1. INTRODUCTION
1.1 Background
This Prospectus is prepared by the evolve Housing Market Renewal Partnership. It represents a commitment by partners to address weak and dysfunctional housing markets across the Black Country and Telford area and support the urban renaissance agenda that underpins the Regional Spatial Strategy and Regional Housing Strategy, as well as the priorities within the Black Country Study and the emerging City Region Development Plan.
It provides the rationale behind proposed interventions that have been put forward by the evolve Partnership. These actions are both immediate and longer-term in scope. We have developed an initial programme that will ensure that the key components are put in place to deliver a long term programme which will address low demand issues and deliver a revitalised housing offer that impacts on the physical, social and economic fabric in a variety of areas where housing stress is most acute. The key outcomes we are aiming to achieve are:
• A growing, balanced, diverse and cohesive population. • A high quality, attractive environment that contributes toward urban renaissance and economic and population growth. • A bigger, more modern and stronger economy, attractive to investors, that secures accelerating prosperity, which is shared by all.
The evolve aims and strategy have been framed to sit within the context of key local, sub regional and regional policies, as well as the shifting national policy agenda. In particular, the Black Country Study sets out a strategy for achieving urban renaissance by reversing net outmigration, securing population growth, raising income levels, accommodating a more balanced population and creating a high quality sustainable environment. The cornerstones of this strategy are specific proposals for securing residential growth in four strategic centres and along transport networks. The evolve evidence base was developed in tandem with the build- up of the BCS and the prospectus endorses this spatial approach. It additionally encompasses proposals for Telford, which has strong linkages with the Black Country and which therefore needs to be addressed together if the RSS agenda for the region is to be effectively pursued.
This Prospectus will help guide regional agencies and the five local authorities in determining the housing and related investment priorities and programme for the area. These priorities have emerged from the evidence base, which has identified: