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04-27-15.SMW-Master Sponsorship Deck 2015 REIMAGINING HUMAN CONNECTIVITY A global conference and news platform sharing insights, ideas and trends with the world. WHAT IS SMW? CONFERENCES CONTENT & BRAND & EVENTS PUBLISHING ACTIVATION + Hosted in 20+ countries + Global network of writers + Custom creative solutions, across six continents and contributors including strategy and execution + 5k+ participating speakers + Sharing insights with & 70k physical attendees subscribers and followers + Experiential and globally integrated marketing + Content in nine languages + Interviews, insights, product + Local, regional and global + Streamed all over the reviews, how-to video and activations world via web & mobile opinion pieces + Branded content, + Research, whitepapers installations, events & and trends analysis campaigns COPENHAGEN HAMBURG LONDON BERLIN ROTTERDAM OUR GLOBAL NETWORK MILAN CHICAGO BARCELONA ROME NEW YORK CITY TOKYO LOS ANGELES MIAMI MUMBAI BANGALORE LAGOS JAKARTA SÃO PAULO SYDNEY JOHANNESBERG 450K 70K Twitter Attendees 25+ 195K 600M Cities Subscribers Total Reach 540K 5K Facebook Speakers 2015 FLAGSHIP CONFERENCES FEBRUARY 23-27 JUNE 8-12 SEPTEMBER 14-18 SEPTEMBER 14-18 The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally." Josh Karpf Global VP, Social Media Marketing, Spotify OUR SPEAKERS Each year 5,000 world class thoughts leaders, innovators, business practitioners, and pop culture luminaries from 40+ countries participate in SMW. “Social Media Week is a global phenomenon allowing people to share thoughts, strategies, success & failures. As a speaker I enjoyed the fact that I was in a 'conversation' with community and not just talking at the audience. I am looking forward to continuing to be a part of the conference and the conversation.” Patrick Starzan: Vice President of Marketing, Funny or Die JONAH PERETTI MARTHA STEWART ELISE ANDREW SETH GODIN BETH COMSTOCK BRE PETTIS Founder, CEO Founder, Martha Founder, I F*Cking Author & Entrepreneur CMO, GE Founder, Makerbot BuzzFeed Stewart Living Love Science BONIN BOUGH MEREDITH KOPIT LEVIEN SHERYL CONNELLY PETE CASHMORE MARK CRUMPACKER AMY VALE VP of Global Media Executive Vice President, Global Consumer Founder, CEO CMO, Chipotle Mexican Head of Global Mondelēz The NY Times Trends, Ford Mashable Grill Marketing, Spotify OUR AUDIENCE The SMW community is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers who thrive in the hyper-connected world and push the boundaries of the status quo. Represented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands. JOB INDUSTRY COMPANY AGE LEVEL SECTOR SIZE & SEX 31% 40% 44% 1-50 29% 21 - 25 Experienced Professional (3+ years) Marketing, Advertising, PR & Comms 32% 27% 20% 51-200 52% 26 - 35 Management (below c-level) Media, Publishing & Entertainment 24% 15% 14% 201-1000 19% 36 + Executive (C), Founder & Investor IT, Fashion/Lux, Non-Profit, Services 28% 13% 18% 22% 1001+ 58% Female Entry Level Professional & Student Other: start-ups, entrepreneurs, investors 42% Male 5,000 PRESS MENTIONS ANNUALLY, GENERATING MORE THAN 600M IMPRESSIONS WORLDWIDE. Social Media Week is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future. Ellen McGirt Senior Writer, Fast Company BRAND PARTNERSHIPS SMW partners with global brands, agencies, publishers, startups and platform companies to provide deep level engagement with the worlds most hyper-connected professionals We can provide a number of solutions for brands: Custom or Turn-Key Packages, including Branded Experiences, Content & Programming and Special Events and Campaigns. Past brand partners include: SPONSORSHIP PACKAGES BRAND ACTIVATION & EXPERIENCES The SMW team of marketers and industry insiders will custom design activations to match and achieve objectives - from exhibit booth design to large branded experiences. POP UP CUSTOM INSTALLATIONS EXPERIENCES CO-WORKING EXHIBITOR LOUNGES BOOTHS SPONSORSHIP PACKAGES CONTENT & PROGRAMMING SMW’s world class editorial team will help lead curation, program design and execution of native branded content and programming. HALF DAY MASTERCLASS TRACKS WORKSHOPS KEYNOTE PANEL TALKS DISCUSSIONS SPONSORSHIP PACKAGES SPECIAL EVENTS & CAMPAIGNS In addition to sponsoring sessions, half day tracks of programming or a masterclass, brands can also engage with SMW participants through creative activations. OPENING & PRIVATE CLOSING VIP DINNERS PARTIES WHITE PANDA PERFORMING AT VIP HERRADURA / CROWDTAP CLOSING PARTY DINNER CAMPAIGN LIVE LAUNCHES SHOWS FORD ANNOUNCES GEN-Z JANELLE MONÁE + RESEARCH REPORT BIG BOI "Understanding the ever-evolving role of social media for publishers and brands is a continued learning for us. We were thrilled to collaborate with Social Media Week this year to host a dialogue around a topic we discuss and debate everyday at Code and Theory." Dan Gardner Co-founder and executive creative director, Code and Theory STANDARD OPPORTUNITIES: In each market, SMW offers three standard ways to engage with attendees: ON-STAGE BRAND ACTIVATION TURNKEY EVENT SESSIONS AND EXHIBITION SPACE OPPORTUNITIES +Multi-Session +Exhibitor Booths +WiFi Landing Page +Half-Day Content Tracks +Custom Experiential +Livestreaming +Talks & Interviews Activations +Food & Beverage +Panels & Debates +Special Events +Mobile App +Masterclass Workshops +Dinners & Parties +Opening/ Closing Party +Product Showcases +Specialty Lounges +Photobooths +Demos +Pop Ups +Lanyards +Coworking Space +Sponsored Lounges We are proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team. Mike Lazerow Chief Marketing Officer, SalesForce Marketing Cloud GLOBAL & LOCAL SPONSORSHIP OPPORTUNITIES SMW will assist in building a comprehensive, custom package to include creative ideation, strategy, design and execution. We are proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team. Mike Lazerow Chief Marketing Officer, SalesForce Marketing Cloud EXTRA PACKAGES: SMW MOBILE APP GLOBAL SPONSORSHIP The SMW Mobile App is available on iOS and Android and features 22+ cities and can be accessed in up to 6 different languages. Standard sponsorship deliverables: + Branding within the app (company logo) across all SMW cities + "Sponsored by" messaging in App Store & GooglePlay description and thumbnails + Branding on featured Mobile App page on our website + Branded push notifications + Featured global blog post and dedicated email calling out select app functionality + "Sponsored by" messaging in all social promotion of the apps SMW BRANDED CONTENT PACKAGES The SMW publishing network reaches millions of people worldwide through a global and locally syndicated channels across six continents. Standard Article Package: Premium Article Package: + One branded, bespoke editorial feature on + Strategic Bundle of 3 editorial features on SMW SMW platform platform + Newsletter inclusion (2 inclusions over a 4 week + 2 Newsletter inclusions (200K subscribers and period) growing) + Syndication via promotions on global and local + Dedicated email to SMW global list (200k) SMW social channels + Syndication via promotions on global and local + Targeted Distribution via Paid Media on SMW SMW social channels social channels + Targeted Distribution via Paid Media on SMW social channels BRAINCANDY BRANDED CONTENT PACKAGES Tier 1 Package: Single Video Tier Two Package: Single Video Tier 3 Package: Video Series + Newsletter + Newsletter + Produce one 60 Second Demo, Tip, + Produce one 60 Second Demo, Tip, + Series of three 60 Second Videos (Any Insight or Hack on Brand Platform Insight or Hack on Brand Platform combination) + Published on BrainCandy, YouTube and + Published on BrainCandy, YouTube and + Published on BrainCandy, YouTube and Facebook platforms Facebook platforms Facebook platforms + Shared as an article on SMW and + Shared as an article on SMW and + Shared as an article on SMW and distributed through SMW global distributed through SMW global distributed through SMW global channels channels channels + Targeted distribution through FB, + Targeted distribution through FB, + Targeted distribution through FB, Twitter and LinkedIn.* Twitter and LinkedIn* Twitter and LinkedIn* + One Newsletter Insert (200k + One Newsletter Insert (200k subscribers) subscribers) CONTACT Toby Daniels Benjamin Scheim Nicole Brown EXECUTIVE DIRECTOR DIRECTOR OF PARTNERSHIPS DIRECTOR OF MARKETING [email protected] [email protected] [email protected] Michael Papadeas Zach Smith Eric Kramer VP SPONSORSHIP DIRECTOR OF FINANCE DIRECTOR OF CLIENT STRATEGY [email protected] [email protected] [email protected].
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