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May 2020 Executive Summary

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May 2020 Executive Summary MAY 2020 EXECUTIVE SUMMARY GALVESTON ISLAND CONVENTION & VISITORS BUREAU For May we produced 14 leads with 5,538 potential room nights. In addition, we had 4 Definite Bookings resulting in 1,412 room nights with an estimated economic impact of $2,152,364. Year to Date Definite Bookings are 41,434 future room nights. The definite business booked year to date has a potential economic impact of approximately $35,821,044 for Galveston Island. (Note: This figure is based on Destination International’s Economic Impact Calculator.) Definites: 4 2020 – 2 2021 – 1 2022 - 1 ACTIVITIES & UPDATES: TRADE SHOWS/SALES EVENTS: No events due to COVID-19 INDUSTRY MEETINGS/NETWORKING: Numerous webinars and industry research presentations, virtual, All TCVBA Virtual Happy Hour, Dottie Texas City/La Marque Chamber Women in Business virtual meeting, Tiffaney SITE VISITS/ CLIENT APPOINTMENTS/FAMS: Southeast Homicide Investigators Association, 2021, Ciara Bates Travel client dinner, 2021, Tiffaney DESTINATION SERVICES Group Serviced: 19 events serviced / 0 total attendance Group/Partner Meetings and Special Events TTA daily state of the industry and best practices Convention Services After Covid-19 Crisis, Venue Perspective, ESPA, Convention Services After Covid-19 Crisis, CVB Perspective, ESPA Longwoods Webinar TRA Survival Plan Webinar by request of TRA Virtual Town Hall with Senator Ted Cruz, Chamber of Commerce Good Morning Galveston, Featuring Leonard Woolsey and The GDN Attended Women’s Conference Planning Meeting Virtual meetings with partners include: Tod Schott, Jane Park, Schlitterbahn, Jim O’Neil, Saltwater Recon, Yaga’s, Taquilo’s, Bubba Gump, Gaido’s, Katie’s Seafood House, Gracie’s, LaKing’s Confectionary, Tsunami, Stuttgarden Tavern, Rudy & Paco’s, Mosquito Café, Saltwater Grill, O’Malleys, Murphy’s, Clay Cup Studios, Old Cellar, Jammin, Molly’s, Maceo’s, Ohana, SUP, East Beach Cantina, Blvd. Seafood, The Style Co. and From the Heart Gallery Facebook Outreach . Galveston Tourism Partners 500 members, up 4%. Hit goal of 500. Support Galveston Retail 789 total members, up 14% . Support Galveston Restaurants Page 1 1,602 Total Members, +20% VISITOR CENTER Chamber Visitor Center Traffic: 142 CTA PROGRAM CTA Classes: 0 Completed Facilitator Training for Virtual CTA Class PUBLIC RELATIONS Attached you will find a detailed PR coverage report from our new software system. ADVERTISEMENTS: Digital Billboards in Houston Digital and native/content ads on top travel, leisure and news websites in vertical markets Digital ads on TripAdvisor Digital ads with iHeartMedia Social Media ads on Facebook and Instagram Texas Meeting Planner Guide CVENT Destination Guide TSAE Texas Society of Association Executives Magazine SPECIAL EVENTS: Confirmed Gulf Coast Volleyball Association tournament schedule. Weekly tournaments from June 6 through August 2 with 12 total tournaments, including 3 USAV qualifier events. Confirmed 3 beach soccer events for East Beach summer 2020. Began discussion with promoter about hosting large-scale boxing/MMA event at East Beach. FILM PROJECTS: Constant Daydreamer Films – filming for documentary Shark Season. North Six Productions – location scouting for national print campaign photo shoot. MAY Island Pass Update: 0 adults / 0 children = 0 total passes sold 0 total attractions booked YTD 502 adults / 84 children = 592 total passes sold 2,510 total attractions booked Page 2 May 2020 Overview LEADS DEFINITES 2017 / 20182018/2019 2019/2020 2017 / 2018 2018/2019 2019/2020 # TRN # TRN # TRN # TRN # TRN # TRN Economic Impact October 25 12,287 29 10,742 25 13,323 13 3,559 20 7,339 4 2,682 $1,416,036.26 November 30 13,819 24 9,465 24 9,905 14 4,147 8 4,056 12 3,522 $2,534,695.58 December 25 6,413 24 9,570 33 13,097 21 11,533 17 6,459 26 12,526 $9,606,651.09 January 51 16,901 32 12,538 34 11,494 25 6,828 16 12,308 14 4,694 $4,035,379.00 February 40 18,817 41 18,285 42 22,830 15 5,997 19 6,765 20 8,385 $7,446,589.97 March 38 10,270 50 28,459 24 14,578 21 6,999 21 3,704 7 6,014 $4,730,507.92 April 34 17,058 39 18,169 18 13,324 19 8,859 16 6,279 4 2,199 $3,898,819.99 May 22 4,162 39 12,209 14 5,538 18 6,238 14 2,598 4 1,412 $2,152,364.35 June 38 10,478 36 14,990 15 3,989 18 5,095 $0.00 July 33 12,619 43 14,980 16 7,106 17 11,672 $0.00 August 34 10,145 26 12,605 18 4,826 12 6,470 $0.00 September 42 16,815 36 12,505 18 6,168 20 4,626 $0.00 Total 412 149,784 419 174,517 214 104,089 213 76,249 198 77,371 91 41,434 $35,821,044.16 Goals 165,600 165,600 165,600 75,000 75,000 77,000 Percentages 90.45% 105.38% 62.86% 101.67% 103.16% 53.81% Prepared by Anna Lopez Page 1 Page 3 MAY 2020 Monthly Website Summary galveston.com: 480,650 sessions, up 20.2% from May 2020, of which 298,359 were unique visitors 169,510 desktop sessions, 285,113 mobile sessions and 26,027 tablet sessions Most visit pages are ‘webcams’ at 197,742 visits, followed by ‘faq‐whats‐open’ at 28,442, ‘vacation rentals’ at 17,820, ‘vacation‐rental search’ at 16,728, ‘ferry’ at 14,001, ‘lodging’ at 11,262, ‘hotels‐condos’ at 10,824, ‘stewart beach’ at 10,565, ‘seawolf park’ at 9,707, ‘calendar of events’ at 9,614, ‘beach parks’ at 9,335, ‘whattodo’ at 8,595, ‘top 10 reasons to visit this may’ at 7,996, ‘updates on covid’ at 5,805, ‘seascape condo’ at 5,439, ‘take out trail’ at 5,324, ‘dellanera’ at 5,269, ‘5 reasons to visit galveston this summer’ at 5,211’, ‘fishing the island’ at 5,205, ‘east beach’ at 4,807, ‘cuisine’ at 4,604, ‘cruising ship tracker’ at 4,255, ‘how to spread your wings’ at 4,080, ‘rv park’ at 4,014, ‘attractions’ at 3,849, ‘festivals’ at 3,728, ‘murdochs’ at 3,622, ‘magic carpet golf’ at 3,168, ‘weather’ at 3,006, ‘casa del mar’ at 2,937, ‘fishing charters’ at 2,748, ‘summer kicks off memorial day weekend’ at 2,699, ‘huli‐huli‐hut’ at 2,354, ‘downtown’ at 2,222, ‘shopping’ at 2,193, ‘tours’ at 2,188, ‘island fishing’ at 2,135, ‘pleasure pier’ at 2,085, ‘slingshot rentals’ at 2,062, ‘outdoor fun’ at 2,041, ‘plenty of fun’ at 1,966, ‘find‐a‐ restaurant’ at 1,965, ‘duck tours’ at 1,961, ‘vacation rental companies’ at 1,936, ‘blogs’ at 1,905, ‘debate over the margarita’ at 1,889 and ‘hilton’ at 1,816 Average time on site @ 2:29 minutes Geographic Overview: Texas represents 83.42% or 394,171 of all US visitors followed by Oklahoma w/ 9,866 visits, Louisiana w/ 8,899, Missouri w/ 4,369, California w/ 4,309, Illinois w/ 3,771, Arkansas w/ 3,738, Colorado w/ 3,553, Kansas w/ 3,426 and Florida w/ 2,483 After the US market (98.31% of visitation) Canada & the UK represent greatest visitors @.07% In the state of Texas and touch‐states, Houston Metro represents 63.31% of all visitors, followed by Dallas/Ft. Worth w/ 84,709 visits, Austin w/ 14,023, San Antonio w/ 8,713, Tyler/Longview/Lufkin w/ 7,868, Waco‐Temple‐Bryan w/ 7,589, Beaumont‐Port Arthur w/ 4,746, Oklahoma City, OK 4,744, Harlingen‐Brownsville w/ 4,279 and Tulsa, OK w/ 3,637 Page 4 GALVESTON ISLAND CVB MONTHLY PR RECAP PUBLIC RELATIONS MAY 2020 MEDIA COVERAGE MEDIA OUTREACH HIGHLIGHTS HIGHLIGHTS During May, the CVB PR team focused its media outreach efforts on communicating the openings of attractions, hotels and vacation rentals, and restaurants to media. In addition, the team worked to communicate developments and resources to its partners amid coronavirus. OUTREACH HIGHLIGHTS The PR team coordinated the following: • A visit from Pamela LeBlanc, on assignment for Texas Monthly • A visit from Erin Stratton, Austin-based social influencer • Interview with Peter Davis for i45 Now re: Beach Safety Week • Interview between NPR Houston Matters and Michael Woody re: state of tourism MEDIA REQUESTS Daniel Smight (USA Today), Syd Kearney (Beaumont Enterprise), Doug Pike (50+ Radio), Paige Townley (SportsEvents Magazine), Danny Hermosillo Mixing business and leisure travel in Galveston was (Telemundo-TV), Aaron Johnson (KRIV-TV), Nick Natario (KTRK-TV), Sue highlighted in Meetings Today magazine. McCarthy (Travel Planners Radio), Bill Aucoin (Southern Boating Magazine), Nick Powell (Houston Chronicle), Lauren Talarico (KHOU-TV), Keri Heath (Galveston County Daily News) ADVOCACY HIGHLIGHTS Galveston County Daily News: • Coordinated nine stories for Galveston Daily News • Monitored two crisis communication scenarios: Re-opening Texas amid COVID-19, trash on the beach • Developed talking points for bacteria in the water and excess trash on the beach Social Media: • Nine posts that reached 33,442 people and had an engagement of 1,663 • Top two performing posts were sanitation graphic and video developed by Galveston Island Beach Patrol Chief Peter Davis was the marketing team with a combined reach of 30,800 featured on ABC’s Good Morning America speaking about Park Board Website: lifesaving techniques during the coronavirus pandemic. • Updated webinar offerings hosted by the CVB • Updated COVID-19 pages as needed Reach Advertising Value Equivalency 1,239,433,145 $893,543.94 *Media figures captured by Cision media monitoring. Figures may not be inclusive of all coverage produced by CVB VISIT PRESSROOM.GALVESTON.COM FOR UPDATES Page 5 May 2020 | Media Coverage Report Outlet Headline Date Medium Outlet Type DMA Houston Country Tone Reach Publicity Value Text Snippet recommendations," according to the city.
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