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2015 Performance Partners PERFORMANCE 20120155 PARTNERS MANUFACTURERS CONTINGENCY PROGRAM Welcome to the Automobile Racing Club of America Founded in 1953 as a Midwest-based stock car racing series, ARCA has grown to represent the most diverse nationally touring stock car series anywhere. ARCA is the second-longest running championship racing series in the country, and remains consistently dedicated to fans, competitors, and sponsors at the highest levels of the sport. ARCA founder John Marcum’s association with NASCAR founder Bill France Sr. predates the sanctioning body itself, and the two remain joined on companion weekends at the same high-profile racing venues that host NASCAR’s most elite series. Our history is a celebration of integrity, stability, tradition, respect, and success. Table of Contents Program Introduction ..........................................................................................pg. 1 The ARCA Racing Series presented by Menards .............................................pg. 2-8 Sponsor Broadcast Exposure & Decal Compliance ...........................................pg. 9 Media Metrics ....................................................................................................pg. 10 Scope of Competition ........................................................................................pg. 11 ARCA CRA Super Series / ARCA Midwest Tour ............................................pg. 12-15 ARCA, CRA and Midwest Tour Cars ..................................................................pg. 16 Contact Information ..........................................................................................pg. 17 Program Introduction With this presentation, you will be introduced to the ARCA Performance Partners Program, and the 2014 Manufacturers Contingency Program Opportunities. The ARCA Performance Partners Program is the Series Prize Money and Decal Program, the contingency program which allows sponsors access to the drivers, team members, and car owners. The ARCA Performance Partners Program rewards teams and drivers for displaying sponsor decals, and for utilizing sponsor products and services. Sponsor representation includes display of decal, and presence in victory lane, plus the opportunity to integrate components into the core of the sport. The ARCA Performance Partners Program has been designed exclusively for “high-performance” manufacturers and service providers; those companies who primarily market to the motorsports world through the competitor base. General consumer products will not be eligible to participate in the “Performance Partners Program.” ARCA has designed multiple levels of participation at each of three tiers of racing, ranging from the flagship national tour to regional developmental series. Each level of participation allows performance product manufacturers and service providers a range of options, from becoming an Official Company to activating in a traditional fender decal contingency program. A wide variety of different opportunities allow customized participation for companies of any size, and with any goal in mind. 1 The ARCA Racing Series presented by Menards ARCA’s National Tour, the ARCA Racing Series presented by Menards is the flagship division of the sanctioning body. Strategically positioned as a driver development series as well as a destination for professional stock car rac- ers, this series has performed at more than two-hundred race tracks in twenty-six states nationwide and Canada. The National Tour boasts an eighteen to twenty-two race schedule annually, and is often aligned with NASCAR Sprint Cup, Nationwide, and Camping World Truck series events. As many as 160 teams compete each year and combined, carry and represent more than 400 sponsors. The ARCA Racing Series competes on a diverse mix of race tracks: short tracks; road courses; intermediate and superspeedways, and dirt tracks. Highlights include annual visits to some of the most famous venues in the sport, places like Daytona, Talladega, Pocono and Winchester. This mix of venues requires special skill sets from not only the drivers, but the crews as well. The ARCA Racing Series presented by Menards is a true test for man and machine. For more information visit: arcaracing.com 2 Tour Schedule 1 Daytona Int’l Speedway 7 Mobile Int’l Speedway 8 Fairgrounds Speedway Nashville 12 10 Salem Speedway 5 3 6 11 2 Talladega Superspeedway 16 9 15 11 Toledo Speedway 13 18 9 New Jersey Motorsports Park 4 17 10 3 Pocono Raceway 14 8 5 Michigan Int’l Speedway 6 Chicagoland Speedway 13 Winchester Speedway 16 Iowa Speedway 18 Lucas Oil Raceway 2 3 Pocono Raceway 12 Berlin Raceway 7 15 Illinois State Fairgrounds 14 DuQuoin State Fairgrounds 1 10 Salem Speedway 17 Kentucky Speedway 3 4 Kansas Speedway Program Administration and Validation ARCA has worked hard to make supporting the series as easy as possible. Each team is provided a copy of the ARCA Awards Program Details guide, detailing each sponsorship program. The entry blank for each event lists all special awards and contingency award programs in detail, and breaks down the distribution of posted contingency money for eligible teams. Eligibility is determined by each program, including but not limited to display of decals and contingent use of product. Teams failing to meet requirements are not eligible for awards and awards are presented to the next eligible team in the event of non-compliance, guaranteeing 100% payout. The ARCA Marketing Department and the ARCA Competition Department each participate in the validation process, through visual/manual checklists of decal application and photo back-up, to physical inspection of the vehicles pre and post race. ARCA handles all administration of the prize money and program validation and offers to fulfill product certificate distribution. Sponsors receive electronic contingency reports following each event. 4 Option 1 - Official Company Official Company status provides “Official Product” status for three separate brands under the corporate program, category marketing exclusivity for the product brands, and a separate contingent use of product awards program for each product brand. An Official Company status within the ARCA Performance Partners Program allows for the display of up to four decals inside a single program. The Official Company’s corporate logo decal will be placed high on the front fender of all eligible cars, and each of the Official Company’s participating brand’s logo decals will also appear on the cars. Corporate logo placement on driver uniforms enhances the exposure, as well as :30 second radio commercials in each event, print advertising, and logo presence on two ARCA Mobile Office transporters. More than 60% of the program fees are direct participant cash awards. Marketing Inventory: Decal placement • Primary, corporate logo 32 square inches, on front fender, behind wheel, top of fender, both sides of car • Up to three brand logos 28 square inches, on front fender, behind wheel • Decals required for eligibility for per event awards, year end award and point fund awards Embroidered primary corporate logo on driver uniform 6 square inches, on upper arm and required for eligibility for per event awards, year end award and point fund awards Logo Placement on Series Transporter 60 square inches Additional 3 logo decals, for participating brands ARCA Fan Guide Advertising: Full page, color ad in Fan Guide (Sponsor to supply copy) ARCA Rulebook Advertising: Full page, black and white ad in Rulebook (Program contract required by Dec. 1) Point Fund Sponsorship Award winner hat placement in winners circle (if applicable) One :30 second audio commercial, for each corporate brand in each ARCA Official Company Program Fee - $50,000 event broadcastand Inside ARCA $14,000 in per event awards Banner advertising on arcaracing.com • $700 Cash Contingency Logo inclusion in Series advertising $8,000 Point Fund Sponsorship Championship Awards Banquet Tickets: Four complimentary banquet tickets $5,000 Year End Award Hard-Card Annual Credentials: Up to six (6) Annual Photo ID Garage Passes: 8 Restricted Access Garage/Pit & Paddock Guest Passes per event 5 Option 2 - Official Product Official Product status within the ARCA Performance Partners Program provides category exclusivity from a marketing perspective, within the series. No competing product will be allowed to advertise as a series sponsor. Official Product status also involves contingent use of product for awards eligibility, as well as decal placement on cars and logo inclusion on driver uniform. Multi-media advertising, through radio and print promotion, enhances the on-site exposure elements of the Official Product program. Marketing Inventory: Decal placement 28 square inches, on front fender, behind wheel, top of fender, both sides of car. • Decal required for eligibility for per event awards, year end award and point fund awards Embroidered logo on Driver Uniform 6 square inches, on upper arm. • Embroidered logo required for eligibility for per event awards, year end award and point fund awards Logo Placement on Series Transporter 36 square inches, black & white replication of fender decal ARCA Rulebook Advertising: • Half-page, black and white ad in rulebook (Program contract required by Dec. 1) Point Fund Sponsorship Award winner hat placement in winners circle (if applicable) One :30 second audio commercial in each ARCA event broadcast on Inside ARCA Logo inclusion in ARCA Series Advertising Championship Awards Banquet Tickets: Two complimentary banquet
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