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Ray Chu Brand Profile

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Ray Chu Brand Profile RAY CHU is a Disruptive, Sexy, Agender RTW brand estbalished in 2016. Characterised by a unique combination of refined quality, innovative craftsmanship and the use of carefully placed cut-outs emboldens the brands core, genderless identity. Oversized silhouettes meet figure-huging cuts that empower confidence. Sustainable by nature, the brand works with dead stock fabric, organic cotton, vegan leather and only produces clothing to order. Available globally at select shops in over 20 countries. Contact : [email protected] Instagram/ Weibo / Facebook : raychustudios Official: raychustudios.com COLLECTION TIMELINE RAY CHU AW19 “I WANT TO KNOW WHY” FOR AW19, THE DESIGNER WAS INSPIRED BY THE SELF REFECTION THROUGH LOOKING BACK TO HIMSELF AND WANTING TO KNOW WHETHER WE ARE ALL BEING TRUE TO OURSELVES AND AMONG BEING IDEAL ME OR REAL ME which is better. SS19 DAYDREAM The collection is a dedication to those who has dreams, and still dare to pursue them without any circumstances. This season, Ray Chu uses much richer colors; from High Blue, Aspen Gold, Greenery to Energy Red. Colors of Energy Red and High Blue in this collection brings out the contrast & bizarreness. AW18 TO THOSE Inspired by vibrant culture and disco glam in 1990s. The collection is a dedication to those who has dreams, and dare to pursue them. This season, Ray Chu uses much richer texture such as novelty textile from moody jacquard denim, shimmering disco ball glittery strips in knit to matte finishing vinyl in saturated color of red and yellow. Colors of neon green and disco ball silver in this collection brings out the bizarreness. This collection started simply with 80- 90s elements by applying in to the long slim flared pants, glossy fitted top and frayed edge denim ensembles in different shade of blues from indigo to a shade of horizon blue plus adding dramatic contrasting proportion of fitted crop top to a slouchy high waisted paper bag jeans. With introducing rustic brown soft washed twill denim in frayed edged cropped pants, snap button up shirt and oversized houndstooth overcoat, all of which represent the brand’s uninhibited spirit and bringing more genderless elements to the future direction to the brand. AW17 GLOSS AW17, Ray Chu stays focusing on understated details with playing with placed grommet and hardware detail and frayed edge hem on denim and poplin. The collection is inspired by the street of humid winter in Taipei. This season, Ray Chu continues to play with denim with a darker shade of federal blue. With playing on frayed edge and P.P. spray to create a look of soaked pants hem and decomposed flyers on the street of the rain. Using of patent leather to create a reflective sheen from the after rain street. From beeswax quilting to Pomegranate foiled knit corduroy—from federal blue denim to reflective patent leather —all in clean shapes and of the slightest silhouettes—Ray Chu stays focused on orchestrating the imagination with the most diverting understated details like the use of meticulously placed hardware; screw nickel-back grommets, snap buttons, and playing with contrasting proportion looks. All of which represent the brand’s uninhibited spirit strugles with isolation and interaction with the society. COLLABORATION RAY CHU X SHIORI FUJIWARA RAY CHU X GEMMA WU RAY CHU X DADIOGAOSAI PRESS COVERAGE VOGUE CHINA VOGUE ITALIA VOGUE UK WGSN NOT JUSTA LABEL VANITY FAIR UK NOWFSHION YOHO! GIRL 周末画报 BLANC MAGAZINE TEEN VOGUE HAPPER BAZZAR DESTIG VOGUE CHINA VOGUE ITALIA VOGUE UK WGSN NOT JUSTA LABEL VANITY FAIR UK NOWFSHION YOHO! GIRL 周末画报 BLANC MAGAZINE TEEN VOGUE HAPPER BAZZAR DESTIG VOGUE CHINA VOGUE ITALIA VOGUE UK WGSN NOT JUSTA LABEL VANITY FAIR UK NOWFSHION YOHO! GIRL 周末画报 BLANC MAGAZINE TEEN VOGUE HAPPER BAZZAR DESTIG VOGUE CHINA VOGUE ITALIA VOGUE UK WGSN NOT JUSTA LABEL VANITY FAIR UK NOWFSHION YOHO! GIRL 周末画报 BLANC MAGAZINE TEEN VOGUE HAPPER BAZZAR DESTIG EXCLUSIVE EVENT STYLING PROJECT RAY CHU X JOANNA CLUBBB JOANNA X CHU RAY * MV MALADIE D’AMOURE MALADIE D’AMOURE * MV CELEBRITY INVASION 郭采潔 张韶涵 钟丽缇 辣⽬样⼦ Jamie Xiao(蕭敬騰) Tizzy T 董岩磊 彭楚粤 彦希 9m88 Ami & Aya Lyn Slater Judy Chou Wenjun Lao 李千那 丁寧 Molly Chiang Tina Tmashiro 楊瑾華 Karen cici 郭采潔 张韶涵 钟丽缇 辣⽬样⼦ Jamie Xiao(蕭敬騰) Tizzy T 董岩磊 彭楚粤 彦希 9m88 Ami & Aya Lyn Slater Judy Chou Wenjun Lao 李千那 丁寧 Molly Chiang Tina Tmashiro 楊瑾華 Karen cici 郭采潔 张韶涵 钟丽缇 辣⽬样⼦ Jamie Xiao(蕭敬騰) Tizzy T 董岩磊 彭楚粤 彦希 9m88 Ami & Aya Lyn Slater Judy Chou Wenjun Lao 李千那 丁寧 Molly Chiang Tina Tmashiro 楊瑾華 Karen cici EXCLUSIVE EVENT STYLING PROJECT RAY CHU X KAREN CICI FOR GMA X CHU RAY * GMA is the ASIAN VERSION OF Brit Awards Awards Brit OF VERSION ASIAN the is * GMA EXCLUSIVE EVENT STYLING PROJECT RAY CHU X GEMMA WU GEMMA X CHU RAY * MUSICE VIDEO #GO CUSTOM DESIGN #GO CUSTOM VIDEO * MUSICE EXCLUSIVE EVENT STYLING PROJECT RAY CHU X GEMMA WU GEMMA X CHU RAY * MV #ME, MYSELF & GEmma CUSTOM DESIGN & GEmma CUSTOM #ME, MYSELF * MV [email protected] INSTAGRAM/FACEBOOK/WEIBO : RAYCHUSTUDIOS - RAYCHUSTUDIOS.COM.
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