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ENERGY DRINKS When You Can Do This… Who Needs ENERGY DRINKS When You Can Do This…. Naturally! By Renee Weeks e have all been market has been flooded with a variety to caffeine (another stimulant, but of a there—the mid-after- of quick energy products. Product different variety from the coca plant) noon slump! Lunch types range from drinks to energy due to obvious reasons. In the United is over and we’re shots to energy drink mixes. These Kingdom, Lucozade Energy was intro- getting sleepy at products are known as beverages that duced in 1929 as a hospital drink for Wour jobs. Or, we are the fitness buffs promise to give the consumer an extra helping with patient recovery. In the or athletes trying to get that extra boost of energy. Brands of energy 1980s, it was promoted as an energy “boost” of energy during our game or drink products include Red Bull, drink for energy replenishment. In workout routine. Or, we might be a Monster Energy, Rockstar and 5-Hour Japan, the energy drink dates to the college student or even a secondary Energy, just to name a few. How did early 1960s. In 1985, Jolt Cola was school student pulling an “all-nighter” this craze begin? introduced in the United States, which cramming for an exam. Or, how about Energy drinks were a subset of the was marketed as promoting wakeful- the weekend warriors and service early soft drink industry. Pepsi, for ness. And, so it began. members running on “empty?” What example, was originally marketed as an But, what are the ingredients do some of us reach for? You guessed energy booster. Coca-Cola’s name came that are usually found in the typical it, an energy drink! about from its two active ingredients, energy drink product of today? But, what are we really getting coca leaves and kola nuts, both sources Well, as you might expect, caffeine when we reach for that popular energy of caffeine. Coca-Cola’s formula, as you in a concentrated quantity is a core drink? may have heard, was first developed ingredient. The total amount of In recent years, energy drinks have using cocaine (a stimulant) from the caffeine in energy drinks, however, become a growing “trend” and the coca plant, which later was changed may not be accurately reflected on 10 NBIZ ■ October 2018 the label. Levels of caffeine may vary concentration of caffeine. Although most deemed secondary to their between 71-316 mg of caffeine per the body can develop a tolerance to caffeine and stimulant toxicity. 8 oz. serving, which exceeds the caffeine after regular consumption, Besides the “how” of energy FDA limit of 71 mg caffeine per 12 changes in blood pressure, heart drinks, maybe we should also delve fluid oz. of soda. In addition, energy rate, renal function, nervousness and into the “why” of energy drinks. drinks frequently add other ingredi- insomnia have been reported. In 2011, An interview with Sheryl Boyle, ents such as carbohydrates, sugars, there were 4,854 logged calls to the Licensed Professional Counselor, taurine (an amino acid), niacin, the U.S. Poison Control Centers concern- MA, LPC, CART, of Heal to Thrive, B-complex vitamins, ginseng extract, ing adverse energy drink exposures, LLC, provided some insight into the guarana (contains caffeine), gingko, kola nut and other herbs. The health effects of these additives have not been well documented. You may be thinking, “They work for me, why should I care about what’s in them?” Let’s take a quick look at exactly “how” they work. During a recent interview with Dr. Collin Cross, physical chemist with a specialization in structural biophysics, he explained how energy drinks pro- vide the energy to our bodies. Energy drink products provide “artificial” energy through stimulation of the central nervous system by synthetic, or non-essential compounds, to use the chemical jargon. In other words, the high concentration of caffeine and other stimulants in the energy drinks shift our central nervous system into “overdrive!” This artificial stimulation of our nervous system does appear to give us the boost we are seeking, however, at what price? First, what happens after the stimulant-based energy boost runs down? Some people report feelings of “crashing” or other rebound effects. But, that’s not the worst of it! Caffeine, when consumed in moderation, is considered safe. Coffee and tea are thought to be parts of our cultures and are quite natural sources of energy when used in moderation. For instance, research suggests that up to four cups of coffee a day is safe for most adults. On the other hand, long-term excessive caffeine consump- tion can cause health issues. When comparing energy drinks to other caffeinated beverages, energy drinks may contain similar caffeine content as brewed coffee, and sometimes this is stated on the packaging, however, note the serving size. Many energy drinks are sold in 16-oz. cans or larger and may result in a much higher NBIZ ■ October 2018 11 possible reasons why some people that based on research conducted by Reported health issues attributed to consume energy drinks. Ms. Boyle’s the National Center for Contemporary energy drink usage include: practice includes a nutritional aspect and Integrative Health, drinkers ▲ Cardiac arrest in which she see’s clients who may aged 15 to 23 who mix alcohol with ▲ Cardia arrhythmia unknowingly have nutritional de- energy drinks are four times more ▲ High blood pressure ficiencies that are increasing their likely to binge drink at high intensity ▲ Increased anxiety physical and/or mental health issues (i.e. consume six or more drinks per ▲ Migraines and headaches by not having the needed nutrients binge episode) than drinkers who do ▲ Panic attacks for their body’s systems to naturally not mix alcohol with energy drinks. ▲ Sleep disorders regulate themselves. This can drain Furthermore, research indicates that ▲ Type II Diabetes energy levels, increase anxiety, foggy energy drink consumption can alter ▲ Addiction thinking, poor sleep habits, and cause maturation levels among children. ▲ Higher risk behaviors difficulty in our managing emotions. The research also found that drinkers ▲ Increased nervousness Why is there a “need” for an energy who mix alcohol with energy drinks ▲ Toxification of the body (vomit- drink? The standard answer might be, are more likely than drinkers who do ing, dehydration, teeth issues, “When I feel really tired, it gives me not mix alcohol with energy drinks to esophagus irritation) the energy boost that I need to keep report unwanted or unprotected sex, going.” According to Ms. Boyle, first driving drunk or riding with a driver Yet, energy drinks are big business and foremost, we must understand the who was intoxicated or sustaining al- in the United States and abroad. reasons “why” we are feeling so tired cohol-related injuries. Ms. Boyle also Having enough energy to make it and need an energy drink to boost our pointed out that people who combine through the day has peaked consumer energy in the first place. Are we doing caffeinated drinks with alcohol may interest in the energy drinks and energy shots market, which is steadily growing according to experts. The “Energy drink products provide “artificial” energy drink market saw sales of energy through stimulation of the central nearly $11 billion in multi-outlets for the 52 weeks ending May 20, 2018, nervous system by synthetic, or non-essential a 4.1 percent increase over the pri- compounds... the high concentration of caffeine or-year period, according to data from and other stimulants in the energy drinks shift Chicago-based Information Resources, Inc. (IRI). Energy shots, however, ap- our central nervous system into “overdrive!” peared to be declining and experienced a 4.1 percentage-point contraction and sales of just a bit over $1 billion for the too much? Is there not enough “bal- not be able to tell how intoxicated same period based on IRI data. ance” in our lives? Are we practicing they really are; they may feel less in- You may ask yourself, “There has good nutrition, or are we suffering toxicated than they would if they had got to be a better way?” Well, actually, from nutrient deficiencies we may not not consumed that energy drink, but, there is! But, again, proceed with even be aware of? Are we not sleeping their motor coordination and reaction caution! enough? If not, why aren’t we getting time may be just as impaired. There are “natural” alternatives enough sleep? Could some prior life But, what about those of us who sold in the marketplace in cans that experience be truly affecting us to the don’t mix alcohol with our energy contain such “natural” ingredients as extent that our mental and/or phys- drinks? Aren’t we safe from any yerba mate, guarana and acai juice, ical health is impacted, resulting in harmful effects? just to name a few. These products anxiety, thus not allowing us to relax The answer is a resounding, “no!” have become quite popular in the and sleep? What about mixing energy drinks United States. However, keep in mind Ms. Boyle emphasized the need with “over-the-counter” medications or that some “natural” ingredients are to find some answers. Relying on prescription medications? Ms. Boyle also sources of caffeine, but the word energy drinks to give us the energy cautioned that interactions between caffeine is not shown on the label. to “get through the day,’ or as some the contents of energy drinks and Next, let’s turn to “natural” younger energy drinkers do, to these medications, or other products supplements purported to increase achieve a “high,” is a serious problem that we are currently ingesting, could energy levels.
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