WOW NEWS TOWER (Reg. U. S. Pat. OR.) ISSUED TO INCREASE ENJOYMENT OF WOW RADIO PROGRAMS

VOL. VIII -No. 3 OMAHA, NEBRASKA, DECEMBER 1, 1943 PUBLISHED MONTHLY "Your America" Puts Spot on Omaha to Seek 'KODY' For °Union Pacific STARS OF UNION PACIFIC'S "YOUR AMERICA" North Platte Use 45 NBC Stations Station The biggest thing that has ever In order to perpetuate the pio- happened in radio in Omaha is neering spirit of the west, the call "Your America," the Union Pacific's letters of Station KGNF will be coast -to -coast NBC program series. changed to KODY, if the FCC For the first time in Omaha's approves a petition filed in Wash- radio history, a Class A network ington recently by John J. Gillin, show, comparable in quality to such Jr., President of Radio Station headliners as "The Voice of Fire- WOW, Inc., new owners of the stone," or "The Cities Service Con- North Platte property. cert," will originate in Omaha. The new call letters are singu- It will also be the first time since larly appropriate, because the North the late "Empire Builders" series Platte transmitter is located on the for the Great Northern, on NBC, site of the original William F. (Buf- that a railroad has used a trans- falo Bill ") Cody ranch. continental radio hook -up. The FCC approved the WOW "Your America," which has been purchase of the station in an order in rehearsal for several weeks, will issued a fortnight ago. The order use mostly talent from Omaha and approved the assignment of the vicinity. KGNF license by The Great Plains For years a few Omahans have Broadcasting Co. to the Omaha known of the great reservoir of un- group which operates WOW. used radio talent in Omaha, but it The Commission at the same remained for President W. M. Jef- time granted an application for a fers of the Union Pacific and his construction permit to change associates to make it possible for KGNF's wavelength from 1,460 kc. this talent to be heard by millions to 1,240 kc.; to change the power of radio listeners throughout the to 250 watts unlimited, and to make nation. Much of this talent, inci- certain improvements in the trans- dentally, is from Union Pacific's own mitter. These improvements will organization of 64,000 employees. enable the station to operate full Starts January 8 time, instead of sunrise to sunset, "Your America" will feature an as at present. orchestra and vocal ensemble of 58 Program Schedule artists under the baton of Josef Koestner, together with Nelson Mr. Gitlin said the new owners Olmsted, the nation's foremost will take over December 15. With- in story -teller; guests, soloists and a short time after the take -over, several Omaha radio announcers. full NBC network service will be started, and programs The program series will make its will be pro- debut Saturday, January 8, at 4 p. vided on a 16 -to -18 -hour per day basis, seven m., Omaha time, over a network days a week. of 45 NBC stations. The same In addition to all NBC programs, NBC network carries, regularly, 33 many of the features carried over of the top 50 of all programs on WOW by transcription, and from the air. other sources, will also be heard Union Pacific has signed a con- over the North Platte station. tract to carry "Your America" Union Pacific First every week for a full year, to call attention to its 75th anniversary. On almost the same day the FCC approved the This is by far the largest single North Platte deal, piece of radio advertising ever con- President W. M. Jeffers of the Union Pacific signed "Contract tracted for in Omaha. No. 1" for a program which will be WOW Producer his Christmas gift to the people of Of special interest to WOW lis- North Platte -his former home. teners is the selection of Lyle De- Moss, Program Manager of The contract calls for a broad- WOW, cast of Dicken's "A Christmas to produce "Your America" series. Carol," starring Lionel Barrymore, To be selected as the producer, in and including Mr. Jeffers' Christ- full charge of a coast -to -coast radio mas greeting to his former neigh- program of this importance, is as bors and the 2,000 Union Pacific high an honor as ever came to an employees in Lincoln Omaha radio man. DeMoss has County. devoted many hours every day, and "Your America," Too most of his evenings, for the past Mr. Jeffers also ordered the month to this big assignment. North It is notable, too, that Ray Olson Platte station put on the There's a heap o' genius and talent in the "Your "Your America" NBC net which will carry uses three announcers, with of the WOW staff was selected as "Your America" Union Pacific program organization. For WOW's Ray Olson as No. 1. Virgil Sharpe (2) of America," Union Pacific's big new chief announcer for the series. half -hour program, example, there's Grace McTernan, soprano guest KOIL and Thompson Holtz (3) of WOW are nar- Thomson Holtz of WOW and Vir- which starts, soloist, who is the daughter of a retired Union Pacific rators. Each script also includes a stirring dramatic coast to coast, January 8. gil Sharpe of KOIL do part of the conductor. Then there's WOW's Lyle DeMoss, who piece by Nelson Olmsted (4), NBC's ace story -teller. narrating. Several other WOW clients have is king pin (the producer) of the show. There's also In the first show (January 8) Olmsted does D. L. indicated they will want their pro- (lower right) Josef Koestner, famed composer -con- Champion's gripping "A Sergeant's Reprimand," a Spirit of West grams carried on the North Platte ductor, who's in chäige of all music. story you'll never forget! "Your America" has a good station. chance of becoming "The Okla- homa!" Plans are being made for a gala of the current radio season. formal opening, which will probably Much of its music is original, the take place late in January. work of Maestro Koestner. Each episode portrays by music and nar- On the basis of engineers' esti- LAST MINUTE NEWS BULLETINS ration the mates, the romance and the spirit North Platte station will, A series of international exchange Gag of the week, culled from Ransom Sherman, Uncle Dennis of the Great West. under the new setup, give primary programs with the BBC, scheduled of service to all NBC's "National Barn Dance ": "Fibber McGee and Molly" After hearing a rehearsal, Mr. listeners within about to make its NBC debut Saturday, Pat Buttram: "I dreamed I was (NBC, Tuesdays, 8:30 p. m., Omaha 80 miles of the transmitter. The Jeffers said: service December 11, has been postponed makin' a movie, and in the pitcher time), is celebrating his 20th year "When listeners, and especially area is expected to embrace until January 1. in all, or heavily-populated Saturday, NBC there wuz me and Paulette Goddard radio this month. The bespec- easterners, hear our programs, I parts, of 21 and the BBC will cooperate in the and Charles Butterworth. I was tacled, bow -tie -wearing comedian counties. The population in this feel they will come to the realiza- weekly show which will bring to- the hero and Paulette wuz my lead- made his microphone debut in Chi- tion that there is real here estimated service area is about 130,- gether groups of entertainers from ing lady." cago as a "singer" (the quotes are talent 000, and the homes with radios in the west, too. number the two countries. Joe Kelly: "What was Butter- Sherman's) during November of about 30,000. About 56 per worth?" 1923. "I believe these broadcasts will cent of the population to be served do a great deal to inform the live on farms Katherine Seymour, of Buttram: "Oh, 45 cents a pound or ranches. author and 16 points, same as allus." V...- people of the east about the peo- NBC's "Light of the World," has ple of the west, and about the been elected Secretary of the Au- The socially registered Clara Jane states in which they live and thors' League of America. The 10th anniversary of the open- Diana Thomas has joined Phil Spi - work." SIX YEARS ing of the NBC studios in New talny's all -girl orchestra on the OLD V... - York's Radio City was observed on "Hour of Charm (NBC, Sundays, As an additional feature, the Monday, October 25, marked the The "Radio Award for 1943" has November 11. No special broad- 9 p. m., WOW). The blonde 20- weekly broadcast series of half - sixth anniversary of the daytime been given to NBC's "Salute to cast or ceremony was held. Almost year -old harpist is the daughter of hour shows will present personal serial, "Stella Dallas (NBC, five -a- Youth" by the Hillman group of 5,000,000 persons have visited the Clara Fargo Thomas, noted mural appearances by the governors of week, 3:15 p. m., WOW). women's magazines. studios during the decade. painter, and Joseph B. Thomas. (Continued on page 6)

www.americanradiohistory.com Page Two WOW NEWS TOWER December 1, 1943

n w -!"- 3rtalgElr7i!Wr " 11_1alZr-rr lr THE WOW NEWS TOWER NEWS TOWER THE RADIO NEWS TOWER IS PUBLISHED EVERY MONTH

BY RADIO STATION WOW, INC., OF WHICH JOHN J. 3 GILLIN, JR., IS PRESIDENT AND GENERAL MANAGER H LETTERS fl Note. -WOW listeners are cordially invited to air their views on any phase PUBLICATION AND EDITORIAL OFFICES ARE IN ROOM 280, of radio in this column. Please make INSURANCE BUILDING, OMAHA, NEBRASKA your comment brief, and don't fret if the editor uses only what he thinks is most interesting to the most folks. THE SUBSCRIPTION PRICE IS FIFTY CENTS A YEAR, PAY- In military terms, radio is a war machine, ABLE IN ADVANCE THANK YOU a war weapon. With it one plays upon the Omaha - The members of the Omaha Symphony Orchestra and BiLL WISEMAN, EDITOR SOREN MUNKHOF, ASSISTANT minds and hearts of men. It can be used to the Board feel that a major part of the success of the concert, under PERMISSION TO REPRINT MATERIAL FROM THE strengthen the moral fibre of a people at the leadership of Rudolph Seidl, RADIO NEWS TOWER IS HEREBY with the great artist, Oscar Levant, GIVEN, war, or it can be used to demoralize those far was due to the wonderful help PROVIDED A CREDIT LINE IS USED which was given by your various mama. 7 behind the fighting front. In a war where editors and reporters of WOW ra- dio station. everything we have is at stake, as at the pres- I have been asked to express to you their thanks and appreciation. ent moment - everything from property to (Signed) THE BIG TIME . HARRIETTE D. CONLIN. If you want to get a bigger kick out of radio -listening than ever before, liberty and life - at such time it is to be just take a trip to New York City and go to a few big Broadway shows. ELEANOR? There - with their names in blazing lights - with the newspapers remembered that radio is essential in total shouting their praises -with their names in nearly every conversation - Omaha - Morning of November you'll find -JUST A BUNCH OF RADIO FOLKS. There, you'll find warfare. 12 I tuned in on Station WOW. folks with whom we hinterland listeners have an inti- -Major General L. R. LaFleche. There was a lady and a gentleman mate acquaintance -via our loudspeakers. Canadian Army. ti7 wisecracking. The gentleman said For instance, "One Touch of Venus" is the second he wondered why there had never biggest musical hit on Broadway. The stars are Mary been a woman President. Answer: Martin and Kenny Baker. When a yokel from Ne- There will be a woman President in braska sees this show, he has a strong inclination to 1949. holler "Hi, Mary!" or "Hey, there Kenny! How ya After the year of 1944, the United doin' ?" We know them that well, even though we States will be torn with civil dis- never before saw them in person. sension. There will be hunger, Then travel over to the St. James Theater to see. Rev. R. R. Brown's Chat famine, unemployment and prob- "Oklahoma" -most sensational hit in years. Two of ably revolution, and out of this a the top stars are Betty Garde and Joan Roberts, both By the Rev. R. R. Brown, D. D., Minister of Radio Station WOW, woman President will arise, a Joan soap -opera radio stars -both regular members of our Pastor - Evangelist of Omaha Gospel Tabernacle, Christian and of Arc of America. This woman own living room family circles via radio! Incidentally, will take office in 1949. The birth- "Oklahoma" is a great show, probably the greatest Missionary Alliance place of this woman is in northern Bill Wiseman since "Rose Marie." "We have seen His star in the One is, and leave their lives and Pennsylvania or near the border- Go see "Dough Girls," and you'll find that Arlene East." These words fell from the problems, and worship, a new day line in New York state. -H. A. C. Francis of radio fame steals the show. lips of the inquiring Magi nearly would be born. The final hope of It's true all the way down the line. The biggest stars are those whom 2,000 years ago. humanity is when the Daystar of ENJOYS HYMNS we know well -those whom (we say with some far -fetched pride) our A great nation, promise shall appear and God's Broken Bow, Neb.- It has al- own little WOW has helped to get to the top. strong and kingdom shall be established upon ways seemed to me that the radio sometimes ruth- the earth. program -builders have slighted the HITLER EPITAPH . . . less, ruled the most popular type of music - the on "Mystery Theater ") civilized world. familiar hymns of all churches. (As heard Molle's We want to thank all of you for ' Neath this sod, The Roman Em- There's hardly a person alive who Tell us, God, pire, noted for your prayers and gifts that have is not familiar with "The Old What gives? its law, but no- enabled us to pay the indebtedness Rugged Cross," "Onward, Christian -Frank Koester, Cincinnati Post. torious for its on our property and rededicate the Soldiers" and many, many others. cruelties, ruled Chapel Studio of the World Radio Even non -church -goers -folks who the little land of Congregation free of debt. Novem- seldom give little thought to reli- Palestine and its ber 7 was a memorable victory day. gion- remember and enjoy the old THE HUMAN SIDE . . . people, Israel. Rev. R. R. Brown Mrs. Brown, our family and asso- hymns, familiar to them in their Religious de- ciates join me in wishing the exec- childhood. Some things that'll make you like your favorite stars even better: political program producers Bing Crosby got a punko tune from a soldier lad in New Guinea. clension, combined with utives and staff of WOW, and the Do WOW Despite it's quality, Bing had an arrangement made and recorded it, bondage, made the people hopeless, readers of the News Tower, a agree? sending the record to the boy. but what a glorious moment it must Christmas full of the joy that comes PFC. HAROLD STORK. Bud Abbott lost plenty of cash when his partner, Lou Costello, was have been when this luminary ap- from worship and giving. Note. -They certainly do! ill. Despite the fact that it looked like Lou might never perform again, peared in the heavens and Wise Bud refused to go on without him. Men began to follow its light trail. Bob Hope voluntarily gave up his bedroom on the train to three en- We are approaching an o t her listed men so they'd have a place to sleep. Hope slept in an upper. Christmas season with more than Bob Crosby for six full years refused to permit his brother's name to 30 nations combined in a struggle for deliverance from a militaristic be used to promote his own popularity. Now, doing it the hard way, Bob and is a brilliant star in his own right. combination that would rule ruin the whole world. We are look- ing for some light to break through the darkness, some hopeful sign of WORDS WITH OOMPH . . . speedy deliverance and encourage- ment to expect a peace that will The boys and girls on WOW's announcing and writing staffs have bring peace. been having a field day with the "10 most expressive" and "10 most There are gleams of light on our beautiful" words in the English Language. dark horizon, as we observe the These words were selected by Wilfred Funk, well -known author and onward march of our victorious dictionary publisher, whose new book, "Thirty Days to a More Powerful armies, a breaking of the power of Vocabulary," maintains that in any language: submarines and the domination of The most bitter word -ALONE. our air forces. Politically, the Mos- The most revered -MOTHER. cow conference has been hailed as The most tragic -DEATH. our greatest forward step. The un- The most comforting- FAITH. rest of oppressed peoples who will The most beautiful-LOVE. become our allies the moment we er vice The saddest -FORGOTTEN. invade their countries gives us Auvenir cen The most cruel -REVENGE. strength. Bountiful harvests and The most peaceful- TRANQUILITY. near peak production are all heart- The warmest -FRIENDSHIP. ening. IT'S The coldest -NO. But we would welcome more YOURS...FREE! Doctor Funk started a world -wise discussion a few years ago by light and greater wisdom in our names, places, adven- choosing the "Ten Most Beautiful Words in the English Language ": leadership. They saw a star in the 16 pages for recording dates, Dawn Hush skies. With all the encouragement tures, gifts, furloughs - all of keen interest to both Lullaby Luminous and ever -brightening prospects here Murmuring Chimes upon earth, our final solution must those in the service and those at home. Embossed Tranquil Golden Men who are to include all service med- Mist Melody come from above. cover, 5x8 inches. Illustrations be trusted with the world's future Armed Forces. Some fun, eh? cannot hope to be wise enough un- als and insignia of the United States less they, too, follow the light - THE FEED BOX . . . beams of Divine wisdom and are dominated by the warm breath of TO GET YOURS... Don't be surprised if you hear Bill Thompson on his own show for a the love of God. soap company soon . Bill left the "Fibber McGee" show to be near his ailing parents in Chicago Jerry Wayne has a 13 -week renewal on Christmas time banishes more ha- Simply send one new or renewal subscription to the ... treds and creates a greater feeling the Luckies' "All -Time Hit Parade" . .. Mortimer Snerd was eight years News Tower Magazine, 50 cents per year, cash in old a fortnight ago ... There's a rumor that Joan Davis may leave the of brotherliness than any other sea- Sealtest show Her agents are reported to be asking $12,000 a week son of the year. Whose heart is not advance, to ... so for her services . Remember Pat Friday, the little lovely discovered moved by the text: "For God loved world that He gave His by Bing Crosby á couple of seasons ago? . She's been finishing her the schooling (UCLA) and may soon appear as Bob Crosby's regular vocalist only begotten Son that whosoever Don't he surprised if four or five WOW men report for induction believeth in Him should not perish, within 60 days ... or if a top -notch local newscaster leaves Omaha, or but should have everlasting life "? at least his present employment ... Arlene Francis is really lovely . . . This spirit and God's wisdom are RB J TnT W J. She's the only big star whom we've met in person for the first time the hope of the world. We must without being disappointed ... Hildegarde is a honey, too ... Wonder have changed men before we can Insurance Building when they'll release for airing some of the other tunes from "Oklahoma," change the world. If a confused such as "Pore Jud" ... "I Just Can't Say No" and "The Farmer and the humanity would follow this light OMAHA, NEBRASKA Cowman " -all great tunes ... incidentally, you can put orders now (for and come, not where the young delivery in 30 days or so) for "Oklahoma" record albums. child was, but where this living

www.americanradiohistory.com December 1, 1943 WOW NEWS TOWER Page Three RADIO COUNCIL NAMES OFFICERS Mrs. Ottman is Dreier to Address DONNA BECOMES PIN -UP GAL Head of Omaha STAFF Oil Men Here Alex Dreier, famed NBC news TUFF commentator, will speak in Omaha Group before the an- Omaha's first Area Radio Council nual convention has been formed, with Mrs. W. F. By SOREN MUNKHOF of the Nebraska Ottman as its first President. We are gratified to note that this Petroleum Mar- Other officers of the new group little column has a fan. We have keters' Associa- include John J. received a letter from Marian Ham tion (December Gillin, Jr., Pres- (correct), nee 6-7). Dreier, the ident of Radio Stitt, who for- last American Station WOW, merly worked correspondent to Inc.; the Rev. for WOW, and leave Berlin Paul Smith, S. who now lives after America J., of Creighton in Edmonton, entered the war, University, and Canada. Marian does the Skelly Dr. E. M. Hos- writes that she network news- man of Omaha is delighted at cast at 7 a. m., University, all the chance to Alex Dreier week days. Vice Presidents. read this column Ray Clark, Mrs. LaVerne because it keeps chief newscaster of Radio WOW, Smith of the her in touch with will also speak before the oil men's PTA is meeting. Council with all the old Secretary, a n d Mrs. Ottman staff members Mrs. M. H. she does not get Skelly Oil Renews Cockrel of the Association of Uni- Soren Munkhof to see much of versity Women, Treasurer. any more. Alex Dreier Program The Council was officially formed Incidentally, another WOW girl Skelly Oil Company, through November 8, with 35 civic and cul- who left here to go to work for Henri, Hurst and McDonald, Inc., tural groups represented at the NBC, Chicago, will be returning to has renewed the "Skelly News" meeting. It was organized to pro- Omaha and WOW for the Christ- program, featuring Alex Dreier, vide a meeting ground for the radio mas holidays. Her name is Marian, NBC commentator, for 52 weeks, industry, lay participants in radio too - Marian Bergman. Also of beginning December 13, it was an- and the listening public. In addi- NBC, Chicago, is another ex- nounced recently by Paul McCluer, tion, the council will endeavor to WOW staffer, Vedder Stevens, who sales manager for the NBC Central interpret the problems of the radio was formerly a rewrite man in the Division. industry to the public and bring WOW News Department. He is The program is aired Mondays the wishes of the listeners to the now with NBC news. through Saturdays from 7 to 7:15 broadcasters. It will try to develop Lou Dwyer, recently with WOW, a. in. on WOW and 20 other mid - and maintain the highest individual is now with United Press, Radio west stations. Lloyd Burlingham, standards of radio appreciation. The Division, in Chicago, as is Everett farm expert, shares the Saturday Council will also try to further Irwin, one -time a WOW rewrite edition with Dreier, and each week utilize radio as an educational me- man. Irwin is now Assistant Divi- presents the W. G. Skelly Award dium for the benefits of adults and sion Radio Manager for United for Superior Achievements in Agri- children, and foster and encourage Press. Also in the same office is culture to an outstanding farmer 4 the study of the problems of radio Jay Breen, once of WOW News for his accomplishments in the bat- broadcasting as related to the lis- Department, and more recently of tle for food production. Nebraska's own Donna Dae, star vocalist of Fred Waring's "Pleasure tening public. Advertising Agency Bozell & Jacobs Time," has been chosen official pin -up girl by the AAF group of Mitchell The decision to establish a radio in Omaha. Field, L. I. Donna was awarded the honor at a special show put on at the council, under the While we are discussing people Sealtest Program field by the men. In appreciation, Donna gave with some vocals herself. set -up provided left Jeanette by the National Association of who have WOW, Broadcasters, was made after a re- Gross is now working for Station in Fourth Year Denver. Now cent meeting, at which Dorothy KMYR at The Joan Davis Thursday night AMERICA'S SECRET WEAPON Lewis, coordinator of listeners' ac- Marriage Big News Sealtest program has entered its tivities of the National Association Probably the big social news of fourth year without a break. Sense Humor of Broadcasters, was guest speaker. Started in October of 1940, with ... Our National of the month for the staff, however, FROM they were havin' trouble enough V...- was the marriage of Irene -O'Hara, Rudy Vallee as the star, the pro- QUAINT QUIPS call gram hasn't missed a Thursday NBC SCRIPTS with Hitler. Why encourage him? "Irish," as the staff members Bros.' Bob Stokowski Takes her. She was married November 15 night since, except once when Pres- Bob Burns (in Lever Over Burns show) : to Edward Siepmann. The girls on ident Roosevelt took over the time. Ishkabibble (in Kay Kyser's Lucky held a cocktail party and Since Rudy went into the Coast I was in the last war and I tried Strike "Kollege of Musical the NBC Symphony the staff one. I went down to dinner for Irene before her mar- Guard last summer, Joan has headed to get in this Knowledge ") : Leopold Stokowski has completed who came here the program, with Jack Haley as my old outfit, the Marines, and First letter. is from Genevieve plans for his 12 -week season with riage to Edward, in. But they said on leave from the United States her comic sidekick. tried to get back Cronk. Dear Ishkabibble: I am the NBC Symphony Orchestra on Navy for the wedding. Irene plans madly in love with a sailor. Is it the General Motors "Symphony of to stay at the station until after the true that sailors have a girl in every the Air," beginning Sunday, De- first of the year, or until after she port? Dear Genevieve: All I know cember 12 (NBC, 4 p. m., WOW). knows more definitely where her Her Hobby is Talking, so Barbara is that every port I'm in, one of 'em He is expected in New York De- new husband will he stationed. gets mine. cember 3, after several months of Marty Thomson of the WOW musical activity on the West Coast Continuity Department has left, Bates Went Into Radio Business Joan Davis (on the Sealtest NBC and in Central America. after a party at the Paxton new staff Her first job was in the Advertis- "Village Store" program) : dinner One of the WOW has a fellow A comprehensive list of modern given by the girls on the staff. members is a sprightly and cheery ing Department of the Yankton It seems every girl composers will mingle with the old Among the brief jaunts recently young thing by the name of Bar- Press and Dakotan. She later went except me. I don't even get a masters during Stokowski's podium was Dorothy Balle's week -end in bara Bates. to the Continuity Department at chance to say "No" to a guy. I season. He plans some notable Chicago. Dorothy is the reception- Station WNAX at Yankton, where wish I were on the draft board for world premieres. Barbara was born, as she says about 10 minutes, just so I could ist at the station. herself, of poor but eccentric par- she stayed for two and a half years. Arturo Toscanini will return for She became chief continuity writer reject a few. New Staff Members ents in Bradley, S. D., March 28, for V...- the winter symphony season's final and did the Ma Brown show six broadcasts beginning March 5. New members of the staff are 1917. Occident Flour. While doing that John Conte (on Maxwell House Betty Jane Carney, whose husband Barbara was one of six children, show she received 10,000 "proof of "Coffee Time" program): is in the Army Air Corps; Kath- collected books and did odd jobs purchase" letters and, she says her- Surely there must be something leen Walsh, Kathleen Dubozio and around the printing office of her self, assorted doilies and crumb in this world you can interest your- KEPLINGER WINS Patricia Day. father's newspaper in Redfield, S. cakes from Ma Brown's radio self in besides women. Well, isn't Dick Keplinger, announcer at Society Note: Thomas Barnum D. That was an education in itself, friends. there? Station KOMO, Seattle, and former Chase, WOW's "most veteran" an- but she went on to take more for- In 1941, on October 25, to be Frank Morgan: Have you been Omahan, is the national winner in nouncer, informs us pridefully that mal schooling in the public schools exact, she married a fellow South drinking, Jockey? the 1943 H. P. Davis Memorial An- he, too, made a trip recently. He and later at Yankton College. Dakotan, Robert Gunderson, in nouncers' Award competition. The went to South Omaha to have roast Kansas City. At the time of her Gildersleeve to his Secretary (on four time -zone winners are Don chicken with his mother, and the marriage, she was head of the Radio "The Great Gildersleeve" Kraft Lyon, WSYR, Syracuse; Orval Anderson, WFAA, Dallas; M. event is here duly recorded. Department of R. J. Potts- Calkins- program) : John Staff Member Visits Bessie, have you ever thought of Woolf, KOYL, Salt Lake City, and Holden Agency in Kansas City. Herb Allen, Angeles. Phyllis Murphy, WOW's mail When her husband's government going into war work? You'd make KFI, Los clerk, has just returned from a brief work brought him to Omaha, she a wonderful bottleneck. visit to Harrisburg, Pa., where she left her agency job and took up IN MOVIES visited with her fiance, Lieut. M. L. "housewifing" for a while. DEFINITION OF THE WEEK TOO Radio's royal family, the Bar - Balch. Her hobbies, and the first one is Gesture It ain't gesture imag- WOW's quartet, by the way, certainly interesting for a woman, - hours, are going to be brought to (2) ination. This is really the National the screen. Contracts between the sang at an old- timers' meeting of are (1) talking, reading and (3) Broadcasting Company. the Woodmen of the World, Sey- writing. That was the reason she National Broadcasting Company, mour Camp No. 16, and also enter- ended up in radio. Author Carlton E. Morse and tained the WAC band at the Storz Barbara confesses that she would WOTTA BOON! Charles Rogers have been signed trophy room during November. like to write something good some Jackie Kelk, "Homer" on "The to bring the 11- year -old "One Man's For a service note, we have the day, and has a notebook of notes Aldrich Family," claims that as Family" to the nation's movie -goers information that John Knudsen and to prove it. However, her only soon as the shortage eases, he's go- for the first time. John Rich, both of whom acted in close connection with books at this ing to work on rubber yarn for V...- locally - produced WOW script time is that she has an imposing knitting, so that when women drop shows, have been commissioned as collection of match books and a stitch it will bounce back! Max Hill and Roy Porter, popu- second lieutenants in the Air Corps. would like some more. lar news analysts and radio report- James McGaffin, formerly of the She admits that she eats every- ers, have been added to the NBC WOW news staff, has been pro- thing and a bit too much of it. HM -M -M ... ! overseas staff. Hill will be sent to moted to staff sergeant. Jim is still Barbara attended college with Bernardine Flynn observes: The Turkey to cover the Middle East in North Africa, working in an Newscaster Ray Clark and worked only person I know who makes a territory and Porter will be as- Army radio station as a news and with him in Yankton before Clark success running other people down signed to follow the war in Burma, continuity writer. Barbara Bates Gunderson came to WOW. is the elevator boy! China and India.

www.americanradiohistory.com Page Four WOW NEWS TOWER December 1, 1943 TELEPHONE HOUR -- -ALL AMERICAN Guest Artists° Blend Old and GUEST STARS ON THE TELEPHONE HOUR CHAT S New Music With Your Own Aunt of "Tune (Reprinted by courtesy Sally of WOW . In" Magazine) ... Schedule- makers would hardly KNOCK! KNOCK! classify "The Telephone Hour" as MAY I COME IN? a "patriotic program" -among the service men's Hello, everybody with a nose in shows, histori- the good old News Tower! How cal dramas and are you, and do you know what a war workers' white elephant broadcasts, but is? Well, a white there is some- elephant is thing inherently something y o u American about have around the this series dedi- house that you cated to the want to get rid great music and of, perhaps a great musicians vase or picture of the world. that your moth - er -in -law gave "The Tele- you or some- phone Hour" thing that dear Donald Voorhees has done its husband bought share of purely you the time he patriotic broadcasting. It was the wanted to square first network show to put on a spe- himself. Aunt Sally cially- prepared program the very JAMES MELTON ... Telephone LILY PONS . . . Her coloratura NELSON EDDY . Sang for The SUNSHINE day war was declared, and has de- Hour guest star last week and ir- soprano voice was heard November The Telephone Hour last summer SERVICE just victory rallies put over another success, and this voted other periods to regularly for two years. He'll 29 for the eighth time on The for the first time, again on Novem- time and the war effort. But these have it was a rummage and white "guest" again February 14 and Telephone Hour. She is scheduled ber 8. He's signed for a repeat on elephant sale on the rainiest all been "extra added attractions." March 20. again for January 31. January 24. day Americanism is not the avowed Omaha has experienced in a long aim of Bell Telephone System's time. In spite of the dripping sky, "Great Artists Series." It's the ac- barrels and boxes of shoes, hats of programs and what -have -you were sent on tual spirit of the choice their and players -a veritable musical way and left behind them "melting pot," blending the Old shiny dimes and nice green dollars. World with the New. We talked about the sale a few Musical numbers range demo- times over the air, and as a result cratically from Bach to Irving Ber- streams of packages came in every River" to "Santa day after our good neighbors had lin, from "Swanee gone through Lucia," from Latin- American folk the attic and closet in modern Rus- to help us gain some plunder to songs to the latest sell. sian opera. And the background of Thanks a million to these friends for standing by in such a the 57 members in the permanent splendid Bell Symphonic Orchestra -as well way. as the guest artists -is as varied as To the members of the SUN- the scores from which they play on SHINE "Ship of Joy," a great big, Monday nights. beautiful orchid and all the credit. All American citizens now, they If you want anything done, you hailed originally from every part of may depend upon the "Ship of the globe. Thirty -five were born in Joy" to do it. 10 in Russia, four in this country, These fine Italy, two in France, one each in women are workers, They have and HOW they work and WHEN various other countries. they work played with the Orchestra Sym- everything goes over in whiz -bang style. The members se- phonique de Paris, the Leningrad cured Orchestra, the Metropolitan Opera the store building, spent time organiza- and gas to pick up the packages and the best symphony when the tions from Boston to San Francisco. doners could not deliver JASCHA HEIFETZ . . . Played MARION ANDERSON Has HELEN TRAUBEL Who will them to us. They Some have conducted their own ...... worked two days worked his beautiful violin for the 10th sung for the "great artist" series sing on the December 15th edition, in an unheated room, the first day orchestras. Others have program recently, six times and will return for guest will return with her majestic so- Stokowski, Bee- Telephone Hour to tidy the place - get it in order under Toscanini, will appear again January 10 and appearances December 13 and Jan- prano voice on December 20 and for the cham, Walter, Stravinsky, Ravel. sale, unwrapping hundreds March 6. uary 17. on February 21. of packages and placing goods on Four Years Old display. Donald The sale lasted two days, Their present conductor, conducting the orchestra for the Since 1931, he has been musical Respect Him and I know these energetic women Voorhees, who organized the or- were plenty was first opening of a musical revue starring director of radio programs for E. I. That's why there is such a wide tired when it was all chestra when the program Eddie Cantor. Then only 17, Voor- Dupont de Nemours and Company, over. But there was more joy almost four years ago range in the selections offered by than launched - hees was probably the youngest and inaugurated its "Cavalcade of "The Telephone Hour's" "Great weariness when they found they is as American as he can be. When orchestra leader who ever handled America," which he still conducts, had realized $156.35, all clear. More he was awarded an honorary Doc- Artists Series." But, with all his the music for a big Broadway pro- in addition to his "Telephone Hour" democratic viewpoint on musical power to the "Ship of Joy's" grand tor of Music degree by Bates Col- duction. work. crew! Wherever they sail they lege, the citation called him "a son subject- matter, he is an exacting Theatrical engagements came With all this, Voorhees is now taskmaster when it comes to per- leave a path of sunshine behind of old American stock who has them for the shut -ins. in a field hitherto thick and fast after that, and it just 40. He has a 20- year -old formance. Musicians respect him They bring attained eminence Bach joy to many sad hearts and lonely largely dominated by Europeans." took radio to bring the former daughter, 9- year -old -son - and at all the more for his devotion to the homes. For all the old -Holland ring of expert back to serious and semi- one time owned 150 dogs. His highest professional standards and his name, Voorhees is as Pennsyl- classical music. In 1927, Voorhees hobby is breeding Scotch terriers, appreciate the fact that, as a con- And now a word to my children vania Dutch as Philadelphia scrap- helped open the then -new Columbia acting as steward of the Westmins- ductor, he subordinates, not only who may have a nose in the News ple, and his family history dates Broadcasting System, as house con- ter Kennel Club Show in Madison his personal likes to "what the pub- Tower. Each member should have back to early colonial days. Al- ductor, along with Howard Barlow. Square Garden and judging at east- lic wants," but his own personality received a card asking for complete though young Donald was born in After a year with the network, he ern dog shows. to the spirit of the composer's orig- information, that our files may be Allentown, Pennsylvania's Guths- began to free -lance in commercial His formula for success is a sim- inal score. put in order. Your correct age, ville was named after his family's radio, where he has had one of the ple one. "The public makes the Great artists are glad to return date of birth, with what church people. The old homestead, built in most successful careers combining programs," he says. "A conductor's to his program, time and again -as affiliated, affliction and sizes of the 1600's, is still the scene of big popular music with the classics. personal likes must be subordinated shown by the picture -schedule on clothing, with height and weight, family reunions every year. Sponsored programs were just to what thé public wants -and the this page, giving dates of guest as well as favorite color and hobby. And Dance Band beginning to consider "good mu- public wants music with melody." appearances for the winter. Him- Questions asked: Do you have a His rise to his present position in sic," and the classical -trained, thea- He adds: "There is no sense trying self a conductor, as well as pianist, copy of "Impressions "? Do you music is true to the best Horatio ter -wise young musician was in to give people music simply because Iturbi speaks for many when he take the News Tower? Do you get Alger traditions. He worked hard, great demand. He became, suc- it was written by a master, or for describes Voorhees as "the most the breakfast -time chat every morn- from boyhood on, to achieve suc- cessively, conductor of the Atwater any other reason save interest in thorough conductor in music to- ing at 6:15? and Do you understand cess. At 5, he was taking violin Kent and General Motors hours. the music itself." day." about your report? he was studying pi- lessons. At 7, This year each shut -in will be ano. At 11, he was choirmaster adopted family church by a listener, and the idea and organist of the is to see that you get what you in Allentown. At 12, he was play- The Newsroom Doesn't Forget WOW Service Men really want and need piano in the town's only -so far as is ing the The problem of finding time to Lieut. James Farlee, Army, and sip about the rest of the staff at possible, so you are to send in a legitimate theater, the Lyric. Dur- write the boys who have left the Staff Sergeant James McGaffin, the station, including marriages and Santa Claus letter, ing his last years in high school, telling four WOW newsroom for the armed Army. births and 1 -A classifications, and things you would like to find on he was leader of the Lyric's or- services has been solved by WOW's reports on the activities of mutual your tree still church organist and The boys are scattered from on Christmas morning. chestra, news director. North Africa to Australia, includ- friends in Omaha. Please do this immediately, so that choirmaster - and conductor of a our Christmas dance band. With a list of Army, Navy and ing armored force camps, signal We quote one excerpt taken from shopping may be Coast Guard members to write to corps schools, OCS schools and a letter from Private Henry Bris- done soon. We are supposed to During these youthful years, he send packages was also studying with Dr. J. Fred that is reaching major proportions, Navy installations. towe, which was included in a re- off early. And now, had to be to con- The cent news letter, all of which try listen to me, my dears! DON'T Wolle, founder and conductor of something done solution to the letter -writing YOU the Bethlehem Bach Choir, and was serve writing time. Here is the list: problem is a simple one. Soren to play up humorous incidents. OPEN ANY OF THOSE Ensign H. W. Baker, Navy; Second Munkhof, the news director, Said Private Bristowe: "Austra- PACKAGES UNTIL Christmas fully expected to become Doctor WOW morning! Now, Wolle's assistant and possible suc- Class Petty Officer Horace Ma- simply writes a six -page single - lian beer, incidently, is a bit like if you did not re- macher, spaced ceive the card I spoke of, send the cessor. A sudden telephone call Coast Guard; Corporal letter each WEEK and sends half and half (porter and ale), with information from New York changed all that. Edward A. Hatch, Army; Private a copy to each man on the list. The a torpedo in it. However, the Hus- right away. Young Voorhees tossed some clothes First Class Herb Conley, Army; letter is a NEWS letter, containing sies have such strict curfews on Well, 'bye for now! into a suitcase, made a dash for Private Henry Bristowe, Army; excerpts from letters from the serv- liquor that it takes a Philadelphia Broadway, and the next night was Private William Monaghan, Army; ice men themselves, news and gos- lawyer to get a drink." AUNT SALLY.

www.americanradiohistory.com December 1, 1943 WOW NEWS TOWER Page Five THE VOICE OF FIRESTONE CELEBRATES0, Christmas Recipes Program RED CROSS TEAM IS QUIZ WINNER Passes Big News 15th Year Now "The Voice of Firestone," offer- By MARTHA BOHLSEN ing the music America loves to hear, celebrated its 15th anniver- Nebraska Power Company Home sary, Monday, Economist and November 29 Director Homemakers' Club of the (NBC, 7:30 p. m., WOW). The pro- Air -Saturdays, 9:15 A. M. gram has been a In making your plans for the starring vehicle Christmas season this year, you're for such greats of probably a little bit concerned about the musical world t h e candies. as Lily Pons, The sugar sup- John Charles ply in the fam- Thomas, Lauritz Melchior, Gladys ily is not too Swarthout, Nel- plentiful even son Eddy, Rose though we've Bampton and learned to make Margaret Speaks. a little sugar go The program Richard Crooks a long way, and has had only four regular con- we've built up a ductors, although to there have been little reserve several guest conductors for a few permit some weeks. The first conductor was extra sweets for Hugo Mariani, who started the season. We series. the that Following him, William also know Daly took the baton, and his death Martha Bohlsen we do not see in 1936 brought Alfred Wallenstein the liberal sup- to the podium. Wallestein left the ply of candies in the stores as we've program after seven years to take seen them for years. So, if we can the post of musical director of the salvage a pound or two of sugar Los Angeles Symphony Orchestra. from the family supply, we may be Howard Barlow is now conductor, interested in making some candies with Metropolitan Opera Tenor at home. One of the favorite can- Richard Crooks as soloist. dies in every family is caramels, No one would seriously doubt that Omaha's Junior Pictured above is the Omaha Junior Red Cross team The Firestone program has been and we have a recipe that you'll Red Cross folks are smarter than those in Des Moines, which defeated the Des Moines team. Left to right, a highlight of WOW's weekly want to try. Candy- making at home except all the people in the state of Iowa. WOW they are Rex Maire, Lois Anne Snyder, Beverly Ul- schedule since its beginning. is one of the happiest experiences listeners confirmed their judgment on Noxzema's man, Austin Phelps, Jr. Also shown are John Leslie V...- of childhood, don't you agree? "Nebraska -Iowa Quiz" November 21. and Emcee Thomson Holtz (with headphones). Therefore, I have a theory that STAR JOINS every girl ought to be given the 'MET' kitchen occasionally, with the un- Josephine Antoine, "Carnation Mitchell Passes Latin- American Contented" soprano star, will again derstanding that she is to have the be privilege. of concocting, and making starred with the Metropolitan kind of 20th Radio Year Aids War Effort Gives to Yanks Opera this season. Her first ap- herself, her own favorite pearance was home -made candy. And I don't If there's a name that the farmer Our Latin- American good- neigh- December 1 in the role of "Queen of the Night," in know of a better time to encourage recognizes from his radio listening, The Theo. Hamm Brewing Corn- bor policy works both ways, as Bill Mozart's opera, "The this kitchen venture than right it's Everett Mitchell. Last week, pany has set a new policy of sub- Stern, NBC director of sports, Magic Flute." now. Don't be worried about the without a ripple in his schedule at stituting i m p o r tan t war -effort learned recently. He received a let- young girls attempting anything the NBC studios, Mitchell, ace farm messages for most of its "commer- ter and a check for $50 from O. H. as difficult as caramels. I know commentator, passed another mile- cials" on its three -weekly WOW Mitchell of Santiago, Chile. Mitch- WALTZ FEATURED there was a time when caramels stone. It was the windup of his programs. All three features have ell, who wrote that he listens to A "waltz a week" is the new fea- were considered a confectioner's 20th year in broadcasting. recently been renewed on WOW. Stern's Colgate sports .broadcasts, ture of the "Voice of Firestone But today, with controlled (NBC, Mondays, 7:30 p. m., delicacy. Joining NBC in 1930, Everett be- The Hamm's programs are sent the check to buy copies of WOW). temperatures, we have definite ad- came m.c. of the "National Farm "Yank" magazine, Army publica- Conductor Howard Bar- of old cooking methods. "Preferred Melodies," 6:30 p. m., low has instituted this new feature vantages and Home Hour," which established Mondays and Fridays, and "Eye - tion, to be sent to soldiers not now A combination of both brown and subscribers. The sports editor of in response to many many requests him as a leading farm commentator. Witness News," 6:30 p. m., Sat- from listeners. white sugar is used, because this He was appointed director of agri- urdays. "Yank" was a recent guest on produces caramels which have an culture for the NBC Central Divi- Stern's show. especially appetizing golden -tan V... sion in July, 1943. Mitchell cur- DR. I. Q. TO INDIANA color. Here's the recipe for the rently is heard on "Voice of the Ironized Yeast and the Nebraska Ten per cent in War Bonds is caramels, and also another delicious Jimmy McClain, NBC's quick - Dairy Farmer (NBC, Sundays, Power Company are new co -spon- the minimum you should be invest- witted mental banker, candy called "Persian Dainties" that 12:45 p. m., sors of WOW's 10 p. m. news. ing by New Year's. will broad- you'll want to try. WOW). cast his Dr. I. Q. program from the stage of BROWN SUGAR CARAMELS Loew's Theater, Indianap- olis, Ind., for a six -weeks period, Two cups brown sugar. beginning Monday, One cup granulated sugar. NEW RADIO MARVEL AIDS RESCUES AT SEA December 6 One -half cup light corn syrup. (NBC, 8:30 p. m., WOW). He One cup evaporated milk. A little device, weighing less than currently is at Shea's Theater in One -half cup butter. 20 pounds, is one of the newest Buffalo, N. Y. Two cups milk. marvels of radio designed to help Four teaspoons vanilla. in the rescue of airmen of the R. C. One cup nutmeats. A. F. forced down at sea or in iso- STAR GIVEN CLOCK Mix together in a saucepan, the lated land areas. Cities Service Soprano Lucille sugar, corn syrup, evaporated milk, This sea rescue radio transmitter, Manners recently received an un- butter and about one -third of the dubbed "coffee grinder" because of usual gift from one of her radio milk. Place on range and cook, its similarity in appearance, is one fans -a musical alarm clock. When stirring constantly, until the mix- more step towards perfecting the it "rings," it plays 'iSiboney," one ture reaches 248 degrees. Add an- system of bringing swift aid to air- of the NBC soprano's favorites. other third of the milk and cook men drifting at sea, and already it V.- again to 248 degrees. Finally, add has been the means of effecting SHARPIE SKELTON the remaining portion of the milk speedy rescue due to its insistent Red and bring again to 148 degrees. Skelton has been waiting SOS. two years for Harriet Hilliard to Then remove from heat, add vanilla Compact in design, the set is an and nut meats, and turn at once "blow up" her lines. The NBC ingenious, waterproof and com- mother of Junior finally did on a into a slightly -greased square pan. pletely foolproof radio transmitter, recent Chill and turn the block of candy Raleigh broadcast (NBC, capable of sending an SOS that can Tuesdays, 9:30 p. m., WOW). "I out of the pan in order to cut it be heard 150 miles away. It can be knew evenly. Cut into square with a those false teeth would slip adjusted to send an automatic sig- some day," was Skelton's instant large sharp knife. Wrap each cara- nal, or a message may be tapped ad lib. mel in waxed paper. out on its built -in telegraph key. PERSIAN DAINTIES No knowledge of radio is required Two tablespoons gelatin. to operate the instrument, as it One -half cup cold water. sends out an automatic distress sig- HERE'S A GIFT IDEA Two cups sugar. nal merely by turning, or "grind- FOR Three -fourths cup boiling water. ing," the handle. If the operator YOU One -half cup chopped nutmeats. knows code, he can send out a full A News Tower subscriber in One -half cup raisins Two fliers, adrift in an RCAF rescue dinghy, operate a "coffee Lincoln considers One -half cup dates. cut in small pieces. message on a telegraph key. An this publication grinder" radio transmitter which can send out an SOS signal for 150 "The biggest bargain I know of." Two tablespoons lemon juice. automatic signal lamp is provided, miles. The antenna for the "coffee grinder" is pulled aloft by a balloon. One -fourth teaspoon salt. too, in case the opportunity to make (RCAF photo) Perhaps YOU have a friend Soak gelatin in cold water for visual signal arises. This, like the or two who would enjoy this five minutes. Heat sugar, salt and other, is designed for either auto- hydrogen, incidentally, is supplied by parachute to rescue aircraft, and magazine every month. boiling water to boiling point and matic or key operation, similar to from tiny generators which are many larger aircraft and planes on The cost is only 50 cents a add the softened gelatin. Boil the Aldis lamp. lowered into the sea. With its 300- sea -rescue patrol carry them as part year. slowly for 15 minutes. Cool slightly The unit is complete in every foot antenna extended skyward, the of their emergency equipment. When For a Christmas gift-or any and add nutmeats, raisins, dates and detail, from the parachute to float set is ready for operation, and will a dinghy is sighted without a sea - type of gift -send a subscription. lemon juice. Pour mixture into pan it down to sea, to a built -in aerial, continue to transmit its signal as rescue set aboard, one is dropped Simply write the name (or about 8x4 inches that has been which is one of the factors con- long as the crank is turned. The by parachute, enabling the man in rinsed in cold names) of the folks you want this water. Allow to cool tributing to the set's power and system of lights indicate the right the dinghy to signal his position. paper sent to, for at least 12 hours (not in a re- enclose 50 cents range. In still weather two bal- speed at which to "grind" and to Where crews are equipped with the for each name, mail to WOW frigerator). Then cut in squares loons filled with hydrogen elevate tune the set into the correct fre- device, they are able to establish and turn in confectioner's sugar. the News Tower, Omaha, and the aerial, and if a wind is blowing quency. immediate contact and reduce to a subscription will be sent at once. Makes 100 pieces. two box kites do the lifting. The The entire outfit can be dropped minimum the time spent at sea.

www.americanradiohistory.com Page Six WOW NEWS TOWER December 1, 1943 WOW FOLKS AID FIRE VICTIMS 82,000 Raised eo,/Conseyuence"' Carnation and Aid Family TIME CAPSULE PLAQUE is Buried Bandwagon in If an archaeologist should be :tt;_it.., Need poking around the Douglas County W...EPMEM,'. By SOREN MUNKHOF court house yard 5,000 years from { Renew Just four days bctorc Thanksgiv- now, he may happen on an interest- The "Carnation Contented" pro- ing, late on Monday evening, No- ing Ralph Edwards "Truth or Con- gram and the "Fitch Bandwagon," vember 22, fire raged through a sequence" gag. limbJ De aU Olen: two of WOW's top NBC musical little house in the lowlands of East For, on December 2, at 2 p. m., programs, have been renewed for Omaha. the Tribe of Yessir of the Omaha another year, it was announced by hl rc itl asr:tlrl tobt t.1?ilrltrr of for An heroic little 10- year -old girl, Chamber of Commerce and Radio luritl , Paul McCluer, Sales Manager Donnajean Dorrance, saved her Station WOW buried that now - the NBC Central Division. 9- year -old brother, Ronald, and a famous "time capsule," which was }iittti :t riet(' man lODfieb, Dregteò ntl One of the oldest commercial 7- month -old baby g i r l named prepared on the NBC show several programs originating in Chicago, , the "Carnation Contented" program Sharon. By the time she got the weeks ago. It's a long story. c4abel in 19,1 3, ,,A. D., tufi he tool, part two out of the house, the fire was In New York, Edwards called is sponsored by the Carnation Com- so strong that neighbors restrained man named pany (Carnation Evaporated Milk), to the microphone a through Erwin, Wasey and Com- her from rushing back into the Paul Ballot, who failed to answer at :111 .N13 0:- Trutt) or CoTC5fqltelite5 house to save her other four broth- an impossible question and was re- pany, and will celebrate its 12th ers and sisters. They died in the quired to "take the consequences." anniversary on January 3, 1944, the flames. prtìtltiutt. date the 52 -week contract renewal Set Up Fund First Ballot posed for a photo becomes effective. The show is with his tongue hanging out. Next aired Mondays from 9 to 9:30 p. m., The WOW News Department he scribbed his name on a piece of listeners to contribute to íhis Latti tttas llttriel in thy Omaha time, over 65 NBC stations. asked its paper. Then he gave up his chew- . L:Ittit , four dead Current stars of the program are a fund to help bury the ing gam and a lock of hair. Percy Faith, conductor of the Car- children and to give a better chance ttttatL' ;th chil- To these odd items was added a irlttt't' of thr 31. ;. A., a ltttYt ÌI1IU nation Orchestra; Josephine An- in life to the three surviving toine, coloratura of the Metropolitan dren. The result was magnificent. diaper - and all these things were WOW's listeners more than lived described as "evidence of how a Ilt'htur(' of thr Tribe of ,Pt5rtr of the Oilullia Opera, and Rainhold Schmidt, basso of the Thanksgiving mere man of 1943 looked, dressed of the Chicago Opera Company. up to the spirit and behaved." The "evidence" was The "Fitch Bandwagon" is spon- week in which the tragedy occurred. ii by F. W. At the time this News Tower went then stuffed into a metal cocktail haml)rr of Q.,tntttri.rrr altb aa6it1 tatalt sored the Fitch Company had received $1,822.44 shaker, which was labeled "Time (Shampoo Dandruff Remover and to press, we Capsule." No -Brush Shaving Cream), through in cash, and there were still out- ?:11(I)11T to thr (11 ati_A71.1A ;(I)({) ? 1::1i hundred dol- The capsule was sent to WOW L. W. Ramsey Company (Daven- standing a couple of port, on lars of pledges. for burial "in the approximate cen- Iowa), Sundays, from 6:30 ter of the United States." Milli' 3,0110 mars from 'tofl): to 7 p. m., Omaha time, over the The money was turned over to a full NBC network. board of trustees named by WOW's WOW then turned the burial The "Bandwagon" features guest the board ceremony over to the Tribe of Yes - 1 .; ., r News Department. On /j1 k,. appearances of the nation's top or- are District Judge Frank Dineen, sir, which had been seeking an "un- chestral talent and noted stars of Douglas County Judge Robert usual postwar project." radio, stage and screen, with Tom Troyer and Douglas County Attor- The burial was conducted as "A Reddy as m.c. -week up The 52 con- ney Kelso Morgan. They drew good -will gesture to the Omaha tract renewal is effective January 2, a trust agreement under which boosters who are active 5,000 years 1944. they agreed to look after the chil- hence." dren and to see that they are cared educated until Big Chief L. C. McVea and Little for, clothed, fed and Chief E. F. Agee, in tribal dress, such time as the money shall run WOW Shows Win are all at conducted the ceremony. They were out or until the children assisted by Princesses Ramona Mc- least 21 years of age. 8 Spots in First 10 Aleavy and (Mrs.) Mildred Slocum. Z. 19-1 i Baby Sharon Helped tlüceaiu'r Reprinted from November 8th Lyle DeMoss was on hand to BROADCASTING MAGAZINE) Immediate medical care was or- describe the affair for the WOW dered by the trustees for baby audience. fi'"' fï1`,r .111 Larger audiences are building up Sharon, who was on the verge of Now, over the spot where the for the 1943 -44 radio season, CAB pneumonia from exposure the night predicts on the basis of its first re- capsule is buried is an appropriate This plaque is posted over the spot where Ralph Edwards: "Conse- of fall of the fire. The doctor sent by the marker, the wording of which is port the trustees to take care of the baby quence" Time Capsule was buried the other day on the Douglas County and winter pe- reproduced herewith. riod. report had pronounced the crisis passed A copy of the transcription was court house lawn. The before this magazine went to press. sent to Edwards, who had prom- includes the ini- There were several very large ised to mention the Omaha cere- tial ratings for contributions, but the trustees say mony on his network show. six old -time ra- that they feel even more deeply the d i o productions smaller contributions of the many "Your America" Puts Omaha -"Fibber Mc- people in this territory who stopped SANTA SKELTON Gee and Molly," their work and put aside their own Red Skelton isn't taking any Eddie Cantor, troubles to send a dollar or $2, $5 in the National Spotlight Kate Smith, Bob chances on Santa Claus failing to Burns, "Amos 'n' or $10, to the Dorrance fund. pay a visit this Christmas to hos- (Continued from page 1) He became a staff conductor for Among the major contributions the states served by the NBC in 1929. Andy" and "Big pitalized soldiers, sailors and ma- Union Pa- Town." was a $500 check from George rines. The price of admission to cific, Mr. Jeffers said. On her 75th anniversary program, Brandeis of J. L. Brandeis Store, the comedian's broadcast previews The programs will be presented the famous diva, Schmann -Heink, ( "CAB" means and another $500 check from Mr. and Raleigh broadcasts this month before an audience in the in the presented Mr. Koestner with an Crossley Analy- and Mrs. Paul Gallagher of Paxton - is one Christmas gift, earmarked sixth -floor auditorium of the Ma- age -yellowed scroll. It was a 176 - sis of Broadcast- Gallagher Wholesale Grocery Com- for a service man. Red personally sonic Temple. Attendance will be year -old musical score written by ing, a nationally- pany. There was a $100 contribu- will distribute the gifts at Yuletide. limited to 500 and admission will Zingarelli for his opera, "Romeo known, reputable tion from the Omaha Police Shield be by ticket. and Juliet." agency, which Marian and Club, one from Station WOW and Maestro Koestner, it was an- Son in Navy scientifically Jim Jordan one anonymous. trada, Mrs. James P. Johnson, W. M. nounced, has evaluates p o p u - Hunter, Mr. and Mrs. E. L. Zander, Mrs. been in Omaha for a The roll of artists who have larity of all radio programs.)-The We are sorry that we cannot list John W. Tague, O'Brien, month auditioning and rehearsing brought their talents to radio under dlemiss, a id- Editor. the amounts of all the other contri- W. M. me,J. E. instrumental and Mr. Koestner's baton reads like a butions, but we are listing the Alderman, Mrs. C. E. Hendershot, Alvin vocal talent so The 10 CAB leaders for October L. Shaw, Dave's Sporting Goods, Omaha "Who's Who" of music. Schumann - were "Fibber McGee and Molly," names of those who gave. Association of Fire Fighters, Local No. 385; that the music Heink, Marion Talley, A. Nelson Mrs. Joe Kaplan, Mrs. J. Gard- Moissaye Bob Hope, "Lux Radio Theater," Here are the contributors from for several Boguslawski, Mary McCormic, -Chase & ner, Tonie's Market, E. Vollmer, Mrs. shows will be "Charlie McCarthy" San- Omaha: Paul Engler, L. S. Spiedil Mrs. Anna De- Mario Chamlee, Cyrena Van Gor- born, "Kraft Music Hall," Red Employees of County Clerk's Office, Vos, Gail Elaine, Louie's Market, Bob ready before the don, Rosa Ponselle and James Mel- "Sealtest Village Store," Douglas County Court House; Mrs. M. L. Rudd, Belvedere Ladies Aid, Mrs. Shirley, first broadcast Skelton, Kohlsdorf, Billy Fitzgerald, Jr., I. B. Zim- Mrs. W. W. Kraft, "M. P.," "J. A. " H. in ton have been a few. "Maxwell House Coffee Time," man, Diane Joyce Fellman, Nancy and J. Beaver, T. E. Patterson, Etta Collier January. Maestro Koestner is married and "Aldrich Family," Kay Kyser and Georgie Green, Mr. and Mrs. Joe Goldware, and 10 anonymous contributions. Since 1929, Mr. has an 18- year -old son who is now "Hit Parade." Mrs. John Voolmer, Frank Campbell, Sec- From outstate Nebraska we have Koestner has being ond Ward Improvement Club, J. E. Thie- inducted into the Navy. Mrs. (Note. - Eight of the 10 top- hoff, Dr. E. F. Giles, E. A. Monroe, Ike these contributions: conducted near- Koestner is in Chicago at present. notchers are NBC features carried Levison, Mrs. Tom Simott, Harley Brom- M. L. Graves, Wymore; Misa Suda ly 3,000 coast - Writing the script is David P. exclusively in this area by WOW.) well, Mr. and Mrs. Oscar Copeland, Mrs. Wood, Tekamah; Mrs. Albert Rinne, Stein - to -coast radio Harold James, Mrs. J. J. Friedman, Mr. auer; Ottman V. Poessnecker, Atkinson; Lewis of Chicago, who has made Burt Brown, Mrs. Bennett Davis, Mrs. Anonymous, Beacer City; Dr. and Mrs. Z. performances. an outstanding record in the radio // Alvin L. Shaw, Dave Lewis, Mrs. Russell E. Matheny, Bellwood; Edna A. Jones and Among them field. Mr. Lewis, too, has become Meacham, Lyle DeMoss, Mrs. Hijal, Mrs. granddaughter, Grenda, Plattsmouth; Anon - "/Lighted Windows Elizabeth Mallus, Martha Hajek, Mrs. ymous, Ames; Mr. and Mrs. Harry Wil- were the "Ar- David Lewis an Omahan, and Mrs. Lewis is ex- Hartman, Joseph J. Chadnick, Robert and kins, North Platte; Mr. and Mrs. W. J. mour Hour" for pected to join him next year. Richard Brannum. Geib, Valparaiso; Joe Konopik, Westpoint; nearly three years, an oil burner The 45- station network will New WOW Feature Elaine Gayle, Mrs. Willis C. Smith, Mrs. A Friend, Pickrell; F. M. Packwood, Ben- nearly carry Gerald Lee Ziegman, Roy Harrop, Mrs. E. nett; Mrs. John Thimm and Mrs. John J. program for three years, the the broadcast from Maine to Cali- From behind America's lighted L. Zander, S. P. Bates, L. H. Leeder, Mrs. Wiebe, Beatrice; Mrs. Dan Doyle, Hast- "Hoover Sentinels," featuring Ma- fornia. windows . Ella C. Burke, Mrs. Amanda Atkinson, ings; John J. Krupski, Grand Island; dame Schumann -Heink, for nearly of the Bert Brown, Plumer Weston, Willis C. Anonymous, Lyons; Vivian Stuart, Colum- Charles Robinson, author Smith, Golden Glow Charity Club, B. Danis bus; R. D. Herrington, Waterloo, and three years, and a reducing food new institutional program of the Family, Mrs. Mattie Holmes, Mrs. C. L. Frank Dudeck, North Bend. program, featuring Marion Talley, NEW FEATURE Aluminum Company of America, Reed, Mrs. Farer, Mrs. Alvina Blackett, for nearly three years. Robert Berne, Mrs. William T. Corbourn, From Iowa we have other con- "Hook 'n' Ladder Follies," a will begin telling the intimate story C. L. Duffield, W. Weiner Joseph J. Chad- tributions: NBC Conductor weekly half hour of firehouse frolic, of an American family in wartime wick, Mrs. R. A. Long, lohn, Dickey and F. E. Peterson, Mrs. Minnie Scheef, Mr. Koestner was born in Bava- bowed in over the full NBC net- from behind "Lighted Windows" Marilyn Pahl; Mrs. G. E. Johnson, Mrs. Mrs. Nels Paulsen and anonymous from over Ethel Lloyd, Mrs. Martin S. Hartman, Council Bluffs; Russell Henry, Creston; ria, began study under his father at work Saturday, November 13, at when the show premieres Mr. and Mrs. R. Dean, J. F. Wolff, Mrs. Miss Jettie Davis, Winterset; Paul G. the age of 4; for 12 years studied 10 a. m., WOW. Sponsored by NBC, Saturday, December 4, at D. S. Tipple, Mrs. Jennie Hutton, Mrs. Papato, Lucas; Mr. and Mrs. Earl Out- at the famous Conservatory of Leip- Goodyear Tire and - 10:30 a. m. Anna Lewis, Mrs. R. H. Spiegai and Bon- house, Moorhead; Tell B. Wehile, Tom Rubber Corn nie Jean, U. S. Chant Women's Relief and Chuck Larson, and Mrs. Clyde Arnold sig under some of its greatest mas- pany, the program uses Ralph Married, the father of three chil- Corps, J. B. Potts, Mr. and Mrs. Joseph from Sioux City: J. M. McGreer, Red Oak; ters; conducted the Waldenburg Dumke as master of ceremonies. dren (same family situation as in Goldware, George Thomas, Martin hieni- Mrs. J. W. Miller, Shenandoah, and Mrs. Civic Orchestra, the Leipsig Popu- Dumke, who has his radio the Robinson hopes to pre- eich, W. C. Gatz, D. L. Felton, Keith Henry Annan, Clarinda. own script), Wilson, PFC. John Gilmore, Mrs. Fred Also heard from were Mrs. Mattie Peters, lar Symphony and other musical programs in the New York area, is sent through "Lighted Windows" Schultz, Mrs. A. S. Henry, Mr. and Mrs. Elkpoint, S. D.; Mrs. Carl Nelson, Turton, organizations. For a year and a one of the stars of the stage revival family answers to many wartime Dale Goodman. S. D.; Warren C. Little, Huron, S. D.; half he coached the musicians of "The Merry Widow," problems. Assisting him is Fulton Mrs. A. Nelson, Ed Alderman, Union Mr. and Mrs. Lawrence Cordill, Woodston, at and for- Pacific Bridge and Building Department, Kans., and Dr. A. M. Anderson, Luverne, Leipsig Opera House, teaching 72 merly was half of the "Sisters of Oursler, who will act as consulting Customers of Cantonï s Grill, Mrs. Bes- Minn. entire operatic scores in that time. the Skillet" team. editor.

www.americanradiohistory.com December 1, 1943 WOW NEWS TOWER Page Seven "FORUM" EXPLAINS WORLD NEWS Falstaff Again °Visitors Tell of THE SPORTS JEFFERS' YULE GIFT Foreign EYE Signs For 2 By TOM DAILEY Nations Shows WOW listeners who followed the WOW Sports Editor Falstaff's "Midnight Revue," "Noonday Forum" during the past month heard first -hand information Hy'ya, Good Americans! heard on WOW at 11 p. m., Mon- days, Wednesdays and Fridays, and and news about The month of December will find at 11:20 p. m., Tuesdays and Thurs- England, India, hundreds of football players, coaches days, and Tom Dailey's week -day Norway and and fans living in anticipation of "Falstaff Sports Review" (5:55 p. many South spending t he m.), will continue to be heard American coun- Christmas and through the winter or longer. Re- tries. Many of New Year's hol- newal contracts were received re- the November idays at the cently for the two features. "Noonday For- scene of some um" programs great bowl game The "Midnight Revue," conducted included valua- - Miami, New by John Leslie, features listenable ble knowledge Orleans, Dallas, music and interviews designed to about our coun- Pasedena. Talk aid the war effort. Its new contract try's allies, thus of football and assures listeners of hearing this contributing of the feature at least through February some 26th. greatly toward game's greatest improving rela- Ray Clark stories will be The new contract covering Dai- tions between told at the ley's week -day sports revue will the people of the midwest and the Christmas din - continue the program at least nations which are joined with us in Tom Dailey ner table, and through March 31, 1944. war against a common enemy. as old friends Among those who appeared on get together to celebrate the new the McKesson -Robbins program year. And whenever we think of week days, on WOW), football stories, we, like many other Hillbilly Music (12:45 p. m., people of sports, recall the great were: and immortal Knute Rockne of is Graham Hutton, Director of Here to Stay the British Press Service in the Notre Dame, who was a past -mas- The rustic folk of the Tennessee ter at the art. There was humor, United States and former Lon- mountains demonstrated that hill- don Economist editor. logic, pathos in his stories - and billy music is here to stay when we'd like to tell you a couple of NBC's "Grand Ole Opry" program Mrs. Maxa Nordau, Zionist them. celebrated its 18th anniversary on Movement leader, philosopher Backfire and writer, recently returned the air (Saturday, November 27). visits Rock held quizzes each week Smiling "Big Bill" Jeffers, President of the mighty Union Pacific from Occupied France, and Fathered by George Dewey Hay, in Spain and Portugal. with his entire squad, and one day the Solemn Old Judge, and a single Railroad, is pictured here arranging for his Christmas gift to radio lis- he glowered over a third- string eners in the North Platte area. Mrs. Mary Cannon, Inter - old -time fiddler on November 28, of the quarterback and snapped: "It's 1925, over Station WSM, Nashville, Mr. Jeffers had just signed a contract with John J. Gillin, Jr., Presi- American representative fourth down. We're on the six - Tenn., the Opry through the years dent, WOW, to present Dicken's "Christmas Carol" on KGNF at Christ- Women's Bureau, Department of yard line and goal to go. The de- has burst beyond its provincial mas time. It was the first contract signed for a KGNF program since Labor, Washington, D. C., re- fense comes into seven -man line dreams to the point where it is now WOW took over the North Platte station. cently returned from a South with three men in the second wave aired on the NBC network each American tour, which included and the safety man right on the week. visits to Uraguay, Chile, Brazil, goal line. What would you do ?" Paraguay and Ecuador. Recognized as America's most Council Bluffs Students Use the of the "I'd move up on the bench and authentic folk music show, the pro- Dr. J. Dodd, Secretary watch the touchdown," said the Board of Foreign Missions of the gram is sponsored by Prince Albert Church, who was youngster. (NBC, Saturdays, 9:30 p. m., 12:30 News as Classroom Exercise Presbyterian Notre Dame was having a tough for 19 years a missionary in India. WOW), with Whitey (Duke of WOW's noonday news period, 12:30, he turns on the radio in the Carl J. Hambro, President of time with the Nebraska Cornhusk- Paducah) Ford as m.c. which has been carried at 12:30 for classroom to the WOW newscast. ers one day, and at the half Rock the Norwegian Senate and of the the past eight years, is serving a Mr. Lee has found the results League of Nations, in this coun- demanded of a halfback why he double purpose. Not only does it extremely satisfactory from several didn't block the Nebraska end who try on a speaking tour. PROGRAM CHANGES bring the last- minute news to thou- viewpoints. For one thing, he has the was causing so much trouble. this area, found that his pupils strive dili- An interesting insight on Orchard & Wilhelm's program, sands of listeners all over character and personality of the "Well, Rock, that end's tough. "Home Beautiful," presented by but it also serves as a class exercise gently to get their other work done by the Rev. I go after him, but he's tough." in time to hear the newscast. He Japanese was given Mrs. Guy U. Purdy, has been for Journalism students at Abraham Will Eckel, who was a mission- "Tough ?" sneered Rockne. moved to 11:35 a. m., Lincoln High School in Council has also found that it gives them Saturdays, not only a greater insight into ary for the Church of The Naza- "Tough ? Well, why don't you and "What's What Today ?" spon- Bluffs. rene for 25 years in Japan. show him your scrapbook? He sored by the Metropolitan Utilities Mr H. Arthur Lee,. instructor in world news of today, but also gives them some indication of what radio Another interesting "Noonday probably doesn't know who you District, has been moved to 8 a. m., Journalism at Abraham Lincoln presented an in- are." in begin- news departments are doing in pre- Forum" program Saturdays. The "Farm Newscast," High School, has a class news and the mechan- terview with Robert Pinckney, sponsored by Flex -O- Glass, has 12 12:45 senting that (P. S. -The end had a rough day ning Journalism from to ics of presenting it. 16- year -old Harvard, Neb., boy of it after that.) been changed to Mondays, Wednes- each noon. If the pupils have fin- who bought the Harvard jail at a days and Saturdays at 6:55 a. m. by His Greatest ished their regular class work sale, sold it to Charlie McCarthy Perhaps the great coach's great- Rev. F. J. Spellman and recently reacquired it. est player was George Gipp. It is First birthday of the SPARS, known that when Gipp passed WOW NEWS SCHEDULE Joins Goodyear Show the 168th anniversary of the away, Rock was at his bedside and newscasts on WOW are as follows: founding of the Marines and a The regularly scheduled Distinguished guest of Goodyear's special WAC Armistice Day pro- talked with him, but no one ever De- exactly knew what Gipp had said 6 :00 A. M. News. Daily except Sun. "Salute to Youth," Tuesday, gram were other features of the -Farm cember 7 (10:30 p. m., WOW), will to his coach, and Rockne kept the Mon., Wed., Sat. month. words to himself until one 6 :55 A. M. -Farm News -Flex -O- Glass. be Rev. Francis J. Spellman, arch- special event orig- day bishop of the Roman Catholic arch- An interesting when the Irish were playing the 7 :00 A. M.-Alex Dreier -Skelly Oil Daily except Sun. inated at a luncheon in Lincoln for Army at Yankee diocese of New York, recently have received "E" Stadium. News Summary, NBC. Sun. returned from a six- months visit to eight firms who Army was leading at halftime, Awards during the past year. All 7 A. Daily except Sun. 34 countries. 6 to 0, and the players were in the :30 M. -News Tower. firms are members of the Associ- The archbishop's participation on Nebraska. dressing room. In walked Rock, 8 :00 A. M. -World News Roundup, NBC Sun. the progrm, which weekly presents ated Industries of and went over the first half of except Sun. Quentin Reynolds, war correspond- V...- play with his 8 :10 A. M. -World News -Nat. Biscuit..... Daily boys, pointing out Fri. ent and author, the music of Ray- mistakes and giving credit here and 8 :45 A. M.- Cerophyl Laboratory News Mon., Wed., mond Paige's 40 -piece Young GRAUER ON SCREEN there. Then he stopped talking and Omaha's Front Page -Nebraska Power Americans Orchestra, and songs by Ben Grauer announces over NBC stood silent for a long while. Then, Tue., Thu., Sat. Nadine Conner, Metropolitan Opera for the NBC Symphony Orchestra, very softly he spoke: "For years star, will be the reading of his own "Information Please," "Mr. and since George Gipp died, men have 10:00 A. M. -News Tower. Sun. "An American Creed," a tribute to Mrs. North," "Salute to Youth," asked me what he said. I never emcees "For This 11 :00 A. M. Candy. Sun. the thousands of American boys and Babe Ruth; told them before. 'Rock,' that boy -World Front -Bunte whom the archbishop met and led We Fight" and announces Walter said to me, 'it isn't hard to die, and 11 :15 A. M.- Omaha's Front Page- Nebraska Power in worship on the tour in his ca- Winchell on the Blue. Now he has I'm not afraid to go. But I want Mon., Tue., Thu., Sat. pacity as Catholic Military Vicar of signed as commentator for a news to tell you something. Some day, the U. S. Armed Forces. one -reeler to be called "Viewsreel." when it's tough, Rock, some day 11 :45 A. M. -CDN Foreign Service -Groves. Daily except Sun. when you need a game, ask the 12 :00 Noon Tower. Sun. boys to win one game for -News " George except Sun. JOINS CAST WAR MAPS Gipp'." 12 :30 P. M. -News Tower. Daily who won the plau- NEW Jose Ferrer, A few copies of Radio Again Rockne paused. Then his 1 :00 P. M. -News, Views and Interviews, Foster May - dits of New York's drama critics voice rose like a tumult as he Haskins Soap Sun. for his performance as Iago in the WOW's Global War Map roared: "Young men of Notre season's new hit, "Othello," has (Second Edition) are still 2 :15 Pen, NBC Sun. Dame, THIS is that game!" P. M. -Upton Close -Sheaffer joined the cast of NBC's "A Woman available, free, with new or The young men of Notre Dame 5 :30 P. M.-Four -Bell News and Sports .... Daily except Sun. of America." He replaces Luis Van to the answered the whispered prayer of Rooten in the part of Emilio Prieto. renewal subscriptions 6:15 P. M. -News of the World, NBC -Alka- Seltzer Another newcomer is Lara- WOW News Tower. The George Gipp and won the game. Mon., Tue., Wed., Thu., Fri. Louise Rockne, a bright star of the foot- bee, who plays Fanny Carlisle, a map folder includes new ball heavens, still lends inspiration 6 :45 P. M.- Highlights of News -Beaumont 4 -Way dance hall girl. Miss Larabee ap- maps, corrected to September to a game at which he was a Mon., Wed., Sat. peared last summer in Broadway's "Junior Miss." 1, 1943, of all theaters of master. 6 :55 P. M. -Tom Reddy -Fitch Shampoo. Sun. war. The war map may be 10 :00 P. M. -News Tower. Daily purchased for 15 cents by The OWI now estimates that 11 :00 P. M. -News Reports, NBC. Sun. PFISTER FARM "A Farm You'd Like to Know" anyone who is already a reg- time and talent donated by the 11 :15 P. M. -News, NBC Tue., Thur. Sat. ular subscriber to the WOW broadcasting industry to war infor- Daily is the intriguing title of a new fea- mation campaigns exceeds 103 mil- 11 :55 P. M.-News Reports, NBC. ture sponsored by Pfister Associ- News Tower. lions a year. 1 :00 A. M. -News Reports. Daily ated Growers.

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I1t7LETCti 1 -"VI4 Omaha, Neb. Page Eight Permit No. 257 WOW'S DECEMBER NIGHT SCHEDULE Your News Tower Subscription ENDS on Date Near Your Name ABOVE. "12/43" Means This Is Your Last Issue! MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 5:30 4 -Bell News-Sports 4 -Bell News -Sports 4 -Bell News -Sports 4 -Bell News-Sports 4 -Bell News -Sports 4 -Bell News -Sports Phillips "66" Phillips "66" PhiLips "66" Phillips Penn Tobacco "66" Phillips "66" Phillips "66" Studebaker Paxton & Gallagher Studebaker Paxton & Gallagher Studebaker The Great Gildersleeve Paxton & Gallagher Penn Tobacco Penn Tobacco Penn Tobacco Studebaker Penn Tobacco Penn Tobacco Fairmont Studebaker Fairmont Studebaker Fairmont Kraft Interstate Transit Lines Interstate Transit Lines Interstate Transit Lines Dentyne Interstate Transit Lines Interstate Transit Lines Interstate Transit Lines -Falstaff Dentyne- Falstaff Dentyne -Falstaff Dentyne -Falstaff Dentyne -Falstaff Dentyne -Falstaff 6:00 Victory Tune Time Victory Tune Time Victory Tune Time Victory Tune Time Victory Tune Time Fred Waring Fred Waring Fred Waring Chesterfields Fred Waring Fred Waring Curt Massey & Co. Jack Benny Chesterfields Chesterfields Chesterfields Chesterfields Schutter Candy Co. 6:15 News of the World News of the World News General Foods of the World News of the World News of the World Nebraska Grape Nuts Flakes Alka- Seltzer Alka- Seltzer Alka- Seltzer Alka -Seltzer Alka- Seltzer Power 6:30 Pfd. Melodies-Hamm Skippy Hollywood Jimmie Fidler -Arrid Bob Burns Pref. Melodies -Hamms Eye -Witness, Hamms Fitch Theater-Skippy Lifebuoy 6:45 News, Groves Bandwagon Peanut Butter News, Groves Club 590- Groves News, Groves Tom Reddy, News 7:00 Cavalcade of America Johnny Presents Mr. and Mrs. North Maxwell House Coffee Cities Service Concert Chase & Sanborn Du Pont Ginny Simms Abie's Irish Rose Woodbury Products Time Oil Marketing P. & G. Drene, Ivory Hour Philip Morris Companies 7:30 Voice of Firestone Truth or Horace Heidt and Beat the Band Aldrich Family Your All -Time Hit One Man's Family Concert Frankie Carle Consequences Raleighs General Foods Parade P. & G. Duz Standard Brands Turns Treasure Chest Postum Lucky Strike Fleischmann Yeast 8:00 Telephone Hour Mystery Theater Time to Smile Kraft Bell Telephone Music Hall Waltz Time National Barn Dance Manhattan Molle Shaving Cream Ipana-Sal Hepatica Bing Crosby Phillips Milk of Alka- Seltzer Merry -Go -Round Magnesia Dr. Lyons 8:30 Dr. I. Q Fibber McGee and Mr. District Attorney Joan Davis and Can You Top This? American Album of Vitamin Plus Molly Vitalis Jack Haley People Are Funny Cigarettes Colgate Dental Cream Familiar Music Johnson Wax Sealtest Wings Supersuds Bayer Aspirin 9:00 Contented Hour Bob Hope Abbott Carnation & Costello Amos 'n' Andy Million Dollar Band Hour of Charm Milk Pepsodent Kay Kyser Show Camels Lever Rinso Palmolive General Electric 9:30 Information Please Red Skelton Lucky Strike March of Time Bill Stern-Colgate Bob Crosby H. J. Heinz Raleighs Grand Ole Opry 9:45 Magazine Prince Albert Old Gold Pr'lude to Vict'ry-Link 10:00 C., B. & Q. C., B.& Q. C., B. & Q WOW News C., B. & Q. C., B. & Q C., B. & Q. WOW News Tower Tower WOW News Tower WOW News Tower WOW News Tower WOW News Tower WOW News Tower Kilpatrick's Paxton & Gallagher Paxton & Gallagher Paxton & Gallagher Ironized Paxton & Gallagher Paxton & Gallagher Paxton & Gallagher Uncle Sam Yeast Nebraska Power Ironized Yeast Nebraska Power Ironized Yeast Nebraska Power 10:15 Sports Sports Sports Nebraska Sports Sports Sports Walter Winchell Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing Nebraska Clothing Jergens Lotion 10:30 The Symphonette Salute to Youth The Symphonette M. Piastro-Longines Those We Love The Symphonette I Sustain the Wings Basin Street Fun Goodyear Tire M. Piastro -Longines General Foods M. Piastro -Longines NBC Woodbury 11:00 Midnight Review The Little Show Midnight Revue The Little Show Midnight Revue The Little Show News Reports, NBC Falstaff Beer Heilman Falstaff Beer Heilman Falstaff Beer Heilman Hear MIDNIGHT REVIEW 11 or 11:20 Week- Nights-Also Programs 12:30 A. M. to 1:30 A. M. MORNING AND AFTERNOON 5:30 A. M. SCHEDULE -Five- thirty Call. Daily except Sun. 11:00 6:00 A. M. A. M.-A to Z in Novelty Mon. -Early Morning News Tower -Ethyl Corp., Allcock, Roberts Dairy.... Hymns of All Churches -Gen. Mills, Softasilk Tue., Wed., Thu., Fri. Daily except Sun. 6:15 A. M. Betty Crocker-Gen. Mills, Softasilk Sat. -Aunt Sally. Mon., Tue., Wed., Thu., Fri. World Front-Bunte Bros., Candy Sun. Time and Tunes Sat. 11:15 A. M.- Marvie and Lyle- Groves Cold Tablets and Vitamins Mon., Wed., Fri. 6:30 A. M.-Markets (Remote) Mon., Tue., Wed., Thu., Fri. 6:35 A. M. Omaha's Front Page- Nebraska Power Mon., Tue., Thu., Sat. -Time and Tunes. Mon., Wed., Fri. 11:30 A. M.- Musical Moments. Daily except Sun. Victory Farmers on Parade Mills -Allied Tue., Thu. Markets . Sat. Markets . Sat. Home 6:55 A. M. News Beautiful- Orchard & Wilhelm Sat. -Farm -Flex -O -Glass Mon., Wed., Sat. Stradavari Orchestra -Prince Matchabelli Perfume Sun. A Farm You'd Like to Know-Pfister Assoc. Growers Tue., Thu. 11:45 A. M. -C. D. N. News -Groves Cold Tablets and Vitamins Daily except Sun. 7:00 A. M. -Alex Dreier -Skelly News Daily except Sun. News 12:00 Noon -Life Can Be Beautiful -P. & G. Oxydol Mon., Tue., Wed., Thu., Fri. Summary, NBC Sun. Man on the Farm -Ful -O -Pep Feed Sat. 7:05 A. M.- George Crooks, Organ, NBC Sun. 7:15 A. M. WOW News Tower- Kilpatrick's, Uncle Sam's Breakfast Food Sun. -Ideal Melodies- Wilson & Co., Ideal Dog Food Mon., Wed., Fri. 12:15 P. M.-Markets (Remote) Mon., Tue., Wed., Thu., Fri. Cheerful Earful -Wilson & Co., B -V Tue., Thu., Sat. 7:30 A. M. Farm Magazine of the Air -Yager Seed Company Sun. -WOW News Tower- Roberts, Dwarfies, Mid -Continent, Peter Paul... 12:25 P. M. -A Song and a Smile, Marvie and Lyle- Campbell Cereal, Malt -O -Meal. Daily except Sun. Mon., Tue., Wed., Thu., Fri. Mood of the Morning, NBC Sun. 12:30 P. M. 7:45 A. Reveille -WOW News Tower -Ten Crown, Haskins Daily except Sun. M.- Roundup-Groves Cold Tablets Mon., Wed., Fri. Defense Program Sun. Lyle, Stan and Lyle -Nutrena Mills Tue., Thu., Sat. 12:45 P. Noonday . 8:00 A. M.-Symphony M.- Forum -Bexel Vitamins, Calox Tooth Powder Daily except Sun. of Melody Mon., Tue., Wed., Thu., Fri. Voice of American Dairy- American Dairy Association Sun. What's What Today ? -Metropolitan Utilities Sat. 1:00 P. M.- Guiding Light -Betty Crocker Soup Mon., Tue., Wed., Thu., Fri. World News Roundup, NBC Sun. Farm Facts and Fun Sat. 8:10 A. M. -World News Review-National Biscuit Daily except Sun. News, Views and Interviews, Foster May- Haskins Soap Sun. 8:15 A. M. -A to Z in Novelty Mon., Wed., Thu., Fri. 1:15 P. M.- Today's Children -General Mills, Flour Mon., Tue., Wed., Thu., Fri. Creighton University of the Air Tue. 1:30 P. M.-Light of the World- General Mills, Cheerioats. Mon., Tue., Wed., Thu., Fri. Little Doghouse. Sat. That They Might Live -Red Cross Sat. Commando Mary, NBC Sun. Westinghouse Concert Sun. 1:45 P. M. -Judy and Jane Coffee 8:30 A. M.-Ranch House Jim -Omar Pancake Flour Mon., Wed., Fri. -Folger Mon., Tue., Wed., Thu., Fri. Creighton Football Games and Scores -Nebraska Clothing Sat. University of the Air Sat. 2:00 Chapel Service, Rev. R. R. Brown P. M. -Woman of America -P. & G. Ivory Snow Mon., Tue., Wed., Thu., Fri. Sun. The Baxters, NBC Sat. 8:45 A. M.- News -Cerophyl Laboratories. Mon., Wed., Fri. Reports News on Rationing- Association of Candy Manufacturers Sun. -Nebraska Power Tue., Thu., Sat. 2:15 P. M. -Ma Perkins -P. & G. Oxydol Mon., Tue., Wed., Thu., Fri. 9:00 A. M. -Lora Lawton -Babo and Aunt Polly's Soup Mix Upton Close, NBC -Sheaffer Pen. Sun. Mon., Tue., Wed., Thu., Fri. 2:30 P. M.-Pepper Young -P. & G. Camay. Mon., Tue., Wed., Thu., Fri. Police Bulletins Sat. The Army Hour, NBC. Sun. 9:15 A. M. -The Open Door -Standard Brands Mon., Tue., Wed., Thu., Fri. 2:45 P. M. -Right to Happiness -P. & G. Ivory Bar Mon., Tue., Wed., Thu., Fri. Homemakers' Club of the Air-Nebraska Power Sat. 3:00 P. M.- Backstage Wife-Haleys MO. Mon., Tue., Wed., Thu., Fri. 3:15 P. M.-Stella Dallas 9:30 A. M.- Helpmate- Cudahy, Old Dutch Cleanser Mon., Tue., Wed., Thu., Fri. -Phillips Chemical Mon., Tue., Wed., Thu., Fri. Omaha's Front Page- Nebraska Power 3:30 P. M.- Lorenzo Jones-Dr. Lyons Products Mon., Tue., Wed., Thu., Fri. Sun. Nebraska -Iowa Quiz-Noxzema Sun. 9:45 A. M. -Dreft Star Playhouse-P. & G. Dreft Mon., Tue., Wed., Thu., Fri. Pet 3:45 P. M. -Young Widder Brown -Phillips Chemical Mon., Tue., Wed., Thu., Fri. Parade-John Morrell & Co Sat. 4:00 P. M. -When a Girl Marries -General Foods Mon., Tue., Wed., Thu., Fri. 10:00 A. M.-Road of Life -P. & G. Duz Mon., Tue., Wed., Thu., Fri. Not for Glory, NBC Sat. Hook 'n' Ladder Follies- Goodyear Sat. General Motors Symphony of the Air Sun. WOW News Tower- Kilpatrick's, Uncle Sam Breakfast Food Sun. 4:15 P. M.-Portia Faces Life-General Foods Bran Flakes . Mon., Tue., Wed., Thu., Fri. 10:15 A. M.-Vic and Sade -P. & G. Crisco and Ivory Mon., Tue., Wed., Thu., Fri. 4:30 P. M. -Just Plain Bill- Anacin and Benefax Mon., Tue., Wed., Thu., Fri. Gems and Jottings -Zales Jewelry Sun. Story Behind the Headlines Sat. :45 P. M. -Front Page Farrell -Hills Cold 10:30 A. M.-Brave Tomorrow -P. & G. White Laundry....y.... Mon., Tue., Wed., Thu., Fri. Tablets and Bisodol Lighted Windows -Alcoa Products Sat. Mon., Tue., Wed., Thu., Fri. This We Know 5:00 P. M. -The Goldbergs -P. & G. Duz Mon., Tue., Wed., Thu., Fri. -Audiphone Co. Sun. Catholic NBC 10:45 A. M.-David Hour, Sun. 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