EXPERIENCE MOMENTS AND BMW BRAND EXPERIENCE. BMW WELT. BMW MUSEUM. BMW GROUP CLASSIC. THE EVENT SPACES OF BMW WELT.

BMW Welt, BMW Museum, BMW Group Classic -welt.com/eventforum CONTENTS.

BMW WELT. Pure Emotion. 03 EXPERIENCE MOMENTS. 04 Guided Tours. 05 Experience Moments. 07 BMW BRAND EXPERIENCE. 09 BMW Intensive. 10 BMW Visionary. 12 BMW Classic. 14 BMW Creative. 16

Contact. 18 PURE EMOTION. The BMW Group Event Forum combines BMW Welt, the BMW Museum and BMW Group Allow yourself to be inspired and advised by our specialists, from the options offered Classic to form your unique and very exclusive event location. We offer space concepts to through extraordinary gastronomy to a captivating show performance that nobody is meet the requirements of individual event experiences for 1,000 people along with com- going to be able to forget in a hurry. prehensive support tailored entirely to your needs. Every event is transformed into an exceptional occasion complemented by the “experience” of the highly emotional brands The BMW Group Event Forum offers you an astonishingly wide variety of services and from the BMW Group. offerings to support your event. These range from individual offers like comprehensive support from welcoming guests to bidding farewell to them, through to individual However, there is also a great deal of scope for your individual aspirations and ideas within offerings such as expert Guided Tours. Your aspirations and ideas always form the focus the heart of the brands because we are so much more than simply a “conventional” of our endeavours. event location.

Contents BMW Group Event Forum / BMW Welt / Overview of Locations | 3 EXPERIENCE MOMENTS.

Think outside the box. The BMW Group Event Forum offers you diverse opportunities, exciting experience offerings to perfectly complement your events. How about a lunch break with a short tour through the varied vehicle worlds? An exciting and informative expert lecture or an entertaining talk for inspiration? Your employees, guests or friends will have an unforgettable experience to remember. GUIDED TOURS. TOGETHER ON A VOYAGE OF DISCOVERY.

Experience unique insights behind the scenes of our impressive brands. Book individual Guided Tours through BMW Welt, the BMW Museum, the BMW Group Plant or BMW Group Classic. Gain a personal and individual impression of interesting facts and events. Meet people who really do have something to say. FORMAT LOCALITY PAX (MAX.) DURATION (MIN.) PRICE (EXCL. VAT) CONTENT

BMW WELT.

Our tailor made and customized version of the BMW Welt Tour. This tour is based on the content of the BMW Welt Tour Compact, but it can be variably BMW Welt Exclusive Tour BMW Welt 20 40 184,87 € adapted to suit your individual requirements. Perfect for school classes or larger groups.

Mobility solutions of the BMW and BMW i brands, as well as current and future iNNOVATIV Talk BMW Welt 20 45 184,87 € topics, e.g. automated driving, connectivity and mobility services.

Company, brand and product history of the BMW Group. In-depth insights BMW MUSEUM TOUR. BMW Museum 20 60 184,87 € into the tradition, the present and the future of the BMW brand.

Historic Vehicle Collection, 100-Year Room and history of BMW BMW GROUP CLASSIC TOUR. BMW Group Classic 20 60 210,08 € and BMW Group Classic.

Contents BMW Group Event Forum / Experience Moments / Guided Tours | 6 ELEMENTS OF EXPERIENCE. YOUR EVENT IN THE BMW WELT.

We make your event an unforgettable experience with our book- able experiences. Through our BMW Genius your guests can, for example, experience the fascination of the BMW Group brands or book an active driving BMW as a highlight. Our offer ranges from classics such as the BMW Isetta through to the BMW i3. Tell us your personal wish and we will make it come true. BMW GENIUS EXPLORE THE FUTURE BMW i3 184,87 € net 252,10 € net 184,87 € net Is there a specific question you’ve always wanted to ask about the Give exciting discussions the framework they deserve in an exclu- A ride in a fully electric BMW i3 is the best way to experience the BMW Group? A BMW Genius will be happy to provide you with all sive Genius Session on topics such as „The Road to Emission-free future of mobility. You can now combine this with your event at the information you need and amaze your guests. No matter what Mobility“ or „Autonomous Driving: How far away are we?“ in the BMW Welt: Book a ride in the BMW i3 for your individual event - it is about - the BMW Genius is a specialist who gives you exclusive FUTURE FORUM by BMW Welt in your own individual event. Join and experience one hour of fully electric driving up close. insights into the world of the BMW Group. You can look forward to a us in discovering the various facets of the future and actively shape diverse presentation! the future with your guests today.

BMW ISETTA VIP SHUTTLE 184,87 € net Individual Pricing Hardly any other vehicle triggers such a carefree loving smile as a Is the best just good enough for you? Your guests will appreciate a BMW Isetta. Affectionately named „Knutschkugel“ by its fans, this luxurious arrival. With our VIP shuttle service you will underline your rarity still causes a permanent smile on the driver’s and passenger‘s claim even before the first words of welcome have been spoken. faces - and a unique driving experience. In everyday life, it is practi- And we don‘t have to emphasize that a pleasant departure will make cally no longer to be found. At your event, however, it can be. the best memories.

Contents BMW Group Event Forum / Experience Moments / Experience Elements | 8 BMW BRAND EXPERIENCE.

Perceive fascination tangibly and intensively. An unforgettable experience for you and your guests. The experience packages of BMW Brand Experience give groups of up to 20 people the opportunity to immerse themselves in different worlds for a day. You can connect exciting Guided Tours with current exhibitions in BMW Welt and stunning driver training sessions at the BMW and Driving Experience, take an excursion into the future of electromobility or admire the rare racing cars from our history. BMW INTENSIVE. CLOSE TO THE ACTION.

Monday – Friday 09.15 am – 06.10 pm German / English € 9,900, excl. VAT (price per group, max. 20 people) BMW WELT & BMW GROUP PLANT. BMW & MINI DRIVING ACADEMY MAISACH. BMW WELT & DEPARTURE.

09.15 am Welcome coffee, breakfast and reception 02.15 pm Arrival and welcome in the 06.00 pm Farewell and shuttle to BMW Welt at the Biker’s Lodge BMW and MINI Driving Academy with subsequent individual departure 09.45 am Special Tour of the BMW Group Plant Theory on dynamic driving 11.30 am Lunch in Bavarie Handling with brakes 12.45 pm Guided Tour through BMW Welt Agent turn / emergency lane change 01.30 pm Shuttle to the BMW & MINI Driving Slalom Academy Maisach Oversteering 05.30 pm Shuttle to BMW Welt

Contents BMW Group Event Forum / BMW Brand Experience / BMW Intensive | 11 BMW VISIONARY. ENCOUNTER WITH THE FUTURE.

Tuesday – Friday 09.00 am – 04.00 pm German / English € 7,200, excl. VAT (price per group, max. 20 people) BMW WELT. BMW WELT. BMW WELT.

09.00 am Welcome coffee, breakfast and reception 12.15 am Future Forum Genius Session 12.45 pm Lunch in Bavarie at the Biker’s Lodge Sustainability Topic 02.00 pm Special drive with the BMW i3, BMW i8 (20 min. keynote speech,10 min. Q&A) 10.00 am BMW Innovative Guided Tour Coupé or BMW i8 Roadster including individual assistance 04.00 pm Farewell in BMW Welt and individual departure

Contents BMW Group Event Forum / BMW Brand Experience / BMW Visionary | 13 BMW CLASSIC. EXPERIENCING HISTORY AT CLOSE QUARTERS.

Tuesday – Friday 09.00 am – 03.00 pm German / English € 3,700, excl. VAT (price per group, max. 20 people) BMW WELT. BMW GROUP CLASSIC. BMW WELT.

09.00 am Welcome coffee, breakfast and reception 10.45 am Tour of the vehicle collection of BMW Group 01.30 pm Lunch in Bavarie at the Biker’s Lodge Classic with focus on motor sport 03.00 pm Farewell to the participants in BMW Welt 09.45 am BMW Welt Guided Tour 01.15 pm Shuttle to BMW Welt and individual departure 10.30 am Shuttle to BMW Group Classic

Contents BMW Group Event Forum / BMW Brand Experience / BMW Classic | 15 BMW CREATIVE. STYLING WITH YOUR OWN HANDS.

Monday – Friday 12.00 am– 05.15 pm German / English € 3,300, excl. VAT (price per group, max. 20 people) BMW WELT. BMW WELT. BMW WELT.

12.00 am Welcome and Guided Tour of BMW Welt 02.30 pm Car Designing Workshop as special team 04.30 pm Afternoon coffee in the Biker’s Lodge building experience 01.00 pm Lunch in Bavarie 05.15 pm Farewell in BMW Welt and individual departure

Contents BMW Group Event Forum / BMW Brand Experience / BMW Creative | 17 CONTACT. FOR YOUR UNIQUE EVENT.

Contact for catering-related questions: Do you have any open questions that you would like to discuss in more detail with us? Then please BMW Group Event Forum Käfer Autowelt GmbH contact us – we would be delighted to advise you. You can obtain further information on the Internet Reservation and Booking Event sales about the BMW Group Event Forum at bmw-welt.com Am 1 Am Olympiapark 1 80809 80809 Munich We look forward to hearing from you! Germany Germany

+49 (0) 89 - 38 25 72 62 +49 (0) 89 - 358 99 18 20 To application form [email protected]

Contents BMW Group Event Forum / Contact | 18