COMMUNITIES AT A CROSSROADS MATERIAL SEMIOTICS FOR ONLINE SOCIABILITY IN THE FADE OF CYBERCULTURE ANNALISA PELIZZA A SERIES OF READERS PUBLISHED BY THE INSTITUTE OF NETWORK CULTURES ISSUE NO.: 28 COMMUNITIES AT A CROSSROADS MATERIAL SEMIOTICS FOR ONLINE SOCIABILITY IN THE FADE OF CYBERCULTURE ANNALISA PELIZZA 2 THEORY ON DEMAND Theory on Demand #28 Communities at a Crossroads: Material Semiotics for Online Sociability in the Fade of Cyberculture Annalisa Pelizza Cover design: Katja van Stiphout Design and EPUB development: Kelly Mostert Published by the Institute of Network Cultures, Amsterdam, 2018 ISBN: 978-94-92302-25-0 Contact Institute of Network Cultures Phone: +3120 5951865 Email:
[email protected] Web: http://www.networkcultures.org This publication is licensed under the Creative Commons Attribution-NonCommercial-No- Derivatives 4.0 International (CC BY-NC-ND 4.0) This publication is available through various print on demand services and freely download- able from http://networkcultures.org/publications COMMUNITIES AT A CROSSROADS 3 CONTENTS FOREWORD TO THE 2018 EDITION 5 ACKNOWLEDGEMENTS 8 INTRODUCTION 11 1. UNFOLDING CULTURES 26 1.1 At The Beginning There Was (Allegedly) The Well 26 1.2 1980s’ Internet Imaginaires As Attempts To Classify Early Virtual Communities 36 1.2.1 Flichy’s Classification Of Online Communities 40 1.3 The Network Is The Message: Networking As A Form Of Art And The Mailing List Culture Of The 1990s 42 1.4 Mediactivism And The Early Web Platforms For Open Publishing 46 2. FROM THE PRAIRIE TO THE BATTLEFIELD 49 2.1 The Dotcom Burst And The Crisis Of The Creatives-Internet Entrepreneurs Coalition 49 2.2 The Territorialization Of The Net 52 2.3 Web 2.0, The Renaissance Of Community On The Net And The Quest For Value Creation 55 3.