University of Rhode Island DigitalCommons@URI College of Business Administration Faculty College of Business Administration Publications 2006 The piE stemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research Detlev Zwick York University,
[email protected] Nikhilesh Dholakia University of Rhode Island,
[email protected] Follow this and additional works at: https://digitalcommons.uri.edu/cba_facpubs Part of the Critical and Cultural Studies Commons, E-Commerce Commons, and the Marketing Commons Terms of Use All rights reserved under copyright. Citation/Publisher Attribution Zwick, Detlev, and Nikhilesh Dholakia. "The pE istemic Consumption Object and Postsocial Consumption: Expanding Consumer- Object Theory in Consumer Research." Consumption, Markets & Culture, Vol. 9, No. 1 (March 2006): 17-43. DOI: 10.1080/10253860500481452 This Article is brought to you for free and open access by the College of Business Administration at DigitalCommons@URI. It has been accepted for inclusion in College of Business Administration Faculty Publications by an authorized administrator of DigitalCommons@URI. For more information, please contact
[email protected]. 1 THE EPISTEMIC CONSUMPTION OBJECT AND POSTSOCIAL CONSUMPTION: EXPANDING CONSUMER-OBJECT THEORY IN CONSUMER RESEARCH Detlev Zwick, York University* Nikhilesh Dholakia, University of Rhode Island** *Detlev Zwick is Assistant Professor, Schulich School of Business, York University, Toronto, Ontario. Phone: (1)416-736-2100 ext. 77199, Email:
[email protected]. ** Nikhilesh Dholakia is Professor of Marketing, University of Rhode Island, Rhode Island, United States. Phone: (1) 401-874-4172. Email:
[email protected] The authors thank the Marketing Science Institute and the Research Institute for Telecommunication and Information Marketing (RITIM) at the University of Rhode Island for funding for this research.