GAME BRAND TRACKER 2017 Topic List – Confidential

FRANCHISE POPULARITY THE FRANCHISE GAMER: PLAYING & SPENDING Rank: total & per country Game segments played Awareness: total & per country Game segments money spent Other franchises played Game devices owned/actively used Favorite genres THE FRANCHISE GAMER: DEMOGRAPHICS Competitive gaming behavior Age, Gender Attitude towards game publishers Work, Home situation Boxed vs. downloaded PC/Mac games Number of adults/kids in household Game websites played on in past 6 months Age oldest child Budget spent on gaming Jobs within household GENERAL FRANCHISE EXPERIENCE MEDIA, RETAIL & TECHNOLOGY Length of time played VR experienced within past 3 months (mobile / PC / Money spent on franchise console) Version played Playing poker, slots or roulette for real money at Quality improvement online casinos Playing skill games for a cash payout DETAILED FRANCHISE EXPERIENCE Bet or wager online for real money in relation to Game source/outlet sports and esports Way acquired Watch video game content on various platforms Price paid Esports awareness & watching frequency Money spent on DLC or in-game items Peripheral ownership & brand(s) owned Game device (most) used Brand attitude Gaming alone & with others Digital media subscriptions Hours playing game Devices owned in household and used Most enjoyed aspect Frequency watching esports content of game Net Promotor Score

AVAILABLE FRANCHISES Age of Empires Gardenscapes - New Acres Real Racing 3 Angry Birds Gears of War Red Dead ARK: Survival Evolved Gran Turismo Roblox Asphalt Grand Theft Auto Rocket League Assassin’s Creed Halo SimCity Battlefield Hay Day Slotomania Bubble Witch 3 Saga Hearthstone: Heroes of Warcraft Smite Call of Duty Heroes of the Storm Splatoon Candy Crush Saga League of Legends Star Wars Battlefront Candy Crush Soda Saga Lego Franchise Star Wars: Galaxy of Heroes Civilization Madden NFL Street Fighter Clash of Clans Magic: The Gathering Super Mario Clash Royale MARVEL Contest of Champions Super Smash Bros Counter-Strike Mass Effect The Elder Scrolls Dark Souls 3 Middle Earth: Shadow of Mordor The Legend of Zelda Destiny Minecraft The Sims Dota 2 Mobile Strike The Witcher DoubleDown Casino NBA 2K Tom Clancy's Rainbow Six Dragon Ball NBA Live Tomb Raider Dungeons & Dragons Need for Speed UFC Fallout NHL Uncharted Far Cry Overwatch Vainglory Farm Heroes Saga Plants vs. Zombies Warcraft FIFA PlayerUnknown's Battlegrounds Words With Friends Final Fantasy Pokémon World of Tanks Forza Motorsport / Horizon Pokémon Go World of Warcraft Game of War - Fire Age Pro Evolution Soccer