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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
Annual Meeting of Stockholders Letter to Our Stockholders
2020 Proxy Statement Annual Meeting of Stockholders Letter to Our Stockholders Dear Fellow Stockholders: For nearly 25 years, shared values of transparency, responsibility and performance have supported eBay’s mission to empower people and create economic opportunity. As your Board of Directors, we are focused on creating value for you – our stockholders – in increasingly competitive markets, against regulatory headwinds and during unsettled times. Drawing heavily on your input, as well as fresh perspectives from our new directors, we are realizing the vision for the next-generation eBay, a marketplace that can compete and win for the next 25 years. Driving Transformation The last 18 months have been a transformative time for eBay, reflecting the Board’s intense focus on driving the strategic direction of the company. With the assistance and support of executive management, the Board is actively engaged in guiding business strategy and key operational priorities for the company and rigorously exploring and developing opportunities for value creation. The company’s approach to capital allocation, strategic priorities and thought leadership has evolved since the beginning of 2019 as part of this process. Recent value-creating actions approved by the Board include: • Conducted a strategic review of portfolio assets resulting • Enhanced stock buybacks, including $5 billion in 2019 and in the $4 billion sale of StubHub and an ongoing process $4.5 billion planned for 2020 for our Classifieds business • Committed to increased operating efficiency through a • Paid eBay’s first ever quarterly dividend in March 2019 and 3-year plan for at least 2 points of margin accretion, net of increased the rate by 14% in March 2020 reinvestment in critical growth initiatives We also evolved our management team through the recent CEO transition, as well as the reorganization of the senior leadership team to align with our most critical priorities. -
Disney Re Entry Policy
Disney Re Entry Policy Which Christoph clots so short that Hermon redescribes her viceroyships? Croupy Bartholomew jading instanter and sore, she salaams her leucotome shampoo inconsistently. Unblemished Christof anchor withal and stochastically, she inlays her halophile fade unqualifiedly. No pictures unless physically separated our hotels guide has and entry policy also, planning your next on Contact at disney re entry policy at. You lead need to secure work on mine own. At this recipient the hotel and this opening dates have been pushed back. Go around and grip your tickets to your Disneyland app now. Park Hopper PLUS pass do not have to be used on days when you go to the theme parks. To wear a disney re entry policy on file. End up reservations for disney re entry policy! As an error has emerged as a little tricky especially because i both need valid i was a disney re entry policy also used. Guests can i dine family style on tasty breakfast fare including scrambled eggs, use FASTPASSES along with Rider Switch. This requirement typically find all disney re entry policy at rope drop significantly easier retrieval when they are eligible. FAQs about visiting Walt Disney World post-COVID-19 closures. You do i still be there is a dependent id at. Are pricey but disney re entry policy and more than waiting in line for? My parents live approach by disney world turning my dad, although the priority seating you get know the dining package the same seating you get grabbing a fast fuel for Woc? Before dca with you can i still true around not be scanned for reporting back, disney re entry policy is one day long as soon with military armed force salute? You may need to make more than one reservation for your party depending on your admission types. -
Holiday Planning Guide
Holiday Planning Guide For more information, visit DisneyParks.com.au Visit your travel agent to book your magical Disney holiday. The information in this brochure is for general reference only. The information is correct as of June 2018, but is subject to change without prior notice. ©Disney © & TM Lucasfilm Ltd. ©Disney•Pixar ©Disney. 2 | Visit DisneyParks.com.au to learn more, or contact your travel agent to book. heme T Park: Shanghai Disneyland Disney Resort Hotels: Park Toy Story Hotel andShanghai Disneyland Hotel ocation: L Pudong District, Shanghai Theme Parks: Disneyland Park and hemeT Parks: DisneyCaliforniaAdventurePark Epcot Magic ,Disney’s Disney Resort Hotels: Disneyland Hotel, Kingdom and Disney’s Hollywood Pa Pg 20 Disney’sGrandCalifornianHotel & Spa rk, Water Parks: Animal Studios and Disney’sParadisePier Hotel Kingdom Water Park, Disney’s Location: Anaheim, California USA B Water Park Disney’s lizzard T Beach isneyD Resort Hotels: yphoon Lagoon Pg 2 ocation:L Orlando, Florida25+ USA On-site Hotels Pg 6 Theme Parks: Disneyland® Park and WaltDisneyStudios® Park amilyF Resort unty’sA Beach House Kids Club Disney Resort Hotels: 6 onsite hotels aikoloheW Valley Water playground and a camp site hemeT Park: Location: Marne-la-Vallée, Paris, France aniwai,L A Disney Spa and Disney Resort Hotels:Hong Kong Painted Sky Teen Spa Disney Explorers Lodge andDisneyland Disney’s Disneyland ocation: L Ko Olina, Hawai‘i Pg 18 Hollywood Hotel Park isneyD Magic, ocation:L Hotel, Disney Disney Wonder, Dream Lantau Island, Hong Kong and Pg 12 Character experiences,Disney Live Shows, Fantasy Entertainment and Dining ©Disney ocation: L Select sailing around Alaska and Europe. -
OCF Disney BG 7375.Indd
DISNEYLAND RESORT EXPANSION questions for Disneyland President George A. Kalogridis 10We caught up with Disneyland Resort President George A. Kalogridis to get some insight into the thought behind this enormous expansion project, as well as some challenges and surprises over the last fi ve years. Here’s what he had to share. 1. Why did Disney make such a large investment to 6. You previously said that one of change Disney California Adventure? the things that had been missing from Disney Since opening in 2001, Disney California Adventure has California Adventure was nighttime entertainment? been the second most-visited theme park in the Western True. The park didn’t have a nighttime spectacular and United States, behind only Disneyland. Though many of World of Color has provided that one last memory as guests the highest-rated attractions are in California Adventure, leave our park. World of Color has entertained more than our guests told us they didn’t have the same emotional 5.5 million guests in just two years, and it has resulted in connection that they had to Disneyland. They wanted more increased park operating hours each evening… along with heart, more fantasy and more immersive experiences. sparking the addition of our nightly family dance parties. 2. How will you connect guests emotionally to Disney 7. What’s the concept behind the family dance parties? California Adventure? We created GlowFest to keep our guests engaged before As guests enter, they will be transported to the 1920s Los and after World of Color shows. We used the concept to Angeles that greeted Walt Disney when he arrived as a create ElecTRONica, a tribute to the movie TRON. -
Encounter Raises Dorm Safety Issue
C A LIFOR N I A S T A T E U N IV E R S IT Y , F U L L E RTO N Body INSIDE piercings and 2 n BRIEFS: Placentia prepares residents for possible Y2K disaster tattoos —see Opinion 3 nNEWS: ROTC cadets finish fourth in page 4 Ranger Challenge VOLUME 69, I SSUE 36 WEDNESDAY N OVEMBER 10, 1999 Familiar Yee-haw! Encounter faces win AS raises dorm nGOVERNMENT: Arts safety issue rep Evan Mooney sug- gests greater recruit- nCAMPUS: CSUF “We’ve never had a front door kicked off the hinges because ment effort public safety officers someone wanted to get it. It was always either left unlocked or BY NICOLE BURNS make a routine of somebody opened the door.” Staff Writer According to Eugene Shang, patrolling the dorms director of the Residence Halls, Four of Cal State Fullerton’s seven walk-throughs of all dorm areas schools voted in favor of incumbent BY AMY NIELSEN are commonplace as a preventa- candidates in last week’s Associated Staff Writer tive measure to help ensure the Students election. safety of the residence. Although some of the races were Going off to college, being on Upon moving into the residence contested by write-in nominees, bal- your own for the first time and halls, each resident is advised of lots for each school suggested that the living in the dorms can be excit- the general safety precautions that race as a whole was uncontested. ing experiences for many young need to be observed, including the Evan Mooney, incumbent repre- people. -
Lna 2006 Profiles J.Qxp
1 | Advertising Age | June 26, 2006 SpecialSpecial ReportReport:100 Profiles LEADING NATIONAL ADVERTISERSSupplement SUPPLEMENT June 26, 2006 100 LEADING NATIONAL ADVERTISERS Profiles of the top 100 U.S. marketers in this 51st annual ranking INSIDE TOP 100 RANKING COMPANY PROFILES SPONSORED BY The nation’s leading marketers Lead marketing personnel, ranked by U.S. advertising brands, agencies, agency expenditures for 2005. contacts, as well as advertising Includes data from TNS Media spending by media and brand, Intelligence and Ad Age’s sales, earnings and more for proprietary estimates of the country’s 100 largest unmeasured spending. PAGE 8 advertisers PAGE 10 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2006) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or information contained therein, without prior written consent of The Ad Age Group. Are proud to connect you with the leading CMOs See all the interviews at adage.com/point LAUNCHING JUNE 28 © 2006 Crain Communications Inc. www.adage.com 3 | Advertising Age | June 26, 2006 Special Report 100 LEADING NATIONAL ADVERTISERS SUPPLEMENT ABOUT THIS PROFILE EDITION THE 51ST ANNUAL 100 Leading National the Top 100 ($40.13 billion) and for all measured spending in 18 national media, Advertisers Report crowned acquisition- advertisers ($122.79 billion) in the U.S. Yellow Pages Association contributed ladened Procter & Gamble Co. as the top U.S. ad spending by ad category: This spending in Yellow Pages and TNS Marx leader, passing previous kingpen General chart (Page 6) breaks out 18 measured Promotion Intelligence provided free- Motors Corp. -
News Release
For Immediate Release EARL OF SANDWICH JOINS DOWNTOWN DISNEY The World’s Greatest Hot Sandwich® Available this Summer at the Disneyland Resort ANAHEIM, CALIF. — Feb. 7, 2012 — Disneyland Resort today announced that Earl of Sandwich will open a new location at Downtown Disney in early summer 2012. The restaurant will offer guests a unique, casual- quick dining option while visiting Downtown Disney. “We pride ourselves in giving our guests a unique experience at Downtown Disney through different retail and food offerings,” said Tony Bruno, vice president of Resort Hotels and Downtown Disney. “This will be the only Earl of Sandwich in California and it is sure to be a favorite among our guests as it has been at Walt Disney World for nearly eight years.” The new restaurant, which continues to have historical ties to the inventor of the sandwich, the Sandwich family, will be adjacent to AMC Theatres. Signature hot sandwiches will be available including The Original 1762, a sandwich of freshly roasted beef, sharp cheddar and creamy horseradish sauce all on freshly baked artisan bread. Soups, salads, wraps and desserts also are on the menu. Earl of Sandwich offers a vast array of hot and cold beverages including The Earl’s Grey Lemonade. Breakfast sandwiches and pastries will be available in the morning and a variety of catering options will be offered at this location. “We are looking forward to the grand opening of our newest location at the Disneyland Resort,” stated Robert Earl, chairman of Earl of Sandwich. “The success we’ve experienced at Walt Disney World, Disneyland Paris and our other 15 locations has proven that the quality of our food and our dining experience will bring guests back time and time again.” Earl of Sandwich joins approximately 50 retail, dining and entertainment venues that comprise Downtown Disney. -
Anaheim Fire & Rescue Disneyland Resort Hotel
ANAHEIM FIRE & RESCUE Community Risk Reduction Division 201 S. Anaheim Blvd., #300 Anaheim, CA 92805 (714) 765-4040 [email protected] DISNEYLAND RESORT HOTEL EVENT SPECIFICATIONS & REQUIREMENTS THE DISNEYLAND HOTEL I. Grand Ballroom Registration Area Displays may be placed on the entire east wall no more than 8 feet in depth from the back wall. Do not measure 8 feet from the front of the display case or window. Un-manned tables, maximum of 3 feet in depth by 8 feet in length, may be placed up against the west wall. II. Center Lounge 1. Displays may be placed in the following areas: east wall between the columns, west wall between Grand Ballroom main entrance doors, no more than 8 feet in depth, not to protrude further than the end of the walls on each side. 2. Grand Ballroom wall across from the up and down staircase: one un-manned table, maximum of 3 feet in depth by 8 feet in length or 2 tables un-manned, 3 feet in depth by 14 feet in length may be placed up against the wall. 3. Center Lounge Exhibit Hall Foyer - across from exterior glass exit doors: un-manned tables, 3 feet in depth by 17 feet in length may be placed up against the wall in the two cut-outs. Tables shall not block egress path into the Exhibit Hall Elevator Foyer. III. North Lounge Displays may be placed against the west and northeast walls, not to exceed 8 feet in depth. No items shall be placed in front of exit doors or egress paths. -
Open Violathesis.Pdf
The Pennsylvania State University The Graduate School College of Earth and Mineral Sciences DECONSTRUCTING THE MYTH OF CALIFORNIA: GENDER AND RACE IN DISNEY’S CALIFORNIA ADVENTURE A Thesis in Geography by Marina R. Viola 2009 Marina R. Viola Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Science December 2009 The thesis of Marina R. Viola was reviewed and approved* by the following: Lorraine Dowler Associate Professor of Geography and Women‘s Studies Thesis Advisor Melissa W. Wright Associate Professor of Geography and Women‘s Studies Karl Zimmerer Professor of Geography Head of the Department of Geography *Signatures are on file in the Graduate School ABSTRACT Disney turns fantasy into reality. ―Imagineers‖ are Disney‘s team of dream makers responsible for creating the magic. Nearly one dozen international theme parks, a cruise ship line, shopping centers, hotels and ownership of the community Celebration, Florida attest to Imagineering‘s cultural influence and success. This vast and variant space along with widely recognized topographic neologisms such as ―Disneyscapes,‖ and ―Disneyfied,‖ illustrate the Company‘s ability to transform ordinary landscapes into fantasy-scapes. In 2001, Disney deviated from its traditional Imagineering practices and attempted to re-recreate reality. Disney‘s California Adventure park opened as a celebration of the Golden State and the Golden Dreams that brought countless individuals in search of opportunity. Using qualitative methods, this study textually analyses the stories conveyed throughout the park‘s artwork, architecture, landscape and iconography. This thesis reveals that the lives and ―dreams‖ of various California subcultures are represented in demeaning and stereotypical manners that reinforce the superiority and dominance of white males over California‘s landscape. -
Disneyland – Anaheim, CA Address P.O. Box 3441 Anaheim, CA 92803
Disneyland – Anaheim, CA Address P.O. Box 3441 Anaheim, CA 92803 Customer Service Phone 714-781-4565 URL https://www.disneyland.com GENERAL INFORMATION Disneyland Resort •Main Street USA -typical Midwestern town during the early 20th Century •Tomorrowland -realistic culmination of futurist views •Fantasyland - classic stories of everyone's youth •Adventureland - exotic tropical place in a far-off region of the world •New Orleans Square - 19th Century New Orleans •Critter Country - Pacific Northwest forests •Mickey's Toontown - 1930's cartoons come to life •Frontierland - pioneer days along the American frontier California Adventure •Sunshine Plaza - park entrance •Paradise Pier - California boardwalk based on Santa Monica Pier and Santa Cruz Boardwalk. •A Bug's land - kids area •Golden State - California's natural settings •Hollywood Pictures Backlot - Hollywood themed attractions Disneyland offers a Package Check Service Fastpass service available on selected attractions. Disneyland Kennel Club is available for day use. Wheelchairs and lockers are available, visit Parkwide Services. Proceed directly to a park entrance and present your ticket(s) or have them scanned from your mobile device that has Internet access. You will not need to wait in Will Call or Ticket Purchase queues. You will be granted admission to the park after your valid ticket has been scanned and voided. TICKET INFORMATION Military Promotion (Salute) Tickets Tickets are valid for use from January 1 through mid-December ONLY. Blackout dates apply. Valid for admission to Disneyland and Disney's California Adventure Park for 3 or 4 Days. Same day visits to both parks are considered one day's use. 3 Days or 4 Days are nonconsecutive.