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About the Ovation Awards Award of Merit Award Of TABLE OF CONTENTS OVATION Awards 2019 Sponsors.......................................................................... 3 About the OVATION Awards ................................................................................. 4 2019 IABC/TORONTO Awards of Distinction.......................................................... 5 People’s Choice Award........................................................................................... 6 IABC/Toronto Student of the Year Award.............................................................. 6 2019 IABC/Toronto OVATION Award Winners ...................................................... 9 Communication Management.................................................................... 9 Communication Skills.................................................................................17 2019 IABC/Toronto OVATION Award Judges.........................................................98 About IABC.............................................................................................................99 Become a Member ................................................................................................99 2 SPONSORS 3 ABOUT THE OVATION AWARDS For more than 30 years, IABC/Toronto’s OVATION Awards have offered communication professionals in the Greater Toronto Area an opportunity to present their best work for feedback and recognition from their peers. Entries are evaluated against the IABC Global 7- point scale of excellence. The award level winners receive is based on their total score, determined by senior communicators who are recruited as judges. The judging criteria for the submissions include clear objectives, originality and demonstrated results. There are two levels of OVATION Awards: AWARD OF MERIT AWARD OF EXCELLENCE Entries that scored between Entries that scored between 5.25 to 5.74 5.75 to 7 In addition, there are six Awards of Distinction, which are determined as follows: AWARDS OF DISTINCTION Each Award of Excellence Each Award of Merit Highest Point Total = 3 Points = 1 Point = Award of Distinction The awards are open to all Greater Toronto Area (GTA) communications practitioners including non-members. Each submission must have been planned, produced and completed within a period of three years prior to December 31, 2018. 4 AWARDS OF DISTINCTION The following awards celebrate exceptional OVATION Awards. The IABC/Toronto OVATION Awards of Distinction are based on the number of winning entries per organization and a points system. Each Award of Excellence earns three points and each Award of Merit earns one point. Companies in each category with the highest point total win. In the event of a tie, the winner is decided by the median score of the Excellence Awards. The results have been tabulated and are as follows: BOUTIQUE AGENCY OF THE YEAR (FIVE OR FEWER EMPLOYEES) ruckus Digital SMALL AGENCY OF THE YEAR (SIX TO 20 EMPLOYEES) Craft Public Relations MID-SIZED AGENCY OF THE YEAR (21 to 50 EMPLOYEES) Strategic Objectives LARGE AGENCY OF THE YEAR (21 to 50 EMPLOYEES) Weber Shandwick Canada CORPORATE COMMUNICATIONS DEPARTMENT OF THE YEAR The Regional Municipality of York (York Region) NOT-FOR-PROFIT COMMUNICATIONS DEPARTMENT OF THE YEAR The Canadian Payroll Association 5 PEOPLE’S CHOICE AWARD The People’s Choice Award is voted on by the IABC/Toronto membership in an online poll. Members vote for the program they believe was the most successful. All OVATION Awards of Excellence that meet the entry criteria are eligible. 2019 IABC/TORONTO PEOPLE’S CHOICE AWARD WINNER The Woods Parka Lodge Weber Shandwick Canada IABC STUDENT OF THE YEAR AWARD Shane Madill This award recognizes a student from an accredited institution who demonstrates excellence in communications and the greatest potential to be the best all-round future professional. Shane is a post-graduate student in the Public Relations Corporate Communications certificate program at Centennial College. Along with their resume, Student of the Year applicants are asked to submit a news release outlining how they plan to make an impact on the practice of public relations and communications in the future. See the next two pages for Shane’s winning submission. 6 From Editor-in-Chief to PR practitioner, Shane Madill plans to inspire storytellers across industries Recognized for his journalism work over the past decade, Madill will take his experiences as a communications leader to PR in Toronto TORONTO, April 22, 2019 – Shane Madill today announced his intentions to apply for the IABC/Toronto 2019 Bobbie Resnick Student of the Year Award to continue his passions for writing, editing and helping people tell their stories. Madill’s unique perspective and experience will continue to be assets as Centennial College’s CPRS student steering committee representative and as an intern for one of the best communications agencies in Canada, Kaiser Lachance. “The main trait I have seen contribute to success over the years, no matter what the subject matter it may be or what role they have in the organization, has been the dedication people have for their craft,” said Madill. “It comes through in everything they do. Their processes, how they work with others and their outputs all have a little something extra that helps elevate them. I am constantly inspired by my classmates at Centennial and my colleagues at Kaiser Lachance that have this enthusiasm, and hope that I can continue helping them demonstrate and develop their abilities and passions.” During his studies, Madill contributed heavily to Canada’s Top 40 Under 40, an annual awards program dedicated to recognizing outstanding young achievers in Canada. He started in a research role to help edit a database of former recipients, and volunteered with JST Productions for the event rollout of the 2019 gala. He was then a key member for a small team that created and executed an alumni engagement plan, which is nominated for the CPRS Toronto Student Communications Plan of the Year. This was focused on attracting and engaging influential members of various industries across the GTA to brainstorm and implement solutions to issues affecting the future of work, and creating a turnkey facilitator’s package to replicate these efforts across the country. Madill also worked with five other students to organize a two-hour event with no budget that raised more than $1,000 for Jennifer Ashleigh Children’s Charity, a charitable organization focused on helping children with physical disabilities, medical issues and mental health disorders that have expenses not covered by OHIP. “There are a lot of opportunities to help those in need and help express perspectives that should be given more attention,” said Madill. “Whether it is an internal or external strategy, our words and actions have the ability to help a countless number of lives throughout our careers.” Madill developed his passion in Centennial College’s public relations and corporate communications program, where he applied the skills learned at The Silhouette, McMaster University’s newspaper, to these efforts and other PR projects. He became proficient with databases such as Cision, Meltwater and MRP, gained expertise in the full Adobe Creative Suite and continued to develop his writing abilities. With an understanding of the scope and variety possible in the industry, Madill is a jack of all trades and aspires to master as many as possible. Madill will continue to pursue volunteer efforts across the industry, embrace learning opportunities, continue his work with Canada’s Top 40 Under 40 and use his abilities to create positive change. For more information on Madill’s background and PR ambitions, visit https://madills.wixsite.com/shanemadill About Shane Madill Shane Madill is a 25-year-old PR practitioner who recently completed his post-graduate studies in Centennial College’s public relations and corporate communications program. He is currently in the first month of his internship with Kaiser Lachance in downtown Toronto where he has earned a reputation for 7 his strong work ethic and high quality outputs. Prior to attending Centennial College, Madill was the Editor-in-Chief of The Silhouette and completed his undergraduate studies in economics at McMaster University. About Centennial College and the Story Arts Centre Established in 1966, Centennial College is Ontario's first public college, primarily serving the eastern portion of the GTA through five campuses. It has a record of exemplary teaching, innovative programming and partnership building. With a full-time enrolment of 22,000 students, Centennial is recognized as one of the most culturally diverse post-secondary institutions in Canada. www.centennialcollege.ca The Story Arts Centre is home to Centennial's School of Communications, Media, Arts and Design, offering programs such as public relations and corporate communications, advertising, journalism, broadcasting and film, animation, art and design, and performance programs such as music and dance. 8 2019 IABC/TORONTO - AWARDS WINNERS COMMUNICATION MANAGEMENT This division includes projects, programs and campaigns defined by a communication plan. Entries in these categories might: • include a combination of communication materials, or • focus on a single communication initiative within a larger campaign Entrants must demonstrate how their project applied a full range of planning and management skills and address how the entry relates to and affects the organization’s overall business strategies. INTERNAL COMMUNICATIONS
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