15+ years product leadership for recognizable global brands including , DocuSign, and Airbnb. Managed high-visibility products from concept through market launch & sustainment, as well as Dana Marie Bamshad key business partnerships with Apple, T-Mobile, Facebook, Uber, Google, and 3M. Drove Starbucks Mobile Payment market entry and early conceptual design for ordering. Adept at managing GLOBAL PRODUCT MANAGEMENT LEADER cross-functionally & interfacing externally with C-suite executives.

CONTACT INFORMATION EXPERIENCE

Phone Airbnb Seattle, WA 415.301.8055 HEAD OF PRODUCT - AIRBNB FOR WORK 2019 - 2020 Led product ideation, research, and roadmap for business travel division. Responsible for identifying Email strategic revenue opportunities achieved by delivering an enterprise solution. [email protected] ▪ Served as Product Lead for business division with over 550K signed-up companies & >7M active business verified users LinkedIn ▪ Responsible for the reinvention of the product roadmap and management of delivery of 44 https://www.linkedin.com/in/danakruse product team members; including introduction of new agile process ▪ Achieved prioritization of Single Sign On security capabilities including session Personal Website management & data processing previously overlooked/de-prioritized https://danabamshad.com ▪ Drove the Company Quality initiative to identify key industries & personas to build for, recognizing 2.5x LTV to Airbnb as a while from business travelers ▪ Designed, pitched, and built out Early Access Program; including partnerships with target companies & executed contracts with committed adoption AREAS OF EXCELLENCE Sabbatical Seattle, WA Product Strategy & Roadmap Development FAMILY LEAVE 2017-2019 Relocated to Seattle Washington to get married in 2017. Then, gave birth to a beautiful baby girl Cross Functional Alignment in 2018, Marlowe Xela, and spent her first year at home.

User Experience & Design Thinking OneMarket Network (formerly A Westfield Company) San Francisco, CA VICE PRESIDENT, PRODUCT PLATFORM 2016-2017 Enterprise & Consumer Software Development Recruited to serve as key member of transition team to lead the product platform through the separation from Westfield (REIT) to re -establish as a startup. Operational Excellence & Agile Processes ■ Served as Key Product Lead managing team including 2 Product Managers, 2 Program Managers, 8 engineers, and rotating design staff Mentorship & Junior Staff Career Growth ■ Led the establishment of a multi -tenant Identity management platform using micro services to be leveraged by direct to consumer products, B2B partners, developer apps & data partners ■ Responsible for new data privacy protocols, session security, & authentication management as well as GDPR compliance as a Data Processor CAREER HIGHLIGHTS ■ Introduced 3rd party Merchant Auth & a unified Vault for premium UX on payment platform ■ Served as sole negotiator with payments partner to achieve a reduced global interchange Reinvented Airbnb for Work go to market strategy rate, consolidating vendors and resulting in increased revenue of ~20% ➔ Led strategic design of Early Access Program (Final rate: IC + .1% + 10 basis points with $10 chargeback) vs (Former rate: IC + 2.9% +.25 basis points $15 chargeback) ➔ Drove Enterprise company strategy & roadmap DocuSign San Francisco, CA Responsible for DocuSign Signing Experience DIRECTOR, SIGNING EXPERIENCE 2014 - 2016 ➔ Replatformed to meet WCAG AA 2.0 standards Recruited to lead Signing product and consumer focus to the experience & re -architecting the ➔ Hit revenue growth targets (+$200M ) platform accessed in over 188 countries (>50M DAU), while also entering new markets & verticals. ➔ Delivered on $28M ARR partnership ▪ Delivered HIPA & CFR Part 11 compliance & unlocking entry to >$30B TAM within vertical ▪ Drove overarching roadmap, strategy & execution for Signing experience across web app, Owner of Starbucks Global Mobile Strategy partner embedded and embedded mobile to meet eIDAS & other regulations ➔ Patent No. 9946516 - Application Workflow ▪ Lead partnership with largest customer for incremental commitment ($28M ARR/3yr) ➔ Exceeded revenue target by 236% in first 9mo ▪ Upon launch of new Signing platform saw immediate 22% drop in T1 support cases ➔ Achieved $3B in annual transaction revenue ▪ Increased Successful Transaction rate from 73% to 78% (key company metric) ➔ Responsible for >15M WAU in US market (2013) ▪ Increased completed Signatures by 150K in first year, with form completion time of >1min ▪ Acted as the Financial CIO Consortium Lead working directly with CIOs to define business Led Starbucks China Digital Refresh rules to meet use case expansion needs for financial institutions ▪ Spearheaded the effort to digitize the Hanko and product development for JP market entry ➔ Led data storage infrastructure replacement ▪ Served as company Accessibility SME while rolling out WCAG 2.0 experience for customers ➔ Delivered Mobile Payment App to market ▪ Responsible for implementation of analytics capabilities & insights to optimize design and ➔ Revamped website to include loyalty program efficiency of Signing and make way for machine learning

▪ Managed 2 Sr. Product Manager(s) directly and workload for team of 30 engineers + QA Award winning creative agency leader ➔ Multiple apps recognized by Apple ➔ Awarded by Seattle Ad Foundation, Graphis, Starbucks China Ltd Shanghai, China and One Show for various projects DIRECTOR, DIGITAL VENTURES 2013-2014 Relocated to China to lead the adaptation and implementation of the digital product strategy across Board Member & Volunteer for AIGA Seattle platforms with specific focus on introducing mobile payment & loyalty app. ➔ Implemented design learning series (4 years) ▪ Served as Chinese Leadership Team digital strategy committee owner & APAC stakeholder ➔ Served as Vice President (2 years) ▪ Drove overarching strategy, implementation of hardware & data infrastructure for digital properties including websites, mobile apps, as well as POS in store ▪ Lead customer research & technographics to deliver localized adaptation of app UX ▪ Directed creative, user experience design, & served as primary content writer (English) ▪ Brought Starbucks CN iPhone and Android Apps to market for mobile Dana Marie Bamshad GLOBAL PRODUCT MANAGEMENT LEADER

INDUSTRY INVOLVEMENT EXPERIENCE CONTINUED

Gerson Lehrman Group 2014 - Present Starbucks Seattle, WA Council Member CATEGORY MANAGER -DIGITAL VENTURES, HEAD OF MOBILE 2011 - 2014 Spearheaded the global mobile strategy and served as key leader responsible for building an internal R/GA Connected Commerce Accelerator 2016 digital product org & developing a mobile playbook for global markets and JVs. Mentor ▪ Featured as Apple WWDC keynote for iOS 6 launch of Passbook (now Apple Pay) ▪ Grew user base from 0 to over 15M users by 2014 with >5M transactions per week SXSW Interactive 2013 ▪ Grew revenue to $3 Billion annually by 4th year Panel Participant (mobile commerce) ▪ Acquired +2M unique users in 48 hours through marketing partnership ▪ Exceeded annual financial targets by +46.5% YOY TechStars Nike Accelerator Program 2013 ▪ Grew mobile tender to 20% of all US store transactions by 2014 Mentor ▪ Brought Pick of the Week program to mobile & exceeded annual revenue target in 3 weeks ▪ 10 directs - designers & product managers, workload for 18+ engineers

SXSW Interactive 2012 US Patent: 9946516 Application Workflow Framework - Mobile Payment (issued April 17, 2018) Pecha Kucha Speaker (mobile apps) PRODUCT MANAGER - STARBUCKS CARD INNOVATION 2011 AIGA Seattle - Board Member 2006 - 2010 Recruited to lead development & strategy to digitize the Starbucks Card and reinvent the Vice President (2yr term) face of commerce within a quick service restaurant environment. Education Director (2yr term) ▪ Brought iOS, Android, & BlackBerry Apps to market ▪ Established key partnership with Apple & owned relationship throughout tenure at SBUX ▪ Drove rollout strategy by market & drive thru pilot program resulting in successful launch EDUCATION ▪ Grew user base from 0 to over 1M users in first 9 months ▪ Exceeded revenue target by 236% in first 9 months ▪ Promoted to lead newly established Category within the company within 9 months Stanford Executive Education 2016 d.School Design Thinking Bootcamp POP Interactive Seattle, WA DIRECTOR, INTERNATIONAL BUSINESS DEVELOPMENT 2010 SCRUM Alliance 2014 Responsible for project leadership across internal teams while maintaining client relationships. Core Certified SCRUM Master focus of role included management of client’s mobile application development. ▪ Lead strategy, design, and execution for agency client projects Wharton Executive Education 2008 ▪ Maintained long standing partnership relationships & insights for new capabilities Social Media Strategy ▪ Responsible for change management and risk mitigation ▪ Analyzed project profitability and resource utilization Rutgers University - Douglass College 2002 ▪ Handled scoping, bid, and pitch processes BA - American Studies & Cinema Studies Clients: (App Store Android client), Sounders FC (iOS App), Symetra Financial Awards: FWA Mobile App of the Day & Seattle Weekly Best Mobile App 2011 Sounders FC

INTERESTS & HOBBIES Hornall Anderson Seattle, WA EXECUTIVE PRODUCER - INTERACTIVE 2006 - 2009 Served as core member of Interactive Department leadership team, video production subject matter Ceramic Artist expert, and lead core client relationships & accounts. 2016 Tortus Copenhagen training ▪ Responsible for managing agency team of 25 resources including designers, engineers, 2015-2016 Artist in Residency Clay by the Bay SF and program leads. ▪ Managed P+L and project accounting, reporting, and invoicing Swing Dancing ▪ Crafted RFP responses, accessed effort and scoped bids 2008 Seattle Fire Dept Gala Dance Coach ▪ Delivered corporate web, ecommerce applications, and mobile applications to market for Fortune 500 clients Cinematography & Film Making ▪ Responsible for leading all video production projects 2008 YouTube video >5M views in 1 week ▪ Grew video production discipline and provided peer mentorship

Starbucks Coffee Clients: , Weyerhaeuser, 3M, HTC, Amazon, Sears/Willis Tower, Maveron, TommyBahama, Coffee Master Polygon Homes Awards: Horizon Interactive Silver Award Hornall Anderson Website, Graphis Gold Award Microsoft Visitor Center, Graphis Gold Award Skydeck Chicago at Willis (Sears) Tower

Pravda Studios Seattle, WA EXECUTIVE PRODUCER 2003 - 2005 Served as lead Executive Producer for commercial & corporate video while managing a rental photo studio and team of 16 creatives of various disciplines. Direct leadership over video execution

domestically and internationally including a helicopter shoot on an oil rig in Scotland for Chevron.

Clients included: Microsoft, Boeing, XBOX, American Heart Association, Chevron