overview Big Plans For 2021 Now in it’s third year, Central Florida’s Wheels of Steel is entering an exciting new chapter. After two solid years of developing a premier motorcycle show- case in the heart of Florida, there is a new leadership team poised to take it to the next level. Building on the success of the original format the new team will be adding several interactive components that will encourage a broader audience, expand the reach of the event, lengthen the time on site and each days reason to return abilities. Take a minute to read over what we have in store for 2021 and contact us to ar- range your participation in this years event.

New Additions For 2021 - Professionally Hosted Outdoor Sound Off Competition - VIP Area Great new addition featuring nationally renowned host. Exclusive Meet & Greet Opportunities. - Local And National Media Partnerships - Vintage & Antique Concourse Increasing Media Reach & Branding To A National Level. A Ride Down Motorcycling’s Memory Lane. - Ride In Custom Bike Show Outdoors - More TBA Open To All Entries - Tons Of Prizes. - Artists Gallery Featuring Artists From The Motorcycle Culture Across The Country. - Mini Bike Races We Provide Bikes, The Crowd Makes The Memories. - Live Demonstrations Talented Builders And Craftsmen Show Their Skills. show information Show Location RP Funding Center – Exhibit Hall 701 W. Lime Street, Lakeland FL 33815 The RP Funding Center (formerly the Lakeland Civic Center and the Lakeland Center) is a multipurpose entertainment complex in Lake- land, Florida, comprising a convention center, arena and theater. Currently, it is home to the Florida Tropics SC of the Major Arena Soccer League and the , the ’s affiliate in the NBA G League.

Saturday - December 11 Indoor: Vendors VIP Lounge Invitational Bike Show Live Demonstrations

Outdoor: Vendors Mini Bike Racing Ride In Bike Show Sunday December 12 Indoor: Vendors VIP Lounge Invitational Bike Show Live Demonstrations Awards Ceremony

Outdoor: Vendors Mini Bike Racing Ride In Bike Show Sound Off Competition show information the problem with motorcycle marketing In general, the problem is a simple one: even with the number of registered riders in the world today going up, we are a small group when compared to the entire population. In that, traditional advertising venues like newspapers, television or radio are far too broad of an audience to give a motorcycle industry advertiser a solid ROI. Break That Trend With Wheels Of Steel With an audience built from a comprehensive marketing plan comprised of: social media feeds based in the motor- cycle lifestyle, Media Partnerships with local and national media outlets, street level marketing at local motorcycle business and social marketing support from our invited builders Wheels Of Steel can put your company or product in front of more qualified customers each week than other forms of media. Wheels Of Steel Strength By The Numbers (Sprout Social Numbers That Is)

These numbers were captured from just our live video broad- cast from the 2020 Wheels Of Steel event. Through Source Media we broadcast out to 12 social media platforms at once, making the number of impressions reachable very high. Below you will see our entire media reach from the 2020 event as well from all of our media partners.

Our Combined Media Reach Number From Wheels Of Steel 2020

On Site Live Social Broadcasts ...... 613,417 Garage Built Podcast (Pre Show)...... 20,000 Magazine Features (Post Show) ...... 50,000

ShopTalk Broadcast (Pre Show)...... 160,000 WOS Facebook Posts...... 20,000 Total Media Reach ...... 1,000,000

The Ledger (Article Pre Show) ...... 81,356 WOS Instagram...... 20,000 Sponsorship opportunities

Presenting Sponsor - $10,000 Red Carpet - Presenting Sponsor & Show Logo on step & repeat at main entrance with show hash tag (analytic report available post show). Logo Placement As Presented By On All Printed Advertising Logo Placement As Presented By On Main Entrance Show Signage Logo Placement As Presented By On All Street Signs For Show Presenting Sponsor To Be Named In All Use of Verbiage “Wheels Of Steel” for the purpose of all podcasts and ShopTalk show leading up to event. (i.e. XXXX Presents Wheels of Steel or Wheels of Steel Presented By XXXX) Presenting Sponsor To Be Named In All Use of Verbiage “Wheels Of Steel” for the purpose of all Live Broadcasts During The Show Presenting Sponsor To Be Named In All Use of Verbiage “Wheels Of Steel” for the purpose of all Post Show Video releases (Social & Youtube) 60 Second (or less) Commercial to play throughout the show on monitors throughout the show Free Booth Of Any Size (Deployed & Activated By Presenting Sponsor) Printed Goodie Bag Handouts To All attendees (Bag And Contents Provided By Presenting Sponsor) Guest Spot on ShopTalk to discuss involvement with Wheels Of Steel Guest Spot on Garage Built Podcast to discuss involvement with Wheels Of Steel Named As Presenting Sponsor in All E-mail and Social Media PR leading up to show Named As Presenting Sponsor in All E-mail and Social Media PR Post show 10 event tickets / 10 event t-shirts

Corporate Sponsor - $3,000 (Limit Of Five Sponsors) Logo Placement (Medium) As Sponsor On All Printed Advertising Logo Placement (Medium) As Sponsor On Main Entrance Show Signage Limited Opportunity - Select One Of The Following: 1. Named As VIP Area Sponsor - Logo On Banner For Specific Area 2. Named As Art Gallery Sponsor - Logo On Banner For Specific Area 3. Named As Invitational Show Sponsor - Logo On Banner For Specific Area 4. Logo Placement On 40% Of - 12 Large Format Show Banners Displaying Images From Previ- ous Shows 5. Logo Placement On 40% Of - 12 Large Format Show Banners Displaying Images From Previ- ous Shows 30 Second Commercial to play throughout the show on monitors Playing Current And Previous Year Show Media Free Booth Of Up To 10x20 (Deployed & Activated By Sponsor) Inclusion In Goodie Bag Handouts To All attendees (Contents Provided By Sponsor) Guest Spot on ShopTalk to discuss involvement with Wheels Of Steel Guest Spot on Garage Built Podcast to discuss involvement with Wheels Of Steel Named As Sponsor in All E-mail and Social Media PR leading up to show Named As Sponsor in All E-mail and Social Media PR Post show 5 event tickets / 5 event t-shirts

Sponsorship opportunities

Pro Builder Presenting Sponsor - $2,000 Video Interview Social Post Of Each Entrant With Sponsor Logo on lower third. Sponsor Logo On Each Entrant Sign (Placed At Front Wheel Of Each Bike) Social Media Post Of Winners With Sponsor Name As Presented By Goodie Bag With Sponsor Logo To Each Entrant (Bag By Sponsor) Live Broadcast Of Awards Ceremony With Sponsor Name As Presented By Builder Show Banner With Presenting Sponsor Logo At Show Area Signage Throughout The Show For Pro Builder Invitational (show floor, Entrance, Bathrooms Etc.) Sponsor Name On All Awards As Presented By Sponsor Logo on All Advertising Social & Print Media As Pro Builder Invitational Presented By Opportunity to provide Trophy Girls (Street Team Provided By Sponsor) 4 event tickets / 4 event t-shirts

Associate Sponsor - $1,000 (Limit Of Five Sponsors) Logo Placement (Small) As Sponsor On All Printed Advertising Logo Placement (Small) As Sponsor On Main Entrance Show Signage Logo Placement On Remaining - 12 Large Format Show Banners Displaying Images From Motorcycle Culture Inclusion In Goodie Bag Handouts To All attendees (Contents Provided By Sponsor)

Ride In Bike Show Presenting Sponsor - $2,000 Social Post Of Each Entrant With Sponsor Logo Behind on step & repeat. Sponsor Logo On Each Entrant Sign (Placed At Front Wheel Of Each Bike) Social Media Post Of Winners With Sponsor Name As Presented By Goodie Bag With Sponsor Logo To Each Entrant (Bag By Sponsor) Live Broadcast Of Awards Ceremony With Sponsor Name As Presented By Bike Show Banner With Presenting Sponsor Logo At Show Area Signage Throughout The Show For Ride In Bike Show (show floor, Entrance, Bathrooms Etc.) Sponsor Name On All Awards As Presented By Sponsor Logo on All Advertising Social & Print Media As Ride In Bike Show Presented By Opportunity to provide Trophy Girls (Street Team Provided By Sponsor)

Ride In Bike Show Prize Sponsor Inclusion In Goodie Bag To Each Entrant (Contents Provided By Sponsor) Opportunity To Provide Swag For All Ride In Show Classes (Sponsor To Provide 20 Nominal Prizes i.e. Shirts, Hats & Stickers Product Etc.) Opportunity To Provide Prize For Single Ride In Show Class (Sponsor To Provide 1 Significant Prize i.e. Bike Parts, Tools, Gift Certificates,Etc.)

sponsorship opportunities

Sound Off Presenting Sponsor - $2,000 Social Post Of Each Entrant With Sponsor Logo Behind on step & repeat. Social Media Post Of Winners With Sponsor Name As Presented By Goodie Bag With Sponsor Logo To Each Entrant (Bag & Content By Sponsor) Live Broadcast Of Awards Ceremony With Sponsor Name As Presented By Sound Off Banner With Presenting Sponsor Logo At Show Area Signage Throughout The Show For Sound Off (show floor, Entrance, Bathrooms Etc.) Sponsor Name On All Awards As Presented By Sponsor Logo on All Advertising Social & Print Media As Sound Off Presented By

Sound Off Prize Sponsor Inclusion In Goodie Bag To Each Entrant (Contents Provided By Sponsor) Opportunity To Provide Swag For All Sound Off Classes (Sponsor To Provide 20 Nominal Prizes i.e. Shirts, Hats & Stickers Product Etc.) Opportunity To Provide Prize For Single Sound Off Class (Sponsor To Provide 1 Significant Prize i.e. Bike Parts, Tools, Gift Certificates,Etc.)

Mini Bike Race Presenting Sponsor $1,500 Social Media Post Of Winners With Sponsor Name As Presented By Sponsor Logo On 20 Hay Bales (Hay Bale Covers Provided By Sponsor) Live Broadcast Of Races & Awards Ceremony With Sponsor Name As Presented By Mini Bike Race Banner With Presenting Sponsor Logo At Show Area Signage Throughout The Show For Mini Bike Race (show floor, Entrance, Bathrooms Etc.) Sponsor Name On All Awards As Presented By Sponsor Logo on All Advertising Social & Print Media As Presented By

Mini Bike Race Prize Sponsor Opportunity To Provide Prize For All Mini Bike Race Classes (Sponsor To Provide 5 Nominal Prizes i.e. Shirts, Hats & Stickers Product Etc.) Opportunity To Provide Grand Prize For Mini Bike Race Champion (Sponsor To Provide Prizes)

Contact Us Today To Be Part Of 2021 Jason Hallman 734-751-4222 [email protected] Troy McCracken 734-272-5612 [email protected] www.cfwheelsofsteel.com