CONTENTS

01 URBAN EDGE SECTION ONE 02 CONNECTED CROYDON URBAN EDGE 03 COMPETITIVE AN INTERNATIONAL BUSINESS DESTINATION

04 TALENT WHETHER A MAJOR INTERNATIONAL BUSINESS OR AN KEY FEATURES: EXCITING NEW START UP, THERE HAS NEVER BEEN A • According to research in 2016, Croydon has the UK’s fastest 05 GROWTH ZONE BETTER TIME TO LOCATE IN CROYDON… growing economy with annual GVA growth of 9.3%. Croydon is undergoing an exciting transformation and is well on its • Croydon benefits from outstanding transport connections, with way to becoming a modern European city. It has amazing transport Victoria, London Bridge, the City, and within DEVELOPMENT PIPELINE 06 links to Central London, Gatwick, Heathrow, the M25 and South 15 minutes by rail. Coast; affordable homes to buy and rent; exciting cultural events; and • Located 11 miles south of Central London, Croydon is currently new cafes and restaurants to cater for a new generation of residents. home to almost 15,000 businesses. CLUSTERS Croydon is London’s Growth Borough, a strategic centre in the London 07 • Croydon is the third largest office market outside of central London Plan, and is attracting leading companies to locate their headquarters with 5.8 million sq. ft. of office stock, and is home to a number here. Massive investment including the development by Westfield, of international business clusters including Financial Services, which will be one of Europe’s largest retail and leisure destinations, BUSINESS GROWTH Insurance, Engineering, Digital & Tech, and Government. 08 will see more than 23,000 new jobs created and 10,500 new homes started over the next 5 years. 09 CULTURE 10 LIVING

2 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 3 SECTION ONE CROYDON IS UNDERGOING A £5.25 BILLION CROYDON URBAN EDGE REGENERATION INITIATIVE CREATING: AN INTERNATIONAL BUSINESS DESTINATION

INVEST IN CROYDON RELOCATE YOUR BUSINESS TO CROYDON 2.8 MILLION FT2 WESTFIELD & HAMMERSON’S Croydon is pushing forward with a regeneration programme worth Croydon Urban Edge is a dedicated concierge service providing NEW GRADE A OFFICE SPACE STATE-OF-THE-ART RETAIL AND LEISURE DESTINATION more than £5.25 billion and is a place full of potential for growth. customer-focused account managers to work with businesses and Our pioneering Growth Zone partnership with central government, investors seeking relocation or development opportunities in Croydon. and Greater London Authority means existing and prospective investors, developers and occupiers can have the Croydon Urban Edge account managers will work closely with you confidence that Croydon’s ambition is matched by a clear vision and to take your business aspirations from initial enquiry right through ability to deliver the necessary infrastructure required for sustainable to helping you set up your operations in Croydon. We are here to expansion. help make this process as seamless as possible and will support you NEW PUBLIC through the process, beginning with identifying suitable property REVITALISED AND VIBRANT Croydon offers a choice of modern offices, business parks, options for your business and getting you operating successfully in SQUARES & SPACES CITY CENTRE ENVIRONMENT industrial units, retail centres and development sites strategically your new premises in the borough. 28 located across the borough. If you are looking for information on development opportunities, sites and commercial properties to rent Our team can provide comprehensive support to aid your search or buy, including council owned land and buildings, please contact the including advice on accessing business incentives including Croydon Urban Edge team. discretionary business rates relief.

NEW HOME A NEW WORLD-CLASS 10,500 STARTS

CONSENTED NEW CITY CENTRE DEVELOPMENT 14 SCHEMES 7 HOTELS 21 OPPORTUNITIES

4 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 5 CROYDON KEY FEATURES

5.8 MILLION FT2 9.3% OF OFFICE STOCK ANNUAL GVA GROWTH CROYDON HAS THE THIRD LARGEST OFFICE CROYDON IS THE UK’S FASTEST GROWING ECONOMY MARKET OUTSIDE CENTRAL LONDON

2.8 MILLION FT2 £363,818 NEW GRADE A OFFICE SPACE AVERAGE HOUSE PRICE IN CROYDON UNDER DEVELOPMENT

2 £5.25REGENERATION PROGRAMME BN £33.75PRIME GRADE A OFFICE P/FT SPACE

6 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 7 M1 LUTON 82 MINS M25 M11 STANSTED 71MINS SECTION TWO OUTSTANDING TRANSPORT CONNECTIONS

CONNECTED EAST CROYDON TO: BE AT THE HEART OF THE ACTION LONDON BRIDGE JUST 15 MINUTES TO CENTRAL LONDON AND KING’S CROSS 17 MINUTES ST.PANCRAS INTERNATIONAL TRANSPORT HUBS INTERNATIONAL SHENFIELD 38 MINS EUSTON 40 MINS CITY AIRPORT Croydon’s outstanding transport connections open up a comprehensive 34 MINS range of commuter, national and international transport options for VICTORIA MAIDENHEAD VICTORIA CANARY your clients, your staff and your business – without compromising 16 MINS WHARF connectivity with central London. 16 MINUTES 33 MINS M4 LONDON HEATHROW BRIDGE AIRPORT CLAPHAM 17 MINS LONDON GATWICK 55 MINS JUNCTION OVERGROUND 9 MINS LINE 15 MINUTES WIMBLEDON

TRAMLINK

BRIGHTON M3 30 SERVICES 11 SERVICES EAST CROYDON AN HOUR TO AN HOUR TO 40 MINUTES CENTRAL LONDON GATWICK CROYDON

WEST CROYDON TO: PROVIDES CANARY WHARF EAST-WEST LINKS GATWICK FROM BECKENHAM TO WIMBLEDON 33 MINUTES 15 MINS

M23 BRIGHTON 40 MINS 8 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 9 CROYDON IS LONDON’S GROWTH BOROUGH, A STRATEGIC CENTRE IN THE LONDON PLAN, A METROPOLITAN AND IS ATTRACTING LEADING COMPANIES TO HOUSING CENTRE LOCATE THEIR HEADQUARTERS HERE. A NEW COMMERCIAL DISTRICT CROYDON OFFERS SOME OF THE CAPACITY FOR UP TO 2.8MILLION FT2 GRADE A CAPITAL’S MOST AFFORDABLE HOUSING OFFICE SPACE AND 7 NEW HOTELS

23NEW,594 JOBS £320MSCHOOL INVESTMENT 115 46 PROGRAMME PRIMARY SCHOOLS SECONDARY SCHOOLS , RESIDENTS382 IN CROYDON300 (2016) -THE LARGEST BOROUGH IN LONDON 95 86% FURTHER EDUCATION OF CROYDON’S SCHOOLS COLLEGES RATED EITHER ‘OUTSTANDING’ OR ‘GOOD’ , , NEW8 HOMES359 IN THE 5JOBS097 IN THE OPPORTUNITY AREA BY 2031 CONSTRUCTION PHASE

10 11 OFFICE COSTS CROYDON OFFERS GRADE A OFFICE SPACE 15 MINUTES SECTION THREE FROM CENTRAL LONDON FOR 1/3 THE COSTS. COMPETITIVE PREMIUM DOESN’T NEED TO BE EXPENSIVE

Croydon has 5.8 million ft² commercial floorspace – the third largest business hub outside the West End, VICTORIA £77.50 the City and Canary Wharf. Over 20% has been refurbished in the past 10 years and another 2.8 million ft² FARRINGDON £69 EALING £37.50 CITY £70 Grade A space is in the pipeline, providing accommodation formats and options for all occupiers. CANARY WHARF £45 VICTORIA £77.50 WEST END £118FARRINGDON £69 EALING £37.50 CITY £70 CANARY WHARF £45 HEATHROW £23 HAMMERSMITHWEST END £118 £59 VAUXHALL HEATHROW £23 HAMMERSMITH £59 £50 EXCEPTIONAL VALUE FOR MONEY RICHMOND VAUXHALL £46.50 £50 RICHMOND £46.50

2 READING £36.50 £33.75 P/FT READING £36.50 WIMBLEDON 2 WIMBLEDON£49.50 THE AVERAGE RENT 184,000 FT LET TO HMRC EDINBURGH £31 £49.50 2 EDINBURGH £31 PER SQUARE FOOT OF GRADE  AT £35 P/FT EDINBURGH £32.50 GLASGOW £30 A OFFICE SPACE IN CROYDON GLASGOW £30 GLASGOW £30 VICTORIA £80 FARRINGDON £70 EALING £36 CROYDONCITYCROYDON £75 £33.75CANARY WHARF £33.75 £45 MANCHESTER £35 MANCHESTER £35 LEEDS £30 WESTEND £125 MANCHESTER £35 LEEDS £30 LEEDS £28 HEATHROW £33.50 BIRMINGHAM £32.50 HAMMERMITH £59 VAUXHALL BIRMINGHAMBIRMINGHAM £32.50 £32.50 £50 £32 RICHMOND CROYDON £33.75 GUILDFORD £32 Average office rent in Croydon is 1/3 of The rateable value for office floor space in Croydon (£10.96) £53.50 CROYDON CROYDON£26.50 £33.75 REDHILL/REIGATE £30 the cost of the West End (£118.00) is 60% cheaper than the London average (£26.01) REDHILL/REIGATE £30 READING £34 WIMBLEDON CRAWLEY £26.50 £46.50 12 CRAWLEY £26.50 13

CROYDON £26.50

GUILDFORD £32

REDHILL/REIGATE £23.50

CRAWLEY £26.50 SECTION FOUR TALENT ATTRACTING THE BEST WORKFORCE

CROYDON WORKS IS A PROFESSIONAL RECRUITMENT The tenants on site were really pleased and Croydon Works even provided 2 training courses, one on Food Hygiene run by Amicus SERVICE, PROVIDING FREE OF CHARGE EMPLOYABILITY Horizon and the other on hospitality. The team at Croydon Workswere SUPPORT FOR THE BUSINESSES AND RESIDENTS professional and friendly and joy to work with. We would highly OF CROYDON. recommend them and look forward to working with them again tin the future." Croydon Works is committed to ensuring that the borough's residents have the right skills and experience to benefit from the opportunities LOCAL RESIDENT PLACED AT : created by growth, regeneration and investment in the borough, and "Croydon Works were very helpful during the application for my to meet the business needs of the local employers. So far, Croydon apprenticeship. They always kept me informed and were available for Works has supported multiple businesses, matching their recruitment assistance, whenever needed, even after I was given the job offer. needs and criteria as well as supported over 400 local residents into I'm so grateful for the help Croydon Works has given me." employment. Some of many employers are Boxpark, Willmott Dixon, Arriva Rail London and Chequers Contract Services.

RETAIL DIRECTOR AT BOXPARK ABOUT CROYDON WORKS: "Boxpark appointed Croydon Works to help organise a recruitment fair on site. The core focus was to provide an opportunity for Croydon residents to be given an opportunity to apply for jobs at Boxpark. Despite only providing 2 weeks notice Croydon Works were able to effectively manage and run the event and provided help on the day. We had a total of 130 attendees and a total of 55 job roles were filled.

14 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 15 and 584,700 residents are degree qualified or higher

SECTION FOUR TALENT ATTRACTING THE BEST WORKFORCE ACCESS TO TALENT

HIGHLY SKILLED WORKFORCE ATTRACTING THE BEST TALENT • Outstanding national and international transport connections mean • Access to talent is one of the top considerations of companies planning Croydon draws from a highly skilled talent pool from across London, to expand and grow their business. the South East and beyond. Nearly 3 million people who hold a degree qualification or higher in the wider London area, and covers a population • Croydon has attracted a large number of leading multi-national of 4.7 million people who are economically active. companies and has significant Financial Services, Insurance, Engineering, Digital & Technology, and Retail clusters as well as a • Croydon’s indigenous working age population consists of 48% degree prominent Government Hub including HMRC, the Home Office, and qualification or higher – this is within the top 15% of all local authority the Land Registry. districts in Great Britain. • Both businesses and individuals are attracted by a combination of 968,500 3 MILLION • Over 80% of the population are economically active which is greater factors: than the averages for London and Great Britain. The local education ECONOMICALLY ACTIVE PEOPLE PEOPLE HOLD A DEGREE standards are also higher. – Ease of access to global market LIVE IN CROYDON AND ITS QUALIFICATION OR HIGHER IN – Presence of a highly-skilled labour force • 968,500 economically active people live in Croydon and its surrounding SURROUNDING BOROUGHS. THE WIDER LONDON AREA. – Adaptable working environment boroughs and 584,700 residents are degree qualified or higher. – An environment supportive of business – Cultural prominence – Ethnic diversity

ACCESS TO TALENT IS ONE OF THE TOP CONSIDERATIONS OF COMPANIES PLANNING TO EXPAND AND GROW THEIR BUSINESS.

16 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 17 SECTION FIVE GROWTH ZONE GROWING OUR TOWN CENTRE

The full Growth Zone programme is a partnership between Central Government, Croydon Council, the Greater London Authority and Transport for London to finance and deliver an infrastructure programme of 46 projects which are essential to facilitate growth in Central Croydon. The town centre regeneration aligns with the Croydon Opportunity Area although some projects will take place beyond the central area, especially along transport corridors.

The programme includes an estimated £520 million of projects supported by a loan of £309.9 million. The balance (£210 million) is to be made up by contributions from TfL, the GLA or planning obligations.

This is part of a new devolution deal, which will see Central Government allow the London Borough of Croydon retain 50 percent of growth in business rates in the Growth Zone for the next 20 years which will be used to repay the loan. The programme will run until 2034.

Work is already underway to deliver the Growth Zone and the necessary infrastructure needed, ranging from transport and access improvements, to energy needs, community facilities and health provision.

18 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 19 SECTION FIVE GROWTH ZONE BE AT THE HEART OF THE ACTION

SMART CITY SOCIAL INFASTRUCTURE HOW MANY NEW JOBS AND HOMES WILL THE GROWTH ZONE CREATE? Croydon’s ambition is to become a world-class digital and smart city. With all of the great change happening within the borough, we know more Improving Croydon's digital infrastructure, providing ultra-fast broadband people are going to be visiting, working and wanting to live in Croydon. That’s The programme will help deliver 23,594 new jobs and mobile connectivity are key priorities for the Council to support growth why we are working with partners to make sure the local services and facilities • a further 5,097 jobs during the construction phase and create the conditions for sustainability and innovation whilst getting that contribute to the quality of our lives are able to cope with the increased ready for the future and stimulating further private and public investment. demand. Areas that will see improvement in order to cater for increased need • at least 10,000 new homes include health, education, community, cultural, play and recreation facilities. Croydon Council is working with digital infrastructure providers to ensure • the wholesale renewal of the retail core ensuring the metropolitan that it has the right infrastructure to support the economy and the needs of centre is an attractive place to live, work and invest. businesses wanting to relocate to Croydon. ENERGY The Council is developing a district heating plant in the town centre which HOW IS IT FINANCED? can provide heat and power locally, potentially reducing the cost and carbon TRAVEL AND TRANSPORT: • A Government grant of £7 million has been provided to kick start the emissions from energy production. Over £50 million will be spent on planned public realm schemes to create programme and cover short term interest costs. attractive and safe open spaces for the community to enjoy creating huge • The Council will borrow up to £309 million to allow the infrastructure improvements to Croydon streets, providing significant improvements for PUBLIC REALM AND CULTURE investment to commence from April 2018. people walking and cycling, leading to a healthy and clean environment. A number of new public realm schemes are planned for Croydon’s town centre • As part of a new devolution deal, Central Government is to allow the • Croydon Council will make roads safer for both pedestrians and cyclists, to create a more attractive place where people want to live, work and enjoy. London Borough of Croydon to retain 50% of growth in business making Croydon one of the most sustainable and ‘liveable’ places to get These projects build on a decade of work to transform Croydon’s central rates in the Growth Zone for the next 20 years which will be used to around by all modes of transport. public spaces. repay the loan.

• Many improvements are already in place, with more to come. New Croydon is also bidding to become the London Borough of Culture in 2019 and buildings will have facilities for cycling parking as well as cycles for hire if successful will see a programme of cultural events and projects attracting schemes in Croydon, along with charging points for electric and car more people to the borough. club vehicles. A REVITALISED AND VIBRANT CITY CENTRE ENVIRONMENT • Improvements to the tram and bus network are also planned.

20 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 21 THE GROWTH ZONE PROGRAMME 46 PROJECTS

TRAM CYCLING AND PEDESTRIAN LOGISTICS AND OPERATIONAL • Elmers End Second platform • Cycle & pedestrian schemes (Healthy Streets) • Delivery & Service management • East Croydon additional platform • Wellesley Road crossings • Construction logistics • Dingwall Road loop TRAFFIC MANAGEMENT INFRASTRUCTURE • (12tph) • Town Centre traffic management • District Energy Centre • Improvements to • Croydon to Morden Rd (18tph) Wandle Flyover RAIL AND INTERCHANGE HEALTH double tracking • rebuild • Primary Health Care • Croydon to Morden Rd (18tph), Phipps Bridge • rebuild double tracking • Brighton Mainline upgrade EDUCATION • Croydon to Morden Rd (18tph) • School places additional trams BUSES • Stabling and Power upgrades – Eastern • Bus route upgrades COMMUNITY Satellite Depot • Bus Priority measures • Community space • Stabling and Power upgrades – Therapia Lane • Play and Green Space • Beckenham Branch capacity enhancement HIGHWAYS AND CARPARKING • Clocktower complex • Car park improvements PUBLIC REALM • A232 - Chepstow Road/ Road JOBS, SKILLS AND TRAINING • East Croydon phase 2 • A23 – Fiveways junction • Croydon Works – Job Brokerage scheme • East Croydon future phases • West Croydon phase 2 CORRIDORS SMART CITIES • West Croydon future phases • Brighton Road Corridor – Town Centre • Smart City Programme • Mid Croydon Phase to Purley • CCTV upgrade • Old Town phases • London Road Corridor – Town Centre to • Croydon i-street Ponds • “Meanwhile” projects • Superfast broadband • Crystal Palace corridor •  Road / Roman Way Corridor borough boundary 22 23 INTERCHANGE

SAFFRON LONDON SQUARE ROAD MORELLO WEST QUARTER CROYDON PHASE 1

PHASE 2 VITA

1 LANSDOWNE RD CAROLYN FOOTBRIDGE HOUSE JOBCENTRE PLUS RUSKIN WHITGIFT CAMBRIDGE SQUARE CENTRE HOUSE EAST ROYAL CROYDON MAIL RENAISSANCE BOXPARK SECTION SIX WANDLE DEVELOPMENT PIPELINE DEVELOPMENTPARK PIPELINE 102 GEORGE STREET BE AT THE HEART OF THE ACTION ST GEORGE’S HOUSE COLLEGE GREEN

CHURCH STREET INTERCHANGECOLLEGE GREEN DEVELOPMENT STATUS QUEENS SQUARE PHASE 1A STREET SAFFRON LONDON SQUARE COMPLETEOLD ROAD MINSTER MARKET FAIRFIELD TOWN MID MORELLO GARDENS ON SITE WEST HALLSHALLS CROYDON QUARTER ACCELERATED PLANNING PROCESS EXCHANGE TABERNERCROYDON PHASE 1 PLANNED SQUARE The London Borough of Croydon is setting a new international standard for facilitating BERNARD HOUSE PHASE 2 WEATHERILL VITA high quality major regeneration schemes. The Croydon planning team has developed a HOUSE 1 LANSDOWNE RD strong reputation for a ‘can-do, will-do’ approach to assisting delivery of schemes and CAROLYN FOOTBRIDGE HOUSE JOBCENTRE attracting significant private investment and interest to the commercial district. PLANNING FRAMEWORKS PLUS RUSKIN WHITGIFT CAMBRIDGE SQUARE IMPACT HOUSE CENTRE EAST CROYDON HOUSE EAST ROYAL • 6 complementary masterplans deliver clear guidance to developers interested in CENTRALE CROYDON MAIL WEST CROYDON RENAISSANCE investing in the urban district. MID CROYDON BOXPARK FAIR FIELD • Comprehensive pre-planning application process, includes access to decision makers OLD TOWN WANDLE OAPF 102 GEORGE STREET and Section 106/Community Infrastructure Levy guidelines. PARK LEON HOUSE ST GEORGE’S FAIRFIELD HOUSE • Expert advice from a Place Review Panel made up of prominent architects. COLLEGE GREEN CHURCH STREET COLLEGE GREEN QUEENS SQUARE PHASE 1A • Planning permission for Renaissance, a major speculative Grade A office scheme SURREY STREET OLD MARKET FAIRFIELD MINSTER MID comprising 100,000 sq. ft. arranged over 5 floors, was achieved in just5 weeks GARDENS TOWN HALLSHALLS CROYDON EXCHANGE TABERNER and 3 days. SQUARE BERNARD HOUSE WEATHERILL Invest in Croydon with great confidence in an open and transparent planning decision HOUSE making process. IMPACT HOUSE SOUTH END

LEON HOUSE

SOUTH END

24 25 MORELLO

USE: RESIDENTIAL USE: RESIDENTIAL – LED SECTION SIX STATUS: ON SITE STATUS: PHASE 1 COMPLETE, PHASE 2 PLANNED • Four residential towers of 500 plus new • Developers Menta & Redrow have completed phase 1 homes including a mix for sale and rent, • New planning application for Phase 2 is for construction of COMMERCIAL PROPERTY including at least 30% affordable, four new buildings, with two up to 25 storeys in height • 13,000 sq. ft. of retail & commercial space. • Providing 445 new homes with c18,000 sq.ft. of amenity and commercial space. • Designed by AHMM DEVELOPMENT PIPELINE • Architect: Make Architects • The historic Queen’s Gardens will be hugely enhanced as part of the plans. X www.morello2-croydon.co.uk Croydon is pushing forward with a regeneration programme worth Croydon offers a choice of modern offices, business parks, industrial X www.hubgroup.co.uk more than £5.25 billion and is a place full of potential for growth. units, retail centres and development sites strategically located Our pioneering Growth Zone partnership with central government, across the borough. If you are looking for information on development Transport for London and the Greater London Authority means existing opportunities, sites and commercial properties to rent or buy, including and prospective investors, developers and occupiers can have the council owned land and buildings, please contact the Croydon Urban WESTFIELD confidence that Croydon’s ambition is matched by a clear vision and Edge team. USE: RETAIL AND RESIDENTIAL ability to deliver the necessary infrastructure required for sustainable STATUS: CONSENTED expansion. • Developers Westfield and Hammerson in a joint venture will redevelop the Whitgift Shopping Centre • £1.4 billion redevelopment bringing an outstanding retail, leisure HERE ARE SOME OF KEY DEVELOPMENTS IN CROYDON TODAY: and residential complex which will house over 300 shops, 2 anchor stores, an IMAX cinema, food quarter almost 2 million sq.ft. 42,000 sq.ft. of office space and of 11,334 sq. ft. community space. • Up 967 Residential units (20% affordable) COLLEGE GREEN & RUSKIN SQUARE • Start on site 2019

FAIRFIELDS HALLS USE: MIXED STATUS: ON SITE X www.thecroydonpartnership.com

USE: A MAJOR NEW MIXED USE DEVELOPMENT • Ruskin Square comprises five new major STATUS: CONSENTED / ON SITE commercial buildings of which the first ONE LANSDOWNE residential and commercial phases have • £30 million refurbishment of into been completed ROAD a world-class performance venue CAMBRIDGE HOUSE • A £500 million development by Stanhope USE: MIXED CAIRO NEW ROAD • 25,000 sq. ft. art gallery, flexible retail space and Schroders STATUS: CONSENTED USE: and community space USE: RESIDENTIAL – LED RESIDENTIAL • Providing 1.25 million sq. ft. of Grade A STATUS: ON SITE STATUS: CONSENTED • Designed by Rick Mather Architects office space • Guildhouse Rosepride’s mixed use development scheme comprises three towers of 11, 41 and • Developed by Skillcrown Homes • Notting Hill Housing will redevelop Cambridge • Will also deliver 2,000 new homes and up to • 625 new homes 68 storeys. House into a 26-storey building. 1,000,000 sq. ft. and 475,000 sq. ft. of • 14 storey building • HM Revenue and Customs is the first anchor commercial, health and education space. • Featuring 794 apartments, 375,000 sq ft of • 113 residential units • Offering double height ground floor plus tenant of the development, taking 184,000 office and retail space, a gym, swimming pool, basement level comprising 94 residential units. • Completing Winter 2018 • 1,830 sq. ft. retail and community space sq.ft. of office space for its regional centre. a public viewing gallery and a new public plaza. • New public square • 45% on site shared ownership units. X www.croydon.gov.uk • The second commercial building has planning • Designed by architects CZWG. • Designed by DB Architects consent and construction is now underway. • Partial demolition has begun on site. • Expected completion: 2019 X www.ruskinsquare.com X www.onelansdowneroad.com

26 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 27 SECTION SEVEN CLUSTERS STRONG OCCUPIER DEMAND

Croydon is home to a flourishing base of various business clusters including financial services and insurance, engineering and construction and technology, media and telecommunications. Their growth and development has been catalysed by Croydon’s excellent connectivity, competitive rents and access to talent which have attracted big name companies to locate in Croydon. 14,825 ORGANISATIONS ARE LOCATED IN CROYDON – THIS IS 38% HIGHER THAN 2012.

COMPANIES WITH CORPORATE HEAD QUARTERS IN CROYDON INCLUDE:

2016 1990 2017 2011 2016 1989

2016 1991 1978 2005 1991 2003

LOCATED SINCE 28 29 GOVERNMENT AND PUBLIC SECTOR LOGISTICS • Government & Public Sector organisations are a significant employer in the • Croydon has the highest concentration of logistics companies borough, representing almost a fifth of total employment (23,335 employees). in South London, and is home to 290 businesses. This sector • There has been significant growth (150%) in the number of central has grown twofold since 2011 (123.1% growth) and almost by government organisations locating in Croydon since 2011. a third 20% (18.4%) in the past year alone (28.9%). • The logistics sector employs 2,250 people in Croydon.

GOVERNMENT & PUBLIC SECTOR ORGANISATIONS LOCATED IN CROYDON INCLUDE: TOP OCCUPIERS INCLUDE:

31 BUSINESS CLUSTERS ENGINEERING AND CONSTRUCTION Croydon has 2,710 construction and engineering firms, and has seen a 49% growth (895 firms) since 2012 (average yearly growth of 8%). There are approximately 12,000 employees in Croydon’s construction and engineering sector (sixth highest in London), a quarter of which work in Croydon’s metropolitan centre. Architectural and engineering activities and related technical consultancy, comprises the largest subsector in Croydon, and employs 4,000 people in approximately 500 organisations across the borough and 2,000 people in the metropolitan centre. Demolition and site preparation has experienced the fastest growth at 500%. The construction and engineering sector represents 10.2% of people working in Croydon and 9.2% in the town centre.

ENGINEERING, CONSTRUCTION AND PROFESSIONAL SERVICE BUSINESSES IN CROYDON INCLUDE:

1992 1992 2016 1991

1956 1998 1961 1993

1994 2010 1956

LOCATED SINCE 32 33 FINANCIAL SERVICES & INSURANCE SECTION ONE • 640 firms in the financial services and insurance sector are located in Croydon. This has grown by almost a fifth (18.5%) since 2012 and 3.2% (35 new firms) in the past year. • Approximately 5,000 people work in the financial services sector in Croydon, 3,000 of which are employed in the town centre. CROYDON URBAN EDGE • The largest subsector by number of enterprises is accounting, bookkeeping, auditing activities and tax AN INTERNATIONAL BUSINESS DESTINATION consultancy with 390 firms employing 1,000 people in Croydon. The largest subsector in the town centre, however, is activities auxiliary to insurance and pension funding which employs 1,500 people. • There has been 63.6% growth in the activities auxiliary to financial services subsector since 2012 and a 20% increase in the number of employees since 2011. WHETHER A MAJOR INTERNATIONAL BUSINESS OR AN KEY FEATURES: EXCITING NEW START UP, THERE HAS NEVER BEEN A • According to research in 2016, Croydon has the UK’s fastest FINANCIAL SERVICES AND INSURANCE BUSINESSES IN CROYDON INCLUDE: BETTER TIME TO LOCATE IN CROYDON… growing economy with annual GVA growth of 9.3%. Croydon is undergoing an exciting transformation, and is well on its • Croydon benefits from outstanding transport connections, with way to becoming a modern European city. It has amazing transport London Victoria, London Bridge, the City, and Gatwick Airport within links to Central London, Gatwick, Heathrow, the M25 and South 15 minutes by rail. Coast; affordable homes to buy and rent; exciting cultural events; and • Located 11 miles south of Central London, Croydon is currently 1992 new cafes and restaurants to cater for a new generation of residents. home to almost 15,000 businesses. Croydon is London’s Growth Borough, a strategic centre in the London • Croydon is the third largest office market outside of central London Plan, and is attracting leading companies to locate their headquarters with 5.8 million sq. ft. of office stock, and is home to a number here. Massive investment including the development by Westfield, of international business clusters including Financial Services, one of Europe’s largest retail and leisure destinations, will see more Insurance, Engineering, Digital & Tech, and Government. than 23,000 new jobs created and 10,500 new homes started over the next 5 years. 1990 1964 2010 2011

2013 2007

LOCATED SINCE

34 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 35 RETAIL • Retail is prominent sector in Croydon, with 1,115 retail businesses operating in the borough and employing 14,000 people. • Retail forms a tenth (7.5% of enterprises; 11.9% of employees) of the local economy. • The dominant subsectors are retail sale in non-specialised stores (285 companies; 6,000 employees) and retail sale in specialised stores (265 companies; 4,000 employees). • The Westfield and Hammerson scheme has been consented and planned implementation will commence in early 2019. A range of activity has also been planned to keep the retail offer vibrant and exciting throughout the development.

TOP RETAILERS IN CROYDON INCLUDE:

2010 2015 2019

1928

2011 2004

2008

36 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 37 TECHNOLOGY SECTION ONE • Croydon’s tech sector has seen 45.8% growth since 2012. TECH COMPANIES IN CROYDON INCLUDE:

• Croydon has 2,005 companies in the Technology, Media and Telecommunications (TMT) sector, employing approximately Croydon Tech City is a network of thousands of digital, 7,000 people and 2,250 in the town centre. ANCROYDONtech INTERNATIONAL and creative start-ups BUSINESSand a volunteer-led URBAN DESTINATION tech EDGE • The most dominant subsector is computer programming, ecosystem in which tech, legal, marketing and business consultancy and related activities which comprises 80% of TMT professionals share their expertise for free with companies and employs 60% of the TMT sector in Croydon. entrepreneurs in the borough. This vibrant community of • Croydon is home to a robust community of software developers, idea sharing has now made Croydon Tech City officially WHETHER A MAJOR INTERNATIONAL BUSINESS OR AN KEY FEATURES: tech founders and venture capitalists. London’s fastest growing tech cluster. EXCITING NEW START UP, THERE HAS NEVER BEEN A • According to research in 2016, Croydon has the UK’s fastest • Martha Lane Fox’s UK digital skills charity Go ON UK picked BETTER TIME TO LOCATE IN CROYDON… growing economy with annual GVA growth of 9.3%. Croydon as the base for a 12 month pilot project to help www.croydontechcity.com residents and businesses boost their basic digital skills. Croydon is undergoing an exciting transformation, and is well on its • Croydon benefits from outstanding transport connections, with way to becoming a modern European city. It has amazing transport London Victoria, London Bridge, the City, and Gatwick Airport within links to Central London, Gatwick, Heathrow, the M25 and South 15 minutes by rail. Coast; affordable homes to buy and rent; exciting cultural events; and • Located 11 miles south of Central London, Croydon is currently new cafes and restaurants to cater for a new generation of residents. home to almost 15,000 businesses. Croydon is London’s Growth Borough, a strategic centre in the London • Croydon is the third largest office market outside of central London Plan, and is attracting leading companies to locate their headquarters with 5.8 million sq. ft. of office stock, and is home to a number here. Massive investment including the development by Westfield, of international business clusters including Financial Services, one of Europe’s largest retail and leisure destinations, will see more Insurance, Engineering, Digital & Tech, and Government. The Sussex Innovation centre is a than 23,000 new jobs created and 10,500 new homes started over the burgeoning hub for exciting new next 5 years. businesses, start-ups and scale-ups. Croydon is home to the state of the art TMRW tech hub, the largest and most prominent tech hub in south London. Offering 21,000 ft2 of tech co-working/incubator space, TMRW provides a specialist start-up environment to develop the future stars of the tech industry.

www.tmrw.co

38 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 39 CROYDON TECH CITY

A LONDON TECH HUB

45.8% GROWTH CROYDON IS LONDON’S FASTEST GROWING TECH CLUSTER

1,735 4,460 2,005 7,000 2,250 TECH BUSINESSES TECH EMPLOYEES BUSINESSES IN EMPLOYEES EMPLOYEES TMT SECTOR IN THE WIDER IN THE TOWN BOROUGH CENTRE

40 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 41 SECTION SEVEN CLUSTERS STRONG OCCUPIER DEMAND

EMERGING BUSINESS CLUSTERS

HEALTH AND ENVIRONMENTAL SCIENCES Access to large floorplate sites ideal for high specification facilities, a highly educated workforce and links into the existing hubs at Cambridge & King's Cross makes Croydon an ideal base for this industry.

EDUCATION With 10,800 resident students and within 40 minutes travel time to London’s university district around Bloomsbury.

With exceptional national and international connectivity, and a fast growing business economy, Croydon has the potential to become the satellite campus of choice for international universities.

CROYDON REPRESENTS AN OUTSTANDING LOCATIONAL OPPORTUNITY FOR NEW EDUCATION FACILITIES.

42 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 43 SECTION EIGHT BUSINESS GROWTH DEVELOP AND GROW

OUR BUSINESS SUPPORT TEAM CAN HELP BUSINESSES IN • Growing and developing your team - Croydon Works is a job brokerage service delivered in partnership between London Borough of Croydon,

CROYDON TO START, DEVELOP AND GROW. and Job Centre Plus, to provide employability support and a free to use recruitment service for the residents and businesses of Croydon. We offer advice on: Croydon Works is a platform linking employers to high quality, job-ready • Starting or Growing your business - Information and support is available potential employees. for anyone looking to start or grow their business through a range of • Accessing new business and markets – we provide support to help you organisations offering advice and guidance designed to help start and increase your business by accessing new market opportunities locally, scale up business growth. nationally and internationally, as well as exploring procurement opportunities • Financing your business - Accessing the right kind of finance is critical from Croydon Council and our supply chain. for any business. Below are organisations that offer funding and grant • Networking – we can help you build your network and increase your support to Croydon businesses. Croydon offers its very own Croydon knowledge of local opportunities through various events designed to support Enterprise Loan Fund, which aims to support businesses accessing and grow your business. finance in a simple, quick and easily deliverable way at favourable rates. CELF is available to all businesses and those that may not necessarily qualify for conventional finance offers.

• Managing your business – we provide advice and guidance on business continuity, trading standards, training requirements and accreditation.

44 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 45 SECTION NINE CULTURE PUTTING CULTURE AND PEOPLE AT THE HEART OF REGENERATION

Croydon has energy and edge in its proliferation of street art, its MOBO list winners and punk history. It also has world class choral performance at , beautiful parks and woodland. The 1960s architecture in the centre has recently attracted critical acclaim from the National Trust on a series of tours and the redevelopment of the Fairfield Halls will create a new cultural heart for South London.

THE CULTURAL & ARTS QUARTER • Croydon’s own Festival hall is undergoing substantial refurbishment • Home to internationally renowned symphony orchestra, London and redevelopment through a £30 million investment programme that Mozart Players. will improve and enhance the venue creating a spectacular arts and cultural scene for South London as part of a new vibrant cultural and • Croydon has a growing number of cultural events each year from educational quarter at College Green. large scale outdoor performances to festivals and regular live music.

• The refurbished Fairfield Halls will have five venue spaces: the large • The Croydon Collection of street art works across over 80 sites famed concert hall with its perfect acoustic, the 800 seater Ashcroft continues to grown in size and reputation, curated by the Rise Theatre and three flexible studio spaces for performances and events. Gallery which also showcases work from Warhol to Banksy.

• World class acoustics at Fairfield Hall, referenced by Sir Simon Rattle as the best concert hall in London.

46 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 47 SECTION NINE CULTURE PUTTING CULTURE AND PEOPLE AT THE HEART OF REGENERATION

BOXPARK THE RESTAURANT QUARTER

Since 2011, Boxpark has become synonymous in London with great • Croydon is home to 800 restaurants and its Restaurant food and innovative events. Launched in October 2016 next to East Quarter in South End brings a huge variety of international Croydon station, Boxpark Croydon features over 30 independent cuisine including Michelin listed fine dining at Kanavar as well restaurants, bars and cafes as well as entertainment space with culinary delights from a range of local independents. capacity for 2,000 people. Hosting a regular and impressive line-up of events including live music and dance events, festivals, baby rave sessions, fitness classes, creative workshops, sports screenings and THE OLD TOWN networking sessions. • The Old Town is home to dating back to the 13th century, and now offers a Sunday Market with a Recent events include Amps & Decks garage night, Fight Club, Baby wonderful selection of artisan food, crafts and entertainment Loves Disco, Funk Me house music, Supa Dupa Fly RnB night, Pass year round. Surrey Street has received £1.1 million the Mic live panel discussion, Badass Women’s House live podcast, investment into public realm improvements as well as new Acoustic Afternoon, 6 Nations Screening, Groove Kitchen live Jazz, public art that brings new energy and interest to the area. and the Stormzy Album Launch secret gig.

Restaurants include Arancina, The Breakfast Club, Boxbar, Chilango, • A number of heritage sites include Croydon Minster, The The Cronx Brewery, MeatLiquor, What the Pitta!, Wine&Deli, Yo! Alms Houses built in 1596, the at the and Yumn. , as well as Croydon Museum and Archives.

48 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 49 SECTION NINE PARKS AND GREEN SPACES Croydon is one of the greenest boroughs CULTURE in London with 127 parks and green and PUTTING CULTURE AND PEOPLE AT THE open spaces. HEART OF REGENERATION

OUTDOOR GYMS FITNESS TRAILS AND CYCLING PATHS IN MANY SHOPPING IN CROYDON PARKS INCLUDING Croydon offers a vibrant shopping experience with a variety • of independent stores, markets and international food shops in the Old Town. The and Centrale shopping • Coombe Woods centre on North End in central Croydon are home to top retail • Crystal Palace Park brands, and there are a number of retail parks on Croydon’s offering prominent home and lifestyle brands. • • Westfield / Hammerson will soon transform the heart of the town centre through a £1.5 billion scheme to create a new • Queen’s Garden world class retail and leisure destination with over 300 shops, • Rec restaurants and cafes, and a family-friendly leisure offer including a multiplex cinema. •  Lake & Grounds • Thornton Heath Rec • Wandle Park OUTDOOR RECREATION • A range of leisure and sports clubs are based in our parks including fishing, sailing, golf, bowling, cricket, football and tennis. CROYDON TRULY OFFERS THE • Direct access to the areas of outstanding natural beauty on north/south downs. BEST OF BOTH WORLDS 15 • International quality golf courses. MINUTES NORTHWARD TAKES • Leading horse riding and racing facilities. YOU INTO THE HEART OF LONDON •  World class cycling and outdoor activities. 15 MINUTES SOUTH TAKES YOU • Flying and gliding facilities in Biggin Hill & Aerodrome. INTO THE BLISSFUL BRITISH COUNTRYSIDE

50 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 51 VALUE FOR MONEY SECTION TEN THE AVERAGE PRICE OF A ONE BEDROOM FLAT IN: LIVING CROYDON LONDON’S GROWTH BOROUGH £363,818

HOMES KINGSTON UPON THAMES • Best of both worlds – access to central London and countryside. • Croydon has the fifth cheapest house price average in London. £496,691 £369,678 • Croydon has the second cheapest house price average in South London. • Croydon delivers amongst the most affordable housing options in London for all housing types. ISLINGTON KENSINGTON & CHELSEA • Over the next 20 years, Croydon is projected to be one of only three London Boroughs to be able to continue to deliver affordable housing £648,621 £1,501,966 to the market.

10,500 NEW HOMES BEING BUILT IN CROYDON OVER THE NEXT FIVE YEARS 50M2 VALUE FOR MONEY IS THE AVERAGE SIZE OF A ONE BEDROOM FLAT IN THE UK. The price of one square metre in Central London, could get you CROYDON OFFERS THREE TIMES THE SPACE AT 20% OF THE 3 square metres in Croydon. COST OF A ONE-BEDROOM FLAT IN CENTRAL LONDON.

52 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 53 CGI of Brick by Brick’s Tollgate and Stockbury scheme.

AVERAGE HOUSE PRICES ACROSS LONDON ENFIELD SECTION ONE £388,151

BARNET £547,189 CROYDON URBAN EDGE HARROW £476,656 HARINGEY WALTHAM AN INTERNATIONAL BUSINESS DESTINATION £548,559 FOREST REDBRIDGE £425,136 £405,673 HAVERING £348,003 BRENT HACKNEY £492,680 CAMDEN BARKING & £810,320 £549,302 ISLINGTON DAGENHAM WHETHER A MAJOR INTERNATIONAL BUSINESS OR AN KEY FEATURES: £683,349 £283,692 NEWHAM EXCITING NEW START UP, THERE HAS NEVER BEEN A • According to research in 2016, Croydon has the UK’s fastest HILLINGDON £357,957 EALING CITY TOWER HAMLETS growing economy with annual GVA growth of 9.3%. £415,580 £490,547 £447,290 BETTER TIME TO LOCATE IN CROYDON… HAMMERSMITH £886,713 £777,107 WESTMINSTER Croydon is undergoing an exciting transformation, and is well on its • Croydon benefits from outstanding transport connections, with £1,076,320 London Victoria, London Bridge, the City, and Gatwick Airport within KENSINGTON way to becoming a modern European city. It has amazing transport & CHELSEA SOUTHWARK links to Central London, Gatwick, Heathrow, the M25 and South 15 minutes by rail. £405,964 HOUNSLOW £1,501,966 GREENWICH Coast; affordable homes to buy and rent; exciting cultural events; and £415,580 £369,678 BEXLEY • Located 11 miles south of Central London, Croydon is currently LAMBETH £342,626 new cafes and restaurants to cater for a new generation of residents. home to almost 15,000 businesses. £525,686 WANDSWORTH LEWISHAM £601,184 £421,155 Croydon is London’s Growth Borough, a strategic centre in the London • Croydon is the third largest office market outside of central London RICHMOND Plan, and is attracting leading companies to locate their headquarters with 5.8 million sq. ft. of office stock, and is home to a number £490,547 here. Massive investment including the development by Westfield, of international business clusters including Financial Services, MERTON one of Europe’s largest retail and leisure destinations, will see more Insurance, Engineering, Digital & Tech, and Government. £521,328 KINGSTON than 23,000 new jobs created and 10,500 new homes started over the £496,691 next 5 years. BROMLEY CROYDON £450,041 SUTTON £380,286 £363,818

54 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 55 SECTION TEN LIVING LONDON’S GROWTH BOROUGH

WHO AND WHAT IS BRICK BY BRICK? Brick by Brick is a multi-award winning development company established by Croydon Council in 2015 to accelerate the delivery of much-needed new and affordable homes, both to buy and rent for Croydon residents. Brick by Brick delivers properly designed homes for all tenures, currently aiming to provide 3,000 units across over 50 sites throughout the borough. The Brick by Brick model is designed to maximise the return from development activity to local residents, while also address housing need. More information about Brick by Brick’s current and planned developments can be found on their website: www.bxbdevelopment.com

HOW DOES THE BRICK BY BRICK MODEL WORK? Croydon Council has sold its land to Brick by Brick, with the development company then developing and building new multi-tenure housing, community facilities and other developments. Any profit realised by Brick by Brick is returned to the Council, as sole shareholder, in the form of a dividend which is reinvested in the borough. Initially, the Council will provide development finance at market rates and the interest paid by Brick by Brick provides additional revenue for the Council. Brick by Brick aims to deliver 50% affordable homes across their residential programme. The units will initially be solely available to Croydon residents for a set period of time, before offering them more widely – this is a key USP for Brick by Brick. As Managing Director and Chief Executive of Brick by Brick, Colm Lacey, says, “We are building beautiful new homes for people to live in and places where people want to stay. Key to that is understanding and providing for the specific needs of both existing and new residents.”

56 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION Brick by Brick is currently delivering the £30 million refurbishment of Fairfield Halls which is due to complete in November 2018. The extensive refurbishment programme will deliver contemporary extensions for new cafes, restaurants and an art gallery; increased capacity in the ; new rooftop multifunction spaces and outdoor terraces; and 218 new homes.

58 59 UPPER SECTION TEN NORWOOD

LIVING THORNTON SOUTH LONDON’S GROWTH BOROUGH HEATH NORWOOD

BROAD GREEN ADDISCOMBE CROYDON NEIGHBOURHOODS Croydon is the second largest borough in London with the CROYDON highest proportion of young people and a diverse population. TOWN CENTRE Offering affordable property prices, excellent schools and nearly 130 greenspaces, Croydon is an exciting place to live. Croydon’s diverse neighbourhoods are full of beautiful parks and woodland, an eclectic variety of restaurants, bars, cafes and pubs, not to NEW ADDINGTON mention excellent road, rail, bus and tram links into London, Gatwick and the South-East. PURLEY

COULSDON

ADDISCOMBE • Extension of the metropolitan centre of Croydon, forming a corridor to East Croydon station and central Croydon gateway • Balanced mix of homes and local high street retail as well independent professional services • Major public investment in Ashburton Hall now a community arts hub • Nearby Ashburton Park offers an oasis in a suburban area

60 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 61 BROAD GREEN NORBURY

• A strong and diverse multi-cultural identity • Gateway into the borough from the north • Centrally located near Croydon’s shopping centres • Accessibility good road, rail and bus links into and out of Croydon into central London • Excellent and links via West Croydon into Victoria, • Benefits from a vibrant and diverse retail offer London Bridge and Canary Wharf • Developing Night Time and Evening economy • Large volume of retail and Industrial parks • Access to a wide range of amenities and green spaces •  Very young population • Active local community organising a variety of festivals and events and improving the area

COULSDON PURLEY • Significant housing growth already underway • Excellent transport links •  Away from the high street, the residential hillsides provide panoramic views across the countryside • Thriving high street with a mix of independent and national brands • Excellent road and rail links to London and Gatwick • One of the most affluent suburbs in Britain • Convenient and niche retail as well as professional services and restaurant • Excellent road and rail links to London and Gatwick • Ullswater Industrial Estate occupied by well-known national brands • Significant potential housing growth and key development opportunities include over 200 new homes and community facilities on Banstead Road development site.

NEW ADDINGTON SELSDON • Major public investment including new community and leisure facilities •  Leafy, suburban residential area • A large expanse of green open spaces, surrounded by Greenbelt • Strong local high street offer • Access by regular tram and bus links • Surrounded by extensive green open spaces and woodland including and Nature Reserve, Sanderstead Plantation, Heathfield and Little Heath Woods. • A good mix of housing with a high level of affordable homes • Community hub offers a library, community hall, coffee shop and day centre • A stone’s throw from Monks Hill Leisure centre

62 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 63 SOUTH NORWOOD • Significant housing growth already underway •  Away from the high street, the residential hillsides provide panoramic views across the countryside • Excellent road and rail links to London and Gatwick • Convenient and niche retail as well as professional services and restaurant • Ullswater Industrial Estate occupied by well-known national brands

THORNTON HEATH • Extremely strong emerging arts and music scene • Rich in history and a strong and diverse multi-cultural identity • Excellent transport links, 20 minutes to central London • Recent public investment in the High Street has created new public realm and improved shop front appeal • Strong potential for night time and evening economy opportunities

UPPER NORWOOD • Crystal Palace triangle offers a distinct London village feel with a lively and bustling retail offer • The wide variety of restaurants, bistros, pubs and cafes create a prosperous cosmopolitan feel. • Elevated position provides striking views northward towards central London and southwards to central Croydon and the North Downs. • High quality Georgian, Victorian and early 20th century architecture form a distintive conservation area.

64 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 65 CROYDON SCHOOLS SECTION ONE

ANCROYDON INTERNATIONAL BUSINESS URBAN DESTINATION EDGE

£320 MILLION 86% OF CROYDON’S OVER 100 WHETHER A MAJOR INTERNATIONAL BUSINESS OR AN KEY FEATURES: SCHOOLS INVESTMENT PROGRAMME SCHOOLS LANGUAGES SPOKEN IN EXCITING NEW START UP, THERE HAS NEVER BEEN A • According to research in 2016, Croydon has the UK’s fastest growing economy with annual GVA growth of 9.3%. – THE BIGGEST IN THE UK ARE EITHER ‘OUTSTANDING’ CROYDON BETTER TIME TO LOCATE IN CROYDON… OR ‘GOOD’ Croydon is undergoing an exciting transformation, and is well on its • Croydon benefits from outstanding transport connections, with way to becoming a modern European city. It has amazing transport London Victoria, London Bridge, the City, and Gatwick Airport within links to Central London, Gatwick, Heathrow, the M25 and South 15 minutes by rail. Coast; affordable homes to buy and rent; exciting cultural events; and • Located 11 miles south of Central London, Croydon is currently new cafes and restaurants to cater for a new generation of residents. home to almost 15,000 businesses. Croydon is London’s Growth Borough, a strategic centre in the London • Croydon is the third largest office market outside of central London Plan, and is attracting leading companies to locate their headquarters with 5.8 million sq. ft. of office stock, and is home to a number here. Massive investment including the development by Westfield, of international business clusters including Financial Services, one of Europe’s largest retail and leisure destinations, will see more Insurance, Engineering, Digital & Tech, and Government. than 23,000 new jobs created and 10,500 new homes started over the next 5 years. A COMPREHENSIVE A NUMBER OF THE THE BRIT SCHOOL, LONDON’S EDUCATION PROGRAMME WHICH UK’S TOP LEADING CREATIVE OUTPERFORMS PERFORMING ACADEMY THE UK AVERAGE INDEPENDENT SCHOOLS (NOTABLE ALUMNI: ADELE, AMY WINEHOUSE, THE KOOKS AND LEONA LEWIS)

66 67

7 Grade 9-4 in English and Maths (2017) LB Croydon (all schools average) 60.4% England (all schools average) 58.5% TOP 10 CROYDON SCHOOLS 3 5 SECTION ONE 2 Grade 5 or above in English and Maths GCSEs 2017 OFSTED NEIGHBOURING AUTHORITY SCHOOLS (WITHIN CROYDON CATCHMENT) COLOMA CONVENT RC GIRLS’ SCHOOL - 61% OUTSTANDING 2017 results grade 5 or above GCSEs HARRIS ACADEMY SOUTH NORWOOD - 43% OUTSTANDING CROYDON URBAN EDGE AN INTERNATIONAL BUSINESS DESTINATION English and Maths OFSTED HARRIS CITY ACADEMY CRYSTAL PALACE - 75% OUTSTANDING C NONSUCH HIGH SCHOOL FOR GIRLS - 100% GOOD WOODCOTE HIGH SCHOOL - 45% GOOD THE JOHN FISHER SCHOOL - 58% GOOD NORBURY MANOR BUSINESS AND ENTERPRISE GOOD KEY FEATURES:WALLINGTON COUNTY GRAMMAR COLLEGE FOR GIRLS - 58% WHETHER A MAJOR INTERNATIONAL BUSINESS OR AN • According SCHOOLto research - 99% in 2016, Croydon has the UK’s fastestGOOD A EXCITING NEW START UP, THERE HAS NEVER BEEN A HARRIS ACADEMY PURLEY - 40% OUTSTANDING 8 BETTER TIME TO LOCATE IN CROYDON… growing economyWALLINGTON with annual HIGH SCHOOLGVA growth FOR of 9.3%. 1 ST JOSEPH’S RC COLLEGE - 47% GOOD Croydon is undergoing an exciting transformation, and is well on its • Croydon benefitsGIRLS - 98%from outstanding transport connections,OUTST with ANDING London Victoria, London Bridge, the City, and Gatwick Airport within ARCHBISHOP TENISON’S COE HIGH SCHOOL - 42% GOOD way to becoming a modern European city. It has amazing transport WILSON’S SCHOOL - 98% OUTSTANDING 6 links to Central London, Gatwick, Heathrow, the M25 and South 15 minutes by rail. B RIDDLESDOWN COLLEGIATE - 57% OUTSTANDING Coast; affordable homes to buy and rent; exciting cultural events; and • Located 11 miles south of Central London, Croydon is currently new cafes and restaurants to cater for a new generation of residents. OASIS ACADEMY COULSDON - 45% GOOD D home to almost 15,000 businesses. Croydon is London’s Growth Borough, a strategic centre in the London • Croydon isHOW the third TO largest APPLY office FOR market A SCHOOL outside of PLACEcentral London Plan, and is attracting leading companies to locate their headquarters with 5.8 millionSchool sq. Admissions: ft. of office stock, and is home to a number CROYDON INDEPENDENT SCHOOLS here. Massive investment including the development by Westfield, of international business clusters including Financial Services, www.croydon.gov.uk/education/schools-new/school- 2017 results A*-C GCSE one of Europe’s largest retail and leisure destinations, will see more Insurance, Engineering, Digital & Tech, and Government. than 23,000 new jobs created and 10,500 new homes started over the admissions/how-to-apply/school-place-home - 99.7% next 5 years. 9 In Year Admissions: TRINITY SCHOOL - 99% www.croydon.gov.uk/education/schools-new/school- OLD PALACE OF JOHN WHITGIFT - 99.8% admissions/in-year-admissions CROYDON HIGH - 98.6%

ROYAL RUSSELL - A*- A GCSE 43% SCHOOLS

INDEPENDENT SCHOOLS

68 CROYDON I AN INTERNATIONAL BUSINESS DESTINATION 69 UNIVERSITY CENTRE CROYDON University Centre Croydon at Croydon College offers foundation degrees, honours degrees and postgraduate degrees. Courses including Business, Finance, Marketing, Human Resources Management, Criminology, Public Health & Social Care, Early Childhood Studies, Fine Art, Graphic Design, Film Production and Fashion are all validated and awarded by the University of Sussex. LLB Law is also offered, and is awarded by London Metropolitan University. University Centre Croydon and the University of Sussex are working in partnership to deliver a broader range of postgraduate qualifications by 2017, and to establish an Institute of Technology in South London to contribute to the science, technology, engineering, arts and mathematics (STEAM) agenda.

EDUCATION With exceptional national and international connectivity, and a fast growing business economy, Croydon has the potential to become the satellite campus of choice for international universities.

CROYDON REPRESENTS AN OUTSTANDING LOCATIONAL OPPORTUNITY FOR NEW EDUCATION FACILITIES.

70 71 CONTACT Jo Negrini Chief Executive [email protected]

Shifa Mustafa Executive Director of Place [email protected]

Emma Lindsell Director of Economic Growth [email protected]

Opama Khan Inward Investment Manager [email protected] Tel: 0208 253 1020 Tel: 07753 229 156 170355