INGREDIENT TRENDS 2021 The desire to live a “greener” life is influencing consumers to pay more attention and understand ingredients used in their beauty and personal care products. Transparency is becoming more valuable making it important for consumers to want to know how ingredients are sourced, where they are made and by whom. Concerns over potentially harmful ingredients in products are driving perceptions that natural ingredients are safer than mainstream ones. Popular natural ingredients originate from the food and beverage space making them more trustworthy due to their familiarity. Sozio’s Ingredient Trends support product ingredient claims, boosting the feeling of efficacy and the composition of the p r o d u c t . 1 EDITORIAL - 1 - Source: Mintel A YEAR OF INNOVATING IN SUNCARE, 2020 INGREDIENT TRENDS 2021 Beneficial Botanicals Refreshing Fruits Magic Mushrooms NUT - r i t i o n a l G r a i n s Ocean Garden Wearing Kombucha 2 CONTENT - 2 - INGREDIENT TRENDS 2021 Botanical claims continues to show steady growth as the consumer demand for natural & plant-based formulations increase. The botanical plants & flowers have intriguing stories that intertwine with their healing & BENEFICIAL rejuvenating properties. T O N Y M O L Y Intense Care Homme Emulsion HERBIVORE Bakuchiol Retinol Alternative Serum BOTANICALS D R . J A R T Cica Tiger Grass Repair Serum BIORE Witch Hazel Pore Clarifying Cooling Cleanser - 3 - Source: Mintel THE FUTURE OF SOAP, BATH & SHOWER PRODUCTS, 2020 INGREDIENT TRENDS 2021 Tulsi is an herb that often goes by Holy Basil and originated in India. It 668C was first used in teas due to its effect of reducing metabolic stress. 349C Holy Basil is working its way into new topical beauty products because of i t s adaptogenic benefits. Tulsi can reduce inflammation, clear acne and 576C TULSI brighten hyperpigmentation - a l l signs that your skin is under stress. This holy herb is also a hero ingredient for hair, preventing hair loss and premature greying. S O M 0 0 1 1 7 4 M i n t TULSI Green Notes T u l s i B a s i l - 4 - INGREDIENT TRENDS 2021 Indigenous to the United States, WITCH HAZEL 7624C Witch Hazel has been used for centuries by Native Americans as a remedy for various skin care 130C conditions relating to irritation and inflammation. Originally, Witch Hazel was a way 116C to cure minor burns. Now, we are seeing the ingredient incorporated into various beauty products that addressed problems like acne, inflammatory conditions and s u n b u r n s . P e t i t g r a i n Herbal Notes L i n d e n L a v e n d e r Witch Hazel J a s m i n e S O M 0 0 1 1 7 5 WITCH HAZEL - 5 - INGREDIENT TRENDS 2021 3435C Cica, also known as tiger grass, is a plant known in Asia where tigers would rub on their wounds on it to help regenerate 2565C their skin. No different in the beauty 369C CICA world, Cica is used in skin care products like masks, moisturizers and serums because of its ability to soothe and repair any skin irritation. S O M 0 0 1 1 7 7 Tiger Grass Blackcurrant CICA B a m b o o White Musk - 6 - INGREDIENT TRENDS 2021 2077C Bakuchiol is the buzziest new BAKUCHIOL skin care ingredients. It is an extract from the seeds of the 528C b a b c h i plant, used in Ayurveda and Chinese medicine. Bakuchiol, the natural 7743C alternative to retinol is said to increase cell turnover and collagen without the unwanted side effects and irritation that retinol contains. P e a r Green Notes J a s m i n e B a k u c h i o l O r r i s V a n i l l a BAKUCHIOL S O M 0 0 1 1 7 6 W h i t e M u s k - 7- INGREDIENT TRENDS 2021 Exotic fruits from the food & beverage industry, bring new stories and benefits to the beauty and personal care arena. Their loud colors, scents & textures give off a REFRESHING natural and fun consumer experience. BARE MINERALS Poreless Oil-Free Face Moisturizer TUTTI FRUTTI Spa Lychee & Rambutan Body Butter & Beverage FRUITS T H E S A E M Calamansi Pore Freshener B U R T S B E E S Renewal Intensive Firming Serum - 8 - INGREDIENT TRENDS 2021 Native to the South Pacific Islands, Noni is a powerful 3561C superfruit and antioxidant. The fruit contains more than 100 vitamins and minerals, including 365C high traces of Vitamins A and C. It is loved for its rejuvenating properties. Noni helps to protect 150C NONI the skin from environmental damage and contains soothing a n d a n t i - aging benefits. When drinking the juice, Noni may also improve the quality of hair or can also be applied topically as a treatment for the scalp. S O M 0 0 1 0 9 6 P e a r Green Notes N O N I R o s e N o n i C u c u m b e r Watermelon Aqueous Notes - 9 - INGREDIENT TRENDS 2021 A c h a c h a is an exotic fruit 137C known to Bolivia as the A c h a c h a i r ú , meaning honey kiss. ACHACHA It is a highly prized fruit, having been cultivated for many 1345C c e n t u r i e s . A c h a c h a is found in domestic 3539C orchards in the tropical lowlands of the Amazon Basin. The fruit is just now being internationally commercialized and is known for its rich source of essential nutrients like potassium and vitamin C. P i n e a p p l e Acidulous Notes A c h a c h a A p r i c o t J a s m i n e Milky Notes R a s p b e r r y ACHACHA W h i t e M u s k S O M 0 0 1 1 7 8 - 10 - INGREDIENT TRENDS 2021 2035C Rambutan is native to the M a l a y - Indonesian region and is closely related to other tropical fruits, like lychee. 1935C R a m b u t means hair in the native l a n g u a g e - with reference to the way this superfruit looks. 2293C Ironically, Rambutan extract also has many benefits for hair, as it helps protect it from RAMBUTAN pollution, improves its strength, and increases scalp hydration. S O M 0 0 1 1 7 9 R a m b u t a n RAMBUTAN Blackberry L y c h e e G r a p e R o s e J a s m i n e C e d a r w o o d Sandalwood - 11 - INGREDIENT TRENDS 2021 2426C Calamansi is a Filipino citrus used in the country’s popular CALAMANSI food dishes for its unique tart yet sweet combination that is 2010C hard to find elsewhere. Popular in South Korea, Calamansi contains high 135C Vitamin C, which is a star ingredient for anti - a g i n g a n d skin brightening products. We are beginning to see Calamansi gain more momentum in the Western region. M a n d a r i n C a l a m a n s i Grapefruit Green Notes L i l a c R o s e CALAMANSI S O M 0 0 1 1 8 0 - 12 - INGREDIENT TRENDS 2021 The magic of mushrooms have been used in Chinese medicine for thousands of years. Each mushroom providing their own beneficial property anywhere from moisturizing to antioxidant properties for MAGIC skincare products. ORIGINS Mega-Mushroom Relief & Resilience Advanced Face Serum YOUTH TO THE PEOPLE Adaptogen Deep Moisture Cream MUSHROOMS VOLITION BEAUTY Snow Mushroom Water Serum M O O N J U I C E Chaga Protective Supershroom Supplement - 13 - INGREDIENT TRENDS 2021 7554C Chaga is a rare and multifaceted, w o o d - like mushroom that grows on birch trees in colder weather c l i m a t e s . 159C This magical mushroom contains the highest known concentration of antioxidants than any other 4216C CHAGA superfood. Those antioxidants help shield the skin from daily environmental disruptors that can contribute to aging. S O M 0 0 1 1 8 1 P e p p e r CHAGA Eucalyptus T h y m e C h a g a O a k M o s s P a t c h o u l i A m b e r y W o o d s Earthy Notes - 14 - INGREDIENT TRENDS 2021 3288 Lichen is a beautiful fungus - C like moss that grows on rocks and tree branches. They can LICHEN survive extreme temperatures 5473C - from the icy cold tundra to the heat of the desert. Newly emerging in the beauty 2461 world, but taking over the C food industry, lichen could provide a source of nutrition in the event of a future food shortage as it can survive harsher climates. Green Notes C l o v e M y r r h White Flowers Solar Notes LICHEN Lichen Accord SOM001182 O a k M o s s O p o p o n a x Whiten Musk - 15 - INGREDIENT TRENDS 2021 Nuts & grains stock an extensive range of beauty & personal care products. We are continuing to see them worked into formulas across product categories due to NUT- their various textures and benefits.