EUROPEAN SOFT BUILDING ON THE 12% REDUCTION ALREADY DRINKS INDUSTRY ACHIEVED SINCE 2000 ACCELERATES AND TRIPLING THE REDUCTION TO REDUCTION PACE DELIVER A FURTHER

10% 2000 2015 2020 FROM 2015-2020

Addressing Responding to the EU The first sector to answer changing ZERO 0% call for reformulation the EU added consumer and sugar reduction annex and its 10% sugar preferences across the food industry reduction target

1. OUR SUGAR REDUCTION JOURNEY SO FAR

IN SOFT DRINKS An early mover in added sugars reduction, our journey Since 2000 we Our industry is began in the 1970’s when the first no sugar have been already actively SUGAR = and calorie drinks were introduced measuring our working on sugar sugar and calorie reduction with reductions. In 2006 we governments and made wide commitments stakeholders in SUGAR LOW REDUCED NO LIGHT ZERO SUGAR FREE CAL CALORIE SUGAR to reduce calories and sugar multiple member to the EU Platform for states, and has THE SOURCE Action on Diet, Physical signed local OF CALORIES 1970 2015 Activity and Health reduction pledges

2. ACHIEVEMENTS 3. CHALLENGES

DIFFERENT TASTES AND CONSUMER CALORIES average calorie PREFERENCES ACROSS EUROPE -12% reduction from 2000-2015

increase in availability TASTE of pack sizes smaller than 330ml (standard can) United Kingdom +150% since 2006 44% Lithuania

dierent packs CONSUMER 1% 30+ to choose from ACCEPTANCE

of new product

LOW introductions are no SUGAR ZERO 66% and reduced sugar REGULATORY HURDLES of sales in some EU 0 LOW markets are no and low SUGAR SUGAR Italy % sugar/calorie drinks 30 (Canadean, 2016, % sales of reduced and no sugar drinks, excluding water) Source: Canadean, 2016 7%

4. COORDINATED EU POLICY ON REFORMULATION & SUGAR REDUCTION We welcome the EU policy approach: • Partnership based, • Flexibility to optimise • Allows us to deliver • We hope other food involving all tools available to reflect eciency, speed categories will follow suit stakeholders local situations and scale to generate critical mass

5. ACCELERATION OF THE SPEED AND SCALE OF ACTIONS Tripling the pace of added sugars reduction between 2015-2020 (vs 2000-2015) RESEARCH -12%

100 -10% 10% aggregate sugars 80 reduction across Europe, impacting over 500 Progress will be monitored using 15 YEARS 5 YEARS independent third party auditors Calorie/sugar content content Calorie/sugar million consumers 60 and shared with stakeholders 1970 2000 2015 2020

6. EMPLOYING A WIDE ARRAY OF TOOLS TO ACHIEVE OUR AMBITIOUS TARGET AND REDUCE THE SUGAR MIX ACROSS THE SOFT DRINKS PORTFOLIO Investing in the Innovating to Increasing availability of smaller promotion of drinks introduce new pack sizes to increase portion with reduced or no products with control and moderation NEW NEW sugar to encourage RECIPE no or NEW consumer choice RECIPE reduced

NEW sugar, RECIPE including ZERO the use of 0

ZERO 0 Reformulating existing products SUGAR low calorie SUGAR including the use of low sweeteners calorie sweeteners

7. INNOVATION AND SUGAR REDUCTION IN ACTION

INTRODUCING REFORMULATING INTRODUCING PROMOTING SMALLER PACKSIZES EXISTING PRODUCTS REDUCED DRINKS REDUCED Average 330ml can of DRINKS IN SUGAR OR WITH IN SUGAR OR regular carbonated NO SUGAR AT ALL WITH NO SUGAR = 36g sugar At least The UK’s leading 30% less sugar in a.o FR, CZ, PL, NL, No added sugar companies increased CY, EL, IT, DK, NO FR, BE their collective advertising spend on low and no calorie 35% Next drinks by 49% in 2014 less sugar 30% less sugar 250ml = 27.5g sugar PT, IT, UK

l In Germany, between No added sugar -24% 2010 and 2014, 45% less FR, BE, CH, NL Coca- 250 m added sugar increased by 40% the marketing & no sugar, no calories advertising spends for low/no calorie drinks At least 30% less sugar in a.o UK, ES, FR 40% less sugar In Italy, between 200ml = 22g sugar FR 2014 and 2016, SBFE 200ml advertising spends on low/no calorie -39% 10% less Coca-Cola drinks increased added sugar at least 45% less sugar by 70%

No sugar At least 42% of soft drinks sold FR, BE, CH 30% less sugar in Norway are no or in a.o PL, AT, FI, UK, low sugar, containing 150ml = 16.5g sugar FR, BE, IE, NL, CY, EL, ES, CZ, SK, H, BG Coca-Cola Zero Sugar less than 20kcals per 150ml -54% no sugar, no calories 100ml 15% less 30% less sugar added sugar FR, BE