SMARTER, KINDER, SAFER: BOOKING.COM REVEALS ITS PREDICTIONS FOR THE FUTURE OF 2 INTRODUCTION With few facets of our lives and world unchanged by the unparalleled impact of the Coronavirus (COVID-19) pandemic, travel too will be forever re-shaped by this extraordinary moment in time.

This report provides unparalleled new insights, data and research from a global study conducted by Booking.com into the Future of Travel. 20,000 travelers The research spans 20,000 travelers across 28 countries, combined with proprietary search and endorsement data, to uncover the trends that will shape the way we experience travel in the year ahead, and beyond – predicting the unpredictable during Across countries these uncertain times within the 28 travel industry. 3

ARJANSenior Vice President and Chief Marketing DIJK Officer at Booking.com

2020 has been a year like no other and while it will be some time “before travel returns to pre-pandemic levels, all signs point to the fundamental and enduring role that travel plays in all our lives. It continues to bring moments of joy and inspiration to people across the globe during times of uncertainty, whether through dreaming and planning, or cherishing the trips we have been able to take.

Enhancing our understanding of one another and our common desire to explore beyond the horizon, I believe that travel has a unique potential to come back stronger than ever in the years ahead as a primary driver of growth, equality and prosperity for people everywhere. In the meantime, with our mission to make it easier for everyone to experience the world, we will be there for our customers offering the widest choice, great value and the easiest experience from anywhere and on any device so travelers can enjoy all of the unforgettable experiences this world has to offer. “ 4

BOOKING.COM’S PREDICTIONS FOR THE FUTURE OF TRAVEL

With over half (53%) of global travelers responding that they won’t be comfortable traveling until a Coronavirus vaccine or treatment is in place, it may be a long time before we experience the world as freely as we did previously, but innovation within the FAMILARISTS travel industry will accelerate faster than WANDERMUST VITAL VALUE NOT TOURISTS ever to respond to marked shifts in travel expectations and behaviors.

Travelers will look for a heightened level of travel safety and more sustainable travel offerings, as well as evolve their preferences for where and with whom they travel. Newfound appreciation for doorstep delights will endure alongside an SEARCH SAFETY IMPACT abiding love of the far flung, and travelers will find new ways to blur the lines between work ESCAPISM CLEANS UP AWAKENING and travel. All of which will catapult a demand for deeper value from the trips we book in the future.

SIMPLE BYE BYE 9 TO 5 PLEASURES SPONTECHNAITY 5 #1

Our time at home has made us crave the world outside more than ever.

of travelers have a heightened % desire to see even more of the 53 world.

Argentina: 61% Australia: 45% Brazil: 65% Canada: 46% WANDERMUST China: 69% Colombia: 74% Germany: 62% Amidst new waves of travel Denmark: 46% Spain: 53% are excited about traveling again hiatuses, restrictions and 65% France: 45% continued uncertainty, our after lockdowns Hong Kong: 80% Croatia: 46% innate human desire to travel Israel: 41% has not been dampened. will plan a trip to make up for India: 65% Italy: 60% 38% a celebration missed due to Japan: 26% Travelers also report that they plan Coronavirus South Korea: 36% Mexico: 66% to take a similar number of trips both Netherlands: 26% domestically and internationally in the New Zealand: 40% Russia: 48% 12 months after travel restrictions are Sweden: 47% lifted in their country as they did in Singapore: 53% the year pre-pandemic (March 2019 - Thailand: 65% Taiwan: 64% March 2020). UK: 47% USA: 51% Vietnam: 56% 0 10 20 30 40 50 60 70 80 6 #1 WANDERMUST

will not take traveling for 61% granted in the future

Argentina: 31% Australia: 71% intend to rebook a trip they had to Brazil: 86% 40% cancel due to Coronavirus Canada: 75% China: 46% Colombia: 43% Germany: 60% Denmark: 59% Spain: 63% France: 65% want to travel more in the future Hong Kong: 64% to make up for time lost in 2020, Croatia: 63% 42% rising up to 51% of Gen Z and 49% Israel: 68% India: 63% of millennials Italy: 58% Japan: 61% South Korea: 50% Mexico: 41% Netherlands: 45% New Zealand: 72% We can expect travel companies to get Russia: 40% Sweden: 68% creative in 2021 with new itineraries and Singapore: 76% recommendations designed to capture Thailand: 77% the imaginations of travelers who missed Taiwan: 47% UK: 75% out on trips in 2020 and will be looking for USA: 74% somewhere stunning to explore to make Vietnam: 57% their next trip more meaningful. 0 10 20 30 40 50 60 70 80 90 7 #2

expect travel companies to % support travelers’ future travel 68 plans via promotions

Argentina: 82% Australia: 62% Brazil: 82% Canada: 67% VITAL VALUE China: 73% Colombia: 85% Germany: 48% Denmark: 43% 62% of travelers will be more price conscious Spain: 72% The financial legacy France: 63% of Coronavirus will when it comes to searching and planning a trip and Hong Kong: 74% inevitably see people 55% are more likely to hunt down promotions and Croatia: 70% savings, behaviors that are predicted to last years. Israel: 76% demand more bang for India: 74% Italy: 71% their buck in the future. And while travelers are keen to support the industry Japan: 55% in its recovery (70%) and want their future bookings to South Korea: 64% Mexico: 82% help rebuild communities around the world (67%), they Netherlands: 42% will expect a lot more value beyond the price tag from New Zealand: 63% Russia: 82% the travel industry in return, such as: Sweden: 48% Singapore: 70% Thailand: 85% Taiwan: 75% 74% want travel booking platforms to increase UK: 62% USA: 63% their transparency about cancellation policies, Vietnam: 77% refund processes and trip options 0 10 20 30 40 50 60 70 80 90 8 #2VITAL VALUE

prefer a discounted trip to a place they wouldn’t have % think need to offer 40 otherwise chosen than paying 74% more flexible tickets more for a dream destination Argentina: 38% Australia: 44% prefer the certainty of a trip they Brazil: 46% could afford in the short-term Canada: 43% 53% China: 35% rather than saving for a dream trip Colombia: 46% in the future with more uncertainty Germany: 29% Denmark: 21% Spain: prefer refundable accommodation, 42% % France: 46% 46 this number rises to 48% for Gen X Hong Kong: 30% Croatia: 48% Israel: 36% India: 57% will make booking decisions Italy: 45% 38% based on cost Japan: 37% South Korea: 36% Mexico: 36% Netherlands: 22% New Zealand: 43% want the flexibility to cancel Russia: 40% 36% without being charged Sweden: 31% Singapore: 47% Thailand: 58% Taiwan: 21% UK: 35% USA: 47% Vietnam: 55% 0 10 20 30 40 50 60 9 #3

are eager to travel to nearby 58% regions/countries that are FAMILARISTS accessible by car Argentina: 59% Australia: 61% Brazil: 58% NOT TOURISTS Canada: 62% China: 55% Colombia: 67% Germany: 56% Denmark: 47% As travelers navigate a new Looking ahead, staying closer to home and Spain: 64% Coronavirus world, local travel becoming familiarists rather than tourists will France: 61% continue to retain its importance on travel Hong Kong: 39% has risen to the forefront as it Croatia: 71% agendas. 47% of people still plan to travel remains easier, safer and often Israel: 52% within their own country in the medium India: 66% more sustainable. term (7-12 months-time), with 38% Italy: 59% Japan: 55% planning to do so in the longer term (over South Korea: 58% a year’s time). Mexico: 67% % Netherlands: 57% 24 New Zealand: 61% When it comes to local travel, 43% plan to Russia: 54% Sweden: are interested in seeking out hidden explore a new destination within their 48% home region/country and 46% will take Singapore: 44% gems (e.g. new ) to tell their Thailand: 73% local friends and family about, when the time to appreciate the natural beauty Taiwan: 59% UK: travelling locally of their home country, while locally or not, 47% half (50%) intend to travel somewhere they’ve USA: 60% Vietnam: 43% already been previously for its familiarity. 01020304050607080 10 #3 FAMILARISTS NOT TOURISTS intend to travel somewhere Doorstep delights offer both cost and they’ve already been time savings to which destinations and 50% previously for its familiarity. accommodations will respond by offering more historic and cultural heritage tours Argentina: 56% to educate and entertain visitors, as well Australia: 51% as vying for tourists’ affections through Brazil: 63% original offerings such as guest chefs and Canada: 56% China: 48% bespoke cocktails. Colombia: 70% Germany: 50% Denmark: 35% Spain: 49% France: 47% Hong Kong: 46% With use of Booking.com’s ‘pet-friendly’ filter Croatia: 57% Israel: 30% more than doubling since the start of travel India: 57% restrictions**, new and furrier breeds of Italy: 42% travelers will also increasingly need catering Japan: 37% South Korea: 32% for as we look ahead. Mexico: 63% Netherlands: 34% All this in turn will fuel a Renaissance of New Zealand: 51% Russia: 58% road trips to explore forgotten local gems, Sweden: 45% a renewed passion to support local business Singapore: 50% and communities as they seek to rebuild Thailand: 59% intend to travel to the other side Taiwan: 44% and inspire a newfound sense of pride in the % of the world by the end of 2021, UK: 49% 21 history and beauty that’s just around USA: 57% compared to only 6% by the end the corner. Vietnam: 54% of 2020. 010203040506070 11 #4

of global travelers were looking % at potential travel destinations 38 as often as once a week.

Argentina: 36% Australia: 34% Brazil: 47% Canada: 27% China: 40% Colombia: 44% Germany: 25% SEARCH Denmark: 24% Spain: 33% France: 36% Hong Kong: 30% Croatia: 37% ESCAPISM Israel: 20% India: 56% Our appetite to consume travel content, get creative with our travel Italy: 53% Japan: 31% plans and share our travel dreams with each other will continue to grow South Korea: 37% exponentially over the coming year. Mexico: 43% Netherlands: 25% New Zealand: 34% Seeking comfort and distraction during Russia: 37% weeks in lock-down, the overwhelming Sweden: 20% Singapore: 32% majority (95%) of travelers spent time Thailand: 68% looking for inspiration when Taiwan: 31% the pandemic hit. UK: 32% USA: 38% Vietnam: 61% 0 10 20 30 40 50 60 70 12 #4 SEARCH ESCAPISM

This is where travelers found their vacation inspiration:

talking to friends and family 51% searching online 36%

Argentina: 44% on celebrity and influencer Australia: 51% Brazil: 46% 16% social media channels Canada: 50% China: 52% Colombia: 42% Germany: 53% flicking through old photos Denmark: 46% % from previous Spain: 48% 32 France: 40% Hong Kong: 59% Croatia: 56% Israel: 33% India: 64% While we will see heightened mindfulness Italy: 61% about how, where and when we share our Japan: 48% South Korea: 64% traveling experiences in a more restricted Mexico: 38% and evolving environment, the benefits we Netherlands: 45% derive from exchanging stories, when it’s New Zealand: 50% Russia: 62% been safe to travel, will fuel new trends in Sweden: 50% sharing and connecting across social media Singapore: 51% Thailand: 39% feeds. Think fab new takes on vintage vacay Taiwan: 66% pics and seamless, innovative ways for UK: 48% travelers to share tips for their entire trips USA: 49% Vietnam: 57% with interactive, shareable itineraries for their 0 10 20 30 40 50 60 70 80 friends and families. 13

50% would consider a car rental for #5 getting around a destination to avoid public transit

will accept traveling to 67% destinations that have health SAFETY spot checks on arrival Argentina: 76% Australia: 62% Brazil: 79% Canada: 65% CLEANS UP China: 77% Colombia: 85% Germany: 47% Denmark: 48% Global travelers (79%) will In general, women will be more cautious when it Spain: 71% comes to health and safety standards than men France: 66% take more precautions due Hong Kong: 77% to Coronavirus and will (83% vs 75%). Governments, travel associations Croatia: 50% and providers will have to work cohesively to set Israel: 81% look to the travel industry consistent standards to help keep travelers safe, and India: 78% to help them gear up for Italy: 64% with expectations heightened, some destinations Japan: 53% this new normal. and businesses will need to work harder to regain South Korea: 59% travelers’ trust. Mexico: 83% Netherlands: 50% New Zealand: 58% Short-term there will also be a change in Russia: 69% preference and provisions, Sweden: 44% with almost half (46%) Singapore: 69% opting to avoid public transport for fear of Thailand: 86% contracting Coronavirus. This will cause a longer- Taiwan: 79% UK: 63% term shift in how people will travel to and around their USA: 63% vacation destinations, with more people choosing to Vietnam: 77% rent or drive their own car. 0 10 20 30 40 50 60 70 80 90 14

27% Quarantine measures will remain less popular with far fewer travelers willing #5 SAFETY to accept these in order to travel to a CLEANS UP particular destination. Just as we have become accustomed to traveling without liquids in our carry- will book a particular on luggage and removing shoes to go % accommodation if it’s clear through airport security, the ‘new normal’ 70 what health and hygiene will also see travelers prioritize and adhere policies it has in place

to increased health and safety measures, Argentina: 73% with many becoming second nature sooner Australia: 65% than we think, including: Brazil: 81% Canada: 76% China: 76% Colombia: 79% Germany: 51% Denmark: 41% will favor accommodations that have Spain: 78% 75% antibacterial and sanitizing products France: 64% Hong Kong: 74% Croatia: 67% Israel: 73% India: 77% expect tourist attractions to adapt to Italy: 72% 70% allow for social distancing Japan: 62% South Korea: 73% Mexico: 85% Netherlands: 52% New Zealand: 65% will accept wearing a mask in public. Russia: 71% 62% Sweden: 44% Singapore: 73% Thailand: 86% of travelers will avoid certain Taiwan: 77% UK: 68% destinations, rising to 67%* for % USA: 68% 59 baby boomers Vietnam: 75% 0 10 20 30 40 50 60 70 80 100 15 55%

will want to see how their money is going #6 back into the local community, 46% would be encouraged to make more sustainable travel choices if there are attractive off-season travel packages offerings

of global travelers are 53% wanting to travel more IMPACT sustainably in the future Argentina: 49% Australia: 41% Brazil: 71% Canada: 42% AWAKENING China: 67% Colombia: 74% Germany: 38% Denmark: 32% With over half (53%) of More than two-thirds (69%) expect the travel industry Spain: 57% France: global travelers wanting to to offer more sustainable travel options and travelers 47% will consequently visit alternative destinations in a Hong Kong: 66% travel more sustainably in Croatia: 49% bid to avoid traveling during peak season (51%) and Israel: 55% the future as Coronavirus has overcrowding (48%). India: 70% opened their eyes to humans’ Italy: 60% Japan: 30% impact on the environment, This desire also means that 63% will stay away South Korea: 52% from crowded tourist attractions, indicating that Mexico: 65% expect to see a more Netherlands: destinations will need to adapt new, smart crowd 27% eco-conscious mindset in New Zealand: 43% management measures to appease travelers visiting Russia: 60% 2021 and beyond. their country. Sweden: 41% Singapore: 47% Thailand: 68% Additionally, the impact of Coronavirus has inspired Taiwan: 60% people to not just be committed to protecting UK: 44% USA: 44% themselves, but also the places they visit. Vietnam: 59% 0 10 20 30 40 50 60 70 80 16 #6IMPACT AWAKENING

Travelers’ expectations for will want their travel choices sustainable travel in the future % to support the destination’s 67 recovery efforts state that they’d like an economic incentive (e.g. tax breaks) for travelers 38% who opt for an eco-friendly trip in the Argentina: 75% Australia: 68% future Brazil: 82% Canada: 60% want online travel booking sites giving China: 73% reward points for making sustainable Colombia: 83% 35% Germany: 58% choices to use for free extra perks and Denmark: 53% discounts. Spain: 75% France: 58% are looking to online travel booking Hong Kong: 73% sites to use clearer signposting so they Croatia: 67% % Israel: 67% 29 can easily identify when something is India: 75% (not) sustainable. Italy: 74% Japan: 66% expect travel companies to offer tips South Korea: 63% Mexico: on how to be more sustainable while 84% % Netherlands: 45% 28 traveling New Zealand: 63% Russia: 44% Sweden: 59% Singapore: 65% Thailand: 84% Taiwan: 65% believe that the industry must adapt consider reducing waste UK: 66% to this sustainable mindset for the and/or recycling their plastic USA: 60% 46% 53% Vietnam: 73% long-term by offering more attractive when traveling once all travel 0 10 20 30 40 50 60 70 80 90 off-season travel packages restrictions are lifted 17

would take the opportunity to % extend any business trips to 52 also enjoy leisure time at the #7 destination

of travelers have already considered booking 37% somewhere to stay in order to work from a different destination

Argentina: 48% Australia: 34% Brazil: 53% Canada: 33% BYE BYE 9 TO 5 China: 45% Colombia: 53% Germany: 15% Denmark: 18% Spain: 33% Working remotely has irreversibly No longer confined to five days a week France: 19% entered the mainstream during in an office and desperate for a change Hong Kong: 39% of scene from Working From Home Croatia: 28% the pandemic with the knock-on 15% (WFH), we’ll see a significant rise in the Israel: effect that people will look to take India: 68% “Workcation”, with travelers looking to Italy: 36% longer trips in the future that more extend their vacation experience in new Japan: 20% effectively combine work and South Korea: 35% locales by staying an extra week or two Mexico: 54% pleasure than ever before. to work remotely - or factoring Netherlands: 18% around a stint of remote working. Expect New Zealand: 32% Russia: 43% laptops to become even more of a mainstay Sweden: 14% in luggage than ever before, and an Singapore: 50% attractive spot on which to rest them a Thailand: 60% Taiwan: 36% must-have when choosing where to stay. UK: 29% USA: 42% Vietnam: 52% 0 10 20 30 40 50 60 70 80 18 #7 BYE BYE 9 TO 5

agree that due to the increase in would be willing to quarantine working from home and reliance on 40% if they could work remotely 59% technology, business travel will be considered less essential than before

Argentina: 36% Australia: 43% Brazil: 43% of travelers have already considered Canada: 43% booking somewhere to stay in order China: 54% 37% Colombia: 42% to work from a different destination Germany: 16% Denmark: 27% Spain: 28% France: 26% Hong Kong: 50% Croatia: 51% Travel platforms and places to stay will Israel: 32% India: 63% prioritise showcasing home office facilities Italy: 29% and Wi-Fi speed in an attempt to attract this Japan: 39% South Korea: 45% new wave of digital nomads. Likewise, the Mexico: 36% world of corporate travel will see increasing Netherlands: 22% demand for privacy, cleanliness and longer New Zealand: 44% Russia: 36% stays among those traveling for business, Sweden: 28% requiring alternative accommodations to Singapore: 40% seriously up their ‘work-friendly’ game. Thailand: 69% Taiwan: 51% While companies will undoubtedly reassess UK: 37% their approach to business travel in the USA: 44% Vietnam: 57% future, workers will continue to maximise 0 10 20 30 40 50 60 70 80 the trips they do take. 19 #8

of global travelers will look 69% to appreciate more simple SIMPLE experiences Argentina: 73% Australia: 67% Brazil: 76% Canada: 73% PLEASURES China: 76% Colombia: 82% Germany: 64% Denmark: 57% As we learn to live with Globally, the use of simple pleasure-related Spain: 72% endorsements such as hiking (94%), clean air (50%), France: 70% the consequences of the Hong Kong: nature (44%) and relaxation (33%) on Booking.com 61% pandemic in 2021 and Croatia: 71% has increased since the start of the pandemic***, over Israel: 65% beyond, travelers will be two thirds of travelers (69%) will look to appreciate India: 75% keen to embrace a new Italy: 66% more simple experiences such as spending time Japan: 52% and stripped-back way of outdoors or with the family while on vacation, and South Korea: 63% over half (56%) will seek out more rural, off-the- Mexico: 80% experiencing the world. So Netherlands: 62% much time spent in our own beaten-track experiences to immerse themselves New Zealand: 66% into the outdoors. Russia: 56% homes with our loved ones Sweden: 57% has given birth to adjusted Singapore: 71% Considering the renewed emphasis on privacy, Thailand: 85% travel priorities and a desire Taiwan: 75% to enjoy more of our natural sufficient space and personal control over cleanliness UK: 71% and hygiene, it is not surprising that we will see USA: 73% resources. Vietnam: 73% travelers look for accommodation ‘closer to home’. 0 10 20 30 40 50 60 70 80 90 20 #8 SIMPLE PLEASURES

say a relaxing trip is their preferred over half will seek out more type of trip, followed by beach rural, off-the-beaten-track 51% breaks (40%) and city trips (29%) 56% experiences to immerse themselves into the outdoors

Argentina: 52% will opt to eat in more as opposed Australia: 55% to eating out at restaurants, so Brazil: 56% 46% Canada: 57% a well-equipped kitchen will be China: 70% essential for any vacation rental in Colombia: 66% the future Germany: 46% Denmark: 47% Spain: 63% France: 57% prefer to stay in a vacation home or Hong Kong: 61% apartment rather than in a . A Croatia: 42% 42% contrast to 2019 when 64%**** of Israel: 52% India: 68% travelers favored staying in a hotel Italy: 47% Japan: 41% South Korea: 61% Mexico: 64% Netherlands: 44% New Zealand: 47% Russia: 46% Sweden: 44% Singapore: 55% Thailand: 80% Taiwan: 64% UK: 54% USA: 61% Vietnam: 63% 0 10 20 30 40 50 60 70 80 90 21 #9

of travelers agree that technology will be important 64% in controlling health risks when traveling

Argentina: 67% Australia: 63% Brazil: 71% Canada: 67% SPONTECHNAITY China: 71% Colombia: 68% Germany: 43% Denmark: 53% Tech innovation will play a crucial role in rebuilding traveler Spain: 67% France: 55% confidence and we will see the accelerated use of tech to adapt Hong Kong: 62% to a new type of traveler. Croatia: 67% Israel: 62% India: 79% Tech will help us regain the spontaneity, are excited about tech’s potential Italy: 64% Japan: 57% confidence and ease of times past while % to further personalize their travel South Korea: 66% at the same time help people travel 55 experiences in the future Mexico: 66% safely and responsibly. Netherlands: 47% New Zealand: 61% will want tech options to make last- Russia: 71% minute reservations (56% of women Sweden: 51% 53% Singapore: 72% agree with this statement vs 50% of men) Thailand: 81% Taiwan: 69% say that accommodations will need to UK: 64% USA: 65% 63% use the latest technologies to make Vietnam: 71% travelers feel safe 0 10 20 30 40 50 60 70 80 22 #9 SPONTECHNAITY This reliance on technology will only continue to grow as tech proves its worth and becomes more and more ingrained into our travel experiences. believe innovation in travel 65% technology will speed up as a The innovations we’ll see next will bring result of the global pandemic even more change, with enhanced online experiences influencing future and planning: Argentina: 72% Australia: 59% Brazil: 76% Canada: 65% China: 72% Over a third would feel more Colombia: 74% comfortable about going to an Germany: 56% 36% Denmark: 51% unknown destination if they could Spain: 71% scout it out beforehand by using France: 55% virtual reality (VR). Hong Kong: 63% Croatia: 66% That being said, the real thing Israel: 75% India: 77% reigns supreme with only 30% Italy: 63% 30% expecting to participate in more Japan: 55% virtual/online experiences run by South Korea: 59% Mexico: 73% tourist attractions, local tours and Netherlands: 55% workshops, proving that while we New Zealand: 59% Russia: 64% trust technology implicitly to bring us Sweden: 55% more convenience, personalization Singapore: 73% and peace of mind, its prime role Thailand: 81% Taiwan: 70% resides in being a conduit for, rather UK: 59% than a replacement (yet), for seeing it, USA: 57% feeling it and tasting it for yourself. Vietnam: 69% 0 10 20 30 40 50 60 70 80 90 23 Solace in Solo The solo travel trend is likely to gather even greater momentum as people’s The global pandemic #1 thirst to travel that was stymied by the pandemic will nudge them to take the turned travelers’ plans plunge to travel on their own in the coming year. Booking.com data pre- pandemic saw 17%**** planning a trip on their own, while 30%* now say upside down in 2020, they will be planning a solo trip in the future. changing not just our choice of destination but also the type of trips we’re most Relaxury likely to take in the coming The unexpected halt to travel plans for many travelers has meant that now, year. The five emerging trip #2 just being able to get away and relax is a luxury. Whilst research shows that travelers still have a high intention to travel again, only 13%* are now types of 2021 include: planning an all-out luxury experience, with the majority (51%)* rather simply planning a relaxing trip to get away from it all.

Breakaway Bubbles In 2020, most travelers have had extended time apart from friends and family, #3 and for many it appears distance has made the heart grow fonder as 61%* of travelers will use travel as an opportunity to reconnect with loved ones. In fact, whilst we have all been apart, 36%* of travelers have revealed that talking to friends and family about travel recommendations is one of their main inspirations to travel again – perhaps to take a trip down memory lane and revisit a family favourite destination.

Weekend Wonders FIVE With many travelers feeling apprehensive that future travel plans could be #4 disrupted again, there will be an increased demand for a quick trip as over half of travelers (53%*) want to take more shorter breaks than they did in 2019 to minimise any disappointment. A further 28%* also revealed their preference of a weekend break for their next trip, showing travelers EMERGING desires to be able to escape reality, even for just a few days. Food for Thought Travelers’ desire to explore the world has not diminished but traveling abroad is still being avoided by a majority of travelers (53%*) once travel TRIP TYPES #5 . That is why local travel is the new way of exploring restrictions are lifted the world, with culinary delights being top of the list. And with taste buds at the ready, 36%* of travelers are keen to taste and indulge in local cuisine while traveling, with 38%* wanting to eat out more often with the money FOR 2021 saved from not traveling abroad. METHODOLOGY *Research commissioned by Booking.com and conducted among a sample of adults who have traveled for business or leisure in the past 12 months and must be planning to travel in the next 12 months (if/once travel restrictions are lifted). In total 20,934 respondents across 28 countries were polled (including from 999 USA, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from UK, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496 from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam and 995 from Japan). Respondents completed an About Booking.com: online survey in July 2020. Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital **Based on the share of filter users who used the “pet friendly” travel companies. Part of Booking Holdings Inc. (NASDAQ: filter, comparing the average use of the filter across 2019. BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that ***Based on endorsements left on Booking.com as part of helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a post-stay reviews. Insight based on endorsements that saw Follow us on Twitter range of transportation options and incredible places to stay the biggest increase in monthly usage between 1st April 2020 and Instagram, - from homes to and much more. As one of the world’s and 11th September 2020, compared to the average monthly like us on Facebook, largest travel marketplaces for both established brands and endorsements between January 2019 and February 2020. and for the latest news, entrepreneurs of all sizes, Booking.com enables properties data and insights, all over the world to reach a global audience and grow their ****Research commissioned by Booking.com and please visit our global businesses. Booking.com is available in 44 languages and independently conducted among a sample of 50,688 media room. respondents across 29 markets. In order to participate in this offers more than 28 million total reported accommodation survey, respondents had to be 18 years of age or older, had to listings, including more than 6.7 million listings alone of homes, have travelled at least once in the past 12 months and be either apartments and other unique places to stay. No matter where the primary decision maker or involved in the decision making you want to go or what you want to do, Booking.com makes it of their travel. The survey was taken online and took place in easy and backs it all up with 24/7 customer support. November 2019.