JUNE 2010 INSIDE THIS MONTH The No.1 choice for global drinks buyers ISC results THE INTERNATIONAL SPIRITS CHALLENGE VODKA, GIN & OTHER WHITE SPIRITS WORLD’S BEST BARS WHO TOPS THE POLLS IN GERMANY, AUSTRIA AND SWITZERLAND? THE MAESTRO SALVATORE CALABRESE IN PROFILE News Asian women prefer red wine ed is the most popular choice of wine for of all Asian women claimed that drinking wine is Asian women, says new research. compatible with maintaining a balanced diet. R Vinexpo questioned women in China, While 92% of the Japanese respondents and Japan, Hong Kong and South Korea to identify 74% of the Koreans chose wine for its taste, what they had in common and what differences 38% of the Chinese women said they drink wine there were in their wine-drinking habits. because it is good for health, while only 22% The findings are based on the answers of 2,810 claimed to drink wine for its taste. women aged 18-plus. In Japan, the most mature More than two thirds of Asian women prefer market in Asia, 42% of the women interviewed red wine. drink wine more than twice a week. This clear preference is displayed by 84% More than 70% said they drink wine for of Chinese women, while those in Hong Kong enjoyment. More than half of Chinese women experiment more and the majority (62%) of said they chose their wine themselves, and 86% those more knowledgeable about wine drink red. Global Brands William Grant sets acquires Inspirit up new subsidiary K drinks company Global Brands has cottish family-owned distiller William uacquired Inspirit Brands. SGrant & Sons has announced the Global Brands already counts Goldschläger, formation of a new wholly owned subsidiary, Sobieski, Myers’s Rum and Ypióca Cachaça William Grant & Sons Australia. among its spirits portfolio and additions from The new company will manage WGS brands Inspirit will include Four Roses Bourbon, El within the Australian market and “further Dorado Rum, Ocho Tequila, No 3 London Dry increase the awareness of its global brand Gin, St Germain and Opal Nera. portfolio”. This includes The Glenfiddich Derek Mackey, managing director of Global Single Malt – already the category leader in Brands, said: “The premium spirits market is Australia – The Balvenie, Grant’s whisky and currently a challenging one, but as consumers Hendrick’s gin. are still willing to pay for quality, this deal puts The operation will start on January 1 2011, Global Brands in a good position to capitalise as signalling the end of a three-year distribution the market recovers. arrangement with Suntory (Australia). “The acquisition of Inspirit Brands is the “The formation of WGS Australia is an next step in the expansion of our drinks brands exciting step for William Grant & Sons,” said portfolio. We’ve set our sights high for the William Grant & Sons chief executive Stella company and want to become the UK’s leading David. “We would like to thank Suntory drinks brand development business, which we (Australia) for their commitment to our will achieve through innovation and acquisition business and their enthusiasm and support over in all drinks categories.” the last three years, cementing a strong position Global Brands manages a range of brands for our brands.” across wine, spirits, RTD, beer and soft drinks. uK drinkers are opting Alcohol can still be sold Carlsberg, the official beer Russian Standard vodka for quality rather than in test-tubes following an of the england football has launched Russian News quantity, according to new inquiry under the Portman team, has launched a TV Standard Vodka Originals, Datamonitor research. Group Code into whether ad in the build-up to this a music and film brand Analysis has found that this packaging causes year’s World Cup. The experiential campaign in the In Brief consumers are refusing people to drink rapidly. 90-second film features UK for 2010. The company to let economic worries The Portman Group’s english sporting greats. has invested £6 million in influence their favourite Code prevents drinks They all combine to deliver its first major marketing Industry stories from tipple when out with family companies from urging “Probably the best team initiative of the year. and friends in pubs and consumers to drink rapidly talk in the world…” to the around the globe restaurants. or “down-in-one”. england football team. june 2010 DRINKSINT.COM DRINKS INTERNATIONAL 5 News Smirnoff stays at top in Power 100 mirnoff has retained its position and Hennessy in fifth place. as the world’s leading alcoholic The biggest climber in the Top 20 is Sdrinks brand according to The Chilean wine brand Concha y Toro, Power 100, 2010, the annual survey of the which rises five places to number 17. world’s leading drinks brands published by Other big climbers in The Power 100 Courvoisier on uK TV brand valuation and strategy consultancy include Cuban rum brand Havana Club in sponsorship deal Intangible Business. (up seven places to 25); Cognac brand Intangible Business researched nearly Rémy Martin (up six places to 27) and axxium UK is embarking on a year-long sponsorship 10,000 spirit and wine brands across the American wine brand Robert Mondavi, Mdeal with TV channel More 4’s The Daily Show globe to produce The Power 100, now which climbs six places to number 31 to raise the profile of its Courvoisier cognac as a mixable in its fifth year. in this year’s table and Australian spirit. The league table, which wine brand Lindemans, which Footage of Courvoisier VS and Courvoisier Exclusif, the assesses the financial climbs eight places to number marque designed specifically for mixing, will showcase how contribution of each brand 55. cognac can be used to create cocktails and mixed drinks at alongside its strength in the There are nine new brands home. eyes of the consumer, has been in this year’s The Power 100, Maxxium UK’s marketing manager for Courvoisier, compiled by combining scores the highest of which – Swedish Janice McIntosh, said: “Courvoisier has always taken an from a panel of drinks industry vodka brand Svedka – comes innovative approach to marketing and will be the first experts. straight in at number 46. Others brand to sponsor The Daily Show. The brands are rated according include Russian Standard (54), “TV sponsorship is also new to Courvoisier so this is an to share of market, future Wyborowa (59), Aperol (70), exciting initiative for the brand, which will significantly growth, premium price position, Clan Campbell (73), William raise the profile and awareness of Courvoisier Exclusif, as awareness, relevance, heritage Lawson’s (78), Clan MacGregor well as its versatility as a mixable spirit.” and brand perception. (89), Three Olives (94) and Wild Smirnoff achieved an overall Turkey (100). score of 93.6%. Johnnie Walker They replace established US drinks conference remains the world’s leading brands including Banrock whisk(e)y brand at number two Station, Dom Perignon, Kumala, returns to the Big Apple in The Power 100, despite seeing Lanson and Taittinger. its score fall by 20%, keeping Stuart Whitwell, joint managing he US Drinks Conference is to return to New York it ahead in the whisk(e)y sector director of Intangible Business, TCity on October 12 & 13 with a focus on practical from Jack Daniel’s (sixth overall), said: “The biggest brands have information for spirit, wine and beer suppliers who want to Chivas Regal (eighth overall), taken quite a battering, marking penetrate the American market. Ballantine’s (10th overall) and Jim the end of a 15-year drive to The conference aims to explain the US three-tier system Beam (15th overall). premiumisation. This has been and help suppliers overcome the complications associated Bacardi, the number one rum replaced with a drive to value, of with entering the US market. brand and number three in which new entrants are taking This year’s speakers include key industry executives the overall The Power 100, advantage. Vodka is still a high representing all areas of the trade from distributors, came narrowly behind Johnnie growth area with fewer barriers importers and suppliers to regulatory agencies from key Walker, but comfortably ahead of to entry and greater consumer states and the TTB (Tax and Trade Bureau). Martini Vermouth in fourth place choice.” The 2010 global Tax Stamp Cider company Aspall is Australian wine brand The Wemyss family of Forum is to take place in celebrating its best year Wolf Blass has launched Scotland has launched TOP 5 STORIES London in June. The event yet in the uK on-trade. a sparkling rosé wine. The a small batch gin called will focus around excise According to figures launch is initially UK- Darnley’s View. It ON DRINKS.COM stamp specifications for from market intelligence focused and Wolf Blass celebrates the meeting of William Grant new subsidiary alcohol and tobacco. Visit agency CGA Centro, Aspall Yellow Label sparkling Mary Queen of Scots and Pernod sale to Altia taxstampforum.com for Draught Suffolk Cyder is up rosé aims to capitalise on her husband Lord Darnley UK consumers opt for premium more information. 14% in the total on-trade the growing popularity of at the Wemyss family Wemyss small batch gin and 40% in value terms in sparkling and rosé wines. home, Wemyss Castle in Edrington appoints Cutty the managed pub sector. Fife, in 1565. More @ www.DrInksinT.CoM Sark brand boss 6 DRINKS INTERNATIONAL DRINKSINT.COM june 2010 People Appointments Shanghai appointed a new area director for of the control state leadership team International Wine global travel retail. Steven Sleigh has under the direction of Mark Hubler, & Spirit Fair worked at Edrington for 18 years, president, control states.