MultiChoice Kenya:Enriching Lives since 1995

MultiChoice Kenya – 20 Years of Enriching Lives KEN Y A

• Launched in Kenya in February 1995 in terrestial service, in September 2011 partnership with Kenya Broadcasting in line with the Government of Kenya Corporation (KBC), pioneering public (GoK) mandate to embrace a digital private partnerships locally. future. • MultiChoice Kenya provides Subscriber • Invested over Sh3 billion in content Management Services to DStv and GOtv industry: Sh1.5 billion state-of-the-art subscribers. Other sister companies are East African studios, Local Productions Local Productions (K) Ltd (trading as Limited and Sh1.5 billion in Maisha SuperSport and Mnet brands). Magic Original Films project among L-R: His Excellency the President of the Republic of Kenya, Uhuru Kenyatta, • Launched GOtv Kenya, a digital other programmes. Steven Isaboke MultiChoice EA Regional Director (extreme left), Nico Meyer, MultiChoice Africa CEO and CS Fred Matiang’i when MultiChoice paid him a courtesy call at State House Mombasa.

Africa Rising • Long term commitment to Sh3bn providing the best local and s a business born and bred in Africa, Amount of international channels using celebrating Africa is a key priority for money invested the latest and best technology MultiChoice. We launched “Africa in Kenya platforms available world- Rising”A a real life campaign that encourages to provide wide. Africans to take up the mantle and make a infrastructure, • Providing employment positive impact in their communities, countries expertise and to over 6,000 households and the continent at large. The campaign cel- • Sarkodie (also referred to as ObidiPonBidi), the framework directly and indirectly and ebrates the huge advances in Africa’s standing, a Ghanaian hip-hop recording artiste and for developing contributing to a better and is geared towards inspiring audiences and brand ambassador the creative skilled and more productive stakeholders to participate in the growth of • Lola Rae, a British singer of Nigerian/ industry in the workforce through skills African social investment projects. The cam- Ghanaian descent who garnered recogni- region. development and training in paign was launched with a Pan-African song tion as a dancer in the street dance group the creative, sport, technology composed and performed by top African “Myztikal” and related industries. artistes, drawing on the very best talent from • Mi Casa, a South African band consisting of • Investing Sh3 billion in Kenya across the continent. three members, Dr Duda and J’Something to provide infrastructure, Six artistes across Africa have collaborated in and Mo-T. expertise and the framework the song titled Rise Up: The song has become an anthem for change for developing the industry. • , a Nigerian American recording in Africa. It is bold, energetic and a rallying call Sarkodie artiste and record producer to the people of Africa to ‘rise up’ and make • , a Nigerian singer-songwriter, a change. The Africa Rising campaign has Tiwa recording artiste, and actress created a new social investment movement Savage • (or simply Diamond), that inspires Africa, which is undisputedly a Bongo Flava recording artiste from Tan- regarded as the world’s next big growth market zania with huge potential. Lola Rae

The campaign celebrates the huge advances in Africa’s standing, and is geared towards inspiring audiences and stakeholders to participate in the growth of African social investment projects. Mi Casa Davido Diamond Platnumz MultiChoice Kenya:Enriching Lives since 1995 MultiChoice Kenya:Enriching Lives since 1995

Blockbuster Kona – The first movies on telenovella to be “GOtv is the home of demand! produced in Kenya GOtv - Digital home television for the African television. “I am so thrilled to be part of the DStv BoxOffice is the new movie We firmly believe KONA airs Mon – Fri 7:00 pm Kona cast and so delighted with the new whole family at an affordable price rental service providing DStv opportunities the MultiChoice Studio that there is enough Mashariki Mix English, Nick subscribers with the ultimate in has opened for us in Kenya. We can rich content created Mutuma’s Show airs every home television entertainment. now produce world class television here on the continent Saturday 6:30 pm The video-on-demand service programmes and movies and showcase to make a case for allows subscribers to conveniently Maisha Kenyan talent to the world” packaging great – Nini Wacera rent and watch the latest Magic African entertainment blockbuster movies (that have not Investing in Kenya, – Proudly Kenyan and since inception, “This is such an exciting time for the creative yet been broadcast on DStv) in the Growing the Industry we have committed industry in Kenya. M-Net is currently producing comfort of their homes, right on MultiChoice Kenya Film Studio ourselves to making over 56 movies for the Maisha Magic Channel telling their DStv Explora decoders. For he first international quality studio in East Africa, this a reality thus, proudly Kenyan stories. Thanks to the facilities and only Sh230 per movie, payable via set up with an investment of Sh1.5 billion with world technology now available to us at the MultiChoice Studios, offering channels M-Pesa, Premium subscribers can class equipment. Positioned over two buildings we are seeing a major surge in local talent. Not just actors made in Africa for download their movie of choice and Tin Nairobi, the new M-Net and SuperSport content hub but the entire team including cameramen, technicians, Africa in addition enjoy it at leisure. comprises four full High Definition studios, supported by lighting experts, stylists, producers and directors, to international now have an opportunity to work with two control rooms, nine post-production suites, two Quality channels. Also, we state-of-the art facilities to learn and Control suites and International Control Room Central continue to work better present their talents locally and Distribution. Master Control Room and uplink facilities with the Kenyan internationally” Otv provides television pleasure. Its digital signalis far more are currently being designed, which will take television — Dorothy Ghetubba, Film Government and lovers with digital quality efficient, allowing for better picture production in the region into a new age. Producer all stakeholders to picture, sound and and sound quality, the capability ensure that the digital Gan exciting range of local and for enhanced applications (such as The first movie rental is provided migration process is a international channels. Subscribers electronic programme guides) as at no charge, courtesy of DStv seamless platform”. have access to an great mix of well as the potential to increase the Kenya. Customers using the service — Felix Kyengo, General channels containing news, children’s amount and variety of television may choose to use any of the Manager of GOtv in programming, documentaries, content, in essence, increasing flexible payment options to rent Kenya. series and movies. consumer choice. and make anytime movie time with GOtv was launched in 2011 in BoxOffice. With this line with the Kenyan government’s innovative service, Over 70 schools mandate to embrace a digital DStv – Feel every moment subscribers can watch across the country future by migrating from analogue With over 120 channels, DStv provides so the latest blockbusters have benefited to digital by 2015. It is based much more than entertainment. 13 new before they become from this rich and on one of the most advanced channels were launched just in 2013 alone available on TV, legitimately. varied learning digital terrestrial television and this year it just gets better with the launch of Discovery HD, Lifetime BoxOffice delivers quality, Education Bouquet, which MultiChoice resource that (DTT) broadcast systems and and now for more Kenyan flavor Maisha Magic. M-Net, the continent’s simplicity, choice includes seven docu- Resource encourages infrastructure to be established premier provider of quality channels is steadily growing local content with and convenience mentary, educational and Centre exploration and in Africa.GOtv delivers exciting shows and programmes produced across the continent. Made in Africa at the touch of the current affairs channels. programme brings subject programming of the best quality for Africa, the Africa Magic channels produce popular shows such as GREEN Button! Over 70 schools across – enhancing matter to life. It that enhances subscriber viewing Changes, Mashariki Mix and Mombasa Comedy Club. the country have ben- serves as both a learning at efited from this rich and reference source school varied learning resource The GIFT Programme and means for Under this initiative in that encourages explora- The GIFT (Gaining Insight from Training) programme is teachers to explain world of entertainment with the new & more series, documentaries, sport and partnership with the Min- tion and brings subject MultiChoice’s channel SuperSport’s joint venture with Kenya’s DStv Explora difficult concepts The latest innovation from improved Search functionality. It also kids programming. To control this istry of Education, Kenyan matter to life. It serves as Strathmore University that offers a six-month television in a visual manner. MultiChoice, the DStv Explora is the allows for 220 hours of own personal world of content, the remote has public secondary schools both a reference source production skills course including skills such as vision control, latest in DStvs HD PVR decoder line, recordings, access to more blockbusters been redesigned with one-button are provided with digital and means for teachers to camera operations and audio operations. Forty one young and allows viewers to discover, store Central menu allowing viewers to view to choose from on BoxOffice and a access to the new DStv Central satellite technology and explain difficult concepts Kenyans recently underwent six-month’s training in vision control and enjoy content like never before. their playlist, plan their TV schedule, wider selection of content in DStv menu, the Playlist, BoxOffice and free access to the DStv in a visual manner. and audio. It provides access to the new DStv manage recordings, and explore a Catch Up, which now includes movies, DStv Catch Up. MultiChoice Kenya:Enriching Lives since 1995

CNN MultiChoice African Journalism Awards

The CNN MultiChoice African Journalist Competition is the most prestigious and respected Award for journalists across the African Continent. Its objective is to reinforce the importance of the role of journalists in Africa’s development and to reward, recognise and encourage journalistic talent across all media disciplines. Kenya’s performance has been exceptional over the years, with the country bagging several wins and nominations. Seven Kenyans are shortlisted for this year’s awards.

“Investing in our people is intrinsic “This is a great to our success. Through our channels initiative by such as SuperSport, we have made MultiChoice and extensive investments in the produc- CNN to encourage tion of local sport. Over the years we and support us. have invested in office infrastructure, Good journalism studios, outside broadcasting units is critical to and have helped build a sustainable development Sh1.5bn broadcasting industry. in Africa. Amount spent on the Kenya SuperSport has recently invested Premier League, thus Recognitions developing it into a powerful, Sh8 million to the DSTv Classic Bas- such as this SuperSport – largest commercial brand. ketball League to cover live broad- award go a long Our objective is to casts of at least 50 games on Super- way in creating investor in Sport in Africa grow the Kenyan Sport and weekly magazine shows Premier League an environment uperSport has had a a wide audience across the continent. and to make it one that focus on players and matches. in which we tremendous impact on SuperSport can indeed be credited of the greatest SuperSport & MultiChoice Kenya can report with sports in Kenya. Their with putting Kenya firmly on the leagues in Africa, have consistently supported Sports- while growing insight and “Shigh quality live broadcast of global sporting arena. man of the Year Awards (SOYA) for its popularity depth.” matches increased viewership which Their effort introducing and financ- locally to gain the past 7 years. — Brenda Okoth, in turn brought us sponsorships and ing the Super Eight tournament, and national pride and During that period, the Multi- support.” journalist with The investment in better training, mate- the season opener between FKL — Auka Gecheo, Choice Kenya will have invested Star, recipient of rials and opportunity to grow the Cup winners and Premier League General Manager, approximately Sh1.5 billion in the the 2013 Kenya game. Thanks to DStv, which tele- champions battling it out for the SuperSport East Kenya Premier League, thus devel- Africa. MSD Health & vises matches live across the country DStvSupercup has also been a great oping it into a powerful, commercial Medical Award. on SuperSport, we are able to reach move.” Eric Masika, AFC Leopards. brand.

The 2014 edition of the DStv Eutelsat Kenyan Student Eva Chemngorem at EUTELSAT 3B Satellite Launch Star Awards is now open. Built for Eutelsat by Airbus winners of last year’s DStv Entrants from We are calling all learners between the ages of 14 - 19 to write an essay or design a Defence and Space using Eutelsat Star Awards. secondary and high- poster on the topic “Imagine you are a satellite, the Eurostar 3000 platform, Sponsored by MultiChoice schools are invited orbiting high above your own country or even EUTELSAT 3B was launched Africa and Eutelsat, this to write an essay or above your own home or school.”Entry forms can be obtained from any MultiChoice Resource Centres, in May this year. The Rocket’s competition is an initiative to design a poster on the nearest MultiChoice office or copies can be fairing was decorated with an stimulate interest for science space technology downloaded from www.dstvstarawards.com. illustration by Kenyan student and technology among that can support the Competition closes on 27 October 2014 and only entries submitted on the Eva Chemngorem (inset), secondary and high school development of the prescribed entry form will be who was one of the two students across the continent. African continent. eligible.