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Revolutionizing Workflows for Quality Designs. Dentsu Isobar Delivers Strong Designs by Improving Collaboration and Communication with Adobe Creative Cloud

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Revolutionizing Workflows for Quality Designs. Dentsu Isobar Delivers Strong Designs by Improving Collaboration and Communication with Adobe Creative Cloud Adobe Customer Story Revolutionizing workflows for quality designs. Dentsu Isobar delivers strong designs by improving collaboration and communication with Adobe Creative Cloud. “We are gaining peace of mind while improving efficiency. Since switching to Adobe Creative Cloud for enterprise, our number of Adobe Creative Cloud users has increased dramatically.” Ms. Satoe Aizawa, Senior Manager, Corporate Management Division, Dentsu Isobar SOLUTION Adobe Creative Cloud for enterprise Adobe Experience Cloud, including the Adobe Experience Manager solution within Adobe Marketing Cloud RESULTS FASTER product license distribution, from 10 days to just 2 days Improved WORK EFFICIENCY, producing 2x volume using only 80% of resources Produced clear customer proposals by VISUALIZING concepts using Adobe XD Realistic PROTOTYPES that encourage user-centric design Adobe Customer Story Dentsu Isobar Inc. Established in 2016 Employees: 435 Tokyo, Japan www.dentsuisobar.com CHALLENGES • Managing software licenses for lower costs and with greater efficiency • Maintaining high levels of security for customer projects • Improving customer communication for more meaningful design Revolutionizing creative work Dentsu Isobar Inc. is a global agency that provides a wide variety of solutions and services in the digital marketing field. The agency specializes in experience design, which combines technology and creativity USE CASES to provide high added value to clients in Japan and around the world. Services include planning corporate digital strategy, consulting, system development, attribution analysis, and the planning and production of • Content Marketing & Velocity websites or mobile applications. • Security & Control By deploying Adobe Creative Cloud for enterprise, Dentsu Isobar improved security and achieved more efficient • Mobile & UX Design license management for its creative workflows. By dramatically improving internal business efficiency, Dentsu Isobar improved the quality of how it communicates with its customers. Adobe Creative Cloud for enterprise played a major role in revolutionizing how people work at the company. Improving management efficiency and security Ms. Satoe Aizawa works for the Corporate Management Division managing internal systems. According to Ms. Aizawa, deploying Adobe Creative Cloud for enterprise has been valuable in reducing management costs and enhancing security. “In the past, it would take 10 working days from the time users applied to use Adobe products to the moment licenses arrived,” says Ms. Aizawa. “Now that we can manage licenses in the cloud, we can have them ready within two working days. Furthermore, by using single sign-in for Adobe Creative Cloud services, we accomplished a comprehensive management over Adobe Creative Cloud accounts and other services. Compared to managing accounts individually, we are improving both management efficiency and security.” Adobe Customer Story When investigating cloud services, Ms. Aizawa conducted a risk analysis and came to the conclusion that using cloud services with proper rules in place would lead to greater business development compared to unconditionally prohibiting the use of cloud services. “At the end of the day, we exchange data with a great number of parties,” says Ms. Aizawa. “If we conduct all of these interactions through cloud solutions that we can operate securely, such as Adobe Creative Cloud, we can simplify data management and gain access anywhere. We are gaining peace of mind while improving efficiency. Since switching to Adobe Creative Cloud for enterprise, our number of Adobe Creative Cloud users Ms. Satoe Aizawa, Mr. Hideaki Murata, Senior Manager, Project Director, has increased dramatically.” Corporate Management Experience Marketing Division Department 5 Improving efficiency by collaborating through Adobe XD According to Ms. Aizawa, using cloud services has revolutionized the way that people work at Dentsu Isobar. One example is that many staff members have become Adobe XD users. This is not limited to creative “Using Adobe XD, producers can positions, but also involves planners and directors. Mr. Hideaki Murata from the Experience Marketing view designs shared by designers on Department 5 emphasizes how Adobe XD enables people to make better use of their time at work. their smartphones. Even if they are “Previously, we would use presentation software to create a visual representation of an interface,” says working remotely, they can review Mr. Murata. “But it proved difficult to obtain approvals if producers were working out of the office. Designers designs between meetings and would need to wait for approval until they were done with meetings and had come back later that day, meaning that production would essentially shut down. Using Adobe XD, producers can view designs shared designers can quickly receive any by designers on their smartphones. Even if they are working remotely, they can review designs in between necessary feedback.” meetings and designers can quickly receive any necessary feedback.” Mr. Hideaki Murata, Project Director, In Mr. Murata’s case, switching from presentation software to Adobe XD allowed him to double his production Experience Marketing Department 5, workload for about 80% of the resources compared to the same time period in the previous year. The entire Dentsu Isobar team experienced similarly dramatic efficiency improvements. Clarifying issues from early on Mr. Masaru Yagi from Experience Marketing Department 5 is a planner who switched to Adobe XD for some of his proposals. He primarily oversees strategy development for the early stages of projects. “In the past, we would just talk through concepts and confirm the direction of a project, but there were many times where customers would see the screens our designers had created and would comment that it was quite different from what they had imagined,” says Mr. Yagi. “Using Adobe XD, our concepts can easily be presented by creating realistic screens. Visualizing the content of the proposal provides us with a clear course of action to refine the design and reduce the need for revisions.” Adobe Customer Story Furthermore, Mr. Yagi says that when the concept can be seen on a screen, customers are able to come up with unexpected information and can better clarify any issues. “Customers get a real sense of the design when they can try it out on a smartphone or a computer, making meetings very lively, which leads to more productive conversations,” says Mr. Yagi. “We can draw out more information about their needs and issues with a design, and get a better sense of how they really feel about the proposal. We could even come to the next meeting with a completely different idea, so we strongly feel that this leads to better proposals.” Mr. Masaru Yagi, Mr. Tsutomu Kawakami, UX Strategist and UX Senior Project Manager, Planner, Experience Platform Development Promoting the switch to user-centric design Marketing Department 5 Department According to Mr. Yagi, not only does Adobe XD improve the quality of conversations with the client, but it has also helped evolve the workflow for wireframe creation. “Customers get a real sense of the “Adobe XD allows us to produce very practical designs,” says Mr. Yagi. “From the very early stages of content design when they can try it out design, we can incorporate a sense of visual design. This reduces discrepancies between the wireframe plan on a smartphone or computer, and the design, and allows us to improve the accuracy of our output.” making meetings very lively, “With more people using Adobe XD, we are getting to the point where even our wireframes will be expected which leads to more productive to clearly communicate ideas, so the people working on layouts will also be expected to have some skill in conversations.” design,” adds Mr. Yagi. Using the prototype feature in Adobe XD allows Dentsu Isobar to experience what it is like for users who Mr. Masaru Yagi, UX Strategist and UX Planner, visit a website from a lower-level page. According to Mr. Yagi, the sense of realism is quite different because Experience Marketing Department 5, people can see the prototype on an actual screen. Dentsu Isobar “Working with prototypes in Adobe XD, we realized that we used to design sites from the point of view of “Because they were handling a designer who understood how the entire site looked,” says Mr. Yagi. “We now know that many users will not be coming directly to the home page, and unawareness of the design and site structure could make it so many images and had a difficult for them to figure out what action to take next. We are grateful to Adobe XD for helping us realize complicated approval process, that there is still much we can do to create user-centric designs.” the cost of asset operations was starting to become an issue. Linking creative and digital marketing We proposed improving this by Dentsu Isobar helps customers improve their businesses by sharing knowledge cultivated by the marketing implementing Adobe Experience business and deploying Adobe Experience Cloud for its customers. Manager Assets.” For Dome Corporation, Dentsu Isobar improved the management efficiency for the company’s high volume of digital assets by recommending a new workflow that would allow creative staff to focus on their Mr. Tsutomu Kawakami, Senior Project core responsibilities. Mr. Tsutomu Kawakami from the Platform Development Department took part in the Manager, Platform Development planning of this project and supported the architecture and operations
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