BRANDON WILLIAMS Selected Works 2018 AREAS OF EXPERTISE
Ad Design (web & print) Layout creative director/Graphic designer Logo and Identity Design Image Retouching Corporate Branding Collateral Design HELLO, Package Design Prepress Formatting I am a Creative Director and Graphic Designer from Orlando, Florida with over a decade Presentation Mock-ups Creative Direction & of experience. I received my BA in Fine Art from the University of Central Florida where a Time Management Project Management concentration in graphic design and printmaking served as the platform for my creative career. To me, design is a way to think critically about how a work of art should function in relation to its intended audience. LEt’s LINK! A good designer is the bridge between concept and completion, idea and execution. I believe the strength of an idea can only be matched by the strength of its execution. I strive behance.net/brandnudsign to employ compelling visuals, effective design principles, and a solid foundation in fine art to create sound, innovative designs. My skillset and eagerness to learn new techniques and facebook.com/BrandneusDesign keep up with ever-changing design trends ensure my thought process is fresh and my visual language fluent. When I’m not thinking of ways to turn the design world on its head, I enjoy [email protected] road cycling, movies, record collecting, motorcycles, and almost all outdoor activities.
branding IDENTITY COLLATERAL LOGOS 01 Papal Canonization 05 Simply Clean 13 Agent Magazine Cover 20 Assorted 02 Inaugural Papal Visit 06 D’n’D Garage 14 FADP.ORG 20 RP Funding Center WHAT’S INSIDE WHAT’S World Youth Day Liberty Walk Japan Diocesan Pub. Folder 04 07 16 ILLUSTRATION 08 Armada Football Club EPHEMERA 22 Assorted 12 Sports Team Identity 18 Lazy Afternoon & Coyo Taco PAPAL CANONIZATION B2B RETAIL PRODUCTS 1
I designed these B2B retail products for the Canonization of John Paul II and John XXIII to both announce and commemorate the occasion. The product range included pull-up banners, bulletin cover, flyers, prayer cards, and product packaging. The products were marketed to over 17,000 Catholic churches nationwide. 2 BOX INAUGURAL PAPAL VISIT B2B CAMPAIGN These marketing and B2B retail products were created for the Papal visit to the United States. The designs feature patriotic themed products in varying formats. The product range included logos, pull-up banners, t-shirts, prayer cards, and direct-mail marketing postcards. 3
Papal visit logo
Oversized direct-mail postcards were designed and sent to 17,000 Catholic churches and schools nationwide. 6” x 11” 4/4,16pt. with UVcoating on both sides. 4 WORLD YOUTH DAY World Youth Day (WYD) is a youth event organized every three years by the Catholic Church. The design was introduced into t-shirts, bulletin covers, pull-up banners, and mockups. SIMPLY CLEAN 7 5
SIMPLY CLEAN AUTOMOTIVE GROUP
Simply Clean was created to bring together like-minded automotive enthusi- asts who modify vehicles with simplicity and cleanliness. The theme for Simply Clean’s seventh annual event was “Lucky Number Seven.” As both the assistant creative director and designer for the project, I created the logo and identity for the event as well as aided in identity print logistics. The design was incorporated into a variety of merchandise including social media marketing materials, t-shirts, hotel room door hangers, air fresheners, and stickers. 6
DOWN ‘N’ DIRTY GARAGE
Down ‘n’ Dirty is a garage located in Orlando, Florida that specializes in automobile modifications and suspension. I was commissioned to “liven up” an existing hand-painted pinstripe design. I cleaned up the lines on the existing design and created a new logo with a “vintage” feel for various identity pieces. 7
LIBERTY WALK JAPAN
Liberty Walk Japan specializes in automotive modifications with global clientele. The client wanted to “change the perception of car workshops” and requested designs to be used for a new brand identity. I created the theme, color scheme, and artwork. I used the Japanese rising sun flag imagery and Japanese lettering throughout most of the designs. 8 JACKSONVILLE ARMADA FOOTBAL CLUB
The Jacksonville Armada FC are a professional soccer team based in Jacksonville, Florida. They play in the National Premier Soccer League (NPSL), the fourth tier of the American soccer pyramid, while also retaining their membership in the North American Soccer League (NASL).
As lead designer for the Armada FC, I was responsible for season team identity, marketing materials (printed and digital), game day materials, as well as apparel designs for the 2017-2018 season. 2018 Identity
Buisness Alliance Logo
The business alliance is a partnership between local businesses and the Armada FC. I developed the Armada Open Tryouts Logo business Alliance logo and collateral. 9
ARMADA FC Retail SIGNAGE Exterior signage created for the Armada FC retail store in Jacksonville, FL 10
2018 SEASON APPAREL As leade designer, I was responsible for designing new apparel items for the 2017-2018 season that included tshirts/outwear and the annual team scarf. The design for the 2018 scarf features a skyline of Downtown Jacksonville created and repeated across subsequent apparel designs. 11
MATCH DAY DESIGN In addition to corporate identity, I was responsible for designing the entire range of matchday graphics (including ticketing and social media) for both digital and print platforms. Retail signage This project consisted of creating team logos and susequent branding for 3 soccer teams. (Carolinas, Tennessee, & 12 TEAM BRANDING Oklahoma). The teams were created for a new league independent of the USSAF.
CAR OLINA 13
Agent MAGAZINE Agent magazine is a quartely Real-estate Agent lifestyle magazine. I worked on the Cover of the 2018 spring/summer issue featuring Homevalue.com. 14 Floridians for alternatives to the Death penalty Floridian for Alternatives to the Death Penalty is a non-profit committed to abolishing the death penatly in Florida. FADP desperately needed identity to establish its presence both locally and nationally. Using an existing- logo and website I used the colorway and style choices across brochures, banners, stickers, buttons, t-shirts, and infographics.
Exterior of FADP double gatefold brochure.
Floridians for Alternatives to the Death PenaltyFADP.ORG 15 FADP INFOGRAPHIC Infographic spread inside a double gatefold brochure. 16 DIOCESAN PUBLICATIONS PROMO FOLDER The Diocesan Publications sales folder was designed to showcase the company as a leader in Catholic communications. The folder features a company app user, a website design, and bulletins, all with consistent branding to allude to a cohesive range of services in digital media and technology. The colors, logo, and overall design of the folder adhere to current company brand standards and logo guidelines. LAZY AFTERNOON AND COYO TACO (PROMO) 17 The Movement was a rotating party regularly put on by the Lazy Afternoon DJ collective. Coyo Taco is a Mexican restaurant and speakeasy located in Miami, Florida. The Wynwood location plays host to rotating DJ parties and weekly events. As a freelance designer, I created promotional flyers for web and print. 18 ILLUSTRATION & SKETCHes Drawing is my first love and I’ve been doing it for as long as I can remember. If a design should call for a unique approach, sometimes an illustration is the best way to achieve that. I can illustrate concepts and ideas and produce technical drawings and portraiture in ink, pencil, and watercolor. RP FUNDING CENTER 19 The RP Funding Center (originally Lakeland Civic Center, and later The Lakeland Center) is a convention and entertainment complex in Lakeland, Florida, comprising a conven- tion center, arena and theater. Currently, it is home to the Florida Tropics SC of the Major Arena Soccer League and the Lakeland Magic, the Orlando Magic's affiliate in the NBA G League. After being a naming agreement deal with Robert Palmer of RP Funding, I was tasked with creating a new logo and style Guide to reflect the new sponsorship.
Current logo for RP Funding.
Past logo for the Lakeland Center 20 LOGOS 21 CLIENTS SHOP 222 Worldwide Did something catch your eye? You are in luck! I have two web stores, and I’m always Agent Magazine uploading new images and products. Most of my work can be found on Society6. My store at Bardot Miami Shopbrandnu.bigcartel.com is where to look for special edition prints, t-shirts, and decals. Coyo Taco Miami If you don’t see a design you’d like to purchase, shoot me a message and I will make it Diocesan Publications, Inc. available if possible. D’n’D Garage, LLC Equal Justice USA society6.com/Brandnu shopbrandnu.bigcartel.com Eurotripper, LLC Felton Publishing Floridians Against the Death Penalty Jacksonville Armada Football Club LaceUp Sneaker Boutique Lazy Afternoon Liberty Walk Japan Listing Power Tools Ol’ Dirty Sundays (Crowbar Tampa) Simply Clean Automotive Group, LLC Lakeland Magic (G-League) Sociedad Records RP Funding Ruckhouse, LLC The Catholic Directory Uncle Tony’s Donut Shoppe Urban Outfitters Wheel Whores UK LEt’s LINK!
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