Rochester Institute of Technology RIT Scholar Works Presentations and other scholarship Faculty & Staff choS larship 2005 Timeshare as a strategy in tourism investment: the case of Croatia Rick Lagiewski Damon Revelas Follow this and additional works at: https://scholarworks.rit.edu/other Recommended Citation Damon A. Revelas and Richard “Rick” M. Lagiewski. “Timeshare as a strategy in tourism investment: the case of Croatia." This Conference Paper is brought to you for free and open access by the Faculty & Staff choS larship at RIT Scholar Works. It has been accepted for inclusion in Presentations and other scholarship by an authorized administrator of RIT Scholar Works. For more information, please contact
[email protected]. TIMESHARE AS A STRATEGY IN TOURISM INVESTMENT: THE CASE OF CROATIA Damon A. Revelas Roger A. Saunders School of Hotel & Restaurant Management Boston, Massachusetts Richard “Rick” M. Lagiewski Rochester Institute of Technology Rochester, New York ABSTRACT The purpose of this paper is to examine how timeshare strategy can assist tourism investment in the lodging sector within a transitional economy. Specifically, the study describes initial timeshare operations in Croatia, an example of a transitional country, steeped in tourism tradition. Moreover, the discussion identifies benefits and challenges to timeshare implementation for hotel companies, when applied to broader tertiary perspectives. By using the case study approach, a record of events that lead to establishing timeshare operations should serve as a collaborative example to other developers, investors, hotel companies and legal entities that may attempt similar projects in other transitional tourism countries. Key words: Timeshare, transitional economy, tourism, hotel investment, and strategy INTRODUCTION The former Yugoslavia was a multi-ethnic state in southeast Europe divided administratively between six republics: Bosnia-Herzegovina, Croatia, Macedonia, Montenegro, Serbia, and Slovenia.