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2019 VENUE REGISTRATION HANDBOOK WELCOME! 2019: a Decade of Sydney Fringe

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2019 VENUE REGISTRATION HANDBOOK WELCOME! 2019: a Decade of Sydney Fringe 2019 VENUE REGISTRATION HANDBOOK WELCOME! 2019: A Decade of Sydney Fringe CONTENTS SNAPSHOT OF SYDNEY FRINGE ........ 3 THE PROCESS ..................... 15 WHY BE A FRINGE VENUE .............. 4 IMPORTANT DATES .................... 16 BENEFITS OF BEING INVOLVED ........ 5 HOW TO REGISTER ................. 17 VENUE SNAPSHOT ................. 7 AUDIENCE SNAPSHOT .............. 8 ARTIST SNAPSHOT ................. 9 EVENT SNAPSHOT ................. 11 WHAT CAN YOU OFFER? ............. 12 HOW WE WORK ................... 14 A SNAPSHOT OF SYDNEY FRINGE Each September we create the vibrant night Our curated and headline program grew to life Sydneysiders dream of year-round. We love Sydney and we love our local creatives include a new Touring Hub that presented and venues. For 30 days Fringe celebrates a program of award winning interstate and and amplifies the cultural life of our city. international productions. Be part of the party and join the largest independent arts festival in NSW. New partnerships were formed with This year we are celebrating a decade of Parramatta City Council and Liverpool Sydney Fringe. That’s ten years of local Council to expand our Western Sydney Fringe stories, new artists, activations, adventures program. and experiences. We truly are Sydney’s fringe festival. Young and emerging artists were again supported in our Emerging Artist Hub that In 2018, Sydney Fringe hosted 402 events, expanded to three venues, we activated our providing Sydney audiences with over 1227 Festival Village for a second year and built an sessions of theatre, cabaret, live art making, epic Fringe Club. exhibitions, workshops, talks, live music, comedy, concerts, parties, activations and Experienced artists had access to spaces more. that wouldn’t otherwise be available, and isn’t available at other times of the year, allowing Engagement by artists was at its highest level them to take creative risks as they developed yet with a 22% increase in artist registrations. bold new work. The diversity of our festival offering expanded as the festival increased its footprint to include Our audiences and artists’ purpose remained activity hosted in 21 postcode areas across aligned with 60% of audiences flocking to see Greater Sydney. new work and have unique experiences, and 75.55% of artists participated in Sydney Fringe 2018 saw a 59% increase in participating to develop new work or to expose their work Venues, with 78 venues showcasing our city’s to a new audience. new work across the month of September. Our global relationships were strengthened Our ground-breaking space activations have with new award partnerships created made us a global leader in the activation of between Brighton Fringe (UK) and San Diego performance space and after three major International Fringe (USA). More artists were pilot projects over the past years, in 2018 we given the ability to tour their work via the released An Anthology of Space 2015-2018 continued award partnerships with NZ Fringe, that is being recognised by government and Melbourne Fringe and Fringe World (WA). the corporate sector as leading the way for understanding how we can better support We’re investing in the Sydney’s cultural life through temporary activations. cultural life of our city. 2019 VENUE REGISTRATION HANDBOOK | 3 SO WHY BE A 2019 FRINGE VENUE? Our audiences and artists love new work global city. • Build new, and strengthen existing audiences • Work with new artists and facilitate further links and networks with artists • Provide a supportive platform and greatly needed performance space for local artists Our audiences love new experiences and venues • Increase awareness of your venue • Use the fringe as an opportunity to showcase your year-round programming Geometry | Dance Hub, PACT | Sydney Fringe 2018 • Test out new performance spaces • Gain experience in hosting arts events People know who we are • Our brand is growing and audiences know we’re here in September. Be part of the noise. We’re a multi-art festival • Use the fringe as an opportunity to develop, test and explore new programming streams and to host different art forms. Alice Terry | Ariel Booksellers | Fringe Ignite 2018 Our footprint is expanding • Join us as the festival expands into Western, Northern and South Sydney. We are Sydney’s fringe festival. And that means all of Sydney. We love Sydney • We are committed to year-round advocacy work to grow and strengthen the cultural and night life of our city. Join us as we invest in the cultural life of our vibrant Liverpool Hub | Sydney Fringe 2018 2019 VENUE REGISTRATION HANDBOOK | 4 SOME EXTRA BENEFITS OF BEING A VENUE • Your venue listed in over 40,000 Sydney Fringe Guides distributed throughout Sydney, as well as 13,000+ online views every year. • Your venue promoted on sydneyfringe.com through a dedicated venues page. • Support and advice from the Sydney Fringe team, from licensing and council approvals through to venue programming and marketing. • Your ticketing requirements managed and marketed via Sydney Fringe. The Last Supper | Kensington Street | Sydney Fringe 2018 • Exclusive product and promotional offers from Sydney Fringe partners. • Networking opportunities with Sydney Fringe partners. • Access to the Fringe Club for you and your staff. THINGS TO THINK ABOUT Becoming a registered Fringe venue is extremely rewarding, but is not something to take on lightly if hosting live performance is new to you. You will need to think about your Parramatta Friday Night Lights | Sydney Fringe 2018 venue and the space(s) you have available, what works and what doesn’t. You should consider: • What you hope to achieve? • What spaces do you have available? • What art-forms and artists will suit your venue? • What technical support, facilities and marketing you can offer artists? • What level of accessability can you offer audiences? • What performance days and times will best complement your existing business? • What you need to budget for to cover things like marketing and staffing of your Sarah McCloskey, Eats Beats Street | Kensington street | SFF 2018 Fringe venue and program. 2019 VENUE REGISTRATION HANDBOOK | 5 Legs Hub, Supported by Legs on The Wall, Red Box Photographer: Jordan Shields 2018 VENUE SNAPSHOT 78 VENUES PARTICIPATED IN 2018 (59% INCREASE) 2017 2018 10% +73% 17% OF VENUES IN OF VENUES OF VENUES IN OTHER INCLUDING IN CITY OF SYDNEY INNER WEST WESTERN SYDNEY 54% 44% OF EVENTS LOCATED OF EVENTS LOCATED IN CITY OF SYDNEY IN INNER WEST In 2018 the Sydney Fringe continued to develop our unique venues and artists services model. The Fringe team worked with artists 36 NON-TRADITIONAL OR to ensure they achieved greater audience POP-UP PERFORMANCE numbers and a greater chance of success by SPACES (29% INCREASE) working closely with venues and events to ensure a good match. This ensures that venue operators are satisfied with their venue’s Fringe program and that the existing identity of the venue is maintained. The largest challenge currently facing the Sydney Fringe Festival and the independent 2017 2018 sector in Sydney, is still the lack of appropriate and affordable small–medium sized culturally focused venues. xxxx 2019 VENUE REGISTRATION HANDBOOK | 7 2018 AUDIENCE SNAPSHOT 2018 Ticketed Attendance 32.9% 63.9% 0.6% 2.6% WERE ALTERNATIVE WOULD WERE MALE WERE FEMALE GENDER IDENTITY RATHER NOT SAY 2018 Ticketed Audience by Age 37.4% 2018 31.2% 2017 32.2% 26.4% 19.9% 16.5% 13.8% 13% 4.7% 4.8% 18-24 25-34 35-44 45-59 OVER 60+ YEARS YEARS YEARS YEARS YEARS Why did you go to the Sydney Fringe Festival? 57.43% 44.99% 43.09% 87% AUDIENCES ATE OR DRANK AT A NEARBY ESTABLISHMENT TO SUPPORT TO SEE NEW WORK TO HAVE UNIQUE OR FRINGE BAR EMERGING ARTISTS YOU WOULDN’T EXPERIENCES OTHERWISE SEE 2019 VENUE REGISTRATION HANDBOOK | 8 2018 ARTIST SNAPSHOT Fringe participation 71.2% 28.8% 1,976 OF ARTISTS WERE NEW ARTISTS WERE INCLUDED OF ARTISTS PREVIOUSLY TO SYDNEY FRINGE HAD AN EVENT IN THE FRINGE State breakdown 11% INTERSTATE 1% 3% 3% QLD INTERNATIONAL WA 3% SA 86% NSW 1% ACT 3% VIC Creating a safe platform for artists to create new work Reasons why artists participated in Sydney Fringe 75.55% 43.48% 32.07% 8.15% DEVELOP NEW WORK / EXPOSE WORK MAKE NEW WORK TESTING GROUND BEFORE EXPOSE THEIR WORK TO A NEW AUDIENCE TAKING WORK TO OTHER TO A NEW AUDIENCE FESTIVALS AND SEASONS 2.17% 5.43% 8.7% MAKE MONEY GAIN ACCESS TO FOR THE FUN OF IT ARTISTIC NETWORKS 2019 VENUE REGISTRATION HANDBOOK | 9 Artist experience level EMERGING ARTISTS FIRST TIME ARTISTS / PRODUCERS 26.63% 60.87% 12.50% EXPERIENCED PRODUCERS / PROFESSIONAL ARTISTS Average age of all participating artists in each event 35% 31% 15% 11% 4% 1% 1% 0% 0% 0% 14 YEARS 15-16 17-24 19-25 25-34 35-44 45-54 55-64 65-74 75+ & UNDER YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS YEARS Performance experience of majority of artists in each event 50 40 30 20 PERCENTAGE 10 YEARS 0-5 5-10 10+ 2019 VENUE REGISTRATION HANDBOOK | 10 2018 TICKETED EVENT STATS 402 1,227 30 EVENTS HOSTED INDIVIDUAL DAYS BY SYDNEY FRINGE SESSIONS Premieres 82.07% 58.7% 66.3% SYDNEY PREMIERES WORLD PREMIERES AUSTRALIAN PREMIERES Primary Genre THEATRE MUSIC COMEDY DANCE 20% 20% 41% 2% FRINGE KIDS SPOKEN WORD VISUAL ARTS WORKSHOPS 2% & POETRY & FILM & TALKS 1% 1% 3% PHYSICAL THEATRE MUSICAL THEATRE SPECIAL EVENTS/ & CIRCUS & CABARET ACTIVATIONS 2% 7% 1% 2019 VENUE REGISTRATION HANDBOOK | 11 WHAT CAN YOU OFFER? It’s good to consider what you can offer artists, how you are going to attract them to present their show at your venue and how Fringe will sit alongside your regular business. Artists often look for: • A dedicated area for ticketed performances. • A strong location with existing customer or foot traffic and good transport links nearby.
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