week 37 / 13 September 2012

A BEAUTIFUL

ADDED FRIENDSHIP DIMENSION HowNew M6studies: has created how TV a newand technologyway of consuming work hand TV in hand

GermanyFrance The UnitedNetherlands States FranceBelgium LuxembourgCroatia WolfW9 presents Bauer on new RTLThe Nederland X Factor RTLTélévie Radio funds EnexRTL welcomesTelevizija’s restructuringseason line-up launcheskicks off app season for kicks107 research off the SkySulejman News Arabia attracts UFA Goedetwo Tijden, newprojects season large prime time Schlechte Tijden audiences week 37 / 13 September 2012

A BEAUTIFUL FRIENDSHIP ADDED DIMENSION HowNew M6studies: has created how TV a newand technologyway of consuming work hand TV in hand

FranceGermany The UnitedNetherlands States FranceBelgium LuxembourgCroatia WolfW9 presents Bauer on new RTLThe Nederland X Factor RTLTélévie Radio funds EnexRTL welcomesTelevizija’s restructuringseason line-up launcheskicks off app season for kicks107 research off the SkySulejman News Arabia attracts UFA Goedetwo Tijden, newprojects season large prime time Schlechte Tijden audiences Cover Montage illustrating the relation between TV and technology

Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg

Editor, Design, Production RTL Group Corporate Communications & Marketing

k before y hin ou T p r in t

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW

Putting a smile on your face W9 p. 8 - 9

X Factor US kicks off season 2 FremantleMedia North America p. 10

“RTL will become the leader again” RTL Radio p. 11 - 12 “A mirror to who we are” Recent Deloitte studies on TV and technology p. 4 - 7

A new look RTL-TVI p. 13

Big Picture p. 15

SHORT New turkish drama starts well NEWS PEOPLE RTL Televizija p. 14 p. 16 - 17 p. 18 “A MIRROR With two new studies, Deloitte explains the symbiotic relationship between technology TO WHO and TV – and why TV will continue to thrive among technological change. WE ARE”

Luxembourg – 13 September 2012 Deloitte

Paul Lee, Head of Technology, Media and Telecommunications Research at Deloitte UK, speaking at the 2011 RTL Group Management Congress

4 Recently, the audit and consulting group Deloitte As for production, cheaper cameras are likely published two new studies called TV: to mean more cameras deployed and a greater Why? – perspectives on television 2012 and range of camera angles. New innovations have Technology and TV: The continuation of a ultimately supported and enhanced TV consumption: beautiful friendship, which endeavor to answer the Online video access, coupled with a rising base of key questions about television that have been asked computers, tablets, and high-end smartphones and most often and most plaintively over the past years. ever-faster mobile internet connections, have made Technology is often assumed to radically change the it easier than ever to watch TV on the go. way viewers consume media. Generally, however, technology does not change behaviour but rather Deloitte expects fully-connected TV sets technology is shaped by consumer behaviour. eventually to be present in the majority of European households. But this could take fi ve to ten years. Evolution from product to ecosystem However, given the positive advances in TV From a technological perspective, television has technology that Lee refers to, the two studies evolved constantly since its beginnings – and nevertheless expect that TV sets are likely to particularly rapidly over the past decade: ten years remain the main set on which to watch television – ago almost all viewing was on a TV set, with viewers and that viewers will continue to primarily use linear following the schedule of the TV channels. TV offers, unchallenged by on-demand offers. Other Nowadays viewers enjoy plenty of different offers: devices are only likely to be used alongside the main linear and non-linear, online and offl ine, free-to-air set or when a TV is not available. and pay TV. Several new offers have evolved all around the TV screen. Yet the way in which viewers A symbiotic partnership consume TV has, in fact, hardly changed. To fully understand the relationship between technology and TV, it is useful to take a look at TV Paul Lee, Head of Technology, Media and sales over the past decade. Evolving technologies, Telecommunications Research at Deloitte UK, for example HD (High Defi nition) and 3D, have says: “Technology has had a phenomenal impact by no means harmed TV sales – but rather have on TV since its inception.” Technology has plenty encouraged people to purchase new TV sets. to offer TV, he adds. Aside from higher resolution, Technology is able to give TV a perennial series better sound is also likely, as are more compelling of makeovers. The most recent technological second-screen experiences and larger screens. enhancement on offer for TVs, full internet

Linear TV remains dominant Default behaviour among PVR owners when seeking out TV / video content, 2010/12

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5 connectivity, is also additive but not disruptive. With music, CD quality sound was compressed and The principal long-term use of the two-way distributed. The fi les are tiny fragments compared to connectivity will be to access a greater range of TV even standard defi nition video. Networks are getting content. Despite certain industry prophecies that faster, but online distribution of all video fi les would new digital innovations would somehow surpass still be impossible in most countries.” By keeping or harm television viewing, technology has in fact TV offerings relevant and fresh, the TV industry consistently aided TV and vice versa. has essentially benefi tted from a series of digital make-overs, the Technology and TV study says. And The underlying TV business models are unlikely this is the dilemma for tech companies: “No device, to be changed signifi cantly by the growing owner- no matter how elegant, is worth much without the ship of fully-connected TVs, Deloitte says. Principal content that makes the device complete,” the study income sources, such as advertising and pay-TV says. subscription will remain dominant. Also, Deloitte does not expect that fully-connected TVs will be Satisfying human needs used routinely for communications, which are Even as part of such a symbiotic partnership, the more likely to remain on the laptops, tablets and success of TV still relies heavily upon public interest. smartphones – the so-called second screens. Viewing fi gures, published in the TV Why? study, are a testimony to just how well TV responds to TV in the sweet spot advances in technology. Considering television TV has undeniably coped far better with continues to occupy around a quarter of a typical digitisation than other media industries such as the viewer’s waking hours, it begs the question why music industry. Paul Lee gives some reasons why is it people watch so much TV? Not merely an this may be the case: “For one, digitisation has entertainment or information medium, TV also been an enormous boon for TV. It has meant being satisfi es the viewer’s need for relaxation, his able to offer a far greater range of channels than craving to be social and, quite simply, the need to ever before. What this means for the consumer is fi ll time. Paul Lee explains: “TV is so fascinating to the option of tremendous choice – even if viewing society in general as it is one multi-faceted media remains predominantly among the original channels that is out there; and society is multi-dimensional. and channel brands that dominated in the days of We are a blend of different personae. This means analogue distribution. Second, it’s generally far that for every genre of television, there is a range harder to distribute video fi les across the Web. of sub-genres. My belief is that we align ourselves

In all age groups: life without TV is unimaginable Spectrum of agreement with the statement: “I cannot imagine life without television.”

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6 to the media that are closest to our perspective on The future of TV is TV life. We buy the newspapers, for example that most Television is what viewers want it to be, as it enables closely align with our opinions. When we watch each single one to shape his own viewing habits – television we chose channels, or channel brands much in the same way that digitisation allows the that most closely align with who we regard television industry to enhance and further ourselves as. Television is arguably the closest, develop its TV offerings. In 2012, television is most accessible mirror to who we are, or who we one of the most pervasive of digital products and, think we are.” as it continues to nurture its mutually benefi cial partnership with technology, the TV industry is According to Deloitte research, this is a mirror that readier than ever to cement its leadership in digital 54.2 million individuals hold up to themselves in a media. given week in the UK. In other words, 95 per cent of the UK population aged 4 and above watches In Technology and TV, Deloitte concludes that TV. Despite repeated industry scaremongering, unless the next ten years witness a major change in the fi gures show a different picture: On a typical behaviour, the emergence of a genuine competitor evening in the United Kingdom, at about 21:00 to TV or the breakdown of some fundamental some 27 million people are watching television. component of the television model, it is most In other words: the TV industry’s heartbeat as probable that television will continue to be measured by attention and revenues is very consumed in quantities that astound, and will healthy. Looking ahead, Deloitte’s assessment continue to generate hundreds of billions of is that a sharp, imminent plunge in TV viewing is euros in advertising, subscription and pay-per-view unlikely. revenues.

FACTS & FIGURES

Over the past 10 years the average daily TV viewing time in Europe has grown by 12 per cent or 25 minutes to 3 hours and 48 minutes per person, per day.

Currently, more than 7,400 linear TV channels operate in the European Union. In 2011 alone, a total of 375 new channels were launched. Covers of... By the end of today, 2 billion more hours of television will have been watched in the European Union

...the studies

7 PUTTING A SMILE ON YOUR FACE W9

With the slogan “La chaîne qui vous redonne le sourire” (The channel that puts a smile on your face), W9 launches its new season. France – 11 September 2012

Karima Charni, presenter of E-classement, Hit Talent, W9 Home Concert and Starfl oor

In the magazine and entertainment categories for the 2012/13 season, the major shows are back, including Enquêtes criminelles, Enquête d’action and Vie croisées. In the same vein, a new magazine especially for viewers in search of shivers: Au cœur de l’étrange, presented by Sidonie Bonnec, explores the irrational phenomena that feed the wildest rumours and attempts to separate reality from fantasy.

Faithful to its roots, the channel continues to offer many musical programmes. Viewers will get their fi ll of music videos and music news with E-classement, Hit Talent, the urban culture programme Parlez-vous Cefran? and Génération Hit Machine. Live music programmes will supplement the schedule, with W9 Home Concert and Starfl oor, offered in collaboration with Fun Radio.

In the reality-TV category, viewers can expect to see some newcomers. Along with a new season of La Belle et ses princes presque charmants and two new seasons of Les Ch’tis, notably at

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8 Mykonos and then Las Vegas, Les Marseillais à Miami, based on the same concept as Les Ch’tis, will see inhabitants from the South of France face a big challenge: to conquer Miami. In Paris Jour et Nuit adapted from Berlin - Tag & Nacht, the programme with 2.2 million Facebook fans that airs on the German channel RTL II, eight individuals between the ages of 18 and 41 living as fl atmates in Paris set a new goal: to forget the crisis and their moroseness, achieve their dreams and succeed in the French capital.

In the docu-reality department, Stéphane Rotenberg returns with a fi fth season of Le Convoi de l’extrême, as does the dreaded Gordon Les Marseillais travel to Miami Ramsey in a fi fth season of Cauchemar en cuisine (Kitchen Nightmares). Fans of the famous English chef will also be pleased to fi nd him in two new programmes. On Hotel Hell, he attempts to save hotels and bed & breakfasts from closing down. On Gordon Behind Bars, he will try to start up a bakery project in a London prison.

The hit series Spartacus returns to W9 for a second season, as does the short-com Soda. Making its debut on the channel: the hilarious Belgian comedy What if?, which shows viewers the way their life could have been.

Finally, sports fans haven’t been forgotten for the 2012/13 season. There will be something for every sport fan, from American football with the Super Bowl fi nal, several football matches from the Europa League and the newsmagazine 100% Foot, and tennis with the BNP Paris Bas Masters from Paris Bercy and the fi nal of the Masters 1000 in London.

Hotel Hell with Gordon Ramsay

New Belgian comedy What if?

9 IT’S ABOUT VOCAL ABILITY, CHARISMA AND STAGE PRESENCE FremantleMedia North America

The X Factor returned to US screens with two new superstar judges and more surprises and twists. United States – 12 September 2012

The X Factor judges: (from left to right) Britney Spears, , Demi Lovato and LA Reid

It’s tough enough to sing in public, but when you step in front of Simon Cowell, LA Reid, Britney Spears, and Demi Lovato, the pressure is through the roof. Now add in a live audience of thousands and you’ve got an audition for The X Factor. Starting 12 September, thousands tried; few advanced. If a majority of the judges (and the audience) think you might have what it takes, you make it through to the next round. This initial audition is the ultimate test to prove you have the vocal ability, charisma and stage presence it takes to become a global superstar or breakout music act and win a $5 million recording contract with Syco/Sony Music.

In its debut season, The X Factor discovered winner and several other breakout stars, including Rachel Crow, and , who have since signed to major record labels. The show featured guest mentors Enrique Iglesias, Rihanna and Pharrell Williams, and performances by musical superstars , Kelly Clarkson, 50 Cent, , R. Kelly, Avril Lavigne, , Alanis Morissette, Willow Smith and Stevie Wonder.

The second season of The X Factor airs Wednesdays and Thursdays at 8/7 central on Fox. The live shows will start on 1 November. The grand fi nale is scheduled for 19 and 20 December. The X Factor is produced by FremantleMedia North America and Syco Television. Trish Kinane, Richard Holloway and Andrew Llinares serve as Executive Producers for FremantleMedia North America. Rob Wade and Nigel Hall are Executive Producers for Syco Television.

10 “RTL WILL BECOME THE LEADER AGAIN” RTL Radio

RTL Radio in France held its traditional press conference for the start of the new season, revealing a number of changes, particularly in the strategic news time slots. France – 10 September 2012

Christopher Baldelli presented RTL Radio’s programme for the coming season

In the last ratings wave published by Médiamétrie for the 2011/12 season, RTL Radio experienced a reduction in its cumulative audience, which put NRJ ahead. “Admittedly, we lost the number one spot over 0.2 per cent of a cumulative audience,” said Christopher Baldelli, Chairman of the Board of RTL Group’s French radio stations, in an interview on the set of Buzz Média Orange-Le Figaro. “And yet, RTL is still far and away the leader in the other two criteria, which are listening duration and audience share.”

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11 To win back its highly coveted spot as France’s number one radio station, RTL Radio essentially focused on changes in the news time slots. On 27 August, Laurent Bazin took over the helm of RTL Matin from Vincent Parizot, who will co-host the mid-day news session. Listeners in the morning will rediscover all the shows that make RTL Matin so effective, including Alain Duhamel’s Le fait politique at 7:45, Jean-Michel Aphatie’s political interview at 7:50 and Laurent Gerra’s humour column at 8:45. A new column, On n’est pas dupe, with Eric Zemmour (Mondays, Wednesdays and Thursdays) makes its debut, along with new spaces where listeners can express themselves and an entirely new formula for the cultural magazine programme Laurent Bazin takes over the helm Laissez-vous tenter from 9:00 to 9:30. of RTL Matin At 12:30, Elizabeth Martichoux and Vincent Parizot take over RTL Midi, where every weekday, the new team will paint a complete picture of current events. The big news this season is most certainly the return of Marc-Olivier Fogiel who had left RTL Radio in 2008 and now takes over from Christophe Hondelatte as the presenter of RTL Soir. New columns include Les clés de l’actu at 18:15, in which journalists provide keys to better understanding the news, and On refait le Monde at 19:15, featuring two new polemists, Raymond Domenech and Pierre Lescure.

Furthermore, Pascal Praud steps in to host On refait le match (Mondays from 21:00 to 22:00), where he and his fellow polemists will review current events in football. Weekend mornings (Saturdays Marc-Olivier Fogiel returns on RTL Radio and Sundays from 11:30 to 12:30), RTL Radio’s cult game show La as the new presenter of RTL Soir Bonne Touche gets a feminine touch, with the new team of Jean-Pierre Foucault and Jade, who is known for her retorts to Laurent Gerra each morning. On Sundays (from 13:30 to 15:00), Marie Drucker, who already hosts Journal Inattendu on Saturdays, will present Les Essentiels de…. On this new programme, she relates the biographies of her guests, who tell their stories through the music that has marked their lives. Finally, Le Grand Jury RTL – LCI – Le Figaro (from 18:30 to 19:30) welcomes Jérôme Chapuis as the new presenter.

Although he hasn’t given his teams a specifi c deadline, Christopher Baldelli has set an objective for the station to become the leader in French radio once again: “I asked them to be the best they can be and to make the best programmes possible I didn’t specify a timeframe,” said the Chairman of the Board, speaking on the set of Buzz Média Orange-Le Figaro. “I just said that we would become the leader once again, this season.”

‘RTL TOUJOURS During the press conference, Mr. Baldelli also revealed the radio AVEC VOUS’ station’s new slogan, ‘RTL Toujours New RTL Radio slogan avec vous’, designed to show its willingness to position itself as a more interactive player in French radio in the digital age, that is to say, available in as many different media as possible. Regularly the number one radio website in the previous season, RTL Radio was also number one or two in the number of podcasts, which continues to be on the increase.

12 A NEW LOOK RTL-TVI

Since the beginning of September, RTL-TVI has new visual identifi cation for its ads. Belgium – 7 September 2012

RTL-TVI has modernised and sports a new visual ID for advertising, while continuing to play on the values of proximity and empathy that are the hallmark of RTL-TVI. The jingles now place the three reconstituted letters at the heart of scenes in everyday life.

“In a highly concentrated television market, we wanted to enter a new phase, using a visual ID that powerfully illustrates the elements of differentiation that are closeness and attachment,” explains RTL Belgium’s Director of Television Stéphane Rosenblatt. “The choices of the fi rst four places selected for the shoot are not insignifi cant. They represent the kinds of aesthetics we fi nd in Wallonia and Brussels, with very urban views, towns and villages. Everything makes reference to the community to which we are attached.” From an artistic point of view, “the jingles are also more aesthetic and more stylised,” adds Rosenblatt.

Belgium Shooting of the new visual ID for advertising SHORT NEWS A hundred 4 to 5-second ads featuring more than 200 extras were directed and produced entirely in-house by the crews of Olivier A good start for Belgium’s Got Pairoux, Art Director, and Eusebio Larrea, Production Manager of Talents RTL Belgium’s channels. Between now and the end of the year, RTL belgium other cities and towns will serve as sets for the new visual ID. The recently updated trailers remain identical, as does the channel’s The premiere of Belgium’s Got overall environment. Talent performed well scoring a total audience share of 30.1 per cent.

12 September 2012

13 NEW TURKISH DRAMA STARTS WELL RTL Televizija

The Turkish drama series Sulejman the Magnifi cent helped RTL Televizija to reconquer prime time. Croatia – 7 September 2012

RTL Televizija and Nova started in the new season with broadcasting Turkish series in prime time in parallel. Despite a better lead-in for Nova, RTL Televizija took directly the lead with its series. Sulejman the Magnifi cent tells an amazing love story inspired by history. On 27 August, the fi rst day of broadcast it reached an audience of 28.5 per cent in the target group of viewers aged 18 to 49 years. It has been performing very well since then and was the most watched TV programme on most days. Sulejman the Magnifi cent achieved its highest share yet on Wednesday 5 September, reaching an audience share of 29.6 per cent in the target group.

Mid-September, RTL Televizija will launch its complete autumn schedule – with season two of the locally produced daily prime time drama series Ruza Vejtrova and new episodes of daily shows Galileo, Family Affairs and the re-launched magazine Exkluziv.

RTL Televizija has started broadcasting the Turkish drama series Sulejman the Magnifi cent

14 Fairy tale-style marketing Super RTL accompanies the TV launch of the US ratings hit Once Upon A Time… with the biggest campaign in the channel’s history worth €4 million gross. SHORT NEWS 1/2

Exclusive agreement with Sony Pictures Television Mediengruppe RTL Deutschland

Mediengruppe RTL Deutschland has acquired German broadcast rights to a large number of feature fi lms and series from Sony Pictures Television. Germany – 11 September 2012

A good summer for M6 M6

For the entire summer of 2012, and in spite of the Olympics, M6 registered a total audience share of 10.3 per cent, a slight drop (0.03 point) compared to the previous year. France – 7 September 2012

Boosting graphic productions RTL Télé Lëtzebuerg

Beginning of September, RTL Télé Lëtzebuerg upgraded its use of graphic solutions so as to further improve interactivity in all its programmes, as well as the quality and readability of information graphics. Luxembourg – 7 September 2012

Arno Müller receives German Radio Award for Lifetime Achievement 104.6 RTL

On the evening of 6 September, the German Radio Awards (Deutsche Radiopreis) were presented in Hamburg. Arno Müller from 104.6 RTL was awarded the Advisory Board’s special ‘Lifetime Achievement for Presenting’ prize. Germany – 10 September 2012

16 SHORT NEWS 2/2

New digital content initiative for Australia Zoo FremantleMedia Enterprises

FremantleMedia Enterprises launches a major new digital content initiative as part of its partnership with the iconic Australia Zoo. Australia – 11 September 2012

A special product announcement, live on RTL.be RTL Belgium

The webzine Les Teknophiles on RTL.be invited Apple fans to tune in live to the product announcement organised by the fi rm for the release of I-Phone 5. Belgium – 12 September 2012

Mediengruppe RTL Deutschland and HD Plus expand their collaboration Mediengruppe RTL Deutschland

RTL Interactive and HD Plus, a subsidiary of satellite operator SES, are now collaborating on video-on-demand. During the course of this year, fi rst RTL Now, Vox Now and Super RTL Now will become part of the upcoming HD Plus ‘HD Plus Replay’ offer. Germany – 13 September 2012

New frequencies in the French Antilles Fun Radio

Fun Radio continues its overseas development with the start-up of new frequencies in Guadeloupe and Martinique. With the two new frequencies, the station fi nalises its presence in the French Antilles. France – 13 September 2012

17 PEOPLE DANIELA QUINTY BUSOLI TRUSTFULL FremantleMedia Latin America RTL 4 Latin America – 11 September 2012 The Netherlands – 10 September 2012

Daniela Busoli From left to right: RTL Nederland COO Sven Sauvé, Quinty Trustfull and Programme Director Erland Galjaard Daniela Busoli has been appointed Chief Operating Her current contract runs out at the end of the year. Offi cer of FremantleMedia Brazil, based in Sao Paolo and RTL 4 viewers will be pleased to hear that she will be with reporting to Carlos Gonzalez, the CEO of FremantleMedia the channel until 2016. One of the shows presented by Latin America. Trustfull is Eigen huis & tuin (Your own house & garden), which is watched by an average 745,000 viewers each In her new role Daniela will work alongside Carlos to week. Since 2010, she has also been one of the faces of co-manage the Brazilian business, and will focus on the daily morning programme Koffi etijd (Coffeetime). Last producing top quality programming for free-to-air summer she presented Ik kom bij je eten (I’ll eat at your broadcasters, along with developing and producing new place), Zaak van bloemen (A fl ower thing) and the charity content for pay-TV and online platforms. programme Kanjers van Goud (Heaps of Gold) on RTL 4.

Prior to joining FremantleMedia, Daniela was the RTL Nederland Programme Director Erland Galjaard Managing Director of Endemol Brazil, where she oversaw says: “Quinty adds a lot of value for RTL 4 thanks to her the production of such shows as 1 vs 100, Deal or enthusiasm, her approachability and broad experience. No Deal, Money Drop, Last Passenger and Extreme We look forward to continuing to work with her in the years Makeover Social. ahead.”

Daniela started in the role of COO FremantleMedia Brazil Trustfull herself adds: “After a successful season of Eigen on 1 September. huis & tuin and Koffi etijd, which was extended from fi ve to six days a week, I am delighted about the prospect of joining RTL 4 in making lots of other great programmes in the future.”

18 More about Backstage

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