sustainability Article Evaluation of Community Tourism Empowerment of Ancient Town Based on Analytic Hierarchy Process: A Case Study of Zhujiajiao, Shanghai Xinyue Zhou 1, Jing Wang 2,* and Song Zhang 3 1 Department of Environmental and Geographical Science, Shanghai Normal University, Shanghai 200234, China;
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[email protected]; Tel.: +86-134-8223-6115 Abstract: The research on community empowerment in the protection and utilization of ancient towns has practical significance for the sustainable development of ancient towns. Combined with empirical research, questionnaire survey, this paper analyzes the residents’ awareness of empow- erment in the community participation of tourism, taking Zhujiajiao ancient town as a case study. Firstly, the evaluation system of community empowerment is established from four dimensions, including economy, society, politics, and psychology. Secondly, the weights of various factors are calculated by using the analytic hierarchy process, and the status quo of community tourism em- powerment is comprehensively evaluated by the fuzzy analysis method. The results show that the degree of community empowerment in Zhujiajiao ancient town is between “average” and “good”. Psychological empowerment has the best score, while political empowerment is relatively weak. So, Citation: Zhou, X.; Wang, J.; Zhang, the dilemma of the top-down participation system needs to be changed. Self-government tourism S. Evaluation of Community Tourism organizations and the rules of income distribution should be established along with the ability Empowerment of Ancient Town training of tourism management to optimize the community participation mechanism.