Reach the Fastest-Growing Consumer Segment with Iheart Spanish North-Central Florida!
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Reach The Fastest-Growing Consumer Segment With iHeart Spanish North-Central Florida! iHeartMedia Is The #1 Media Company In The U.S. Monthly Reach P6+ (Millions) 300 274 250 227 207 200 160 158 150 137 134 126 92 100 88 87 81 50 35 32 0 Source: ; (1) Unique Visitors, comScore Media Metrix, AUG 2018, multi-platform universe, P6+. (2) Nielsen NPower, SEP 2018 reach, P6+ 6-minute qualifier, L+SD, MSu 6a-6a. 2 (3) Spring 2018 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+. We’re The Only Media Company That Can Help You: REACH EXTEND EXPLORE CONNECT ENTERTAIN W I N F A N S + + + + + 274M 122M 100M+ 250+ 20K+ 140M Listeners Registered Users Monthly Podcast Platforms Events Fans On-air Every Month Through Digital & Mobile Downloads & Thousands Of Across Markets & Through Social Media #1 Commercial Connected Devices Formats Podcaster Source : Listeners: Spring 2018 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+; Fans: Shareablee Sep 2018 – Audience (CP) ; Podcaster: Based on combined Global Unique Streams & Downloads across 3 iHeartRadio and HowStuffWorks; iHM Internal Reporting iHeartMedia Jacksonville Overview Cluster 6+ Cume: 789,900 Call Letters WJBT-FM WKSL-FM WQIK-FM WSOL-FM WWJK-FM WFXJ-AM WKSL-FM HD2 WQIK-FM HD2 Dial Position 93.3 97.9 99.1 101.5 107.3 930 97.3 106.9 Format Urban Contemp. Pop CHR Country Urban AC Adult Hits Sports Rock Tropical Rumba 106.9 Brand 93.3 The Beat 97.9 KISS FM 99.1 WQIK V101.5 107.3 The River 930 The Game 97.3 Planet Radio Jacksonville Jacksonville's Sports STATION INFORMATION STATION Representin' Hip-Hop #1 For Commercial Jacksonville's New Throwback Hip-Hop Jacksonville's Real Latino Hits y Mas Slogan We Play Anything! Leader ; The Gators & R&B Flava Free Hit Music Country 99.1 WQIK and R&B Rock Variadad Play Here 933thebeatjamz sportsradio930 973planetradio Website 979kissfm.com 991wqik.com v1015.com theriver1073.com rumba1069.com .com .com .com Weekly Cume 249,400 236,300 267,700 194,200 200,100 39,300 48,900 42,800 Target Listener A18-49 A18-49 A25-54 A25-54 A25-54 M25-54 12M - Median Age 33 32 45 44 47 62 34 33 AQH Gender SU 6A SU M59% F41% M47% F53% M46% F54% M47% F53% M55% F45% M67% F33% M76% F24% M43% F57% - Comp AUDIENCE M AQH Ethnic Comp B75% H4% O21% B26% H9% O65% B8% H2% O90% B89% H4% O7% B9% H10% O81% B8% H1% O91% B10% H14% O76% B5% H42% O53% (Black/Hisp/Other) Mobile Streaming 14,700 10,100 8,800 15,900 4,000 2,900 2,700 2,300 Listeners Unique Site Visitors 10,500 14,100 89,600 7,000 4,400 4,100 8,900 2,600 DIGITAL Facebook Likes 55,500 17,400 85,400 6,700 16,200 1,000 5,200 1,800 AUDIENCE Twitter Followers 7,400 7,000 8,100 1,400 700 1,000 800 100 5 Source: Nielsen Audio, Nov18-Jan19 (3 Bk Avg), M-Su 6a-12m, Persons 6+; Omniture, internal logs, DEC, 18; Facebook/Twitter, DEC18 TARGETED DIGITAL Hyper-targeted solutions to engage highly qualified prospects at multiple touchpoints throughout the day to achieve marketing objectives LOCATION BASED GEO- SOCIAL MEDIA ACTIVATION AUDIENCE AMPLIFICATION TARGETED AUDIO EMAIL MARKETING FENCING Connect with local listeners Combining location-based in- Leverage hyper-targeted, Target consumers by Extend reach and drive brand through sweepstakes and app mobile with digital and on- cross-platform display and leveraging iHeartRadio’s first awareness among a highly contests distributed across our air media allows brands to video to maximize frequency and third party audience data targeted audience. websites and mobile app, extend reach to new and visually reinforce brand across our vast network of encouraging fans to participate consumers, while targeting messaging to key in-market Make an impact and digital radio stations with :15, through strategic promotions crossover consumers with consumers, accessing premium reinforce brand message with :30 and/or :60 second audio with incentivized actions. complementary messaging. digital inventory across the this highly mobile, ads with corresponding digital internet. measurable, and INCENTIVES WHY IT WORKS TARGETING OPTIONS companionTARGETING banners. OPTIONS TARGETINGcustomizable asset OPTIONS • SOCIAL ACTION (FACEBOOK • TARGET REAL PEOPLE • GEOGRAPHIC • DEMOGRAPHIC • GEOGRAPHIC LIKE, INSTAGRAM / TWITTER / THROUGHOUT THEIR DAY • CONTEXTUAL (i.e. SPORTS SITES) • GEOGRAPHIC • DEMOGRAPHIC SNAPCHAT FOLLOW) • REACH CONSUMERS IN A • BEHAVIORAL (i.e. INTO FASHION) • LISTENING PREFERENCES • SOCIO-ECONOMIC • SURVEY RELEVANT MINDSET • VERTICAL MARKETPLACES • LIFESTYLE AND INTERESTS • BEHAVIORAL • VISIT WEBSITE OR APP • GEO-TARGET MESSAGE • AUDIENCE TARGETING • PURCHASE BEHAVIOR • INTEREST • CONTESTANT’S ADDRESS APPEAL TO AUDIENCE • RE-TARGETING • KEYWORD TARGETING The Power Of North-Central Florida Hispanics Population & Spending Growth 50% U.S. population growth comes from Hispanics $1.7T Projected Buying Power (2020) Source: Nielsen 2016; U.S. Census Bureau, 2014 National Population Projections; Jeffrey Humphreys, The Multicultural Economy 2015, Selig Center for Economic Growth (2015); World Bank. Page 8 The Future Of Florida Is Now! TOTAL U.S. FLORIDA JACKSONVILLE ORLANDO TAMPA METRO METRO AREA METRO AREA AREA Hispanic Pop: Hispanic Pop: Hispanic Pop: Hispanic Pop: Hispanic Pop: 59 Million 5.3 Million 132 Thousand 765 Thousand 601 Thousand 18% 25% 8.8% 30% 19% Total Pop Total Pop Total Pop Total Pop Total Pop Key Data Points On Population Size Hispanics represent 1 in 4 total persons in the State of Florida and nearly: • 1 in 3 in the Orlando Metro area • 1 in 5 in the Tampa Metro area • 1 in 10 in the Jacksonville Metro area Nearly 1 in 10 Total U.S. Hispanics live in Florida, Florida Ranks #3 in the U.S. For Hispanic population count. Hispanics represent the largest ethnic group in the United States, Florida, and in the Orlando and Tampa Metro Areas. 9 Source: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2017. Orlando-Kissimmee-Sanford Metro Area includes: Lake, Orange, Osceola and Seminole Counties. 10 Source: The Multicultural Economy 2017, Selig Center for Economic Growth, The University of Georgia. Hispanic zip codes Jacksonville Average Daily Installs And In-Tab by ZIP Code PERSONS 6+ County/County Split State Zip Code Percent Black Percent Hispanic Percent Other Duval Balance Arlington Area FL 32246 16 17 67 Duval Balance Mayport FL 32227 16 15 69 Duval Balance San marco FL 32207 19 15 66 Clay Orange Park FL 32073 17 13 70 Duval Balance Spring Glenn/San Souci FL 32216 17 12 71 Duval HDBA Blanding BLvd FL 32244 37 12 51 Duval HDBA Terry Parker / Arlington area FL 32211 36 12 53 Duval Balance San Jose FL 32257 13 12 76 Duval Balance Baymeadows FL 32256 16 12 73 Duval Balance Westside FL 32222 30 11 60 Duval Balance San Jose FL 32217 16 11 74 Duval Balance Hodges blvd FL 32224 9 10 81 Duval HDBA Fort Caroline FL 32277 38 10 52 Duval HDBA Cassat/ San Juan ave FL 32210 36 9 55 North Florida leads state in growth of Hispanic population St Johns County has largest Hispanic growth rate this decade ORLANDO, Fla. - North Florida counties led the state in the growth rate of Florida's Hispanic population last year. But traditional bastions in South Florida and central Florida led in pure numbers. Figures released by the U.S. Census Bureau offer a snapshot of how Florida's Hispanic population changed from July 2016 to July 2017. They don't reflect the wave of Puerto Ricans moving to Florida after Hurricane Maria struck the island two months later. Tiny Madison County along the Georgia border had the highest growth rate this time, at more than 11 percent, followed by Nassau County, north of Jacksonville. St. Johns County near Jacksonville has the largest Hispanic growth rate this decade, jumping by two-thirds. Miami-Dade and Broward counties had the greatest Hispanic growth in pure numbers last year. Hispanic Is Your Growth Opportunity Hispanic Share of Growth 28.8% 28.7% Non-Hispanic 24.4% U.S. 49.8% Hispanic 19.7% FLORIDA 53.1% JACKSONVILLE 11.0% 23.2% METRO AREA 7.6% 7.0% 5.5% 5.2% ORLANDO 2.2% 59.6% METRO AREA TotalKey U.S.Data PointsFlorida On PopulationJacksonville Growth Orlando Tampa Metro TAMPA METRO AREA 47.4% Nearly 2 in 4 persons addedMetro to the Florida Area StateMetro population Area betweenArea 2011 and 2016 were Hispanic. More than 2 in 4 persons added to the Jacksonville Metro Area population between 2012 and 2017 were Hispanic. More than 2 in 4 persons added to the Orlando Metro Area population between 2012 and 2017 were Hispanic. More than 2 in 5 persons added to the Tampa Metro Area population between 2012 and 2017 were Hispanic. 13 Source: U.S. Census Bureau, American Community Survey 1-Yr. Estimates 2012-2017. Metro Areas Defined By U.S. Census. $155 Billion Dollar Opportunity TOTAL U.S. FLORIDA 2017 Hispanic Buying Power: 2017 Hispanic Buying Power: $1.5 Trillion $155 Billion 10.2% of Total 17.8% of Total Hispanic Buying Power Hispanic Buying Power % Change 2010-2017 % Change 2010-2017 +47.1% +46.7% Compare to +28.2% for Compare to +27.1% for Non-Hispanics Non-Hispanics Key Data Points On Hispanic Buying Power Florida Hispanics represent a more than $100 Billion dollar opportunity for businesses. Nearly $1 in every $5 dollars spent in the State of Florida are spent by Hispanics. Hispanic Buying Power in Florida is growing nearly twice as fast as Non-Hispanic Buying Power. Hispanics on average spend more than Non-Hispanics on items such as groceries, clothing, wireless service and auto 14 financing.