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COMD 3527 – Advanced Typography

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COMD 3527 – Advanced Typography COMD COMD 3527-Advanced Typography New York City College of Technology The City University of New York Department of Communication Design COMD 3527 – Advanced Typography Course Description Sensibility toward design and type is intensely explored. Exercises challenge creativity and visual aesthetics with emphasis on type. Typographical assignments are presented through themed projects. Layouts vary greatly from one-page to multiple-page problems. Exercises are geared to develop sensitivity to the integration of typography and with a variety of visual imagery. Page publication applications are used. In addition, there are advanced exercises in font management and file preparation. 2 cl hr, 2 lab hrs, 3 cr Prerequisites COMD 2427 Course Objectives INSTRUCTIONAL OBJECTIVES ASSESSMENT For the successful completion of this course, Evaluation methods and criteria students should be able to: Design and execute concepts such as Students will demonstrate competency typographical visual hierarchies within a in classroom and laboratory assignments. layout. Design and execute concepts of complex Students will demonstrate competency typographical grids that use multiple column in classroom and laboratory assignments. layouts. Design and execute advanced creative Students will demonstrate competency typographical problems such as newsletters in classroom and laboratory assignments. and book design. COMD COMD 3527-Advanced Typography INSTRUCTIONAL OBJECTIVES ASSESSMENT Design multiple layout page problems and Students will demonstrate competency integrate creative and production components through book projects with master pages, such as links, master pages, tabs, style sheets links, style sheets with exercises in specific and initial caps. typographical problems such as drop caps, raised caps, tracking, kerning, leading, alignment and other typographical elements Utilize relationships among font, point size Student will demonstrate competency in and tracking, leading and kerning and integrating specified typographic elements. runarounds. General Education Outcome covered: How the outcome is assessed: Thinking Critically Evaluate through class critique to determine The student will demonstrate the ability to how well students were able to advance evaluate evidence and apply reasoning to their project concepts by applying evidence make valid inferences. and using logic to make decisions. Social Interaction Evaluate through class discussion and The student will demonstrate an understanding written tests if students have developed a of professional ethics. sensitivity and awareness of professional ethics. Lifelong Learning Evaluate through class discussion and The student will demonstrate an awareness of written tests if students become aware of resources for continued lifelong learning. resources they can use as references throughout their careers. Teaching/Learning Method ● Lectures ● Readings ● Demonstrations ● Assignments ● Tests Required Text None. Other Recommended Text: TypeSense: Making Sense of Type and the Computer Wheeler & Wheeler, 2nd edition ISBN-10: 0130218049 ASIN: B000F6ZA2W COMD COMD 3527-Advanced Typography Typographic Design: Form and Communication Rob Carter, Ben Day, Philip Meggs 4th edition, 2006 Wiley ISBN-10: 0471783900 ISBN-13: 978-047178390 Attendance (College) and Lateness (Department) Policies: Attendance is taken and is important to success in this class. Both absences and arrival more than 15 minutes after the start of class will be marked. If excessive, the instructor will alert the student that he or she may be in danger of not meeting the course objectives and participation expectations, which could lead to a lower grade. Academic Integrity Standards Students and all others who work with information, ideas, texts, images, music, inventions, and other intellectual property owe their audience and sources accuracy and honesty in using, crediting, and citing sources. As a community of intellectual and professional workers, the College recognizes its responsibility for providing instruction in information literacy and academic integrity, offering models of good practice, and responding vigilantly and appropriately to infractions of academic integrity. Accordingly, academic dishonesty is prohibited in The City University of New York and at New York City College of Technology and is punishable by penalties, including failing grades, suspension, and expulsion. Grading ● Final Project and presentation 30% ● Homework assignments 60% ● Class participation 10% Topics WEEK Lecture Topic Laboratory Exercise Homework Assignment 1 Introduction Logo Design: Design a logo for About class / Supplies Logotype, pictorial logos, Bank. Design 2 Attendance Policy / About geometric or similar mark that versions 1 logotype. Fonts / Software is used with the name to make 2 pictorial logos 3. Annual Report Introduction logo. Logo cheats geometric or similar Introduction to mark that is used Project 1: Annual Report with the name to make logo. Chose typeface, color and kerning. COMD COMD 3527-Advanced Typography WEEK Lecture Topic Laboratory Exercise Homework Assignment 2 Annual Report continued Students work on a 1-page Bring to class 2 annual report. This report will newspaper pages Design cover. have an 8 column format of Draw their Establish grid 3 versions. financial information (1 text corresponding grid box) 3 Annual Report continued Looking at newspaper design: Chose color (tints) Charts: How to use the A simple but saturated grid and type for import chart function in Adobe Newspaper project specs Illustrator. (size, margins, file preparation, 2 newspapers pages Chose color (tints) and type text, photos) due following given for import specs 4 Annual Report continued Typography problems caused Instructor provides by our choices of fonts, text and specs for Cover, TOC, charts, alignment and styles must be first 7 typographical Chairman's Message, fixed. problems. Students Officers and Overview must solve these Simple photo color correction problems while presented with very Style sheets, Auto page and defined and tight Master page specs. 5 Annual Report continued Finish pagination. Financial Complete in-class Section. Auditors report, Cash assignment Flow Statement of Income and Notes 6 Annual Report continued Start Cash Flow charts. Complete in-class Start tabs. Lecture on assignment Spreadsheets. 7 Annual Report continued Start Statement of Income. Complete in-class More tabs. assignment 8 Annual Report continued Notes Complete in-class assignment 9 Annual Report In class Presentation Final edits Project due for final review COMD COMD 3527-Advanced Typography WEEK Lecture Topic Laboratory Exercise Homework Assignment 10 Annual Report Introduction to Project 2 All text is provided Project printed Type Specimen Book by students, and Saddle Stitch Book Instructor collected by Intro to Project 2 provides text and specs instructor. Instructor organizes text, then 12 typographical problems. redistributes it to Students must solve these students for final problems while presented with book. very defined and tight specs. Start first 6 designers 11 Type Specimen Book Look at book samples Start second 6 continued designers Why create sample pages And why use the longest of Create Sample page all text provided to create it. for chapter opener and for text page How to create a dummy and an imposition Ideas for cover How to print 12 Type Specimen Book How to fold, score, and bind Edit project continued Saddle Stitch presentation according to class Saddle Stitch Book feedback In class presentations 13 Type Specimen Book (13 typographical problems Print and bind books continued with 2 front matter pages) Saddle Stitch Book continues Different ways to use the grid Student Presentations 14 Type Specimen Book Guess Speaker Final Edits continued 15 Type Specimen Book DUE Review semester none Lecture on how to get a job, survive and flourish .
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