An Exploratory Thematic Analysis on Viewers’ Involvement with Haul Video Personaes---Taking Bethany Mota As a Case Study
AN EXPLORATORY THEMATIC ANALYSIS ON VIEWERS’ INVOLVEMENT WITH HAUL VIDEO PERSONAES---TAKING BETHANY MOTA AS A CASE STUDY BY LEI WANG A Thesis Submitted to the Graduate Faculty of WAKE FOREST UNIVERSITY GRADUATE SCHOOL OF ARTS AND SCIENCES in Partial Fulfillment of the Requirements for the Degree of MASTER OF ARTS Communication December, 2015 Winston-Salem, North Carolina Approved By: Michael Hazen, Ph.D., Advisor Ananda Mitra, Ph.D., Chair James Narus, Ph.D. ACKNOWLEDGEMENT To my family: Thank you very much for your love, motivation and constant support. I am beyond grateful for having you as my parents and always trusting me and allowing me to chase my dreams. Also thanks to my husband who helped me to better balance between work, family and this project and to his generous help of pulling the data by using his coding skills. To my advisor, Dr. Michael Hazen, It has been such an honor to have worked alongside you throughout my entire program. Thank you for being such an incredible teacher while I took your classes for three semesters and worked on projects with you. I have never been so stretched to see the world through a new lens. Thank you for mentoring me and molding me into a better thinker, and also for all your help and guidance concerning the literature review, the method, the dataset, the sample, and the analysis. To my committee: Dr. Ananda Mitra and Dr. Jim Narus, thank you very much for your mentorship, support, and guidance throughout my completion of the thesis. Thank you very much again for sacrificing your time to help me make this project possible.
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