Partnership Opportunities
Total Page:16
File Type:pdf, Size:1020Kb
2 019 PARTNERSHIP OPPORTUNITIES BANDITSERIES.COM THE GODFATHER My sons and I have a passion for racing heavy-duty trucks. We thrive on the energy from the roaring crowds surrounding the Bandit Big Rig Series at America’s most historic racetracks. The 2019 season, our third year of racing, promises to be an intense, 12-stop tour of the United States! Join us! We want to create millions of impressions for your brand in front of your target demographic – a market segment primed to buy your product! And we do this in a family-friendly atmosphere, delivering you front-and-center engagement opportunities you can’t get anywhere else. Choose your medium: In person, on TV, on the web or in print. We’ll build tailored retail promotions and unique fan experiences for your brand and customers in-store or at the racetracks! Grassroots. Action-packed. Multi-dimensional. Fan engagement. The Bandits are race-ready! Is your brand? Contact our team today at 507-399-9576 and unleash the torque of the Bandit Big Rig Series marketing engine! OUR STORY The Bandit Big Rig Series has taken family entertainment by storm through its grassroots push to bring something new and exciting to the world of the asphalt. Fans of all ages ind excitement as these iron giants scream around the track. At its heart, the Bandit Series exists to support the trucking industry. This fun and afordable family event highlights the Bandits’ skills and the powerful trucks they race. These “nearly stock” trucks produce massive horsepower, testing the Bandits’ abilities at every turn. As we roll into our 3rd season, expectations are bigger audiences, bigger crowds, bigger excitement, bigger engagement, and we want you to be a part of the biggest new thing in entertainment. Our mission is simply to bring the thrill of Big Rig Racing to the world. THE IRON GIANTS OF ASPHALT OUR FANS Bandit race series fans are a mix of young and old, blue collar to business owners — people who are brand loyal. AGE GENDER 30% MALE FEMALE 22% 15% 8% 0% 18 - 24 25 - 24 35 - 44 45 - 54 55 - 64 65+ We are in front of the people you want exposed to your brand. With an average household income of $57,751, our fans are interested in the following based on Google Analytics data from November 2018. •Celebrities & Entertainment News •TV & Online Video •News/Weather •Fun Trivia/Fun Tests/Silly Surveys •Sports & Motor Sports •Team sports/American Football •TV shows & Programs/Reality Shows •News/Sports News •Food & Drink/Cooking & Recipes •Music & Audio/Country Music SOCIAL REACH AVERAGE SOCIAL MONTHLY STATISTICS PEOPLE POST REACHED ENGAGEMENTS 1,127,108 926,613 Reaching more people helps When promotions are relevent you build brand awareness. to people who see them, they’re more likely to engage. VIDEO SOCIAL VIEWS GROWTH 441,666 1,800% Videos greatly increase the Growth year over year engagement rate. in social followers. We can help increase your social footprint in a big way! RACE DAY EXCITEMENT SPONSOR OPPORTUNITIES FAN EXPERIENCE Series Title Sponsor At each of the venues, we’re planning Premiere partnership opportunity amenities to entertain Bandit fans all day. that includes co-branding on all Bandit marketing materials. Truck Show* Fan Series Truck Show where the fans Bandit Races / All Things Race Day choose a winner from all kinds of trucks. Let us brand the event for your organization with on-track signage, customized Vendor Row* announcements, and Bandit TV branding. Dedicated space where you can display, We can even have your representative promote, market and sell your products. present the event winner with the trophy. Hospitality Suites & Decks* Bandit TV Broadcast Several of the tracks ofer suites and decks Sponsor the Bandit TV broadcast, viewed for private parties, branding opportunities world wide by of-track fans. and the best view of the race! VIP Clinics / VIP Hospitality Meet ‘N’ Greet* Host a clinic, or VIP hospitality experience, Meet the Bandits before each race. well before the Bandit event. Kids Zone* Fan Series Truck Show Title Sponsor Because there’s a little Bandit in all of us. Exclusive opportunity to attach your brand to relevant audience interests to an evolving *Available for exclusive partner opportunities. marketing segment, the heavy-duty trucking industry. Custom Partnership Opportunity You dream it, we make it happen. BANDIT TV Sponsor Bandit TV Live: • High exposure where all eyes are on the screen during livestream broadcasts • Innovative ways to reach Bandit fans • Logo or ad can be showcased in multiple ways to the audience • Ability to track ROI on social platforms • Live Engagement • A multitude of other promotional opportunities More than just Bandit TV live: The events don’t end with a checkered lag. We keep the excitement alive by using live streaming as well as YouTube Videos to get people excited about The Bandits. Your brand will thrive through product placements as well as during the broadcast – content that millions of fans are eating up and engaging in. The unique marketing opportunity is out there for the masses to interact with and will give you a continuous marketing promotion to utilize at all times. Our Bandit Channel, on a number of social platforms, is growing rapidly and consumers are following, engaging and buying from content they can easily source. Join the groundswell and engage your brand with your targeted audience utilizing this unique marketing platform. SPOTLIGHT on the BANDITS OUR BANDITS Our Bandits are owner/operators, trade professionals, executives, and expert drivers that are committed to the success and growth of the Bandit Big Rig Series. Your partnership is more than just a decal on the big rigs! Our Bandits take your brand into account and will showcase it in your best interest. Ricky “Rude” Proitt Mark “Wheelman” Noble Here are just a few of our Owner /Operator Dirt Track Race Legend notable Bandits: Two-time Bandit Champion Over 600 victories Tyler “Snowman” Kruckeberg Mike “Black Dog” Morgan Allen “Turbo” Boles Owner, KIK Marketing Diesel Technician, Owner, Jupiter Enterprises, LLC McMahon Truck Centers 2018 Fans’ Choice Favorite Driver CELEBRITY BANDITS The Bandit Big Rig Series works hard to bring in celebrity inluencers to race, promote, and bring excitement to each event. This strategy is a winning formula for the fans, and for your brand. Having these celebrities onboard is a great way to boost social media engagement, so that their fans become your fans! Notable Celebrities: • Dave “Heavy D” Sparks - Diesel Brothers • Dave “Diesel Dave” Kiley - Diesel Brothers • Aaron Kaufman - Shifting Gears • Larry McReynolds - Nascar/Fox Sports Dave Dave • Cory Weller - Lucas Oil Ofroad Race Series “Heavy D” “Diesel Dave” • Dave “Davey” Hamilton - IRL Driver Sparks Kiley • Who’s next? Join us in 2019 to see! FAN FEEDBACK The Bandits’ social media team consists of world-class content creators & tacticians, and they are experts in cross-pollenating our social media reach with our partner brands. Looking to explode your company’s reach and engagement within the consumer world? Talk today with a member of the Bandit Series partnership team about making 2019 the year your brand’s social media “blows up!” Tim Mirrer reviewed The Bandit Series October 11, 2017 My favorite racing series period!!! We go anytime they are within 300 miles of us! Chase Cummings reviewed The Bandit Series July 15 The Bandits did NOT disappoint!! I was expecting more of a follow the leader type of race, but I was wrong! Those guys aren’t afraid to trade paint and rub fenders at all! Hopefully the series will return to the high banks of Salem Speedway next year to put on another great show! Shaun Ratts reviewed The Bandit Series July 15 I’ve been around motorsports all my life and I have never ever had someone catch my attention like the Bandit Big Rigs did. Words can’t explain how awesome it was to watch them trucks at the Salem Speedway on the high Banks! Greg Metz reviewed The Bandit Series May 5 Absolutely love these guys and their racing! I was able to witnessthem irst hand tonight at Concord NC and they put on a fantastic show! Action packed from green to checkers! If they are anywhere within 2 hours drive this is a MUST SEE event! Brad Sims reviewed The Bandit Series May 5 It was amazing! To watch 12,000 pound machines travel 80-100 mph was something to see! The drivers did a heck of a job avoiding collisions and entertaining the crowd as they showcased thier ability to handle those big rigs! The Bandit crew was phenomenal in handling the crowd and making sure that everyone had a good time. Fun for people of all ages! Ryan Michael Nichols March 25 reviewed The Bandit Series We had the Bandit Series for the irst time last night at Mobile International Speedway in Mobile, Alabama. And they DID NOT disappoint!! They put on a heck of a show, and the drivers and crew were some of the nicest people I have ever met! I hope to see them back next year! SPONSOR TESTIMONIALS Minnesota Soybean Research and Promotion Council Cathy Riley, Director of Marketing at Minnesota Soybean “We’ve never had so much fun at an event! Bandit Big Rig Racing delivers fun, excitement and a unique opportunity for us to reach our target audiences – and new audiences. They truly know how to provide value to their sponsors.” Minimizer Steve Hansen, Director of Marketing at Minimizer “Sponsoring the Bandit Series has truly tied our brand to a cool, viral marketing outlet where exposure and engagement with a very targeted audience is tracked and reported by race.