How M6 Has Created a New Way of Consuming TV New
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week 37 / 13 September 2012 A BEAUTIFUL FRIENDSHIP ADDED DIMENSION HowNew M6studies: has created how TV a newand technologyway of consuming work hand TV in hand FranceGermany The UnitedNetherlands States FranceBelgium LuxembourgCroatia WolfW9 presents Bauer on new RTLThe Nederland X Factor RTLTélévie Radio funds EnexRTL welcomesTelevizija’s restructuringseason line-up launcheskicks off app season for kicks107 research off the SkySulejman News Arabia attracts UFA Goedetwo Tijden, newprojects season large prime time Schlechte Tijden audiences week 37 / 13 September 2012 A BEAUTIFUL FRIENDSHIP ADDED DIMENSION NewHow M6studies: has created how TV a newand technologyway of consuming work hand TV in hand FranceGermany The UnitedNetherlands States FranceBelgium LuxembourgCroatia WolfW9 presents Bauer on new RTLThe Nederland X Factor RTLTélévie Radio funds EnexRTL welcomesTelevizija’s restructuringseason line-up launcheskicks off app season for kicks107 research off the SkySulejman News Arabia attracts UFA Goedetwo Tijden, newprojects season large prime time Schlechte Tijden audiences Cover Montage illustrating the relation between TV and technology Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Putting a smile on your face W9 p. 8 - 9 X Factor US kicks off season 2 FremantleMedia North America p. 10 “RTL will become the leader again” RTL Radio p. 11 - 12 “A mirror to who we are” Recent Deloitte studies on TV and technology p. 4 - 7 A new look RTL-TVI p. 13 Big Picture p. 15 SHORT New turkish drama starts well NEWS PEOPLE RTL Televizija p. 14 p. 16 - 17 p. 18 “A MIRROR With two new studies, Deloitte explains the symbiotic relationship between technology TO WHO and TV – and why TV will continue to thrive among technological change. WE ARE” Luxembourg – 13 September 2012 Deloitte Paul Lee, Head of Technology, Media and Telecommunications Research at Deloitte UK, speaking at the 2011 RTL Group Management Congress 4 Recently, the audit and consulting group Deloitte As for production, cheaper cameras are likely published two new studies called TV: to mean more cameras deployed and a greater Why? – perspectives on television 2012 and range of camera angles. New innovations have Technology and TV: The continuation of a ultimately supported and enhanced TV consumption: beautiful friendship, which endeavor to answer the Online video access, coupled with a rising base of key questions about television that have been asked computers, tablets, and high-end smartphones and most often and most plaintively over the past years. ever-faster mobile internet connections, have made Technology is often assumed to radically change the it easier than ever to watch TV on the go. way viewers consume media. Generally, however, technology does not change behaviour but rather Deloitte expects fully-connected TV sets technology is shaped by consumer behaviour. eventually to be present in the majority of European households. But this could take fi ve to ten years. Evolution from product to ecosystem However, given the positive advances in TV From a technological perspective, television has technology that Lee refers to, the two studies evolved constantly since its beginnings – and nevertheless expect that TV sets are likely to particularly rapidly over the past decade: ten years remain the main set on which to watch television – ago almost all viewing was on a TV set, with viewers and that viewers will continue to primarily use linear following the schedule of the TV channels. TV offers, unchallenged by on-demand offers. Other Nowadays viewers enjoy plenty of different offers: devices are only likely to be used alongside the main linear and non-linear, online and offl ine, free-to-air set or when a TV is not available. and pay TV. Several new offers have evolved all around the TV screen. Yet the way in which viewers A symbiotic partnership consume TV has, in fact, hardly changed. To fully understand the relationship between technology and TV, it is useful to take a look at TV Paul Lee, Head of Technology, Media and sales over the past decade. Evolving technologies, Telecommunications Research at Deloitte UK, for example HD (High Defi nition) and 3D, have says: “Technology has had a phenomenal impact by no means harmed TV sales – but rather have on TV since its inception.” Technology has plenty encouraged people to purchase new TV sets. to offer TV, he adds. Aside from higher resolution, Technology is able to give TV a perennial series better sound is also likely, as are more compelling of makeovers. The most recent technological second-screen experiences and larger screens. enhancement on offer for TVs, full internet Linear TV remains dominant Default behaviour among PVR owners when seeking out TV / video content, 2010/12 Next > 5 connectivity, is also additive but not disruptive. With music, CD quality sound was compressed and The principal long-term use of the two-way distributed. The fi les are tiny fragments compared to connectivity will be to access a greater range of TV even standard defi nition video. Networks are getting content. Despite certain industry prophecies that faster, but online distribution of all video fi les would new digital innovations would somehow surpass still be impossible in most countries.” By keeping or harm television viewing, technology has in fact TV offerings relevant and fresh, the TV industry consistently aided TV and vice versa. has essentially benefi tted from a series of digital make-overs, the Technology and TV study says. And The underlying TV business models are unlikely this is the dilemma for tech companies: “No device, to be changed signifi cantly by the growing owner- no matter how elegant, is worth much without the ship of fully-connected TVs, Deloitte says. Principal content that makes the device complete,” the study income sources, such as advertising and pay-TV says. subscription will remain dominant. Also, Deloitte does not expect that fully-connected TVs will be Satisfying human needs used routinely for communications, which are Even as part of such a symbiotic partnership, the more likely to remain on the laptops, tablets and success of TV still relies heavily upon public interest. smartphones – the so-called second screens. Viewing fi gures, published in the TV Why? study, are a testimony to just how well TV responds to TV in the sweet spot advances in technology. Considering television TV has undeniably coped far better with continues to occupy around a quarter of a typical digitisation than other media industries such as the viewer’s waking hours, it begs the question why music industry. Paul Lee gives some reasons why is it people watch so much TV? Not merely an this may be the case: “For one, digitisation has entertainment or information medium, TV also been an enormous boon for TV. It has meant being satisfi es the viewer’s need for relaxation, his able to offer a far greater range of channels than craving to be social and, quite simply, the need to ever before. What this means for the consumer is fi ll time. Paul Lee explains: “TV is so fascinating to the option of tremendous choice – even if viewing society in general as it is one multi-faceted media remains predominantly among the original channels that is out there; and society is multi-dimensional. and channel brands that dominated in the days of We are a blend of different personae. This means analogue distribution. Second, it’s generally far that for every genre of television, there is a range harder to distribute video fi les across the Web. of sub-genres. My belief is that we align ourselves In all age groups: life without TV is unimaginable Spectrum of agreement with the statement: “I cannot imagine life without television.” Next > 6 to the media that are closest to our perspective on The future of TV is TV life. We buy the newspapers, for example that most Television is what viewers want it to be, as it enables closely align with our opinions. When we watch each single one to shape his own viewing habits – television we chose channels, or channel brands much in the same way that digitisation allows the that most closely align with who we regard television industry to enhance and further ourselves as. Television is arguably the closest, develop its TV offerings. In 2012, television is most accessible mirror to who we are, or who we one of the most pervasive of digital products and, think we are.” as it continues to nurture its mutually benefi cial partnership with technology, the TV industry is According to Deloitte research, this is a mirror that readier than ever to cement its leadership in digital 54.2 million individuals hold up to themselves in a media. given week in the UK. In other words, 95 per cent of the UK population aged 4 and above watches In Technology and TV, Deloitte concludes that TV. Despite repeated industry scaremongering, unless the next ten years witness a major change in the fi gures show a different picture: On a typical behaviour, the emergence of a genuine competitor evening in the United Kingdom, at about 21:00 to TV or the breakdown of some fundamental some 27 million people are watching television. component of the television model, it is most In other words: the TV industry’s heartbeat as probable that television will continue to be measured by attention and revenues is very consumed in quantities that astound, and will healthy. Looking ahead, Deloitte’s assessment continue to generate hundreds of billions of is that a sharp, imminent plunge in TV viewing is euros in advertising, subscription and pay-per-view unlikely.