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Post-Show Report 2019

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POST-SHOW REPORT 2019 BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the Prime Osborn Convention Center for four days of shopping at the Spring 2019 Jacksonville Home + Patio Show. With ideas in mind and money to 36,243 spend, visitors eagerly walked the show to gain inspiration and meet with 359 exhibitors and experts to discuss their projects. Here’s a recap Total Attendees of the exciting marketplace these visitors experienced. 17,691 NEW 540 NEW MORE THAN visitors browsed our consumers signed up to receive information from 16.4 MILLION show website in the 90 days PAID MEDIA IMPRESSIONS us in the future. prior to the show. Leverage this exposure. Ask Ask us how you can Web banners are available us how you can provide prizes communicate your at a low cost to put YOU and receive promotional media marketing message to in front of this powerful inclusion and the opportunity them year-round. and huge online audience. to grow your database. VISITOR SNAPSHOT Voicing 98% 85% YOUR are likely or somewhat likely are homeowners OPINION to return to the show again “It’s a great show for companies to share and % % display their products and 78 70 services to the public.” attend with a spouse or spent between $25-$500 Wally Trudea of Wall- ez partner (meet both decision $ while at the show (not makers) including the cost of admission) “The Jacksonville Home + Patio Show is always well-attended and is consistently a great source of highly qualified leads! Our experience with the amazing Marketplace Events show team and the quality of attendees gets better every year! You receive so much exposure that you can’t afford to miss this successful event!” Amy Lebron of Bath Fitter EXHIBITOR SNAPSHOT 88% 88% 85% 80% would rated their are very are definitely definitely overall satisfied that or likely to or likely satisfaction the show exhibit at the recommend to with the show has met their show again in a colleague excellent, very expectations the future good or good SPONSORSHIP SATISFACTION GUARANTEED PROVEN RESULTS Looking for unique ways to Any visitor who was not completely We manage multiple shows gain additional exposure satisfied with the Spring Jacksonville Home in the same market and our before, during and after the + Patio Show was able to visit the Show research shows 96% of visitors show? Contact Jill Kivett Office and submit paperwork to receive a are unique to EACH of our at 604-639-2288 or full refund. This guarantee was promoted in shows. If you are exhibiting in [email protected] for show advertising. We’re pleased to report only one of our Jacksonville rates and info for this or any that out of 36,243 visitors, we only received Home + Patio Shows, Marketplace Events show. 2 requests for a refund. you’re missing out on entire audiences of customers! GETTING THE WORD OUT Advertising spend topped more than $123,000! Plus, the show garnered more than 16.4 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, radio, print, outdoor and online—ensured total saturation of the local market and drove thousands of attendees through the doors. MEDIA SAMPLES TV – Our strategy to secure top prime programs on WJXT, WTLV, PRINT ADS SHOW GUIDE (12 pages) EMAILS WJXX, WJAX, WFOX, WJCT and MAKE IT YOURS. Comcast Cable and others ensured attendees at the show who were FEB. 28 – MAR. 3 PRIME OSBORN eager to buy. CONV. CENTER 4 DAYS ONLY! Designs for Every Budget. Experts for Every Style. Ideas for Every Space. Bring the adventure home with Satisfy your cravings at the Food Radio – Hundreds of thirty-second whimsical design tips from John Truck Rally and enjoy top eats from Loecke and Jason Oliver Nixon Jacksonville’s food truck scene. Fri. from Madcap Cottage. & Sun. only. spots were heard across stations Come craft with us at our FREE Follow your nose…and your taste Make It, Take It workshops buds to the I Know Jax Cooking presented by Let’s Inspire & Plant Stage and see what local chefs are Nite Jacksonville. whipping up. such as WEJZ, WGNE, WQIK, SAVE $3 online now PROMO CODE: FTU Valid on adult admission only. Not valid with other offers . Satisfaction guaranteed — or the price of admission is on us. WSOL, WWJK, WJGL, WAPE, JacksonvilleHomeShows.com 7956 MPE JAX HPS_5x10.75_MARTIX_4DAYS_ABCD_RUN2-22.indd 1 2/19/19 10:06 AM WOKV, WJCT and several others. Plus, on-air contests and ticket ADMISSION TICKETS BILLBOARDS giveaways all contributed to traffic. THIS ARTWORK IS MADE AT 25% FEB. 28- Print – We teamed up with the MAR. 3 Florida Times Union, Jacksonville PRIME OSBORN CONV. CENTER Magazine and The Home Mag 7956 MPE JAX HPS 22.8x10.5_BILLBOARD_DATES.indd 1 1/10/19 1:49 PM Jacksonville to promote the show ONLINE ADS with attention-grabbing ads and inserts in Sunday’s circulation. Online – Our digital presence on multiple websites gave us total saturation of the market. GET @TheJaxHomeShow Home And Garden Events HomeShows CONNECTED! 27,000 impressions 105,171 fans 4,173 followers Habitat for Humanity MARKETPLACE EVENTS IS PROUD TO PARTNER WITH MIKE ROWE AND THE MIKEROWEWORKS In January 2017, Marketplace FOUNDATION, BEGINNING IN MAY 2019. Events announced a new partnership with Habitat for Benefits to Exhibitors Humanity to help create a world • Your business associated with one of Forbes 10 Most where everyone has a decent place Trustworthy Celebrities to live. To date through multiple • Turbo-charged advertising with Mike’s image and voice fundraising initiatives across all of • Opportunity to partner with mikeroweWORKS Foundation our shows, we’ve raised more than • Trade Day with free admission for those in the industry and $153,000 to support Habitat for educational sessions from vocational schools Humanity plus additional dollars Photo credit: • Online job boards to help you find qualified staff Photo credit: through many local initiatives! Michael Segal • Live appearances by Mike Rowe at select shows eachMichael year Segal 2019 JACKSONVILLE HOME + PATIO SHOW 1 2 3 1. John Loecke & Jason Oliver Nixon of Madcap 3. Make-It, Take-It, workshop — Visitors got their Cottage were live on stage sharing their unique hands dirty and took home their own creations this spin on design. Guests were wow’d by their spin on year at the Make-It, Take-It Workshops. These free design and decor. hands-on workshops allowed attendees to learn directly from experts. 2. Teachers, military personal, veterans, fire, police and first responders enjoyed free admission to 4. Inspiration Stage — Visitors watched live on stage the show as our way of showing appreciation for experts answer their décor and design questions, their service. offer tips and tricks and showcase the latest in home décor. THANK YOU TO OUR SPONSORS & PARTNERS Call today TO BOOK! TINA ROBINSON Show Manager 904-622-9140 (Alpha #, A) SAVE THIS DATE! [email protected] SEPTEMBER 26-29, 2019 EDOARDO MORERA Prime Osborn Convention Center Exhibit Sales Consultant 904-380-7956 (Alpha B-L) JacksonvilleHomeShows.com [email protected] KAREN ADAIR Exhibit Sales Consultant 904-380-7955 (Alpha M-Z) MARCH 5-8, 2020 [email protected] Prime Osborn Convention Center JacksonvilleHomeShows.com.
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