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INTRODUCTION the BMW Group Is a Manufacturer of Luxury Automobiles and Motorcycles
Marketing Activities Of BMW INTRODUCTION The BMW Group is a manufacturer of luxury automobiles and motorcycles. It has 24 production facilities spread over thirteen countries and the company‟s products are sold in more than 140 countries. BMW Group owns three brands namely BMW, MINI and Rolls- Royce. This project contains detailed information about the marketing and promotional activities of BMW. It contains the history of BMW, its evolution after the world war and its growth as one of the leading automobile brands. This project also contains the information about the growth of BMW as a brand in India and its awards and recognitions that it received in India and how it became the market leader. This project also contains the launch of the mini cooper showroom in India and also the information about the establishment of the first Aston martin showroom in India, both owned by infinity cars. It contains information about infinity cars as a BMW dealership and the success stories of the owners. Apart from this, information about the major events and activities are also mentioned in the project, the 3 series launch which was a major event has also been covered in the project. The two project reports that I had prepared for the company are also a part of this project, The referral program project which is an innovative marketing technique to get more customers is a part of this project and the other project report is about the competitor analysis which contains the marketing and promotional activities of the competitors of BMW like Audi, Mercedes and JLR About BMW BMW (Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1917. -
THE DECEMBER SALE Collectors’ Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London
THE DECEMBER SALE Collectors’ Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London THE DECEMBER SALE Collectors' Motor Cars, Motorcycles and Automobilia Thursday 10 December 2015 RAF Museum, London VIEWING Please note that bids should be ENQUIRIES CUSTOMER SERVICES submitted no later than 16.00 Wednesday 9 December Motor Cars Monday to Friday 08:30 - 18:00 on Wednesday 9 December. 10.00 - 17.00 +44 (0) 20 7468 5801 +44 (0) 20 7447 7447 Thereafter bids should be sent Thursday 10 December +44 (0) 20 7468 5802 fax directly to the Bonhams office at from 9.00 [email protected] Please see page 2 for bidder the sale venue. information including after-sale +44 (0) 8700 270 089 fax or SALE TIMES Motorcycles collection and shipment [email protected] Automobilia 11.00 +44 (0) 20 8963 2817 Motorcycles 13.00 [email protected] Please see back of catalogue We regret that we are unable to Motor Cars 14.00 for important notice to bidders accept telephone bids for lots with Automobilia a low estimate below £500. +44 (0) 8700 273 618 SALE NUMBER Absentee bids will be accepted. ILLUSTRATIONS +44 (0) 8700 273 625 fax 22705 New bidders must also provide Front cover: [email protected] proof of identity when submitting Lot 351 CATALOGUE bids. Failure to do so may result Back cover: in your bids not being processed. ENQUIRIES ON VIEW Lots 303, 304, 305, 306 £30.00 + p&p AND SALE DAYS (admits two) +44 (0) 8700 270 090 Live online bidding is IMPORTANT INFORMATION available for this sale +44 (0) 8700 270 089 fax BIDS The United States Government Please email [email protected] has banned the import of ivory +44 (0) 20 7447 7447 with “Live bidding” in the subject into the USA. -
The New BMW 4 Series Coupé. Contents
BMW Media The new BMW 4 Series Coupé. Information Contents. 06/2020 Page 1 Model variants at launch. .......................................................................................... 2 History. A symbol of driving pleasure – with a long tradition. ................................................ 5 Vehicle concept. A distinctive character with a sharper profile. .......................................................... 10 Design. An exclusive combination of elegance and dynamism. ........................................ 12 Drive systems, transmissions and BMW xDrive. Instantaneous power delivery, sublime performance. ........................................... 17 Chassis technology. Scalpel-sharp responses release captivating performance. ................................ 23 Interior and equipment. A sporty driving experience in a modern, premium setting. ................................ 28 Driver assistance systems. Intelligent technology serves up comfort and safety à la carte. .......................... 33 Display and operating system, BMW Connected and ConnectedDrive. Digital services strengthen the connection between driver and car. ................ 37 BMW Media The new BMW 4 Series Coupé. Information Model variants at launch. 06/2020 Page 2 BMW 420i Coupé: Four-cylinder in-line petrol engine, eight-speed Steptronic transmission. Capacity: 1,998 cc, output: 135 kW/184 hp at 5,000 – 6,500 rpm, max. torque: 300 Nm (221 lb-ft) at 1,350 – 4,000 rpm. Acceleration [0 – 100 km/h (62 mph)]: 7.5 seconds, top speed: 240 km/h (149 mph). Fuel consumption, combined: 5.8 – 5.3 l/100 km (48.7 – 53.3 mpg imp), CO2 emissions, combined: 132 – 122 g/km, exhaust standard: Euro 6d. BMW 430i Coupé: Four-cylinder in-line petrol engine, eight-speed Steptronic transmission. Capacity: 1,998 cc, output: 190 kW/258 hp at 5,000 – 6,500 rpm, max. torque: 400 Nm (295 lb-ft) at 1,550 – 4,400 rpm. Acceleration [0 – 100 km/h (62 mph)]: 5.8 seconds, top speed: 250 km/h (155 mph). -
Council News | 9Th Year | Edition 2 | June 2011
www.bmw-clubs-international.com | Council News | 9th year | Edition 2 | June 2011 Council News 2/11 BMW Clubs International Council Newsletter BMW MOTORCYCLE OwNERS OF AMERIca RETRO CLASSICS WORKING MEETING PORTRAIT Stuttgart and Techno Classica BMW Auto Klub Srbija EDITORIAL Dear BMW Club Members, New and improved. It pays to have friends. Some time ago I had the pleasure of driving a BMW Z4 equipped with the latest double-clutch transmission (DCT). Every year several of our BMW Clubs Canada chapters receive a courtesy car for the weekend from BMW Group Canada, via our contact Rob Dexter, to use as pace cars at our joint club race and driving school events. And thanks to Rob, the cars are always new models, won- derfully outfitted, showcasing the latest from BMW. Rob does this as a favor to the club and it is very much appreciated but it also has the desired effect of wowing club members and BMW enthusiasts extraordinaire with the latest goodies from Munich. No question that the low-speed fan rides a few lucky members get to take make them lust after the new stuff from the company. It may be a sales strategy after all, but it’s one we all approve of. Just in case you did not get the connections among pace cars, club races, and driving schools, these loans from BMW Group Canada are for (restricted) use at road racing tracks. And they are some of the best and most challenging and thrilling in the world – LeCircuit, Calabogie and Mosport – the holy trinity of Canadian circuits. -
Germany” -Land of Technology
A GLOBAL / COUNTRY STUDY AND REPORT ON “Germany” -Land Of Technology Submitted to PARUL INSTITUTE OF MANAGEMENT & RESEARCH-2nd shift (Formerly Dr. J. K. Patel Institute of Management) Institute Code: 792 IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide Ms. VIJAYANTI TIKYANI Assistant Professor Submitted by Batch: 2011-13, MBA SEMESTER IV (Parul Institute of Management & Research-2nd shift) MBA PROGRAMME Affiliated to Gujarat Technological University Ahmedabad June 2013 Parul Institute of Management & Research, 792 1 PREFACE Passing the theoretical subjects is not the way to become a manager in future. The subjects are the bases for our carrier from which we can strengthen our knowledge to apply it in real world. This project provides the platform of opportunity to know the current market situation and the behavior of environment. It gives the opportunity where we can apply the theory knowledge in real world and so that we can be a successful manager in future. This changed the market structure, character and focus of marketing strategies. MBA is course where unlike many other courses practical studies are accompanied together with theoretical studies, case and preparation of various reports consist of the practical studies in this course. The preparation of the GCSR is one such part of the practical studies here. For this purpose we are required to select one particular topic or trade and prepare a report through study research. As the student of management it is learning experience to analyze a trade. -
BMW Mobile Tradition Live 02/2006
www.bmw-mobiletradition.com Mobile Tradition | Year 04 | Issue 02 | 2006 Mobile Tradition live Facts and background The perfect line. BMW coupés 1938 – 2006 Page 16 30 Historic motor racing meets Formula One: BMW racers thrill thousands in Kuala Lumpur, Malaysia. 40 JU 52 in BMW Mobile Tradition design: the legendary aircraft takes to the skies as a brand ambassador. 44 The road to the BMW R 100 RS: in 1976 BMW unveils the fi rst production motor- cycle with full fairing as standard. 52 The story of the founding of Bayerische Motoren Werke: engineering prowess and bold enterprise distinguish the early years. The new BMW 3 Series Coupé Sheer www.bmw.com Driving Pleasure What is Elegance? Is elegance more than skin deep? The new BMW 3 Series Coupe is elegance in motion. Consider the smooth acceleration of its turbocharged, fuel-injected 6-cylinder engine and exceptional stability and control of its sport suspension and active steering system. It’s all part of the continuing quest for driving performance that is the legacy of the BMW 3 Series. Elegance? At BMW, it’s the inevitable outcome of performance. Elegance driven by performance. The new BMW 3 Series Coupé BMW Mobile Tradition I Editorial Dear Friends of BMW Group, Bayerische Motoren Werke – better known as BMW – looks back on a long and glorious past. The enterprise was founded 90 years ago based on three separate companies. This issue of Mobile Tradition live brings you further fas- cinating details on how the company came about and its turbulent early days. This year, attention focuses on BMW coupés. -
Inhaltsverzeichnis
Inhaltsverzeichnis Historie Klassiker des Hauses BMW in Farbe (II) Vorwort 9 BMW 328 Mille Miglia 1940 Europa im Jahre 1928 10 BMW 335 Cabriolet Graber 1939 Geschichte der Bayerischen Motoren Werke 18 BMW Kleinwagen Prototyp 1949 Automobilbau in Eisenach 29 BMW 328 Cabriolet Beutler 1939/49 Automobile als Ausdruck der Exklusivität 40 BMW 326 Limousine 1936 1945: Nur der Name war geblieben 60 BMW 3200 Limousine 1961 BMW 503 Coupe 1957 BMW 503 Coupe 1958 Klassiker BMW-Glas 1600 Cabriolet GT 1968 BMW 700 Coupe 1960 in Farbe BMW Isetta 1955 BMW 600 1958 BMW 502 Cabriolet Baur 1955 BMW 501 Limousine 1954 Markenzeichen und Embleme 1899 bis 1987 113 Wartburg 1898 114 Nutz- und Dixi Tourer 1928 115 Militärfahrzeuge BMW 303 Limousine 1933 116 BMW 4/20 PS Limousine 1933 116 BMW 309 Cabriolet 1934 116 BMW 3/15 PS Limousine 1929 117 BMW 3/15 PS Ihle Sportzweisitzer 117 BMW 327/28 Coupe 1937 118 Dixi Lastwagen und Omnibusse BMW 319/1 Roadster 1935 118 BMW F79 Dreiradwagen BMW 328 Sport 1938 119 BMW Kastenwagen und Ambulanzfahrzeuge BMW 328 Sport 1938 120 Militärfahrzeuge, Isetta Kleinlaster Frazer Nash-BMW Coupe 327 1937 120 Sonder- Typologie Karosserien 1898-1987 Ambi-Budd Berlin Wartburg Benzin- und Elektromobile 1899-1903 122 Gebr. Assmann Eisenach Dixi Automobile 1903-1928 130 Autenrieth Darmstadt BMW Automobile 1929-1942 166 Baur Stuttgart BMW Automobile 1952-1987 196 Bertone Turin BMW-Alpina 302 Projekt Z Roadster 304 6 \ http://d-nb.info/870938444 Buhne Berlin 336 Beutler Thun 337 Faszination Drauz Heilbronn 338 Erdmann & Rossi Berlin 339 Motorsport -
The New BMW 6 Series: Three Body Styles Rejuvenated and Ready to Take on the Competition
A subsidiary of BMW AG BMW U.S. Press Information For Release: December 10, 2014 6:00pm EST/3:00pm PST Contact: Matthew Russell Product & Technology Communications Manager 201-307-3783 / [email protected] David J. Buchko Product & Technology Communications Spokesperson 201-307-3709 / [email protected] Julian Arguelles Product & Technology Communications Spokesperson 201-307-3755 / [email protected] The new BMW 6 Series: Three Body Styles Rejuvenated and Ready to Take on the Competition Woodcliff Lake, N.J. - December 10, 2014 6:00pm EST/3:00pm PST… Through three generations, the BMW 6 Series has defined that unique blend of style and elegance with the performance and handling that one would expect of The Ultimate Driving MachineTM. For the 2016 model year the third-generation of BMW 6 Series receives a range of enhancements that refine the character that is unique to the 6 Series. Now offered in three distinct body styles – traditional two-door Coupe, open-air Convertible and unique four-door Gran Coupe – all three are again offered with a choice of BMW TwinPower Turbo engines, the 315 horsepower inline-six in the 640i models and the 445 horsepower V8 in the 650i models. Sitting at the top of the 6 Series range, in terms power and performance, is the BMW M6 with its 560 horsepower M TwinPower Turbo V8, again available in all three body styles. The 2016 BMW 6 Series will make its world debut at the North American International Auto Show and arrives in US showrooms in the second quarter of 2015. -
The Stars of the Eighth Edition of Mercanteinauto Are the Legendary 6-Cylinder Inline Bmws and a Much Sought After EMW 340 with Red Propeller
Press Release AT MERCANTEINFIERA AN EXHIBITION TELLS (ALSO) THE STORY OF THE OTHER BMW LIFE, THE RED PROPELLER The stars of the eighth edition of Mercanteinauto are the legendary 6-cylinder inline BMWs and a much sought after EMW 340 with red propeller. The first edition of “Parma’s 100 km Rally”, with rural itineraries and a visit to the Dallara Academy, gets underway. The excitement continues at the exhibition with the Ferrari pit-stop, an event organized by the Scuderia Ferrari Club of Monticelli Terme. (Parma, 23 September) What hides behind the sparkling bodywork of a vintage car? Who has driven it and, above all, what is its story? The latter is embodied in the red propeller of the EMW 340, the protagonist of the eighth edition of Mercanteinauto, the event for car enthusiasts featuring at Fiere di Parma during the opening weekend (5-6 October) of Mercanteinfiera, the international exhibition dedicated to antiques, modern antiques and vintage collectibles (5-13 October). At the end of World War II, Germany had to cede control of Thuringia to the Soviet Union, and with it the city of Eisenach, historic headquarters of BMW car production. Awtowelo, the Soviet-controlled East German factory, used the BMW trademark illegally until 1952, when the Bavarian company forced the managers of the Eisenach plant to change it. From that time, their cars were branded as EMW (Eisenacher Motoren Werke). Their symbol was a red propeller. One of the rare models with this trademark will be on display at the exhibition. The car comes from Claudio Baroni’s Old Cars Collection, as do the legendary 6- cylinder inline BMWs on display at the exhibition in Pav. -
(German) Description (German) Condition Starting Low High 1 Millionär Calculator Rare Swiss Calculating Rechenmaschine Mit 6-Stelliger Einstell-Tastatur
Lot Title (English) Description (English) Title (German) Description (German) condition starting low high 1 Millionär Calculator Rare Swiss calculating Rechenmaschine Mit 6-stelliger Einstell-Tastatur. Serien-Nr. (3/2-) 2.200 3.000 4.000 with Rare Constants machine for all 4 basic "Millionär" mit 4005. Große Rechenmaschine mit Adapter, 1893 arithmetic operations by seltenem Einmaleins-Körpern für die vier Otto Steiger, St. Gallen, Konstanten- Grundrechenarten, konstruiert von Otto Switzerland. According to Aufsatz, 1893 Steiger, St. Gallen, nach Leon Bollées the design of Leon Bollée Erfindung von 1888. Produziert von Hans W. in 1888. Manufactured by Egli, Zürich, in bewährter Schweizer Qualität. Hans W. Egli, Zurich, Bedienungsanleitung im Metalldeckel. Mit Switzerland, in approved passendem Holztisch! – Literatur: Martin, S. Swiss quality. Instructions 126. – Bedeutendes Sammlungsstück für inside the metal lid. Serial jede anspruchsvolle Sammlung! no. 4005. With matching wooden table! – Literature: Martin, p. 126. – Important collector's item for any ambitious collection! 2 "Arithmomètre Large model of world's first "Arithmomètre Großes Modell der ersten serienmäßig (3/3) 1.000 2.000 3.500 Payen", c. 1880 serially produced Payen", um 1880 hergestellten Rechenmaschine der Welt von calculating machine. Charles Xavier Thomas aus dem Produced in series by elsässischen Colmar, später Paris. Gebaut Thomas' successor "L. von seinem Mechaniker und Nachfolger L. Payen, Paris". Serial no. Payen, Paris. Eichengehäuse, Serien-Nr. 1263. Oak case. – One of 1263! 9- bzw. 16-stellig. – Literatur: Martin, S. the important collector's 57. – Eins der großen Sammlungsstücke zur items and exhibition Rechenmaschinengeschichte! pieces in the history of arithmetic. 3 Calculating Boy, c. Extremely rare clockwork "Rechnender Äußerst seltenes Blech-Rechenspielzeug (2/2) 1.500 2.500 3.500 1913 tin toy by Tipp & Co, Knabe", um 1913 aus den Anfängen des berühmten Nuremberg, Germany. -
Council News | Year 02 | Issue 02 | June 2004
www.bmw-mobiletradition.com | Council News | Year 02 | Issue 02 | June 2004 Council News 2/04 Newsletter of the International Council of BMW Clubs A shiny BMW 327 polished to perfection attracted considerable admiration at the 28th BMW Classic Car Meeting held from 20 to 23 May in Saarbrücken. Page 06 Summer Highlights: • Report: The 42nd BMW Europa Meeting in With all their tender loving care port from the clubs, the classic and devotion to classic cars, the car fans would hardly be able to Hungary proud owners of BMW classics continue without the proactive • Interview: Andreas Meissner (BMW Mobile are generally beset by one all- support of parts sales at BMW Tradition) on parts supply and patience consuming worry. They hope that Mobile Tradition. • Event: Easter Rally Down Under wear and tear will keep within You can find out all about the dif- bounds and that they won’t need ficulties surmounted by the team • Portrait: The BMW V8 Club any spare parts. at parts supply in an exclusive • Diary: The most important dates for the classic Despite numerous outstanding interview with Andreas Meissner. summer initiatives and professional sup- From page 04 Council News 2/04 Editorial / Contents Contents Issue 02/2004 Commitment fosters Page Editorial / Contents enthusiasm Key details relating 2 to tradition Despite fresh temperatures that held little pro- mise of spring, enthusiastic visitors and lovingly tended BMW classics were radiant at the 28th Page International BMW Classic Car Meeting held News from 20 to 23 May in Saarbrücken. Peter Müller, Accessories go online Prime Minister of the Saarland, was the patron 3 A BMW Museum exhibition opens of the event, and he experienced at first hand what “sheer driving pleasure” really means for aficionados. -
April – May 2013
DON PHILP | DAVE CHARLTON | KEVIN TEBBUTT R46.95 incl VAT • April/May 2013 • Issue 02 27-LITRES, 12-CYLINDERS AND 1550Nm OF FLAMETHROWING METAL BMC Ant Volvo P1800S Pontiac Strato Chief Mercedes-Benz W114 FOR BOOKINGS 0861 11 9000 proteahotels.com IF PETROL RUNS IN YOUR VEINS, THIS IS A SIREN CALL TO THE OPEN ROAD... FOR MORE GREAT MOTORING SPECIALS VISIT proteahotels.com/motoring GARDEN ROUTE CLASSIC CAR MOTOR SHOW PIETERMARITZBURG CARS IN THE PARK KNYSNA | 4 MAY 2013 ALEXANDRA PARK, PIETERMARITZBURG | 19 MAY 2013 KNYSNA SPEED FESTIVAL Protea Hotel Hilton is a Tudor-style KNYSNA | 10-19 MAY 2013 architectural showpiece, ideally located SIMOLA HILL CLIMB 12 km from the Pietermaritzburg city KNYSNA | 17-18 MAY 2013 center and on the doorstep of the Midlands Meander – a must drive. R399.50* per person sharing per night Includes secure parking and 100MB complimentary Wi-Fi per day. TOP GEAR FESTIVAL MOSES MABHIDA STADIUM, DURBAN | 15-16 JUNE 2013 The Protea Hotel Edward is a historical landmark, known as the ‘Grand Dame’, Knysna is home to some of South Africa’s most celebrated situated on Durban’s famous Golden motoring festivals in May. Renowned as the perfect holiday Mile and in very close proximately to the destination, Protea Hotel Knysna Quays is set on the Knysna Quays Moses Mabhida Stadium where the Top Waterfront with the lagoon at your doorstep. Gear Festival will take place. * * R449.50 R625.00 per person sharing per night per person sharing per night Includes breakfast, secure parking and Includes breakfast and 100MB 200MB complimentary Wi-Fi per day.