YEAR 5/6 INTEGRATED CASE STUDY

Cricket Smart Student Resource

Hosting a major event during the ‘Summer of Cricket’

In , summer is synonymous with cricket. smaller club fixtures. Each event, whether it be a major Many of you or your friends play or watch cricket, international match, a domestic final or a simple U10’s whether it be on the beach, in your backyard or on cricket club game, requires planning and preparation. the local cricket oval. The more significant events, such as the Big Bash final Over the course of an Australian summer, cricket or Test Match attract huge interest, as such, events constitute undoubtedly to the country’s cricket is big business. cultural identity, its tourism income and to the In this unit you will take on the role of a researcher success of local economies. for your local business community and investigate A range of cricket events take place including; the benefits and challenges of hosting a major cricket major international matches attracting hundreds of event. Who would have thought there was so much to thousands of spectators, shorter events, such as the a sporting event? Well you will find out as you work Big Bash T20 league, as well as literally thousands of through this unit. YEAR 5/6 INTEGRATED CASE STUDY Student Resource Hosting a major cricket event during the ‘Summer of Cricket’

Unit Description

During the Australian summer, cricket events dominate not only the sporting calendar, but also the cultural and tourism market place. A range of cricket events take place including; major international matches attracting hundreds of thousands of spectators, shorter events, such as the Big Bash T20 league, as well as literally thousands of smaller club fixtures. Each event, whether it be a major international match, a domestic final or a local U/10’s cricket game, requires planning and preparation. The more significant events, such as the Big Bash final or Boxing DayTest match attract huge interest, not only across the country but in many cases globally. As such these events are big business, with State governments eagerly competing to host these events because of the economic benefits that flow from hosting them. For each event there is often significant interest from the business community wanting to benefit from sponsoring, cities and councils looking to capture the visitor dollar and even local clubs wanting to attract revenue through canteen sales. As such, cricket is big business. You will take on the role of a researcher for the business community and investigate the benefits and challenges of hosting a major cricket event. For a great overview of this unit of work, view the film atwww.cricketsmart.cricket.com.au .

Unit Expectations In completing this unit, you will be expected to: • Understand the difference between needs and wants • Understand the different types of economic resources • Explain why choices need to be made about economic resources • Show the opportunities presented to members of a community by hosting a major cricket event, such as the Big Bash final, a Test Match, the first ever Women’s Big Bash League game or the domestic one-day contest, the Matador Cup • Evaluate the benefits and challenges of hosting an international event • Design a presentation to show the findings of your investigation • Use Information and Communication Technologies to research, create and communicate your findings

• Produce an expenses spreadsheet in Excel (2012 © Paul Kane/Getty Images)

2 YEAR 5/6 Integrated Case Study Major Assessment Task

Investigating and evaluating the benefits of hosting a major cricket event This unit casts you in the role of a researcher for the business community of your nearest host city. A host city is a venue where at least one major cricket event will be played. Your job is to investigate the hosting of a major cricket event in your nearest host city, and to report to the business community on your findings. During the unit, you will seek to understand: • the complexities of hosting a major cricket event in terms of logistics, accommodation, venue suitability, media requirements and much more • the economic resources needed, and • the role of the local business community in such a project

You will evaluate your findings and make a judgement on the benefits and challenges of this venture. You will ultimately present your recommendations to the class, who represent the ‘business community’.

Task A You will collate parts of your class work and present it at the end of the unit. You will submit the following items: i. Major cricket event Treasure Hunt (Activity 2B) ii. Terms and Definitions Table (Activity 3A) iii. Economic Resources Table (Activity 3B) iv. A PCQ of the Stakeholders (Activity 5) v. An Excel expenses spreadsheet (Activity 6) vi. A Concept Map (Activity 7) about the finances in one of the following areas: • tickets • sponsors • local businesses • transport to the event vii. A picture montage (Activity 10) of the needs and wants of a cricket fan attending your selected event viii. An Extent Barometer showing your final decision (Activity 11)

Task B You will deliver a 5-10 minute group presentation to the local ‘business community’ addressing the focus question: to what extent will hosting a major cricket event be a positive thing for our nearest host city? To do this, you will take on the role of a researcher and: • Investigate what is involved in hosting a major cricket event. • Evaluate to what extent hosting a major cricket event will be positive for your nearest host city. • Design and implement a presentation to convince this city’s business community of your findings about hosting the event. • Present your findings to the class who take the role as members of the ‘business community’ of this city.

CRICKET SMART STUDENT RESOURCE 3 An Overview of a major cricket event in Australia Each summer Australia plays host to numerous cricket events. These include the international, where one or two Test playing cricket nations tour for a series of matches called ‘Test matches’, through to domestic games. A Test Match can go for five consecutive days and as such are valued events for the cities that host these games, especially if the visiting teams are well supported by travelling fans such as ’s ‘Barmy Army’ or India’s ‘Swami Army’. Other major events include the Big Bash League (men’s and women’s), where large crowds gather to watch teams representing each capital city over a three to four hour game. These games have high television ratings and as such are sought after by advertisers and sponsors. Lower profile events may be held away from the main capital centres, yet these are still significant events and are sought after by local councils and businesses.An example is the Matador Cup, which is a cricket carnival bringing together the state cricket teams to play in a round robin tournament at the one venue. You can imagine that a tournament such as this is highly sought after by regional centres. Other events, such as the National Indigenous Cricket carnival, the Imparja Cup, are keenly sought after by Councils looking to attract events.

Major cricket events: • Big Bash League stats http://stats.espncricinfo.com/big-bash-league-2014-15/engine/records/averages/batting. html?id=9351;type=tournament • T20 http://stats.espncricinfo.com/australia/engine/records/index.html?class=3;id=2;type=team • Matador Cup stats http://stats.espncricinfo.com/ci/engine/records/averages/batting. html?id=9337;type=tournament • Sheffield Shield http://stats.espncricinfo.com/australia/engine/records/index.html?id=114;type=trophy • Australia V India http://stats.espncricinfo.com/australia-v-india-2014-15/engine/records/index. html?id=9323;type=series • 2015 World Cup http://www.icc-cricket.com/cricket-world-cup/stats

(www.cricket.com.au/series) WOMEN’S • WBBL Commences 2015/2016 • Southern Stars stats http://www.southernstars.org.au/stats.htm

4 YEAR 5/6 Integrated Case Study The Australian summer is often called the ‘summer of cricket’. Here are some major cricket events held over the summer.

Test Cricket • first played in 1877 • involves one or two test playing countries visiting Australia for a number of games called ‘tests’. • the played at the MCG in , starting on Boxing Day, is arguably Australia’s most famous sporting event. • in 2006-2007, Test series between England and Australia (as well as the one- day matches) contributed $317 million in direct expenditure to the Australian economy.

Big Bash League • Australia’s domestic T20 tournament was established in 2011 • features city based franchises ( Strikers, Heat, , , , Scorchers, and ). Both Men’s and Women’s teams • Channel Ten paid $100 million dollars for the BBL TV rights

Sheffield Shield • domestic first class cricket competition • dates back to 1892 • involves teams from each State • Pura, Weet-Bix and BUPA have all sponsored the competition

Imparja Cup • the Imparja Cup is now a national celebration of cricket and Indigenous culture held each year in February • the 2015 tournament drew more than 40 teams from all parts of Australia, to Alice Springs

Matador Cup • domestic one day competition involving teams from each state plus a XI • played in early summer

T20 World Cup • Australia is gearing up to host this World event in 2020

Activity 1: Introduction of the unit What are you looking forward to about this unit?

CRICKET SMART STUDENT RESOURCE 5 What have I Learnt?What have (L)

How will I Find Out? (H) How What I Want to Know (W) What to Know I Want

What do we know about cricket and the type of cricket events and the type of events about cricket What know cricket do we What I Know (K) What I Know

Activity 2A: year? summer each are held in Australiathat over Australia over summer each year? What do we know about cricket and the type of events that are held in Topic:

6 YEAR 5/6 Integrated Case Study Activity 2B: Cricket treasure hunt – a great place to start your investigation See if you know the answers to the following questions. If not visit the appropriate website, or conduct a Google search, to find out. 1. List the ten Test Match playing nations. (www.icc-cricket.com/team-rankings/test)

2. What is the Australia’s women’s Test team called?

3. The Swami Army and the Barmy Army are supporter groups from which two countries. List their websites.

4. Aside from India, what other Test Match playing nations come from the continent of Asia?

5. Which teams play in the Big Bash League? (www.bigbash.com.au)

6. Which Big Bash team is nearest to where you live?

7. List the teams that play in the BUPA Sheffield Shield competition. (www.austadiums.com/sport/clubs.php?sid=7)

8. Name a local cricket team that plays in your town or area. (www.playcricket.com.au/a-sport-for-all)

CRICKET SMART STUDENT RESOURCE 7 9. Which cities in Australia have hosted a Test match? (https://en.wikipedia.org/wiki/Category:Test_cricket_grounds_in_Australia)

10. Mark the cities with Test match status on the map below.

11. Which is your school’s nearest host city?

Tip: Locate and store the images of the cricket grounds where some of the Test matches were played.

(2010 © Getty Images/cricketaustrlia.com.au)

8 YEAR 5/6 Integrated Case Study Activity 3A: Terms and Definitions Define the following terms and definitions as you go. You could also use a class wiki with a programme such as www.wikispaces.com/. It is super handy as a revision tool!

Table 1: Terms and Definitions Term Definition Things that are made by humans to help make other things and make money. capital resource They include things such as equipment and buildings.

Cricket Australia

choice

flagship event

Any person whose skills are useful to a project. Often talked about in terms of human resource professional, volunteer, skilled and unskilled, etc.

host city A city where a major cricket event is played.

ICC

Boxing Day Test

Things found in nature that are useful to humans, e.g. forests, fresh water, natural resource minerals. Often talked about in terms of renewable and non-renewable.

needs

price

stakeholders

traditional custodians

value

wants

The ‘G’

Imparja Cup

Big Bash League

CRICKET SMART STUDENT RESOURCE 9 Activity 3B: Economic resources View the video supporting resource for this unit of work at www.cricketsmart.cricket.com.au and list all the resources required for hosting a major cricket event in the table below. Pay careful consideration to the needs of visiting fans, players and the like. Table 2: Resources for hosting a major cricket event Natural Resources Human Resources Capital Resources

e.g. cricket oval e.g. cricketers e.g. buses

10 YEAR 5/6 Integrated Case Study Activity 4A: Cricket venues and crowds For three of the cities that have major cricket venues you identified inActivity 2B Question 9, complete the following table. Use other sources to find a famous tourist destination for each city. Start by asking your family and friends if they’ve been there. Choose three cities and fill in the columns. Table 3: Cricket venues and crowds

City/state The name of the The name of the The capacity of the One famous tourist traditional custodians cricket ground – ground – part of destination of the city of this region the major capital human resources – might be a natural resource resource

Activity 4B: Cricket venues and crowds – choosing a route

Use a navigation tool or a journey-mapping tool to choose a route to your closest cricket ground. Table 4: Travelling to the ground

Cricket Ground How could I get there from my school?

CRICKET SMART STUDENT RESOURCE 11

Questions

Who is the youngest player in competition? •

Cons

For cricketers playing in a major cricket event, there is a lot of pressure • Pros

below in Table 5. Table PCQ Extension below in Local players have the opportunity to view world class cricket • a major cricket event? Use Table 1, page 9 to record a dictionary definition of stakeholder . Table a major cricket event? Use Big Bash, Imparja, etc) mean for the host city? What does hosting a major cricket event (Test, A stakeholder is a person, group or organisation with an interest in project. Who are the key stakeholders hosting A • • Cricket players Perspectives Sponsors Business owners Spectators and supporters Explore their points of view using the

Activity 5: The Stakeholders Key questions: 5: Hosting a Major Cricket Event Table

12 YEAR 5/6 Integrated Case Study Activity 6: Money Matters – creating an expense spreadsheet in Excel

To many, the Australian summer is known as ‘the summer of cricket’ and the jewel in the crown of the cricket calendar is the Boxing Day Test Match. This match is played in Melbourne every year starting on Boxing Day. Suppose you are an Indian cricket supporter who arrives in Melbourne on December 20 to support your team in the Boxing Day Test Match. You fly from New Delhi, and you will fly home from Melbourne on January 2 after your team plays in the Boxing Day Test. Information about the MCG can be found at www.mcg.org.au. Apart from your return trip to India, you will need money for other activities while you are in Melbourne such as a sight-seeing tour of Melbourne. You also spend $22 a day on public transport. Your accommodation was part of your package deal, and averages out at $110 per night. You have to pay for food and drink, and you average $7.50 for breakfast, $9.75 for lunch and $15 for dinner. You also consume $15 worth of snacks and drinks during the day. You like to support your team, buy presents for your family, and invest in memorabilia, so you purchase the following items on your trip: (visit www.swamiarmy.com/merchandise/ and http://shop.cricket.com.au/)

Table 6: Swami Army memorabilia

Item Cost

Indian Team Training Shirt

Team Cap

Indian Flag $15.00

Cricketing iPhone cover $ 22.00

Indian Team Men’s Replica Shirt

Stuffed Koala

Stuffed Kangaroo

Boomerang

Australian Flag

Australian Cap

Australian icons keyring

Australian Animals Calendar

Total Cost: $

CRICKET SMART STUDENT RESOURCE 13 You have down time between games, so you do a little sightseeing. Research the city of Melbourne and surrounding area where your team plays and choose at least one tourist activity to participate in while you are in Melbourne. Table 7: Melbourne and surrounds tourist activities

City/place Activity Cost per adult

Total Cost: $

In order to stay in touch with your family, you use an internet café every day for 45 minutes at a cost of $10 per hour. You also have a $60 per month pre-paid phone account for which you had to pay for two months. Other costs not listed above, average out at $12.50 per day. Your task is to create a spreadsheet of costs for your trip. You will use simple formulas to calculate the amounts, and create a graph to represent your data. You will need to follow the tutorial provided to learn how to use the Excel Software package. A substitute for Excel is Google Spreadsheet, and most of the actions will look the same. The instructions are on the next page. Remember, any cricket fan will have to keep to a budget, even on the trip of a lifetime!

(2011 © Getty Images/www.clubassist.cricket.com.au)

14 YEAR 5/6 Integrated Case Study Money Matters – creating an expense spreadsheet in Excel In this activity, we will use formulas to automatically calculate data and represent it on a graph using Microsoft Excel. The finished product will look like this:

After naming four columns as per the example above (Items, Per Day, Per Week, Total), list all the expense items in column A under ‘Items’. Step 1: Align items in column A to the left, and items in columns B, C and D to the right by selecting each column and clicking on the align option.

Step 2: Select the whole table and add a border around each cell as per the example. Select the last row and change line style to thick. Do the same for the fourth column. This option is located in the border drop down menu.

Step 3: Select all the cells that will house money. From the ‘Number’ drop down, choose currency. Then, when you add all the amounts, they will automatically generate a dollar sign ($) and currency format. Therefore, if you type in 2350, the cell will convert it to $23.50.

Step 4: Type the ‘per day’ expenses in column B. In cell C6, type the formula =B6*7 and press ‘Enter’. This will calculate the expenses per week, and put that cost in cell C6.

Step 5: Click in cell C6. Hover over the little square in the bottom right-hand corner of the cell. A ‘plus sign’ will show. Click and drag the square to the second-last row (not the ‘Totals’ row). This applies the formula in cell C6 to all the cells in the column.

Step 6: You use a similar process to calculate the ‘Total’ column. The tournament length is 45 days, so the formula is =B6*45. Then, drag the cell square down as you did in the step above to populate all the cells in the ‘Total’ column. Stop at the second- last cell in that column.

Step 7: To find the totals for each column, use the ‘SUM’ formula. In the example above, I will put =SUM(B6:B13). This means that Excel will calculate the sum of the amounts in each cell from B6 to B13. Repeat this formula for the remaining two columns, making sure that the cells for ‘per week’ start with C and the cells for ‘Total’ start with D.

CRICKET SMART STUDENT RESOURCE 15 Graphing The following graphing sequence was created using Microsoft Office 2013 version of Excel.

Step 1: Click on ‘Insert’ tab in the menu and choose your graph style.

Step 2: Click on ‘Select Data’ in the Data section of the ‘Design’ tab.

Step 3: Click on the icon on the right-hand side to select your data.

Step 4: Highlight the data in the ‘Total’ column, leaving out the bottom row cell. Click on the same icon.

Step 5: Click on the ‘Edit’ button under the Horizontal Axis Labels. In this step you will select the x axis names.

Step 6: Select all the items in column A, and click the icon again. You will notice that the graph is starting to take shape. Click ‘OK’ to exit. Double click on the graph title to rename it ‘Expenses for Cricket Trip’.

Step 7: To add axis titles, click on the plus sign symbol and check the Axis Titles box. Then, click in the boxes to name the x and y axis.

16 YEAR 5/6 Integrated Case Study Activity 7: Financial Effects of hosting a major cricket event Draw a Concept Map to show how hosting a major cricket event (Boxing Day Test, Imparja Cup, Matador Cup, Big Bash league and so on) will have a financial effect on your community. Your teacher will explain how to draw a Concept Map. You choose one topic but will see the results of everyone else’s work too. Use a digital tool, such as www. text2mindmap.com to prepare your final copy. This will be useful in your presentation to the business group. Important: Ensure you view the supporting resource for this unit of work at www.cricketsmart.cricket.com.au.

1. Tickets • How much is a ticket to the event? What concessions or special prices are there? • What do you get for your ticket? For example, admission, off-field entertainment, free public transport could be included in your ticket price • Why are some tickets to certain positions in the stadium more expensive than others? • What costs need to be covered by the revenue raised from the tickets? • Calculate an approximate average price of a ticket. If the stadium is at full capacity, how much revenue will be raised? What happens if the stadium is at 70 per cent capacity?

2. Sponsors • Who are the sponsors? • What industries do the sponsors represent (e.g. beverage, airline, car manufacturing, etc.)? • What do they gain from sponsoring a cricket event? See if you can match sponsors to an event. • What risks do sponsors take? • How do they promote their products?

3. Local Businesses • Which local businesses are most likely to benefit financially? • In what ways will they gain? • Which types of businesses would benefit/be adversely affected from an influx of tourists and media attention (e.g. some businesses may be affected by road closures, disruptions to normal routine, etc.)? • In what ways are they likely to lose income? • What resources do local businesses need to make the most of this opportunity?

4. Transport to the event • What are the types of transport people could use to travel to the match? • What will the City Council do to manage more people? • Are there special tickets available for tourists if they are here for a week or longer? • What other things will ensure safety and easy travel? • Are there road closures around the venue when there’s a big event? • Are police and security officers required to manage crowds?

CRICKET SMART STUDENT RESOURCE 17 Activity 8: As we have learned cricket is big business and major events are keenly sought by cities, towns and regions for a number of reasons. Read the article below and complete the following retrieval chart.

The Age June 26, 2015 Hands off our Boxing Day Test: Victoria warns rival bidders for Melbourne cricket fixture

Hands off our Boxing Day Test: That’s the message from the Victorian government to Cricket Australia and other states over fears rival states could bid for fixtures including the traditional Melbourne Boxing Day Test.

Victorian Sports Minster John Eren has rejected any bid to move the Test away from the MCG.

“It doesn’t belong to Cricket Australia. A Victorian fixture: The Boxing Day Test at the MCG. Photo: Justin McManus It belongs to the fans who come in their tens of thousands to the MCG.” This summer’s cricket fixture is due to be released John Eren, Victorian Sports Minister next week.

“The Boxing Day Test is one of the most iconic State governments are becoming increasingly dates on Australia’s sporting calendar,” Mr Eren bold about bidding for major sporting events, with said in a statement. NSW Premier Mike Baird declaring before that state’s last election that he would push to bring the “It doesn’t belong to Cricket Australia. It belongs Formula 1 Grand Prix to Sydney. to the fans, who come in their tens of thousands every year to the MCG,” he said. For two decades, Victoria has successfully bid to host NSW vs rugby league State of “We do it best, it belongs in Victoria and it’s not Origin matches and other major sporting events, going anywhere.” such as touring European soccer teams.

Cricket Australia has been holding discussions Last week’s State of Origin match at the MCG set with state governments about working with the a new record attendance and prompted sledging tourism arms of governments to include city between Victorian Premier Daniel Andrews and Mr branding at matches. Baird about Melbourne versus Sydney.

But relax: Cricket Australia says it has It is understood that no other states have bid for “absolutely no intention” of moving the Boxing the annual Boxing Day Test. Day Test. The Andrews government also believes it should Many sporting events carry signage promoting not have to pay to keep events that have been a city, something cricket is yet to fully embrace, made successful by a loyal sporting public. and that has been part of the talks. The Test regularly attracts huge crowds, and the News Limited on Friday reported that the talks 2013 Test, the fourth Ashes Test against England, have raised the spectre of existing fixtures set a world record attendance of 91,092 on coming up for grabs through state-backed bids. Boxing Day.

18 YEAR 5/6 Integrated Case Study State three (3) examples of a Major Sporting event. 1. 2. 3. Australia is hoping to encourage from the Explain one (1) action Cricket host cities of big cricket matches. Hands off our Boxing Day Test: Victoria warns rival bidders for Melbourne cricket fixture Victoria our Boxing Day Test: Hands off List two (2) statements that support the importance of Boxing Day to the city of Melbourne. Test 1. 2. Name the two (2) State Governments mentioned in article that are major sporting events. Australia’s contesting for the right to host some of 1. 2. Topic: Topic:

CRICKET SMART STUDENT RESOURCE 19 Activity 9: Needs, wants and value Needs are different to wants, and price and value depend on many things.

Story time: A grandpa wants to take his grandson and granddaughter to the a Big Bash game between the Sydney Sixers and the . Grandpa loves the game of cricket. He coaches a team and still manages the local club. He has a wonderful memory of accompanying his own father to see Sir Donald Bradman play at the . The price of tickets and transport won’t matter to him. The real value of the day for Grandpa is the chance to create memories with his family. On this day, he wants his grandchildren to have a fantastic time and to love the game as much as he does. Although Grandpa feels this so strongly, that to him the experience is more like a need, we classify this as a want, as it is not needed for survival. What if there was a really bad storm on the way home? If Grandpa and the children were caught in the rain, all other wants fade because their need to stay safe becomes most important. All 20,000 people attending the same cricket match can have 20,000 different wants. They all, however, have the same need and that is basic survival.

List 3 things that all humans need to survive. e.g. shelter

List the top 10 wants of a cricket fan attending the a Big Bash game. e.g. a flag of their favourite team.

• •

• •

• •

• •

• •

20 YEAR 5/6 Integrated Case Study Final Round 2 template (with the help of your teacher) to decide which of your top ‘wants’ have the most ‘value’ for you. have the most ‘value’ template (with the help of your teacher) to decide which top ‘wants’ Use this Elimination Draw Round 1

CRICKET SMART STUDENT RESOURCE 21 Activity 10: I have to choose! We would love to have the funds to buy anything we want. However, we all have to choose between our wants and our needs. We all have limited resources but have unlimited wants.

limited resources + unlimited wants = economic problem

Mrs Bala is on the trip of a lifetime to Alice Springs to support her grandson in the Imparja Cup. She has never been to Central Australia and would like to make an adventure out of the trip. She has identified a number of activities she can undertake and places she can visit while she is in Alice Springs. Unfortunately her budget and time doesn’t allow her to do all of them. • Use an Elimination Draw to suggest two activities or places she should do/visit. Some examples have been given on the Elimination Draw but you may like to replace them with your own. Feel free to research each of the listed activities. Give reasons to explain your answer. • Why do you think Mrs Bala might not be able to visit all eight places? Round 1 Round 2 Final Henbury Meteorite Reserve

Take a Desert Camel ride

Visit the Aboriginal Australia Culture Centre

Visit Yeperenye/ Emily and Jessie Gaps Nature Park

Hermannsburg Historic Precinct

Museum of Central Australia

Hot Air Balloon Ride

Alice Springs Desert Park

22 YEAR 5/6 Integrated Case Study You choose Imagine your friends have given you a ticket to attend a major cricket event in your local city, and you have $50 to spend throughout the day. How would you choose to spend your money? Make a list of all the things you will most likely have to pay for.

Item Cost

Total Cost: $

Activity 11: Pictures of tourism

Consider what a cricket fan touring Australia, in support of their favourite cricket team, will need and want. Search for images online of the items/goods/experiences a cricket fan might need. • Food, drink, accommodation, etc. Search for images on the net of items/goods/experiences a sports tourist might want. • Memorabilia, tours, luxury accommodation, etc. Use one of the picture-building digital tools listed below to construct a montage of what a cricket fan will want their city to provide: • Comic Life (30 day trial) • Publisher • Word • Glogster EDU • PowerPoint • Google – DOCS

(2007 AFP © Jewel Samad/Getty Images)

CRICKET SMART STUDENT RESOURCE 23

General Comments Rating Data Perspectives financial social and cultural value tourism sporting economic resource Activity 12: To what extent is hosting a major cricket event during the ‘Summer of event Cricket’ is hosting a major cricket extent what Activity 12: To a positive event for our nearest host city? what extent is hosting a major cricket event during the ‘Summer of Cricket’ To Topic: a positive event for our nearest host city? for event a positive

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