Insight Management Review Issn:2277-5676 December 2018 Vol:9; Issue:1
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INSIGHT MANAGEMENT REVIEW ISSN:2277-5676 DECEMBER 2018 VOL:9; ISSUE:1 PATUCK-GALA COLLEGE OF COMMERCE & MANAGEMENT Affiliated to University of Mumbai NAAC Re-Accredited (Second Cycle) : B++ Grade (CGPA 2.77) Annual Peer Reviewed ISSN Research Journal December 2018 A Patuck-Gala College of Commerce & Management Santacruz, Mumbai-400 055 ISSN : 2277- 5676 Vol . : 9; Issue : 1 The copyrights are vested solely with the publishers, and no content, partially or fully may be reproduced by any means without obtaining prior written permission from the publisher. DISCLAIMER The views expressed in the Journal are purely the personal judgement of the authors and they are solely responsible for it. The content does not in any way reflect the views of this Institute, the Editorial Team or the Institute with which the authors are associated. All efforts are made to ensure that the published information is correct. The Publisher is not responsible for any errors caused due to oversight or otherwise. Published and Printed by Patuck-Gala College of Commerce & Management Patuck Campus, 100 Nehru Road, Santacruz (E) December 2018 Editorial Board • Dr. Shobha Menon, Principal, Cosmopolitan Valia College • Dr. Sumita Shankar, Associate Professor, NSS College • Mrs. Malathy Mohanraj (Retd.), Lecturer, English / Business Communication & In- charge, Patuck Junior College (Science Section) • Dr. (Mrs.) Meeta Pathade, In-charge Principal, Patuck-Gala College of Commerce Management • Mrs. Renita Vazirani, Convenor, Research & Publication Cell, Patuck-Gala College of Commerce Management B ACKNOWLEDGEMENT The purpose of the Research & Publication Cell at our College is to encourage research culture among the teaching fraternity within and outside the Institution. Over the years, we have been able to achieve quite a milestone, with recreating the journal into an ISSN peer reviewed journal. And for this we extend our heartfelt gratitude to all our peer reviewers who have honourably accepted to be a part of the development process. Their valuable and insightful inputs have helped us make a big difference and has helped us improve and sustain the quality of the Journal. The Management of the College has imbibed and maintained the culture of philanthropy ever since its inception. Teachers are encouraged to publish their papers at no cost. We truly extend our gratitude to the Management for supporting all the initiatives of the Research & Publication Cell. In the true spirit, the Cell is encouraged to disseminate research culture, among the teaching fraternity. Each year the research papers received are multifaceted and have significant academic value. We thank all our research paper authors for their efforts to provide good quality research papers. The Journal would not have evolved without their worthy inputs. We are thankful to our Chairman, Shri Adil J. Patuck and our Principal, Dr. (Mrs.) Meeta Pathade for extending their continuous support to the Research & Publication Cell. Initiatives desired to be undertaken by the Cell get a positive nod and appropriate guidance to complete the same. The research expert who peer reviewed the herewith published papers is a name heard well among researchers, and, was gracious to accept our request to peer review the papers received. We extend our sincere gratitude to the peer reviewer for conducting a detailed review of each paper and providing us with appropriate guidelines to improvise on the effectiveness of the papers. We thank the Editors for compiling the Journal and undertaking editions in the papers which makes the Journal a thorough academic read. This issue will be our 9th issue and we are very thankful to all who have directly and indirectly contributed to the Journal. Over the years, we have received tremendous value addition to our research initiative. Thank you C ABOUT US Patuck-Gala College of Commerce & Management is affiliated to University of Mumbai. At the time of its inception in 2002, the College offered Bachelor of Commerce (B.Com). In the academic year 2003-04, the College spread its wings and commenced Bachelor of Management Studies (B.M.S.) and to meet the increasing demand in the market, the College started B.Com (Banking & Insurance) in the academic year 2009-10. Our College is NAAC accredited since 2010. In August 2016, the College underwent the second cycle of accreditation and was graded with B++ (CGPA 2.77) by NAAC. The College has applied for the M.Com. program – Advanced Accountancy, with University of Mumbai and it may commence from the next Academic Year. Our College is a learning and an evolving Institution. It has grown over the years to achieve many a milestones. In July 2017, the College was awarded the Best Academic Institute for Student Services and was also awarded the Best Emerging Educational Institution, by The Indus Foundation. The Academic Year 2018-19, too has been very eventful, with the College hosting and organizing a plethora of noteworthy occasions. In December 2018, we conducted an International Research Conference in association with the HEF (Higher Education Forum) and in January 2019, we conducted a National Seminar Cum Workshop on Prevention of Sports Injuries. The College since the past three years has been publishing an Annual Student Research Journal - ‘Prasuvidha’, wherein students are encouraged to author academically relevant papers with the guidance of teachers. We have professional well-qualified teaching and non teaching staff members who would bring a total delight to our stakeholders. The College functions smoothly with the help of various committees and associations. The College has all the requisite facilities like Library, Sports Room cum Common Room for boys and girls separately, Canteen, Computer Lab, Playground, Common Room for Girls and Boys and a spacious Auditorium. The infrastructure is continually improvised to meet the growing needs. We are keen to provide for the overall development of our students and hence we encourage them to participate in a number of inter-collegiate events. The grooming ensures our students of awards and laurels that not only make us proud but also boosts the confidence of our students to try and do their best in their lives. The College initiatives have always been to contribute to the area of education and research and for the overall development of the students. Each year Faculty Development Programs are conducted on campus to ensure the facilitation of faculty overall development. A 360 degree approach is adopted at the College, with development and welfare of administrative staff, faculty members, class IV employees and students being catered to. The Cell continually endeavours to upgrade the quality of the Journal since change is the only constant at our College and we always benchmark against our own milestones. D EDITORIAL "Research is to see what everybody else has seen, and to think what nobody else has thought". - Albert Szent-Gyorgyi Research is well done when it emanates a thought provoking process. That is how an in-depth research would begin. In the modern times, management practices are emerging and so concepts are evolving. This is increasing the ambit of management and so is the area of research. The Journal - 'Insight Management Review', provides a platform to authors to think of emerging concepts and practices and publishes the same in the Journal as research papers. This is the ninth volume of the Journal and each year fortunately the Journal has been improving. The Research & Publication Cell of the College, endeavours towards spreading the research culture among not only the faculty members but also the students of the College. Research is gaining eminence in the field of education, as it enables knowledge building and an investigative skill in individuals. The Cell attempts to facilitate the culture through documentation, activities and publications. This Journal achieves a dual objective of improving the knowledge through reading and writing of academic value and developing in teachers a craving for in-depth knowledge. This is the ninth issue of the research Journal. While still sustaining the quality of the Journal, it has always attempted to cater to the expert researchers as well as the novices in research. It provides a platform to the first timers to indulge in research paper writing and entering the discussion forum. The papers provide a good amount of value addition to the readers and may intrigue in them many exploratory questions which might provide further scope for research. We thank all our readers and hope they derive ample knowledge from the Journal. We also request our readers to feel free and provide their valuable suggestions and feedback to the editorial team, so as to enable us to improve the effectiveness of the Journal. The Editorial Team E CONTENTS Sr. No. Title of the Paper Author Page no. 1 Internet Addiction Disorder – The New Age Monisha D’costa 01 Addiction 2 Higher Education In India : Issues & Manisha Challenges And Way Forward – Collaborative 06 Mandapeli Learning 3 The Need And Importance of Educational Dr. Vincent Tours On Quality Enhancement In Higher 11 D’mello Education 4 A Study of Position Profile And Its Difference Priyeta 19 With Job Description Priyadarshini 5 The Icebreaker In Workplace : Humour Krupa Shah 25 6 Code of Conduct In The Media Industry Shreya Chavarkar 31 7 Credit Appraisal – A Process Review Rajni Ranjan 35 8 Employment Generation And Poverty Dr. Caroline Alleviation In India – Challenges & 43 David Opportunities 9 Role And Financial