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WOW NEWS TOWER (Reg WOW NEWS TOWER (Reg. U. S. Pat. OR.) ISSUED TO INCREASE ENJOYMENT OF WOW RADIO PROGRAMS VOL. VIII -No. 3 OMAHA, NEBRASKA, DECEMBER 1, 1943 PUBLISHED MONTHLY "Your America" Puts Spot on Omaha to Seek 'KODY' For °Union Pacific STARS OF UNION PACIFIC'S "YOUR AMERICA" North Platte Use 45 NBC Stations Station The biggest thing that has ever In order to perpetuate the pio- happened in radio in Omaha is neering spirit of the west, the call "Your America," the Union Pacific's letters of Station KGNF will be coast -to -coast NBC program series. changed to KODY, if the FCC For the first time in Omaha's approves a petition filed in Wash- radio history, a Class A network ington recently by John J. Gillin, show, comparable in quality to such Jr., President of Radio Station headliners as "The Voice of Fire- WOW, Inc., new owners of the stone," or "The Cities Service Con- North Platte property. cert," will originate in Omaha. The new call letters are singu- It will also be the first time since larly appropriate, because the North the late "Empire Builders" series Platte transmitter is located on the for the Great Northern, on NBC, site of the original William F. (Buf- that a railroad has used a trans- falo Bill ") Cody ranch. continental radio hook -up. The FCC approved the WOW "Your America," which has been purchase of the station in an order in rehearsal for several weeks, will issued a fortnight ago. The order use mostly talent from Omaha and approved the assignment of the vicinity. KGNF license by The Great Plains For years a few Omahans have Broadcasting Co. to the Omaha known of the great reservoir of un- group which operates WOW. used radio talent in Omaha, but it The Commission at the same remained for President W. M. Jef- time granted an application for a fers of the Union Pacific and his construction permit to change associates to make it possible for KGNF's wavelength from 1,460 kc. this talent to be heard by millions to 1,240 kc.; to change the power of radio listeners throughout the to 250 watts unlimited, and to make nation. Much of this talent, inci- certain improvements in the trans- dentally, is from Union Pacific's own mitter. These improvements will organization of 64,000 employees. enable the station to operate full Starts January 8 time, instead of sunrise to sunset, "Your America" will feature an as at present. orchestra and vocal ensemble of 58 Program Schedule artists under the baton of Josef Koestner, together with Nelson Mr. Gitlin said the new owners Olmsted, the nation's foremost will take over December 15. With- in story -teller; guests, soloists and a short time after the take -over, several Omaha radio announcers. full NBC network service will be started, and programs The program series will make its will be pro- debut Saturday, January 8, at 4 p. vided on a 16 -to -18 -hour per day basis, seven m., Omaha time, over a network days a week. of 45 NBC stations. The same In addition to all NBC programs, NBC network carries, regularly, 33 many of the features carried over of the top 50 of all programs on WOW by transcription, and from the air. other sources, will also be heard Union Pacific has signed a con- over the North Platte station. tract to carry "Your America" Union Pacific First every week for a full year, to call attention to its 75th anniversary. On almost the same day the FCC approved the This is by far the largest single North Platte deal, piece of radio advertising ever con- President W. M. Jeffers of the Union Pacific signed "Contract tracted for in Omaha. No. 1" for a program which will be WOW Producer his Christmas gift to the people of Of special interest to WOW lis- North Platte -his former home. teners is the selection of Lyle De- Moss, Program Manager of The contract calls for a broad- WOW, cast of Dicken's "A Christmas to produce "Your America" series. Carol," starring Lionel Barrymore, To be selected as the producer, in and including Mr. Jeffers' Christ- full charge of a coast -to -coast radio mas greeting to his former neigh- program of this importance, is as bors and the 2,000 Union Pacific high an honor as ever came to an employees in Lincoln Omaha radio man. DeMoss has County. devoted many hours every day, and "Your America," Too most of his evenings, for the past Mr. Jeffers also ordered the month to this big assignment. North It is notable, too, that Ray Olson Platte station put on the There's a heap o' genius and talent in the "Your "Your America" NBC net which will carry uses three announcers, with of the WOW staff was selected as "Your America" Union Pacific program organization. For WOW's Ray Olson as No. 1. Virgil Sharpe (2) of America," Union Pacific's big new chief announcer for the series. half-hour program, example, there's Grace McTernan, soprano guest KOIL and Thompson Holtz (3) of WOW are nar- Thomson Holtz of WOW and Vir- which starts, soloist, who is the daughter of a retired Union Pacific rators. Each script also includes a stirring dramatic coast to coast, January 8. gil Sharpe of KOIL do part of the conductor. Then there's WOW's Lyle DeMoss, who piece by Nelson Olmsted (4), NBC's ace story -teller. narrating. Several other WOW clients have is king pin (the producer) of the show. There's also In the first show (January 8) Olmsted does D. L. indicated they will want their pro- (lower right) Josef Koestner, famed composer -con- Champion's gripping "A Sergeant's Reprimand," a Spirit of West grams carried on the North Platte ductor, who's in chäige of all music. story you'll never forget! "Your America" has a good station. chance of becoming "The Okla- homa!" Plans are being made for a gala of the current radio season. formal opening, which will probably Much of its music is original, the take place late in January. work of Maestro Koestner. Each episode portrays by music and nar- On the basis of engineers' esti- LAST MINUTE NEWS BULLETINS ration the mates, the romance and the spirit North Platte station will, A series of international exchange Gag of the week, culled from Ransom Sherman, Uncle Dennis of the Great West. under the new setup, give primary programs with the BBC, scheduled of service to all NBC's "National Barn Dance ": "Fibber McGee and Molly" After hearing a rehearsal, Mr. listeners within about to make its NBC debut Saturday, Pat Buttram: "I dreamed I was (NBC, Tuesdays, 8:30 p. m., Omaha 80 miles of the transmitter. The Jeffers said: service December 11, has been postponed makin' a movie, and in the pitcher time), is celebrating his 20th year "When listeners, and especially area is expected to embrace until January 1. in all, or heavily-populated Saturday, NBC there wuz me and Paulette Goddard radio this month. The bespec- easterners, hear our programs, I parts, of 21 and the BBC will cooperate in the and Charles Butterworth. I was tacled, bow -tie -wearing comedian counties. The population in this feel they will come to the realiza- weekly show which will bring to- the hero and Paulette wuz my lead- made his microphone debut in Chi- tion that there is real here estimated service area is about 130,- gether groups of entertainers from ing lady." cago as a "singer" (the quotes are talent 000, and the homes with radios in the west, too. number the two countries. Joe Kelly: "What was Butter- Sherman's) during November of about 30,000. About 56 per worth?" 1923. "I believe these broadcasts will cent of the population to be served do a great deal to inform the live on farms Katherine Seymour, of Buttram: "Oh, 45 cents a pound or ranches. author and 16 points, same as allus." V...- people of the east about the peo- NBC's "Light of the World," has ple of the west, and about the been elected Secretary of the Au- The socially registered Clara Jane states in which they live and thors' League of America. The 10th anniversary of the open- Diana Thomas has joined Phil Spi - work." SIX YEARS ing of the NBC studios in New talny's all -girl orchestra on the OLD V... - York's Radio City was observed on "Hour of Charm (NBC, Sundays, As an additional feature, the Monday, October 25, marked the The "Radio Award for 1943" has November 11. No special broad- 9 p. m., WOW). The blonde 20- weekly broadcast series of half - sixth anniversary of the daytime been given to NBC's "Salute to cast or ceremony was held. Almost year -old harpist is the daughter of hour shows will present personal serial, "Stella Dallas (NBC, five -a- Youth" by the Hillman group of 5,000,000 persons have visited the Clara Fargo Thomas, noted mural appearances by the governors of week, 3:15 p. m., WOW). women's magazines. studios during the decade. painter, and Joseph B. Thomas. (Continued on page 6) www.americanradiohistory.com Page Two WOW NEWS TOWER December 1, 1943 n w -!"- 3rtalgElr7i!Wr " 11_1alZr-rr lr THE WOW NEWS TOWER NEWS TOWER THE RADIO NEWS TOWER IS PUBLISHED EVERY MONTH BY RADIO STATION WOW, INC., OF WHICH JOHN J. 3 GILLIN, JR., IS PRESIDENT AND GENERAL MANAGER H LETTERS fl Note. -WOW listeners are cordially invited to air their views on any phase PUBLICATION AND EDITORIAL OFFICES ARE IN ROOM 280, of radio in this column.
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