Introducing Microsoft Power BI

Total Page:16

File Type:pdf, Size:1020Kb

Introducing Microsoft Power BI Introducing Microsoft Power BI Alberto Ferrari and Marco Russo PUBLISHED BY Microsoft Press A division of Microsoft Corporation One Microsoft Way Redmond, Washington 98052-6399 Copyright © 2016 by Microsoft Corporation All rights reserved. No part of the contents of this book may be reproduced or transmitted in any form or by any means without the written permission of the publisher. ISBN: 978-1-5093-0228-4 Microsoft Press books are available through booksellers and distributors worldwide. If you need support related to this book, email Microsoft Press Support at [email protected]. Please tell us what you think of this book at http://aka.ms/tellpress. This book is provided “as-is” and expresses the author’s views and opinions. The views, opinions and information expressed in this book, including URL and other Internet website references, may change without notice. Some examples depicted herein are provided for illustration only and are fictitious. No real association or connection is intended or should be inferred. Microsoft and the trademarks listed at http://www.microsoft.com on the “Trademarks” webpage are trademarks of the Microsoft group of companies. All other marks are property of their respective owners. Acquisitions and Developmental Editor: Rosemary Caperton Editorial Production: Dianne Russell, Octal Publishing, Inc. Copyeditor: Bob Russell, Octal Publishing, Inc. Technical Reviewer: Ed Price; Technical Review services provided by Content Master, a member of CM Group, Ltd. Cover: Twist Creative • Seattle Visit us today at MicrosoftPressStore.com • Hundreds of titles available – Books, eBooks, and online resources from industry experts • Free U.S. shipping • eBooks in multiple formats – Read on your computer, tablet, mobile device, or e-reader • Print & eBook Best Value Packs • eBook Deal of the Week – Save up to 60% on featured titles • Newsletter and special offers – Be the first to hear about new releases, specials, and more • Register your book – Get additional benefits Contents Introduction .................................................... viii Downloads ..................................................................... xi Installing the companion content .................. xii Acknowledgments ..................................................... xii Free ebooks from Microsoft Press .................... xiv Errata, updates, & book support ....................... xiv We want to hear from you ..................................... xv Stay in touch ................................................................ xv Chapter 1: Introducing Power BI ..................... 1 Getting started with Power BI ................................ 4 Uploading data to Power BI ................................. 10 Introducing natural-language queries ............. 13 Introducing Quick Insights .................................... 16 Introduction to reports ........................................... 22 Introducing Visual Interactions ........................... 30 Decorating the report ............................................. 37 Saving the report ...................................................... 40 Pinning a report ......................................................... 41 iii Foreword Refreshing the budget workbook ...................... 43 Filtering a report ....................................................... 50 Conclusions ................................................................. 55 Chapter 2: Sharing the dashboard ................. 57 Inviting a user to see a dashboard .................... 58 Inviting users outside your organization .... 66 Creating a group workspace in Power BI ........ 71 Turning on sharing with Microsoft OneDrive for Business ................................................................. 76 Viewing reports and dashboards on mobile devices........................................................................... 94 Conclusions .............................................................. 101 Chapter 3: Understanding data refresh ..... 103 Introducing data refresh ..................................... 105 Introducing the Power BI refresh architecture .............................................................. 107 Introducing Power BI Desktop.......................... 111 Publishing to Power BI ......................................... 117 Installing the Power BI Personal Gateway .... 120 Configuring automatic refresh ......................... 128 Conclusions .............................................................. 130 Chapter 4: Using Power BI Desktop ........... 132 iv Contents Connecting to a database .................................. 134 Loading from multiple sources ........................ 141 Using Query Editor ................................................ 145 Hiding or removing tables ................................. 159 Handling seasonality and sorting months ... 163 Conclusions .............................................................. 179 Chapter 5: Getting data from services and content packs ........................................ 181 Consuming a service content pack ................. 183 Creating a custom dataset from a service ... 197 Creating a content pack for your organization ............................................................. 211 Consuming an organizational content pack ............................................................................. 216 Updating an organizational content pack ... 223 Conclusions .............................................................. 227 Chapter 6: Building a data model ............... 230 Loading individual tables .................................... 232 Implementing measures ..................................... 236 Creating calculated columns ............................. 239 Improving the report by using measures ..... 242 Integrating budget information ....................... 244 v Contents Reallocating the budget ...................................... 256 Conclusions .............................................................. 262 Chapter 7: Improving Power BI reports ..... 264 Choosing the right visualizations .................... 267 Choosing between standard visuals .......... 274 Using custom visualizations .............................. 283 First steps with custom visualizations ....... 284 Improving reports by using custom visualizations ....................................................... 291 Identifying conditions when custom visualizations are required ............................. 299 Using DAX in data models ................................. 303 Creating high-density reports .......................... 311 Conclusions .............................................................. 320 Chapter 8: Using Microsoft Power BI in your company ........................................... 323 Getting data from existing systems ................ 325 Understanding differences between data refresh and live connections .............. 328 Using relational databases on-premises .. 330 Using relational databases in the cloud ... 335 Using live connections to Analysis Services ................................................................. 338 vi Contents Integrating Power BI with Office ...................... 340 Publish Excel data models in Power BI ..... 340 Consume Power BI content from Excel .... 343 Using Power BI Tiles from Office Store .... 350 Managing security to access data ................... 360 Using row-level security ................................. 364 Extending and customizing Power BI ............ 370 Creating custom visualizations for Power BI ................................................................ 371 Introducing the Power BI REST API ............ 372 Pushing real-time data to Power BI dashboards .......................................................... 376 Power BI embedded in applications .......... 381 Conclusions .............................................................. 383 About the authors ........................................... 386 vii Contents Exclusive offer for Introducing Microsoft Power BI readers Available this fall! Be the first to receive an exclusive pre-order discount for Analyzing Data with Microsoft Power BI and Power Pivot for Excel by expert trainers Alberto Ferrari and Marco Russo. It’s easy: • Sign up to receive special offers from Microsoft Press • Watch your inbox for an exclusive email offer during the first week of September Visit MicrosoftPressStore.com/PowerBI to get started. Even better? You’ll receive a code* to save 35% on your next purchase at the Microsoft Press Store. Learn more about Power BI at powerbi. microsoft.com. Discount code valid on single book or eBook purchase from microsoftpressstore.com. Code cannot be combined with eBook Deal of the Day, Official Microsoft Practice Tests fulfilled by MeasureUp, or any other offer. Offer expires November 31, 2016. Introduction Microsoft introduced the idea of Self-Service Business Intelligence (BI) back in 2009, announcing Power Pivot for Microsoft Excel 2010. Strangely, at that time, it did not make big announcements, hold conferences, or undertake a big marketing campaign for it. Everything started slowly, with some enthusiastic users adopting the new technology, but the vast majority of people did not even know about its existence. As part of the community of BI professionals, we were very surprised by that approach. At the time, we could clearly see the advantages for users to begin adopting Power Pivot as a tool for gathering insights from data, so this
Recommended publications
  • The Developer's 5-Step Guide to Power BI Embedded
    The Developer’s 5-Step Guide to Power BI Embedded 5 Step Guide to Using Power BI Embedded 2 Your guide to using Power BI Embedded will briefly cover a few prerequisites, and will then look at five steps to complete: Start building fully 1. Set up your development environment interactive reports and dashboards into 2. Set up your Power BI environment your application, 3. Create and publish content website, or portal. 4. Embed your content for testing 5. Move to production If you’re not ready to start today, get familiar with Power BI Embedded in the Power BI Embedded Playground. Try out all the front-end features you can offer customers with pre-configured visuals and data models. 5 Step Guide to Using Power BI Embedded 3 What is Power BI Embedded? Power BI Embedded allows you to white label Microsoft Power BI to quickly and easily provide engaging front-end analytics and dashboards to your customers. Save time and expense by embedding fully Give your customers high-fidelity, Choose from a broad range of data interactive reports and dashboards into interactive analytics across any device. visualizations or build your own applications, websites, and portals. custom illustrations. Power BI Embedded also includes an extensive library of data connectors, APIs, and fully-documented SDKs. Choose the right set of options for your application and customers, whether you need basic data visualizations or complex interactive analytics. The Prerequisites: Complete these prerequisites to get started: • Open an Azure subscription. Create a free account. • Set up your own Azure Active Directory tenant.
    [Show full text]
  • (BI) Using MS Excel Powerpivot
    2018 ASCUE Proceedings Developing an Introductory Class in Business Intelligence (BI) Using MS Excel Powerpivot Dr. Sam Hijazi Trevor Curtis Texas Lutheran University 1000 West Court Street Seguin, Texas 78130 [email protected] Abstract Asking questions about your data is a constant application of all business organizations. To facilitate decision making and improve business performance, a business intelligence application must be an in- tegral part of everyday management practices. Microsoft Excel added PowerPivot and PowerPivot offi- cially to facilitate this process with minimum cost, knowing that many business people are already fa- miliar with MS Excel. This paper will design an introductory class to business intelligence (BI) using Excel PowerPivot. If an educator decides to adopt this paper for teaching an introductory BI class, students should have previ- ous familiarity with Excel’s functions and formulas. This paper will focus on four significant phases all students need to complete in a three-credit class. First, students must understand the process of achiev- ing small database normalization and how to bring these tables to Excel or develop them directly within Excel PowerPivot. This paper will walk the reader through these steps to complete the task of creating the normalization, along with the linking and bringing the tables and their relationships to excel. Sec- ond, an introduction to Data Analysis Expression (DAX) will be discussed. Introduction It is not that difficult to realize the increase in the amount of data we have generated in the recent memory of our existence as a human race. To realize that more than 90% of the world’s data has been amassed in the past two years alone (Vidas M.) is to realize the need to manage such volume.
    [Show full text]
  • Power BI Pitch Deck FY20
    Power BI overview Speaker name Title Modern analytics Speaker name Title Companies want to do more with data 70% of organizations believe their data is not used to its fullest extent But it’s hard to do Amount of data Data sources Lack of is growing are growing specialized workers 163ZB 86% #1 worldwide data challenged to analyze data science and creation by 2025 unstructured data analytics are most –IDC: Data Age 2025 –IDG: Big Data Survey challenging to find –IDG: State of CIO How does Power BI help modernize analytics? Unify self-service AI gets to Anyone can and enterprise BI insights faster access and analyze Remove the challenges of multiple Reduce the amount of Make sense of data and drive solutions and conquer data both time spent wrangling data and confident decisions without structured and unstructured spend more time getting answers relying on specialized skills Data culture Unify self-service and enterprise BI • Reduce cost, complexity, and challenges of multiple analytics systems • Grow and evolve with a scalable, secure, and compliant platform • Enterprise BI tools like SSRS and SSAS are inside Power BI • Protect your data inside and outside of Power BI Pair Power BI with Microsoft Information Protection and Microsoft Cloud App Security to better protect Power BI data Apply sensitivity labels Extend protection and Better meet privacy and Help prevent exposure of familiar in Office 365 governance policies to regulatory requirements sensitive data by apps like Word, Excel, Power BI data— with oversight of blocking risky user PowerPoint, and Outlook including exported sensitive data through activities, in real time, to Power BI data.
    [Show full text]
  • Speaker Services
    Speaker Services Communications Management Body Language 1) Body Language Do you know the science of nonverbal communication? We will delve into how to use body language to communicate, influence and connect with others in a professional environment. Body language science can also help attendees understand how to decode emotions, uncover truth and increase the accuracy of workplace communications. Participants will be able to use these tips both inside and outside the office. This science-based talk will be lively and entertaining and have actionable tips. Communication — General 1) Mastering Communications 9–9:10 a.m. Introductions, Agenda Review, Meeting Expectations 9:10–10 a.m. Session 1: Mastering Communication Whether you are leading or managing others or just looking for more effective ways to get your point across, becoming a student of communication is the key. This session will give you the tips you need to deal with difficult people, influence others, resolve conflicts and confidently convey your message at the right time. Learning Objectives: • Identify your communication style. • Determine the best ways to communicate based on other styles. • Examine best practices for conflict resolution. 10–10:30 a.m. Communication Activity 10:30–10:45 a.m. Break 10:45–11:30 a.m. Session 2: Communication Breakdown ― It’s Always the Same (But It’s Avoidable!) A very high percentage of practice management and client-relations problems are caused by bad communication, from decreased productivity and mistakes to dissatisfied clients and malpractice actions. The growing number of communication channels only compounds the problem. Examine technologies and techniques that will help you improve internal and external communication, reduce your stress, improve your service, generate happier clients and lower malpractice risk.
    [Show full text]
  • 29-30 September 2016 PROCEEDINGS
    7th Conference on e-Learning 2016 29-30 September 2016 PROCEEDINGS The Seventh International Conference on e-Learning Belgrade Metropolitan University Belgrade, 29-30 September 2016. www.metropolitan.ac.rs Publisher Belgrade Metropolitan University Tadeuša Košćuška 63, Belgrade, Serbia http://www.metropolitan.ac.rs Printing Kruševac: Sigraf For Publisher Prof. dr Dragan Domazet Editor Tanja Ćirić Prof. dr Slobodan Jovanović The Conference Chair: Prof. dr Dragan Domazet, rector of BMU Coordinator of the InternationalP rogramme Committee: Prof. dr Marcus Specht Chair of Organizing Committee: Prof. dr Slobodan Jovanović Chair of Conference Secretariat: Tanja Ćirić Design: Mladen Radić Katarina Gobeljić Circulation 80 CONTENT VLADAN DEVEDŽIĆ “E-assessment with open badges” KRISTIJAN ZIMMER “Learning analytics: what do companies know about our kids (and we don’t)” NEBOJŠA GAVRILOVIĆ, DRAGAN DOMAZET “Use of the Java grader and LAMS integration for validation of students programming skills in personalized e-learning processes“ VUK VASIĆ, ALEKSANDRA ARSIĆ “Algorithm for personalized learning process“ JOVANA JOVIĆ, SVETLANA CVETANOVIĆ, MIROSLAVA RASPOPOVIĆ “System for learning objects retrieval in ontology-based database course“ VALENTINA PAUNOVIĆ, TATJANA GVOZDENOVIĆ, RADOSLAV STOJIĆ, “Development of flight simulation educational game“ VALENTINA PAUNOVIĆ, SLOBODAN JOVANOVIĆ, KATARINA KAPLARSKI, DRAGAN DOMAZET “Creating a multiagent system architecture used for decision support in adaptive e-learning“ MARIJA RADOJIČIĆ, IVAN OBRADOVIĆ, RANKA STANKOVIĆ,
    [Show full text]
  • Microsoft Power BI Is a Clear Leader in the Field of Cloud-Based Business Intelligence and Data Visualization Ecosystem
    Microsoft Power BI is a clear leader in the field of cloud-based business intelligence and data visualization ecosystem. Data Connectors extend the platform’s ability to connect to and access data from 3rd party applications, web services, online Microsoft or offline data sources. This enables rich business intelligence, robust analytics for smart decision making across the enterprise Power BI In this interactive PDF, we have categorized some of the Data Connectors Connectors built for extending Microsoft’s Power BI capabilities. Microsoft Power BI Connectors Project Marketing Sales Management Productivity IT Finance Blogger Buffer Elastic Forms Facebook Blog publishing service Social media API to work with Social networking management tool Salesforce objects site https://docs.microsoft.com/en-us/ https://docs.microsoft.com/ https://docs.microsoft.com/en- https://docs.microsoft.com/en- connectors/blogger en-us/connectors/buffer us/connectors/elasticforms us/connectors/facebook GoToWebinar LinkedIn Marketo Microsoft Forms Online webinar tool Social networking Marketing automation Online form service site platform https://docs.microsoft.com/en- https://docs.microsoft.com/en- https://docs.microsoft.com/en- https://docs.microsoft.com/en-us/ us/connectors/gotowebinar us/connectors/linkedin us/connectors/marketo connectors/microsoftforms MailChimp SurveyMonkey Email Marketing Online survey solution Platform https://docs.microsoft.com/en- https://docs.microsoft.com/en- View All us/connectors/mailchimp us/connectors/surveymonkey Microsoft Power
    [Show full text]
  • Nhsmail Office 365 Hybrid Service Configuration Guide
    NHSmail Office 365 Hybrid Service Configuration Guide May 2019 Version 1 Copyright © 2019 NHS Digital NHSmail Office 365 Hybrid Service Configuration Guide Contents 1 Introduction 5 1.1 Target audience 5 1.2 Service background 5 2 Scope 5 2.1 Licences and applications 5 2.2 Service support 6 3 Onboarding 7 3.1 Joining the service 7 3.2 Leaver / joiner process 8 3.3 Licensing procurement 9 3.4 Transferring existing licences 9 3.5 Data migration from an existing O365 tenant 9 3.6 Microsoft FastTrack services 10 3.7 Ending NHSmail O365 Hybrid services 10 3.8 Technical pre-requisites 11 4 Application service information 12 4.1 Supported application summary 12 4.2 Azure Active Directory 13 4.3 SharePoint Online 15 4.4 OneDrive for Business 20 4.5 Microsoft Teams 21 4.6 Yammer enterprise 24 4.7 StaffHub 26 4.8 PowerBI 27 4.9 Delve 28 4.10 Planner 29 4.11 Office Online 29 4.12 Microsoft Forms 30 4.13 Sway 30 4.14 Office 365 Groups 31 4.15 Microsoft PowerApps 32 4.16 Microsoft Flow 32 4.17 Microsoft Stream 33 Copyright © 2019 NHS Digital 2 NHSmail Office 365 Hybrid Service Configuration Guide 4.18 Microsoft Project Online 34 4.19 Microsoft Visio Online 34 4.20 Mobile applications 35 5 Azure B2B Guest Access 36 5.1 Domain Name Whitelisting 36 5.2 Guest User Invites 37 5.3 Azure Federated Group Import 38 5.4 Lifecycle Management 38 5.5 External sharing breakdown by application 40 6 Tenant Policy 41 6.1 Vanity domains 41 6.2 Office 365 release cycle policy 41 6.3 Third party applications 41 6.4 Tenant branding 41 6.5 Office 365 desktop applications
    [Show full text]
  • Extend Data Model Relationships Using Excel, Power Pivot, and DAX
    Tutorial: Extend Data Model relationships using Excel, Power Pivot, and DAX Tutorial: Extend Data Model relationships using Excel, Power Pivot, and DAX Applies To: Excel 2013 Abstract: This is the second tutorial in a series. In the first tutorial, Import Data into and Create a Data Model, an Excel workbook was created using data imported from multiple sources. Note: This article describes data models in Excel 2013. However, the same data modeling and Power Pivot features introduced in Excel 2013 also apply to Excel 2016. In this tutorial, you use Power Pivot to extend the Data Model, create hierarchies, and build calculated fields from existing data to create new relationships between tables. The sections in this tutorial are the following: Add a relationship using Diagram View in Power Pivot Extend the Data Model using calculated columns Create a hierarchy Use hierarchies in PivotTables Checkpoint and Quiz At the end of this tutorial is a quiz you can take to test your learning. This series uses data describing Olympic Medals, hosting countries, and various Olympic sporting events. The tutorials in this series are the following: 1. Import Data into Excel , and Create a Data Model 2. Extend Data Model relationships using Excel, Power Pivot, and DAX 3. Create Map-based Power View Reports 4. Incorporate Internet Data, and Set Power View Report Defaults 5. Create Amazing Power View Reports - Part 1 6. Create Amazing Power View Reports - Part 2 We suggest you go through them in order. These tutorials use Excel 2013 with Power Pivot enabled. For more information on Excel 2013, click here.
    [Show full text]
  • Microsoft Corporation
    A Progressive Digital Media business COMPANY PROFILE Microsoft Corporation REFERENCE CODE: 8ABE78BB-0732-4ACA-A41D-3012EBB1334D PUBLICATION DATE: 25 Jul 2017 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED Microsoft Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview ........................................................................................................3 Key Facts.........................................................................................................................3 Business Description .....................................................................................................4 History .............................................................................................................................5 Key Employees .............................................................................................................26 Key Employee Biographies .........................................................................................28 Major Products & Services ..........................................................................................35 SWOT Analysis .............................................................................................................36 Top Competitors ...........................................................................................................44 Company View ..............................................................................................................45
    [Show full text]
  • Managing the “Powerpivot for Sharepoint” Environment
    Managing the “PowerPivot for SharePoint” Environment Melissa Coates Blog: sqlchick.com Twitter: @sqlchick SharePoint 3/16/2013 Saturday About Melissa Business Intelligence & Data Warehousing Developer Former Architect with From accountant Intellinet Charlotte, NC turned IT geek Blog: sqlchick.com Twitter: @sqlchick About Intellinet Management Consulting & Microsoft-centric Technology Services Portals & Business Cloud & Collaboration Intelligence Mobility 5,000+ projects Application Infrastructure since 1993 Development Strategy > Process > Business > Technology Agenda Managing the PowerPivot for SharePoint Environment Definitions Overview of Environment System Management Security Data Refresh Desktops Out of scope: Management Dashboard installation & Usage Reporting configuration People > Process > Technology Defining PowerPivot for SharePoint and Managed Self-Service BI PowerPivot for SharePoint PowerPivot for SharePoint provides server hosting of PowerPivot (Excel) workbooks & Power View reports within SharePoint. Supports Self-Service BI initiatives in an environment which can be monitored and secured. If PowerPivot data model remains in Excel: referred to as PowerPivot for Excel or 2013 Rebranded as xVelocity PowerPivot Add-in to Excel 2010 and 2013 In-memory solution for Self-Service BI data modeling needs Based on xVelocity (Vertipaq) Data Large volumes of data Modeling and Relationships Create “mashups” of data in Excel Data is embedded Introduces DAX expressions Schedule data refreshes in SharePoint Can do visualization
    [Show full text]
  • Microsoft 365 Business Licensing Deck
    Licensing Microsoft 365 Business Premium Joel Lachance Business Development Manager and Licensing Specialist Microsoft Managed Partner at BEMO Corp April 2020 New product names – effective April 21, 2020 The new product names go into effect on April 21, 2020. This is a change to the product name only, and there are no pricing or feature changes at this time. • Office 365 Business Essentials will become Microsoft 365 Business Basic. • Office 365 Business Premium will become Microsoft 365 Business Standard. • Microsoft 365 Business will become Microsoft 365 Business Premium. • Office 365 Business and Office 365 ProPlus will both become Microsoft 365 Apps. Where necessary we will use the “for business” and “for enterprise” labels to distinguish between the two. Note that the changes to these products will all happen automatically. Today, we’re simply announcing name changes. But these changes represent our ambition to continue to drive innovation in Microsoft 365 that goes well beyond what customers traditionally think of as Office. The Office you know, and love will still be there, but we’re excited about the new apps and services we’ve added to our subscriptions over the last few years and about the new innovations we’ll be adding in the coming months. What else is new – effective April 21, 2020 • Microsoft 365 Business Voice addons available for US customers • Azure Active Directory P1 is now included with Microsoft 365 Business Premium Microsoft 365 Business Premium (formerly Microsoft 365 Business) Microsoft 365 Business Premium is the hero offering for small and medium sized business customers. Microsoft 365 Business Premium is an integrated solution, that brings together: • the best-in-class productivity of Office 365 with • advanced security and • device management capabilities to help SMBs safeguard their business The purpose of this presentation is to compare Microsoft 365 Business Premium with other offerings in the Office 365 & Microsoft 365 family.
    [Show full text]
  • Zbiór Naszych Przemy Leń Na Temat Trendów Cyfrowych, Na Które Warto
    Cyfrowe Trendy 2018 Zbiór naszych przemyleń na temat trendów cyfrowych, na które warto zwrócić uwagę w bieżącym roku makolab.com, uk.makolab.com, us.makolab.com WPROWADZENIE W kierunku inteligencji i zaangażowania Na rynku usług cyfrowych, w ciągu ostatnich kilku lat, Dla firm ważna jest pojawiła się ogromna liczba interakcja z klientem. Każdy innowacji. dąży do tego, aby była ona Uważamy, że 2018 jest jak najlepsza. Na której z rokiem, który przyniesie Wszystko staje się rodzących się możliwoci dalszy postęp w inteligentne. Możemy możemy najbardziej doskonaleniu interakcji z włączyć wiatło w domu, polegać, aby to osiągnąć? klientem, tak by stawały się będąc na drugiej stronie płynne, zunifikowane i nie wiata, możemy W tym raporcie zebralimy rodziły problemów. odblokować nasze drzwi za kilka przemyleń i pomocą jednego kliknięcia. pomysłów, które, naszym 2018 r. jest więc okresem, Urządzenia i aplikacje zdaniem, można kiedy można umiecić pozwalają na wiele więcej. wykorzystać w tym roku, klienta w centrum swojej aby odróżnić się od cyfrowej strategii. konkurencji. makolab.com, uk.makolab.comuk.makolab.com, us.makolab.com 2 Nowe Rzeczywistości (New Realities) Na co zwracamy Rzeczywistoć rozszerzona (AR - augmented reality) i rzeczywistoć wirtualna (VR - virtual reality) stają się coraz bardziej dostępne dla konsumentów, a nowe produkty rynkowe, takie uwagę w 2018 r. jak HoloLens Microsoft’a, wprowadzają rzeczywistoć mieszaną (mixed reality – MR) na masową skalę. Inteligentni Asystenci (Smart Assistants) Systemy Google Now i Amazon Alexa są teraz w większej liczbie urządzeń niż kiedykolwiek. Także Microsoft Cortana i Apple Siri są teraz zintegrowane z domem. Nadszedł czas na zastanowienie się, jak efektywnie korzystać z tych platform.
    [Show full text]