1 Cicakman: a Study on Glocalization in Malaysian Superhero Movie Genre
CICAKMAN: A STUDY ON GLOCALIZATION IN MALAYSIAN SUPERHERO MOVIE GENRE CICAKMAN: A STUDY ON GLOCALIZATION IN MALAYSIAN SUPERHERO MOVIE GENRE FOO MEI LEE CULTURAL CENTRE UNIVERSITY OF MALAYA KUALA LUMPUR 2017 1 CICAKMAN: A STUDY ON GLOCALIZATION IN MALAYSIAN SUPERHERO MOVIE GENRE CICAKMAN: A STUDY ON GLOCALIZATION IN MALAYSIAN SUPERHERO MOVIE GENRE FOO MEI LEE DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF VISUAL ARTS CULTURAL CENTRE UNIVERSITY OF MALAYA KUALA LUMPUR 2017 2 CICAKMAN: A STUDY ON GLOCALIZATION IN MALAYSIAN SUPERHERO MOVIE GENRE CICAKMAN: A STUDY ON GLOCALIZATION IN MALAYSIAN SUPERHERO MOVIE GENRE ABSTRACT The numbers of superhero films growing since we have approached the new millennium. A superhero film is a film that is focused on the actions of one or more individuals who usually possess superhuman abilities and are dedicated to protecting the public from super villain or rival with bad intentions. These films usually feature action, fantasy or science fiction elements, which also include the origin of their special powers. The superhero film have performed relatively well in the box office. This prompts a new phenomenon, producing sequel. Dietz, J. (2011) found that sequels also performed well in box office. Malaysia renowned filmmaker in KRU Studio also jumps on to the bandwagon by producing Malaysia first superhero movie Cicakman (Feature Film, n.d.). The Cicakman film made history, breaking the opening-day record by grossing RM350, 000 on its first day of release (“8 Malaysian-Made Films,”n.d.). This film had 2 more sequels following to the huge success.
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