2014 SANFL ANNUAL REPORT MUNIT OM Y C L NF SA B LU C L L A B T F L O O L O OTBA F E D I A L E D C A T R O P M S AGPIE 1 Glenelg’s Ty Allen runs through the banner for his 100th match. (Paul Melrose, SA Football Budget) A primary school student goes through her football paces 2014: A YEAR IN atREVIEW a Port Adelaide development zone training session. FINANCIAL AAMI STADIUM In November 2014, the SA Football Commission formally The historic opening of the redeveloped Adelaide Oval in March PERFORMANCE The SANFL recorded an increase in cash reserves of signed a contract with developer Commercial & General $1.34 million following the first full year of operations at for the sale and 20+ year redevelopment of the AAMI Stadium precinct. 2014 will be remembered as a watershed year Later in the year, the parties would be back at the Adelaide Oval. in the history of South Australian football – negotiating table again for the planned review of the As part of the agreement, the SANFL received an up- and the SANFL itself. Adelaide Oval commercial model. This was a detailed The SANFL achieved a positive net cash flow from front payment of $10 million which was transferred to process that would set the parameters for the next three operating activities of $1m compared to $0.3m in 2013 the AFL to retire debt, money borrowed as part of the The Adelaide Oval will, naturally, take the headlines when seasons and was not concluded until early March. and, at 31 October 2014, had cash on hand of $1m and a $16.25m provided to Port Adelaide to keep the club viable the history of the season is written. further $2m offsetting debt. ahead of the move to Adelaide Oval. The year would also see the Commission conclude And rightly so. The first year of football’s return to the a deal with developer Commercial & General for the Some key points regarding the 2014 financial result Commencing in 2016, the SANFL will start to receive CBD was, by almost any measure, an outstanding redevelopment of the AAMI Stadium precinct in an include: payments totalling a further $61 million by 2027 as part of success. While the games played on the new surface agreement that will deliver at least $71 million to underpin a staged redevelopment of the precinct. were of excellent quality, they were a mere sidebar to a a future fund for football in this State. • A statutory net profit of $77.33m and an increase wider story about huge crowds, a stunning stadium and a in net assets of $83.48m from $27.89m to The existing oval will be retained for training by the revitalised city – all factors which helped propel Adelaide The SANFL League competition expanded to include a $111.37m. This was mainly due to recognising Adelaide Football Club, which has a lease over the site to another level in the national consciousness, bringing a tenth team from the Adelaide Football Club and enjoyed the Adelaide Oval leased asset of until 2048. new sense of pride to the people of South Australia. strong attendances, outstanding ratings and the largest $73.46m representing the estimated net present Grand Final crowd since 1999. value of future cash flows and the net present It is anticipated the project will eventually include at The achievements of both the Port Adelaide and Adelaide value of future AFL Licence transfer payments of least 1600 homes with an array of living options available football clubs in creating a brilliant game-day experience Our representative teams did South Australia proud on $9.98m; and including architecturally designed homes, townhomes and deserve recognition. The fans of both clubs embraced the national stage, with our senior team defeating the • An estimated net improvement in stadium- apartments. The project is set to deliver a cosmopolitan their new home ground with passion, energy and VFL while both our Under 18 and Under 16 teams were café and dining culture, boutique shopping strip, public excitement, helping create an unparalleled atmosphere. crowned national champions. Representation at draft generated revenue from moving from AAMI open spaces and lifestyle offerings. The Adelaide Oval Stadium Management Authority level remained strong, underlining the effectiveness of the Stadium to Adelaide Oval of approximately (AOSMA) is also deserving of praise for the way its teams SANFL’s talent development programs at every level. $3.78m. With the signing of this agreement, the SANFL has operated, presented and maintained the ground for secured a legacy for our code and one that will benefit football throughout the season. No less than AFL CEO Importantly, the SANFL business mirrored these success In May 2014, SANFL refinanced its debt facilities to football across the State. Gillon McLachlan described the Adelaide Oval as “the stories with a financial result that was above expectations. Bendigo Bank who provided the SANFL with five year best stadium in Australia” and few would disagree. South Australian football finished 2014 on a high, and it committed facilities. As part of its debt reduction strategy, was a time when a lot of hard work and tough decisions the SANFL applied the $10m received from the sale of Yet, 2014 was also notable for a number of other reasons. began to show real dividends. the first parcel of land at AAMI Stadium in December 2014 In March, prior to the inaugural Showdown at Adelaide to reducing debt. Debt is expected to be fully amortised Oval, the SANFL finalised the agreements for the However, as ever, there is no time for rest. A new season within seven years. transfer of the AFL licences to Adelaide and Port begins immediately after the last one finishes, and 2015 Adelaide, concluding what had been a long and complex will bring new challenges as we set out to capitalise on The League is anticipating a moderate surplus in 2015 – negotiation. the foundations created and springboard our game to the first year of the new Adelaide Oval financial model, further success. which will return more revenues to the AFL clubs. 2 3 Glenelg’s Ty Allen runs through the banner for his 100th match. (Paul Melrose, SA Football Budget) A primary school student goes through her football paces 2014: A YEAR IN atREVIEW a Port Adelaide development zone training session. KEY PARTNERSHIPS SOUTH AUSTRALIAN After a long association with Westpac, the SANFL FOOTBALL HALL OF announced a new financial partner following the signing of a five-year agreement with Bendigo Bank in June. FAME The Commission was resolute in that it wanted a local The South Australian Football Hall of Fame welcomed ten banking partner that would give the League a five-year new inductees in July. commitment. Bendigo Bank gave that undertaking, providing the SANFL with essential certainty for the They included Coleman Medallist and dual All-Australian future. Tony Modra, 2004 Port Adelaide premiership player Chad Cornes, dual All-Australian and John Cahill Medallist The Commission would like to take this opportunity to Matthew Primus and dual Adelaide Crows premiership thank Bendigo Bank for the business understanding and player Tyson Edwards. service levels it has already demonstrated in the early part of our partnership. Former South Adelaide wingman and 1943 Richmond premiership player Lawrence Cahill, four-time Norwood Our senior representative team defeated the VFL in AFL LICENCES premiership player Philip Gallagher, nine-time Central Melbourne, the third victory in succession for Michael The partnership with Independent Grocers of Australia In March 2014, the SA Football Commission officially District premiership twins James and Chris Gowans, Godden who has now stepped down as coach. The (IGA) as the new naming rights sponsor of the SANFL reached agreement with Adelaide and Port Adelaide to North Adelaide premiership player and Adelaide SANFL would like to thank Michael for his passion and IGA League marked a successful first year of a three-year transfer the two AFL licences to the clubs in return for premiership assistant coach Darel Hart and celebrated commitment to this important role. agreement, while the Seven Network and McGuire Media payments totalling more than $18 million. umpire Tim Pfeiffer were also recognised for their took our competition to new audiences, almost doubling achievements with induction. The SANFL’s support for equality in the game continued the average television ratings achieved in 2013. The agreement will see the two clubs pay the Commission to be a focus, with Eleni Glouftsis continuing to reach 2014 marked the start of a new phase in the SANFL’s annual Club Game Development grants totalling $18.311 personal and professional milestones. After becoming the partnership with Lion. million, concluding in 2028. Adelaide will pay $11.326 first female field umpire in Australia to officiate at State COMMISSION million while Port Adelaide will pay $6.985 million in grants League level in 2013, she continued on the path to elite Lion’s involvement also extends to sponsorship of the between 2013 and 2028. AND EXECUTIVE level in 2014 by accepting an AFL scholarship. SANFL SANFL competition and the SANFL clubs, including MOVEMENTS field umpire Curtis Deboy and boundary umpire Jason pourage rights at the clubs, continuing a relationship that As part of the agreements signed, the AFL confirmed that In October 2014, the SANFL welcomed Jake Parkinson as Moore, were also added to the senior AFL umpiring list at now spans more than 60 years. the SANFL will continue to manage Game Development its CEO, succeeding Leigh Whicker who retired from the the end of the season.