INGREDIENT TRENDS 2021 The desire to live a “greener” life is influencing consumers to pay more attention and understand ingredients used in their beauty and personal care products. Transparency is becoming more valuable making it important for consumers to want to know how ingredients are sourced, where they are made and by whom. Concerns over potentially harmful ingredients in products are driving perceptions that natural ingredients are safer than mainstream ones. Popular natural ingredients originate from the food and beverage space making them more trustworthy due to their familiarity.

Sozio’s Ingredient Trends support product ingredient claims, boosting the feeling of efficacy and the composition of the p r o d u c t .

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EDITORIAL - 1 - Source: Mintel A YEAR OF INNOVATING IN SUNCARE, 2020 INGREDIENT TRENDS 2021

Beneficial Botanicals

Refreshing Fruits

Magic Mushrooms

NUT - r i t i o n a l G r a i n s

Ocean Garden

Wearing Kombucha

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CONTENT - 2 - INGREDIENT TRENDS 2021

Botanical claims continues to show steady growth as the consumer demand for natural & plant-based formulations increase. The botanical plants & flowers have intriguing stories that intertwine with their healing & BENEFICIAL rejuvenating properties.

T O N Y M O L Y Intense Care Homme Emulsion

HERBIVORE Bakuchiol Retinol Alternative Serum

BOTANICALS D R . J A R T Cica Tiger Grass Repair Serum

BIORE Witch Hazel Pore Clarifying Cooling

- 3 - Source: Mintel THE FUTURE OF SOAP, BATH & SHOWER PRODUCTS, 2020 INGREDIENT TRENDS 2021

Tulsi is an herb that often goes by Holy Basil and originated in India. It 668C was first used in teas due to its effect of reducing metabolic stress. 349C Holy Basil is working its way into new topical beauty products because of i t s adaptogenic benefits. Tulsi can reduce inflammation, clear acne and 576C TULSI brighten hyperpigmentation - a l l signs that your skin is under stress. This holy herb is also a hero ingredient for hair, preventing hair

loss and premature greying. 4 7 1 1 0 0 M O S

M i n t I S L U T Green Notes T u l s i

B a s i l

- 4 - WITCH HAZEL s u n b u r n s . and inflammation. inflammatory conditions and addressed problems like acne, Witch Hazel has been used for a remedy for various skin care conditions relating to irritation Indigenous to the United States, to cure minor burns. Now, we are centuries by Native Americans as Originally, Witch Hazel was a way into various beauty products that seeing the ingredient incorporated - 5 - 130C 116C 7624C L i n d e n J a s m i n e L a v e n d e r

P e t i t g r a i n

Witch Hazel Herbal Notes 5 7 1 1 0 0 M O S

INGREDIENT TRENDS 2021 L E Z A H H C T I W CICA 1 2 0 2 S D N E R T T N E I D E R G N I . n o i e t h a t t o i o r s r i o t n i y k t s i l y s i n e m b a r u a a r r c e s i s t a n i p i d e k , n f r s s a o k d n s s e n y i a r s a t m e u u d z a a e e i c e s k r e b u i u b l t e s s h i s i t t e o a t c m n c a u i i r d C e o t n r n , e p e d g r l e e r r f o e f w r p r i i l e d e e h , h h w s o t . s N o n a a n t i r i o k g s t s A b i r u r e n r n i g i o e i d h t n l s t w u d s o o n a n w u k o n s w w t r o n e n a g k l i p t o s a l a s i , a c i C - 6 - 2565C 3435C 369C t n a r r u c k c a l B s s a r G r e g i T k s u M e t i h W

o o b m a B

7 7 1 1 0 0 M O S A C I C INGREDIENT TRENDS 2021

2077C Bakuchiol is the buzziest new L O I H C U K A B skin care ingredients. It is an extract from the seeds of the 528C b a b c h i plant, used in Ayurveda and Chinese medicine.

Bakuchiol, the natural 7743C alternative to retinol is said to increase cell turnover and collagen without the unwanted side effects and irritation that retinol contains.

P e a r Green Notes

J a s m i n e B a k u c h i o l O r r i s

V a n i l l a BAKUCHIOL S O M 0 0 1 1 7 6 W h i t e M u s k

- 7- INGREDIENT TRENDS 2021

Exotic fruits from the food & beverage industry, bring new stories and benefits to the beauty and personal care arena. Their loud colors, scents & textures give off a REFRESHING natural and fun consumer experience.

BARE MINERALS Poreless Oil-Free Face

TUTTI FRUTTI Spa Lychee & Rambutan Body Butter & Beverage

FRUITS T H E S A E M Calamansi Pore Freshener

B U R T S B E E S Renewal Intensive Firming Serum

- 8 - INGREDIENT TRENDS 2021

Native to the South Pacific Islands, Noni is a powerful 3561C superfruit and antioxidant. The fruit contains more than 100 vitamins and minerals, including 365C high traces of Vitamins A and C.

It is loved for its rejuvenating properties. Noni helps to protect 150C

NONI the skin from environmental damage and contains soothing a n d a n t i - aging benefits. When drinking the juice, Noni may also improve the quality of hair or can also be applied topically as a

treatment for the scalp. 6 9 0 1 0 0 M O S P e a r

Green Notes I N O N

R o s e N o n i C u c u m b e r Watermelon Aqueous Notes

- 9 - INGREDIENT TRENDS 2021

A c h a c h a is an exotic fruit 137C known to Bolivia as the

A c h a c h a i r ú , meaning honey kiss. A H C A H C A It is a highly prized fruit, having been cultivated for many 1345C c e n t u r i e s .

A c h a c h a is found in domestic 3539C orchards in the tropical lowlands of the Amazon Basin. The fruit is just now being internationally commercialized and is known for its rich source of essential nutrients like potassium and vitamin C.

P i n e a p p l e Acidulous Notes

A c h a c h a A p r i c o t J a s m i n e Milky Notes

R a s p b e r r y

ACHACHA W h i t e M u s k S O M 0 0 1 1 7 8

- 10 - INGREDIENT TRENDS 2021

2035C Rambutan is native to the M a l a y - Indonesian region and is closely related to other tropical fruits, like lychee. 1935C

R a m b u t means hair in the native l a n g u a g e - with reference to the way this superfruit looks. 2293C Ironically, Rambutan extract also has many benefits for hair,

as it helps protect it from RAMBUTAN pollution, improves its strength,

and increases scalp hydration. 9 7 1 1 0 0 M O S R a m b u t a n N A T U B M A R Blackberry L y c h e e G r a p e

R o s e J a s m i n e

C e d a r w o o d Sandalwood

- 11 - INGREDIENT TRENDS 2021

2426C Calamansi is a Filipino citrus used in the country’s popular I S N A M A L A C food dishes for its unique tart yet sweet combination that is 2010C hard to find elsewhere.

Popular in South Korea, Calamansi contains high 135C Vitamin C, which is a star ingredient for anti - a g i n g a n d skin brightening products. We are beginning to see Calamansi gain more momentum in the Western region.

M a n d a r i n C a l a m a n s i Grapefruit Green Notes

L i l a c

R o s e

CALAMANSI S O M 0 0 1 1 8 0

- 12 - INGREDIENT TRENDS 2021

The magic of mushrooms have been used in Chinese medicine for thousands of years. Each mushroom providing their own beneficial property anywhere from moisturizing to antioxidant properties for MAGIC skincare products.

ORIGINS Mega-Mushroom Relief & Resilience Advanced Face Serum

YOUTH TO THE PEOPLE Adaptogen Deep Moisture Cream

MUSHROOMS VOLITION BEAUTY Snow Mushroom Water Serum

M O O N J U I C E Chaga Protective Supershroom Supplement - 13 - INGREDIENT TRENDS 2021

7554C Chaga is a rare and multifaceted, w o o d - like mushroom that grows on birch trees in colder weather c l i m a t e s . 159C

This magical mushroom contains the highest known concentration of antioxidants than any other 4216C

CHAGA superfood. Those antioxidants help shield the skin from daily environmental disruptors that can

contribute to aging. 1 8 1 1 0 0 M O S

P e p p e r A G A H C Eucalyptus T h y m e C h a g a

O a k M o s s P a t c h o u l i A m b e r y W o o d s Earthy Notes

- 14 - INGREDIENT TRENDS 2021

3288 Lichen is a beautiful fungus - C like moss that grows on rocks

and tree branches. They can N E H C I L survive extreme temperatures 5473C - from the icy cold tundra to the heat of the desert.

Newly emerging in the beauty 2461 world, but taking over the C food industry, lichen could provide a source of nutrition in the event of a future food shortage as it can survive harsher climates.

Green Notes

C l o v e M y r r h White Flowers Solar Notes

LICHEN Lichen Accord

SOM001182 O a k M o s s O p o p o n a x Whiten Musk

- 15 - INGREDIENT TRENDS 2021

Nuts & grains stock an extensive range of beauty & personal care products. We are continuing to see them worked into formulas across product categories due to NUT- their various textures and benefits. RITIONAL

AVEENO Oat Milk Blend

FRESH Rice Dry Oil

SUNDARI GRAINS Neem & Tamanu Corrective Moisturizer

SUPERGOOP! Glow Stick SPF 50

- 16 - INGREDIENT TRENDS 2021

2006C Oat ingredients have been in since the 1930s, when their power to relieve itching and protect the skin 1205C became widely known.

Recently, we have seen a huge 7508C OAT launch of oat milk - based beauty and personal care products. This hero ingredient is used because of its extreme hydrating and anti - a g i n g properties.

B e r g a m o t 3 8 1 1 0 0 M O S H a z e l n u t

O a t OAT C o c o n u t C a r d a m o m

B e n z o i n V a n i l l a T o n k a B e a n S a n d a l w o o d

- 17 - INGREDIENT TRENDS 2021

464C The tamanu nut tree is a tropical evergreen that grows in Polynesia and other Pacific Islands. For U N A M A T centuries, Tamanu Oil has been 326C used for medical practices by the Polynesian people to treat an enormous amount of skin 607C conditions.

It has taken over the beauty world for its ability to heal damaged s k i n - such as scarring, acne or stretch marks.

Green Notes

R o s e T a m a n u Milky Notes

V a n i l l a TAMANU P a t c h o u l i

S O M 0 0 1 1 8 4 C e d a r w o o d S a n d a l w o o d

- 18 - INGREDIENT TRENDS 2021

424C A J - beauty secret, the benefits of rice were discovered by Japanese rice farmers that had their hands immersed in rice paddies all day. 4025C They began to realize the renewing, purifying and nourishing benefits that rice had to offer.

2316C RICE Migrated from the food and beverage space, we are seeing rice oil and rice water formulated

into several new beauty products. 5 8 1 1 0 0 M O S Grapefruit

L y c h e e E C I R

R o s e

R i c e O a k M o s s W h i t e M u s k

- 19 - INGREDIENT TRENDS 2021

Infusing beauty products with thoughtfully sourced marine-based ingredients unites consumer’ desire for sustainable and natural products with a unique source of strong actives - each of which has their own OCEAN captivating story.

MARIO BADESCU Seaweed Cleansing Soap

STARSKIN The Master Cleanser Sea Kelp Mask GARDEN EDIBLE BEAUTY Deep Sea Collagen Elixir Serum

MOLTON BROWN Red Dulse Seaweed Deep Conditioning Mask

- 20 - INGREDIENT TRENDS 2021

Sea Kelp is normally found in the Antarctic Ocean, it grows in 640C ‘underwater forests’, and has been said to be around for millions of y e a r s . 3501C Sea kelp is packed full of skin - benefiting properties. It can help calm and sooth dry skin, is known to reduce the appearance of 2427C breakouts and is a rich

S E A K E L P anti- aging skin ingredient. Sea Kelp is also the ideal fix for thinning hair since it is rich in iodine,

potassium and iron. 7 8 1 1 0 0 M O S

M a n d a r i n P L E K A E S Green Notes

S e a K e l p Marine Notes Aqueous Notes

O a k M o s s

- 21 - INGREDIENT TRENDS 2021

339C Sea fennel is the be - a l l - c u r e - L E N N E F A E S all in the beauty market. It is one of those ingredients that 374C everyone can use, and it will in one way or another enhance your skincare routine.

3282C Sea fennel is known for softening, hydrating, unclogging pores, boosting collagen, minimizing wrinkles - the list goes on.

B e r g a m o t

S e a F e n n e l Eucalyptus L a v e n d e r Lily of the Valley

Marine Notes SOM001188

S E A F E N N E L P a t c h o u l i C e d a r w o o d

- 22 - INGREDIENT TRENDS 2021

Dulse Seaweed is found in the cold 179C waters of Europe and America. It first came from the food industry as t h e b e s t - selling seaweed due to its unique flavor and rich Vitamin A 195C c o n t e n t .

More recently, Dulse Seaweed is the trendiest marine ingredient for 3115C personal care products. It helps deeply condition hair or can be used in skin care for its nutrients, vitamins and trace minerals that

absorb into the skin and promote a DULSE SEAWEED

healthier complexion.

3 5 1 1 0 0 M O S D E E W A E S

Green Notes E S L U D

Dulse Seaweed Marine Notes Salty Notes

A m b e r

- 23 - INGREDIENT TRENDS 2021

The probiotic drink is already trendy with everyone on a wellness kick. It turns out, the fermented tea, is also an amazing additive to your skincare routine. We are witnessing a boom WEARING in new kombucha beauty launches.

GTS Kombucha Sacred Life

YTP Kombucha + 11% AHA Exfoliation Power Toner

KOMBUCHA S W E E T C H E F Ginger Kombucha + Vitamin D Chill Mist

EMERGEN - C Scientific Organics Kombucha Cleanser

- 24 - INGREDIENT TRENDS 2021

The probiotic drink works 197C similarly on the face as it does when you digest it - K o m b u c h a helps improve skin health by balancing out harmful bacteria 3564C and restoring the skin’s barrier f u n c t i o n .

Kombucha has a lot more than 107C probiotics to help feed your skin. It contains vitamins B1, B12 and

KOMBUCHA vitamin C. These vitamins are vital antioxidants that help maintain skin elasticity and

repair damaged skin.

9 8 1 1 0 0 M O S A H C U B M O K B e r g a m o t

Eucalyptus J a s m i n e V i o l e t

K o m b u c h a C e d a r w o o d Sandalwood

- 25 - INGREDIENT TRENDS 2021

BENEFICIAL REFRESHING M A G I C BOTANICALS FRUITS MUSHROOMS

TULSI SOM001174 NONI SOM001096 CHAGA SOM001181

WITCH HAZEL SOM001175 ACHACHA SOM001178 LICHEN SOM001182

CICA SOM001177 RAMBUTAN SOM001179

BAKUCHIOL SOM001176 CALAMANSI SOM001180

NUTRITIONAL OCEAN W E A R I N G GRAINS GARDEN KOMBUCHA

OAT SOM001183 SEA KELP SOM001187 KOMBUCHA SOM001189

TAMANU SOM001184 SEA FENNEL SOM001188

DULSE RICE SOM001185 SOM001186

SEAWEED RECAP OF SUBMISSIONS

- 25 - ∙ P e r f u m e y o u r w o r l d ∙

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