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Proposition De Partenariat PROPOSITION DE PARTENARIAT FESTIVAL : DU 7 AU 13 OCTOBRE 2015 ÉVÉNEMENT PRINCIPAL : DIMANCHE 11 OCTOBRE MONTRÉAL - AMPHITÉÂTRE PIERRE-CHARBONNEAU PROPOSITION DE PArtenARIAT ET DE PUBLICITÉ Veuillez noter que ce document est confidentiel et les droits de reproduction sont réservés.Cette offre de partenariat vous accordera le droit d'utiliser officiellement les marques de commerce protégées de la Fondation BBCM, "Bad Boy Club" et/ou "Black & Blue", jusqu'en décembre 2015, si une entente est signée et approuvée par la Fondation BBCM et seulement à partir de la signature de cette dite entente. LE FESTIVAL BLACK & BLUE 2015 Montréal, Québec, Canada, du 7 au 13 octobre 2015, Action de Grâce canadienne & «Columbus Day» américain Événement principal : la nuit du dimanche 11 octobre PROPOSITION DE COMMANDITE - BLacK & BLUE 2015 FESTIvaL / FONdaTION BBCM. © 2015 2 TABLE DES MATIÈRES Black & Blue : Thème DISTRICT RED LIGHT MONTRÉAL........................................4 Fiche d’information....................................................................5 Qu’est ce que le Festival Black & Blue ?....................................................6 Qui sont les participants du Festival Black & Blue ?...........................................7 Profil du participant Black & Blue ........................................................7 Sommaire factuel .....................................................................8 Tableau historique du Festival Black & Blue ................................................8 Associés, amis et partenaires ............................................................8 Black & Blue 2015 ....................................................................9 Pourquoi soutenir le Festival Black & Blue 2015..............................................9 Quelques références .................................................................10 Partenariat Festival Black & Blue ........................................................11 Liste des outils promotionnels ..........................................................12 Grille comparative des outils promotionnels ...............................................13 Autres options promotionnelles offertes ..................................................14 Publicité Black & Blue ................................................................15 Partenaire en Titre / Présentateur officiel exclusif ...........................................16 Niveau Grand / possibilité de statut «produit officiel» .......................................16 Niveau Majeur ......................................................................17 Niveau Associé ......................................................................17 Niveau Simple ......................................................................18 Niveau Ami ........................................................................18 Proposition de partenariat / Formulaire de réponse .........................................19 Annonce dans le programme souvenir / Formulaire de réponse ................................20 LA FONDATION BBCM 2259 Ave. Old Orchard, Montréal, QC, Canada H4A 3A7 Entente type - Promoteurs associés ..................................................... 21 tél. : 514.875.7026 • fax : 514.875.9323 • [email protected] Entente type - Événements associés officiels .............................................. 22 Robert J. VEZINA, PRÉSIDENT FONDATEUR tél. : 514.875.7026 poste 205 • [email protected] CAROLINE ROUSSE, DIRECTRICE DES RELATIONS EXTERNES tél. : 514.875.7026 poste 204 • [email protected] CHRISTIAN S. GÉNÉREUX, DÉVELOPPEMENT DES AFFAIRES tél. : 514.875.7026 poste 206 • [email protected] PROPOSITION DE COMMANDITE - BLacK & BLUE 2015 FESTIvaL / FONdaTION BBCM. © 2015 3 THÈME 2015 : DISTRICT RED LIGHT MONTRÉAL Pour son 25ème anniversaire, le Black & Blue ajoute du ROUGE et présente un thème inspiré du « District Red Light Montréal », en souhaitant faire un clin d’œil à la vie nocturne de Montréal qui a été, à travers de nombreuses années (entre autres pendant la prohibition, les années folles, les années 50, etc.), ouvertement reconnue comme des plus festives avec ses clubs, ses bars et ses cabarets. Montréal est alors devenue la ville reine du divertissement et était en pleine effervescence en ce qui a trait à la vie de nuit, des caractéristiques qu’elle garde encore aujourd’hui. Le thème du Black & Blue 2015 et les spectacles qui y seront présentés flirteront avec le burlesque, les variétés, le glamour, la sensualité et tout ce qui est sexy. UN NOUVEAU SITE : L'AMPHITHÉÂTRE PIERRE-CHarbonneau L’équipe du BBCM a choisi l'Amphithéâtre Pierre-Charbonneau pour y tenir la 25ème édition de l’événement principal du Black & Blue. Situé en plein cœur du Parc olympique et originalement construit pour y tenir des compétitions de lutte durant les Olympiques de 1976, l'Amphithéâtre Pierre-Charbonneau est désormais un complexe multidisciplinaire qui permettra de réaliser un événement spectaculaire dans un site chaleureux et original. Le complexe permettra de présenter deux salles distinctes présentant des univers musicaux différents. La salle principale est une grande arène carrée avec des gradins et un très haut plafond, permettant des effets techniques et visuels des plus impressionnants. PROPOSITION DE COMMANDITE - BLacK & BLUE 2015 FESTIvaL / FONdaTION BBCM. © 2015 4 FICHE D’INFORMATION Les organismes suivants ont bénéficié de l’appui financier du BBCM LA FONDATION BBCM • BAD BOY CLUB MONTRÉAL (liste non-exhaustive) • Un atout important pour toute la communauté • Une force touristique majeure ABAAPAS GAI ÉCOUTE • Une implication sociale clé ACCM/SIda BÉNÉVOLES MONTRÉAL GAY LINE • Un geste de solidarité et d’unité ACPV GAP • Un tremplin pour les artistes émergents ACT-TORONTO GEISPI • Un précurseur dans l'univers des arts technologiques ARC-EN-CIEL D’AFRIQUE GROUPE GAI ACTION INFLUENCE ARCHIVES GAIES DU QUÉBEC ÉDUCATION Statut: organisme bénévole à but non-lucratif issu du milieu gai qui soutient financièrement les groupes d’aide directe aux BCPWA-VANCOUVER HARRY BARTEL MEMORIAL FUND BRUCE HOUSE-OTTAWA HEAD & HANDS personnes vivant avec le VIH/SIDA et l’action communautaire gaie & lesbienne. Total des dons octroyés : plus de 1 300 000$ ainsi CAMP POSITIVE (ROYAL VICTORIA HOMO SAPIENS qu'une valeur estimée à plus d'un million de dollars en produits/services. HOSPITAL) HÔPITAL GÉNÉRAL DE MONTRÉAL CATHOLIC COMMUNITY SERVICES IGLA 95 Des fonds sont disponibles pour soutenir les groupes et organismes qui rencontrent les critères du Comité d’évaluation des CCGLM MAISON AMARYLLIS dons et qui font une demande détaillée par écrit au Comité : CENTRE D’ACTION SIDA MONTRÉAL MAISON D’HÉRELLE (WOMEN)CENTRE PIERRE-HÉNAULT MAISON DU PARC Comité d’évaluation des dons CHAMBRE DE COMMERCE GAIE DU MAISON LUDOVIC QUÉBEC MAISON PLEIN COEUR M. Robert J. Vézina COALITION SIDA DES SOURDS DU MAISON RE-NÉ La Fondation BBCM QUÉBEC MCGILL AIDS CENTRE 2259 Ave. Old Orchard, COMITÉ DE DÉFENSE JURIDIQUE. MCGILL AIDS CHILDREN CAMP Montréal (QC) Canada H4A 3A7 COMITÉ MONTRÉAL 2002 MC FAUCON COMITÉ MONTRÉAL 2006 MIELS QUÉBEC Les retombées économiques et touristiques des événements annuels BBCM pour le village gai et la région de Montréal CLUB DE CURLING GAI LES PHÉNIX MISSION MONTRÉALAISE SUR LES depuis 1991 sont évaluées à environ 485 millions $. CPAVIH DROITS HUMAINS DES SIDÉENS DIVERS/CITÉ (CÉLÉBRATION DE LA PWA FOUNdaTION-TORONTO FIERTÉ GAIE DE MONTRÉAL) REGROUPEMENT DES PERSONNES Les retombées annuelles du Festival Black & Blue sont estimées à plus de 25 millions $. Le Black & Blue Party a été nommé DIRE ENFIN LA VIOLENCE VIH AU QC le meilleur «circuit party gai au monde» par Out & About de New York, magazine de référence spécialisé en voyage gai. Il LES DRagONS DE MONTRÉAL VOLLEY-BORÉAL BIG JUMP a également reçu le prix du «meilleur festival international» décerné par «Best of Clubbing» de France. LES ENfaNTS DE BÉTHANIE RUbaN EN ROUTE ÉQUIPE DE NATATION À CONTRE- SÉRO-ZÉRO Le conseil d’administration bénévole est composé de quatre membres. Le comité organisateur est composé d’une COURANT SIdacTION quarantaine de membres bénévoles qui reflètent les divers milieux de nos communautés. Plus de 500 autres bénévoles ÉQUIPE MONTRÉAL SIDA-VIE LavaL aident au succès des événements annuels du BBCM. FESTIvaL ImagE & NATION GAIE ET UQAM (BOURSE EN ÉTUDES GAIES) LESBIENNE FIERTÉ GAIE DE QUÉBEC et plusieurs autres... FONdaTION CLG FONdaTION D’AIDE DIRECTE SIDA MONTRÉAL Plusieurs organismes ont FONdaTION JOËL GRÉGORY également bénéficié de l’aide de la FONdaTION FRIENDS FOR AIDS Fondation sous forme de produits/ FONDS DE dépaNNagE services. MÉDICAMENTS FORUM JEUNESSE DE L’île DE MONTRÉAL PROPOSITION DE COMMANDITE - BLacK & BLUE 2015 FESTIvaL / FONdaTION BBCM. © 2015 5 QU’EST-CE QUE LE FESTIVAL BLACK & BLUE ? Les bénévoles et les organismes communautaires qui prêtent leur appui au Festival ont une forte implication envers notre cause : APPROXIMATIVEMENT 45,000 paRTICIpaNTS SONT ATTENDUS POUR L’ÉDITION 2015 DU FESTIvaL BLacK & LE SOUTIEN À L’aide directe AUX PERSONNES ATTEINTES BLUE. ILS SE SITUENT POUR LA PLUpaRT daNS LE GROUPE DU VIH/SIDA ET LE SOUTIEN À LA COMMUNAUTÉ GAIE. D’âGE 20-45 ANS. LA MAJORITÉ DES paRTICIpaNTS (GAIS Le Festival est une célébration de la diversité et du caractère unique de la communauté gaie. Des individus et des groupes ET LESBIENNES ET LEURS AMI(E)S HÉTÉRO(S) gagNENT donnent de leur temps et investissent leurs habiletés et divers talents pour créer ce festival socio-culturel d’une durée de sept jours, incluant
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