wei, S., Ang, T., & Anaza, N.A. (2017). Increasing customer compliance in services: The interplay of goal types and responsibilization. Society for Marketing Advances (SMA) Conference Proceedings, November, Louisville, KY.

Ang, T., & Wei, S. (2017). Increasing customer citizenship behavior: Do life events matter?. Society for Marketing Advances (SMA) Conference Proceedings, November, Louisville, KY.

Ang, T., Wei, S., & Anaza, N.A. (2017). The role of social viewing in digital marketing strategy. American Marketing Association (AMA) Summer Educators’ Conference Proceedings, August, San Francisco, CA.

Wei, S., & Ang, T. (2016). Toward an understanding of customer citizenship behavior: The context of airline services. Academy of Marketing Science (AMS) Annual Conference Proceedings, May, Lake Buena Vista, FL.

Wei, S., & Salazar, D. (2016). Facilitation and fulfillment of students’ multiple identities: The cultivation of potential synergistic benefits in higher education. Marketing Educators’ Association (MEA) 2016 Annual Conference Proceedings, April, Denver, CO. Wei, S., & Salazar, D. (2016). The framing effects of goal progress on students’ motivation and performance. Marketing Educators’ Association (MEA) 2016 Annual Conference Proceedings, April, Denver, CO. Ang, T., & Wei, S. (2014). Customers’ responses to service failures: The interactive effects of self-congruence and coping strategy. Association for Consumer Research (ACR) Annual Conference Proceedings, October, Baltimore, MD.

Wei, S., & Ang, T. (2013). Increasing customer compliance in services: The relative importance of the actual and the ideal self. Association for Consumer Research (ACR) Annual Conference Proceedings, October, Chicago, IL.

CV - Shuqin (Monica) Wei 3 Wei, S., & Ang, T. (2012). The role of self-congruence in consumers’ responses to service failures. Association for Consumer Research (ACR) Annual Conference Proceedings, October, Vancouver, Canada.

TEACHING INTERESTS AND EXPERIENCE

Teaching Interests:

Primary teaching interests include research methods; marketing research; brand management; services marketing; professional selling and sales management; marketing strategy; international marketing.

Teaching Experience:

As Assistant Professor (Texas A&M University-Central Texas) Business Research Methods (MBA) Brand Management Seminar (MBA) Marketing Research (Undergraduate) Services Marketing (Undergraduate) Principles of Marketing (Undergraduate) As Instructor of Record (Southern Illinois University) Services Marketing (Undergraduate) Marketing Management (Undergraduate)

As Section Instructor (Southern Illinois University) Doctoral Seminar in Multivariate Statistics (Ph.D.) Marketing Metrics (MBA)

As Teaching Assistant (Southern Illinois University) Retail Management (Undergraduate) Marketing Research (Undergraduate)

As Teaching Assistant (Virginia Tech) Real Estate Marketing (Undergraduate)

SERVICE

University Service:

Founding Faculty Advisor, Marketing Research Club (MRC), Texas A&M University-Central Texas, 02/2015 – present.

CV - Shuqin (Monica) Wei 4 Council Member, Undergraduate Council, Texas A&M University-Central Texas, 05/2017 – present.

Senator, Texas A&M University-Central Texas Faculty Senate, 05/2015 – 05/2017.

Community Partner, Bring Everyone In The Zone (a non-profit organization supporting military members), Killeen, Texas, 01/2018-05/2018.

Search Committee Member for Coordinator for New Student Programs, Division of Student Affairs, Texas A&M University-Central Texas, 08/2015-05/2016.

Student Research Advisor, Texas A&M System 12th Annual Pathways Student Research Symposium, Corpus Christi, TX, 10/2015.

Student Research Advisor, Economic Development Board, Gatesville, TX, 08/2014-12/2014.

College Service:

Committee Member, Program Assessment Committee, Texas A&M University-Central Texas, 08/2015 – present.

Member, College of Business Administration Mission and Vision Statement Taskforce, Texas A&M University-Central Texas, 08/2015 – 05/2016.

Participant, 2015 Aspen Undergraduate Business Education Consortium, the Aspen Institute Business and Society Program, University of Michigan, 2015.

Participant, 2015 AACSB Enhancing and Measuring Impact Forum, AACSB Headquarter, Tampa, FL, 2015.

Participant, 2015 AACSB Assessment Seminar, Austin, TX, 2015.

Departmental Service:

Marketing Program Assessment Lead, Texas A&M University-Central Texas, 08/2015 – present.

Committee Member, Sustainability Curriculum Initiative Committee, Texas A&M University- Central Texas, 01/2017 – present.

Search Committee Member for Assistant Professor of Management, Texas A&M University- Central Texas, 08/2017-12/2017.

Faculty Supervisor, MBA Marketing Internship with Military Child Education Coalition’s Marketing Department, Texas A&M University-Central Texas, 01/2017 – 05/2017.

CV - Shuqin (Monica) Wei 5 Faculty Supervisor, MBA Marketing Internship with University of Mary Hardin-Baylor, Texas A&M University-Central Texas, 09/2017 – 12/2017.

Search Committee Member for Visiting Assistant Professor of Business Law, Texas A&M University-Central Texas, 08/2015.

Profession Service:

Reviewer, Journal of Services Marketing, since July 2017.

Research Track Co-Chair (Pricing Track), Society for Marketing Advances, West Palm Beach, FL, 2018.

Reviewer, American Marketing Association, Boston, MA, 2018 (Services Marketing and Consumer Behavior Research Tracks).

Reviewer, Society for Marketing Advances, Louisville, KY, 2017 (Services Marketing and Consumer Behavior Research Tracks).

Session Chair, Marketing Educators’ Association (MEA) 2016 Annual Conference, Denver, Colorado, 04/2016.

Judge, Illinois Junior Academy of Science Region 8 Science Fair, Carbondale, IL, 2013.

HONORS AND AWARDS

Award Finalist, 2018 Outstanding Faculty Quantitative Research Award, Texas A&M University-Central Texas, 2018.

Award Recipient, 2017 Outstanding Student Organization Advisor, Distinguished Leadership and Service Awards, Texas A&M University-Central Texas, 2017.

Award Recipient, RECKED (Recognized for Excellence, Creativity, Knowledge and Engaging Diversity) Award, Texas A&M University-Central Texas, 2016.

Recognition Recipient, University Brand Guardian, Texas A&M University-Central Texas, 2016.

Award Recipient, Asthagiri Chandra Sekaran Award for the Most Outstanding Woman Ph.D. Graduate Student, Southern Illinois University, 2014.

Consortium Fellow, American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, University of Michigan, 2013.

CV - Shuqin (Monica) Wei 6 Award Recipient, Award for Four-Year Academic Excellence and Active and Distinguished Services to the Chinese Community, Chinese Embassy in Ukraine, 2006.

Award Recipient, Award for Academic Excellence and Investment into University’s Life, Ukrainian-American Humanitarian Institute, 2006.

CERTIFICATION

Recipient, Certificate of Successful Completion of Applying the QM Rubric, Quality Matters (QM), 01/19/2016

PROFESSIONAL AFFILIATIONS

American Marketing Association (AMA) Society for Marketing Advances (SMA)

CV - Shuqin (Monica) Wei 7