Analyzing Analytics Rajesh Bordawekar Bob Blainey Chidanand Apte IBM Watson Research Center IBM Toronto Software Lab IBM Watson Research Center 1101 Kitchawan Road 8200 Warden Avenue 1101 Kitchawan Road Yorktown Heights, NY 10598 Markham, Ontario L6G 1C7 Yorktown Heights, NY 10598
[email protected] [email protected] [email protected] ABSTRACT tised discounts and table availability for that night; Many organizations today are faced with the challenge but finding and organizing all that information in of processing and distilling information from huge and a short period of time is very challenging. Similar growing collections of data. Such organizations are in- opportunities exist for businesses and governments, creasingly deploying sophisticated mathematical algo- but the volume, variety and velocity of data can rithms to model the behavior of their business processes be far greater. This process of identifying, extract- to discover correlations in the data, to predict trends and ing, processing, and integrating information from ultimately drive decisions to optimize their operations. raw data, and then applying it to solve a problem These techniques, are known collectively as analytics, is broadly referred to as analytics. and draw upon multiple disciplines, including statistics, Table 1 presents a sample of analytic applications quantitative analysis, data mining, and machine learn- from different domains, along with their functional ing. characteristics. As this table illustrates, many ser- In this survey paper, we identify some of the key tech- vices that we take for granted and use extensively niques employed in analytics both to serve as an intro- in everyday life would not be possible without an- duction for the non-specialist and to explore the oppor- alytics.