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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
Star Command, I'm Going to Be a While
Just Got Happier Star Command, I’m going to be a while. You and your family will keep pace with Lightning McQueen at the transformed Disney California Adventure® Park, featuring Cars Land, Buena Vista Street and World of Color nighttime water spectacular. Then, you’ll enjoy the one-and-only original Disneyland® Park, with its world-famous attractions, an all-new Mickey and the Magical Map show, Fantasy Faire character meet-and-greet and so much more. Ask your travel agent to help you plan a multi-day vacation and power up your family for a whole new level of fun! Experience it all with a multi-day Every Vacation Package Includes: Walt Disney Travel Company package: • Accommodations at one of the Hotels of the Disneyland® Resort or a nearby Good $ * Neighbor Hotel 105 • Disneyland® Resort souvenir tickets per person/per day • Exclusive! Walt Disney Travel Company Collectible Pin, Lanyard & Luggage Tag (Pins, lanyards and luggage tags may vary. One per person in package.) for a 3-Day/2-Night package for a family of 4! • Disneyland® Resort Attraction Photo** by Disney’s PhotoPass® Service • Ask your travel agent about more Magical Extras! Total package price $1,252* *Price per person, per day based on quad occupancy—2 Adults (18 and over), 1 junior (10-17) and 1 Child (ages 3-9), for a Walt Disney Travel Company package with a standard room at the Best Western Plus Pavilions for arrivals 1/24/14–2/13/14, 4/27/14–5/22/14, 9/19/14–10/9/14, 11/2/14–11/20/14 and includes a 3-Day Disneyland® Resort Park Hopper® souvenir ticket. -
Deca 5K Run/Walk Disneyland® Park Disney California
DECA 5K RUN/WALK APRIL 26 | 7:30 AM ANGELS STADIUM DECA’s conference community service event benefits the Muscular Dystrophy Association and DECA's scholarship fund. For details including cost and registration, visit the site below. ■ DECAREGISTRATION.COM/5KRUN The deadline to pre-order tickets, if still available, is Noon EST, Friday, April 21, 2017. Any remaining tickets will be available on-site while quantities remain. Ticket prices will be available at www.decaregistration.com/tours. DISNEYLAND® DISNEY CALIFORNIA DECA PARTY AT PARK ADVENTURE® PARK UNIVERSAL STUDIOS Enter a magical kingdom where you can sail with pirates, Explore seven exciting lands that bring to life Disney and explore exotic jungles, meet fairy-tale princesses, dive under Pixar stories and characters through amazing attractions, HOLLYWOOD® the ocean and rocket through the stars—all in the same day! entertainment and dining! The two most recent additions—Buena APRIL 27 | 4:00 PM—11:00 PM Disneyland Park is a beloved Southern California destination Vista Street and the awe-inspiring Cars Land—join the themed where generations of fans have made their Disney dreams come lands of Grizzly Peak, Paradise Pier, Pacific Wharf, “a bug’s land” $90 true. Opened in 1955, Walt Disney’s original theme park is divided and Hollywood Land. With so much to do day and night, Disney Get ready for the ultimate Hollywood experience! Find action- into eight extravagantly themed lands—Main Street, U.S.A., California Adventure Park has something for every DECA member. packed entertainment all in one place: thrilling theme park rides Tomorrowland, Fantasyland, Mickey’s Toontown, Frontierland, and shows, a real working movie studio, and Los Angeles’ best Critter Country, New Orleans Square and Adventureland. -
HOTELS of the DISNEYLAND RESORT 165
HOLLY WIENCEK PHOTOGRAPHY by BILL SFERRAZZA and ERIC WEBER INTRODUCTION 8 DISNEYLAND PARK 10 HOTELS of the DISNEYLAND RESORT 165 DOWNTOWN DISNEY DISTRICT 171 DISNEY CALIFORNIA ADVENTURE PARK 204 DISNEYLAND RESORT IS A WORLD OF MAGIC, a place where train station and into Town Square, I was overcome with emotion. stories, fantasy and enchantment unfold. It is a playground for It was familiar, yet brand new, and possessed a vibe I could hardly the child who lives within all of us, a manifestation of one man’s explain. The Disneyland Band was playing familiar tunes, and I dream. “Here you leave today and enter the world of yesterday, stopped in front of the fire station — Walt’s home away from home tomorrow and fantasy.” Disneyland Resort is a place where today — taking in the lamp in the window that glows as a reminder of disappears and fantasies spring to life, an imaginative story told his presence. It was surreal, as if I had just stepped into a dream, by Walt Disney that inspires all who follow in his footsteps. but I was about to walk in the same footsteps as one of the most It is no secret that I am a lifelong Disney enthusiast. It has creative minds to grace our world. been a part of my life since I was a toddler. Walt Disney World As I rounded the Emporium for my first glance of Sleeping Resort is a place where I escape my everyday world and immerse Beauty Castle, I was taken aback at how small it was. -
Downtown Disney District: Fact Sheet
Downtown Disney District: Fact Sheet ANAHEIM, Calif. – (July 8, 2020) The Downtown Disney District at the Disneyland Resort is a one-of-a-kind Disney experience, immersing guests in an exciting mix of family-friendly dining and shopping in a vibrant setting. A phased reopening of this outdoor promenade begins July 9, 2020. The 20-acre, 300,000 square-foot Downtown Disney District features dozens of distinct venues, including Naples Ristorante e Bar, UVA Bar & Cafe, Marceline’s Confectionery, Black Tap Craft Burgers & Shakes, WonderGround Gallery, Disney Home, The LEGO Store, Wetzel’s Pretzels, Jamba and more. As they stroll the district, guests can appreciate the beautiful landscaping and colorful florals that adorn the Downtown Disney District. World of Disney: The flagship World of Disney store in the Downtown Disney District is a dynamic and distinctively Disney retail experience. Guests discover a spacious atmosphere inspired as an animators’ loft, with uniquely themed areas, pixie dust surprises in the decor, nods to the classics from Walt Disney Animation Studios and new merchandise collections. These innovative features reinforce World of Disney’s reputation as a must-visit destination for Disney fans, offering the largest selection of Disney toys, souvenirs, accessories, fashions and collectibles at the Disneyland Resort. Distinctive Dining: There are many food and beverage locations, outdoor patios and distinctive menus at the Downtown Disney District. Guests will find something for every taste—from exquisite meals at open-air cafés to gourmet treats. Recent additions include Salt & Straw, offering handmade ice cream in small batches using local, organic and sustainable ingredients, and Black Tap Craft Burgers & Shakes, serving award- winning burgers and over-the-top CrazyShake milkshakes. -
NARRATIVE ENVIRONMENTS from Disneyland to World of Warcraft
Essay Te x t Celia Pearce NARRATIVE ENVIRONMENTS From Disneyland to World of Warcraft In 1955, Walt Disney opened what many regard as the first-ever theme park in Anaheim, California, 28 miles southeast of Los Angeles. In the United States, vari- ous types of attractions had enjoyed varying degrees of success over the preceding 100 years. From the edgy and sometimes scary fun of the seedy seaside boardwalk to the exuberant industrial futurism of the World’s Fair to the “high” culture of the museum, middle class Americans had plenty of amusements. More than the mere celebrations of novelty, technology, entertainment and culture that preceded it, Disneyland was a synthesis of architecture and story (Marling 1997). It was a revival of narrative architecture, which had previously been reserved for secular functions, from the royal tombs of Mesopotamia and Egypt to the temples of the Aztecs to the great cathedrals of Europe. Over the centuries, the creation of narrative space has primarily been the pur- view of those in power; buildings whose purpose is to convey a story are expensive to build and require a high degree of skill and artistry. Ancient “imagineers” shared some of the same skills as Disney’s army of creative technologists: they understood light, space flow, materials and the techniques of illusion; they could make two dimensions appear as three and three dimensions appear as two; they understood the power of scale, and they developed a highly refined vocabulary of expressive techniques in the service of awe and illusion (Klein 2004). Like the creators of Disney- land, they built synthetic worlds, intricately planned citadels often set aside from the day-to-day bustle of emergent, chaotic cities or serving as a centerpiece of es- cape within them. -
Upholding the Disney Utopia Through American Tragedy: a Study of the Walt Disney Company’S Responses to Pearl Harbor and 9/11
Upholding the Disney Utopia Through American Tragedy: A Study of The Walt Disney Company's Responses to Pearl Harbor and 9/11 Lindsay Goddard Senior Thesis presented to the faculty of the American Studies Department at the University of California, Davis March 2021 Abstract Since its founding in October 1923, The Walt Disney Company has en- dured as an influential preserver of fantasy, traditional American values, and folklore. As a company created to entertain the masses, its films often provide a sense of escapism as well as feelings of nostalgia. The company preserves these sentiments by \Disneyfying" danger in its media to shield viewers from harsh realities. Disneyfication is also utilized in the company's responses to cultural shocks and tragedies as it must carefully navigate maintaining its family-friendly reputation, utopian ideals, and financial interests. This paper addresses The Walt Disney Company's responses to two attacks on US soil: the bombing of Pearl Harbor in 1941 and the attacks on September 11, 200l and examines the similarities and differences between the two. By utilizing interviews from Disney employees, animated film shorts, historical accounts, insignia, government documents, and newspaper articles, this paper analyzes the continuity of Disney's methods of dealing with tragedy by controlling the narrative through Disneyfication, employing patriotic rhetoric, and reiterat- ing the original values that form Disney's utopian image. Disney's respon- siveness to changing social and political climates and use of varying mediums in its reactions to harsh realities contributes to the company's enduring rep- utation and presence in American culture. 1 Introduction A young Walt Disney craftily grabbed some shoe polish and cardboard, donned his father's coat, applied black crepe hair to his chin, and went about his day to his fifth-grade class. -
Water-Savvy Plants
Water-savvy plants at the olling down Route 66 in Cars Land in Disney California Adventure® park, you’re whisked away to the American Southwest thanks to a variety of cacti. Mosey on over to Frontierland Rin Disneyland® park and you’re transported to the wild wild West with a variety of lush, green plants and vibrant pops of pink and orange. These foliage masterpieces are all designed by our Horticulture team to match the story of each area. Several displays are artfully crafted to be water savvy – which adds up to huge water savings here in Southern California. Next time you’re visiting the Disneyland® Resort, be on the lookout for these plants. Frontierland Entrance, Disneyland® park ancho del Zocalo Restaurante, at the base of Big Thunder Mountain, welcomes diners with the Rwarmth of a hacienda in Mexico. Water-savvy Echeveria and Russelia pop next to the terracotta tile, while the dark greens of the citrus trees provide striking contrast. Frontierland Plants Echeveria agavoides ‘Lipstick‘ - Lipstick Citrus spp. – So widely cultivated, Russelia equisetiformis - Firecracker Echeveria - Hybrid - Mexico the origin is debated Plant - Mexico Anigozanthos ‘Harmony’ - Yellow Kangaroo Paw - Hybrid - Australia Aeonium arboretum- Canary Islands Tomorrowland Entrance, Disneyland® park he Finding Nemo Submarine Voyage queue landscape creates the feeling of an ocean habitat Tusing water-savvy plants whose shapes resemble sea anemone, coral and kelp. Tomorrowland Plants Echium candicans - Pride of Madeira - Madeira Euphorbia candelabrum - Candelabra Spurge Crassula ovata- Jade- South Africa - North Eastern Africa Crassula ovata ‘Hobbit’ – Hobbit Jade - Hybrid; Phoenix reclinata - Senegal Date Palm - Agave ‘Blue Flame’- Blue Flame Century Plant - Originally South Africa Arabian Peninsula, Madagascar Hybrid - Originally Southern USA/Northern Mexic`o Downtown Disney District Bridge he garden theme of the Downtown Disney District landscape is brought to life through swaths Tof purple and orange foliage. -
The Cinematic Worlds of Michael Jackson
MA 330.004 / MA430.005 /AMST 341.002 Fall 2016 Revised: 10-7-16 The Cinematic Worlds of Michael Jackson Course Description: From his early years as a child star on the Chitlin’ Circuit and at Motown Records, through the concert rehearsal documentary This is It (released shortly after his death in 2009), Michael Jackson left a rich legacy of recorded music, televised performances, and short films (a description he preferred to “music video”). In this course we’ll look at Jackson’s artistic work as key to his vast influence on popular culture over the past 50 years. While we will emphasize the short films he starred in (of which Thriller is perhaps the most famous), we will also listen to his music, view his concert footage and TV appearances (including some rare interviews) and explore the few feature films in which he appeared as an actor/singer/dancer (The Wiz, Moonwalker). We’ll read from a growing body of scholarly writing on Jackson’s cultural significance, noting the ways he drew from a very diverse performance and musical traditions—including minstrelsy, the work of dance/choreography pioneers like Fred Astaire and Gene Kelly, and soul/funk legends like James Brown and Jackie Wilson—to craft a style uniquely his own. Crucially, we will ask how Jackson’s shifting public persona destabilize categories of gender, sexuality, and race----in a manner that was very different from his contemporaries: notably, the recently-deceased David Bowie and Prince. Elevated to superstardom and then made an object of the voracious cultural appetite for scandal, Michael Jackson is now increasingly regarded as a singularly influential figure in the history of popular music and culture. -
Disneyland® to Provide a Comfortable, Safe, and Enjoyable Experience for Our Guests, Allowed in Designated Areas Only
Park Rules Smoking For the comfort Picnic Area A picnic area is Disney Magic you won't want to miss! of all our Guests, smoking is located west of the Disneyland® To provide a comfortable, safe, and enjoyable experience for our Guests, allowed in designated areas only. Park Main Entrance for your convenience. please comply with park rules, signs and instructions, including: We request that no food or beverage be Lockers Rentals available brought inside either Theme Park. Paint the Night, • All bags are subject to inspection prior to admission both inside and outside the Parks. • Proper attire is required Wheelchairs A limited All-New Electrical Parade Charging Lockers Rentals number of wheelchairs and Parade Route • Smoking is allowed only in designated areas available to secure and charge Electric Conveyance Vehicles are available • Weapons are strictly prohibited many personal electronic devices. to rent. Rental fee and refundable deposit Fantastic floats, beloved Disney Characters and required. Guests must be at least 18 Additional details and a complete listing of park rules are available at Resort Lost and Found costumed performers flow like a shimmering river of years of age to rent or operate an Electric Guest Relations or Disneyland.com/ParkRules Inquire at Resort Lost and Found, Conveyance Vehicle. neon right down Main Street, U.S.A. located west of the Disneyland® Park Special Considerations for Attractions Main Entrance. Services for Guests with Disabilities Guide for Guests with Disabilities is Matterhorn Bobsleds SAFETY: Please abide by all safety warnings and notices. Lost Guests Guests under the age of 10 available at Information Centers are escorted to Lost Children, next to First ( on the map). -
Street, Usa New Orleans Square
L MAIN STREET, U.S.A. FRONTIERLAND DISNEY DINING MICKEY’S TOONTOWN FANTASYLAND Restrooms 28 The Golden Horseshoe Companion Restroom ATTRACTIONS ATTRACTIONS Chicken, fish, mozzarella strips, chili and ATTRACTIONS ATTRACTIONS Automated External 1 Disneyland® Railroad 22 Big Thunder Mountain Railroad 44 Chip ’n Dale Treehouse 53 Alice in Wonderland tasty ice cream specialties. Defibrillators 2 Main Street Cinema 29 Stage Door Café 45 Disneyland® Railroad 54 Bibbidi Bobbidi Boutique 55 Casey Jr. Circus Train E Information Center Main Street Vehicles* (minimum height 40"/102 cm) Chicken, fish and mozzarella strips. 46 Donald’s Boat Guest Relations presented by National Car Rental. 23 Pirate’s Lair on 30 Rancho del Zocalo Restaurante 47 Gadget’s Go Coaster 56 Dumbo the Flying Elephant (One-way transportation only) 57 Disney Princess Fantasy Faire Tom Sawyer Island* hosted by La Victoria. presented by Sparkle. First Aid (minimum height 35"/89 cm; 3 Fire Engine 24 Frontierland Shootin’ Exposition Mexican favorites and Costeña Grill specialties, 58 “it’s a small world” expectant mothers should not ride) ATM Locations 4 Horse-Drawn Streetcars 25 Mark Twain Riverboat* soft drinks and desserts. 50 52 presented by Sylvania. 49 48 Goofy’s Playhouse 5 Horseless Carriage 26 Sailing Ship Columbia* 31 River Belle Terrace 44 59 King Arthur Carrousel Pay Phones 49 Mickey’s House and Meet Mickey 60 Mad Tea Party 6 Omnibus (Operates weekends and select seasons only) Entrée salads and carved-to-order sandwiches. 48 51 47 50 Minnie’s House 61 Matterhorn Bobsleds Pay Phones with TTY 27 Big Thunder Ranch* 32 Big Thunder Ranch Barbecue 46 7 The Disney Gallery 51 Roger Rabbit’s Car Toon Spin (minimum height 35"/89 cm) hosted by Brawny. -
Animation Building June 15, 2012
MERCHandise Shopping opportunity JUNE 15, 2012 Anim Ation Building DISNEY CALIFORNIA ADventure® park © Disney/Pixar 3 7-11 12-1 6 ZONE1 commemorative dated collection 1 1 UNITED STATES POSTAL SERVICE POSTCARD CANCELLATION $3.95 Limit TWO (2) per Guest 2 2 BRONZE MAGNUM COIN Edition Size: 250 Dimensions: 2.5” diameter $75 Limit ONE (1) per Guest 4 3 EmbS OS ED WATCH $89.95 Limit ONE (1) per Guest 4 TumbER L $16.95 Limit TWO (2) per Guest BKAC 5 BA SEBALL CAP 5 $21.95 Limit TWO (2) per Guest FRONT 6 C ANVAS TOTE $34.95 Limit TWO (2) per Guest 6 7-11 L ADIES COMMEMORATIVE TEE $31.95 S (7), M (8), L (9), XL (10), XXL (11) Limit TWO (2) of each size per Guest 12-16 COMMEMORATIVE TEE (ADULT) $27.95 S (12), M (13), L (14), XL (15), XXL (16) Limit TWO (2) of each size per Guest 17 WALT & MICKEY “STORYTELLERS” STATUE Edition Size: 250 Dimensions: 91/4” H x 5” W x 3” D (with base) $195 17 Limit ONE (1) per Guest Paid admission is required to enter Disney Theme Parks. All events and information are subject to cancellation or change without notice including but not limited to dates, times, artwork, release dates, edition sizes and retails sizes. ©Disney/Pixar 1 5 ZONE2 PINS 1 “ I WAS THERE” – DISNEY CALIFORNIA ADVENTURE® PARK Edition size: 5,000 $13.95 Limit ONE (1) per Guest 2 “ I WAS THERE” – CARS LAND Edition Size: 2,000 $13.95 Limit ONE (1) per Guest 2 3 D ISNEY CALIFORNIA ADVENTURE® PARK COMMEMORATIVE Edition Size: 2,500 $13.95 6 Limit ONE (1) per Guest 4 WALT & MICKEY PORTRAIT Edition Size: 1,000 $15.95 Limit ONE (1) per Guest 5 WALT DEDICATION Edition Size: 2,000 $13.95 3 7 Limit ONE (1) per Guest 6 CDARS LAN GRAND OpENING Edition Size: 2,000 $13.95 Limit ONE (1) per Guest 7 R ADIATOR SPRING RACERS GRAND OpENING 8 Edition Size: 2,000 $11.95 Limit ONE (1) per Guest 8 Lu IGI’S FLYING TIRES G RAND OpENING Edition Size: 2,000 $11.95 4 Limit ONE (1) per Guest 9 9 MATER’S JUNKYARD JAMBOREE G RAND OpENING Edition Size: 2,000 $11.95 Limit ONE (1) per Guest Paid admission is required to enter Disney Theme Parks.